June 3, 2023 • 40 mins
Nick Skally- Vice President of Marketing and E-Commerce
FORLOH, a new premium, technical hunting, fishing, and outdoor apparel brand with apparel that is 100% made in the U.S.A. FORLOH, in its 3rd year of business, has two flagship stores in Whitefish, Montana, and Austin, Texas.
FORLOH, a new premium, technical hunting, fishing, and outdoor apparel brand with apparel that is 100% made in the U.S.A. FORLOH, in its 3rd year of business, has two flagship stores in Whitefish, Montana, and Austin, Texas.
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Episode Transcript
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(00:00):
The Houston Safari Club Foundation is afive O one C three nonprofit organization that
supports the future of hunting and conservation. Wildlife and habitat conservation, youth education
and outdoor experiences, scholarships, andanti poaching efforts are just a few of
the programs supported by this organization.Monthly events, an annual convention, award
winning publications, networking opportunities, andvaluable resources for hunting knowledge or just a
(00:21):
few of the benefits of being amember of Houston Safari Club Foundation. If
you're searching for a group of peoplededicated to protecting the future of hunting,
look no further. Join Houston SafariClub Foundation today at we Hunt weegive dot
org or call seven one three sixtwo three eight eight four four. Tradition,
conservation, family, the outdoors.It matters to you, It matters
(00:48):
to us. This is Hunting Matters, presented by Houston Safari Club Foundation.
Here's Joe Bitar, good morning,Welcome back to Hunting Matters on kPr nine
fifty. I am your host,Joe Petar, I am Ramon Roebliss,
and man, this Pico de Gallo. You made it awesome. Well,
it's from your vegetable garden. That'sall. That's awesome. How pesticides?
(01:11):
Is this organic? Is it certifiedorganic? Sure? It is? Whatever.
The fur blazer was organic. Idon't know about the bud killer.
You know, for a white boy, your hallopeenions are pretty hot? Are
they good? Yeah? Yeah?I like them. They worked out,
got some good spice to him.Yeah. My wife made a big pot
of crawfish at last night. Isaw, oh my gosh, through through
(01:32):
a little he didn't grow the crawdads. Now in your garden. I called
him crawl dads. Is that allright? It's fine, Okay, it's
fine. Just don't call him crayfish? Oh do people do that? And
why is crayfish bad? I didn'trealize it's not bad. That's what they
call him up north. We'll haveto ask our guests. I was just
gonna say it, Nick is uhour guests And he said he's an hour
up an hour and yeah, sothat's really north. Yep. We're gonna
(01:55):
put him through the trials. Wedo. We should crawlfish trivia. That
really done that in a while.Now, it's uh, yeah, I
was pleased with this all opinions.I'll I'll have some serrandas for you pretty
soon. It's funny. It justshows shows us of the contrast. You're
out there humping and getting it outin the garden. You got mulch and
dirt and water and soiling all thatgrowing these vegetables. And they have this
(02:17):
little hydroponic thing right here where youjust keep the tank full of water it
and it's growing. Yeah, butyou got fresh herbs, right, you're
just spoking yeah, yeah, butyou know, it's it's a little different
than what you do. The onlything I don't like about gardening. I
love to come home and looking,oh there's another one ready or something.
I hate the weeding part, keepingthe weeds out, That's what I hate.
Yeah, it's just it's just aNonStop battle weeds and bugs. We
(02:40):
will never go away. You willnever win the battle with the weeds.
But fall crop is gonna be uh, we're gonna do what do we get?
What? We got them? Allroot vegetables this year. My wife
is is a carrot freak and she'sdone for fresh carrots. So we're gonna
do carrots and maybe some potatoes.I think this fall okay in our in
our I'm looking forward to that formy goulash. There you go. I
(03:01):
love goulash. Um. Anyway,so I'm glad. I'm glad you guys
are enjoying them. Yeah. ThankI appreciate that, you bet, you
bet. You know. I'm feedingthe world one family, not for you,
we would your family, but justfamily that you know. As we're
sitting here setting up for our guest, I'm pulling up their website and I
(03:21):
realized this is going to be anexpensive show for me again. I know,
well, you've you've been on meabout you know, next week,
can we just do somebody that makessling shots? Ye, smoke sauces.
But yeah, so we'll get toour guests here very quickly. Let me
tell you guys a little bit aboutthe stuff going on with Houston's far Our
Club Foundation, monthly events happening almostevery month. June eighth is hunting in
(03:45):
Uganda with Tim Harold from Worldwide TrophyAdventures at the Houston Racket Club. And
then October October we're gonna be doingour Sporting Place tournament again. More information
to come on that, and uh, there's there's no telling what's gonna poup
between now and then. We'll havesome We'll have one or two more events
coming up each month. But goto we hunt we give dot org and
(04:06):
check out the membership drop down.You do not have to be a member
to attend these events, but that'swhere you find out all the monthly events.
So click on membership and click onmonthly events. You can sign up
there, come out and join us. If you're not a member, meet
to the members hopefully you'll you'll endup joining, and you can go to
we hunt we give dot org.That's our website for Eustons, our club
Foundation, to check out everything that'sgoing on with us. You know what's
(04:28):
extraordinary is today is June with thethird, and ever since the beginning of
the year, we were talking aboutthis June eighth thing that's happening, and
here that's Thursday. It's here.I mean, yeah, it just it
just occurred to me. Oh wait, that's coming up in five days.
Yep. Wow, yeah, man, time wherey to go? I know,
half the year's done, all right, be my agent and the experience.
(04:51):
It's even quicker. I know,I'm getting all my knees here when
it's about the rain and I lookup and I yell at the calendar.
Yep, yep, it's U.No, I'm we endn't playing a vacation.
We're trying to figure out what we'regonna. Probably go see the grand
baby, you and me or no, oh you said we and then you
looked up. I'm thinking, oh, no, I probably gonna see the
granddaughter. That's our ratations, now'sgranddaughter. Yeah, yeah trip, So
yep, go head out to California. You see the see the kids.
(05:14):
So um okay. Our guest todayis Nick Scally. Nick is the vice
president of marketing and e Commerce forFurlow. Folks, you've heard us talk
about Furlow before. Furlow is acompletely made in the USA technical apparel and
we're going to talk about their productline and some of the things that's happening
with them and some of the thingsthat make them unique and different. So,
Nick, thank you so much forjoining us today. Oh, thank
(05:34):
you so much for having me here. It's a pleasure. Nick. If
you were going to make an earlyassessment on the show, who's doing better
right now? Myself? For Joe, you know, I think it's a
tie right now. Yeah, yeah, I mean very diplomatic. That's fine.
You're you're on for the whole houranyway, So it doesn't matter what
you say, but I appreciate thatI'm steeling my knee pain right now after
(06:00):
you're talking about that. Yeah,So Nick, where are we talking to
you from today? Yeah? Ifwe're though, we're a pretty remote team.
I am out in the East Coast. I'm actually about our and arts
at Boston. Our headquarters is inWhitefish, Montana. We have a flagship
store there and then we have astore in Austin, UM, and then
(06:21):
we operate direct consumer. But wehave some folks kind of around that good
country here and themote world. Um. So yeah, I'm over here on
the East. Nice. We arelooking at thunderstorms coming in this afternoon.
We're probably going to be about eightyeight ninety degrees. What's it looking like
up in the northeast. Um,we are getting a little bit of the
(06:43):
heat tomorrow, but we're we've beena little cooler, a little slower start
up here. But yeah, thingsare definitely happening here because like summer summers,
especially tomorrow mike into the eighties.So yeah, it's exciting. I
got out in the kayak this weekendover the holiday, so I'm enjoying the
heck out of it up here andgot out in the ocean and got on
the lake. So nice. Itsounds like a great way to spend some
(07:08):
time. So, Nick, tellus a little bit about your role there.
You're the vice president marketing and ecommerce and that encompasses a lot,
So tell us a little bit aboutyour day to day. Oh, day
to day, day to day ispretty dynamic. Um. You know,
I've been fortunate enough to be withthe brand. Um. I was as
a consultant on the outside, workingwith Andy and the team in the brand
(07:29):
origins in the beginning. So youknow, I've been with the brand basically
since the beginning, doing some ofthe foundational stuff. You know, Andy
was doing a bunch of work priorto me joining, you know, setting
up to factories in the American manufacturing, but really came in to help,
you know, some of the brand, the foundational things around the brand and
working with him and getting things inplace. Um. But yeah, in
(07:50):
my role marketing, you know,it's it's a pretty wide ranging role.
And then I hope to see thewebsite itself, so you know, it's
everything from what we're doing from abrand standpoint. You know with with campaigns
all the way through the product launchesand exciting things that are coming out in
the product line, um, allthe way down to working with you know,
(08:11):
partners like yourself. UM. Youknow that we have many different partners
cross industry. So it's hard tohard to describe a specific day. You
know, today I'm doing some moretechnical stuff on the site, not super
exciting, but we're doing some somesite upgrades and some some things in the
background, UM to help optimize thesite and improve the user experience and things
(08:31):
like that. So it really dependsday to day. Yeah, I'm sure
every I'm sure every day is adifferent challenge. And your your background is
not in the outdoor world, isit. UM. I have been sort
of in a parallel path more supportinggood side so UM yeah, admittedly I
am new to the hunting space specifically, but I've been I've been in more
(08:52):
the kind of hard good supporting goodsworld in my background. Have worked for
Prince Tennis, Nordicae exelon racquetball,UM. I worked will Bour, the
hockey company for their lacrosse brand,So a lot of experience and sort of
sporting goods world in general, luxurybrands in both brands and things. But
(09:13):
yeah, I'm new words in thehunting space, um, you know for
sure. And Handy actually is ashelp kind of mentor me and get me
into it. And I really enjoyedsome of the trips and things that we've
done together and he's definitely indoctrinated meand got assimilated. Yeah, I'm sure.
All right, folks are gonna takea quick quick break here on hunting
(09:33):
matters KPRC nine fifty. It's timeto go fishing. Announce in the Houston
Safari Club Foundation Flip Flops and PopTop Saltwater Fishing Tournament June fifteenth through the
sixteenth, the Top Water Grill inSan Leon, Texas. Options include self
guided or the use of a professionalguide with all the extras. Join us
for the kickoff party and Captain's meetingon Thursday evening June fifteenth. The tournament
(09:56):
will be held on Friday, Junesixteenth, followed by an official awards ceremony
and banquet. Prizes will be awardedin the speckled trout, redfish, and
flounder categories the tournament. It's opento the public and registration is open.
Sponsorships and boost spaces are now available. For more information, go to we
hunt we give dot org and clickon the membership monthly events dropped down or
(10:16):
call seven one, three, six, two three eight eight four four.
Welcome back to Honeymotters on KPRC ninefifty. This is Joe Petar. I
am Ramone Roeblis first Boston album.Yeah, recorded by one person, the
(10:39):
lead singer Boston and every instrument hedid, Yes, just like Dave Grohl
did with the first Food Fighters album. Okay, okay, that's fascinating.
Did you know that had no clue? Yeah, he did all the all
the vocals, all the backup tracks, all played every instrument and recorded it
all himself. What I find Ican't think of his name, just there
has got that ro what he passed? Yeah, but I forget his name.
(11:01):
I'll remember it here in just asecond. But what's amazing about this
album, and not to diverge toofar, is there isn't a track that's
not good. I mean not beinga fanboy of the album. I had
a big Boston fan to begin with. But every song on this album,
you know, because it's been playedon the radio. One thousand, one
hundred million, thousand, times.It's amazing. Yeah, I can't think
of many more albums. Even ledZepplin doesn't have an album where every track
(11:24):
was played on the radio. Yeah. So yeah, I remember. I
remember when I was younger, I'dgo by an album and if there were
two good songs on it that Ijust loved, I was like, okay,
yeah, purchase, purchase was worthit. But that that album,
you're right, that's one of thoseof you albums that every song was a
hit. And I guess CBS Recordspushed them so hard. They got so
much radio play time and then theyanyway, they had one of the big
(11:46):
contract dispute and they couldn't perform foreight years. Yeah, blah blah blah.
Right, so um, anyway,Nick, what is your favorite album
of all time? Nick Scalley's OurGuests by the Way from Furlough. Wow.
Wow is tough. But that isa tough one. I don't know
if I can answer. I'm ahuge music fan. I play a little
piano and do a little music production. So well, it's not a deposition
(12:07):
show you're under. Yeah, Iwill. You know, it's probably not
fair, but I'm gonna I'm gonnachange your question for you and answer it.
So my favorite one. This one'sa little easier for me. Um,
you know, And I'll ask youguys, and what would be the
one artist? So it's not evenlimited to an ELM, but what would
be the one artist if you werestuck on a deserted island and you only
(12:28):
had access to one artist? It'sa tough one. Um, what would
you choose? Just one artist andall their catalog are just would get Yeah,
you get even if they were soloand then they were in bands like
like Lennon, you would get Lennonsolo fetles. Yeah, that's that's a
great question. Do you have ananswer to my answer? I can leave
(12:48):
it off so I show I likeyou know, I'm a big beetle person
in general. Um, I loveZeppelin. You mentioned Zeppelin, Um,
and but for me, the oneif I know what you have to listen
to kind of any time of day, any sort of situation. I have
to go with Bob Marley. Yeah, it's always good, especially if you're
(13:09):
stranded on the island. I mean, yeah, at least have the vibes.
Yeah, at least had the islandvibes. How about you Roman?
Uh, Jimmy Buffett, I'm justkidding. No, it's it's not original,
But I would say the Beatles reallyyeah, yeah, Paul McCartney,
if I got to go off intothis stuff and rise. But it's hard
(13:30):
because I'm a big Zeppelin and YouTubefan, and yeah, I would,
of course, but yeah, andI love so much music from so many
different genres that'd be hard to pickone with with my my brain away my
brain works, says, I'd hateto ruin it for myself, somebody I
had to listen to over and overand over again. So although I say,
yeah, I'm not a big fanof the Beatles early stuff, I
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never I got into them the earlystuff, but after you know sixty four.
And my interpretation is they're one ofthe few bands over time that instead
of getting popular with original music andthen having to go poppy to sell records,
they did it in reverse and theywent, We're going to do all
this stuff that are at Epstein's tellingus to do to get on the radio
and get popular, and then we'regonna do everything else we want to do.
(14:13):
Am I right? Nickas? Doyou have that same interpretation? Totally?
Yeah, I am a student ofthe Beatles. I studied them.
I have all these books I readand I had the Beatles song books and
everything, and I yeah, Iwould agree they were the first like boy
band, you know, like ofthat level, right like and so you
know, you almost think and comparedthem to like Bank Street Boys are and
think of that, but then you'reright, like, you know, sixty
four they stopped touring and Sans Franwas their last show, and then they're
(14:37):
in the studio, like the Joe'spoint, doing what they exactly what they
want to do on experimenting and doingthings, and we know where that went.
Brad Dope, lead singer of BostonBrother Brad Dope, Thank you,
thank you. I'm gonna pick ChrisStapleton. I think back to when I
was a teenager and I listened tostuff, and I have ac DC and
Food Fighters and and things like that, music that I've loved with my kids
(15:00):
as they grew up. I pickedChris Stapleton because he's more current. But
I like rock and roll, Ilike blues, and I like some country.
And although he's a country music artist, he plays everything. If you've
listened to some of his crossover stuffand duets, He's done that haven't been
released on an album. I couldlisten to it for a long time and
have a little bit of rock,blues and country altogether. Okay, Well,
(15:22):
I was just looking up not totake away from that, but I
gotta process that because that took meby surprise. Chris Stapleton. But I
was looking at Brad Delp's information andhe was in a Beatles cover band that's
ironic called Beetle Juice Man, Nike, you didn't know what you're in for.
(15:45):
So music appreciation classes now going toconclude. Furlough gives you guys a
great knowledge base of all kinds ofinformation that didn't realize. So I would
abuse with you the Chris Stapleton becauseI'm not a huge country person. But
yeah, um, some friends introducedme to a man. If you're right,
like, it's it's almost there's partsof it that are like blue grass.
(16:07):
There's parts that are like just kindof regular alternatives. Uh. He
really bridges a lot of gaps.I mean some of the stuff he's done
with Justin Timberlake. You know,that's kind of how he broke out with
him and Justin Timberlake appeared on anaward show and then then everybody else went,
oh Chris Stapleton, Yeah, thatguy who's written everything from songs for
Atlantis, Moore set to whoever else, and his wife one day beg and
(16:29):
said, look, you need tostart singing your own songs. And that's
how he became a performer. Soanyway, UM, so, folks,
if you're just joining us, thisis not music appreciation podcast or a radio
show where it ought to be.Joining to Day on Hunting Matters by Nick
Scali, the VP of Marketing eCommerce. Yeah, we could just talk
music the rest of the time withfour Low Fourlow technical apparel. Their website
is fourlow dot com. A reallyeasy folks, fo r l O H
(16:52):
dot com. Um, Nick,I'm going to ask you this question.
In a broad sense. There isa ton of amovlage out there, and
I know you guys are stepping apartfrom just the stuff we can buy off
the Riochet, the sporting goods storelocally and that sort of thing. But
why in the world did you guysdecide to launch a new outdoor barrel line.
(17:15):
It's a great question, um,and it is that it is.
There's no shortage of choice, certainlyin the industry. You know, as
we look across all the options outthere, um, there's a few,
a few big reasons. Um,you know why we exist today. And
you know we thinks to our founder, Andy tech Nacy, who had a
passion for our hunting but also avery patriotic person. So you know,
(17:36):
a big difference with us is thatwe are one hundred percent source then made
in the USA, which is isn'tdone certainly in technical apparel um. So
we operate in a premium space withvery technical apparel um and it's one hundred
percent me in the USA. Soyou know that was the big difference.
You know, Andy, he's beena serial entrepreneur. He's always been a
passionate hunter himself and fisherman and selfhe was going on some of these back
(18:02):
country trips to Alaska and Montana.His skier wasn't holding up the way he
wanted to. You know, Iwon't aim any competitors, but so he
took it upon himself. You know, he's like, look, I need
to make some of the stuff thatcan that can handle these pretty pretty intense
back country trips. But he alsowanted to do something different and do it
here in America. For a numberof reasons. You know, there's a
(18:22):
lot of reasons why American manufacturing isimportant. You know, obviously provides employment
opportunities for Americans, which helps boostthe economy, but it helps promote fair
labor practices. UM, it helpsreduce the carbon footprint associated with transporting things
across oceans and continents, and helpspromote innovation and quality here at home.
(18:44):
And we're reinvesting in our own economy. You know, that's the big differences
every dollar you spend. You know, we're we're creating jobs with the different
factors we have across the country.We're helping skill of these workers. So
you know, we're not just givingthem the job of a punch of cloth,
but we're giving them life skills thatthey can care i have, you
know, throughout their life. Soyou know, that was a huge part
of it, and that is whya big reason why we exist. UM.
(19:07):
You know, he wanted to makethat technical gear that could withstand,
but we wanted to do it herein America. Awsome whole that thought.
Taking a break here on Honeymotters KPRCnine fifty about h Welcome back to Honeymatters
(20:11):
on KPRC nine fifty. This isJoe Ptar. I am ramone roeblists and
joining us skin today is Nick Scaliy. Nick is the vice president marketing and
e Commerce for four Low Technical Apparel. Check out their website at furlow dot
com. That's f O R lo h dot com. Nick, thank
you once again for joining us.Yeah, thanks for having me. I
feel like, are you guys curatingthe playlists in real time here? Yeah?
(20:34):
You started with you started with theBoston song. You know, I'm
an hour north of Boston. Yeah. We just talked about music and my
love to Marley, and now wegot to Marley. So I really appreciate
it. That is correct. Yeah, you're welcome. Uh what was I
gonna add? Now, see,you gave me a compliment. I was
gonna say something stupid. Now Idon't know how to react to the compliment.
So was it food based? No, actually it wasn't. I'm on
(20:56):
their website and I'm in for sixhundred dollars already on an apparel, so
right, just go why know?Yeah right, Nick is the number one
salesman. I get a question.I get a question for you, Jill.
Do you know what the name standsfor? Or where the name came
from. I do, Ramone,I don't know if you do. Furlough
yeah, furlow Yeah, no,I don't tell me if I'm right,
(21:17):
Nick. It stands for for thelove of hunting. Yeah, yeah,
and it's it's supposed to be ina really broad sense where you know,
we're all hunters, whether you're huntingfor fishing game, or searching out unique
camping spots or traveling in search ofuntouched powder. You know, the we
kind of believe that those meaningful timesoutdoors, connecting with nature and people that
(21:40):
are with us, you know,being able to be out there in the
elements, you know, whether it'sthe sun, the wind, the rain,
the bugs, whatever, you know, we try and help you enjoy
those experiences in bost you know,while you're on the hunt. I think.
I mean when they told me thefirst time, I was like,
well that makes absolutely absolute sense.Yeah, pretty smart. Your wife called,
(22:00):
by the way, Ramon, she'sclosed down your credit card, she
sees the activity she's monitored. Yeah. Yeah, I mean this is from
from the Chimo to their just thetrilayer system stuff that they have here.
This is Yeah, I realized itdoesn't get cold down here often. But
when it does, I think,man, why couldn't I've just bought that,
kept in the closet and every yearpull it out. Well, now
(22:22):
they have a cell going on alot of their jacket ron. So the
misunderstanding about Texas is I've had alot of friends come down from the north
and hunt hunt with me during thewinter It'll be fifty forty degrees. Let's
say it's forty degrees outside of Texas, which is cold for us down here,
and like, man, I'm freezing. I'm like, dude, you're
from the north. But they don'tunderstand, as we have the humidity right
through the clothes, and they don'tunderstand that. I'm like, if it's
(22:45):
forty, you can go ahead andcount on it the real field or whatever
they call it this week of beingthirty, because that humidity changes the whole
game. After I get my Men'sExpedition jacket four low red, I won't
have to be worrying about that anymore. You won't know, are you on
that? Um? Yeah? Andthat's why we created you know, we
have the trial are system. Ourbiggest southern Texas is our soil are collection.
(23:10):
So these are they come in cameland Stout's um their tops and bottoms
and excuse me, they're just packedwith technology, a lot of sun protection,
there's cooling technology, there's older protection. There's one line that has infect
shield protection. So you know that'sthe thing you'll find is your brows the
site is everything is really packed witha lot of technology in the fabric um
(23:32):
so you know you're you're getting thatprotection from from the different elements or things
out there. But yeah, I'mTexas by that, you know, by
a mile. Our our largest ormore successful collection down there is that sol
Are. Well, I'm looking atsome of these pants and some are sold
out, so I'm kind of disappointed. Makes me want it more. Yeah,
click that little head notifying the buttonand we'll send you an email.
(23:56):
Right in our back, I cantell you that, right. It's good
to have from Nick. You youalluded to this just a second ago.
Technology, the four low trialayer system, cryptsis, disruptive coloration. There's some
terms here that I've never even heardbefore. I mean, you guys have
a whole page on your website aboutthe technologies that you guys use, and
(24:18):
then there's even you know, thetracking system technology that you guys use which
really is of interest to me.Why is four low? I mean number
one. The first thing I getfrom you guys is you know US made,
American made. That's at the forefrontof your messaging. But heavy,
heavy is the technology standpoint. Idon't think people realize the amount of thought
(24:41):
engineering and trials and things that youguys put into technology development around clothing.
Can you talk a little bit aboutthat? Yeah, I can, And
I've been fortunate to be around withthis most of my life and supporting good
side, you know, working withthose brands who had a parrel lines and
also the company moved up here inthis area was in the in the fabric
(25:03):
world. So I'm very familiar withfabric technologies in general. And you know,
what you come to find is there'sa lot of claims out there.
You know, you'll see things thatsay rapid drying or moisture management or this
or that. You know a lotof them they're just basic polyesters. You
know, even the big boys.I won't name um, you know,
not even our industry, so maybeI can, But even in the Nikes
(25:25):
and the Datis of the world,you know, they use kind of basic
fabrics and then they might apply atreatment or something to try and get some
moisture wiking. But the reality is, like you know, it's a combination
of the fabrics who use the technologiesyou incorporate. The reason you know we
do it is Andy is Tech isa lot of the product visions side along
with Robert, our chief product officer, and they've done an amazing job number
(25:48):
one, setting up even the capabilityhere in America. Um, you know,
candidly, some of this American manufacturing, certainly in the technical side,
wasn't even or possible here. Soyou know, Andy, really they had
to invest in. Robert came inand helps build the whole manufacturing engine to
do that here in America. Butwhat we're talking about is, you know,
(26:10):
a waterproof windproof technology. You know, a lot of file first while
we're incorporating stuff in our industry.With the first one, so you know,
Aerodimee, it's it's like, youknow, everyone's familiar with gore Taxers
or one of those competitors, butAerodimee takes that a step further on the
breathability side. So you're getting thatwaterproof windproof protection, but it's also breathable,
(26:30):
so you know, in our aimlike I was talking about earlier,
and why we exist is you know, we want you to have the best
time possible outside. You know,we love the outdoors, We honor the
outdoors, we honor patriotism. Andthat technology feeds the ability to have those
experiences outside and that's why we buildeverything with that technology. So it depends
(26:52):
on what the item is. Yeah, yeah, yeah, you know,
I was thinking, I'm staring atmy phone sitting at the table, and
I like and camo and the developmentof technical apparel and camouflage. Just even
in my lifetime is that of aphone. I remember us having the first
mobile phones, back phones, andnow you've got the iPhone, which is
a supercomputer, the handheld supercomputer.And you know, we we think back
(27:15):
to the days when I was akid when oh, well, here's your
brother's camouflage cover also made by Xcompany, or your dad's that he wore
for twenty five years and you stickthose things on and it's too big for
you and it's noisy and it's notreally warm. And just to think the
leaps and bounds that we have madenow to a clothing line that can be
used for hunting, fishing, surfingwhatever, and you can be comfortable and
(27:38):
it's lightweight, but it's warm andit's rain resistant. Um. It's just
it's amazing. And I know youguys are constantly looking at ways of improving
on that one hundred percent. Andyou mentioned even to search and rescue technology
called RECO earlier, and that's anotherthat's a great example of where you know
Andy and team and Robert, youknow, they're looking at the technologies that
(28:00):
are in some cases widely used inother industries. You know, reco is
pretty widely used in more than theall time world, certainly out west.
UM. But you know he lookedat it like, well, why isn't
an hunting You know, we canput it on the backpacks, we can
put it on the jackets, wecan make sure And this is the um
the misnomer about this is it's notit's not an active tracking thing. So
(28:22):
it's not like it's tracking you whereyou are. And it's only something um
that if they send a beacon overthey can locate you. So it's searching
rescue. It's the thing that's builtin. It's like you barely even know
it's there. You'll just see ther Ecco reco um little tag. But
you know, that's a great exampleof one of the technologies you know,
we brought that was used somewhere elseand without why the heck is it not
(28:44):
in our industry? And so youknow you made that happen. Yeah,
it's that's you know, I'm sureyou're coming from, you know, a
pretty diverse background. It's it's important, But I don't think your common average
everyday hunter uh thinks about that recoverytechnology with the reco um and until you
get out into situation or your buddyinvites you to come out west and hunt,
(29:07):
uh, you know, and theyou went is up in uh up
in Arizona or something like that,and you're like, what what would happen
if I fell down the side ofthis hill and nobody knew where I was?
And that's that's I mean, that'sbasically you've guys have a uh you
have implemented a life saving technology intoclothing. Uh. You know. For
to oversimplify, well and don't evenforget them. You know, the fishing
(29:32):
crowd, you know, the deepsea guys out there and you know,
God forbids something happens with the boat. You know, you're offshore. Um,
same kind of thing. You know, if they they fly the helicopter,
it's got the beacon. You know, we can find you. You
know, so as long as youknow, there's a few steps you take,
you know, you let people knowwhere you're going. Kind of the
normal safety things, but you letpeople know, you put the recos stick
(29:52):
around the car and you know,and then um, but yeah, that
it can mean a different you know, you know, goation, something happen,
then you get injured, you're stuckout there, or you're just lost
or your engine failed or whatever.Absolutely a hard folks. Going to take
a quick break here Hunting Matters KPRCnine fifty see the Sleeping Yep. Welcome
(31:11):
back to Honeymatters on KPRC nine fifty. This is Joe B. Tari I
and Ramone Roeblis, and our guesttoday is Nick Scalley, the vice president
of marketing and e commerce for fourLow. Check out their website at four
loow dot com. That's f OR l O H dot com. Nick.
Welcome back, Thank you, Ithank Nick. I don't want to
put you in a spot or anything, but if VP was coming into where
(31:33):
you live right now, what restaurantwould you take them to dinner? Oh?
Man, good question. So dothey it's attends? Do they like?
Oh yeah, you know, itwould be anything, you know,
Yeah, that's been tough on.So Portsmouth is a really I'm in Portsmouth,
New Hampshire, right on the seacoast, so it would have to
(31:56):
be one of the two secret restaurants. Um, why did you good?
Yeah, I thought you said asecret. Yeah all right, Well I
didn't want to, you know,it's it's okay, it's fine. You
know. What's funny, though,is you had said you were an hour
north of Boston, and so I'mthinking, oh, I wonder what part
of Massachusetts. Well, you're ina completely different state, and you have
(32:17):
to forgive us here in Texas,Houston is one hour from Houston. So
you know, if we say,you know, I'm an hour away from
where Joe lives, well we bothlive in Houston. So it just took
me by surprise when you said,you know, you were in a totally
different state. Oh yeah, we'reI think, you know, everything is
(32:37):
bigger in Texas. I think NewEngland, the entire New England region could
probably sink. I think the Harriscounty could fit the county, Houston's in
could could fit in most states upthere. But it's that's God's country out
there. Man, That's a that'sbeautiful up there. Yeah, yeah,
definitely. So Nick, Um,I want to talk to you about the
(32:59):
diversity of the product line. Butyou had mentioned at the top of the
show that you guys had retail storesin Whitefish, Montana, and Austin,
Texas of all places. How ofcourse I can see why you'd have a
store on Whitefish. Why why Austin, Um, yeah, Austin was I
think some of it was just themechanics of you know, this type of
(33:19):
location we were looking for and someof the different things. Um. When
Andy was looking to add a secondstore. Whitefish came right in the beginning,
you know, so our official launch, you know, basically in July
twenty twenty. Um, So thatcame right with the launch of the online
site and Whitefish as the headquarters wherewe have um, you know, some
(33:42):
of our folks there and our distribution, and then Austin was added. You
know, we definitely wanted a Texaslocation. UM. And so yeah,
I think some of it was justthe mechanics, that's kind of what we
were looking for what was available atthe time. Um, but we you
know, we haven't had that question. You know, we could we be
in Houston or Dallas or um.You know often is definitely a different type
(34:05):
of market for sure, and youknow we've entered even tweaks some of the
merchandising and things that we showed there. But um, you know that it
has you know, it's been greatfor us to have that. Presidents in
Texas is you know, one ofour one of our most popular states for
sure. Yeah, it's a beautifulstore. If you had to pick your
favorite state, which one would thatbe? Don't answer that I was just
(34:30):
being upstred. Don't answer that stateof course, followed closely by Montana and
Texas. The state of conscious.Montana is number one, in Texas number
two. Very good, fair enough. And you guys, I mean,
you know there's there's there's a lotof one size fits all camo and technical
(34:52):
parallel there. But you guys havehave looked at this landscape and have you
know, you've customed to developed productsfor men, women and children which you
don't really see. I mean yousee very few women's lines, but especially
not children's related. It's usually um, you know, smaller sizes and then
stick to kids in it and we'regood to go. So tell us a
(35:13):
little bit about that. Yeah,I'm glad you brought that up. It's
a great point. You know Imentioned earlier, you know, some of
the reasons and you want to startthe business, you know, and then
a tertiary reason, so that wouldbe he's out hunting. You know,
he's he's big into sort of thegeneral generational aspect of hunting. You know,
his father taught him. He wantsto pass these things on to his
(35:35):
kids. And but he noticed,you know, he'd be out there and
he just couldn't find sort of amatching kids, um for the kids and
um. So that also kind ofgot him thinking, like wives, no
one do this. You know.It's a little more challenging probably you know
on a development side and in sortof planning side. Um. And that's
why probably a lot of people don'tdon't get into that. But you know,
(35:57):
his vision from the beginning was,look, uh, you know the
generational thing. You know, wewant to encourage that, we want to
be a part of it, andwe want to provide products that that helps
complete that book um, you knowfor father and son out there. You
know, we approach even Father's Daycoming up. You know, we're we're
really excited about that, and wedidn't want to lean into that because it
(36:17):
is pretty unique with us M aswell as the women's line, um,
you know. And hats up toRobert and development team and also Andy for
pushing that agenda because we do havea really nice assortment for on the Moon's
line. We're continuing to build thatout or continuing to build out invest in
the us line um right now.So you know, something I'm proud of
(36:42):
and I think it's just a neatthing that Andy was really inspired by when
he set about, um, youknow, building this company, was making
sure that we had that and representation. Yeah, I think it's important to
include all the family because it's it'sdefinitely you know what the outdoors is suited
for to be a family event,you know, whenever, whenever you can
get mom and dad and the kidsall out there together. Um. You
(37:06):
know four has been around about threeyears now. And how long have you
been with the company. Um,So I was a consultant kind of in
the beginning. I was working.I had left one of my corporate roles
and was working as across a coupleof agencies, and so I helped prior
to launch. So the official launchwas July first of twenty twenty. I
(37:30):
have been helping prior to that withjust some of the foundational you know,
kind of brand things, and thenalso some of the go to market launch
planning stuff. Um. And thenI did a two more consulting projects with
Andy inside, and then I've beeninternally with the company since January of twenty
two. Okay, so my questionis this, what do you think without
(37:52):
developed geniey Tride's sacreds, of course, what do you think is the biggest
thing you've guys learned being being thenew kid on the block in the outdoor
and unful apparel market. There's beena lot of Yeah, there's there's been
a lot of things we've learned.Um, I would say, I mean,
(38:15):
like you said, it's it's acompetitive space. So the importance of
getting our message across, the importanceof helping educate people on you know,
American main manufacturing is a great example. You know, it's something people are
passionate about. You know, ourhunting fishing communities are extremely patriotics so the
message resonates, but you know,for us, it's been about how do
(38:37):
we how do we really dig indeeper to that and make it even more
meaningful and to help help ourselves differentiateor help differentiate ourselves in the market,
because, like you mentioned earlier,is a very crowded marketplace that we have
these unique aspects of the brand.So you know that the challenge has just
been helping make American manufacturing. Theimportant of educating, making that meaningful for
(39:02):
people, UM, and then alsoeducating on even the technical aspects. You
know, there's a lot like Isaid kind of earlier in a discussion,
you know, people make these statementsand claims and things, but you know
all of our stuff is backed bytechnology and UM, so you know the
importance of telling those stories, makingsure people understand the differences UM. You
(39:24):
know, or as you notice,you know the stuff is it's higher price
points. You know, it's premiumprice points stuff UM in some cases,
and you know the reason is becauseit is the pack with that technology.
So there is a bit of educationto do that. Well, you know,
my wife always says, pay pay, pay p ands and get monkeys,
So use that in your next marketingslogan. Yeah, it's funny.
(39:51):
I've gotten old like that one.Yeah. As I gotten older, I
realized the benefit of paying more forquality. Yeah. You just buy once,
Yeah, and and you have itforever. Yeah. All right,
folks, we are out of time. Thanks so much to our guest,
Nick Scali, the vice president ofmarketing e Commerce with Furlowfurlow dot com,
f orloh dot com. Check themout. We'll see you next week here
honey matters on KPRC. Nine fiftymarkets down, and you'll only getting bugs
(40:15):
if you go downtown.
The Houston Safari Club Foundation is afive O one C three nonprofit organization that
supports the future of hunting and conservation. Wildlife and habitat conservation, youth education
and outdoor experiences, scholarships, andanti poaching efforts are just a few of
the programs supported by this organization.Monthly events, an annual convention, award
winning publications, networking opportunities, andvaluable resources for hunting knowledge or just a
(00:21):
few of the benefits of being amember of Houston Safari Club Foundation. If
you're searching for a group of peoplededicated to protecting the future of hunting,
look no further. Join Houston SafariClub Foundation today at we Hunt weegive dot
org or call seven one three sixtwo three eight eight four four. Tradition,
conservation, family, the outdoors.It matters to you, It matters
(00:48):
to us. This is Hunting Matters, presented by Houston Safari Club Foundation.
Here's Joe Bitar, good morning,Welcome back to Hunting Matters on kPr nine
fifty. I am your host,Joe Petar, I am Ramon Roebliss,
and man, this Pico de Gallo. You made it awesome. Well,
it's from your vegetable garden. That'sall. That's awesome. How pesticides?
(01:11):
Is this organic? Is it certifiedorganic? Sure? It is? Whatever.
The fur blazer was organic. Idon't know about the bud killer.
You know, for a white boy, your hallopeenions are pretty hot? Are
they good? Yeah? Yeah?I like them. They worked out,
got some good spice to him.Yeah. My wife made a big pot
of crawfish at last night. Isaw, oh my gosh, through through
(01:32):
a little he didn't grow the crawdads. Now in your garden. I called
him crawl dads. Is that allright? It's fine, Okay, it's
fine. Just don't call him crayfish? Oh do people do that? And
why is crayfish bad? I didn'trealize it's not bad. That's what they
call him up north. We'll haveto ask our guests. I was just
gonna say it, Nick is uhour guests And he said he's an hour
up an hour and yeah, sothat's really north. Yep. We're gonna
(01:55):
put him through the trials. Wedo. We should crawlfish trivia. That
really done that in a while.Now, it's uh, yeah, I
was pleased with this all opinions.I'll I'll have some serrandas for you pretty
soon. It's funny. It justshows shows us of the contrast. You're
out there humping and getting it outin the garden. You got mulch and
dirt and water and soiling all thatgrowing these vegetables. And they have this
(02:17):
little hydroponic thing right here where youjust keep the tank full of water it
and it's growing. Yeah, butyou got fresh herbs, right, you're
just spoking yeah, yeah, butyou know, it's it's a little different
than what you do. The onlything I don't like about gardening. I
love to come home and looking,oh there's another one ready or something.
I hate the weeding part, keepingthe weeds out, That's what I hate.
Yeah, it's just it's just aNonStop battle weeds and bugs. We
(02:40):
will never go away. You willnever win the battle with the weeds.
But fall crop is gonna be uh, we're gonna do what do we get?
What? We got them? Allroot vegetables this year. My wife
is is a carrot freak and she'sdone for fresh carrots. So we're gonna
do carrots and maybe some potatoes.I think this fall okay in our in
our I'm looking forward to that formy goulash. There you go. I
(03:01):
love goulash. Um. Anyway,so I'm glad. I'm glad you guys
are enjoying them. Yeah. ThankI appreciate that, you bet, you
bet. You know. I'm feedingthe world one family, not for you,
we would your family, but justfamily that you know. As we're
sitting here setting up for our guest, I'm pulling up their website and I
(03:21):
realized this is going to be anexpensive show for me again. I know,
well, you've you've been on meabout you know, next week,
can we just do somebody that makessling shots? Ye, smoke sauces.
But yeah, so we'll get toour guests here very quickly. Let me
tell you guys a little bit aboutthe stuff going on with Houston's far Our
Club Foundation, monthly events happening almostevery month. June eighth is hunting in
(03:45):
Uganda with Tim Harold from Worldwide TrophyAdventures at the Houston Racket Club. And
then October October we're gonna be doingour Sporting Place tournament again. More information
to come on that, and uh, there's there's no telling what's gonna poup
between now and then. We'll havesome We'll have one or two more events
coming up each month. But goto we hunt we give dot org and
(04:06):
check out the membership drop down.You do not have to be a member
to attend these events, but that'swhere you find out all the monthly events.
So click on membership and click onmonthly events. You can sign up
there, come out and join us. If you're not a member, meet
to the members hopefully you'll you'll endup joining, and you can go to
we hunt we give dot org.That's our website for Eustons, our club
Foundation, to check out everything that'sgoing on with us. You know what's
(04:28):
extraordinary is today is June with thethird, and ever since the beginning of
the year, we were talking aboutthis June eighth thing that's happening, and
here that's Thursday. It's here.I mean, yeah, it just it
just occurred to me. Oh wait, that's coming up in five days.
Yep. Wow, yeah, man, time wherey to go? I know,
half the year's done, all right, be my agent and the experience.
(04:51):
It's even quicker. I know,I'm getting all my knees here when
it's about the rain and I lookup and I yell at the calendar.
Yep, yep, it's U.No, I'm we endn't playing a vacation.
We're trying to figure out what we'regonna. Probably go see the grand
baby, you and me or no, oh you said we and then you
looked up. I'm thinking, oh, no, I probably gonna see the
granddaughter. That's our ratations, now'sgranddaughter. Yeah, yeah trip, So
yep, go head out to California. You see the see the kids.
(05:14):
So um okay. Our guest todayis Nick Scally. Nick is the vice
president of marketing and e Commerce forFurlow. Folks, you've heard us talk
about Furlow before. Furlow is acompletely made in the USA technical apparel and
we're going to talk about their productline and some of the things that's happening
with them and some of the thingsthat make them unique and different. So,
Nick, thank you so much forjoining us today. Oh, thank
(05:34):
you so much for having me here. It's a pleasure. Nick. If
you were going to make an earlyassessment on the show, who's doing better
right now? Myself? For Joe, you know, I think it's a
tie right now. Yeah, yeah, I mean very diplomatic. That's fine.
You're you're on for the whole houranyway, So it doesn't matter what
you say, but I appreciate thatI'm steeling my knee pain right now after
(06:00):
you're talking about that. Yeah,So Nick, where are we talking to
you from today? Yeah? Ifwe're though, we're a pretty remote team.
I am out in the East Coast. I'm actually about our and arts
at Boston. Our headquarters is inWhitefish, Montana. We have a flagship
store there and then we have astore in Austin, UM, and then
(06:21):
we operate direct consumer. But wehave some folks kind of around that good
country here and themote world. Um. So yeah, I'm over here on
the East. Nice. We arelooking at thunderstorms coming in this afternoon.
We're probably going to be about eightyeight ninety degrees. What's it looking like
up in the northeast. Um,we are getting a little bit of the
(06:43):
heat tomorrow, but we're we've beena little cooler, a little slower start
up here. But yeah, thingsare definitely happening here because like summer summers,
especially tomorrow mike into the eighties.So yeah, it's exciting. I
got out in the kayak this weekendover the holiday, so I'm enjoying the
heck out of it up here andgot out in the ocean and got on
the lake. So nice. Itsounds like a great way to spend some
(07:08):
time. So, Nick, tellus a little bit about your role there.
You're the vice president marketing and ecommerce and that encompasses a lot,
So tell us a little bit aboutyour day to day. Oh, day
to day, day to day ispretty dynamic. Um. You know,
I've been fortunate enough to be withthe brand. Um. I was as
a consultant on the outside, workingwith Andy and the team in the brand
(07:29):
origins in the beginning. So youknow, I've been with the brand basically
since the beginning, doing some ofthe foundational stuff. You know, Andy
was doing a bunch of work priorto me joining, you know, setting
up to factories in the American manufacturing, but really came in to help,
you know, some of the brand, the foundational things around the brand and
working with him and getting things inplace. Um. But yeah, in
(07:50):
my role marketing, you know,it's it's a pretty wide ranging role.
And then I hope to see thewebsite itself, so you know, it's
everything from what we're doing from abrand standpoint. You know with with campaigns
all the way through the product launchesand exciting things that are coming out in
the product line, um, allthe way down to working with you know,
(08:11):
partners like yourself. UM. Youknow that we have many different partners
cross industry. So it's hard tohard to describe a specific day. You
know, today I'm doing some moretechnical stuff on the site, not super
exciting, but we're doing some somesite upgrades and some some things in the
background, UM to help optimize thesite and improve the user experience and things
(08:31):
like that. So it really dependsday to day. Yeah, I'm sure
every I'm sure every day is adifferent challenge. And your your background is
not in the outdoor world, isit. UM. I have been sort
of in a parallel path more supportinggood side so UM yeah, admittedly I
am new to the hunting space specifically, but I've been I've been in more
(08:52):
the kind of hard good supporting goodsworld in my background. Have worked for
Prince Tennis, Nordicae exelon racquetball,UM. I worked will Bour, the
hockey company for their lacrosse brand,So a lot of experience and sort of
sporting goods world in general, luxurybrands in both brands and things. But
(09:13):
yeah, I'm new words in thehunting space, um, you know for
sure. And Handy actually is ashelp kind of mentor me and get me
into it. And I really enjoyedsome of the trips and things that we've
done together and he's definitely indoctrinated meand got assimilated. Yeah, I'm sure.
All right, folks are gonna takea quick quick break here on hunting
(09:33):
matters KPRC nine fifty. It's timeto go fishing. Announce in the Houston
Safari Club Foundation Flip Flops and PopTop Saltwater Fishing Tournament June fifteenth through the
sixteenth, the Top Water Grill inSan Leon, Texas. Options include self
guided or the use of a professionalguide with all the extras. Join us
for the kickoff party and Captain's meetingon Thursday evening June fifteenth. The tournament
(09:56):
will be held on Friday, Junesixteenth, followed by an official awards ceremony
and banquet. Prizes will be awardedin the speckled trout, redfish, and
flounder categories the tournament. It's opento the public and registration is open.
Sponsorships and boost spaces are now available. For more information, go to we
hunt we give dot org and clickon the membership monthly events dropped down or
(10:16):
call seven one, three, six, two three eight eight four four.
Welcome back to Honeymotters on KPRC ninefifty. This is Joe Petar. I
am Ramone Roeblis first Boston album.Yeah, recorded by one person, the
(10:39):
lead singer Boston and every instrument hedid, Yes, just like Dave Grohl
did with the first Food Fighters album. Okay, okay, that's fascinating.
Did you know that had no clue? Yeah, he did all the all
the vocals, all the backup tracks, all played every instrument and recorded it
all himself. What I find Ican't think of his name, just there
has got that ro what he passed? Yeah, but I forget his name.
(11:01):
I'll remember it here in just asecond. But what's amazing about this
album, and not to diverge toofar, is there isn't a track that's
not good. I mean not beinga fanboy of the album. I had
a big Boston fan to begin with. But every song on this album,
you know, because it's been playedon the radio. One thousand, one
hundred million, thousand, times.It's amazing. Yeah, I can't think
of many more albums. Even ledZepplin doesn't have an album where every track
(11:24):
was played on the radio. Yeah. So yeah, I remember. I
remember when I was younger, I'dgo by an album and if there were
two good songs on it that Ijust loved, I was like, okay,
yeah, purchase, purchase was worthit. But that that album,
you're right, that's one of thoseof you albums that every song was a
hit. And I guess CBS Recordspushed them so hard. They got so
much radio play time and then theyanyway, they had one of the big
(11:46):
contract dispute and they couldn't perform foreight years. Yeah, blah blah blah.
Right, so um, anyway,Nick, what is your favorite album
of all time? Nick Scalley's OurGuests by the Way from Furlough. Wow.
Wow is tough. But that isa tough one. I don't know
if I can answer. I'm ahuge music fan. I play a little
piano and do a little music production. So well, it's not a deposition
(12:07):
show you're under. Yeah, Iwill. You know, it's probably not
fair, but I'm gonna I'm gonnachange your question for you and answer it.
So my favorite one. This one'sa little easier for me. Um,
you know, And I'll ask youguys, and what would be the
one artist? So it's not evenlimited to an ELM, but what would
be the one artist if you werestuck on a deserted island and you only
(12:28):
had access to one artist? It'sa tough one. Um, what would
you choose? Just one artist andall their catalog are just would get Yeah,
you get even if they were soloand then they were in bands like
like Lennon, you would get Lennonsolo fetles. Yeah, that's that's a
great question. Do you have ananswer to my answer? I can leave
(12:48):
it off so I show I likeyou know, I'm a big beetle person
in general. Um, I loveZeppelin. You mentioned Zeppelin, Um,
and but for me, the oneif I know what you have to listen
to kind of any time of day, any sort of situation. I have
to go with Bob Marley. Yeah, it's always good, especially if you're
(13:09):
stranded on the island. I mean, yeah, at least have the vibes.
Yeah, at least had the islandvibes. How about you Roman?
Uh, Jimmy Buffett, I'm justkidding. No, it's it's not original,
But I would say the Beatles reallyyeah, yeah, Paul McCartney,
if I got to go off intothis stuff and rise. But it's hard
(13:30):
because I'm a big Zeppelin and YouTubefan, and yeah, I would,
of course, but yeah, andI love so much music from so many
different genres that'd be hard to pickone with with my my brain away my
brain works, says, I'd hateto ruin it for myself, somebody I
had to listen to over and overand over again. So although I say,
yeah, I'm not a big fanof the Beatles early stuff, I
(13:50):
never I got into them the earlystuff, but after you know sixty four.
And my interpretation is they're one ofthe few bands over time that instead
of getting popular with original music andthen having to go poppy to sell records,
they did it in reverse and theywent, We're going to do all
this stuff that are at Epstein's tellingus to do to get on the radio
and get popular, and then we'regonna do everything else we want to do.
(14:13):
Am I right? Nickas? Doyou have that same interpretation? Totally?
Yeah, I am a student ofthe Beatles. I studied them.
I have all these books I readand I had the Beatles song books and
everything, and I yeah, Iwould agree they were the first like boy
band, you know, like ofthat level, right like and so you
know, you almost think and comparedthem to like Bank Street Boys are and
think of that, but then you'reright, like, you know, sixty
four they stopped touring and Sans Franwas their last show, and then they're
(14:37):
in the studio, like the Joe'spoint, doing what they exactly what they
want to do on experimenting and doingthings, and we know where that went.
Brad Dope, lead singer of BostonBrother Brad Dope, Thank you,
thank you. I'm gonna pick ChrisStapleton. I think back to when I
was a teenager and I listened tostuff, and I have ac DC and
Food Fighters and and things like that, music that I've loved with my kids
(15:00):
as they grew up. I pickedChris Stapleton because he's more current. But
I like rock and roll, Ilike blues, and I like some country.
And although he's a country music artist, he plays everything. If you've
listened to some of his crossover stuffand duets, He's done that haven't been
released on an album. I couldlisten to it for a long time and
have a little bit of rock,blues and country altogether. Okay, Well,
(15:22):
I was just looking up not totake away from that, but I
gotta process that because that took meby surprise. Chris Stapleton. But I
was looking at Brad Delp's information andhe was in a Beatles cover band that's
ironic called Beetle Juice Man, Nike, you didn't know what you're in for.
(15:45):
So music appreciation classes now going toconclude. Furlough gives you guys a
great knowledge base of all kinds ofinformation that didn't realize. So I would
abuse with you the Chris Stapleton becauseI'm not a huge country person. But
yeah, um, some friends introducedme to a man. If you're right,
like, it's it's almost there's partsof it that are like blue grass.
(16:07):
There's parts that are like just kindof regular alternatives. Uh. He
really bridges a lot of gaps.I mean some of the stuff he's done
with Justin Timberlake. You know,that's kind of how he broke out with
him and Justin Timberlake appeared on anaward show and then then everybody else went,
oh Chris Stapleton, Yeah, thatguy who's written everything from songs for
Atlantis, Moore set to whoever else, and his wife one day beg and
(16:29):
said, look, you need tostart singing your own songs. And that's
how he became a performer. Soanyway, UM, so, folks,
if you're just joining us, thisis not music appreciation podcast or a radio
show where it ought to be.Joining to Day on Hunting Matters by Nick
Scali, the VP of Marketing eCommerce. Yeah, we could just talk
music the rest of the time withfour Low Fourlow technical apparel. Their website
is fourlow dot com. A reallyeasy folks, fo r l O H
(16:52):
dot com. Um, Nick,I'm going to ask you this question.
In a broad sense. There isa ton of amovlage out there, and
I know you guys are stepping apartfrom just the stuff we can buy off
the Riochet, the sporting goods storelocally and that sort of thing. But
why in the world did you guysdecide to launch a new outdoor barrel line.
(17:15):
It's a great question, um,and it is that it is.
There's no shortage of choice, certainlyin the industry. You know, as
we look across all the options outthere, um, there's a few,
a few big reasons. Um,you know why we exist today. And
you know we thinks to our founder, Andy tech Nacy, who had a
passion for our hunting but also avery patriotic person. So you know,
(17:36):
a big difference with us is thatwe are one hundred percent source then made
in the USA, which is isn'tdone certainly in technical apparel um. So
we operate in a premium space withvery technical apparel um and it's one hundred
percent me in the USA. Soyou know that was the big difference.
You know, Andy, he's beena serial entrepreneur. He's always been a
passionate hunter himself and fisherman and selfhe was going on some of these back
(18:02):
country trips to Alaska and Montana.His skier wasn't holding up the way he
wanted to. You know, Iwon't aim any competitors, but so he
took it upon himself. You know, he's like, look, I need
to make some of the stuff thatcan that can handle these pretty pretty intense
back country trips. But he alsowanted to do something different and do it
here in America. For a numberof reasons. You know, there's a
(18:22):
lot of reasons why American manufacturing isimportant. You know, obviously provides employment
opportunities for Americans, which helps boostthe economy, but it helps promote fair
labor practices. UM, it helpsreduce the carbon footprint associated with transporting things
across oceans and continents, and helpspromote innovation and quality here at home.
(18:44):
And we're reinvesting in our own economy. You know, that's the big differences
every dollar you spend. You know, we're we're creating jobs with the different
factors we have across the country.We're helping skill of these workers. So
you know, we're not just givingthem the job of a punch of cloth,
but we're giving them life skills thatthey can care i have, you
know, throughout their life. Soyou know, that was a huge part
of it, and that is whya big reason why we exist. UM.
(19:07):
You know, he wanted to makethat technical gear that could withstand,
but we wanted to do it herein America. Awsome whole that thought.
Taking a break here on Honeymotters KPRCnine fifty about h Welcome back to Honeymatters
(20:11):
on KPRC nine fifty. This isJoe Ptar. I am ramone roeblists and
joining us skin today is Nick Scaliy. Nick is the vice president marketing and
e Commerce for four Low Technical Apparel. Check out their website at furlow dot
com. That's f O R lo h dot com. Nick, thank
you once again for joining us.Yeah, thanks for having me. I
feel like, are you guys curatingthe playlists in real time here? Yeah?
(20:34):
You started with you started with theBoston song. You know, I'm
an hour north of Boston. Yeah. We just talked about music and my
love to Marley, and now wegot to Marley. So I really appreciate
it. That is correct. Yeah, you're welcome. Uh what was I
gonna add? Now, see,you gave me a compliment. I was
gonna say something stupid. Now Idon't know how to react to the compliment.
So was it food based? No, actually it wasn't. I'm on
(20:56):
their website and I'm in for sixhundred dollars already on an apparel, so
right, just go why know?Yeah right, Nick is the number one
salesman. I get a question.I get a question for you, Jill.
Do you know what the name standsfor? Or where the name came
from. I do, Ramone,I don't know if you do. Furlough
yeah, furlow Yeah, no,I don't tell me if I'm right,
(21:17):
Nick. It stands for for thelove of hunting. Yeah, yeah,
and it's it's supposed to be ina really broad sense where you know,
we're all hunters, whether you're huntingfor fishing game, or searching out unique
camping spots or traveling in search ofuntouched powder. You know, the we
kind of believe that those meaningful timesoutdoors, connecting with nature and people that
(21:40):
are with us, you know,being able to be out there in the
elements, you know, whether it'sthe sun, the wind, the rain,
the bugs, whatever, you know, we try and help you enjoy
those experiences in bost you know,while you're on the hunt. I think.
I mean when they told me thefirst time, I was like,
well that makes absolutely absolute sense.Yeah, pretty smart. Your wife called,
(22:00):
by the way, Ramon, she'sclosed down your credit card, she
sees the activity she's monitored. Yeah. Yeah, I mean this is from
from the Chimo to their just thetrilayer system stuff that they have here.
This is Yeah, I realized itdoesn't get cold down here often. But
when it does, I think,man, why couldn't I've just bought that,
kept in the closet and every yearpull it out. Well, now
(22:22):
they have a cell going on alot of their jacket ron. So the
misunderstanding about Texas is I've had alot of friends come down from the north
and hunt hunt with me during thewinter It'll be fifty forty degrees. Let's
say it's forty degrees outside of Texas, which is cold for us down here,
and like, man, I'm freezing. I'm like, dude, you're
from the north. But they don'tunderstand, as we have the humidity right
through the clothes, and they don'tunderstand that. I'm like, if it's
(22:45):
forty, you can go ahead andcount on it the real field or whatever
they call it this week of beingthirty, because that humidity changes the whole
game. After I get my Men'sExpedition jacket four low red, I won't
have to be worrying about that anymore. You won't know, are you on
that? Um? Yeah? Andthat's why we created you know, we
have the trial are system. Ourbiggest southern Texas is our soil are collection.
(23:10):
So these are they come in cameland Stout's um their tops and bottoms
and excuse me, they're just packedwith technology, a lot of sun protection,
there's cooling technology, there's older protection. There's one line that has infect
shield protection. So you know that'sthe thing you'll find is your brows the
site is everything is really packed witha lot of technology in the fabric um
(23:32):
so you know you're you're getting thatprotection from from the different elements or things
out there. But yeah, I'mTexas by that, you know, by
a mile. Our our largest ormore successful collection down there is that sol
Are. Well, I'm looking atsome of these pants and some are sold
out, so I'm kind of disappointed. Makes me want it more. Yeah,
click that little head notifying the buttonand we'll send you an email.
(23:56):
Right in our back, I cantell you that, right. It's good
to have from Nick. You youalluded to this just a second ago.
Technology, the four low trialayer system, cryptsis, disruptive coloration. There's some
terms here that I've never even heardbefore. I mean, you guys have
a whole page on your website aboutthe technologies that you guys use, and
(24:18):
then there's even you know, thetracking system technology that you guys use which
really is of interest to me.Why is four low? I mean number
one. The first thing I getfrom you guys is you know US made,
American made. That's at the forefrontof your messaging. But heavy,
heavy is the technology standpoint. Idon't think people realize the amount of thought
(24:41):
engineering and trials and things that youguys put into technology development around clothing.
Can you talk a little bit aboutthat? Yeah, I can, And
I've been fortunate to be around withthis most of my life and supporting good
side, you know, working withthose brands who had a parrel lines and
also the company moved up here inthis area was in the in the fabric
(25:03):
world. So I'm very familiar withfabric technologies in general. And you know,
what you come to find is there'sa lot of claims out there.
You know, you'll see things thatsay rapid drying or moisture management or this
or that. You know a lotof them they're just basic polyesters. You
know, even the big boys.I won't name um, you know,
not even our industry, so maybeI can, But even in the Nikes
(25:25):
and the Datis of the world,you know, they use kind of basic
fabrics and then they might apply atreatment or something to try and get some
moisture wiking. But the reality is, like you know, it's a combination
of the fabrics who use the technologiesyou incorporate. The reason you know we
do it is Andy is Tech isa lot of the product visions side along
with Robert, our chief product officer, and they've done an amazing job number
(25:48):
one, setting up even the capabilityhere in America. Um, you know,
candidly, some of this American manufacturing, certainly in the technical side,
wasn't even or possible here. Soyou know, Andy, really they had
to invest in. Robert came inand helps build the whole manufacturing engine to
do that here in America. Butwhat we're talking about is, you know,
(26:10):
a waterproof windproof technology. You know, a lot of file first while
we're incorporating stuff in our industry.With the first one, so you know,
Aerodimee, it's it's like, youknow, everyone's familiar with gore Taxers
or one of those competitors, butAerodimee takes that a step further on the
breathability side. So you're getting thatwaterproof windproof protection, but it's also breathable,
(26:30):
so you know, in our aimlike I was talking about earlier,
and why we exist is you know, we want you to have the best
time possible outside. You know,we love the outdoors, We honor the
outdoors, we honor patriotism. Andthat technology feeds the ability to have those
experiences outside and that's why we buildeverything with that technology. So it depends
(26:52):
on what the item is. Yeah, yeah, yeah, you know,
I was thinking, I'm staring atmy phone sitting at the table, and
I like and camo and the developmentof technical apparel and camouflage. Just even
in my lifetime is that of aphone. I remember us having the first
mobile phones, back phones, andnow you've got the iPhone, which is
a supercomputer, the handheld supercomputer.And you know, we we think back
(27:15):
to the days when I was akid when oh, well, here's your
brother's camouflage cover also made by Xcompany, or your dad's that he wore
for twenty five years and you stickthose things on and it's too big for
you and it's noisy and it's notreally warm. And just to think the
leaps and bounds that we have madenow to a clothing line that can be
used for hunting, fishing, surfingwhatever, and you can be comfortable and
(27:38):
it's lightweight, but it's warm andit's rain resistant. Um. It's just
it's amazing. And I know youguys are constantly looking at ways of improving
on that one hundred percent. Andyou mentioned even to search and rescue technology
called RECO earlier, and that's anotherthat's a great example of where you know
Andy and team and Robert, youknow, they're looking at the technologies that
(28:00):
are in some cases widely used inother industries. You know, reco is
pretty widely used in more than theall time world, certainly out west.
UM. But you know he lookedat it like, well, why isn't
an hunting You know, we canput it on the backpacks, we can
put it on the jackets, wecan make sure And this is the um
the misnomer about this is it's notit's not an active tracking thing. So
(28:22):
it's not like it's tracking you whereyou are. And it's only something um
that if they send a beacon overthey can locate you. So it's searching
rescue. It's the thing that's builtin. It's like you barely even know
it's there. You'll just see ther Ecco reco um little tag. But
you know, that's a great exampleof one of the technologies you know,
we brought that was used somewhere elseand without why the heck is it not
(28:44):
in our industry? And so youknow you made that happen. Yeah,
it's that's you know, I'm sureyou're coming from, you know, a
pretty diverse background. It's it's important, But I don't think your common average
everyday hunter uh thinks about that recoverytechnology with the reco um and until you
get out into situation or your buddyinvites you to come out west and hunt,
(29:07):
uh, you know, and theyou went is up in uh up
in Arizona or something like that,and you're like, what what would happen
if I fell down the side ofthis hill and nobody knew where I was?
And that's that's I mean, that'sbasically you've guys have a uh you
have implemented a life saving technology intoclothing. Uh. You know. For
to oversimplify, well and don't evenforget them. You know, the fishing
(29:32):
crowd, you know, the deepsea guys out there and you know,
God forbids something happens with the boat. You know, you're offshore. Um,
same kind of thing. You know, if they they fly the helicopter,
it's got the beacon. You know, we can find you. You
know, so as long as youknow, there's a few steps you take,
you know, you let people knowwhere you're going. Kind of the
normal safety things, but you letpeople know, you put the recos stick
(29:52):
around the car and you know,and then um, but yeah, that
it can mean a different you know, you know, goation, something happen,
then you get injured, you're stuckout there, or you're just lost
or your engine failed or whatever.Absolutely a hard folks. Going to take
a quick break here Hunting Matters KPRCnine fifty see the Sleeping Yep. Welcome
(31:11):
back to Honeymatters on KPRC nine fifty. This is Joe B. Tari I
and Ramone Roeblis, and our guesttoday is Nick Scalley, the vice president
of marketing and e commerce for fourLow. Check out their website at four
loow dot com. That's f OR l O H dot com. Nick.
Welcome back, Thank you, Ithank Nick. I don't want to
put you in a spot or anything, but if VP was coming into where
(31:33):
you live right now, what restaurantwould you take them to dinner? Oh?
Man, good question. So dothey it's attends? Do they like?
Oh yeah, you know, itwould be anything, you know,
Yeah, that's been tough on.So Portsmouth is a really I'm in Portsmouth,
New Hampshire, right on the seacoast, so it would have to
(31:56):
be one of the two secret restaurants. Um, why did you good?
Yeah, I thought you said asecret. Yeah all right, Well I
didn't want to, you know,it's it's okay, it's fine. You
know. What's funny, though,is you had said you were an hour
north of Boston, and so I'mthinking, oh, I wonder what part
of Massachusetts. Well, you're ina completely different state, and you have
(32:17):
to forgive us here in Texas,Houston is one hour from Houston. So
you know, if we say,you know, I'm an hour away from
where Joe lives, well we bothlive in Houston. So it just took
me by surprise when you said,you know, you were in a totally
different state. Oh yeah, we'reI think, you know, everything is
(32:37):
bigger in Texas. I think NewEngland, the entire New England region could
probably sink. I think the Harriscounty could fit the county, Houston's in
could could fit in most states upthere. But it's that's God's country out
there. Man, That's a that'sbeautiful up there. Yeah, yeah,
definitely. So Nick, Um,I want to talk to you about the
(32:59):
diversity of the product line. Butyou had mentioned at the top of the
show that you guys had retail storesin Whitefish, Montana, and Austin,
Texas of all places. How ofcourse I can see why you'd have a
store on Whitefish. Why why Austin, Um, yeah, Austin was I
think some of it was just themechanics of you know, this type of
(33:19):
location we were looking for and someof the different things. Um. When
Andy was looking to add a secondstore. Whitefish came right in the beginning,
you know, so our official launch, you know, basically in July
twenty twenty. Um, So thatcame right with the launch of the online
site and Whitefish as the headquarters wherewe have um, you know, some
(33:42):
of our folks there and our distribution, and then Austin was added. You
know, we definitely wanted a Texaslocation. UM. And so yeah,
I think some of it was justthe mechanics, that's kind of what we
were looking for what was available atthe time. Um, but we you
know, we haven't had that question. You know, we could we be
in Houston or Dallas or um.You know often is definitely a different type
(34:05):
of market for sure, and youknow we've entered even tweaks some of the
merchandising and things that we showed there. But um, you know that it
has you know, it's been greatfor us to have that. Presidents in
Texas is you know, one ofour one of our most popular states for
sure. Yeah, it's a beautifulstore. If you had to pick your
favorite state, which one would thatbe? Don't answer that I was just
(34:30):
being upstred. Don't answer that stateof course, followed closely by Montana and
Texas. The state of conscious.Montana is number one, in Texas number
two. Very good, fair enough. And you guys, I mean,
you know there's there's there's a lotof one size fits all camo and technical
(34:52):
parallel there. But you guys havehave looked at this landscape and have you
know, you've customed to developed productsfor men, women and children which you
don't really see. I mean yousee very few women's lines, but especially
not children's related. It's usually um, you know, smaller sizes and then
stick to kids in it and we'regood to go. So tell us a
(35:13):
little bit about that. Yeah,I'm glad you brought that up. It's
a great point. You know Imentioned earlier, you know, some of
the reasons and you want to startthe business, you know, and then
a tertiary reason, so that wouldbe he's out hunting. You know,
he's he's big into sort of thegeneral generational aspect of hunting. You know,
his father taught him. He wantsto pass these things on to his
(35:35):
kids. And but he noticed,you know, he'd be out there and
he just couldn't find sort of amatching kids, um for the kids and
um. So that also kind ofgot him thinking, like wives, no
one do this. You know.It's a little more challenging probably you know
on a development side and in sortof planning side. Um. And that's
why probably a lot of people don'tdon't get into that. But you know,
(35:57):
his vision from the beginning was,look, uh, you know the
generational thing. You know, wewant to encourage that, we want to
be a part of it, andwe want to provide products that that helps
complete that book um, you knowfor father and son out there. You
know, we approach even Father's Daycoming up. You know, we're we're
really excited about that, and wedidn't want to lean into that because it
(36:17):
is pretty unique with us M aswell as the women's line, um,
you know. And hats up toRobert and development team and also Andy for
pushing that agenda because we do havea really nice assortment for on the Moon's
line. We're continuing to build thatout or continuing to build out invest in
the us line um right now.So you know, something I'm proud of
(36:42):
and I think it's just a neatthing that Andy was really inspired by when
he set about, um, youknow, building this company, was making
sure that we had that and representation. Yeah, I think it's important to
include all the family because it's it'sdefinitely you know what the outdoors is suited
for to be a family event,you know, whenever, whenever you can
get mom and dad and the kidsall out there together. Um. You
(37:06):
know four has been around about threeyears now. And how long have you
been with the company. Um,So I was a consultant kind of in
the beginning. I was working.I had left one of my corporate roles
and was working as across a coupleof agencies, and so I helped prior
to launch. So the official launchwas July first of twenty twenty. I
(37:30):
have been helping prior to that withjust some of the foundational you know,
kind of brand things, and thenalso some of the go to market launch
planning stuff. Um. And thenI did a two more consulting projects with
Andy inside, and then I've beeninternally with the company since January of twenty
two. Okay, so my questionis this, what do you think without
(37:52):
developed geniey Tride's sacreds, of course, what do you think is the biggest
thing you've guys learned being being thenew kid on the block in the outdoor
and unful apparel market. There's beena lot of Yeah, there's there's been
a lot of things we've learned.Um, I would say, I mean,
(38:15):
like you said, it's it's acompetitive space. So the importance of
getting our message across, the importanceof helping educate people on you know,
American main manufacturing is a great example. You know, it's something people are
passionate about. You know, ourhunting fishing communities are extremely patriotics so the
message resonates, but you know,for us, it's been about how do
(38:37):
we how do we really dig indeeper to that and make it even more
meaningful and to help help ourselves differentiateor help differentiate ourselves in the market,
because, like you mentioned earlier,is a very crowded marketplace that we have
these unique aspects of the brand.So you know that the challenge has just
been helping make American manufacturing. Theimportant of educating, making that meaningful for
(39:02):
people, UM, and then alsoeducating on even the technical aspects. You
know, there's a lot like Isaid kind of earlier in a discussion,
you know, people make these statementsand claims and things, but you know
all of our stuff is backed bytechnology and UM, so you know the
importance of telling those stories, makingsure people understand the differences UM. You
(39:24):
know, or as you notice,you know the stuff is it's higher price
points. You know, it's premiumprice points stuff UM in some cases,
and you know the reason is becauseit is the pack with that technology.
So there is a bit of educationto do that. Well, you know,
my wife always says, pay pay, pay p ands and get monkeys,
So use that in your next marketingslogan. Yeah, it's funny.
(39:51):
I've gotten old like that one.Yeah. As I gotten older, I
realized the benefit of paying more forquality. Yeah. You just buy once,
Yeah, and and you have itforever. Yeah. All right,
folks, we are out of time. Thanks so much to our guest,
Nick Scali, the vice president ofmarketing e Commerce with Furlowfurlow dot com,
f orloh dot com. Check themout. We'll see you next week here
honey matters on KPRC. Nine fiftymarkets down, and you'll only getting bugs
(40:15):
if you go downtown.
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