All Episodes

April 16, 2024 33 mins
Do you know if you're actually making a profit?

Do you know if your pricing model is the best one for your agency and your services?

There's no need to wonder anymore.

On this episode, we have Marcel Petitpas who will be dropping some insane tips for figuring out how to create the best pricing model for your agency.

Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability without relying on financial data and accounting professionals, and take control of their business with simple numbers anyone can understand and measure. 

In this episode, you'll learn:
  • How to figure out if you should bill for time, value or something else
  • How to figure out if you should be considering retainers, project based fees or something else
  • How to figure out if you should be changing your pricing model and when as your agency and services mature
  • What the Pricing Quadrant is and how to use it

You can find Marcel at Parakeeto and on socials:

LinkedIn

Check out Marcel's Free Agency Profit Toolkit!

If you liked this episode, please leave us a review on Apple Podcasts!
Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.