Episode Transcript
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Speaker 1 (00:01):
So I've been thinking about trying and how important trying
and seeing a result is, because if you try too
hard and you don't see a result, it actually becomes
so soll destroying, incredibly soll destroying. And I think this
is the problem with AI because and I suppose not
(00:26):
specifically AI, but maybe algorithms. I've just taken all my
stuff off YouTube because I've got I just had a
bit of a meltdown really this morning, because no matter
how hard you try on something like social media or well,
YouTube is a social media, but no matter how hard
(00:48):
you try, the results are so unpredictable that it bears
no relevance to the trying. Do you see what I mean?
The things have to be predictable. I was watching, you know,
the football team. Sorry about the noise outside. I think
it's a plain you know, the women's football team. And
(01:08):
when you're an athlete, you try very very hard and
you see results. And when you're a musician, such as myself,
when you try really hard, you see a result and
you learn how to try well that because that's really important,
isn't it. You learn how to try well because you
can play something over and over and over again. But
if you're not playing it, if you're not trying in
(01:30):
the right way, you're you're not going to get anywhere.
You might learn the notes off by heart, but you
might still be you know, your bow technique might be crap,
or you know that particular bar you just haven't worked
on a beautiful vibrato or something. So you have. But
the thing with music and being a musician is you
(01:52):
learn how to try well, even if it takes you
twenty years or thirties, forty years. I mean, being a
musician takes a lifetime anyway, we know that. But you
learn what to try at and how to try at it,
and therefore how to get your results. And you always
get results as a musician, always if you try hard.
(02:16):
It's almost impossible not to. Even if you do that
thing where all you did was practice it over and
over again, you're you know, you might reach a plateau,
but you've tried really hard and you've got a result.
But when you're working with something like YouTube, which I've
been doing for the last I can't remember. If you
(02:37):
go back on the podcasts, you'll find out. But I
did this sort of thing. I thought, h I'm going
to I'm going to make these shorts every day, and
some of them they paid off when I first did them.
So for the first week, all of my views on
all of my channels rocketed, right, you know, three hundred,
(03:00):
which three of two is pretty pretty mediocre, but you know,
that's kind of how it went. But then and I
was making them every day and then suddenly nothing and
sometimes a decrease. So you're still making them every day. Well,
this is while this algorithm, this magical algorithm, which is AI.
(03:24):
I mean, they're the same, aren't they really was, you
know what, trying to figure out who to feed your
your content to. So that's so I understand why that
was happening. But then things became less predictable. And if
I you know, my kid's channel, for example, I've done
(03:48):
nothing for two weeks and the views of rocketed again,
so that that's all good and well, I thought this morning,
but I did. I said to my assistant chat GPT,
how long is it going to take me to, you know,
(04:08):
be monetized on YouTube? That was my target. And I'd
done some research and found out that actually being monetized
on YouTube is still going to make a pittance, So
I kind of thought, oh, that's Biloxi, isn't it. That's
pretty pretty Biloxi. So I'd already I was already starting
(04:28):
to think, is this has this been worth it? Because
I've been my kids channel, I've been trying to get
you know, upgrade for a very long time. I've about
eight thousand followers and in the last you know, about
ten thousand reviews a day. But I thought this ten thousand,
I mean one of them, most of it was for
(04:49):
one video, this one video that went viral. I've just
taken them all off because I thought, well, no, because
I've spent you know, the best part. I think it's
a year, just over a year I've been doing the
kids channel, and I asked my AI, how long is
it going to take me to get monetized? And it
said eight years. And then it said on my other channel,
(05:12):
Oh no, if that was if I carried on making
viral videos to the extent of this one viral video,
take eight years. If I didn't, I was looking at
thirty years. Right, in thirty years, I do not want
to be working. If I'm still working to this degree
in thirty years, I'm going to be really hacked off
with the what the I don't know the universe or something,
(05:36):
so I'm going to be really hacked off about that.
I mean, I need to be in a position where
I'm not hacked off with my universe, don't I You
need to be in a position where you think I
haven't wasted my time. Nothing's been wasted. It's all been
really beautifully energized and rewarding, and it's given me so much,
the same sort of feeling that I get when I'm
playing my music. Afterwards, I think that was so lovely,
(05:59):
It was so enriching, and I was at one with
the universe and at peace with the world, and you know,
all these wonderful these other things that the drug of
music gives me. At sixty three, I should be feeling
that about my life now. I've had really bad episodes
in my life where you know, my trajectory was appallingly planned,
(06:24):
appallingly navigated. Not only appallingly planned, but appallingly navigated. I
mean those two things in combination. You are foocked, mate.
You know you're not getting out of these spirals takes,
you know, a lot more than luck, a bit of luck,
(06:46):
but a lot of discipline, will power, strategizing. You've got
to strategize your life. I think I really feel like
that today. So I'm stepping back and looking at the
big picture and thinking, right, I'm a workaholic. I know
I'm a workaholic. I really take things, you know, and
(07:09):
like a chihuahua with a rodent imagine. I don't know
why I came up with that analogy, but you know,
I won't let go, That's what I'm saying. And I'm
not afraid to work at what I really like working at.
So basically, anything that I've created, I will work at.
(07:30):
But I realize now that over the last sort of
this is my fifth year of my business model, and
I was hoping to see definite profit by now and
I haven't. I haven't. Of course we had we had
COVID and now we've got AI. So these two big
(07:51):
things have have meant that I've had to kind of,
you know, reevaluate everything and consider my I mean, I'm
still going to carry on doing what I do because
I don't actually I don't know anything else. I don't
know what do you do if you don't paint or
create art. I think that's a lawn mower out there
(08:14):
when you hear it in the distance. That's annoying as
now I've got the windows open very hot. You know,
I don't know anything else except music, painting and writing stuff.
I don't know anything else, Like you know, I'm not
going to start a new skill now that that's that's
a given, and I don't want to start a new skill.
(08:36):
But you know, you have to sort of think to
yourself after a bit, you have to think, right, Okay,
maybe that's maybe I'm not going to make any money
doing those things. Maybe not. Is there something else I
want to do? Though, no, there isn't anything else I
want to do. Actually, I'm not interested in anything else.
Nothing else would get me up in the morning. Only
(08:57):
you know that, you know, I from myt the side
of my bed, I see my cello, my viola, and
my music stand. The double basses in the music room
it doesn't fit in here, the piano, the big stuffs
in the other room. But all of those, you know,
I've really you always missed the boat, don't you. I
(09:18):
remember when I was much younger and I was teaching piano,
and I had seventeen students who used to trundle around
to learn piano. Well, now that doesn't happen anymore because
there is YouTube, and YouTube has been a very very
good teacher. I've learned so many things off YouTube, but
(09:42):
I go from tutor to tutor. So YouTube what YouTube
gives you is is the saturation of possibilities and allows
you to pick and choose. So as a creator, you
might only see a student for you know, two minutes
in a lifetime and then they've they've gone to the
(10:03):
next see what I mean. So the career of teaching
and tutorship, I think it's I think it's over in
the year, in the in the generation of AI. There's
there's very little that you need a human in the
flesh sitting next to you for very little, you know,
(10:25):
watching them on YouTube is almost as good, I would say,
almost as good. I'm just about to do another double
based course actually, and they're very good. You know. Paying
for a course is advisable, but you need to do
(10:46):
you need to do more than one. And that's the
wonderful thing about YouTube. But the horrible thing about it
as a creator is that it doesn't give you the
pedestal that you need to be, you know, to have
to allow people to focus on you, to allow people
to concentrate for more than two minutes on your body
(11:09):
of work and your huge amount of output. To come
to your studio, to look around and to feel the
power of your creativity, you don't get that. You don't
get any of that. And certainly to be an advanced musician,
I would say that, you know, having a masterclass with
(11:30):
a very talented musician Will would be enviable, absolutely enviable.
So yeah, there we go. I've I thought about trying
and I thought, well, I've tried so hard, and the
(11:51):
grass cutters getting nearer. I can hear it's getting nearer.
It's probably a bush cutter. Actually, I've tried so hard
and it hasn't. It hasn't paid off. The results are
not are not there. They're just not there. But of course,
the thing with being a content creator and a teacher
(12:11):
using a video as a tool for teaching is that
I've got all of those recordings, so they haven't been
truly wasted. They're just not getting seen. So I now
have my fan clubs for immersion three pounds a month
(12:32):
on gum Road. Go to the site Teltel Club you'll
find it. I also have a fan club for the kids.
Tell Teler Kids and I have a back catalog for
Bright and Arts Club, which is twenty pounds a month.
Because there's so much material. There is fourteen years of
material and a lot of it, thousands upon thousands of videos.
(12:57):
I wouldn't expect anyone to sign up for more than
the one month. Have a look round, see if there's
anything that they'd like to use, Approach me, ask me
for a license to use something, or borrow something, or
come to an arrangement with me, and then you don't
need to go in there again. It's not there's going
to be no fresh content in that. It's just an
(13:19):
archive and the music school. I'm just about to make
sure that's all tikety b as well, so it has
nothing's been wasted, and I think that's important as an artist,
because at least as an artist you have your back catalog. Hopefully.
I mean lots of things have been lost and I've
(13:40):
really come out as a digital artist now and to
make sure things aren't lost, I'm sort of streaming them
in different places. So yeah, band Camp really nice. I
can put my videos up there, my music videos. I
will be making music videos because I really like doing
that and putting all my songs up there, which is fantastic.
(14:03):
All the tail teller club stuff, so yeah, band CAP's
really nice. It makes me feel nice. The landing page
is cute, you know what I mean. It's not like
having a WordPress, so so yeah, there we go. Anyway,
that was That was all updates, telling you what's going
on and that I'm getting back to some assemblance of
(14:26):
order after the chaos of the last few months.