In Focus: All Things Video Marketing

In Focus: All Things Video Marketing

Welcome to "In Focus," your definitive guide to excelling in the world of video production and marketing. In today's content-driven landscape, everyone knows that video is not just a tool—it's the medium that drives engagement, conversions, and brand loyalty. Whether you're strategising for a global campaign or just looking to elevate your brand's content, we delve into the methodologies, tools, and best practices that can transform your marketing strategy. From the intricacies of storytelling and production techniques to decoding audience analytics and maximizing ROI, "In Focus" is designed for those who are eager to harness the full power of video. Stay ahead of the curve and keep your brand's content strategy in sharp focus. Subscribe now! Find more gold here: https://jonesroadproductions.com/

Episodes

EP20: Invisible Videos

June 15, 2025 • 17 mins
Hi, we’re Ben and Tash, and today we're diving into the world of Invisible Videos — the kind that get views but no real results. It’s time to stop making content that goes unnoticed.

Join us as we share proven strategies from video marketing experts on how to create videos with purpose — the kind that connect emotionally, deliver clear messaging, and actually move the needle for your business. Whether you're a small business owner o...
Mark as Played

EP19: First 4 Shots

June 12, 2025 • 17 mins
🎙️ Ever wonder why some videos grab attention instantly while others fall flat? In this episode of In Focus, we dive deep into the crucial 4-shot rule of video marketing.

Learn why these opening moments are make-or-break for viewer engagement, discover practical strategies for different platforms, and get real examples you can use right away.Perfect for: Content creators, marketers, and business owners looking to level up their vid...
Mark as Played

EP18: Value Based Content

May 28, 2025 • 18 mins
Discover the proven connection between educational content and business growth. Learn how successful businesses use value-driven content to establish authority and convert viewers into customers.

Industry experts Ben and Tash from Jones Road Productions share their insights on creating content that builds lasting customer relationships.

This comprehensive podcast covers:
  • Converting educational content into measurable sales
  • Content ...
Mark as Played

EP17: Why Youtube is #1

March 25, 2025 • 23 mins
We are back again with another episode! Dive into the real power of YouTube in 2025 with Ben and Tash from Jones Road Productions. We will break down why YouTube dominates the digital landscape, with shocking stats and insights about viewer behavior. Learn why this platform beats others for business growth, and why it's way more than just another social media channel. Perfect for business owners wondering if YouTube is worth their ...
Mark as Played

EP16: 2025 Back into 'em

January 21, 2025 • 24 mins
Thrive in 25 etc etc. A quick catch up as we smash 2025 out the park! A year of big changes, yet to be revealed. Tik Tok got the boot but the Don has quickly gone into bat for the tech titans. Generative AI is getting scary good AND Tash only listens to podcasts in the car and at the gym, what gives?!

www.jonesroadproductions.com
Mark as Played

EP15: Must Do's heading into Xmas

December 5, 2024 • 16 mins
Holy hecker, it's christmas time and the gift of In Focus keeps on giving. Catch these must do tips and tricks to elevate your business coming into 2025!
Mark as Played

EP14: Artificial Intelligence Part 2

November 24, 2024 • 25 mins
Today we are talking about our top 3 AI tools we use that to make our work life so much easier. It's not about replacing jobs or doing less work, but more about being efficient and finding ways we can make our content better.
Mark as Played

EP14: Artificial Intelligence Part 1

October 31, 2024 • 16 mins
Beware the robots are not coming, they're just going to guide you along your way. The buzz word of 2023 (apart from authentic & personal branding). We dive into the hot topic that is AI and how it can best suit your workflow. No jobs being replaced here, not yet anyway...
Mark as Played

EP13: Value added content

October 21, 2024 • 13 mins
You'll be amazed at the value you can provide for your clients and they will still come back to you. Don't be afraid to pull the curtain back and give away a bit of free advice, we tell you why!
Mark as Played

EP12: Repurposing video content

October 14, 2024 • 12 mins
How to keep making that content cannon pop off again and again and again. Don't just post that beautiful once! Chop screw and repurpose so you can really get your moneys worth.
Mark as Played

Ep11: Long Form vs Short Form

October 8, 2024 • 18 mins
The podcast nobody asked about while it was gone, we are back on the air ladies and gentlemen!! Giving the people the good oil on all things video marketing. Today we delve into the most talked about battle since Jacob vs Edward, long form vs short from. Tasha "Long Form Queenie" Masters takes her opportunity to give short form content some size 4 sweet chin music as we talk about the changes on the current social media platforms.
Mark as Played

Ep10: In Focus - Filming Yourself

July 2, 2024 • 14 mins
Now this isn't just for our content creators on OnlyFans. We breakdown the basics of filming yourself, what gear to use (it's not the most important thing), lighting, audio. The whole kit and caboodle. 
Mark as Played

EP9: In Focus - What does it take to make a video?!

June 25, 2024 • 29 mins
Despite our ability to make the process smooth stress free and easy, there is a lot of work that goes on behind the scenes (mainly Tash) that enables such a seamless shoot. We cover EVERYTHING on this pod. Walk through the entire process from start to finish. There's a few Do's & Dont's thrown in there as well to help your next project actually feel like fun!
Mark as Played

EP8: In Focus - Subtitles

June 4, 2024 • 12 mins
We are all guilty of this one thing... Watching videos on social media on mute. Now that means, if you are posting videos on social media YOU MUST DO THIS one thing. Add subtitles to all of your videos, lets dive deeper on the how what and why!
Mark as Played

EP7: In Focus - Client Testimonials

April 2, 2024 • 19 mins
Why talk about how great your business is when you can get other people to do the job for you! Today we delve deeeeep into the tried and true methodology of client testimonials. Tash takes the driving seat in this one so strap yourself in, she's a goodie! (she also just got her hair done as well so wanted to be on camera more) 👸

Find more gold here: https://jonesroadproductions.com/
Mark as Played

Ep6: In Focus - Who Are We

March 6, 2024 • 28 mins
Pulling back the curtain to reveal the founders Ben & Tash at Jones Road. One pretty predictable rise to fame and an unexpected rise from the ashes for one phoenix. 

Find more gold here: https://jonesroadproductions.com/
Mark as Played

EP5: In Focus - Where did Live Streaming go?

January 22, 2024 • 12 mins
Big old throwback to 2017 with this one. Remember when you would "Go Live"? Yeah nah, me neither. Whatever happened to live streaming, is it still a relevant medium thes days?

Find more gold here: https://jonesroadproductions.com/
Mark as Played

EP4: In Focus - How much does a video cost?

January 15, 2024 • 63 mins
This is the number on question we get asked when we begin a video project. How much does video production cost? Similar to, "How long is a piece of string?" we dive into all the different factors that contribute to the cost of video production and also touch on how much you should be spending when you are going through the process of making a video!



Find more gold here: https://jonesroadproductions.com/
Mark as Played

EP3: In Focus - Storytelling

December 29, 2023 • 19 mins
Storytelling. Since we were born we have been listening and telling stories, but what makes a story so captivating, and how can we harness the power of storytelling when creating video? Join Ben & Tash as they dive into the world of what makes a great story and how can you tell your own story that will resonate with your audience. Video production.


Find more gold here: https://jonesroadproductions.com/
Mark as Played

EP2: In Focus - What is Video Marketing

August 29, 2023 • 14 mins
We all know what marketing is and we all know what video is. In this episode we throw both ideas into the blender and drink the smoothie that is Video Marketing digesting the ingredients to better understand exactly what it is, how it works and why it is important. Video production.


Find more gold here: https://jonesroadproductions.com/
Mark as Played
Transcript

Popular Podcasts

    Stuff You Should Know

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    Crime Junkie

    Crime Junkie

    Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

    The Clay Travis and Buck Sexton Show

    The Clay Travis and Buck Sexton Show

    The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.

    The Joe Rogan Experience

    The Joe Rogan Experience

    The official podcast of comedian Joe Rogan.

    New Heights with Jason & Travis Kelce

    New Heights with Jason & Travis Kelce

    Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

Explore

iHeart

Live Radio

Podcasts

Artist Radio

Exclusives

News

Features

Events

Contests

Photos

Information

About

Advertise

Blog

Brand Guidelines

Contest Guidelines

Subscription Offers

Jobs

Get the App

Automotive

Home

Mobile

Wearables

© 2025 iHeartMedia, Inc.