Analizziamo i nuovi trend che stanno ridisegnando l’offerta e la domanda turistica: dal viaggio culturale e slow, ai solo traveller, fino all’ospitalità dog-friendly e all’impatto dei modelli generativi sull’intermediazione e la visibilità digitale.Scopriremo come ITA Airways sperimenta i voli con cani in cabina, come Bark Air sta costruendo la prima dog-first airline, e perché il marketing turistico sta passando da SEO a GEO, cioè dall’ottimizzazione per i motori di ricerca a quella per i motori generativi come ChatGPT o Gemini.Uno sguardo anche agli agenti di viaggio, divisi tra timore e adattamento all’AI, e ai nuovi equilibri del travel tech globale: partnership tra big tech e compagnie di viaggio, hotel automatizzati e startup vincitrici al WiT Singapore come Replyr.ai e PassiveBolt.Un episodio che unisce dati, tecnologia e visione strategica — per capire dove si muove il turismo oggi, e come prepararci per quello di domani.
🔗 Fonti e link citatiSegmento 1 – Italia Destinazione Digitale (TTG 2025)
- Report IDD 2025
👉 https://datappeal.io/it/italia-destinazione-digitale/ - Data Appeal + Mabrian – Italia Destinazione Digitale 2025
👉 https://datappeal.io/it/hospitality-day-ttg-2025/
- ITA Airways – “Cani in cabina”
👉 https://www.ita-airways.com/it_it/fly-ita/news-and-activities/news/cani-in-cabina.html - Skift – “The New Era of Dog Travel: Inside Bark Air’s Bold Next Chapter”
👉 https://skift.com/2025/10/10/bark-air-pet-travel-hospitality/
- Skift / PhocusWire – “From SEO to GEO: Hotels Confront the Future of Digital Discovery”
👉 https://skift.com/2025/10/02/from-seo-to-geo-hotels-confront-the-future-of-digital-discovery/
- Travel Professional News – “An Ally or a Threat? 44% of Travel Agents Fear AI Could Replace Them”
👉 https://travelprofessionalnews.com/an-ally-or-a-threat-44-of-travel-agents-fear-ai-could-replace-them/ - Tourism Review – “Many Agents Fear Losing Jobs Due to AI in Travel”
👉 https://www.tourism-review.com/many-agents-fear-losing-jobs-due-to-ai-in-travel-news15118
- WiT Singapore – “PassiveBolt and Replyr.ai Win Global Startup Pitch People’s Choice Awards”
👉 https://www.webintravel.com/passivebolt-and-replyr-ai-win-global-startup-pitch-peoples-choice-awards-at-wit-singapore-2025/ - Replyr.ai – https://replyr.ai
- PassiveBolt – https://passivebolt.com
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