S2 Ep.5 - The Journey Behind the Brand – Lessons in Business and Balance - Live from Becoming 2025 - Inside The Wedding Planner's Mind

Episode Transcript
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Speaker 1 (00:01):
Welcome to Inside the Wedding Planner's Mind with Irene Tyndale,
Chief Event Officer of Irene Tyndale Weddings and Events. All right,
missus Tyndale, let's get to it.

Speaker 2 (00:12):
Welcome everyone to the Planners and Pajamas party here at Becoming.

Speaker 3 (00:16):
The Business Retreat for wedding planners.

Speaker 2 (00:18):
Tonight we're diving into an incredible conversations with a powerhouse
panel of planners who have built thriving businesses while navigating
the challenges of business and life. This discussion, the Journey
behind the brand lessons in business and Balance, is all
about the real unfiltered troops behind glowing with succephal.

Speaker 3 (00:39):
Wedding planning business.

Speaker 2 (00:40):
And the best part, we're recording this live for my podcast, Inside.

Speaker 3 (00:45):
The Wedding Planner's Mind.

Speaker 4 (00:47):
So whether you're here in the room with us live
and listening, or you're listening later, get ready for a
candidate and inspiring conversation and inspiring conversations and then that
will leave you more motivated and.

Speaker 3 (01:00):
Ready to take your business to the next level. So
let's take flight.

Speaker 2 (01:05):
So I want each of you to briefly give us
a introduce yourselves in your company and how did you
start your journey quick?

Speaker 3 (01:14):
You know, give me the quick synopsis and what was
the defining moment you knew you wanted to build.

Speaker 5 (01:21):
Your brand for your business. So go ahead, Desiree, kick
us off. Oh, I'll kick us off. Hello, every welcome
evening doing Okay, I'm Desiree.

Speaker 3 (01:35):
My company's name is Deadeye Evins.

Speaker 6 (01:37):
I also have Marry the Ceremonies.

Speaker 3 (01:40):
I also have what I let you tool Kids and
the Wedding Team. I'm a cereal entrepreneur.

Speaker 7 (01:46):
I started this business at the first Okay, I started
this business over twenty four years ago.

Speaker 3 (01:52):
I'd actually be twenty five years. I'll you go twenty
four this year.

Speaker 6 (01:55):
And to answer that question, why did I start?

Speaker 8 (02:00):
I didn't like.

Speaker 9 (02:00):
Many of us in the audience.

Speaker 3 (02:02):
I was a married bornan at one time, and for me, planning.

Speaker 7 (02:06):
That wedding, my wedding was very easy. But I did
not have someone to run the show. So when my
friends were getting married that same year, I stepped in
as a planner, not knowing that's what I was doing,
but I stepped in as a planner to help them
so that they weren't stressed, they weren't crying, they weren't
upset on their wedding day like I was. I would

(02:29):
say the defining moment for me to really turn Dejhne
Events into a business was when my daughter was born.

Speaker 3 (02:39):
So when I started the business, I was just.

Speaker 7 (02:42):
Simple desireated wedding planner. That was my company, made no thought,
that was just what I did. And when she was born,
I said I wanted to leave.

Speaker 3 (02:52):
Her a legacy.

Speaker 7 (02:53):
I wanted to do something for her, and because she
is one of the purest inspirations that I have, I
named the business after her.

Speaker 3 (03:03):
So for me, that was my defining moment. Is Herbert
I Love the Godhead, a show.

Speaker 10 (03:11):
I'm shan tea to the Champagne had been playing and
designed in our sister company, A Little Chattanooga. I started
my business fourteen years ago, and I started my business
because of my own wedding day up wedding plan. She
quit on my wedding day, so I had to jump
into action just really, I guess from day one that

(03:32):
was my defining moment. I wanted to be able to
serve people differently.

Speaker 9 (03:36):
Than I was served.

Speaker 11 (03:37):
So having a background in nonprofits, early childhood education just really.

Speaker 10 (03:41):
The social service space I've always had a love for connecting.

Speaker 12 (03:44):
With people and serving people, and I knew it went
beyond just.

Speaker 3 (03:48):
A checklist of being able to.

Speaker 12 (03:50):
Complete task and I wanted to just really serve people, better,
serve from a place of heart.

Speaker 9 (03:54):
I do believe my business is a service and that's
how I look at it.

Speaker 8 (04:00):
Line up, Hi, everybody, I'm Elana Walker with Lana Events.

Speaker 3 (04:08):
I also have a little.

Speaker 8 (04:11):
Kind of inspirational thing called southernoir O Weddings. I have
been a wedding planner for sixteen years. I started my
business not because I got married or anything like that.
I literally just I was a single mom. I am
a single mom, and I wanted to be in control of.

Speaker 3 (04:32):
My life, my schedule, what I had going on.

Speaker 8 (04:34):
So I knew that I wanted to be an entrepreneur
and I just needed to figure out what I liked
to do well, what did I like to do in
college land parties?

Speaker 13 (04:45):
So it brought me to this and honestly being able.

Speaker 8 (04:52):
To show my son's the strength, the growth, the patients,
a all of that of running a business, being in
control of your life, all of all of those kind
of things. I'm happy because I I now see it
in my oldest son who's now nineteen, wanting.

Speaker 3 (05:09):
To do his own things, start his own stuff. So
that is me and what I do, and how long
I've been doing it.

Speaker 9 (05:16):
He's come on. So I got fired.

Speaker 13 (05:21):
H I love that I was working in the corporate world.

Speaker 8 (05:26):
I got caught up in a good office and drama
at work, and I got fired, and I was it
would It ended up being a situation where I was
poorly so I brought an attorney, brought in an attorney,
and I got some decent separate so I had a
little time.

Speaker 6 (05:40):
To lick my wounds.

Speaker 8 (05:41):
And one Monday, if anybody's read the book The Secret
Life of Bees, and young girl talks about the bees
and the jar and when she opens the jar, the
bees don't know to leave, and she said, the the
thing about that is the bees don't know they're free.

Speaker 9 (05:58):
And I remember sit in front of my computer looking.

Speaker 8 (06:01):
For a job, a job, and I heard a voice say,
maybe your jar is open, and I decided that I
was gonna I've that day got a football us, a
post office box and a domain name, and I started.

Speaker 6 (06:16):
How we're doing move events.

Speaker 8 (06:19):
But in the meantime, people were still saying, hey, I've
heard you don't have a job.

Speaker 3 (06:23):
We love to have you.

Speaker 13 (06:25):
And I remember not being sure that this was the.

Speaker 8 (06:30):
Path I should take, and I prayed and I asked
God for a sign, and I would say a few
weeks later, I was like, okay, Lord, here's a y dents.

Speaker 13 (06:39):
I need a big sign because if you sent me
a yeah, if you sent me a sign up.

Speaker 9 (06:44):
As sick and I will tell you.

Speaker 8 (06:47):
Within a half hour, my phone rang and it was
a labor.

Speaker 6 (06:52):
Union for the federal government employees.

Speaker 8 (06:54):
And they said, hey, somebody told us that you you
might be available to help us with our legislator comes.
And when I hung up that phone, I was like, okay, God,
and here's the crazy I take care of their conference
next week like eighteenth year ten.

Speaker 9 (07:09):
Oh.

Speaker 12 (07:12):
So in that moment, I knew.

Speaker 8 (07:14):
My brand was was approved by the big guys said that,
and that I all I s that. He was like, alright, bro,
I had.

Speaker 9 (07:23):
To roll this out for you. All you need to.

Speaker 6 (07:26):
Do is put that crown on and claim.

Speaker 3 (07:29):
And from that point on that's what I said.

Speaker 9 (07:31):
Oh I love that.

Speaker 6 (07:32):
Thank you.

Speaker 3 (07:33):
Ooh that's play eight eight.

Speaker 6 (07:37):
Goodness, I'm so thankful to be here, guys.

Speaker 14 (07:39):
Is I'm inspired by everyone's story.

Speaker 12 (07:42):
For seven years I worked doing events for.

Speaker 14 (07:44):
The nonprofit world inspired by you know, helping breast cancer
survivors and jumping into charity.

Speaker 3 (07:51):
Events and then I it led me to a wedding service.

Speaker 14 (07:55):
So ten years ago, January two thousand fifteen, I just
passed my teen your business.

Speaker 13 (08:00):
Anniversary for ar events, So I'm.

Speaker 14 (08:03):
Very thankful for that, and I wanted to differentiate myself.
So I got into it because of my volunteer heart,
but I stayed into it.

Speaker 12 (08:12):
Because of my community service.

Speaker 14 (08:14):
As well, because I established a staffing company, All about
You Staffing in order to differentiate my service. Who doesn't
want a wedding planner that has over sixty hospitality workers, right,
So I differentiated myself that way and I stayed there
because I have development for work workforce development programs in
the city of Jacksonville for teenagers and high school, high

(08:37):
school students to college students now and so being able
to provide them with a second stream of income, I
am to work.

Speaker 3 (08:44):
We even work with actual people who were.

Speaker 14 (08:46):
Previous spellings as well to help them rebuild their lives.
So I am staying in wedding planning as well because
now it's I'm able to serve my community and be
able to help support them. So I am community driven
for that.

Speaker 8 (09:00):
Alright, sol'stick in So the journeys behind the brand zzree.

Speaker 3 (09:04):
Can you share a major challenge you face in building
your business and how you overcame it. The major challenge.

Speaker 7 (09:12):
I have faced is I started the business with no foundations.

Speaker 9 (09:17):
I literally just woke up and.

Speaker 3 (09:18):
Said, oh, I'm on, I'm you're a ready planner. So
someone said, I got really good at this.

Speaker 7 (09:21):
I got my friends, I'm gonna go ahead and start
the business.

Speaker 3 (09:25):
I had a computer attacks machine. Yeah that's I'm there.

Speaker 13 (09:28):
You got a fac I've sha.

Speaker 3 (09:29):
Backed machines I did.

Speaker 7 (09:30):
I got his domain name, a few business cards, and
I just went out.

Speaker 3 (09:34):
I had and started the business.

Speaker 7 (09:35):
I grabbed a price, I put up some packages together.

Speaker 3 (09:39):
But I had no training.

Speaker 9 (09:40):
I had no.

Speaker 13 (09:41):
Understanding of how to start.

Speaker 3 (09:44):
This type of business.

Speaker 7 (09:45):
So as I moved along and started to see clients
come to my.

Speaker 3 (09:52):
Door, cause yes I have, I had office of time.

Speaker 7 (09:55):
You come to my door or you're calling, I did
not necessarily know what to do or how to do it.

Speaker 6 (10:03):
I learned by trial.

Speaker 3 (10:04):
And error, which was very challenging.

Speaker 7 (10:07):
Because with trial and error, you can put yourself in
a financial hole that you can't get out of.

Speaker 3 (10:12):
And that's what I did to myself.

Speaker 7 (10:14):
I was paying for advertising and all kinds of places
just to get my name out there. I was doing
this and that because I heard other people were doing
it and I thought I should had no foundation.

Speaker 3 (10:25):
So when I took a step back.

Speaker 7 (10:27):
And decided to really put this business together, and I'll
tell you I didn't really put the business together until
seven years in, that's too I won't say that's too late,
because I'm still here and I'm blessed and I'm thankful
for that. But when starting out in this business with
all of the wonderful people on this panel and the

(10:47):
and the people in the audience, and the educators that
are out here, and the resources there weren't a lot
of that at the time, but there were business resources.
And I feel that had I taken in and utilized
what was out there at that time, I might have
my business might have grown differently. I might have struggled less.

(11:08):
I might have that might be a millionaire. Cause I've
spent thousands of thousands on thousands of unnecessary dollar to
learn what I've learned now and I would say not
having the business foundation, but then ultimately saying, hey, let's stop.
You know you don't have it, so now it's time
to really put it together.

Speaker 3 (11:28):
That that has been over so good this colonia.

Speaker 4 (11:32):
What inspired you to carve out your niche in the
industry and what.

Speaker 3 (11:38):
Advice do you have a plan that's trying to stand out?

Speaker 8 (11:43):
What inspired me to carve out my niche in the industry? Well,
when I started way back when, you know, we didn't
have the luxury of social media to give us a
platform the old and way you we knew how what
our competition was doing back then was by laws and magazines.

(12:06):
And back then there were many times I submitted weddings
that I know deserved to be on claws and magazines,
and we were not getting any of them. When I
say me me, I'm talking people of diverse weddings and
you and then DC. There's a brother named Andrea Wells
whose wedding were the orderly weddings that we're getting in

(12:27):
and that was it, and the rest of us, our
weddings were trash there. They took our advertising dollars, but
they would not take our submission.

Speaker 9 (12:37):
You know, So.

Speaker 8 (12:39):
I became the pain in the butt to every local
DC magazine and blog, and I pushed hard for and
and at that point, I would every time a wedding
would come out, I'm like, you know, and.

Speaker 13 (12:56):
And excuse me, and I'm I'm gonna use this word.

Speaker 8 (12:59):
But I was like, why don't we have a fat
life bride on the black What's up with that?

Speaker 6 (13:03):
Why don't we have a.

Speaker 3 (13:04):
Se a woman of cover put.

Speaker 8 (13:06):
Some curves on a cover of magazine? Why can't I
see a system on the cover?

Speaker 3 (13:11):
Mm?

Speaker 8 (13:11):
Why can't I see two brides on the cover? What's
up with the fact that every wedding you guys think
is beautiful as a white groom and a white ride
or what they would do every now and then you
get an Asian bride in a white room. But it
was just ever I could not and I'm sorry I
had to push even harder cause I didn't want I
didn't want Zenday.

Speaker 6 (13:32):
On the cover. I wanted Serena on the.

Speaker 3 (13:34):
Cover, right.

Speaker 6 (13:36):
I wanted you to know who that ride was. And
I to the point that they.

Speaker 3 (13:42):
Didn't take my calls anymore.

Speaker 8 (13:45):
And when they finally started adding diversity, they purposely left
me off. M, that's alright.

Speaker 6 (13:53):
I put my coat.

Speaker 13 (13:54):
I that this is a time when you realize you
have to put some shoes on.

Speaker 9 (13:58):
And I put my.

Speaker 12 (13:58):
Shoes on, my coat, and I walk my happy butt.

Speaker 8 (14:01):
Downtown to the Washingtonian magazine and sat in the lobby
until somebody talked to me.

Speaker 12 (14:07):
And I realized that my nish couldn't my little mish.

Speaker 13 (14:11):
Niche whatever could not start until somebody.

Speaker 6 (14:14):
Knew who I was and heard what I actually say.

Speaker 8 (14:18):
And I sat there and I was like, this is
really ridiculous. And this would have been two thoy thirteen. Yeah,
and I look at it now.

Speaker 9 (14:32):
Now I'm getting emotional.

Speaker 8 (14:34):
But I look at it now, and every time I
see anybody of color getting accolades, I am emotional. And
wouldn't I hear people say that we're not a collaborative,
I'm like, okay, I get it, but let me tell
you there's a bunch of.

Speaker 13 (14:52):
Us fighting behind the scenes.

Speaker 8 (14:54):
Working so that the rest of you all don't always
feel what we felt ten or fifteen years ago.

Speaker 9 (15:05):
And so Minas first started with my mouth.

Speaker 3 (15:08):
Mm.

Speaker 8 (15:09):
And now if somebody wants to call me a legend,
I receive it.

Speaker 13 (15:15):
Yeah, because I know that I've put in the.

Speaker 8 (15:17):
Work in the hours to make sure that it wasn't
just me they heard from that. There are so many
amazing planners out there doing amazing work planning gorgeous.

Speaker 6 (15:31):
Weddings that we should all be proud.

Speaker 8 (15:34):
Of, because let me tell you, I believe in this
one thousand percent. When one win, we all went. Even
if they don't step reach back and pull you up,
know that that representation goes a long way for each
and every one of you, and we should celebrate them,
even if they are not celebrating us.

Speaker 3 (15:52):
Mma.

Speaker 6 (15:55):
Yes, and that's when you start.

Speaker 3 (15:57):
That's why I have like, that's what do you say
to day?

Speaker 14 (16:00):
Yeah?

Speaker 3 (16:00):
Oh that's right, I did.

Speaker 8 (16:04):
So some planners locally had decided to coordinate a colonial wooton.

Speaker 9 (16:10):
Day yeah, and and.

Speaker 8 (16:11):
So on the internet, a thing here and so on
the internet.

Speaker 9 (16:16):
I I wouldn't say it was about two.

Speaker 8 (16:18):
I don't know a hundred planners who had posted the
door out throughout that day.

Speaker 9 (16:23):
And and believe me, when I get sad or no,
I will.

Speaker 3 (16:27):
Go back and red all the story.

Speaker 6 (16:29):
Forget.

Speaker 3 (16:30):
What was the date?

Speaker 8 (16:32):
I don't know, but it's twenty.

Speaker 13 (16:35):
Three yeah, yeah, yeah, yeah.

Speaker 8 (16:38):
So anyhow, but anyhow, I mind that had to start
for me first filming on the floor.

Speaker 13 (16:44):
And then we had twenty twenty, twenty twenty.

Speaker 8 (16:47):
And then George Floyd and we all had those zooms
where everybody was talking yeah, and people did lift up
and and I'm gonna I'm gonna stop after this, but
I have to say this because this has been on
my heart.

Speaker 6 (16:59):
Might about six months.

Speaker 8 (17:03):
After that happened, some people got a platform, some planners
got a platform.

Speaker 9 (17:11):
What breaks my heart.

Speaker 6 (17:15):
Now, let me just throw a little.

Speaker 9 (17:16):
History out here.

Speaker 6 (17:17):
Carolina there used to do a book back in the
day called the Green Book. Right, that was the manual that.

Speaker 8 (17:24):
Our people used to travel, not just in the South
because there was sun downtowns everywhere throughout this world. There
was a manual that they used to stay safe and
they this was a part of black travel, right, it was.
It was our bible, per se. And in nineteen sixty,
when integration began and people were able.

Speaker 13 (17:47):
To partake in restaurants that.

Speaker 8 (17:49):
Didn't welcome them in before hotels, guess what happened. The
businesses that supported them for years went out of business.
Green Book went out of business. When I look at
what's happened, we have people who have made all these
lists that we all wanted to be on, the the

(18:10):
best planner in the world or whatever. The challenge was
that when planners got on this list, the vendors who
supported them seemed to have fallen to the waistside, and
now their partners and that they're.

Speaker 13 (18:27):
Working with do not look like us anymore. Now, I'm
not saying that you should not not work.

Speaker 8 (18:33):
With people who don't look like you, but don't leave
your partners who helped lift you up to that point
to the wayside, because last year was rough for a
lot of us, and the fact it is really hard
to see people grow and not look out for your
comrades because.

Speaker 13 (18:51):
We need each other to flourish.

Speaker 8 (18:54):
As I said earlier today, we could buy with a
little help from my friends.

Speaker 9 (18:58):
MM.

Speaker 8 (18:58):
So as you grow, understand it is your responsibility.

Speaker 9 (19:06):
To pull others up with you.

Speaker 6 (19:10):
All right, Okay, I'm gonna stop now.

Speaker 3 (19:13):
Yeah, can't climp it up for that, please.

Speaker 14 (19:18):
And I know many of you, many of you are
m in a couple of years and stuff like that.

Speaker 3 (19:23):
But you know, we had a whole movement for a
for a little while, and it was right like there's.

Speaker 7 (19:28):
People that have been building tables for us to be
a part of for years and we and it's like,
why are we finding gonna be on that table when
we have this table?

Speaker 4 (19:38):
And I always called when I talk about when I
asked that she's like the godmother that is budding education.
She is like she just knows a lot and she shares,
and she in parts and she education. She's always free
to talk and maybe just have conversations about business but
also about life.

Speaker 3 (19:52):
Right, that's just kind of what it's about.

Speaker 4 (19:53):
But she's right, like you, nobody gets here without someone
else having up.

Speaker 3 (19:57):
I always joke and say, Jesus didn't mean that one
of them twelve disciples, y'all like they wore a bunch
of foods and they want to go. If anyone's ever
watched the Chosen Jesus, I'm like, I would have gotten
rid of y'all. You'll all over were fired. I would
been rolling alone because I can't deal with it.

Speaker 4 (20:10):
And so I always say, if he had a tribe,
what makes you think you have to be going out
this alone?

Speaker 3 (20:15):
And that kind of thing. So I love that she
gave that a little great his degree and.

Speaker 4 (20:19):
My husband's parents recently talked about traveling and not knowing
where to stop.

Speaker 9 (20:23):
And this was like this was like the.

Speaker 4 (20:25):
Seventies and the seventies and the eighties, traveling through places,
and you know, we don't have any vacancies.

Speaker 9 (20:30):
So it's just to.

Speaker 7 (20:31):
Think of that that went away and now those businesses
close down when you know, cause they had nobody come
into it anymore.

Speaker 9 (20:38):
That's crazy.

Speaker 3 (20:39):
Thank you for that history him, miss Alana.

Speaker 2 (20:43):
So how do you balance staying creative and innovative while
maintaining a cohesive brand?

Speaker 1 (20:50):
Wool?

Speaker 9 (20:51):
Yeah, I know, nice is icy questions? Okay, one more time?

Speaker 4 (20:56):
Okay, how can you balance staying creative and innovative while
maintaining a cohesive brand?

Speaker 15 (21:03):
What else?

Speaker 9 (21:04):
It's a great questioning.

Speaker 8 (21:09):
Because I honestly feel like over my fourteen years, I
feel like I've.

Speaker 9 (21:17):
Been running right, you know, I'm okay.

Speaker 8 (21:21):
I live in North Carolina, and so I started in Raleigh,
all right, did what I did? You know? I did
what I could do there. Then I expanded out to
the whole state. Okay, great, did what I could do there,
then expanded out to.

Speaker 9 (21:39):
The US, did.

Speaker 8 (21:40):
What I could do there, and just continued to expand
even with that, you know, going from just doing local
weddings to destination weddings and all of that kind of thing.
Like at the end of the day, we're supposed to evolve,
we're supposed to change, we're supposed to take it to
that next level. But as you take it to the

(22:02):
next level, you should still be able to do that
with your brand cohesively because it's still you. So even
though I do classic timeless weddings in Raleigh, doesn't mean
that I can't do either classic timeless weddings in Barcelona
or what have you. So now I'm just TRANSI transitioning
where I'm doing what my brand is.

Speaker 13 (22:26):
In that way, you know where I'm doing it at.

Speaker 8 (22:28):
I think that we and and and even for someone
who decides, you know what.

Speaker 9 (22:34):
I don't.

Speaker 3 (22:34):
I don't wanna do elegant.

Speaker 13 (22:37):
Weddings or elegant ball and weddings anymore.

Speaker 9 (22:39):
I'm gonna do barn weddings. That's fine. But what is
that core brand that.

Speaker 8 (22:44):
You can take throughout that that that moves with you
at on your journey through this process and whatever that
thing is, whatever your brand is. If you're if you're
a funky person and you like wearing Blake and Spikes,
and things of that nature.

Speaker 9 (23:02):
You can do that.

Speaker 8 (23:04):
You can do that in a ballroom. You can do
it in a barn, you can do it in a tree,
you can do it in the house. Let leave it,
you know all those things. But you can do that
wherever you want to. Just continue to be yourself right,
continue to stay authentic to you.

Speaker 9 (23:21):
That will.

Speaker 12 (23:23):
That won't keep things cohesive as.

Speaker 8 (23:25):
You change the different things and as you level up
and level up, and level up and level over and
level up.

Speaker 9 (23:30):
Again and level over here, just be true to yourself.

Speaker 4 (23:33):
Yes, I think the biggest compliment is when you're you're
on a discovery call where you meet a you know,
a couple, or you meet an a vendor and you're like,
oh you are.

Speaker 3 (23:43):
Like I see you on Instagram, I hear you're here,
I heard about and you're the same person. And that's
the biggest pop of my husband ever gave me.

Speaker 4 (23:49):
One time I heard her say to someone else, She's
the same with us, family, church, friends, story, sisters, flying,
I'm like, I got the other view.

Speaker 3 (23:57):
Anybody will Irene that's one and I will love everybody.
It is the same way, and I'll take care ofbody
in the same way. But you evolved the times, but
who you are for the course who you are. And
so to me, it's like, don't try to be someone
that you're not, cause it catches up to you. People
realize that people will will smell that a mile away.

Speaker 8 (24:15):
Right, your parents should be authentic if you are not
on a luxury person if you like, nothing wrong with
this is oh my gosh. But like if you, you know,
are a thrifter and if you get.

Speaker 3 (24:31):
Your clothes from thirst stores and the like, there's a
place for that brand.

Speaker 9 (24:35):
There's nothing wrong with it.

Speaker 8 (24:37):
There's a place for that brand, and it doesn't make
sense for you to just transition to something else that
you're not.

Speaker 9 (24:43):
You have to stay authentic to you.

Speaker 3 (24:47):
There's the things you want you in up here. So yes,
so that's a oh I don't a sean.

Speaker 9 (25:03):
What so I'm so sorry that's much. Oh ya. What's
a key.

Speaker 4 (25:11):
Lesson about pricing or probability that every planner.

Speaker 9 (25:15):
Should know And it's a lot of lessons about the
pricing and palpitability what like you determine what that looks like.

Speaker 11 (25:28):
So I know when I started out, it was let
me get on Google and then we'll see what everybody
else is doing.

Speaker 3 (25:35):
And I thought like, yeah, I just.

Speaker 12 (25:36):
Had to place myself amongst the market, and.

Speaker 9 (25:40):
This sounds like it's legit, right.

Speaker 6 (25:43):
That was probably years one.

Speaker 11 (25:44):
Through five alright, recharging five hundred dollars for coordination five
hundred dollars it is. And then I was like damn,
I mean sorry. I was like, darn, this isn't really
gonna allow me to do very much. So I was like, yeah,
this ain't this ain't working.

Speaker 9 (26:01):
Why did I ever do that? Anyway?

Speaker 12 (26:04):
And then I really sat down and I started looking
at like, well.

Speaker 9 (26:06):
What are my senses?

Speaker 3 (26:07):
What am I trying to cover?

Speaker 9 (26:09):
What are the How much time am I spending on this?

Speaker 12 (26:12):
And I think it's you know, starting out, it's okay
to it may be okay.

Speaker 15 (26:15):
To do that.

Speaker 3 (26:15):
A lot of people are like, well what can the
market bear?

Speaker 9 (26:18):
And I I feel like, for too long I was
what can my market bear? Mm? And I let that
like hold me.

Speaker 11 (26:25):
I let it keep me out of lots of lots
of dollars for probably too long because I was like,
my market can't bear that, right, you keep you how
to know what everybody whatever one's rates are, And I
was like, yeah, I really can't charge more than.

Speaker 9 (26:40):
At that time it was like eight hundred and fifty dollars.
Maybe this was I don't know, two thousand thirteen. Somewhere
in there.

Speaker 3 (26:46):
I was like, I'm right, I can't say I can't
charge more than like eight.

Speaker 9 (26:49):
Hundred and fifty dollars for coordination.

Speaker 3 (26:50):
No one else is.

Speaker 6 (26:51):
And at that time I had a wander.

Speaker 9 (26:53):
For group of women and like group bad, which you
mean you can't, Yes, you can't. And I was like, okay, I'll.

Speaker 3 (26:59):
Raise it a couple hundred dollars.

Speaker 13 (27:02):
Leads.

Speaker 8 (27:02):
I was like, okay, they did, and I started doing that.
I started making like incremental incremental increases.

Speaker 9 (27:09):
Right, and the truth the story where they.

Speaker 8 (27:11):
Say like if everybody biting, it's ge basically.

Speaker 11 (27:16):
Right, No, if everybody got afforded, Like so if you
look at and be like, yeah, I'm booked out. We
did bigge suthing events last year. There's really nothing to
touch or more about. Maybe maybe if you don't vote
your time. But for me, like the perspective changed, like
having my family and wanted to spend more time and
not doing more but doing less but charging more. So

(27:37):
that was one thing I did incremental increments. I changed
the thought process of what my market could bear.

Speaker 9 (27:42):
And I was like, I'm not really concerned what the
market could bear.

Speaker 11 (27:45):
I wanted to shift and it inched up, you know,
fifteen hundredswenty five hundred.

Speaker 9 (27:50):
Now we're three thousand coordination year to.

Speaker 6 (27:52):
Go up again, right, because it's like how you offer it.

Speaker 11 (27:55):
I'm in Chattanobe, Tennessee, just for reference and where we
are and our rates.

Speaker 9 (27:58):
Because when you maybe like a coordination either it's.

Speaker 13 (28:01):
About to go up, but then just really learning like
what works.

Speaker 9 (28:06):
I think also to a lot of times we have
to invest in.

Speaker 11 (28:10):
We always talk about tables that they can hear own
tables and not inviting you to the table.

Speaker 9 (28:13):
Sometimes you got to pay her to be at the table.

Speaker 8 (28:15):
Right.

Speaker 13 (28:16):
So my most recent move was doing internship with a mentor.

Speaker 11 (28:19):
And there was a while where the circuit was percentage
based pricing, like there was a big time planner she
was talking about it. It was all over this back
in Paris, Gode day a day's my og. Y'all know
about Paris school days, all right, And it was all
over the circuit like percentage based pricing. And I was
just like, yeah, no, I can't do that because it's
deadly ain't going down into.

Speaker 6 (28:37):
The z like dang, you gonna know percenta based pricing.

Speaker 11 (28:40):
And so years went past, But two years ago I
invested in a mentor and going to percentage space pricing
was like the best thing I ever did. Like coordination
is still a flat rate, but for planning something that
can get so big or so small, like the work
I'm gonna get into a forty five dollar wedding is

(29:01):
not the same work I'm gread to put it into
one hundred and fifty thousand dollars wedding a two hundred
thousand dollars wedding.

Speaker 9 (29:05):
It's like not.

Speaker 11 (29:06):
And when they start to add things on, how are
you going to be able to justify the work that
you're putting in.

Speaker 9 (29:12):
You can't go back and say, you know what, I'm
gonna have to.

Speaker 11 (29:14):
Ring viable people to execute this tent wedding, or now
I just don't get to show up on wedding day.
I gotta be there, like on Monday when the ten
zones in, I gotta go out there and take measurements.
Why they're aready put the platform on the pool like
those things cost so I think also too is when
you get to a certain stage.

Speaker 9 (29:31):
So whoever has that, which child group is the child
group the big group?

Speaker 11 (29:37):
The big group is like, yeah, captains, right, if y'all
are captains, it's not too if you're not already.

Speaker 12 (29:43):
Investing in like a mentor that can take teach you
how or show you how to get to the next level.

Speaker 11 (29:47):
Sometimes it's about like putting any money, right, you have
to spend best money to do to get more money out.
So those are just my like my tokens on online pricing,
but I guess it's the biggest things, just like you.

Speaker 12 (29:59):
Get to togment you're a wor, right.

Speaker 11 (30:01):
The reason why I'm like, if the goal is not
to work for anybody else, you you're working for yourself, Like,
don't put a cap on.

Speaker 3 (30:06):
Yourself the right you working nine to five, that's a limit.

Speaker 13 (30:09):
But when you work for yourself, there should be no limit.

Speaker 9 (30:11):
You get to determine what that looks like.

Speaker 3 (30:14):
And if you go into a situation and.

Speaker 12 (30:15):
You're shaking about your value, how do you feel to
get somebody.

Speaker 3 (30:18):
Else to get the value and write the next word?

Speaker 11 (30:21):
So when you're like it's percent base, it is five
thousand dollars you're planning me is ten percent of your
budget and they say, so you need so to buy
down it's five down a dollars and then the plan
fee is ten percent of whatever.

Speaker 9 (30:33):
I said, yes, correct, you got.

Speaker 15 (30:35):
It then and then yeah, like that's just that's just
what it is. Period. Period, yeah, period, Miss Tanisha, Miss
tish Lee.

Speaker 16 (30:46):
So I brought you up here because I looked over
and I was like, why is she sent over there?
But I wanted to ask you because I've seen your growth. Right,
I've seen baby boy, you know, sitting with his with
the leap pad and then we went from leap pads
and whatever. And I'm like, because I used to I
used to produce a bridal show and so Tanisha was

(31:07):
always a vendor at the show and he was sitting
in the corner and I'm like, let the boy come
out and have some cake and some stuff.

Speaker 15 (31:12):
He's like, did Mommy say it's okay?

Speaker 1 (31:14):
Come on?

Speaker 15 (31:15):
Come on. So I've seen the growth.

Speaker 16 (31:18):
So what is your piece of advice for the planners
in the room, the planners that are listening who might be.

Speaker 4 (31:28):
Not.

Speaker 15 (31:28):
You know, they love the clients, So d I y
because you started off and you love dy.

Speaker 16 (31:32):
So here in the Atlanta market when Tanisha was here,
like people like turn.

Speaker 15 (31:36):
Their noses to certain groups of brides, and she was
killing it y'all.

Speaker 16 (31:39):
Like and having a good time because she was like
I talked to her one day, she was like, every
bozoo be full day and everybody deserves a well planned day.
And I just love working with these ladies. But you transitions,
you know, like you kind of grew with your audience,
but you still service people. You always serves them well.
So any advice for planners that are like I'm trying

(31:59):
to go from this type of couple to this couple,
you know, like to go to the next couple, That's.

Speaker 9 (32:06):
A good question.

Speaker 17 (32:07):
So for me, when like I said, when I got started,
I did a lot of DII by brides and everybody
in Atlanta it's like, okay, you can have one, alright,
But I was strategic about doing d I Y rides.
It wasn't that you could just come and do the

(32:29):
entire lit in your belt.

Speaker 3 (32:31):
It was creating a service around what it is that
they needed. They didn't think that they could a poor
a planning, so they decided that they tied.

Speaker 9 (32:41):
To do it themselves.

Speaker 3 (32:42):
But when I came along, I told him, sure, you
can use parts.

Speaker 7 (32:46):
Of this, but there's certain aspects of this you need
to hand off to me so that you can party,
so that you can flag starf that that they the
night the fun right, And so I felt to service the.

Speaker 3 (33:00):
Typically to them.

Speaker 7 (33:00):
When I market is specifically to them, I mean to
those types of venues.

Speaker 3 (33:04):
I made connections with those venues.

Speaker 17 (33:06):
Those venues then hied me and my assistant at the
time to manage their entire venue.

Speaker 3 (33:14):
So not only whether I have been the DIY rides now,
I was to the DIY venues there the beautiful venue
in Delanica. I am on their preferred vendor list. I'm
in their uh Facebook group that they.

Speaker 7 (33:28):
Have just for their rides, and every time they have
a new ride that comes in that they need a
coordinator or they're not sure about anything. If the bride
comes in and she.

Speaker 8 (33:39):
Says, M how much.

Speaker 3 (33:43):
It's based, that's.

Speaker 17 (33:46):
Not us Where DIY venue calitation to this sac I'll
fly back and I'll do it. But it was me
creating surges to them those rides that you see on
Facebook groups that I have five minion dies to plan
my wedding, and everybody in Atlanta was.

Speaker 3 (34:03):
Like, oh, I ain't going mad sign me up, because
not only am I.

Speaker 17 (34:10):
Going to book this client, but I know my strength.
My strength isn't clothing of sales. My strength isn't up
selling clients. So you might book me at five hundred dollars,
but by the time.

Speaker 3 (34:22):
We get have ready, we spent five thousand dollars because
they're going to take extra shifts at work so they
can afford that extra thing that this tenisian was talking about.

Speaker 7 (34:32):
Right, instead of just coming to me and saying like, oh,
I need you to plan my wady for five hundred dollars,
I'm like, that's cool.

Speaker 3 (34:38):
We can come in on the day of and we
can you know, boss everybody around, we can wrangle land
your mother in law.

Speaker 17 (34:43):
We can do all the things on the day up
with the five hundred dollars and then tell me about
what you plan for your bouquet.

Speaker 3 (34:52):
Oh, we're gonna get 'em from Costco. That's the cool
is Cosco making for you too? No, what that service
called about? This much next thing? You know two or
three years later?

Speaker 9 (35:03):
I don't know, Holy that work I worked?

Speaker 15 (35:06):
Yes?

Speaker 3 (35:06):
Can I add that this tod sho you sure?

Speaker 8 (35:08):
Can?

Speaker 9 (35:09):
You know as much as you want.

Speaker 17 (35:12):
Those rides then turned into repels for me. Mm I
had a bride that was at the Vilana go to
you and uh, she was one of my five hundred
dollars I wanted look pay for everybody's type rides. She
was upset that nobody would book her and all of
course said that they could only book if they.

Speaker 7 (35:35):
Have five thousand dollars then understand And she was like,
I don't understand why I have just wanna spend at
least five thousand dollars and would work with somebody. I said, well,
you you have to send five thousand dollars if you
wanna work with them, But show show me what it
is that you're trying to do, and I can better
tell you what it is that you can do with
the money that you have, and then I can tell
you how much it'll cost to.

Speaker 3 (35:55):
Get what it is if you want, and then we'll
make a payment plan and then we'll figure.

Speaker 17 (36:00):
It out and we'll work on We did her wedding
at the time that she booked me, and we had
about three months la to go before her wedding.

Speaker 9 (36:10):
She booked me.

Speaker 17 (36:12):
I did her boutatse I did for those are things
gona go off for uscride.

Speaker 3 (36:16):
So I did her bouquets. I set up a rental
package for her for all of her wedding. I did
all of her centerpieces. I stayed at the coordination for her,
and I hired her fishent, which I got a cut
a kickback for the I see commission.

Speaker 15 (36:32):
Hello.

Speaker 3 (36:32):
Okay, But in that same ride about I said that.

Speaker 17 (36:40):
Eight months later, I get a phone call from a
person that attended her wedding, and she was planning her.

Speaker 3 (36:48):
Wedding, and she said, Hey, I planning my wedding, and
so and so told me that I should probably contact you.
I said, okay. And first thing, the people are living. Oh,
she's gonna be at that did a lot of the menu.
She's me another five dollar ride.

Speaker 15 (37:03):
She's a fifty thousand dolls ride, right.

Speaker 3 (37:06):
She booked me on this side. I didn't have to
sell her. Her friend sold her for me. So I
paid the low hanging troup. Oh, I create a package
specifically for them. I tail her it specifically for them.
I market that service specifically to them. When Miss Plenty
was talking about wine pages, you won't find that out

(37:27):
on my website.

Speaker 8 (37:29):
Mm h.

Speaker 6 (37:31):
That's not fun.

Speaker 7 (37:32):
You won't see me advertising my fifty thousand dollars package
on a Facebook group.

Speaker 18 (37:38):
But you but you still see me on the Facebook group.
It's a lower cost service, right so for me make
me a transition.

Speaker 3 (37:48):
I don't know if I would call it a trans Yeah,
I just call it marketing to a different type of client.

Speaker 9 (37:53):
Mm.

Speaker 3 (37:54):
So I still service to see how white clients.

Speaker 7 (37:57):
You don't see 'em on my Instagram don't see 'em, Okay, Facebook,
you don't see me anywhere.

Speaker 3 (38:02):
If set for pictures, if you go to my pictures.

Speaker 15 (38:04):
You're gonna be like, let me go what It's for
a reason, right cause they're searching.

Speaker 7 (38:08):
They yee their own weddings, so they're going to Pinterest
to find its brace them on how.

Speaker 3 (38:14):
To do their own wedding. So I'm gonna show up
over there, right And so, like I said, wasn't a transition.
It's more so a.

Speaker 16 (38:23):
Strategy for me.

Speaker 3 (38:25):
When I'm marketing into a more high end client, I'm
showing us in different ways. That wedding that we did
for fifty.

Speaker 7 (38:33):
Thousand dollars from the rooftop was the simplest wedding that
typ ever.

Speaker 3 (38:38):
Then in my entire life.

Speaker 17 (38:40):
That girl wanted to spend her money and she wanted
to eat on the day of. She didn't wanna feel
like she was stressed.

Speaker 3 (38:48):
That's the stunda that.

Speaker 12 (38:49):
I provide to all class. Whether it's need si wife.

Speaker 3 (38:53):
Or whether there's someone who is spending more money than me.

Speaker 17 (38:57):
Everybody's gonna get the same level of service, but it's
gonna be tailors who it's that exactly their need. So
for me, it's not about transitioning from one level to
another level. It's about building a strategy behind it so
that I fntinue to have money coming in no matter
what when it's flows. Even for some people, I don't
know what that.

Speaker 7 (39:15):
Means, cause I'm still going to boost ourdi Why clients
they're still planning weddings, they still need help. We then
created a separate service that we call guided Coordination or
our gy bride.

Speaker 17 (39:28):
Who decided they still wanna plan everything, but they know
they need someone on.

Speaker 3 (39:33):
The day up.

Speaker 17 (39:35):
But I'm too much of a control free to let
them just come to me at the thirty day market
handing a notebook cocolutions.

Speaker 3 (39:42):
I still have to have a.

Speaker 1 (39:45):
Cause.

Speaker 17 (39:45):
I created a service specifically for that. Yet you can
still play your entire wedding.

Speaker 6 (39:51):
You're gonna check in with me.

Speaker 3 (39:52):
It's once a month until we get to the wedding,
and that checking call.

Speaker 17 (39:56):
I'm still not planning your wedding, but you're gonna unload
every question you've we have for me.

Speaker 3 (40:01):
I'm gonna check him with you. At this point, you
should have called all of these people. Have you called
all of these people? Who is getting on your nerves?
What's happening? Let it all out, h get back to planning, right.

Speaker 7 (40:17):
So he created a dieting point different services specifically ban So.
I think it's more so about being strategic, being created
and being open to making different types of services and
happy just depicted different types of clients.

Speaker 3 (40:32):
That are out there.

Speaker 17 (40:33):
I'm not one that believes that you have to serve
over one niche they it deserved, doesn't.

Speaker 3 (40:38):
Serve one need no, And I'll give you this exampoint
and I'll bush.

Speaker 17 (40:43):
What was U the turning moment for me where I decided, oh,
I could service more than one type of mine? There
were two actually a lot of us are part of
one of 'em. That they came to me and Mama
Bear's spirit was like, girl, what's you doing to do
this too. But I went into a Dollar General.

Speaker 3 (41:00):
Everybody familiar with Dona General and on the shlf or
David sur Cannon. Why is David in Dollar General?

Speaker 15 (41:10):
Mm?

Speaker 3 (41:11):
I thought David only service is high in million dollars webs?
Why is he in here? Oh wait, that's right, I've
saw him.

Speaker 17 (41:18):
Good morning in America. David is also in Michaels serving
my girls the DL my girls talking to them. They're
finding his stuff showing up on the wedding day. But
it's hope full of Davis. So why can't I serve
as different clients?

Speaker 3 (41:34):
And what is he doing to be able to.

Speaker 9 (41:37):
Reach all these differents?

Speaker 3 (41:38):
Right?

Speaker 17 (41:39):
Well, I might not have the product, but I could
create a service to reach those different people.

Speaker 9 (41:43):
Where they are. Thank you.

Speaker 15 (41:46):
That's good.

Speaker 16 (41:47):
So ms Jade, how has your personal life influenced the
way you approach your business?

Speaker 14 (41:54):
M interesting question, I read so one of the things
that a lot of people shy away from is working
with friends and families, And so my personal life a
lot of these people who have served alongside me in
the community for years. They are a part of my
life in all aspects because I want to see them

(42:16):
win as well and so a lot of people say, oh,
you can't be friends with you know.

Speaker 3 (42:21):
People that you work with and in your business.

Speaker 14 (42:24):
When I started a wedding business in twenty fifteen, the.

Speaker 3 (42:29):
Same two friends still work with me now.

Speaker 14 (42:32):
They said, Jay, we don't want to be bothered with
business paperwork where they take a paycheck, and they were
very transparent about that. So from my personal perspective and
translating into business, we have what we typically call it.

Speaker 9 (42:47):
The work had and we get on alone call it.

Speaker 19 (42:50):
We own that.

Speaker 14 (42:51):
Sometimes the hat is personal and sometimes it's business.

Speaker 6 (42:55):
But being able to set.

Speaker 14 (42:56):
Boundaries, it's been very important for us to manage our
work right balance.

Speaker 9 (43:02):
Typically, I know that I'm going to reach out.

Speaker 14 (43:05):
At eight o'clock at nineteen people who are my best friends,
but people.

Speaker 9 (43:08):
Who I work alongside.

Speaker 14 (43:10):
So I'll say text message, Hey, no rush work crawled?

Speaker 1 (43:14):
Do you have the passing?

Speaker 15 (43:16):
I'll manage their.

Speaker 14 (43:18):
Boundaries as well as the leader of this group to
make sure.

Speaker 6 (43:21):
That I'm also respecting them in their time.

Speaker 9 (43:25):
So from a personal perspective, I.

Speaker 12 (43:28):
Like to make sure that I manage my schedule with
my friends.

Speaker 6 (43:31):
That work in business with me.

Speaker 14 (43:33):
But in addition to that, a couple of years ago,
I decided that I would no longer plan my life
around the business, but the business.

Speaker 6 (43:41):
Will be planned around my life.

Speaker 14 (43:44):
So if the client says, why are you booked on
November first, and I might not be booked. I may
be a personal endeavor that I have. I'm celebrating my
niece's first birthday, but I'm.

Speaker 9 (43:54):
Booked to them.

Speaker 3 (43:55):
Because I write a book, means when I have.

Speaker 6 (43:58):
Personal endeavors happening.

Speaker 14 (43:59):
And I also make sure that I don't take but
a certain number of weddings per month now, and so
managing my work life balance with my friends and my family,
and then also in addition to making sure that my
life is the priority and.

Speaker 6 (44:12):
That business does not take over my life and my branding, that's.

Speaker 9 (44:16):
Been very important to me.

Speaker 6 (44:17):
That's all exile manage.

Speaker 15 (44:19):
Yeah.

Speaker 16 (44:19):
One of the things that I've done, I guess the
past couple of years that has been great for the
family and myself is that this time, you know, February
first today is the start of our quarter.

Speaker 1 (44:31):
You know.

Speaker 15 (44:31):
I always teach that that my coach meant to know,
my boy was like, who.

Speaker 16 (44:35):
Said that we're supposed to come off of holidays, come
off of fall, fall season, holidays.

Speaker 15 (44:39):
And January one is our Q one.

Speaker 16 (44:41):
Like who has the mental capacity corporations do that because
most corporations they take this.

Speaker 15 (44:46):
Slow down around the holidays.

Speaker 16 (44:48):
US is engagement season, So we were getting off of
one busy season to get into the next business season.
So you may not be physically doing events, but you're
selling your networking, you're doing stuff, You're cleaning up your systems.
So our you know, February first is our personal internal quarter.
And I just go through the calendar and be like, okay,
anniversaries like block certain things off. Like our son who

(45:11):
starts his senior year in the fall. When I was
going through my twenty twenty five calendar on paper, I
called them over. I'm like, you're going to be seventeen
on August seventeenth, Like that's crazy.

Speaker 15 (45:21):
You'll graduate out of high.

Speaker 16 (45:22):
School at seventeen and then turns eighteen, and so like,
his senior year's coming up. So the team knows that,
like I I'm going to be out of pocket for
homecoming and prom and you know, talking to senior pictures
with Andree like it's all those kind of things and
knowing those major things are coming up and building a
business around like my life. You know, say it's kind

(45:43):
of like a good balance of both and it's not.
You know, balance is such a nichey word and everyone
was using it for a while, but it's like prioritize,
like what's a priority, Like you're in a hostel in
this season, and then you got to chill in this season, right,
but got to the kids. Well, oh my friends there
they're spring breaking and Panama City. I'm like, yeah, but
you spend the whole summer in Florida on a cruise,
like you know, like your friends were home all summer

(46:05):
board you were gone for thirty days this summer, like
on a boat or somewhere with a grandparents. Because I said,
I work hard on the fall in the spring so
we can have a good summer. So kind of balancing
like that. So I love that you said that too.
It's just like and also the capacity, you know, I
always talk about that when I'm coaching, like what's your capacity?
You your personal capacity? What's success to you? Not to

(46:25):
girlfriends sitting next to you, to your left, of your right,
because you have different lives right all right, list, so
this is really whole group and one word, what would
it be if you had to describe your brand and
one word.

Speaker 3 (46:37):
What would it be?

Speaker 15 (46:38):
Jay. We'll start with you since you have the mic
over there.

Speaker 9 (46:41):
Family.

Speaker 14 (46:43):
I want in all of the employees to feel like
family because the end, I wanted this to be an
enjoyable place for them to work.

Speaker 13 (46:52):
I don't want them to go, oh, I gotta go
work with day to day.

Speaker 6 (46:55):
I want to be like oh I used to work
with day to day.

Speaker 12 (46:57):
Like we're gonna turn up in that way.

Speaker 3 (47:00):
So I wanted to be a family envirments. It's my
entirety awesome. I'll say vibrants MM. I want all of
my weddings not going to be like.

Speaker 17 (47:12):
Vibrant and colored atmosphere, but I want the five of
the room to be vibrant.

Speaker 3 (47:17):
I want our.

Speaker 7 (47:19):
Associates insistance that is there to be vibrant and be
of a dancing getting everybody else excited about the event.

Speaker 3 (47:26):
I want it to build like the parties m et three.

Speaker 17 (47:29):
Times we're planning as many time we are executing. I
was always going to be a vibrant hapning to.

Speaker 9 (47:35):
Be well like.

Speaker 15 (47:36):
That's a good word. It's konia soul.

Speaker 9 (47:40):
MM. You know, how do we take care of our
couples as intentional.

Speaker 3 (47:47):
It's with care every when.

Speaker 9 (47:49):
I want them to know that we have we are
there for them from beginning until the very end.

Speaker 13 (47:56):
And that even translating how they take care of their wedding.

Speaker 15 (48:01):
M ooh, yes, yeah, it's important so as that part.

Speaker 6 (48:05):
Of my WRIS and how I sign every day.

Speaker 16 (48:10):
So well, yeah, I like that you said that though, too,
cause you could tell, and Discovery calls like I want couples,
if you come to me and the first they got
your mouth is that you wanna be published, We're not
the one for you, Like we plan and designed beautiful
events that happened to be published at times and all
our publications and award with Organic So it's like.

Speaker 15 (48:29):
You're right, It's like you could tell. It's like if
they care.

Speaker 16 (48:31):
About their families and they and their experience, and I'm like,
what's your priority? And if they say I want my
my people to have a good time and I want
them to feel loved and exper and all those touch
points on for that, Like, but I love creating those
touch points for our clients.

Speaker 15 (48:44):
So I love soulful. That's a good word Atlanta times.

Speaker 3 (48:48):
MM. I want my couples to.

Speaker 17 (48:52):
Look at their wedding and take about their wedding when
they're fifty.

Speaker 9 (48:55):
Five years old.

Speaker 3 (48:57):
Want them to still feel like it is style.

Speaker 20 (49:01):
Yeah, this beautiful, you know, different personal aspects that they
uh incorporated in their.

Speaker 12 (49:08):
Wedding is still you know, very relevant and very creative.

Speaker 7 (49:12):
To the times.

Speaker 6 (49:12):
Ye.

Speaker 9 (49:13):
So I just don't want my weddings to go out
of style.

Speaker 12 (49:19):
Mm and that can mean so many different days to
that couple. But I just I want their grand children
to look at.

Speaker 15 (49:26):
Him any saying, look at papa, he look good, good? Right,
he still look good? All right?

Speaker 3 (49:34):
I always I would say timeless.

Speaker 16 (49:36):
And we didn't you say that because my in laws
so shout out mom and dad, tandell they've been married,
uh fifty one years and we didn't know this.

Speaker 15 (49:45):
I always wanted to, Like, when we were planning our wedding,
I'm like.

Speaker 16 (49:47):
Babe, I just love a a a black man and
a white tuxedo jacket and black pants. And he was like,
he he has this thing now in our family. Since
I can't see your dress, you can't see my tucks.
So I didn't know what he was wearing. And my
girlfriends were like, are you crazy? It's like I am
not marrying somebody I got a dressed for the rest
of my life, y'all, well have children for that, And
so he did it, not realizing that his father wore

(50:10):
the same exact thing, and my granddaddy, who passed away
this past March, wore the same combination.

Speaker 15 (50:15):
And it's just like to see that and then look
at all their albums and here, you.

Speaker 16 (50:19):
Know, back in the day, it was like, you just
did what your mama told you, and that's what my
mother and was like the mother just invited her friends
and family and it was like and sir bride, like
the local flower shot was like, all your girls.

Speaker 15 (50:29):
Are wearing yellow, yellow, and white flowers. Next think your
white flowers. There was no real creativity, but when you.

Speaker 16 (50:35):
Look at those, it looked so classic and so clean,
and everyone's so pretty and put together, and it's like, yeah, it's,
you know, a little bit of dated outfits, but it's like,
I love the looking at those fifty sixty year.

Speaker 15 (50:46):
Old albums and be like that looks great now. Those
who got married in the.

Speaker 19 (50:49):
Eighties, Lord blessed their hearts stage.

Speaker 15 (50:52):
M and them shining and the cum of buns and
it was oh yeah.

Speaker 3 (50:57):
Ooh, staircakes.

Speaker 16 (50:58):
The staircakes, yes, benefl Yeah, my cake lady I had
a Dominican cake baker. She made one of those, but
we didn't care cause the cake was awesome.

Speaker 15 (51:06):
Oh m, d Deserray.

Speaker 3 (51:10):
I would say by any word would be obtainable.

Speaker 8 (51:13):
MM.

Speaker 7 (51:14):
Really love working with couples who do not use the
word luxury yet.

Speaker 3 (51:21):
Just say so because I also feel that though that
every wedding is a luxury, is a luxury to have
when I said that.

Speaker 7 (51:28):
Earlier today, and so I like to say that my
word would be obtainable because I'm willing to have that
conversation with in regards the budget that you have to
see how we can make it work.

Speaker 3 (51:37):
Right.

Speaker 7 (51:37):
You might not be able to obtain everything, okay, so
we can't work it out. We can make some really
lovely things happen on your special day if you will
listen about to assist you where I can MM, and where.

Speaker 3 (51:52):
I can I've got some really good friend that I
can reach.

Speaker 15 (51:55):
Out to, and as that would be my work, I
love that, Sean, it would.

Speaker 9 (52:00):
Be service to serve to right.

Speaker 20 (52:02):
So visually, you know you would probably think it's like,
oh so fantastically.

Speaker 12 (52:07):
And so you know that's just kind of developed world.

Speaker 3 (52:11):
With the past three years.

Speaker 20 (52:14):
But how we make people feel is really important to
our brands and people can you know, can read our reviews,
but it's how it's how we made people.

Speaker 12 (52:23):
Build, yeah, connections, buildings.

Speaker 9 (52:25):
So as our business.

Speaker 11 (52:27):
Growth, as we pivoted, as things change, that will also
just always be a strong point, just how we show
up and serve.

Speaker 9 (52:35):
People and how we make people build.

Speaker 15 (52:38):
Thank you so much, ladies. That was really good. Thank
you so much, ladies.

Speaker 16 (52:41):
Thank you for all of you of you for being
our lovely guest a live studio audience, and this has
been such an inspiring conversation and I'm so grateful for
each of you for sharing your wisdom and experiences to
everyone here and listening on the podcast. Remember that building
your brand is not us about business, is about passion,

(53:02):
purpose and persistence.

Speaker 15 (53:04):
Thank you for being here. God bless you, and remember
to always put love first. Have a good night.

Speaker 19 (53:12):
I hope today's session reminded you to stand a little
taller charge with your words and lead with bonus in
every room you walk into.

Speaker 21 (53:21):
And if this episode spoke to you, then you absolutely
need to be in the room for becoming the business
retreat for Wedding Planners twenty twenty six. We're returning to
Atlanta for another unforgettable experience filled with strategy, structure and
support design specifically for planners ready to grow as profitable, peaceful,

(53:41):
purpose driven CEOs.

Speaker 19 (53:43):
Registration officially opens April twenty nine, but you can join
our wait list just click on the link in the biome.

Speaker 22 (53:50):
This will give you early access, exclusive bonuses and behind
the scenes updates. Head to the link in the biome
and add your name to our lists, and as always,
don't forget to follow the podcast, leave us a review
and tag me on Instagram at Irene Tyndale.

Speaker 19 (54:06):
I love hearing your takeaways and sharing this journey with you.
And until next time, plan our friends, keep planning with intentions,
showing up and confidence and becoming the business that you
have dreamt of.

Speaker 15 (54:20):
Love you all, see you soon.

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S2 Ep.5 - The Journey Behind the Brand – Lessons in Business and Balance - Live from Becoming 2025

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}S2 Ep.5 - The Journey Behind the Brand – Lessons in Business and Balance - Live from Becoming 2025