Are you tired of feeling busy but not booked? In this solo episode, Irene breaks down the truth about Revenue Generating Activities (RGA’s)—the intentional tasks that actually grow your wedding planning business. She teaches from the 3 foundational pillars used inside her coaching programs:
💰 Finances & Sales
📣 Visibility & Marketing
⚙️ Operations & Systems
Learn what it really takes to shift from hustle to strategy—and why building a sustainable, six-figure business starts with structure, not hype. Whether you’re looking to book more clients, grow your team, or just stop spinning in circles, this episode gives you real talk and real action steps. In this episode, you’ll learn:
Ready to take the next step? Book a Free Discovery Call with Irene to see if the Success Pod or CEO Collective is right for you!
Book Your Free Discovery Call Now!!!
Let’s Connect:
Instagram: @irenetyndale
Loved this episode?
Please subscribe, rate, and leave a review! And don’t forget to share this episode with your planner bestie. 💕Ready to step into your next level?
Join us at the Becoming the Business Retreat 2026! Registration is now OPEN: Click Here!!!
Enter Promo Code MIND for 20% Off Explore My Coaching & Education Programs:
Click Here For our Coaching Programs...
Follow 19 Media Group:
Twitter: @19MGroup
Instagram: 19mediagroup
https://www.19MediaGroup.com
Discover our favorite podcast gear and support the show—shop our studio must-haves on our Amazon Affiliate page! https://www.amazon.com/shop/19mediagroup
Want to join the conversation or invite us to your platform? Connect with us and share your vision (budget-friendly collaborations welcome)! https://bit.ly/19Guest
💰 Finances & Sales
📣 Visibility & Marketing
⚙️ Operations & Systems
Learn what it really takes to shift from hustle to strategy—and why building a sustainable, six-figure business starts with structure, not hype. Whether you’re looking to book more clients, grow your team, or just stop spinning in circles, this episode gives you real talk and real action steps. In this episode, you’ll learn:
- What RGA’s are and why they matter
- How to build weekly habits that drive income
- Examples of high-impact tasks in each business pillar
- Why systems are essential if you want to hire help or scale
- How to use tools like Dubsado and Flodesk to streamline your backend
- Dubsado (CRM for automating client communication)
- Grab my Dubsado Promo Link - dubsado.com/?c=ite
- Grab my Dubsado Promo Link - dubsado.com/?c=ite
- Flodesk (Email marketing made beautiful + simple)
- Try Flodesk with my Promo Code - https://flodesk.com/c/IRENE50
Ready to take the next step? Book a Free Discovery Call with Irene to see if the Success Pod or CEO Collective is right for you!
Book Your Free Discovery Call Now!!!
Let’s Connect:
Instagram: @irenetyndale
Loved this episode?
Please subscribe, rate, and leave a review! And don’t forget to share this episode with your planner bestie. 💕Ready to step into your next level?
Join us at the Becoming the Business Retreat 2026! Registration is now OPEN: Click Here!!!
Enter Promo Code MIND for 20% Off Explore My Coaching & Education Programs:
Click Here For our Coaching Programs...
Follow 19 Media Group:
Twitter: @19MGroup
Instagram: 19mediagroup
https://www.19MediaGroup.com
Discover our favorite podcast gear and support the show—shop our studio must-haves on our Amazon Affiliate page! https://www.amazon.com/shop/19mediagroup
Want to join the conversation or invite us to your platform? Connect with us and share your vision (budget-friendly collaborations welcome)! https://bit.ly/19Guest
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome to Inside the Wedding Planner's Mind with Irene Tyndale,
Chief Event Officer of Irene Tyndale Weddings and Events. All right,
missus Tyndale, let's get to it.
Speaker 2 (00:12):
Hey, Hey, sisters and planning Welcome back to another episode
of Inside the Wedding Planner's Mind. I'm your host, Irene Tyndale,
planner coach and your no fluff business friend. Today we're
diving into something I've been teaching heavily for the last
few months in the success pot and the CEO Collective
RGA's revenue generating activities. Now, before we dive in, let
(00:36):
me say this. I am not the coach constantly shouting
six figure, six figure, six figures, because I've lived it
and I know the real work it takes to not
just hit six figures, but sustain them. If you don't
have workflows, systems and structure, that revenue goal will break you.
Use might get you there once, but systems keeps you there.
(00:59):
That's where ours come in. They're how you build a
business that works for you. So pause what you're doing,
grab your notebook or the notes app, and let's dig
into the task that actually grow your business. And if
you're already thinking that's what I've been missing, good news.
This is exactly the work we do inside my coaching programs.
(01:23):
We build systems, create clarity, and prioritize the right things together.
But don't just take my word for it. Here's what
one of our coaching clients had to say.
Speaker 3 (01:34):
If you're a wedding planner looking to level up your business,
you need to hear this.
Speaker 4 (01:40):
Hi. I'm Tanya.
Speaker 3 (01:41):
I am the CEO and lead planner of Happy Planning
Events here in New York City. Join in the success
part for Wedding Planners by Coach by Irene Tyndale was
a game changer for me and my business. I joined
back in twenty twenty three. When I first started out
as a wedding planner, the first call I felt at home.
(02:02):
I felt that I wasn't alone and that there were
other planners having the same issues or same concerns or
needing the same advice that I did. And it didn't
matter whether they were in business for five years or
just starting out like I was. Irene gives us resources
and she gives us trainings on anything that we feel
(02:26):
we need in our business. Since I have been in
this program, my business has not been the same. I
have grown as potentially So if you're serious about growing
your wedding planning business, the success part is for you.
It has been a game changer for me. It has
been a game changer for my business. It has helped
me to grow and to serve my clients in excellence.
Speaker 2 (02:50):
So what exactly are rgas I'm glad you asked. Reverdew
generating activities are intentional, strategic tasks that directly lead to salees, visibility,
a long term business sustainability. They're not just it's not
just the busy work right. It's not the scrolling.
Speaker 4 (03:09):
Through TikTok hoping for inspo. They're not focused.
Speaker 2 (03:13):
They're focused repeatable actions that create traction, not distraction. I
teach RGA's and three key pillars finances and sales, visibility
and marketing, operations and systems. Now, let's break each of
them down with examples and explain why they matter. Pillar
(03:35):
number one finances and sales. This is a part of
your business. If it's not flowing, your business can't grow.
Too Many planners avoid talking about money. Listen, I'm one
of them. Believe me, I'm one of them. But sales
is service. Following up selling and tracking revenue is not
about being pushy. You're not being a used car salesman.
(03:57):
It's about being responsible. Now Here are a few examples
of finance and sales RGAS following up with leaves. Don't
let inquiries sit cold, create a three to five email sequence.
Use the AI systems that are out there to help
you with this. You don't want to let somebody go
(04:18):
because you haven't heard back from them, Text message them,
email them, follow up it is. It doesn't come out
of our inquiry file until they actually told me we
went in other direction, or we're not interested anymore. I
have followed up with people weeks after they've inquired with
us and they're like, oh my gosh, we got so
busy with work and travel, something happened with the family. Yes,
we would love to hop on a call with you.
(04:40):
If someone is not scheduling a call with you, follow
up with them. Because something that Dwayne told me a
few years ago about sales. He's like, you need to
stop thinking about sales as you're used car salesman. And
no offense to any used car salesman out there, but
he used car salesman, because these couples have a need,
(05:00):
they don't know what they're doing. It's either a they
don't know what they're doing, or be the venue is
requiring them to have a planner. Right, So they actually
have a need and we have a solution for them.
And it kind of comes down to these three things
he said. He says, they love you and they book you,
and that is what we all want. We want a
ton of those, right, yes and no. The second is
(05:22):
they love you, but cannot afford you. And guess what, friend,
that's none of your business. Or number three, they don't
like you, and that's also none of your business. Right,
So following up with these leads is not bothering them
is what we're in business for. Right, It's like, hey,
I want to help you. How can I help you?
Let's schedule a call right. Then the next one is
sending proposal and contracts within twenty twenty four to forty
(05:45):
eight hours. You want to strike why the interest is hot,
if you had a great discovery called consultation with them,
make sure that you are customizing this proposal with the
templates that you have, making sure that there's pictures. Then
the venue that they're having their wedding ed, especially if
you've worked at that venue before. You know if it's
an interracial couple, if it's a black couple of Suspanish,
(06:09):
but whatever it is, if you have photos that resemble
the couple that you have met.
Speaker 4 (06:12):
With, add it in there.
Speaker 2 (06:14):
Make sure you're adding touch points and descriptions of kind
of the things they talked about, on their pain points
and their priorities in your proposal, and get those proposal
out between twenty four to forty eight hours. Use the
systems that we have to send this out now.
Speaker 4 (06:31):
I need you to.
Speaker 2 (06:32):
Get confident on these discovery calls and consultation.
Speaker 4 (06:37):
That's the next one.
Speaker 2 (06:38):
Ask the right questions, overcome objections, and clearly explain your process.
But also pay attention to what they're telling you because
they may have inquired about wedding day management day of,
but in you talking to them, you're realizing that they
would benefit from partial or even full And I did
that this year. I you know what, listen to a
(06:58):
couple of the calls that we had and the couples
that we talked to and realized that they needed a
lot more than wedding day management day of coordination, and
they booked. I said, you know, I really would. I
think you would benefit from our partial planning. And let
me explain our parture planning. It's a more popular package.
You're planning the wedding yourself, but not by yourself. You
have basically a human resource. And they all booked. But
(07:21):
if I would have just taken them for the word
and sold them that, I would have not gone, you know,
doubled my revenue at that point for that booking.
Speaker 4 (07:30):
Create or update your packages.
Speaker 2 (07:33):
Make sure your packages and services reflect what clients need,
but also what's profitable. You need to make sure that
your your packages, the numbers, what you're charging.
Speaker 4 (07:46):
Is not something you pulled out the air.
Speaker 2 (07:47):
Please do the math and see what does the cost
to be you what's your goals for the year kind
of sort of do what your market research and see
what everybody else is charging, and you know, pick a
price that's good for you, and you know, make sure
you update them to reflect that, tracking revenue weekly. Now,
this is something that I have struggle with. Listen, I
(08:12):
can budget for clients. I can help clients manage their
money and manage their budget, but something about doing it
for myself and for my business. I was taking my
head in the sand, and so my coach was like,
you cannot avoiding it.
Speaker 4 (08:26):
Is not making any goal away.
Speaker 2 (08:27):
I need you to commit to understanding your numbers weekly, monthly, quarterly, annually.
Know what's booked, what's pending, and what you're aiming for.
Like you have to set a goal for how many
weddings do you want to have a year, what are
you charging for each of those weddings? How many weddings
you currently have on the books. How many more weddings
you need to book for In order to meet your
(08:51):
goals for the year. You have to know your numbers
and track them. I have had so many conversations with
planners that I coach in my you know, in the
WhatsApp and voice tex who are freaking out about their
numbers and when I had them take a deep breath
and look at year over year. Okay, so this time
last year, how many weddings that you have on the
book versus this year this time this year. And so
(09:15):
often when they look, they're like, oh wait, I have
actually more weddings on the books this year than last year.
I may have booked less weddings in this quarter than
I did last quarter last year at the same time.
Speaker 4 (09:27):
But the bookings overall for the year are up high.
Speaker 2 (09:30):
But also the revenue, like I've had times where I've
had less events on the books for more revenue on
the books and more money in the bank. Because we
should charge more. We increase prices, right, we increased prices.
Speaker 4 (09:45):
We have affiliations that we're working with.
Speaker 2 (09:48):
You know, we're making money off of sleeping room blocks,
whatever the case may be. So tracking your revenue and
your expenses every week it is ideal.
Speaker 4 (09:59):
Right now, why does this matter?
Speaker 2 (10:01):
You can't build a profitable business if you avoid money.
Your financial rgas are the difference between guessing and growing.
Speaker 4 (10:10):
And when I tell you, I've had.
Speaker 2 (10:11):
Moments like that too, and my coach said, okay, well
look over year over year. But also she's like, you're
in you were in a growing phase. You were in
a rebranding or rebuilding phase. So you know, you know
the reason why I looked at my numbers this quarter
Q one, I really looked at my numbers from March
of twenty twenty four versus March of twenty twenty five,
(10:33):
and the number of leads were down.
Speaker 4 (10:35):
But we may I understand why.
Speaker 2 (10:38):
We've gone through some major changes as a team and
as a company, and that.
Speaker 4 (10:42):
Was the reason.
Speaker 2 (10:43):
So there's always we want to take the emotions out
of understanding our finances. Right here's a pro tip. Schedule
money CEO hour once a week. I'm going to say
it again, schedule an hour once a week for CEO
money time, money CEO time. I don't care what you
call it. Just put money if you just want to
(11:04):
put that on the thing. Ten o'clock am on Monday,
I'm going to review my numbers, review your income goals,
your leads, and do your follow ups.
Speaker 4 (11:16):
And it's important to put it on.
Speaker 2 (11:18):
The schedule because if it's not on the schedule, it
doesn't get done. So make an appointment with yourself money
CEO hour. Pillar Number two visibility and marketing. It's one
of my favorite ones. Now let's talk about visibility aka
getting in front of the people who need to know
your name. Stop being the best kept secret. It's not cute,
(11:39):
it's not getting you noticed, it's not you know. All
you're doing is, let's just be honest. You're being a
little better because you see other people who are not
as talented as you, who who don't provide the service
the level of service that you provide. You've been told
about other people that you're better than the ones that
are getting booked all the time. But guess what, if
you look at their and if you look at their website,
(12:01):
they're talking about who they are and who they service
and how they're doing it. You could be the best
planner in your market. But if no one knows you exist,
you'll stay under book. Visibility is about staying top of mind,
building trust, and making sure your brand is seen consistently
by potential clients and industry peers. This is not about
(12:23):
posting just a posts. It's about being strategic and present
in the right places. So here are some examples of
visibility and marketing. Rgas Instagram stories.
Speaker 4 (12:35):
With your face.
Speaker 2 (12:36):
Yes, your face, your beautiful, glorious face. You are fearfully
and wonderfully made and we need to show it. So
show up and speak to your audience. People trust people
gen Z, which is the majority of the couples that
we're seeing right now, love to know who you are
before they inquire with you. Weekly or bi weekly email newsletters,
(12:59):
So stay in your client's inbox and remind them of
who you are. If you participated in wedding show or
open house and you have a lead list, you should
be cleaning up that lead list every month and emailing
couples tips and advice and inspiration of what is going
on in your area. If there's any open houses, any
bridal boutiques are having things, someone is having an open house,
(13:21):
whatever the case may be, share with them and then
of course let them know it. Hey, if you need
help with your wedding, click here to schedule a discovery call.
You need to show up in their inboxes. It could
be bi weekly, it could be monthly, it could be weekly,
whatever you have time for. Use something like flow desk,
which is super simple and easy to use that beautiful templates.
Use chat gbut to help you, you know, customize email blast,
(13:46):
don't make it worthy, add some photos to it.
Speaker 4 (13:48):
But do that right vendor follow ups.
Speaker 2 (13:51):
Reconnect after every wedding or after every season, right, say
thank you, let them know that you know you enjoy
working with them. Tag them on social media posts, you know,
tag them.
Speaker 4 (14:04):
Or hyperlink them in your and your blog posts. That
kind of thing.
Speaker 2 (14:07):
Just just connect with people, let you know see how
you could help them, and then talk about what you're
working on as well. Networking events. Show up in person,
local networking groups, planner meetups, association events, be seen and
be known. If you live in an area, then you
don't see anybody hosting a networking event or gathering for
(14:29):
event pros a wedding pros do it. Get with your
favorite venue, get with some of your favorite vendors, and
host your own, you know, networking events. It don't even
have to be fancy. It could be at a coffee house,
It could be for lunch at a panera.
Speaker 4 (14:43):
I don't care.
Speaker 2 (14:44):
But you need to connect with people one on one
and not you know, doing an event, doing a wedding
isn't a really a time to connect. It's like a hello, goodbye,
this is what's going on, Thank you for your service.
Speaker 4 (14:56):
We'll talk next week. Connect with everybody.
Speaker 2 (15:00):
Shows and open houses, these are amazing opportunities to get
in front of dozens or even hundreds of engaged.
Speaker 4 (15:05):
Couples in a single day.
Speaker 2 (15:07):
Show up prepared with a strong brand, present a beautiful table,
collaborate with if you're a planner, collaborate with the flora is,
Collaborate with rental companies, put together a beautiful display, and
have a great time connecting with couples.
Speaker 4 (15:23):
Venue site visits and vendor meetings.
Speaker 2 (15:25):
These are often overlook but they're incredibly powerful.
Speaker 4 (15:29):
Go visit your top venues, tour.
Speaker 2 (15:31):
The space, build those relationships so that they remember you.
When a couple asks for a planner referral, don't go
into these conversations or these meetings with what they can
do for you. Always see what you could do for
them and offer them your help and assistance.
Speaker 4 (15:48):
See what their couples are needing.
Speaker 2 (15:49):
Ask them you know who's here often, you know what
planners are here, often, what vendors are here oftens, Look
at their preferred vendor lists and make sure that you're
reaching out to some of those vendors on that list
to talk about that particular venue, especially if you've never
worked there. Sharing real wedding content you know strategically, don't
just post photos, don't post videos of the day bts,
(16:15):
share the story, highlight the couple's vision, tag vendors, and
always explain your value.
Speaker 4 (16:21):
Now why is all this important?
Speaker 2 (16:23):
People book who they know and trust, and most importantly,
people refer those they know, like and trust. Being visible
builds brand awareness, but being consistently visible builds authority.
Speaker 4 (16:39):
So here's a tip.
Speaker 2 (16:41):
Choose two platforms to show up on digitally like IG
and email, and commit to one in person visibility touch
point each month, whether it's a wedding shown, a venue tour,
or networking, lunch, cocktail, coffee, whatever. Speaking of visibility, if
you're ready to step into your next level as a CEO,
(17:03):
you need to join me at Becoming the business retreat
for wedding planners, happening January thirty to February second, twenty
twenty six in Atlanta, Georgia at the Starling Hotel. We're
going back to basic training, systems, sales, structure, and strategy.
Go to irenetindal dot com for SLAST retreat and get
(17:23):
your seat before we sell out. Enter promo codemned for
twenty percent off Pillar three Operations and systems. Now, let's
talk about the unsexy but absolutely essential stuff your back
end systems. If your business falls apart when you get busy,
(17:44):
or if you're the only one who knows how to
do anything that's not sustainable. Systems and operations are how
you build your business, not just a hustle.
Speaker 4 (17:54):
And here's the truth.
Speaker 2 (17:56):
If you're planning to outsource, whether it's a virtual assistant,
social media manager, or branching strategists. You must have your
processes mapped out and documented. But even more importantly, if
you're planning to grow a team with assistance or lead planners,
then everything you do needs to be written out, organized
and standardized. No more reinventing the wheel with every event.
(18:21):
Your team needs structured not guesswork. That's why I'm so
excited to share that I've created a full SOP templating
gunline for the planners inside the success Pod and the
CEO collective.
Speaker 4 (18:33):
It's designed to help you.
Speaker 2 (18:34):
Organize your business by department and functions. You can finally
create repeatable systems and delegate with confidence, because when your
systems are tight, your business can grow without you burning out.
Here are some examples of operations and system RGAS Automating
inquiry responses. Use a CRM like a DEPSADO, so leads
(18:59):
here from you instantly, especially for those planners that are
working full time. But even most importantly during the busy season,
leads still come in, so you want to be able
to capture those leads and have them go down through
a whole workflow, through a whole funnel Creating client workflows
from onboarding to offboarding give clients a consistent experience. I'm
(19:21):
here to tell you that this right here, these two
things right here, and automating your inquiries, responses and creating
client workflows is a crucial part of your branding. I've
had couples tell me that from the moment they got
on my website and inquired to scheduling the call, to
(19:42):
having the discovery call, the contract and the proposal and
the invoice process and all the off boarding and the
offboarding and everywhere in between was so aligned with my brand,
with who I was, the flow, how.
Speaker 4 (19:55):
We made it easy for them to connect with us,
for them.
Speaker 2 (19:58):
To pay sign you know, plan, manage, and execute all
of that. And it's very important to create client workflows
from onboarding to offboarding and all the good stuff in between.
Documenting SOPs standard operating procedures. Write out how you plan, manage,
(20:18):
and execute talk. Map out the timelines, how you communicate
with vendors to prep for the wedding day, how things
flow for the wedding day. You know your expectations for
lead planners, your expectations for wedding day assistance.
Speaker 4 (20:32):
The list goes on and on and on.
Speaker 2 (20:35):
Build your template library with email templates, with timeline templates,
with welcome guides, with checklists.
Speaker 4 (20:43):
This will save you time.
Speaker 2 (20:44):
Also with this, make sure that you have multiple proposal
templates for all the different services that you offer and
the only thing that you have to change is photos.
Speaker 4 (20:56):
Right, don't be reinventing proposals.
Speaker 2 (20:58):
And if your planner out there does not have a CRM,
a customer relations management system like a DEPSADO, please please
please lick into it. It's inexpensive and get yourself something
that's going to help you capture these inquiries.
Speaker 4 (21:13):
And helps you service your clients better.
Speaker 2 (21:16):
Tracking project timelines now you can use tools like an asana,
a clickup, or even Google sheets or Google calendars to
keep things moving. You want to be able to have
a place where all your tasks live for your business,
all these rgas that you're working on, or your CEO task,
but even task for your clients and task for your team.
(21:38):
You want to have a place where you are tracking
all these things. We here use clickup, but we also
use Asana with some of our clients, some of our
corporate clients, but both of those systems are great.
Speaker 4 (21:49):
Clickup is a little bit more robust.
Speaker 2 (21:50):
I always say the clickup is Asana and Trello had
a baby.
Speaker 4 (21:55):
That's what clickup is.
Speaker 2 (21:57):
But Asana is pretty easy to use and it's free
if you get the basic level.
Speaker 4 (22:03):
Okay, why does this matter?
Speaker 2 (22:05):
Systems create freedom. It gives you freedom to do the site.
Speaker 4 (22:09):
Visits and the networking events.
Speaker 2 (22:11):
It gives you freedoms to spend time with your kids.
It gives you freedoms not to have to work every
single weekend and have your team work some weekends and
you have some weekends off.
Speaker 4 (22:21):
It gives you the freedom to take vacations.
Speaker 2 (22:24):
I remember, you know, over the past, I will say
since twenty twenty one, I have taken more and more
time off every summer to be with the family, visit
our parents, you know, attend conferences if I need to.
Speaker 4 (22:38):
We took a cruise one.
Speaker 2 (22:40):
Year and I was gone a whole week, completely off
their grid. And it was great because we had the
systems in place, my team, my VA, everybody had what
they needed to be able to do the job I
was gone.
Speaker 4 (22:54):
It reduces errors.
Speaker 2 (22:56):
Because what happens is sometimes we forget what we promise,
we forget what's in our contracts.
Speaker 4 (23:01):
We forget what's in our proposals.
Speaker 2 (23:03):
And if you're changing things from client to client and
you're not doing things consistent from client to client, you're
gonna mess yourself up.
Speaker 4 (23:10):
But you're also going to drop the ball somewhere, right.
Speaker 2 (23:13):
They help you delegate and train a team, which again
it goes with the freedom, right, It helps you delegate
and train with the team. I think sometimes the reason
we are quote unquote afraid or hesitant to hire a
VA or AD team members is not is because it's
not because we don't trust the people, is that we
(23:37):
haven't put the things together in order to for them to.
Speaker 4 (23:41):
Do their jobs right.
Speaker 2 (23:43):
Those who do their jobs, you do this work so
that you can hire someone to help you.
Speaker 4 (23:49):
You know.
Speaker 2 (23:50):
One of the things that's driving me crazy right now
is when I'm reaching out to vendors and I'm not
getting responses back, and they like, oh, it's a busy
season whatever. If you're so busy, hire somebody to help
you behind the scenes, because what happens is when the
season slows down, anybody that you missed touching base with
during your quote unquote busy time, you're not going to
(24:10):
be able to book them. So the operation system rjs
will help you to delegate and train a team, and
most importantly, they're positioning you to scale. So many times
I'm coaching people, whether it's a one on one or
group coaching, or they come to becoming and they're like, well,
I want to scale.
Speaker 4 (24:26):
I want to go.
Speaker 2 (24:27):
From start off to growth and from growth to scaling.
I want to hire a team, I want to rebrand,
I want to do.
Speaker 4 (24:32):
All these things.
Speaker 2 (24:33):
And then I'm like, okay, well do you have SOPs?
Do you have your workflows? Do you know who your
ideal client is? Do you have an understanding of your
marketing and your visibility plans? And they look at me
like do you're in the headlight? Because I've been there,
I'm teaching you all from what I've experienced, right, my
failures and my successes. So it's important to know that
a lot of this stuff has to be put in place,
(24:54):
especially the systems and operations, to.
Speaker 4 (24:57):
Help you to scale. So here's a pro tip.
Speaker 2 (24:59):
Start with just one your inquiry process from inquiry to booking.
Just start with one workflow. Write out your entire workflow,
just brain dump in. Now I'm gonna give a little
another little tip. Take your process right now. It doesn't
have to make a ton of sense. Just take your
process how you do things right now, stack it in
Chatgiptanta to clean it up and create an sp for you.
Speaker 4 (25:20):
A workflow for you.
Speaker 2 (25:22):
Even ask her to help you with wording for email
responses and all that good stuff. Right map about what
happens from the moment that the lead hit You know,
the lead fills out the form on your website, every email,
every step, every decision.
Speaker 4 (25:39):
Systemize it.
Speaker 2 (25:40):
So the lead you know how my system works is
that you know, the couple fills out the lead form,
they hit submit, my calendar comes up. They schedule a
calendar the time on my calendar to do the discovery call.
The system sends them a thank you email confirmation. Within
that email contains my a synopsis, a summary of all
(26:02):
of our packages that we offer and our starting rains,
and some information about it. But our system also follows
up with them and lets them know your calls. In
two days your calls and a day your call is
in two hours. So that's how grandular you want it
to get. We have these beautiful systems for a reason.
Let's use it. So systemize it. So go ahead and
create from start to finish your inquiry to booking process,
(26:24):
which is just the top part of working with a couple.
All right, planner friends, here's your RGA homework for this week.
Create a weekly RGA list with one or two tasks
and each pillar that you will accomplish. If two is
too many, at least one per pillar. What are you
going to do every week? Audit last week, what moved
(26:48):
the needle? What didn't work? So not only audit last week,
audit last month, audit your last quarter and shot if
you want to audit your last year what didn't work.
This is the one time I'm going to tell you
to look through what.
Speaker 4 (27:01):
Did not work.
Speaker 2 (27:01):
I'm always telling you when you're looking into making plans
and setting goals for the next quarter or the next year,
to look at all your accomplishments first, because a lot
of times our brain automatically goes what didn't work. But
for this I want you to really look at what
moved the needle and what didn't move the needle. So
I want you to look at both. I want you
to look at the good and the bad. Right, it's
(27:23):
not really bad. Sometimes something didn't work or didn't move
the needle or you wasn't able to do or because
of whatever the case may be, you were busy, or
you had something.
Speaker 4 (27:33):
Personal come up. But let's do that. What moved the
needle and what didn't move the needle.
Speaker 2 (27:38):
Schedule two CEO work sessions sixty to ninety minutes each,
one for visibility, one for systems, one for finances. But
make sure that you schedule two CEO working sessions with
yourself every week. Do that for the next two weeks. Now,
DM me at Irene Tindale on Instagram and tell me
(28:00):
what pillars you're working on this week. I can't wait
to see you know what you're working on. If you
have any questions, feel free to DM me on Instagram
because I love talking about urgas, so don't you know,
don't be shy. Let me know what you're working on.
Text message me through DMS or like look at me.
Speaker 4 (28:18):
I'm old. Dm me on Instagram and ask your questions.
Let me know.
Speaker 2 (28:23):
I would love to hear how this has helped you
and if you know you need accountability, strategy and a
supportive community to help you implement these things. Let's talk
book a discovery call with me to find out this.
Speaker 4 (28:37):
You know all about our success pod.
Speaker 2 (28:39):
And our CEO collective and see if this is right
fit for your business.
Speaker 4 (28:43):
What O were your goals, your gabs, your next best steps.
So go to.
Speaker 2 (28:50):
My show notes and click on the link and schedule
your discovery call.
Speaker 4 (28:54):
Let's close with this.
Speaker 2 (28:56):
Six figure businesses aren't built on vibes and vision boards,
build on workflow systems and structure. Your rgas are your foundation.
If you want growth that lasts, you have to stop
hustling and start leading. Thanks for tuning in to Inside
the Wedding Planner's Mind. Subscribe, leave a five star review,
(29:16):
and share this episode with a planner who needs it.
Until next time, keep planning, keep growing, and above all,
keep a coming.
Speaker 4 (29:25):
Love you and God bless
Welcome to Inside the Wedding Planner's Mind with Irene Tyndale,
Chief Event Officer of Irene Tyndale Weddings and Events. All right,
missus Tyndale, let's get to it.
Speaker 2 (00:12):
Hey, Hey, sisters and planning Welcome back to another episode
of Inside the Wedding Planner's Mind. I'm your host, Irene Tyndale,
planner coach and your no fluff business friend. Today we're
diving into something I've been teaching heavily for the last
few months in the success pot and the CEO Collective
RGA's revenue generating activities. Now, before we dive in, let
(00:36):
me say this. I am not the coach constantly shouting
six figure, six figure, six figures, because I've lived it
and I know the real work it takes to not
just hit six figures, but sustain them. If you don't
have workflows, systems and structure, that revenue goal will break you.
Use might get you there once, but systems keeps you there.
(00:59):
That's where ours come in. They're how you build a
business that works for you. So pause what you're doing,
grab your notebook or the notes app, and let's dig
into the task that actually grow your business. And if
you're already thinking that's what I've been missing, good news.
This is exactly the work we do inside my coaching programs.
(01:23):
We build systems, create clarity, and prioritize the right things together.
But don't just take my word for it. Here's what
one of our coaching clients had to say.
Speaker 3 (01:34):
If you're a wedding planner looking to level up your business,
you need to hear this.
Speaker 4 (01:40):
Hi. I'm Tanya.
Speaker 3 (01:41):
I am the CEO and lead planner of Happy Planning
Events here in New York City. Join in the success
part for Wedding Planners by Coach by Irene Tyndale was
a game changer for me and my business. I joined
back in twenty twenty three. When I first started out
as a wedding planner, the first call I felt at home.
(02:02):
I felt that I wasn't alone and that there were
other planners having the same issues or same concerns or
needing the same advice that I did. And it didn't
matter whether they were in business for five years or
just starting out like I was. Irene gives us resources
and she gives us trainings on anything that we feel
(02:26):
we need in our business. Since I have been in
this program, my business has not been the same. I
have grown as potentially So if you're serious about growing
your wedding planning business, the success part is for you.
It has been a game changer for me. It has
been a game changer for my business. It has helped
me to grow and to serve my clients in excellence.
Speaker 2 (02:50):
So what exactly are rgas I'm glad you asked. Reverdew
generating activities are intentional, strategic tasks that directly lead to salees, visibility,
a long term business sustainability. They're not just it's not
just the busy work right. It's not the scrolling.
Speaker 4 (03:09):
Through TikTok hoping for inspo. They're not focused.
Speaker 2 (03:13):
They're focused repeatable actions that create traction, not distraction. I
teach RGA's and three key pillars finances and sales, visibility
and marketing, operations and systems. Now, let's break each of
them down with examples and explain why they matter. Pillar
(03:35):
number one finances and sales. This is a part of
your business. If it's not flowing, your business can't grow.
Too Many planners avoid talking about money. Listen, I'm one
of them. Believe me, I'm one of them. But sales
is service. Following up selling and tracking revenue is not
about being pushy. You're not being a used car salesman.
(03:57):
It's about being responsible. Now Here are a few examples
of finance and sales RGAS following up with leaves. Don't
let inquiries sit cold, create a three to five email sequence.
Use the AI systems that are out there to help
you with this. You don't want to let somebody go
(04:18):
because you haven't heard back from them, Text message them,
email them, follow up it is. It doesn't come out
of our inquiry file until they actually told me we
went in other direction, or we're not interested anymore. I
have followed up with people weeks after they've inquired with
us and they're like, oh my gosh, we got so
busy with work and travel, something happened with the family. Yes,
we would love to hop on a call with you.
(04:40):
If someone is not scheduling a call with you, follow
up with them. Because something that Dwayne told me a
few years ago about sales. He's like, you need to
stop thinking about sales as you're used car salesman. And
no offense to any used car salesman out there, but
he used car salesman, because these couples have a need,
(05:00):
they don't know what they're doing. It's either a they
don't know what they're doing, or be the venue is
requiring them to have a planner. Right, So they actually
have a need and we have a solution for them.
And it kind of comes down to these three things
he said. He says, they love you and they book you,
and that is what we all want. We want a
ton of those, right, yes and no. The second is
(05:22):
they love you, but cannot afford you. And guess what, friend,
that's none of your business. Or number three, they don't
like you, and that's also none of your business. Right,
So following up with these leads is not bothering them
is what we're in business for. Right, It's like, hey,
I want to help you. How can I help you?
Let's schedule a call right. Then the next one is
sending proposal and contracts within twenty twenty four to forty
(05:45):
eight hours. You want to strike why the interest is hot,
if you had a great discovery called consultation with them,
make sure that you are customizing this proposal with the
templates that you have, making sure that there's pictures. Then
the venue that they're having their wedding ed, especially if
you've worked at that venue before. You know if it's
an interracial couple, if it's a black couple of Suspanish,
(06:09):
but whatever it is, if you have photos that resemble
the couple that you have met.
Speaker 4 (06:12):
With, add it in there.
Speaker 2 (06:14):
Make sure you're adding touch points and descriptions of kind
of the things they talked about, on their pain points
and their priorities in your proposal, and get those proposal
out between twenty four to forty eight hours. Use the
systems that we have to send this out now.
Speaker 4 (06:31):
I need you to.
Speaker 2 (06:32):
Get confident on these discovery calls and consultation.
Speaker 4 (06:37):
That's the next one.
Speaker 2 (06:38):
Ask the right questions, overcome objections, and clearly explain your process.
But also pay attention to what they're telling you because
they may have inquired about wedding day management day of,
but in you talking to them, you're realizing that they
would benefit from partial or even full And I did
that this year. I you know what, listen to a
(06:58):
couple of the calls that we had and the couples
that we talked to and realized that they needed a
lot more than wedding day management day of coordination, and
they booked. I said, you know, I really would. I
think you would benefit from our partial planning. And let
me explain our parture planning. It's a more popular package.
You're planning the wedding yourself, but not by yourself. You
have basically a human resource. And they all booked. But
(07:21):
if I would have just taken them for the word
and sold them that, I would have not gone, you know,
doubled my revenue at that point for that booking.
Speaker 4 (07:30):
Create or update your packages.
Speaker 2 (07:33):
Make sure your packages and services reflect what clients need,
but also what's profitable. You need to make sure that
your your packages, the numbers, what you're charging.
Speaker 4 (07:46):
Is not something you pulled out the air.
Speaker 2 (07:47):
Please do the math and see what does the cost
to be you what's your goals for the year kind
of sort of do what your market research and see
what everybody else is charging, and you know, pick a
price that's good for you, and you know, make sure
you update them to reflect that, tracking revenue weekly. Now,
this is something that I have struggle with. Listen, I
(08:12):
can budget for clients. I can help clients manage their
money and manage their budget, but something about doing it
for myself and for my business. I was taking my
head in the sand, and so my coach was like,
you cannot avoiding it.
Speaker 4 (08:26):
Is not making any goal away.
Speaker 2 (08:27):
I need you to commit to understanding your numbers weekly, monthly, quarterly, annually.
Know what's booked, what's pending, and what you're aiming for.
Like you have to set a goal for how many
weddings do you want to have a year, what are
you charging for each of those weddings? How many weddings
you currently have on the books. How many more weddings
you need to book for In order to meet your
(08:51):
goals for the year. You have to know your numbers
and track them. I have had so many conversations with
planners that I coach in my you know, in the
WhatsApp and voice tex who are freaking out about their
numbers and when I had them take a deep breath
and look at year over year. Okay, so this time
last year, how many weddings that you have on the
book versus this year this time this year. And so
(09:15):
often when they look, they're like, oh wait, I have
actually more weddings on the books this year than last year.
I may have booked less weddings in this quarter than
I did last quarter last year at the same time.
Speaker 4 (09:27):
But the bookings overall for the year are up high.
Speaker 2 (09:30):
But also the revenue, like I've had times where I've
had less events on the books for more revenue on
the books and more money in the bank. Because we
should charge more. We increase prices, right, we increased prices.
Speaker 4 (09:45):
We have affiliations that we're working with.
Speaker 2 (09:48):
You know, we're making money off of sleeping room blocks,
whatever the case may be. So tracking your revenue and
your expenses every week it is ideal.
Speaker 4 (09:59):
Right now, why does this matter?
Speaker 2 (10:01):
You can't build a profitable business if you avoid money.
Your financial rgas are the difference between guessing and growing.
Speaker 4 (10:10):
And when I tell you, I've had.
Speaker 2 (10:11):
Moments like that too, and my coach said, okay, well
look over year over year. But also she's like, you're
in you were in a growing phase. You were in
a rebranding or rebuilding phase. So you know, you know
the reason why I looked at my numbers this quarter
Q one, I really looked at my numbers from March
of twenty twenty four versus March of twenty twenty five,
(10:33):
and the number of leads were down.
Speaker 4 (10:35):
But we may I understand why.
Speaker 2 (10:38):
We've gone through some major changes as a team and
as a company, and that.
Speaker 4 (10:42):
Was the reason.
Speaker 2 (10:43):
So there's always we want to take the emotions out
of understanding our finances. Right here's a pro tip. Schedule
money CEO hour once a week. I'm going to say
it again, schedule an hour once a week for CEO
money time, money CEO time. I don't care what you
call it. Just put money if you just want to
(11:04):
put that on the thing. Ten o'clock am on Monday,
I'm going to review my numbers, review your income goals,
your leads, and do your follow ups.
Speaker 4 (11:16):
And it's important to put it on.
Speaker 2 (11:18):
The schedule because if it's not on the schedule, it
doesn't get done. So make an appointment with yourself money
CEO hour. Pillar Number two visibility and marketing. It's one
of my favorite ones. Now let's talk about visibility aka
getting in front of the people who need to know
your name. Stop being the best kept secret. It's not cute,
(11:39):
it's not getting you noticed, it's not you know. All
you're doing is, let's just be honest. You're being a
little better because you see other people who are not
as talented as you, who who don't provide the service
the level of service that you provide. You've been told
about other people that you're better than the ones that
are getting booked all the time. But guess what, if
you look at their and if you look at their website,
(12:01):
they're talking about who they are and who they service
and how they're doing it. You could be the best
planner in your market. But if no one knows you exist,
you'll stay under book. Visibility is about staying top of mind,
building trust, and making sure your brand is seen consistently
by potential clients and industry peers. This is not about
(12:23):
posting just a posts. It's about being strategic and present
in the right places. So here are some examples of
visibility and marketing. Rgas Instagram stories.
Speaker 4 (12:35):
With your face.
Speaker 2 (12:36):
Yes, your face, your beautiful, glorious face. You are fearfully
and wonderfully made and we need to show it. So
show up and speak to your audience. People trust people
gen Z, which is the majority of the couples that
we're seeing right now, love to know who you are
before they inquire with you. Weekly or bi weekly email newsletters,
(12:59):
So stay in your client's inbox and remind them of
who you are. If you participated in wedding show or
open house and you have a lead list, you should
be cleaning up that lead list every month and emailing
couples tips and advice and inspiration of what is going
on in your area. If there's any open houses, any
bridal boutiques are having things, someone is having an open house,
(13:21):
whatever the case may be, share with them and then
of course let them know it. Hey, if you need
help with your wedding, click here to schedule a discovery call.
You need to show up in their inboxes. It could
be bi weekly, it could be monthly, it could be weekly,
whatever you have time for. Use something like flow desk,
which is super simple and easy to use that beautiful templates.
Use chat gbut to help you, you know, customize email blast,
(13:46):
don't make it worthy, add some photos to it.
Speaker 4 (13:48):
But do that right vendor follow ups.
Speaker 2 (13:51):
Reconnect after every wedding or after every season, right, say
thank you, let them know that you know you enjoy
working with them. Tag them on social media posts, you know,
tag them.
Speaker 4 (14:04):
Or hyperlink them in your and your blog posts. That
kind of thing.
Speaker 2 (14:07):
Just just connect with people, let you know see how
you could help them, and then talk about what you're
working on as well. Networking events. Show up in person,
local networking groups, planner meetups, association events, be seen and
be known. If you live in an area, then you
don't see anybody hosting a networking event or gathering for
(14:29):
event pros a wedding pros do it. Get with your
favorite venue, get with some of your favorite vendors, and
host your own, you know, networking events. It don't even
have to be fancy. It could be at a coffee house,
It could be for lunch at a panera.
Speaker 4 (14:43):
I don't care.
Speaker 2 (14:44):
But you need to connect with people one on one
and not you know, doing an event, doing a wedding
isn't a really a time to connect. It's like a hello, goodbye,
this is what's going on, Thank you for your service.
Speaker 4 (14:56):
We'll talk next week. Connect with everybody.
Speaker 2 (15:00):
Shows and open houses, these are amazing opportunities to get
in front of dozens or even hundreds of engaged.
Speaker 4 (15:05):
Couples in a single day.
Speaker 2 (15:07):
Show up prepared with a strong brand, present a beautiful table,
collaborate with if you're a planner, collaborate with the flora is,
Collaborate with rental companies, put together a beautiful display, and
have a great time connecting with couples.
Speaker 4 (15:23):
Venue site visits and vendor meetings.
Speaker 2 (15:25):
These are often overlook but they're incredibly powerful.
Speaker 4 (15:29):
Go visit your top venues, tour.
Speaker 2 (15:31):
The space, build those relationships so that they remember you.
When a couple asks for a planner referral, don't go
into these conversations or these meetings with what they can
do for you. Always see what you could do for
them and offer them your help and assistance.
Speaker 4 (15:48):
See what their couples are needing.
Speaker 2 (15:49):
Ask them you know who's here often, you know what
planners are here, often, what vendors are here oftens, Look
at their preferred vendor lists and make sure that you're
reaching out to some of those vendors on that list
to talk about that particular venue, especially if you've never
worked there. Sharing real wedding content you know strategically, don't
just post photos, don't post videos of the day bts,
(16:15):
share the story, highlight the couple's vision, tag vendors, and
always explain your value.
Speaker 4 (16:21):
Now why is all this important?
Speaker 2 (16:23):
People book who they know and trust, and most importantly,
people refer those they know, like and trust. Being visible
builds brand awareness, but being consistently visible builds authority.
Speaker 4 (16:39):
So here's a tip.
Speaker 2 (16:41):
Choose two platforms to show up on digitally like IG
and email, and commit to one in person visibility touch
point each month, whether it's a wedding shown, a venue tour,
or networking, lunch, cocktail, coffee, whatever. Speaking of visibility, if
you're ready to step into your next level as a CEO,
(17:03):
you need to join me at Becoming the business retreat
for wedding planners, happening January thirty to February second, twenty
twenty six in Atlanta, Georgia at the Starling Hotel. We're
going back to basic training, systems, sales, structure, and strategy.
Go to irenetindal dot com for SLAST retreat and get
(17:23):
your seat before we sell out. Enter promo codemned for
twenty percent off Pillar three Operations and systems. Now, let's
talk about the unsexy but absolutely essential stuff your back
end systems. If your business falls apart when you get busy,
(17:44):
or if you're the only one who knows how to
do anything that's not sustainable. Systems and operations are how
you build your business, not just a hustle.
Speaker 4 (17:54):
And here's the truth.
Speaker 2 (17:56):
If you're planning to outsource, whether it's a virtual assistant,
social media manager, or branching strategists. You must have your
processes mapped out and documented. But even more importantly, if
you're planning to grow a team with assistance or lead planners,
then everything you do needs to be written out, organized
and standardized. No more reinventing the wheel with every event.
(18:21):
Your team needs structured not guesswork. That's why I'm so
excited to share that I've created a full SOP templating
gunline for the planners inside the success Pod and the
CEO collective.
Speaker 4 (18:33):
It's designed to help you.
Speaker 2 (18:34):
Organize your business by department and functions. You can finally
create repeatable systems and delegate with confidence, because when your
systems are tight, your business can grow without you burning out.
Here are some examples of operations and system RGAS Automating
inquiry responses. Use a CRM like a DEPSADO, so leads
(18:59):
here from you instantly, especially for those planners that are
working full time. But even most importantly during the busy season,
leads still come in, so you want to be able
to capture those leads and have them go down through
a whole workflow, through a whole funnel Creating client workflows
from onboarding to offboarding give clients a consistent experience. I'm
(19:21):
here to tell you that this right here, these two
things right here, and automating your inquiries, responses and creating
client workflows is a crucial part of your branding. I've
had couples tell me that from the moment they got
on my website and inquired to scheduling the call, to
(19:42):
having the discovery call, the contract and the proposal and
the invoice process and all the off boarding and the
offboarding and everywhere in between was so aligned with my brand,
with who I was, the flow, how.
Speaker 4 (19:55):
We made it easy for them to connect with us,
for them.
Speaker 2 (19:58):
To pay sign you know, plan, manage, and execute all
of that. And it's very important to create client workflows
from onboarding to offboarding and all the good stuff in between.
Documenting SOPs standard operating procedures. Write out how you plan, manage,
(20:18):
and execute talk. Map out the timelines, how you communicate
with vendors to prep for the wedding day, how things
flow for the wedding day. You know your expectations for
lead planners, your expectations for wedding day assistance.
Speaker 4 (20:32):
The list goes on and on and on.
Speaker 2 (20:35):
Build your template library with email templates, with timeline templates,
with welcome guides, with checklists.
Speaker 4 (20:43):
This will save you time.
Speaker 2 (20:44):
Also with this, make sure that you have multiple proposal
templates for all the different services that you offer and
the only thing that you have to change is photos.
Speaker 4 (20:56):
Right, don't be reinventing proposals.
Speaker 2 (20:58):
And if your planner out there does not have a CRM,
a customer relations management system like a DEPSADO, please please
please lick into it. It's inexpensive and get yourself something
that's going to help you capture these inquiries.
Speaker 4 (21:13):
And helps you service your clients better.
Speaker 2 (21:16):
Tracking project timelines now you can use tools like an asana,
a clickup, or even Google sheets or Google calendars to
keep things moving. You want to be able to have
a place where all your tasks live for your business,
all these rgas that you're working on, or your CEO task,
but even task for your clients and task for your team.
(21:38):
You want to have a place where you are tracking
all these things. We here use clickup, but we also
use Asana with some of our clients, some of our
corporate clients, but both of those systems are great.
Speaker 4 (21:49):
Clickup is a little bit more robust.
Speaker 2 (21:50):
I always say the clickup is Asana and Trello had
a baby.
Speaker 4 (21:55):
That's what clickup is.
Speaker 2 (21:57):
But Asana is pretty easy to use and it's free
if you get the basic level.
Speaker 4 (22:03):
Okay, why does this matter?
Speaker 2 (22:05):
Systems create freedom. It gives you freedom to do the site.
Speaker 4 (22:09):
Visits and the networking events.
Speaker 2 (22:11):
It gives you freedoms to spend time with your kids.
It gives you freedoms not to have to work every
single weekend and have your team work some weekends and
you have some weekends off.
Speaker 4 (22:21):
It gives you the freedom to take vacations.
Speaker 2 (22:24):
I remember, you know, over the past, I will say
since twenty twenty one, I have taken more and more
time off every summer to be with the family, visit
our parents, you know, attend conferences if I need to.
Speaker 4 (22:38):
We took a cruise one.
Speaker 2 (22:40):
Year and I was gone a whole week, completely off
their grid. And it was great because we had the
systems in place, my team, my VA, everybody had what
they needed to be able to do the job I
was gone.
Speaker 4 (22:54):
It reduces errors.
Speaker 2 (22:56):
Because what happens is sometimes we forget what we promise,
we forget what's in our contracts.
Speaker 4 (23:01):
We forget what's in our proposals.
Speaker 2 (23:03):
And if you're changing things from client to client and
you're not doing things consistent from client to client, you're
gonna mess yourself up.
Speaker 4 (23:10):
But you're also going to drop the ball somewhere, right.
Speaker 2 (23:13):
They help you delegate and train a team, which again
it goes with the freedom, right, It helps you delegate
and train with the team. I think sometimes the reason
we are quote unquote afraid or hesitant to hire a
VA or AD team members is not is because it's
not because we don't trust the people, is that we
(23:37):
haven't put the things together in order to for them to.
Speaker 4 (23:41):
Do their jobs right.
Speaker 2 (23:43):
Those who do their jobs, you do this work so
that you can hire someone to help you.
Speaker 4 (23:49):
You know.
Speaker 2 (23:50):
One of the things that's driving me crazy right now
is when I'm reaching out to vendors and I'm not
getting responses back, and they like, oh, it's a busy
season whatever. If you're so busy, hire somebody to help
you behind the scenes, because what happens is when the
season slows down, anybody that you missed touching base with
during your quote unquote busy time, you're not going to
(24:10):
be able to book them. So the operation system rjs
will help you to delegate and train a team, and
most importantly, they're positioning you to scale. So many times
I'm coaching people, whether it's a one on one or
group coaching, or they come to becoming and they're like, well,
I want to scale.
Speaker 4 (24:26):
I want to go.
Speaker 2 (24:27):
From start off to growth and from growth to scaling.
I want to hire a team, I want to rebrand,
I want to do.
Speaker 4 (24:32):
All these things.
Speaker 2 (24:33):
And then I'm like, okay, well do you have SOPs?
Do you have your workflows? Do you know who your
ideal client is? Do you have an understanding of your
marketing and your visibility plans? And they look at me
like do you're in the headlight? Because I've been there,
I'm teaching you all from what I've experienced, right, my
failures and my successes. So it's important to know that
a lot of this stuff has to be put in place,
(24:54):
especially the systems and operations, to.
Speaker 4 (24:57):
Help you to scale. So here's a pro tip.
Speaker 2 (24:59):
Start with just one your inquiry process from inquiry to booking.
Just start with one workflow. Write out your entire workflow,
just brain dump in. Now I'm gonna give a little
another little tip. Take your process right now. It doesn't
have to make a ton of sense. Just take your
process how you do things right now, stack it in
Chatgiptanta to clean it up and create an sp for you.
Speaker 4 (25:20):
A workflow for you.
Speaker 2 (25:22):
Even ask her to help you with wording for email
responses and all that good stuff. Right map about what
happens from the moment that the lead hit You know,
the lead fills out the form on your website, every email,
every step, every decision.
Speaker 4 (25:39):
Systemize it.
Speaker 2 (25:40):
So the lead you know how my system works is
that you know, the couple fills out the lead form,
they hit submit, my calendar comes up. They schedule a
calendar the time on my calendar to do the discovery call.
The system sends them a thank you email confirmation. Within
that email contains my a synopsis, a summary of all
(26:02):
of our packages that we offer and our starting rains,
and some information about it. But our system also follows
up with them and lets them know your calls. In
two days your calls and a day your call is
in two hours. So that's how grandular you want it
to get. We have these beautiful systems for a reason.
Let's use it. So systemize it. So go ahead and
create from start to finish your inquiry to booking process,
(26:24):
which is just the top part of working with a couple.
All right, planner friends, here's your RGA homework for this week.
Create a weekly RGA list with one or two tasks
and each pillar that you will accomplish. If two is
too many, at least one per pillar. What are you
going to do every week? Audit last week, what moved
(26:48):
the needle? What didn't work? So not only audit last week,
audit last month, audit your last quarter and shot if
you want to audit your last year what didn't work.
This is the one time I'm going to tell you
to look through what.
Speaker 4 (27:01):
Did not work.
Speaker 2 (27:01):
I'm always telling you when you're looking into making plans
and setting goals for the next quarter or the next year,
to look at all your accomplishments first, because a lot
of times our brain automatically goes what didn't work. But
for this I want you to really look at what
moved the needle and what didn't move the needle. So
I want you to look at both. I want you
to look at the good and the bad. Right, it's
(27:23):
not really bad. Sometimes something didn't work or didn't move
the needle or you wasn't able to do or because
of whatever the case may be, you were busy, or
you had something.
Speaker 4 (27:33):
Personal come up. But let's do that. What moved the
needle and what didn't move the needle.
Speaker 2 (27:38):
Schedule two CEO work sessions sixty to ninety minutes each,
one for visibility, one for systems, one for finances. But
make sure that you schedule two CEO working sessions with
yourself every week. Do that for the next two weeks. Now,
DM me at Irene Tindale on Instagram and tell me
(28:00):
what pillars you're working on this week. I can't wait
to see you know what you're working on. If you
have any questions, feel free to DM me on Instagram
because I love talking about urgas, so don't you know,
don't be shy. Let me know what you're working on.
Text message me through DMS or like look at me.
Speaker 4 (28:18):
I'm old. Dm me on Instagram and ask your questions.
Let me know.
Speaker 2 (28:23):
I would love to hear how this has helped you
and if you know you need accountability, strategy and a
supportive community to help you implement these things. Let's talk
book a discovery call with me to find out this.
Speaker 4 (28:37):
You know all about our success pod.
Speaker 2 (28:39):
And our CEO collective and see if this is right
fit for your business.
Speaker 4 (28:43):
What O were your goals, your gabs, your next best steps.
So go to.
Speaker 2 (28:50):
My show notes and click on the link and schedule
your discovery call.
Speaker 4 (28:54):
Let's close with this.
Speaker 2 (28:56):
Six figure businesses aren't built on vibes and vision boards,
build on workflow systems and structure. Your rgas are your foundation.
If you want growth that lasts, you have to stop
hustling and start leading. Thanks for tuning in to Inside
the Wedding Planner's Mind. Subscribe, leave a five star review,
(29:16):
and share this episode with a planner who needs it.
Until next time, keep planning, keep growing, and above all,
keep a coming.
Speaker 4 (29:25):
Love you and God bless
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