S2 Ep.4 - Start Before You're Ready: The Mindset & Action That Drive Success with Carol Elizabeth of Sparkle Hustle Grow - Inside The Wedding Planner's Mind

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome to Inside the Wedding Planner's Mind with Irene Tyndale,
Chief Event Officer of Irene Tyndale Weddings and Events. All right,
missus Tyndale, Let's get to it.

Speaker 2 (00:12):
Welcome to another episode of Inside the Wedding Planner's Mind,
the podcast where we dive deep into the strategies, mindsets
and business secrets of wedding planners want to level up
in their life and business. I'm your host, Irene Tyndale,
and today we have a very special guest, Carol, the
owner of Sparkle Hustle Grow, an award winning subscription box

(00:33):
for female entrepreneurs. We love, love, love love them. Carol
is a woman who truly knows the power of mindset
and action, having sold thousands of dollars worth of products online.
She's passionate about helping women entrepreneurs find clarity, prioritize their
next steps, and most importantly, keep their sanity along the way.

(00:53):
From her journey with infertility to her decision to take
the leap into entrepreneurship, Carol understands the blend of life
and business, and she's here today to share how you
can start before you're ready and succeed even when the
odds seems stacked against you, Carol.

Speaker 3 (01:10):
Carol's approach is all.

Speaker 2 (01:11):
About mindset, taking action, and being okay with starting before
everything is perfect.

Speaker 3 (01:17):
That's a good that's a good point.

Speaker 2 (01:18):
She has been a key sponsor of Becoming, the Business
retreat for wedding planners, gifting our planners and our speakers
incredible incin and goodies, and has been in an unwavering
supporter of the wedding planner community. Get ready for an
inspiring conversation that'll leave you motivated to take the next
step in your journey. Let's get into it. Hey, Carol happy,

(01:41):
How are you sure?

Speaker 4 (01:43):
I'm great? How are you good?

Speaker 2 (01:45):
Good? Good? It's always it's always nice to put like
a phase and a voice behind the support, right because
that your team and you and your team have been
a proud sponsor of the Becoming Retreat for a couple
of years. So I love the fact that it's like,
you know what, when I started the podcast, I'm like, yes,
I definitely want to get Carol on and talk all
about who you are and how you get into the
business and all that good stuff, all.

Speaker 5 (02:07):
The good stuff. I love chatting business. I could do
that all day long.

Speaker 2 (02:11):
I know we would just have the greatest conversation, you know,
women of a particular age.

Speaker 3 (02:15):
I feel like the topic of.

Speaker 2 (02:16):
Conversation always stems around our health and family and business,
and it.

Speaker 3 (02:20):
Was just like a great conversation before we hit records.

Speaker 2 (02:23):
So I know it's even going to be more impactful
and more I don't know, knowledgeable for those that are
listening and for myself. So Carol, before we dive into
the business side of things and talk all about mindset
and all that good stuff. I always love hearing the
origin story from our guests. So how did you get started?
What inspired you to purchase Sparklehustle Grow, and what was

(02:46):
the leap you took? You know, your corporate background, and
what's the leap you took to become an entrepreneur.

Speaker 5 (02:52):
Yeah, I love I love chatting about that too, just
the transition from what you've known and kind of what
you've been.

Speaker 4 (03:02):
Told to do.

Speaker 5 (03:04):
And then saying I'm not going to do that because
that's not working for me and I'm going to kind
of carve out my own way. So I'm an ex
corporate girl. I did all things to get into college.
That was kind of like my my ultimate goal. It
was to get into college and to make a life
for myself.

Speaker 4 (03:23):
I'm a single mom, and it was times are very.

Speaker 5 (03:27):
Difficult, and so I just thought, I've got to earn
a corporate job and climb the ladder that way.

Speaker 4 (03:35):
I did not want to struggle.

Speaker 5 (03:38):
And that's what I did, you know you and back
in the day, that's kind of what.

Speaker 4 (03:44):
We were told.

Speaker 2 (03:47):
Lay the same age I grew up. If you grew
up in the eighties and the nineties, like I remember
women like I am a woman hearing raw and I
remember seeing women going, you know, attaining the C suite levels,
and you know, like there was like these movies from
back in the eighties and the early nineties, like women
were like corporate minded women. And I grew up in
New York, so like seeing these women dressed up going

(04:08):
to work and they were not just secretaries, like they
were like bosses. Yeah. Yeah. Also, like you're saying, like,
you know, I'm a you know, child of Latin parents.
I'm Latin and then a single mom, and so it's like,
you know, you want to live in the nice apartment,
you want to have this, you want not to depend
on everyone, go to school, get you a degree, go

(04:28):
to college, get a job.

Speaker 4 (04:30):
Totally, totally don't do the struggle train, right right. The
moms did, the parents.

Speaker 2 (04:35):
Did, and so that's what I did.

Speaker 5 (04:36):
I did.

Speaker 4 (04:37):
I did school.

Speaker 5 (04:38):
I ultimately landed a job and advertising, not because I
wanted to, but just because I saw that there was
like a ladder to climb.

Speaker 4 (04:47):
And my goal as a.

Speaker 5 (04:51):
Young person, you know, twelve, sixteen, eighteen and so on,
was I just want to reach six figures. I thought,
let's do that and then I can kind of like
breathe and I'll have quote made it.

Speaker 4 (05:06):
And I did it, you know, I did it.

Speaker 5 (05:09):
I stayed in the corporate world for like thirteen years,
and I met great, great people along the way, but
it just wasn't who I was. I always felt a
little trapped. I always felt a little.

Speaker 4 (05:23):
Like I had to be somebody I wasn't.

Speaker 5 (05:28):
And so many many people walk around like wearing a
mask every day, you know, whatever it is for them,
and I think, I mean I did too, and that
just kind of slowly ate away at my soul.

Speaker 4 (05:43):
And you know, life happens the way that it does.
So I got married, had my daughter, and.

Speaker 5 (05:52):
I thought I'm going to take a year off. I'm
going to do the mom thing full time. And of
course life throws you all the things. That's just that's
just how life goes, right, And so I lo and
behold trying to have a second baby. I just, for
the life of me couldn't. It was so difficult.

Speaker 4 (06:13):
And so.

Speaker 5 (06:15):
My son is here now, so I do have the
two kids, but in between the two there were five losses,
and so it just it takes your breath away, and
you know, it just makes you pause and think and
you're like, well, okay, what is the purpose of this,
Like what is my contribution to society?

Speaker 4 (06:34):
What do I really want? Life is so fleeting and
so short, and even his entry into the world was so.

Speaker 5 (06:44):
Terrifying, like he's a nikki baby born less than four pounds,
like that whole thing that now is a little bit
of like a It's fuzzy in many ways because so
many years ago, but it stays with you and it
changes you. I am not going back. I'm just not
going back. I'm going to figure it out.

Speaker 2 (07:03):
And I was so at that point you decided not
to go back after you did, yeah, yeah, I just thought,
you know, it's.

Speaker 5 (07:12):
It took me so long to have him, so much
work and heartache.

Speaker 4 (07:16):
And I just I just thought, what do I really
want to do?

Speaker 5 (07:20):
And I wanted to lean into what my heart was
calling me to do versus like what my head was
calling me to.

Speaker 4 (07:26):
Do, and keep I am I am.

Speaker 5 (07:30):
I look at my situation and I realized the privilege
that I had. I was in a healthy relationship. I
had a working husband. You know, this wasn't me trying
to do it on my own. So I do realize
the gravity of that. I come with my eyes open
as I say that.

Speaker 4 (07:52):
So I I'm taking.

Speaker 5 (07:55):
This time off and I'm with him, and I'm not
really quite sure what it is that I want to do.
I know I want to do something, but I'm not
really quite sure what. And the idea of doing intentional
jewelry just kind of won't leave me alone. So during
my journey with infertility, you know, he's an IVF baby,
got screened for all the things. I bought myself a

(08:19):
bracelet from Etsy and it was a Hope bracelet and
I took that damn thing with me everywhere. So it
was like my little token, my little beacon of Oh
my God, like can I do this? Is this next
thing going to take Is this next test going to
show me I am pregnant or I'm not. It took

(08:42):
a long time, right, five, So those five losses that
I had, it just it took so long. And even
on my darkest days, days that I was angry at
the world, days that I didn't want to be here,
and I had so many of those days. I just
wanted to crawl into a cave and just not come out.
But I had to because I had a little girl

(09:03):
depending on me. If it weren't for her, I don't
know where I would have gone. I don't know, but
several dark days and I think, I don't know. There
was just something about holding on to something tangible.

Speaker 4 (09:19):
Giving myself this gift, kind.

Speaker 5 (09:22):
Of reframing all the time, Okay, this didn't work, I'm
going to have I'm going to have time to be
horribly sad, but I'm going to come back because I'm
going to try again.

Speaker 4 (09:34):
So that's that's what I started.

Speaker 5 (09:37):
I started an intentional jewelry business for anyone going through
a hard time. All of the pieces were they had names,
they were matched with like corresponding gemstones that meant something,
so like Rose quartz means love, and so we would have.

Speaker 4 (09:56):
Jewelry.

Speaker 5 (09:57):
So my specialty was necklace uses and they were named
for different things, different intentions, like you can do hard things,
you are loved, I am loved, I'm a badass one
day at a time. You are becoming why I love
the name one of the retreats that you hosted. I
was like, yes, that is me, that that's all of us.

(10:19):
We are becoming every day, right every day.

Speaker 4 (10:23):
And so I started small, husband was.

Speaker 5 (10:26):
Still working his corporate job. I tested it out. I
went to a few markets. I went to a few.

Speaker 4 (10:34):
Like curated craft markets.

Speaker 5 (10:38):
I'm not talking farmers' markets, you know, curated craft markets,
art markets, things like that. And started slow and eventually
started selling wholesale. So our specialty was e commerce and wholesale.
I did not have a brick and mortar. And eventually
husband joined me. Yeah, so, which is amazing. So we

(11:01):
still work together to this day, and that's been a challenge.

Speaker 2 (11:05):
All that's a whole other podcast. So that's a whole
other episode. Love the Husbands because my husband helps out
here too, so it's kind of love the Husband. But
that's just I just love, you know. One of my
favorite morning news people is Robin Roberts, like good Morning America.
And remember once she got sick all those years ago,

(11:26):
her mom, as she rests in peace, was like, you
make your mess your message, and sometimes what you're going
through is not for you, it's for others, and it's
you know, it's hard to see that why you're in it,
but the fact that you're like, Okay, I'm holding on
to this day and holding on to hope, because that's
all you can do in those kind of situations, because
it's not you. It's you think it's you. You think
you're doing something wrong, but you don't. It's it's you know,

(11:47):
we would just talking about women's health, like sometimes there's
not a rhyme or reasons as to why you're not
able to conceive, right, there's not really a rhyme or reasons.
Sometimes there is, but the fact that she's like, I'm
going to hold on to this piece of jewelry that
I put myself on ed see, and now you're an
e commerce and now you carriated a whole line to
give other women hope and other people hope of going
through some hard times. I think everybody has a token

(12:10):
or something did they hold dear to them, to them,
you know, like an heirloom or something like that.

Speaker 3 (12:15):
Or I feel like.

Speaker 2 (12:16):
Either your pieces can become heirlooms, right Like if I
have something that was hopeful for me in a time
of hope and you keep you hold onto it and
you could pass that on to someone else, And I
love that. I love that. So how long ago was
that when you started the jewelry business that.

Speaker 5 (12:31):
I think, my gosh, because I've had Sparkle Hustle grow
for two and a half years and my son is
almost eight, so about seven years ago.

Speaker 2 (12:42):
Eight and twelve. Yeah, asopletely different two worlds.

Speaker 5 (12:46):
I got that middle school and elementary school boy girl.

Speaker 4 (12:50):
I mean they.

Speaker 2 (12:51):
Carried it so different. I was gonna say girls and
boys are so different. Then, So then what inspired you
to purchase a hustle? So Spargo, We're like, what was that? Like?

Speaker 5 (13:02):
Yeah, so, I you know, I'm doing my thing. I'm
doing Asha Bloom. So that was the name of my
jewelry business. I love that, Asha, and so I just
I love telling the story Asha is You know, me,
myself and my husband we both come from we're a
multicultural family. We're both mixed race, and so we wanted
a word that could be heard and understood in more
than one language. Is half Indian, and so Asha means

(13:25):
hope and Hindi and life in Swahili and we just
thought that's perfect.

Speaker 2 (13:32):
I love that.

Speaker 5 (13:33):
Yeah, yeah, so what we're what were we talking about?

Speaker 2 (13:38):
The story? No? But I just I love that because
it's it's your right. You want to be able to
say it. And it's like, I was like, Asha balloon,
what does that mean? Is I can't wait to ask
her what it means because it's always a meeting and
I and I love that in two languages that means
something that's so meaningful to you.

Speaker 3 (13:52):
And who knew when.

Speaker 2 (13:52):
You bought that piece of jewelry all those years ago
that was a whole piece of hope jewelry. You have
the name? You know that that And it's funny because
I have a girlfriend. It's Puerto Rican. Her mother names
are Swahili because my mother just loves the culture so much,
and that's that's her real name.

Speaker 3 (14:07):
She was like said, look that's her real name.

Speaker 2 (14:09):
So I halee. So I love that.

Speaker 4 (14:11):
I love that.

Speaker 2 (14:12):
So yeah, no, So so you were you know, you
were going along you know, doing ash a bloom and
then you decided to purchase because you know the hust
was Parko girl husband around for a while. Now, yes,
what made you purchase it?

Speaker 4 (14:24):
So yeah, totally.

Speaker 5 (14:25):
So I am doing my thing, I'm doing Asha Blooms
and I am I am just so burnt out. I
am getting burnt out. It is a two person show.

Speaker 4 (14:34):
I now.

Speaker 5 (14:35):
It wasn't until I actually started doing that business that
I fully understood why businesses had.

Speaker 4 (14:44):
A social media.

Speaker 5 (14:44):
Department, not just one person, but a whole department, and
a whole department for accounting and a whole That is
what makes them go right, having all of those bodies
in place, And I think it is it is very
A coach told me.

Speaker 4 (14:59):
This, and I've I agree one hundred percent. Corporate people.

Speaker 5 (15:06):
Who do well, and it's a different mind, it's a
different way of your brain that works in corporate. In
a corporation, when you go out on your own and
you become your own your own boss and your own employee,
and your own shipping person, and your own marketing and
your own sales and your own social media, you are
stretched in different ways that people who will never have

(15:28):
done this job will cannot possibly understand the amount of
And that's.

Speaker 4 (15:35):
Why mindset is my whole thing.

Speaker 5 (15:39):
The mindset jungle that you enter is so fast that
it takes the village, takes the village to raise children,
takes a village to have a sustainable business. I was
very burnt out on Asha Blooms. I was making the jewelry,
we were doing all the things, a lot of work.

(16:01):
I outsourced a little bit here and there, but I
was very overwhelmed, and I just thought, I want to
do something else.

Speaker 4 (16:10):
That's really what it.

Speaker 5 (16:11):
Came down to, and Sparkle Hustle Grow kind of just
fell not fell in our laps, but kind.

Speaker 4 (16:20):
Of in many ways.

Speaker 5 (16:23):
We were not actively searching for a subscription box, but
when it came across, when I saw.

Speaker 4 (16:28):
This listing, I just thought, oh my god, I am
already consuming all of the information that's in the box.

Speaker 5 (16:35):
I'm already I'm already doing everything that it stands for.
I want to be inspired, I want to be motivated.
I want to read the books. I want to get
the training and the education. I immediately fell in love.
We dug deeper, and.

Speaker 4 (16:52):
Here we are, you know, like two and a half
years later.

Speaker 5 (16:55):
So husband is still involved in this subscription box business.
He does a lot of the behind the scenes, probably
much like your husband right for your business. But he's
all about the website, some photographs, the taxes, the stuff
I don't want to be involved in.

Speaker 4 (17:13):
Oh my god, do it SiO?

Speaker 5 (17:15):
What?

Speaker 2 (17:16):
Yes, No, it's it's it's what a link is broken
on where I just don't. I just sent him the
like the I call it the tech ticket, like your babe, Yeah,
that's the worst ministry. Yes, that I don't. I'm like,
I'm married. People always apologeting for that being techy. I'm like,
oh no, no, I'm married a techy and birtha techie.
I'm good, like I My husband's at home.

Speaker 3 (17:37):
My son takes care of it because he's sixteen.

Speaker 2 (17:39):
So I'm like, I'm with you, of like, could you
take care of the stuff I just do not I'm
not good at or don't want to do.

Speaker 5 (17:46):
And you know what, you hit on such a great point,
and that that's a whole other podcast too. Don't do
stuff you don't like or that are not in your
zone of genius.

Speaker 4 (17:54):
Don't you have someone do it?

Speaker 5 (17:56):
Find an intern, outsource it. It's possible for so many
for so long, I tried to do everything for Asha Blooms.

Speaker 4 (18:07):
It just finally and.

Speaker 5 (18:08):
That once I finally let go is when we finally
started getting more traction, you.

Speaker 2 (18:15):
Know, Dasha Bloom Yeah wow, yeah yeah. And it's funny
because I remember one of my coaches. I've I have,
you know, like your stuff. I've had multiple different coaches
and for you know, different reasons. You know, I've had
a coach when it when I needed to rebuild my
team and you know, leadership and building a team coach
and this and that.

Speaker 3 (18:34):
But and it's kind of like when you.

Speaker 2 (18:36):
Let go because I think a lot of times business
owners hold on to a certain thing because of money,
right they think like I don't have enough money, or
if I outsource this or hire somebody to do this,
I'm not making any money. But when you know, when
someone pulls it up on a spreadsheet and was like
if you because I you know, for me, you do
one wedding, this is how much you can make. But

(18:59):
think you could be on the soccer field with your kids,
on a cruise or home for the weekend, or not
missing homecoming dances or whatever else, and you got three
planners out there working weddings that weekend compared to your
one that you could possibly work right, And it's like
you it's like you know your capacity, just say it
was making ten pieces of the jewelry a week versus

(19:20):
if there's two or three of you making it, you
might make a little less on that piece because you're
outsourcing something make it. You're making ten, you know, fifteen
in a week or twenty in a week, you know,
and it's not always you making it, And so that
kind of it's like that is a mindset shift that
you have to like that. But I also feel like
there's a generation of us. You know, I'm an exer,
you're an exert, Like there's a generation of us that

(19:41):
like I am a woman hearing I could do all
the things, like I could do all the things and
I don't need any help. But then again, you know,
your hair is white like Moses like mine is. Or
you know you're losing sleep and your kids suffering, your
marriage like all these things suffer, and then of a
sudden you start resenting your business like you really do

(20:02):
the thing that you love to do. And many of
us start the businesses that we start because we're passionate
about the jewelry. We're passionate about the cakes or the
hair or the makeup, whatever it is that we do,
we're passionate about that. But then the joy goes, the
joy gets stolen away from the day to day and
many of us, even if you did work in the
corporate world, and I didn't even think about it that Carol,
when you were saying that when you work in the

(20:24):
corporate environment, because I too came from a corporate environment
where we have departments that do all these things, and
then we think that we're supposed to do all the
things when you know you're in advertising, like that, you
weren't an HR person, and you weren't a bookkeeper, and
you weren't a you know, as a social media stue.
We didn't even have social media managers when we first started, exactly,

(20:44):
we had advertising agencies we worked with. Like that's what
it was like. It's a completely different And so I
love that you pointed out like that, like we we try.

Speaker 3 (20:54):
To be all the things. And for the longest time on.

Speaker 2 (20:56):
In these internet streets and these podcast streets and these
blogging streets, like the young people say, everybody was like
the hustle, hustle, hustle, hust hustle, hustle, ult and like
hustling was the thing, and now it's like this newer
generation is like they say no, they have boundaries beyond boundaries,
which is frustrating at times. Sure, but I'm also jealous
of them because I'm.

Speaker 3 (21:19):
Just like, I'm frustrated with you, but good for you.

Speaker 2 (21:21):
Did you say no? Like because I in my DNA,
I wish in my head I say no, but I can't.
The words don't come out like, Okay, I'll figure it out.
I'll figure it out later. But you know, with the kids,
and you know, having a sixteen and fourteen year old
and knowing that we only have a few more years
but before they go off to college or go off
to their next things, It's kind of like, do I
want to spend every waking moment running this business or

(21:44):
don't want to have a slow moment you know morning,
or have the possibility of purchasing another business like you did.
So I love that you recognize that in yourself. I do,
I really do. I love that.

Speaker 4 (21:54):
Yeah. It took a while, don't get me wrong. I mean,
and I'm still work in progress. I am still.

Speaker 2 (22:00):
Even two and a half years. It's don't even two.

Speaker 4 (22:01):
To a half years exactly exactly.

Speaker 2 (22:03):
Let me get back. So let me so now that
you say that, so you started the Asha Bloom and
then later, like you said, you're like a couple of years,
a few years into that, you acquire to Sparko House
to grow, so expanding your impact honestly on female entrepreneurs,
right because before you were helping probably a collective of
type of you know, all kinds of women with your jewelry.
But now you're doing that like on a personal level,

(22:26):
but now on a business level you're doing that. So
can you share the mindset shifts that help you to
navigate these transitions right from going to because I imagine
that when you purchased sparkohoust of World, did that did
that come with the team and that had more of
an infrastructure, how that kind of looked? And then if
you had you know, how did you overcome any fear
or doubt why stepping into this new opportunity that you had.

(22:49):
So it was kind of a two part question.

Speaker 4 (22:52):
Yeah, very good questions, Irene. You got me.

Speaker 5 (22:57):
I let's see, so what I really wanted and what
I still want at the end for the end consumer,
someone receives a box of goods, is for them to
take it and for them to give themselves the belief
that I can I can do this. That's like, that's

(23:19):
the one big takeaway. And I believed in it so
much then and I still do now that it is
possible for each and every wedding planner, entrepreneur, small business
owner out there to create whatever it is that they
want to create.

Speaker 4 (23:36):
There is room for all of us.

Speaker 5 (23:39):
I think some people get afraid of, Oh, there's competition,
and I don't want to communicate with them, or I'm
going to pretend like I'm bigger, like I'm going to
inflate who I am right, kind of that fear the
ego coming into play.

Speaker 4 (23:58):
But I don't think so.

Speaker 5 (24:00):
I think there's room for every single person because there
are the world is huge, and there are millions of
people in the United States who could benefit from wedding
planning services just in the local your area, right in
the state of Georgia, and then I ship all across

(24:21):
the US in Canada, a person who could use that uplift,
that motivation, that fun factor and also the education. So
what mind shift did I have to have for myself Honestly,
it was logistical so dealing with really small we are

(24:43):
a true small business. We work out of the home
and out of our garage, so having palettes of things
come to our house, oh my gosh, just the inventory alone.
And this is why in corporate America there's like an
inventory and operation manager warehouses.

Speaker 4 (25:04):
We didn't have that.

Speaker 2 (25:05):
We didn't know that.

Speaker 4 (25:06):
So it is literally pulling up our sleeves, blood, sweat,
and sometimes tears, you know, just figuring it out, figuring
out how.

Speaker 5 (25:15):
Are we gonna manage this. We're a monthly box, not
a quarterly box, I have to admit, for you know,
the first few months, I was like, what did we do?

Speaker 2 (25:26):
What did we just?

Speaker 3 (25:27):
That is right that right there. Let me just for
two things real quick.

Speaker 2 (25:32):
The first thing I love that you said was like,
sometimes people inflate themselves up, like inflate themselves, and then
sometimes we deflate ourselves. And I love that you.

Speaker 3 (25:41):
Say that because I feel like.

Speaker 2 (25:44):
I've seen both and it's kind of like I think
one is cheered on and one is not. Like when
someone inflates themselves, you don't know, like you might in
your head might.

Speaker 3 (25:54):
Be like, oh, say if they're inflating themselves.

Speaker 2 (25:55):
But listen, they made the kool aid and they're drinking
their own kool aid. I'm gonna man at you. But
then the ones that are like, Okay, I'm just gonna
deflate myself and kind of be meek or whatever. That's
also those two different mindsets are just and I'm going
to look into that. I love that you talked about
care because I'm like, wait, I've seen that where it's
like faked to you make it, that's it. That's what

(26:17):
it is, faked till you make it, or or I'm
just gonna sit here and be quiet and just scroll
through in an you know, Instagram, and I call it OCD.
You over comparison disorder, Like I'm just gonna over compare
myself to everybody out there, and it's kind of like ah,
instead of saying, Okay, I don't know what I'm doing,
but I have a passion for this, I have a
vision because I talk about that a lot. I had

(26:38):
this episode on here about vision, like casting your vision
and like for yourself personally and for your for your business,
and like where do you see yourself in three, four
or five, ten years? Because otherwise what are you doing right,
what are you doing? And so like what is a vision?
And it just get to working and figuring it and
figuring it out. And it's funny because I didn't think
when I said what was the mindset shift that you

(26:58):
had to make? I didn't think you were gonna say logistics.
I love logistics, So the fact that you say logistics
makes me think. And then you're having all that stuff
in the garage. You know, years ago, you know, I
wanted to be you know, planning and design. So I
one of my floor friends was retiring, so she sold
me all her stuff like when I tell you pennies
at the dollar and we got it all and had

(27:21):
it all set up, and it was just like I
quickly realized like, oh I didn't want to do this,
but it was after.

Speaker 3 (27:25):
Trying it or whatever.

Speaker 2 (27:26):
I can't even imagine, like and you're a monthly box
and having all those beautiful pink boxes and then all
the different items that go in there and the books
and all that stuff. I cannot even imagine. And I'm
pretty sure you know my husband, I remember his reaction
was like when the garage was not the garage anymore,
It's like cards could not be parked in the Yeah
are the basement, So I can't even I love that

(27:48):
you say logistics first, the forebos, but oh that's amazing.

Speaker 5 (27:53):
It was huge, And you know you had on a
good point there, because it's like when you're when you're
workspace is crazy cluttered, your mind is also crazy cluttered, right,
So I had to shift the way I was thinking about.

Speaker 4 (28:10):
These are amazing things.

Speaker 5 (28:12):
These are amazing tools with a dose of fun, with
a dose of self care that people need.

Speaker 4 (28:18):
To move them forward, even if it's just an.

Speaker 5 (28:22):
Inch, just you know, just that little bit, because it's
those small baby steps that create a big thing when
you look back a year later. Nothing happens overnight, nothing,
but you have to lay the foundation somewhere.

Speaker 4 (28:35):
And so I had to really dig.

Speaker 5 (28:37):
Deep and say this. I love the business. I'm passionate
about what it stands for, and we can figure this out.

Speaker 4 (28:46):
We can figure out the logistics.

Speaker 5 (28:48):
It's I'm not going to allow all of the stuff
to kind of clutter my head right anyway.

Speaker 2 (28:56):
Yeah, No, that's good that you say that, though, because
I think sometimes every level you go to and I
taught when I coach, when I coach planners, like if
they're going from you know, the startup phase to the
next phase, which I called startup growth and then and
then scaling. They're like, you know, when they're going to
the scaling phase or they're opening up a new territory

(29:17):
or whatever, they are frustrated like, oh my gosh, I'm
starting all over. I'm like, no, no, it's a little
bit different because now you have what you first start,
like when you first started acting loom like, that's that
you had no idea right when you go and start
this new adventure. It's new, it's a new industry, it's
a new you know, it's a subscription bog versus jewelry.
But you have the memory, the muscle memory of I

(29:38):
already started a business once. Right now, it's just let's
just think differently, like over here, I did this. What
did I do before? Did I don't want to do again?
Because that's the other thing. It's like, you move to
another business and the other business model. But what was
holding me back before? What did not like the first
time around when I did this? Now I'm not going
to do this the second time around. So that's a
good point though too. It's like, you know you have

(29:59):
to you could do all hard things, like it's gonna happen.

Speaker 3 (30:03):
Life is hard, Like you know, what do.

Speaker 2 (30:04):
They say life is happening while you're living it, Like
it's just happens. And so it's like just going into
be like, Okay, this is gonna be hard, but I'm
gonna go ahead and buckle down because if not even
all those stuff that you had in the garage is
pretty stuff, it's still a lot of stuff. It's like
it's a lot of stuff and it's just two people
putting it all together and setting it out whatever.

Speaker 3 (30:25):
It's a lot of stuff. And that's number one. Number
two is when.

Speaker 2 (30:28):
You were saying you like, I love how I could
see the passion and when you're talking about the boxes
and women getting these boxes in the mail, and it's
like a little it's a little encouragement. It's a little like,
you know, it's always cute because we're women and it
has to be cute, right, women like pretty things. And
then but I'm like, think about how often as an
entrepreneur or as an adult do we get gifts?

Speaker 3 (30:51):
Yeah, And I'm my love language.

Speaker 2 (30:54):
I love to give gifts like I love receiving gifts,
but I love giving gifts more than I love receiving gifts,
and so like that is so joyful for me, like
giving gifts, Like well, we're getting all these sponsorship boxes
being delivery. I'm like happy dancing because I'm just like, oh,
it could be a pencil of sticker and I'm like,
oh my gosh, like you got we got the books
from you all this year and then last year we

(31:14):
got calendars and other things. And it's funny because I
actually have my my to do pad because it's it
lasts for a while and I use it every day.

Speaker 3 (31:22):
But it's those little things. I love that you're like, Okay,
here's a little.

Speaker 2 (31:24):
Encouragement, here's a little business education, but here's something pretty
for your desk, or here's something whatever or again it's
I see the correlation of like Asha blooms and sparkle
hustle grow because it's like it's a little bit of both,
Like you're giving something like oh excited, And I love
it when I see everyone like posting every month when
they get their boxes on your Instagram, Like I love that.
So I love that you think that you're like, yeah,

(31:45):
I want to bring a little sparkle to your everyday
hustle and your every day.

Speaker 5 (31:50):
Growing there you go totally and it is really all
about the growth, growth growth growth, yeap.

Speaker 2 (31:57):
So how do you how do you how did you
overcome any fears that you have or self doubt? Like,
did did you feel any self doubt or fears when
you when you went into this new venture or you're
too busy?

Speaker 5 (32:11):
You know, so many fears, many doubts I was coming,
I was stepping into to someone else's business. That that
was maybe, so they meant it's a mix of things.
It's like I wanted to do. I wanted to make
them proud, right that that kind of is like in
your head, you obviously want to make the customers super

(32:34):
excited about what they're receiving.

Speaker 4 (32:37):
And then I kind of wanted to do what I
wanted to do like my own spend on it. And
I what I.

Speaker 5 (32:44):
Did when I first started was I really wanted to
bring the authors really to life. I wanted to get
you know, amazing entrepreneurial women who kind of passed like that.

Speaker 4 (32:59):
That's deep if you will. So we're talking women like.

Speaker 5 (33:04):
Amy Porterfield, Lisa Billu, she sold her business for a
billion dollars. Quest Nutrition, Candice Nelson, the founder of Sprinkles Cupcakes.
I had all of these incredible women, Joda Selner, I
love her book, She Builds, Rachel Luna, she was on
the Today Show.

Speaker 4 (33:23):
I had all of these women who wrote books.

Speaker 5 (33:26):
Come in and teach our group, so private, private workshops,
you know, do.

Speaker 4 (33:31):
A training just for our group.

Speaker 5 (33:33):
And that was kind of I wanted that special sauce
to be brought in so that we need to get
the training and then go out and do the thing
that they needed to do. I don't know how much
of it was done before. The previous owner definitely had
a training component. It looked just a little bit different
from mine. Was I afraid to reach cold call, like,

(33:57):
just reach out to these women and to say, hey,
you have no idea who I am, but I've got
this box, and would you be willing to do this
stuff for our group? Most of the women said yes,
not everyone. You know, some people are too busy.

Speaker 4 (34:11):
I get it. Some no responses and I get it too.

Speaker 5 (34:15):
So my big thing with that was, and it's still
a work in progress for me, because everything is you know,
you're an entrepreneur, you grow every single day.

Speaker 4 (34:24):
You cannot be so tied to the outcome.

Speaker 5 (34:27):
You do your best, you have the best intention, you know,
you want to serve, But you cannot say if I
don't get this, then.

Speaker 4 (34:35):
My world crumbles. Like you cannot.

Speaker 5 (34:38):
You have to go into this and say, I'm going
to put this out there my you know, with my heart,
I'm very passionate about whatever it is, and I hope
that it happens in the end, but if it doesn't,
I have got to move on. So that is that's
actually a bit of advice that I'd have for everyone.

Speaker 2 (34:58):
What it or not.

Speaker 4 (35:00):
You can you cannot.

Speaker 5 (35:01):
You cannot walk into something saying if I don't get
and I'm gonna make it up here, but if I
don't get five hundred likes on this social post, I
don't get this wedding. You know that I said want
If I don't get three clients, if I don't do
whatever the thing is, then x y Z. That See,

(35:25):
that can play a real that can really play into
your mind, because then you start going down this almost
unworthy track of oh it didn't happen, Oh I must
not be a good business owner.

Speaker 4 (35:37):
M oh. And then and then it's just this spiral.

Speaker 2 (35:42):
It is a bad spiral. It is you stay in
it too. I feel like, you know, I lit my
coaching clients and you know, other plan of friends or
other industry friends. I have a moment, like as for
a moment, like, have that moment. We're not going to
stay in it. It's not gonna be a season. It's
not going to be a week. Is that going to
be a day?

Speaker 3 (36:01):
No.

Speaker 2 (36:02):
At the moment, feel the fields, feel the disappointments. But
then you know what, why did a network or why
didn't that happen? And then figure it out, fix it
and move on to the next one. But you can't,
you know. I like that. She's like, you just can't
be married to it. Like if it happens, great, If
it doesn't happen, great, because you don't know why it
didn't happen. Listen, I've seen at times I'm like, oh,

(36:23):
I'm so glad I didn't get that client.

Speaker 3 (36:27):
They're glad, right, I'm glad.

Speaker 2 (36:29):
That sponsored didn't come through or whatever the thing is.
You know, like you know, in hindsight, you get to
see that and you're like, Okay, no, well I'm glad
I didn't happen.

Speaker 5 (36:38):
Yes, yes, no, definitely definitely reason for everything.

Speaker 2 (36:43):
So you often talk about the importance of starting before
you are ready, so for many entrepreneurs, especially wedding planners,
but really entrepreneurs, because I really feel like this episode
is gonna this episode is going to you know, it's
for wedding planners, it's for couples who are planning weddings,
but I also have regular business people who are listening in.
So but so many people find, you know, starting before

(37:07):
you are ready to be difficult, right, so it could
be a difficult, difficult thing to aggress. So can you
explain why it's so important to start before you've fully
prepared ready? And how can planners business owners apply this
mindset to growing their businesses.

Speaker 5 (37:27):
You know, if I had not started before I felt ready,
I could be doing nothing today.

Speaker 4 (37:34):
Absolutely.

Speaker 5 (37:36):
My sun is almost eight, so then that means eight years,
almost a decade would have gone by with me saying, oh,
I'm not totally ready.

Speaker 4 (37:44):
Oh the website's not perfect. Oh I don't believe I
have enough education. I feel like some people hold themselves
back with that. Not everyone.

Speaker 5 (37:52):
I mean, sometimes you do need a certification, but not
all the time. It depends on your industry, it depends
on who you're serving. If you let that quote readiness
stop you. My advice is to.

Speaker 4 (38:11):
Do exactly what you just said a few moments ago,
which is feel the feels.

Speaker 5 (38:16):
Say I don't feel ready, I feel afraid. I feel
afraid that if I put myself out there and I'm
not ready with you know, my business? Then what And
I want you to go through all of the things
that could happen.

Speaker 4 (38:29):
Then do the exercise.

Speaker 5 (38:31):
Then what Then I'll feel embarrassed, Then I'll feel humiliated,
Then I'll then I'll feel like a failure, and and
so and then my question is then and so and so?
Then what like you feel like a failure? And then
what do you? Did you still get up in the morning.

Speaker 2 (38:50):
Like are you still alive? Are you still alive?

Speaker 5 (38:53):
Did you still have breakfast? Did you still have your
cup of coffee? Did you still get to laugh with
your girlfriend? So so, do this exercise for ten minutes.
Name the reasons of why you don't feel ready, why
you think you need to do the things before you
actually market yourself and start inviting people into your business

(39:15):
and your world and talking about it. And I really
want you to ask yourself, what is it that you're
afraid of? I think fear holds so many people back.
It did for me, and it does for me too.
Of course, of course it's still there.

Speaker 4 (39:32):
But I think because I've been in business.

Speaker 5 (39:36):
For myself for a little bit of time, you know,
you feel the fear and then you're like, Okay, I'm
going to.

Speaker 4 (39:42):
Do it anyway. Yeah, I'm going to do it anyway.

Speaker 2 (39:45):
And so.

Speaker 5 (39:47):
You have to start before you feel ready, because if
you wait to feel ready, you're never going to start
and nothing is going to change.

Speaker 4 (39:55):
And I just said this to my girlfriend the other day.

Speaker 5 (39:57):
I just we were talking about something person, and I
was like, look, if nothing changes, nothing changes. So if
you want to see a business start, if you want
to see five figure months, if you want to see
whatever it is that you have on your dream board,

(40:17):
your vision, something else has to shift.

Speaker 4 (40:22):
So let's start with you.

Speaker 2 (40:24):
Yeah, because you could only I mean you could. I mean,
we have but so much control. But you only can
control what you're doing. And if you sit there, you know,
and I've had some people like you sit here scared,
You're gonna be here and do nothing. You're gonna be
sitting in the same spot scared with nothing in hand
a year from now. Yeah, in two years from now
and three years from now, and it's kind of like,

(40:45):
you know anytime, you know, I remember talking to girlfriends
who hadn't had children and kind of telling them about
my my pregnancy experience and all that kind of stuff,
and my mom goes, don't tell people that you're gonna
scare them. I'm like, mom, people have known about the
birthing process for hundreds and thousands of.

Speaker 3 (41:01):
Years and we still have children. Like it's like.

Speaker 2 (41:06):
More than one, more than one. Like I said, your
brain does something. Your body and your brain, there's like
a disconnection line. You do it again, like you and
then as you're going through, you're like, oh, that's what
that like you remember the situation. But if we if
we didn't wait to get if we wait all the
time to get started, a lot of things wouldn't happen.
And then some things are mistakes. Like I always hear

(41:28):
that we have post its. I love post its. Posters
needs to be a sponsor because everybody lasts at me.
Like I've planned the entire retreat in twenty twenty four's
retreat on post its. This year, I did a little
bit better, but twenty twenty four, because it's like as
I got an idea, I wrote in a post this
like it in my notebook, and so then we would
sit at staff meetings and I'm like, you're here. Here
it'd be like an order of whatever it is. But

(41:48):
postess was Postess was a mistake. It was supposed to
be a notepad, like it was a mistake. And then
it's like it's a thing like we can't I mean,
we have no pads in all different sizes from the
little bitty ones, big ones, right, So it's kind of
like I think there's such a feel of failure, and
I also think it's almost kind of a little bit
we think too highly of ourselves because like, is everybody

(42:09):
really paying attention to everybody's failures? I think we think
they are. You know, like I grew up in New
York City, and I remember my grandmother always saying.

Speaker 3 (42:17):
What are the neighbors going to think? What are the
people going to think? And I'm like, we live in
New York.

Speaker 2 (42:21):
People walk over I mean people walk over bodies like
not to I mean, I mean not just said I'm
a New York I can say that. But people mind
their business in New York, like really they do. So
who's watching. No, it's because you have an opinion that
you're saying that, right. So sometimes I think we hold
ourselves backs because we're not ready. We're not ready, we're
not ready. But it's like you have something that somebody

(42:44):
out there may need at that moment. So like you,
you know what you went through and so you started
ash a bloom, so you think about that you're helping
someone else at that time. But it's like also the
entrepreneurial women that doesn't have a networking group in her
area or whatever, she gets this box every month. She
knows there's a whole community behind it, she knows that

(43:04):
there's an education that goes behind it, and you don't
know she might that might be the only business education
she's getting that month is coming from your box. So
if you think about if you didn't make that move
to purchase it, of course someone else would have purchased it,
but it was meant for you to have because you know, again,
part of it is you want to give people hope,
you want to give people encouragement, you want to give
an education. And so holding ourselves back because we're scared

(43:26):
and we're not ready. I don't think we're ever ready
for business ownership. I don't. I mean, I really don't.
I mean there's not a degree at school for it.
I mean now they have entrepreneur. But again it's like
a class versus reality. It's two different things, mildly different things,
probably different things. It's like, you know now, I remember

(43:49):
when I was in college. Everyone jokes like I didn't
major in a hospitality because at the time it was like,
and we have an amazing I went to the University
of Central Florida and Orlando and we schooled roles in
school of hospitality. At the time was hotel management, restaurant management,
you know, back in the early two thousands and nineties.
Now it's like entrepreneur.

Speaker 5 (44:09):
You know.

Speaker 2 (44:09):
Now they have event planning and they have all these
different things. I'm like, where were you when I was
doing in school? And I remember college professor, my pr professor,
doctor Morgan was like, majority of us do not do
what we're going to do in life. Is that what
we majored in unless he goes. I want my doctor
to have gone to medical school, my lawyer to have
gone to law school.

Speaker 3 (44:27):
Like it's like, you know, if you're building an.

Speaker 2 (44:29):
Engine, I want you to have gone to an engineer,
you know, being an engineer, he says. But other than that,
many of us don't start off with what we're doing. Yeah,
you can kind of build on it. You build on it,
and you I don't think you're ever fully ready for entrepreneurship.
I mean, I feel like you are more equipped. I
think if you go into it with your eyes a
little open, and you go and seek out education and

(44:50):
you seek out you know, mentorship, or you seek out
coaching or something like that. But I don't think you're
fully ready because you could have all of that and
still not when to hit published on the website or
say I own this business now that I bought it
two years ago. You know. Ah that great? Yeah exactly.

Speaker 4 (45:06):
Yeah, I'm right there with you.

Speaker 2 (45:07):
Yeap.

Speaker 3 (45:07):
Oh my goodness.

Speaker 2 (45:08):
So we know that mindset plays a huge role in
success of any business. Right, So, in your opinion, what
are the top mindset shifts that a wedding planner or
an entrepreneur should be making in order to thrive in
both their personal life and professional life. Because Carol, I'm
a firm believer that as a woman business owner. You know,
when I was younger, I would always say I want

(45:28):
to be a man when I.

Speaker 3 (45:29):
Come back, there's reincarnation. I want to be a dude.

Speaker 2 (45:32):
Because they just they could have it out in the boardroom,
hit the gavel, you know, a meeting, a journey and
they go, I have pizza and beer and it's fine.
There's no like, they're non emotional about it, right, So
I used to think and then I'm like, but as
a female business owner, I feel like business is very personal.
Like I feel like our businesses, when you're small business owner,
it's really personal. Like a lot of us start this

(45:54):
business because I'll pay you, like, well, you know what,
I want to be home with my children, like it
took me this many years to have this little boy,
and I have this daughter, and I want to just
be as present as I can for them. And so
it's it's personal, right, So do you know, can you
explain that, can you explain the importance of you know,
or how should we thrive both personally professionally, you know,

(46:17):
with with our mindset shifts. Yeah.

Speaker 5 (46:20):
So the first one is what I had said before,
which is, don't be married to the outcome, don't be tied,
go in, do your best.

Speaker 4 (46:30):
You can only control what you can control. That's that's it.
You know. Mel Robbins has this book out. It's called
Let Them.

Speaker 3 (46:38):
Have you read it?

Speaker 4 (46:39):
I have read it, I have listened to it.

Speaker 2 (46:41):
I love that do this on my list.

Speaker 5 (46:43):
It is really good and I think I love I
love it because it's not it's two parts. It's let them,
let them not invite you, let them collaborate with you,
let them not choose you as uh, you know, your
coach or whatever. And then let me so let them
do what they're going to do because you cannot have

(47:03):
control over other people.

Speaker 4 (47:04):
And then let me do what I'm going to do.

Speaker 5 (47:07):
Me go after another client, let me go to a
networking meeting and introduce myself to people.

Speaker 4 (47:13):
Let me do the social post.

Speaker 2 (47:14):
Let me.

Speaker 4 (47:15):
It's taking ownership back of what you can do.

Speaker 3 (47:19):
Oh, I didn't realize that.

Speaker 2 (47:20):
It's all my lists, my list for this year to read.
But I didn't realize it was two parts of it,
because of course, the part that they talk about all
the time is let them, let them, let them. And
I love Mills's she's such an open book, especially for
this general, for that generation she's from. She's just like, listen,
this is it is what it is. But like let them,
and it's kind of like you're releasing them, which I
think also releases you, like just let them, let them be.

Speaker 3 (47:42):
Them because you can't control them.

Speaker 5 (47:45):
It's not and we shouldn't have to, like we suggest,
it's all about me, right, all about you, So let them,
let them do them, and let me do me.

Speaker 4 (47:58):
Let them do.

Speaker 5 (48:00):
It releases you, like you just said, and then let
me do the thing that's going to that's going to
make me more money, that's going to create visibility, that's
going to help my brand, it's taking ownership back.

Speaker 4 (48:12):
So that's kind of the first. The second thing is, yes,
make a plan, make a loose plan, make an outline.

Speaker 5 (48:18):
But you know what, you could think all day long
about this plan. You could you could write a beautiful
book about this plan, and we will never know if
it's going to work unless.

Speaker 4 (48:30):
You take action.

Speaker 5 (48:32):
So taking action is the only thing that's going to
move you forward in your business. And even if you
take action and the thing didn't work out because you
were so married to it before the thing didn't work
out that as you had in your head, that is okay.
Because every quote failure, it's not really a failure, but

(48:52):
everything that you deem that is a failure is just
a data point. So you take it, you learn, and
you move forward. And that is what entrepreneurship is. It
is just stacking one thing on another, little by little, right,
So you've got your head stacked with all of these things,
and then you're going to actually do the thing execute.

(49:15):
Action creates confidence, action creates clarity. You need those You
need those things to move forward in your business and
to start making some good money right right.

Speaker 2 (49:28):
Your own business.

Speaker 5 (49:32):
And then you know, my last thing would be so
I know we've got hustle in the name, Sparkle will grow.
I love that the new generation gen Z, right is
it gen Z?

Speaker 3 (49:43):
That is the millennials? I guess millennials and gen Z, Yes.

Speaker 5 (49:47):
Yeah, I feel like for me it's more a little
bit more of the gen Z. I guess the millennials
in my world are a little bit like the older millennials.
But I love their stance of a little bit of
like anti hu I am gonna you know.

Speaker 4 (50:03):
JOHNA. Sellner talks about this in her book She Builds.

Speaker 5 (50:07):
She talks about being a simmer, being a slow simmer.
So it's like, I am not going to run myself
ragged because I've already done that where I have burnout,
which is a whole thing actually recognized by the World
Health Organization.

Speaker 4 (50:24):
It's like a whole thing. I had no idea.

Speaker 5 (50:28):
I am not going to be discouraged by my business.
I'm not going to be come down. I'm not going
to be where I'm just being this busy person because
I feel I need to be, because I have an
outsourced because I haven't delegated. I'm going to take a
moment and I'm going to stop.

Speaker 4 (50:47):
I'm going to pause.

Speaker 5 (50:48):
So I call it just the power of the pause.
Take time for yourself.

Speaker 4 (50:53):
You have to.

Speaker 5 (50:55):
If you do not take that time to recuperate, nothing
else is going to work. It's like putting the oxygen
mask on first, you know, when they're in the in
the airplane, and then you put one on your baby.

Speaker 4 (51:09):
It sounds cruel, but it's true.

Speaker 5 (51:12):
If you don't save yourself first, then the both of
you are not going to survive.

Speaker 2 (51:16):
Right.

Speaker 5 (51:18):
That's why there's a self care item in every Sparkle,
Hustle grow box. It's I kind of force people to
take that time. Last month, there was a set of
teas by a woman owned brand. This month, there's a
set of like face wipes, so you can just take
the time relax. It smells delicious, you know, like just

(51:40):
that five minutes of sen.

Speaker 4 (51:42):
You need it. Yeah, if you don't, things are going
to collapse.

Speaker 2 (51:48):
Mhmm. Yeah, that's that's true because it's like, you know,
if you're not it starts at the top, like if
you're not well, like it does happened before, where like
things are going well with the business, the house is
not if the house is you know, like it's kind
of it all plays hands in hand because it's if
you don't take that time, then how you're you're poor

(52:10):
from an overflowed cup, not from an empty cup, Like
you can't give anybody what you don't have. And if
you're in a service based business, like most planners are,
like what you do even though you're I feel like
your service and a product, right, you're tangible and intangible.
But for us that are pouring into our clients, especially
as planners constantly listening to their their needs and the
wants and their desires and their problems and et cetera,

(52:31):
et cetera, Like if you don't take five minutes or
start recognizing like I was telling you earlier, like have
one of our lead planners. It's I'm a news junkie,
but for the past few months, I stopped watching the
news because it started overwhelming my spirit, Like it started
overwhelming me.

Speaker 3 (52:46):
I'm like, okay, well, kudos to.

Speaker 2 (52:48):
You for recognizing that and like shutting it down, like
unsubscribing things and not turning on the news because you're
noticing that. But no, if you know certain things or
I say certain things, certain clients, certain are causing you
to have that anxiety or whatever that is or second
guess yourself, did those are the people that you don't
need to work with and be around that kind of thing.

(53:09):
But you said I love that. You say that. You're like, oh,
there's a little self care in there, and it's almost
like giving us permission to take care of ourselves in
the great girls, it's okay, take five minutes too.

Speaker 5 (53:24):
Do it, do it too, and go have some fun.
Oh my god, we get so caught up on our business.

Speaker 4 (53:29):
Get it's it sounds so like to us. It is everything.

Speaker 5 (53:32):
It's our freedom, it's our it's our money, it's our
I get it.

Speaker 4 (53:36):
I totally get it because I eat and live and
breathe it all the time. But if you.

Speaker 5 (53:41):
Don't have that moment of fun, you got to you
just you have to. You have to, like even if
you have to market in your calendar.

Speaker 3 (53:50):
It's like you.

Speaker 4 (53:52):
Know, you have you must. It can't be serious all
the time.

Speaker 2 (53:57):
No, it's you're right, because it's kind of you said.
The other day, I was listen to the radio driving
home and they were saying something about hobbies and like,
how many like we laugh at adults who have hobbies
that are like seem silly to us. But then you know,
so that the disc jockey was like, so yeah, what
you know, they were asking each other like what do
you do for as a hobby, and they were like what,
I was like.

Speaker 3 (54:15):
Hobby, I have kids that I'm married.

Speaker 2 (54:17):
Like it's just it's just like.

Speaker 3 (54:19):
That's no hobby.

Speaker 2 (54:20):
Like if I'm not on the radio, I'm doing a
you know, an appearance, or I'm driving somebody to soccer
and dance like you know that kind of thing. And
so you know, you start thinking, you're like, okay, what
is like what what brings you joy? You know? And
and like my best friend, you know, swam she's she's
a great swimmer. She played all kinds of sports and
now she owns a swim school and her kids are

(54:42):
playing sports and her kids swim, and I and.

Speaker 3 (54:44):
Like it popped into my mind.

Speaker 2 (54:45):
Care I was like, you know, I want to ask her,
when was the last time you swam?

Speaker 3 (54:49):
Just to swim?

Speaker 2 (54:50):
Like you know what I'm saying, Like sounds so simple, right,
because I was watching a movie recently that the mother
told the daughter, you know, adult daughter, why don't you
go back to what you love, like.

Speaker 3 (55:02):
Something that you love to do.

Speaker 2 (55:03):
And then the next thing was her swimming in a lake,
and I was just like, wow, when was the last
time you did something? Just because you know what I'm saying,
just because and pause and like I joke and say
I love what I do, but I don't care cancer, right,
So I had to learn that and pause and saying,
you know what, I need to take that week off,

(55:24):
or I need to go to Florida for a couple
of weeks and be with mom and our parents and
mom and dad and my mom and like just be
with our people, or just like I woke up this
morning and I don't feel like working, or I don't
feel like working in the morning, Like I'm just not
because how productive are you if your mindset is all
Because the other thing is you need a mindset. I
feel like you need a mindset to as you're hustling,

(55:45):
you need the mindset, and as you're growing, you need
a mindset. But I also think mindset also sometimes we
can be going, going, going, going, going, with like not
breathing and not pausing to either a assess the good
that has happened, and when you earlier about something about
like celebrating, celebrating yourself right, but also looking at and

(56:07):
be like, Okay, what have I accomplished? And and get
excited about the little things that you're accomplished.

Speaker 3 (56:14):
And then even the failures.

Speaker 2 (56:16):
I always tell people there's an ROI, even on when
something doesn't work and they're like, what do you mean.
I'm like, everybody ties ROI or turn on investment to dollars.
And the older I get, Carol, the more I realize
that ROI is life, the lesson in that, the lesson
in the failure like why did that that work? Or

(56:36):
I'm not going to do that mistake over? And sometimes
I get ROI from someone else trying and someone else
sharing their stories with me or their ups and downs
with me and like, Okay, well I'm not going to
do that again. And yeah, sometimes it costs you money
to learn those lessons. But you know, right, there's been
times that I've invested in coaching programs and certain things
I'm like, well that wasn't you know, the like that

(56:59):
didn't work? But then you pause and like because the
mature thing in the minds, the good mindset is like
you know, what what about that did you not like?
And why didn't you receive it? And you know, could
you have done a better job researching? Could you have
done this? Could you have done that? Or I took
all those you know, plus and minuses of all the

(57:19):
years and be like, when I'm a coach and when
I have this, I want to do things a little
bit differently and learning from everyone. Like I'm pretty sure
you learn from every box that gets shipped out, from
every quarter that gets done, you know, from the feedback
that you get.

Speaker 3 (57:32):
You know.

Speaker 2 (57:33):
So I do love the fact that you say like that.
I think we just we have to not be afraid
of failing. Yeah we're now failing and being okay with
what do they say failing forward? Because it's like, you know,
it's only a failure if you just that didn't work
and you don't go anywhere and you don't do anything.
But if you're like, okay, have have the moment, feel

(57:54):
the feels, but like you said, right, go through it.
And I love that exercise and I'm going to make
sure that you all hear that again.

Speaker 3 (58:02):
The exercise she talked about earlier, like write a hold that,
like what if this happened? What if? What if we're that?

Speaker 2 (58:06):
What is it that? Show? This is us? The character Randall,
his wife used to do that with him. Beth would
be like, so let's go worst case scenario. Come on,
let's go, and they would go through the worst case
scenario and like and she would speak life and to
him opposite of all that, you know, like it's true.
I think we we talk ourselves out of some things sometimes,
like it's a whole. I don't know if you've ever

(58:28):
read marshawn Evan Daniels. She believed Bigger is her book.
I was such a great book. And she talks about
the little me and the little me in their head
and she's like, tell the little me, tell her to
go sit in a corner and be quiet, because she's
like nobody needs to hear. And I think sometimes as
as an entrepreneur, part of our mindset ship is having
like positive conversations with ourselves and telling the negative the negative,

(58:52):
because the negative tone comes up all the time.

Speaker 3 (58:54):
Negative.

Speaker 2 (58:55):
Be quiet, go sit down somewhere, and like hyping yourself
up whichever way you can't reading a good book, getting
this stuff out of the sparkleho girl, but like whatever
it is, you need a good song, you know, dance
it out, whatever, go take a walk, do something, because
if not, we'll be in the same I mean, we'll
be just sparkling.

Speaker 3 (59:13):
Not hustling, a growing.

Speaker 2 (59:15):
Growing.

Speaker 4 (59:16):
Yes.

Speaker 3 (59:17):
Yes, So you have been such a big support of ours.

Speaker 2 (59:23):
To this community and everyone loves this stuff. Everyone loves it.
And then the book this year was a Believe It
by Jamie Was. It was well received by everybody, and
it was so funny because we had people in the
room who had read it or ready, so they were
giving it to others because we gifted it to our
We gifted it to the planners in the room mostly,
and you know, the attendees.

Speaker 3 (59:43):
And it was funny because.

Speaker 2 (59:44):
Some of the speakers were like, oh, I read it,
and some of the planners had had read it, so
they were passing it on to other people. So it
was a beautiful thing to see. I'm kind of waiting
to see the vital video to see how that comes out.
But thank you so much for like just being supportive
and stuff like that. So, based on your work with
the you know just what you know about the Wooden
planning community, but also what you know about entrepreneurship, what

(01:00:05):
do you think holds most of us back from taking
those big steps, right from stepping into our full potential
for taking action into the next big thing. And how
can we break through some of those things that hold
us back?

Speaker 4 (01:00:20):
Carol, Yeah, that's such a good question.

Speaker 5 (01:00:22):
I think I think we just have such a fear,
a fear of being seen, a fear of doing the
hard thing, whatever it may be for us. So for
some people it's like sales. For some people it's marketing.

Speaker 4 (01:00:37):
So I think so many people, you know what they
do they and I've done this too myself. It's like
you're like, Okay, I'm going to start a business or
I'm going to do this thing, and you put your
head down and you work in the business. So you're like,
for my jewelry it was like, Oh, I'm going to
make a new piece.

Speaker 5 (01:00:56):
Oh I'm going to get a new jumpstone, I'm going
to have a be a different length. You are just
constantly making instead of showing and sharing the beautiful thing
that you've created. And I did that because I was afraid.
I was afraid of showing up. I was afraid of
it not being received. You know, all the things that
we that we have, and I think, particularly for planners,

(01:01:22):
it's a tough job. It's a tough job to because
you were in charge of the whole thing. It's it's
a product, it's a big production. There's a lot of
weight on your shoulders. And I think if you can
just go in with this mindset of how can I help,
how can I serve my clients, the bride and the groom,
or maybe it's you know, I don't know if you

(01:01:45):
if you guys do corporate clients, how can I serve
that end person to the best of my ability?

Speaker 4 (01:01:51):
Because you have that big desire and.

Speaker 5 (01:01:54):
At some point, that big wanting to serve is going
to override your fee of making the reach out, of
making the cold call of saying to the community, hey,
I you know I've been a little bit lacking in
the number of weddings that have planned and I could
use a boost, like I need help, you know. So

(01:02:15):
it's like you, But I think sometimes people have got
to go through the fear and almost hit like a
rock bottom, if you will, before they say, well, that's
just not going to work because I made no money
last year and I want to start making money, so
I'm going to have to do something differently to start
making the money come in. So I think that's a

(01:02:35):
big thing. And I also I also think this. This
was a question a coach asked me and it really
got me thinking. She asked us at the beginning of
the year, what needs to change in the next six
months so I.

Speaker 4 (01:02:49):
Can reach my goal? What needs to change?

Speaker 5 (01:02:53):
So does something need to change about me? Does something
need to change about like my marketing? What needs to
change about my execution? But what is the one thing
that needs to change to pivot slightly so.

Speaker 4 (01:03:04):
I can reach my end goal?

Speaker 5 (01:03:06):
And you might not write like that, that's the life.
That's just how entrepreneurship goes. You might not reach the
end goal, but you'll never know unless you actually make
that little pivot.

Speaker 4 (01:03:18):
And you know, Tony Robbins talks about this all the time.
That too.

Speaker 5 (01:03:22):
He calls it the two millimeters shift. So you're there,
you're on the green, and the ball is still not
going in. It's still not making it in the hole.
So you change your body, you change the way you
position yourself, two millimeters so slight, and then it goes in.
And I think that is so much too, what business

(01:03:43):
is all about. It's like, you're there, You've got the passion,
you've got the vision, you've got the plan.

Speaker 4 (01:03:49):
The overall outline. It's those little tweaks because who you serve.
You're not for everyone. Not everyone is supposed to like you.

Speaker 5 (01:03:57):
Not everyone should like you, right, And I actually think
that's a mindset thing too. Not everyone is supposed to
be your customer. You are not supposed to serve everyone.
So if you go out, okay, I'm going to show
up as authentic.

Speaker 4 (01:04:11):
Leave me as I am, and I'm going.

Speaker 5 (01:04:14):
To attract the people that will that I can best serve.

Speaker 4 (01:04:20):
I think that will go so far.

Speaker 2 (01:04:23):
I think that that right there is worth a press
of admission. Like they said, because you're not for everyone,
and if you don't, you know, I say, closed mouths,
don't get fit. So if you're not out here like
showing up, showing your you know who you are, showing
your personality, showing your past weddings, talking about like the
successes that you have, because no one goes in there

(01:04:44):
and we're like, oh, I had five inquiries this week
and didn't begin any No one ever says that right right,
talks about right, well, we have inquired, but being vulnerable
and like saying listen, you know, having those networking conversations,
be like hey, how can we collaborate? How can we
do But the reality is you have to show up,
like you just have to show up, like you can't

(01:05:05):
be like like you say, we do sometimes get really inundated.
And working in the business. I always teach that working
in versus working on the business. And so to me,
the working in the business is the thing that we
love to do, right like service and the clients and
working on the business is the CEO stuff. And sometimes
people hide behind the working on the business and like

(01:05:26):
they're just in the office doing everything they need to
do and don't get out. And I'm like, but if
you don't get out, no one knows you're still in business.

Speaker 3 (01:05:32):
And like you, I think sometimes to everyone.

Speaker 2 (01:05:35):
We assume that everybody knows what we do and who
we service and how we service them. And I know,
I was just in a networking at luncheon the other day.
It was a private networking lunch and I got invited
over to have lunch with one of the caterers and
one of the catering managers. I've known him for, I
mean in years, and we got to talking and I
was like, yeah, we still do day of month of

(01:05:56):
coordination and he was like, you do. I was like, yeah,
my team, what evers is that?

Speaker 3 (01:06:00):
Yeah, we still do this. He's like, really, so many
of your colleagues don't. I'm like, well, we do.

Speaker 2 (01:06:05):
And it's kind of like that when you were saying that,
that kind of hit my head, Like if you don't
speak up for yourself and what you're up to and
what you're working on and what you're seeking, it's not
gonna happen. So but like the fear of like I
think we hold ourselves back because a lot of people
are gonna hear what you're saying, a lot of people
are gonna see your advertising, a lot of people are

(01:06:26):
going to hear your name possibly, but there's a like
like Carol said, they're not all for you, like they're
not every you know, I had to coach someby one time.
If you have five inquiries and five discovery calls and
all five of them say yes right away, you too cheap,
like you know, like your prizes are too cheap. It's
not gonna be for everybody. Like somebody might get one
box and like, Okay, this was cute and not ever

(01:06:48):
order a whole subscription, and some people are gonna be
die hard and they're gonna subscribe to you, and then
they're gonna subscribe and then tell everybody about it and
they're gonna be forever clients.

Speaker 3 (01:06:57):
I mean, that's just kind of what it is.

Speaker 2 (01:06:59):
I just love that. Yeah, I love it so thank
you so much. Oh my gosh, this has been good.
We could talk forever, and like, I think I'm going
to have her on back again because there's a bunch
of other topics we could talk about, especially like her
book recommendations. So make sure you're following her because they
give some great book recommendations. And now I'm really even
more curious to read Mail's book because I was like, wait,

(01:07:20):
I always heard about that let them and not like
now let me to deal with I have to deal
with And I actually just had this conversation with my
husband's like, you could only control what you can control,
and which is ninety nine percent of the time is yourself,
like no one else but yourself. So tell me anything
new going on over as Barcohalls, like grow, what are
you all up to? What's what's twenty twenty five looking

(01:07:41):
like for you all? Yes, we have.

Speaker 5 (01:07:44):
Amazing authors and books coming into the boxes. I am
so pumped for Q two, for Q three amazing. I'm
just going to share it here. So we've got Selena
Seu's book in the box, Jennifer Kem.

Speaker 4 (01:07:59):
She's an amazing entrepreneur, she is a brand.

Speaker 5 (01:08:02):
Strategist eight figures, like just absolutely amazing, and so I
am so pumped to have these amazing women and their voices,
you know, being heard and so that we can move
our businesses forward and be seen as real leaders in
the industry. So it's something you don't want to miss
out on. And just for folks who don't know what
comes in the box, there's always a book. A book

(01:08:24):
is kind of the foundation of the box. Every box
is themed out, so a different theme every month. And
then there's fun, you know, stationary office supplies, tech gadgets,
things that you would actually use that you probably wouldn't
buy for yourself. Always a self care item. So you
can take that time to I force you to take

(01:08:45):
that time to step back and just pause and do nothing.
It is okay to do nothing. We live in a
busy body world. Just sit and enjoy the present moment,
enjoy the silence. We are more than a box of
stuff though, so the stuff is great, it uplifts you.
We are fun, you know, we inspire you to be

(01:09:07):
an action taker and to be a reader and to
be a learner and a seeker and those are amazing things.

Speaker 4 (01:09:13):
You also get a free call every month. It's a
group call, and so.

Speaker 5 (01:09:18):
The whole idea is people can come if you're a
subscriber that month, a member, and voice your concern about
your business, you know, ask your question, be in community
with other people and say I'm really struggling with this
anyone else And so it is a group coaching format.
People walk away with, you know, a little bit of
a plan to do, and it's great because you walk

(01:09:42):
away with something your next step. So that's all about
the box love the box, it's great. We have also
started something called Sparkle Hustle Growth Club, totally separate from
the Box. This is more of a group coaching format
and it's for people who maybe don't want the stuff,

(01:10:02):
but really want the support to move their businesses forward.

Speaker 4 (01:10:07):
Every call is.

Speaker 5 (01:10:08):
A chance for you to again voice your challenge, your obstacle,
your win, and so we have it's usually a small
group format. Introverts, I see you. I'm a I'm a
social introvert. So it's it's a chance for you to
show up and to say, hey, I want to this

(01:10:29):
is my end goal. You know, I want to hit
five figures a month. I want to I want to
have this business be a six figure business and have
it be sustainable and also go to my child soccer
and go to the theater and go out to dinner
with the girlfriend, you know. Like it's that's what we do.
It's not just about the business, it's about growing in
all aspects. So that's called Shgrowthclub dot com. It's it's

(01:10:55):
a quarterly membership. It's not a subscription. So come in,
do your thing for the quarter, see your growth, and
you can cycle out. That's totally fine. But if you
want to stay for more growth here, more than welcome to.

Speaker 2 (01:11:09):
I love that. I did see that. I was hoping
that you would talk about that like I did see that,
because I think sometimes though too, as they were.

Speaker 3 (01:11:15):
When it comes to entrepreneurship.

Speaker 2 (01:11:18):
One of the mindsets that I see people have all
the time is like you're in it alone, and you're
like kind of lonely on an island by yourself, and
you're like, you might be the first entrepreneur you know
in your family, like many of us first wants to
go to college, and it's like, but when we went
to college, there were a bunch of other people who
were the first ones to go to college, or you
met other friends and you made friends.

Speaker 3 (01:11:36):
There and that kind of thing.

Speaker 2 (01:11:38):
Then I think it's like the same mindset should be
when you become an entrepreneur. Go seek other entrepreneurs, Go
seek people in your community, like you know, other planners
or other advertising you know, agents, or whatever whatever your
field is, and kind of like gravitate each other and
help each other out. And I think so many times
it's nice. I think online communities is great, and not
only because I have one, but I also I'm a

(01:12:00):
part of a couple, you know, my coach has them
and part of some other ones.

Speaker 3 (01:12:04):
I think it's great. I've made so.

Speaker 2 (01:12:05):
Many wonderful entrepreneurs from across the you know, globe really
that I met online and other groups like this, and
you know, so I love that because it's like, oh yeah, yeah,
you know, and you form friendships online and you get
become accountability partners and then you start chatting on you know,
through text message in zoom and all that, you know,

(01:12:26):
that kind of stuff. So I love that you're growing
that community and you're there for people, because not everybody
wants a box, but people. I'm pretty sure that people
like the monthly conversations and then you know, and also
seeing how other industries might handle a certain problem. It's
also really good too, really well. Thank you so much,
and again, thank you so much for always looking out
for us at becoming the business retreat for wedding planners,

(01:12:48):
and we're excited to continue our partnership with you. So again,
thank you so much for sharing your incredible journey and
your wisdom with us today. I know this episode is
going to leave and lasting and on our listeners, especially
when it comes to the power of mindset, taking action
and starting before you are ready.

Speaker 3 (01:13:06):
So for all the planners tuning in.

Speaker 2 (01:13:08):
I hope today's conversation has inspired you to step into
your full potential and take the next step into your business,
no matter how imperfect it might be. And Carol, where
can our followers and our listeners find you and get
more information about Sparkle Hustle Grow And how can they
connect with you if they're ready to dive into the
world to your world of supporting entrepreneurs.

Speaker 5 (01:13:31):
Yes, so just hop on over to our website Sparkle
hustlegrow dot com. That's for the box and the call,
and then if they want just to go right into
the coaching piece, that's Ushgrowthclub dot com. And then on
social work, we mostly hang out on Instagram and the
handle is at Sparkle Hustle Grow. Ah.

Speaker 3 (01:13:54):
Thank you.

Speaker 2 (01:13:54):
I'll make sure you put those in the show notes. Well,
thank you so much for taking time today and listening
to us. Whether you're listening to us why you're commuting,
or you're sitting on your uh you know, at your
desk of the couch sipping on something. I'm glad you
were able to tune in and let us know let
us know how this episode resonates with you. Let me
know on social when you're listening to it, you know,

(01:14:14):
let us know. Make sure you tag the both of
us and let us know how you're feeling. And if
you're ready to take that mindset shift, you know, hit
me up, give me a DM. I am accepting coaching
clients for our two program, Success Pod for Planners and.

Speaker 3 (01:14:27):
The CEO Collective.

Speaker 2 (01:14:28):
So if you have any questions and you need some
help with that mindset shift, right, you need somebody to
walk along this journey with you because I and I
know that Karen also has a coach, so we both
have coaches in our corner and we're always learning because
I think that's the beauty of being entrepreneurs, because it's
a whole new world and like I said earlier, there's
no degrees right now for that for what we're going through.

(01:14:50):
So I love you all so much, thank you for listening,
and I'll see you soon.

All Episodes

S2 Ep.4 - Start Before You're Ready: The Mindset & Action That Drive Success with Carol Elizabeth of Sparkle Hustle Grow

Episode Transcript

Popular Podcasts

On Purpose with Jay Shetty

The Joe Rogan Experience

Stuff You Should Know

.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}S2 Ep.4 - Start Before You're Ready: The Mindset & Action That Drive Success with Carol Elizabeth of Sparkle Hustle Grow