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November 25, 2025 33 mins
n questo episodio ti porto dentro Phocuswright Conference 2025, partendo dall’annuncio di Data Appeal a San Diego: le prime sperimentazioni di agentic destination, dove dati e intelligenza artificiale lavorano come un team operativo a fianco dei DMO. Da lì allarghiamo lo sguardo a come sta cambiando il lavoro delle destinazioni tra complessità crescente, pressione turistica, sostenibilità e nuove forme di decisione basate sui dati.

Racconto il contesto della conferenza, tra keynote, investitori, startup e grandi piattaforme, poi entriamo nel panel con Reddit, TikTok e YouTube su social search, contenuti generati dagli utenti e AI, e su come questi mondi influenzano il modo in cui scegliamo dove andare. Passiamo alla conversazione con Barry Diller, tra fiducia nel viaggio, trasformazione della search e ruolo degli “agenti”, umani e digitali, nella nuova intermediazione del travel.

Data Appeal – Agentic AI per le destinazioni
https://datappeal.io/agentic-ai/

From Dashboard To Delegation: What I Tried To Say On The Phocuswright Stage
https://www.linkedin.com/pulse/from-dashboard-delegation-what-i-tried-say-stage-mirko-lalli-bfcwf

Phocuswright Conference 2025
https://www.phocuswrightconference.com/ 

Social search, Reddit, TikTok, YouTube panel
https://www.youtube.com/watch?v=pjfgghfEOFA

"Life? Travel? Count on it!" Barry Diller returns after 20 years at Phocuswright Conference
https://www.youtube.com/watch?v=fxxNYm-eeb4
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