Ep 78 - Using Behavioral Science for Startup Success, With Dr. Maria Blekher

In this episode of Invisible Ink, Dr. Maria Blehker—founder of Serendipity Capital and expert in behavioral science—joins Shubha Chakravarthy for a deep dive into how startups, particularly in deep tech and mental health, can succeed by blending scientific rigor with human insight and strategic funding.

Check out this episode to hear her practical tips on how you can leverage research-driven insights from behavioral science to jumpstart progress with your startup as Maria shares her views on:

1. Serendipity Impact VC's thesis and the market opportunity in mental health
2. The emerging founder trends driving new healthcare startups
3. Why behavioral science is your secret superpower to accelerate your startup's success
4. How to accelerate customer acceptance of your new product 
5. Simple steps to improve your sales success in selling an unproven product to a resistant market
6. Then one small reframe that can turn prospects from apathetic to enthusiastic
7. How to find critical flaws in your product without getting your soul crushed
8. Small but powerful ways to overcome stereotype bias that anyone can use
9. Secrets to building strong investor relationships long before you need them

and much more!