Queto progetto non è solo una piccola perla di marketing turistico creativo, ma anche il punto di partenza di un progetto di grande impatto locale: investire nel turismo sostenibile come leva concreta di lotta allo spopolamento.
Insieme al Sindaco di Castelsaraceno Rocco Rosano e Emma Taveri di Destination Makers parliamo della nascita della Destination Management Organisation (DMO) più giovane d’Italia, basata sulla governance turistica partecipata “dai giovani per i giovani”.
Rosano ci racconta come il percorso stia consolidando la destinazione attraverso un piano di sviluppo che valorizza le risorse locali, crea occupazione e promuove la collaborazione con gli stakeholder privati.
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