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January 19, 2025 43 mins
In this conversation, Vicki Knott, CEO of Crux OCM, shares her entrepreneurial journey from oil and gas to starting her own company. Vicki describes her background and how she met her co-founder, Roger Shirt, and how they developed the idea for Crux OCM.

Tune in to listen to her facscinating journey as she shares her thoughts on:
  1. The power of cross-pollinating ideas - origin story of an innovative startup
  2. The difference between working and selling in the same industry - powerful founder lessons
  3. First steps - why accelerators matter in your startup journey
  4. How to select the right accelerator program for your deep-tech startup
  5. Why location matters - and how to make a smart location decision
  6. The surprising power of financial acumen - from fundraising to selling
  7. How to build financial acumen one day, one step at a time
  8. How to navigate the challenges of selling complex software solutions to large, traditional industries.  
  9. Valuable do's and don'ts in the journey to financial fluency
  10. How to build confidence and overcome imposter syndrome as a female founder in a male-dominated field.  
and much more!
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