June 6, 2024 • 34 mins
Who is targeting women in swing states and what's their message? Brittany Prime is the founder of a new effort - Women4US - to move right-leaning women in AZ, GA, MI, NV, NC, PA, and WI to either vote for Joe Biden or write-in candidate to defeat Donald Trump. Their motto is "Biden or Write-In" and they have a lot to say!
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(00:02):
Is it just me? Or havewe all lost our minds? It's a
question I've been asking myself on repeatfor the last eight years, and I
know I'm not alone in that.Is it the politics, is it the
culture? Or am I just gettingold? Hi? I'm Jennifer Horn,
and I'm a former Republican strategist andparty leader turned independent sanity activist. I
(00:24):
decided to do this podcast so wecould explore these questions. I'll bring experts
to the table from politics and mediaand culture. We'll have raw, insightful
conversations with the clear goal of gettingto the bottom of it all. One
way or another. We've all lostour minds, and I hope you'll join
us on the journey to find themagain. Hi. This is Jennifer Horn,
(00:48):
your host here at Is it justme? Or have we all lost
our minds? It is a beautifulsecond week in May, oh gosh,
second week in June, and I'mreally excited to have our next guest with
us at this particular moment in thepolitical cycle. You might not normally think
(01:10):
of it this way, but nothingabout a Trump election is normal. Now
that he is passed the so calledhush money trial in New York. We're
in a new space, a newstep of this presidential election, as much
as we want to believe otherwise,all the focus has been on the trial,
and so when it comes to peoplethat are persuadable voters, people who
(01:34):
are really involved in the campaign partof this, having that theoretically behind us
to some degree behind us, reallyputs us in a new place, which
is why I think our guest todayis going to be particularly interesting. We
are all familiar with all the organizationsthat were out there in twenty twenty,
including the one I was associated with, the Lincoln Project, and Republicans and
(02:00):
Independence for Biden, which was thegroup that I launched through the you know,
with the Lincoln Project, and thosegroups are still out there. We
still obviously the d n C,the r n C, the campaigns themselves,
you know, a lot of thosegroups that you're familiar with are still
out there and doing their thing.But it is re encouraging for me to
(02:21):
see finally that there are some newvoices coming to this effort as well.
Because we don't win just by bringingthe same people back to the stage,
you know, we don't win byhaving the same voice to say the same
thing. That they said for fouryears ago. And so I've been waiting
and waiting and kind of getting moreand more anxious, thinking where are these
(02:42):
new groups gonna you know, whenare they going to start popping up?
And one of them has. It'sreally a pleasure to have their founder with
us today, a just an outan outstanding voice for what we all most
of us who listen to this podcastbelieve, as far as it goes to
principles, political principles, democracy,constitutional leadership. The organization called Women for
(03:10):
Us the number four Women for Us. You can find them on Twitter at
Women for Us. Their founder isBritney Prime. It's an organization that is
trying to bring conservative, former andcurrent Republican women sent to write women together
to make a difference in this election. And we know when we look at
(03:34):
the polling numbers, when we lookat the focus groups, when we look
at the mid terms leading us intothen into twenty twenty, women matter,
Their voices and more importantly, theirvotes are going to make the difference in
this election. And again, Iknow we all say this every week when
(03:54):
we talk about politics. Every cycle. Somebody said, and I'm guilty of
it myself, this is the mostimportant election of our lifetime. But that
used to be when we talked aboutpolicy and differences and the best way to
solve problems, and we would betalking about one issue or another. I
am a person who sincerely believes thatdemocracy is on the ballot this year,
(04:19):
and we can get into more aboutwhy that is with our guest again,
the founder of Women for US,Britney Prime, Brittany, Thank you so
much for being here today. Thanksso much for having me. It is
great to have you here. Youknow, you and I were chatting a
little bit off air about the differenttopics we want to make sure that we
touch on. But I think whatI really would like to start with is
(04:42):
for you to just kind of introduceyourself to the world, to voters,
to the world of activism. Youknow, just like, who are you
and what led you to take areally significant action by launching an organization that
you're hoping will have a measurable impacton women voters in the Swing States this
(05:09):
year. Absolutely so. We wereborn out of a frustration. Like most
things, I have two co founders, one based in Kansas, Stephanie Sharp,
and one based in Texas, ReneeAffair, And as we talked to
other Republican women from around the country. You know, we we realized no
(05:30):
Democrats were targeting us, or ifthey were, I didn't feel like they
were doing a good job because itwasn't resonating. We were, you know,
we douring the message exactly and wewere we had it in common in
that Trump and trump Ism, youknow, was not our cup of tea.
But so we thought with a littleyou know, peer to peer outreach,
Republican women talking to Republican women,maybe we could be the ones to
(05:56):
make a difference. So in twentytwenty four is focused on activating those maga
exhausted Republican women to vote against Trump. You know, we don't get into
policy or issue statements. We havediverse backgrounds and ideologies, but we're united
under this big tent where we lookat Donald Trump and we say, hell
(06:20):
no, we will not stand bythat man. Absolutely not. We're very
much the quote unquote we've had enoughwomen. So I love that phrase you
just use mega exhausted Republicans. Ithink that there are millions and millions of
(06:40):
mega exhausted Republicans. But my feelingis that as exhausted as they are,
as frustrated as they are. Weknow that human nature, that tribal instinct
that we have so frequently takes overon election day when even if they can't
stand you know, the candidate atthe top of the ticket, they end
(07:02):
up voting Republican or Democrat anyway becauseit's just what they've always done and they
feel like, these are my people. You know, this is my tribe.
You know, how do we goabout and we're going to focus on
women. Always assume that all myquestions are kind of through the filter of
women, because that's the focus ofyour organization. How do you convince somebody
(07:26):
who has always done it this way? I've always voted Republican, I've always
you know, whatever, how doyou persuade somebody to take what is really
a giant step and go in adifferent direction. Well, and part of
that is, you know, offeringthis. You know, our phrase is
(07:47):
vote Biden or writing We get it. You might have voted Republican your entire
life, but if you are aTrump voter in twenty sixteen or twenty twenty,
if all you can do this electionis right in somebody's name, I'm
going to take that win. AndI think that's also how we, you
know, differentiate ourselves from other groups. We're not going to browbeat you into
(08:11):
submission. This is very much,you know, an organization for women who
feel politically homeless, who if NickiHaley was on the ballot, absolutely you'd
be voting for Nicki Haley. Thisis not, you know, a Democratic
front group. These are Republican women. They are conservatives, many are pro
life. One of our women wasa delegate to the twenty sixteen convention.
(08:33):
You know, these very active inthe Tea Party. These are Republican women,
and it's part of it, youknow, is about saving the party.
If you want a Nicki Haley typenominee in twenty twenty eight, then
Joe Biden needs to win in twentytwenty four because so MAGA is not defeated
(08:54):
with with Trump winning in twenty twentyfour. Well, I'm so so happy
to hear you say that, becauseI think it's insightful and it's something that
I've really been trying to, youknow, hammer home that when Trump goes
away, trump Ism and MEGA willremain as the leading force in the Republican
(09:16):
Party potentially for a very very longtime. And I think that it's really
important for people to understand that,and I'm not entirely convinced that they do.
So I love hearing you say that, while you're essentially telling women right
leaning, independent or still Republican womenis that they need to vote for Biden
(09:37):
to save the Republican Party. That'sa really interesting approach, that's an interesting
message. I would love you toexpound on that a little more. Yeah,
I mean, Jeff Duncan and GeorgiaI think has said it. You
know, you kind of use itas a four year reset, let us
catch our breath, let's figure outwhat we want this party to look like.
(10:01):
And you know, it's kind ofwhy I use the phrase pretty often
in our group. It's time foryour big girl pants. You know.
It's it's tough, tough decisions needto be made. And you know,
for me, if Nikki Haley wason the ballot, I would be voting
for Nicki Haley. It's not it'sreality. It's a binary choice. Trump
(10:22):
scares me. Uh and so forme, it's an easy decision for Biden.
I get that it's not for alot of people. But if your
if your motivation is is you don'tlike Trump, ism. You don't like
what's happening to the Republican Party,then he needs to lose. He needs
to go. Now, I'm goingto get off topic a tiny bit just
(10:43):
for a second, because you mentionedNikki Haley several times now, and I
totally completely understand the attraction to NickyHaley amongst mag the mega exhausted Republicans,
and but and while I've been veryclear that I'm going to vote for Joe
(11:05):
Biden that I have, we don'tneed to get deep into it, you
know, but my issues with theRepublican Party are deep and personal, and
they are a long way from earningmy support back, and part of that
is because it's really clear they don'tcare about my support and people like me.
However, I've been fascinated as I'vewatched the Nicki Haley thing unfold.
(11:28):
And she is someone that I havemet, that I have heard in person
many times over the years, thatI know quite a bit about, and
I really had admired her and couldhave been a Nicky Haley voter under different
circumstances. But when she came outand gave what I thought was an incredibly
(11:48):
hypocritical and weak statement about voting forTrump and why she's voting for Trump.
My heart exploded. So when you'relooking at Nicki Haley, having so reported
her in this primary, and youhear how she talked about why she's voting
for Trump, how does that hityou? And is does that take her
(12:09):
off your list for the future oris it one of these things we are
No, we got to focus ontwenty four, twenty eight to conversation for
another day. Personally, I wasshattered, you know, And yet,
okay, was it my fault beingnaive Pollyannish? I'm not sure, but
I held out the smallest hope thatshe would be different. Maybe it's because
(12:31):
she's a woman. I'm not sure. I looked to Lisa Murkowski as a
great leader in the Senate, someonewho's able to stand up and speak her
mind, and you know, lookat what Liz Cheney has done, so
thinking that, you know, NikkiHaley could be one of those few.
I also think she had a lanethat she had kind of carved out for
herself, so politically it didn't makesense to me, you know, twenty
(12:56):
twenty eight. I think it's Ithink we have to see what happened if
she starts jumping for Trump. Youknow, if a lot of people are
saying it wasn't an endorsement, shewas just saying what her personal views are.
Except here's the issue I have withyou agree with that once you publicly
say for whom you are voting,you have endorsed them. You know,
That's that's she's saying when she saysit's not endorsement, She's not going to
(13:22):
campaign for him, She's not goingto go out there rally for him.
But but it is, she hasendorsed the idea of voting for Donald Trump.
I and it, Maily really struggle. I don't know if I'll ever
get like, I don't know ifI'm going to be able to ever seriously
consider a candidate any of them whoendorse Trump, Tim Scott and you know,
all of for all of like thethings she said. I'm sure the
(13:45):
Biden campaign will just use those videosendlessly, as they should, because I
think they were all accurate. DonaldTrump is not fit to be president,
So it's strange to me that youwould vote for someone that you don't think
is fit to be president. Also, she wouldn't be the first Republican to
not support him. It's not likeyou would be lonely. You know,
You've got Todd Young in Indiana,a sitting senator who was saying he's not
(14:11):
going to support Trump, Lisa Murkowski'swho's Collins, there's Larry Higan and Collins
said that they are not going tovote for Trump. Correct, they said
they cannot support him. They've notsaid that they're voting for Biden or anything
else. You know, Larry Hogansaid he's going to write someone in.
Right. You could also just you'rea politician. You can just dodge the
question. You know, that waswhether she knew the question was coming or
(14:35):
not. I'm not sure, butI think you know it to say that,
you know, it's just how she'svoting. You know, it also
makes our job harder because it's anotherthing that I have to argue against,
right, the person saying, well, Nikki Haley's voting for him, why
shouldn't I? And it's ugh right, oh right, I mean it is
(14:56):
the right word. Correct. So, and that's where kind of I think
a lot of women are right now. There are eighty I believe the number
is eighty nine million women are registeredto vote. I'm not sure if that
number is exact. I think thatthat's the correct number right now, and
(15:18):
I should know better than to puta number on the air and not be
completely certain of it. But Ithink there's about eighty nine million registered women
and everything that we look at everypole, every breakdown of the demographics,
whether we're in the swing state oryou know, or elsewhere in the country,
(15:39):
women have the ability to be thedeciding factor in almost every pole.
When it comes to women voters,body is body autonomy is their number one
issue. We know that the overturnof Rob Wade had an extraordinary impact on
the mid terms. I think it'sgoing to have an equally strong impact on
(16:07):
the presidential election in twenty twenty four. Not everybody agrees with that, but
I think that it's going to thatthe Biding campaign is going to be able
to use that very effectively. Whatis your sense and not necessarily even you
know this poll or that poll.What is your sense as an intelligent not
(16:29):
very as much call you middle aged, but I don't want to offend you.
You know, you're a mom,you're a woman, You're very engaged
in politics, you understand policies.What do you think is going to be
the influential issue for most women.Well, for this group that we we
target, which is really the moderatewhite woman, economy is always number one.
(16:55):
Always, I don't care what ishappening in the world, it is
always number one. I think arecent poll with these women had it at
forty two percent. Now, andthat's if you say what is your top
issue, and then you have youknow, healthcare, immigration, abortion around
ten percent after that. Now,if you remind them that there is reproductive
(17:17):
freedom that that is, you know, an option, suddenly that jumps up
to being a top consideration. Also, in this group, you have twenty
five percent that say they will votesolely based on reproductive freedom. Say it
again, how many what's the percentage? Twenty five percent? Twenty five percent
(17:40):
of women will voters will vote solelyof the moderate white women will vote solely
on reproductive freedom. Now, whenyou just include that it will be a
top consideration, so not your solefocus, but a top consideration, the
number jumps to seventy five percent.So I think with this group it will
definitely have an impact. I alsothink you know, women don't only can
(18:07):
you know, focus on one issuewe go to the ballot box. We
can think of a few issues inour brains at the same time and vote
accordingly. So that seventy five percentnumber is very big in my mind.
Also, I think, you know, Republicans have done a great job at
shooting themselves in the foot on thisand that it has turned into a healthcare
(18:27):
issue, not necessarily an abortion issue. We have so many women yes,
pro life, and they end thesentence with I am pro life, but
yes because when they see women bleedingout in hospitals, IVF, birth control,
name it, it is just it'sactivating for this group of women.
(18:51):
It's unbelievable to me the degree towhich the Republican Party has mismanaged this issue
and allowed it to completely blown upregardless. And I'm not going to ask
you to say that your pro lifeor pro choice, because I think at
this moment that's not the issue.And the fact that that's not the issue
(19:12):
is something that the Republican campaigns andstrategists do not understand. That we have
states in this country who are makingit, who are going out of their
way to try to make it impossiblefor women to access birth control. For
women to the degree to which theyare, I think it feels like an
(19:38):
attack to the degree to which theyare trying to attack women's ability to take
care of themselves. And it usedto be and I remember this as a
conservative woman in the Republican Party mywhole life. I used to think,
you know, this idea like that, the Democrats were just not really honest
(20:00):
with how they've framed it. Butthe truth is, there are women in
America today Texas comes to mind firstwho have faced life threatening medical issues because
they could not access the necessary careduring a life threatening pregnancy. Like the
(20:22):
idea that there are women today whohave to drive across state lines. It
blows my mind. It feels likenineteen forty and I think that, and
I know I'm going on too muchhere. I think that's kind of what
you're talking about in the way thatyou phrased it. The Republicans have lost
(20:44):
any moral high ground that they've hadon this issue. I don't think they
have a message that is going topersuade voters. And I think, you
know, so Donald Trump and hiskind of I guess they consider it a
moderating stance. I call it acop out of saying it's a states issue.
So I think Joe Biden can usethat to say, I guess you're
(21:07):
okay with women bleeding out on thehospital floor. If Governor Abbott says it's
okay, right, that's not you. You are President of the United States
protecting women. It's about protecting women, and you know, one of the
most persuadable I think Sarah Longwell saidthis, one of the most persuadable groups
of Republican women are the ones oversixty five. They remember Ronald Reagan,
(21:33):
they remember classic Republican Also, theycame up in the seventies during Row and
the idea that their daughters and granddaughterswill now have fewer rights than they have
is motivating for them as well.I'm a states right person most of the
time, you know the principle ofbut in this with this issue, you're
(21:56):
talking about fifty one percent of thepopulation. You're not talking about something that
can be unique or different state bystate. You know, every state is
populated. The government's primary job isto protect right the citizens of the United
States. If one state, youknow, is allowing women to just bleed
(22:18):
on hospital floors. In one case, I think someone had to call an
ambulance at a hospital to be transferredto another hospital. That is a you
know, that is where the federalgovernment should protect us. It doesn't feel
like America. It feels like astory from a lesser nation when you hear
(22:40):
these things, and don't I feelso strongly about this, but I don't
want to make sure we don't spendall of our time on it. Let's
talk a little bit more about Biden. You just mentioned his name. I
think it's easy for people like youand I in particular, but easy for
people to look at Trump and reallyenumerate what is wrong with him. And
(23:03):
I think there are cases when theword evil is appropriate. Certainly criminal and
crooked, unqualified. You know,we can go through the long list.
But if the point of your organizationWomen for US, I want to remind
people to find it, it's womennumber four US is to persuade right meaning
(23:23):
Republicans and independents to vote for Biden. We have to focus on him a
little bit. So tell me whatare your thoughts about Joe Biden and the
way that he's messaging his campaign.One of the things you said early on
was you agreed with me that thisisn't you know, this was an effort
that was that was needed. Youknow where is it. And you're the
(23:44):
first kind of voter that the Biden'scampaigns should be targeting, but you didn't
feel like they were. You weren'thearing a message. Where are they dropping
the ball and what do you wantto hear the person Joe Biden to say
when he is still at a microphone. I think one of Joe Biden's greatest
strengths is his empathy. He's perhapsone of the most empathetic presidents in modern
(24:07):
history. You know, so leaninto it. He's not gonna out yell
Donald Trump. It's just not anyshouldn't try to because it doesn't feel real,
right, No, exactly, Sogo back to what you are best
at, empathy, And that means, you know, when a journalist asked
you a question about inflation, don'tscream that it's the best damn economy in
(24:32):
the entire world. You know,recognize, I get it. It's tough.
We came out of a pandemic.Look how great we are doing well,
we will continue to do well.We're in this together. You know.
Use that as a moment to kindof rally the troops, but start
with empathy. The same with theborder, which I feel like they are
(24:52):
doing this week. You know,it's action, but it's also recognizing that,
Yeah, the border is an issue, don't. I hate to use
the word gaslight because I think it'soverused, but it's true. You know,
we all see it, we allfeel it. Please do that a
frustration of mine. Go ahead,No, no, you go go ahead.
(25:14):
Uh. Frustration of mine also isI think the outreach to Republicans who
are against Trump. The fact thatthe campaign has not picked up the phone
to Chris Christy or Mike Pence arethe endless others like them, I think
is political malpractice, and I thinksome public outreach would really help the Republican
(25:37):
woman know that this is not justa leftward shifting campaign that's only focused on
the uncommitted and the college protesters aroundPalestine, like right A talked with us.
See, I think you just mentioneda topic that is part of what's
making Biden feel shackled a little bitbecause of the most left meaning members of
(26:06):
his base. I think he hasgiven that issue within his party too much
credence as being something that is goingto impact the outcome of this election.
Now, obviously I haven't seen theirnumbers, the campaign's numbers, or anything
but I think they've made a mistakeon that. Now you also just talked
about he's got to do something,you know, we're tired of being gaslighted
(26:27):
about the border. I think thatthat is an area where he's really dropped
the ball because he has taken actionthat is more significant than Trump in some
numbers, and doesn't at all advertisethat. And they he should be using
(26:48):
the lost opportunity to come to acompromise legislation in Congress against Trump every single
day like the way that unfolded inCongres. Risk I think is criminal as
well. But I get the impressionhe's aware of it because we know that
he's coming out sometime this week witha series of actions he's going to take
(27:11):
to try to address the issues atthe border without Congress, you know kind
of it's you know, it's real, it's extensive. And yeah, because
I think if it's you know,some very you know, small ball,
lukewarm stuff, it's just not goingto help. And yes, I in
my you know, political bubble understandthere was a border bille written by a
(27:34):
conservative Republican that was that Biden supported, that was you know, totally upended
by Trump and Maga congressional Republicans.But people don't care. They don't know,
they don't care. They want tosee action and just saying, you
know, I've done all that Ican and my hands are tied. It
just doesn't work, whether it's thereality or not. Oh no, right,
(27:59):
men have to action. Action,Yes, they're we had show me.
You know, it's show me.So I agree with that. I
think everything you just said, andI think, how are women responding to
this Trump argument about Biden's age longbefore like the first time anybody said it.
(28:22):
It just it just you know,snaps it. You know, it
abandons any credibility for me. They'rejust the two of them are too close
in age, and Trump is justtoo much. You know, he's having
so many embarrassing moments at the atthe microphone. But you know, I
think, how this isn't gonna work. This, this isn't gonna have any
(28:45):
impact. But it has. It'shad a significant impact. People are thinking
that Biden, who's only two anda half or three years, three years,
I think older than than Trump,is you know, some old,
old old lunatic and Trump is someyou know energy that a young guy.
I don't get it, but isthat me or is that women? Well,
I think you know Biden. Iagree that Biden certainly shows his age
(29:11):
maybe more. If you you know, read a transcript of a Trump speech,
it's pretty easy to understand that it'snot very coherent in other ways.
I think that's probably also why theBiden campaign pushed for an early debate,
which I agree with. You know, Trump speaks to his rallies, he
(29:32):
you know, does his press conferences, but let's get him out in front
of all of America remind people.That's a big problem. People aren't reminded
of what Trump was like during hispresidency. The idea that you know,
after his president before January sixth,but after his presidency, his numbers have
only gone up. It's sort ofalarming to me. It's alarming. It's
(29:53):
bizarre, but it's alarming. It'snot it's not completely you know, without
reason in that the idea, youknow, this sentimental sentimentality for past presidents
is a is not uncommon. Youknow, we talk about all past presidents,
(30:14):
uh with generally without really focusing ontheir worst points or their biggest mistakes,
things like that. So I wasn'tover, I wasn't like shocked,
to see that those numbers start tomove with Trump. But on one hand,
but on the other hand, thedifference with Trump is that one he's
running again, and two he's verymuch in the public eye. And three
(30:36):
we are living with in this momentso much of the you know, so
much of the destruction of Donald Trump'sfour years and in the White House.
So like, that's that's weird tome. But I think that's something they
can overcome before election day. Ilove, love, love that you are
(30:56):
doing this, and I would loveto have you back. Maybe the other
founders can join you next time.Before we say goodbye, let's finish with
you talking to me a little bitabout you know what look at look forward
from here? It's June elections inNovember. One. How can people get
(31:18):
involved? Where can they find you? Two? What do you need other
people to do? Absolutely so youcan find us at women the number four
us dot org. You can signup, you can volunteer. We are
focused in the Swing states, butif you live in Ohio or Washington State,
or California or Texas, I wantto get involved. Please do we
(31:41):
have an adopt a Swing state programso we can filter you right in so
you feel like you are Pennsylvania andtotally bought into making sure that state does
not go maga this November. Ofcourse we need supporters, I mean volunteers.
This will take you know, allhands, and I think that's important
(32:05):
for everyone to know. You know, everyone says this is the most important
election. I'm one of the peoplewho agree with that statement view well.
And I think this idea that thisprinciple that democracy is under attack, it
just has gotten progressively more and moreurgent over since twenty sixteen. And I
(32:30):
think the longer we go on likethis, the more people understand it.
I think that efforts like yours aregoing to be critical in making the you
know, the needle move in November. And I hope that people will really
listen carefully to what you're saying andget involved. Britney Prime, she is
(32:52):
one of the founders of Women forUS, Women the number four US dot
org or women the number four Us on Twitter, Get involved, pay
attention to what they're doing, becomeone of them. You know that the
whole idea behind this podcast for therest of this year is going to be
(33:13):
about democracy, about constitutional principles,and about persuading voters and we can't say
enough how important it's going to beto persuade right meaning women. Brittany,
thank you so much for doing whatyou're doing, for making time for us
today. I really look forward toyou being able to join us again.
(33:37):
Thank you for being here. Thankyou so much. You've been listening too.
Is it just me or have weall lost our mind? We will
be back again next week. Ithank you for joining us, for being
part of this, for caring aboutthese important issues, and especially for listening
each week and getting involved and addingyour voice to the message of democracy.
(34:02):
How important it is, how personalit should feel to all of us,
and how worthy it is of ourefforts.
Is it just me? Or havewe all lost our minds? It's a
question I've been asking myself on repeatfor the last eight years, and I
know I'm not alone in that.Is it the politics, is it the
culture? Or am I just gettingold? Hi? I'm Jennifer Horn,
and I'm a former Republican strategist andparty leader turned independent sanity activist. I
(00:24):
decided to do this podcast so wecould explore these questions. I'll bring experts
to the table from politics and mediaand culture. We'll have raw, insightful
conversations with the clear goal of gettingto the bottom of it all. One
way or another. We've all lostour minds, and I hope you'll join
us on the journey to find themagain. Hi. This is Jennifer Horn,
(00:48):
your host here at Is it justme? Or have we all lost
our minds? It is a beautifulsecond week in May, oh gosh,
second week in June, and I'mreally excited to have our next guest with
us at this particular moment in thepolitical cycle. You might not normally think
(01:10):
of it this way, but nothingabout a Trump election is normal. Now
that he is passed the so calledhush money trial in New York. We're
in a new space, a newstep of this presidential election, as much
as we want to believe otherwise,all the focus has been on the trial,
and so when it comes to peoplethat are persuadable voters, people who
(01:34):
are really involved in the campaign partof this, having that theoretically behind us
to some degree behind us, reallyputs us in a new place, which
is why I think our guest todayis going to be particularly interesting. We
are all familiar with all the organizationsthat were out there in twenty twenty,
including the one I was associated with, the Lincoln Project, and Republicans and
(02:00):
Independence for Biden, which was thegroup that I launched through the you know,
with the Lincoln Project, and thosegroups are still out there. We
still obviously the d n C,the r n C, the campaigns themselves,
you know, a lot of thosegroups that you're familiar with are still
out there and doing their thing.But it is re encouraging for me to
(02:21):
see finally that there are some newvoices coming to this effort as well.
Because we don't win just by bringingthe same people back to the stage,
you know, we don't win byhaving the same voice to say the same
thing. That they said for fouryears ago. And so I've been waiting
and waiting and kind of getting moreand more anxious, thinking where are these
(02:42):
new groups gonna you know, whenare they going to start popping up?
And one of them has. It'sreally a pleasure to have their founder with
us today, a just an outan outstanding voice for what we all most
of us who listen to this podcastbelieve, as far as it goes to
principles, political principles, democracy,constitutional leadership. The organization called Women for
(03:10):
Us the number four Women for Us. You can find them on Twitter at
Women for Us. Their founder isBritney Prime. It's an organization that is
trying to bring conservative, former andcurrent Republican women sent to write women together
to make a difference in this election. And we know when we look at
(03:34):
the polling numbers, when we lookat the focus groups, when we look
at the mid terms leading us intothen into twenty twenty, women matter,
Their voices and more importantly, theirvotes are going to make the difference in
this election. And again, Iknow we all say this every week when
(03:54):
we talk about politics. Every cycle. Somebody said, and I'm guilty of
it myself, this is the mostimportant election of our lifetime. But that
used to be when we talked aboutpolicy and differences and the best way to
solve problems, and we would betalking about one issue or another. I
am a person who sincerely believes thatdemocracy is on the ballot this year,
(04:19):
and we can get into more aboutwhy that is with our guest again,
the founder of Women for US,Britney Prime, Brittany, Thank you so
much for being here today. Thanksso much for having me. It is
great to have you here. Youknow, you and I were chatting a
little bit off air about the differenttopics we want to make sure that we
touch on. But I think whatI really would like to start with is
(04:42):
for you to just kind of introduceyourself to the world, to voters,
to the world of activism. Youknow, just like, who are you
and what led you to take areally significant action by launching an organization that
you're hoping will have a measurable impacton women voters in the Swing States this
(05:09):
year. Absolutely so. We wereborn out of a frustration. Like most
things, I have two co founders, one based in Kansas, Stephanie Sharp,
and one based in Texas, ReneeAffair, And as we talked to
other Republican women from around the country. You know, we we realized no
(05:30):
Democrats were targeting us, or ifthey were, I didn't feel like they
were doing a good job because itwasn't resonating. We were, you know,
we douring the message exactly and wewere we had it in common in
that Trump and trump Ism, youknow, was not our cup of tea.
But so we thought with a littleyou know, peer to peer outreach,
Republican women talking to Republican women,maybe we could be the ones to
(05:56):
make a difference. So in twentytwenty four is focused on activating those maga
exhausted Republican women to vote against Trump. You know, we don't get into
policy or issue statements. We havediverse backgrounds and ideologies, but we're united
under this big tent where we lookat Donald Trump and we say, hell
(06:20):
no, we will not stand bythat man. Absolutely not. We're very
much the quote unquote we've had enoughwomen. So I love that phrase you
just use mega exhausted Republicans. Ithink that there are millions and millions of
(06:40):
mega exhausted Republicans. But my feelingis that as exhausted as they are,
as frustrated as they are. Weknow that human nature, that tribal instinct
that we have so frequently takes overon election day when even if they can't
stand you know, the candidate atthe top of the ticket, they end
(07:02):
up voting Republican or Democrat anyway becauseit's just what they've always done and they
feel like, these are my people. You know, this is my tribe.
You know, how do we goabout and we're going to focus on
women. Always assume that all myquestions are kind of through the filter of
women, because that's the focus ofyour organization. How do you convince somebody
(07:26):
who has always done it this way? I've always voted Republican, I've always
you know, whatever, how doyou persuade somebody to take what is really
a giant step and go in adifferent direction. Well, and part of
that is, you know, offeringthis. You know, our phrase is
(07:47):
vote Biden or writing We get it. You might have voted Republican your entire
life, but if you are aTrump voter in twenty sixteen or twenty twenty,
if all you can do this electionis right in somebody's name, I'm
going to take that win. AndI think that's also how we, you
know, differentiate ourselves from other groups. We're not going to browbeat you into
(08:11):
submission. This is very much,you know, an organization for women who
feel politically homeless, who if NickiHaley was on the ballot, absolutely you'd
be voting for Nicki Haley. Thisis not, you know, a Democratic
front group. These are Republican women. They are conservatives, many are pro
life. One of our women wasa delegate to the twenty sixteen convention.
(08:33):
You know, these very active inthe Tea Party. These are Republican women,
and it's part of it, youknow, is about saving the party.
If you want a Nicki Haley typenominee in twenty twenty eight, then
Joe Biden needs to win in twentytwenty four because so MAGA is not defeated
(08:54):
with with Trump winning in twenty twentyfour. Well, I'm so so happy
to hear you say that, becauseI think it's insightful and it's something that
I've really been trying to, youknow, hammer home that when Trump goes
away, trump Ism and MEGA willremain as the leading force in the Republican
(09:16):
Party potentially for a very very longtime. And I think that it's really
important for people to understand that,and I'm not entirely convinced that they do.
So I love hearing you say that, while you're essentially telling women right
leaning, independent or still Republican womenis that they need to vote for Biden
(09:37):
to save the Republican Party. That'sa really interesting approach, that's an interesting
message. I would love you toexpound on that a little more. Yeah,
I mean, Jeff Duncan and GeorgiaI think has said it. You
know, you kind of use itas a four year reset, let us
catch our breath, let's figure outwhat we want this party to look like.
(10:01):
And you know, it's kind ofwhy I use the phrase pretty often
in our group. It's time foryour big girl pants. You know.
It's it's tough, tough decisions needto be made. And you know,
for me, if Nikki Haley wason the ballot, I would be voting
for Nicki Haley. It's not it'sreality. It's a binary choice. Trump
(10:22):
scares me. Uh and so forme, it's an easy decision for Biden.
I get that it's not for alot of people. But if your
if your motivation is is you don'tlike Trump, ism. You don't like
what's happening to the Republican Party,then he needs to lose. He needs
to go. Now, I'm goingto get off topic a tiny bit just
(10:43):
for a second, because you mentionedNikki Haley several times now, and I
totally completely understand the attraction to NickyHaley amongst mag the mega exhausted Republicans,
and but and while I've been veryclear that I'm going to vote for Joe
(11:05):
Biden that I have, we don'tneed to get deep into it, you
know, but my issues with theRepublican Party are deep and personal, and
they are a long way from earningmy support back, and part of that
is because it's really clear they don'tcare about my support and people like me.
However, I've been fascinated as I'vewatched the Nicki Haley thing unfold.
(11:28):
And she is someone that I havemet, that I have heard in person
many times over the years, thatI know quite a bit about, and
I really had admired her and couldhave been a Nicky Haley voter under different
circumstances. But when she came outand gave what I thought was an incredibly
(11:48):
hypocritical and weak statement about voting forTrump and why she's voting for Trump.
My heart exploded. So when you'relooking at Nicki Haley, having so reported
her in this primary, and youhear how she talked about why she's voting
for Trump, how does that hityou? And is does that take her
(12:09):
off your list for the future oris it one of these things we are
No, we got to focus ontwenty four, twenty eight to conversation for
another day. Personally, I wasshattered, you know, And yet,
okay, was it my fault beingnaive Pollyannish? I'm not sure, but
I held out the smallest hope thatshe would be different. Maybe it's because
(12:31):
she's a woman. I'm not sure. I looked to Lisa Murkowski as a
great leader in the Senate, someonewho's able to stand up and speak her
mind, and you know, lookat what Liz Cheney has done, so
thinking that, you know, NikkiHaley could be one of those few.
I also think she had a lanethat she had kind of carved out for
herself, so politically it didn't makesense to me, you know, twenty
(12:56):
twenty eight. I think it's Ithink we have to see what happened if
she starts jumping for Trump. Youknow, if a lot of people are
saying it wasn't an endorsement, shewas just saying what her personal views are.
Except here's the issue I have withyou agree with that once you publicly
say for whom you are voting,you have endorsed them. You know,
That's that's she's saying when she saysit's not endorsement, She's not going to
(13:22):
campaign for him, She's not goingto go out there rally for him.
But but it is, she hasendorsed the idea of voting for Donald Trump.
I and it, Maily really struggle. I don't know if I'll ever
get like, I don't know ifI'm going to be able to ever seriously
consider a candidate any of them whoendorse Trump, Tim Scott and you know,
all of for all of like thethings she said. I'm sure the
(13:45):
Biden campaign will just use those videosendlessly, as they should, because I
think they were all accurate. DonaldTrump is not fit to be president,
So it's strange to me that youwould vote for someone that you don't think
is fit to be president. Also, she wouldn't be the first Republican to
not support him. It's not likeyou would be lonely. You know,
You've got Todd Young in Indiana,a sitting senator who was saying he's not
(14:11):
going to support Trump, Lisa Murkowski'swho's Collins, there's Larry Higan and Collins
said that they are not going tovote for Trump. Correct, they said
they cannot support him. They've notsaid that they're voting for Biden or anything
else. You know, Larry Hogansaid he's going to write someone in.
Right. You could also just you'rea politician. You can just dodge the
question. You know, that waswhether she knew the question was coming or
(14:35):
not. I'm not sure, butI think you know it to say that,
you know, it's just how she'svoting. You know, it also
makes our job harder because it's anotherthing that I have to argue against,
right, the person saying, well, Nikki Haley's voting for him, why
shouldn't I? And it's ugh right, oh right, I mean it is
(14:56):
the right word. Correct. So, and that's where kind of I think
a lot of women are right now. There are eighty I believe the number
is eighty nine million women are registeredto vote. I'm not sure if that
number is exact. I think thatthat's the correct number right now, and
(15:18):
I should know better than to puta number on the air and not be
completely certain of it. But Ithink there's about eighty nine million registered women
and everything that we look at everypole, every breakdown of the demographics,
whether we're in the swing state oryou know, or elsewhere in the country,
(15:39):
women have the ability to be thedeciding factor in almost every pole.
When it comes to women voters,body is body autonomy is their number one
issue. We know that the overturnof Rob Wade had an extraordinary impact on
the mid terms. I think it'sgoing to have an equally strong impact on
(16:07):
the presidential election in twenty twenty four. Not everybody agrees with that, but
I think that it's going to thatthe Biding campaign is going to be able
to use that very effectively. Whatis your sense and not necessarily even you
know this poll or that poll.What is your sense as an intelligent not
(16:29):
very as much call you middle aged, but I don't want to offend you.
You know, you're a mom,you're a woman, You're very engaged
in politics, you understand policies.What do you think is going to be
the influential issue for most women.Well, for this group that we we
target, which is really the moderatewhite woman, economy is always number one.
(16:55):
Always, I don't care what ishappening in the world, it is
always number one. I think arecent poll with these women had it at
forty two percent. Now, andthat's if you say what is your top
issue, and then you have youknow, healthcare, immigration, abortion around
ten percent after that. Now,if you remind them that there is reproductive
(17:17):
freedom that that is, you know, an option, suddenly that jumps up
to being a top consideration. Also, in this group, you have twenty
five percent that say they will votesolely based on reproductive freedom. Say it
again, how many what's the percentage? Twenty five percent? Twenty five percent
(17:40):
of women will voters will vote solelyof the moderate white women will vote solely
on reproductive freedom. Now, whenyou just include that it will be a
top consideration, so not your solefocus, but a top consideration, the
number jumps to seventy five percent.So I think with this group it will
definitely have an impact. I alsothink you know, women don't only can
(18:07):
you know, focus on one issuewe go to the ballot box. We
can think of a few issues inour brains at the same time and vote
accordingly. So that seventy five percentnumber is very big in my mind.
Also, I think, you know, Republicans have done a great job at
shooting themselves in the foot on thisand that it has turned into a healthcare
(18:27):
issue, not necessarily an abortion issue. We have so many women yes,
pro life, and they end thesentence with I am pro life, but
yes because when they see women bleedingout in hospitals, IVF, birth control,
name it, it is just it'sactivating for this group of women.
(18:51):
It's unbelievable to me the degree towhich the Republican Party has mismanaged this issue
and allowed it to completely blown upregardless. And I'm not going to ask
you to say that your pro lifeor pro choice, because I think at
this moment that's not the issue.And the fact that that's not the issue
(19:12):
is something that the Republican campaigns andstrategists do not understand. That we have
states in this country who are makingit, who are going out of their
way to try to make it impossiblefor women to access birth control. For
women to the degree to which theyare, I think it feels like an
(19:38):
attack to the degree to which theyare trying to attack women's ability to take
care of themselves. And it usedto be and I remember this as a
conservative woman in the Republican Party mywhole life. I used to think,
you know, this idea like that, the Democrats were just not really honest
(20:00):
with how they've framed it. Butthe truth is, there are women in
America today Texas comes to mind firstwho have faced life threatening medical issues because
they could not access the necessary careduring a life threatening pregnancy. Like the
(20:22):
idea that there are women today whohave to drive across state lines. It
blows my mind. It feels likenineteen forty and I think that, and
I know I'm going on too muchhere. I think that's kind of what
you're talking about in the way thatyou phrased it. The Republicans have lost
(20:44):
any moral high ground that they've hadon this issue. I don't think they
have a message that is going topersuade voters. And I think, you
know, so Donald Trump and hiskind of I guess they consider it a
moderating stance. I call it acop out of saying it's a states issue.
So I think Joe Biden can usethat to say, I guess you're
(21:07):
okay with women bleeding out on thehospital floor. If Governor Abbott says it's
okay, right, that's not you. You are President of the United States
protecting women. It's about protecting women, and you know, one of the
most persuadable I think Sarah Longwell saidthis, one of the most persuadable groups
of Republican women are the ones oversixty five. They remember Ronald Reagan,
(21:33):
they remember classic Republican Also, theycame up in the seventies during Row and
the idea that their daughters and granddaughterswill now have fewer rights than they have
is motivating for them as well.I'm a states right person most of the
time, you know the principle ofbut in this with this issue, you're
(21:56):
talking about fifty one percent of thepopulation. You're not talking about something that
can be unique or different state bystate. You know, every state is
populated. The government's primary job isto protect right the citizens of the United
States. If one state, youknow, is allowing women to just bleed
(22:18):
on hospital floors. In one case, I think someone had to call an
ambulance at a hospital to be transferredto another hospital. That is a you
know, that is where the federalgovernment should protect us. It doesn't feel
like America. It feels like astory from a lesser nation when you hear
(22:40):
these things, and don't I feelso strongly about this, but I don't
want to make sure we don't spendall of our time on it. Let's
talk a little bit more about Biden. You just mentioned his name. I
think it's easy for people like youand I in particular, but easy for
people to look at Trump and reallyenumerate what is wrong with him. And
(23:03):
I think there are cases when theword evil is appropriate. Certainly criminal and
crooked, unqualified. You know,we can go through the long list.
But if the point of your organizationWomen for US, I want to remind
people to find it, it's womennumber four US is to persuade right meaning
(23:23):
Republicans and independents to vote for Biden. We have to focus on him a
little bit. So tell me whatare your thoughts about Joe Biden and the
way that he's messaging his campaign.One of the things you said early on
was you agreed with me that thisisn't you know, this was an effort
that was that was needed. Youknow where is it. And you're the
(23:44):
first kind of voter that the Biden'scampaigns should be targeting, but you didn't
feel like they were. You weren'thearing a message. Where are they dropping
the ball and what do you wantto hear the person Joe Biden to say
when he is still at a microphone. I think one of Joe Biden's greatest
strengths is his empathy. He's perhapsone of the most empathetic presidents in modern
(24:07):
history. You know, so leaninto it. He's not gonna out yell
Donald Trump. It's just not anyshouldn't try to because it doesn't feel real,
right, No, exactly, Sogo back to what you are best
at, empathy, And that means, you know, when a journalist asked
you a question about inflation, don'tscream that it's the best damn economy in
(24:32):
the entire world. You know,recognize, I get it. It's tough.
We came out of a pandemic.Look how great we are doing well,
we will continue to do well.We're in this together. You know.
Use that as a moment to kindof rally the troops, but start
with empathy. The same with theborder, which I feel like they are
(24:52):
doing this week. You know,it's action, but it's also recognizing that,
Yeah, the border is an issue, don't. I hate to use
the word gaslight because I think it'soverused, but it's true. You know,
we all see it, we allfeel it. Please do that a
frustration of mine. Go ahead,No, no, you go go ahead.
(25:14):
Uh. Frustration of mine also isI think the outreach to Republicans who
are against Trump. The fact thatthe campaign has not picked up the phone
to Chris Christy or Mike Pence arethe endless others like them, I think
is political malpractice, and I thinksome public outreach would really help the Republican
(25:37):
woman know that this is not justa leftward shifting campaign that's only focused on
the uncommitted and the college protesters aroundPalestine, like right A talked with us.
See, I think you just mentioneda topic that is part of what's
making Biden feel shackled a little bitbecause of the most left meaning members of
(26:06):
his base. I think he hasgiven that issue within his party too much
credence as being something that is goingto impact the outcome of this election.
Now, obviously I haven't seen theirnumbers, the campaign's numbers, or anything
but I think they've made a mistakeon that. Now you also just talked
about he's got to do something,you know, we're tired of being gaslighted
(26:27):
about the border. I think thatthat is an area where he's really dropped
the ball because he has taken actionthat is more significant than Trump in some
numbers, and doesn't at all advertisethat. And they he should be using
(26:48):
the lost opportunity to come to acompromise legislation in Congress against Trump every single
day like the way that unfolded inCongres. Risk I think is criminal as
well. But I get the impressionhe's aware of it because we know that
he's coming out sometime this week witha series of actions he's going to take
(27:11):
to try to address the issues atthe border without Congress, you know kind
of it's you know, it's real, it's extensive. And yeah, because
I think if it's you know,some very you know, small ball,
lukewarm stuff, it's just not goingto help. And yes, I in
my you know, political bubble understandthere was a border bille written by a
(27:34):
conservative Republican that was that Biden supported, that was you know, totally upended
by Trump and Maga congressional Republicans.But people don't care. They don't know,
they don't care. They want tosee action and just saying, you
know, I've done all that Ican and my hands are tied. It
just doesn't work, whether it's thereality or not. Oh no, right,
(27:59):
men have to action. Action,Yes, they're we had show me.
You know, it's show me.So I agree with that. I
think everything you just said, andI think, how are women responding to
this Trump argument about Biden's age longbefore like the first time anybody said it.
(28:22):
It just it just you know,snaps it. You know, it
abandons any credibility for me. They'rejust the two of them are too close
in age, and Trump is justtoo much. You know, he's having
so many embarrassing moments at the atthe microphone. But you know, I
think, how this isn't gonna work. This, this isn't gonna have any
(28:45):
impact. But it has. It'shad a significant impact. People are thinking
that Biden, who's only two anda half or three years, three years,
I think older than than Trump,is you know, some old,
old old lunatic and Trump is someyou know energy that a young guy.
I don't get it, but isthat me or is that women? Well,
I think you know Biden. Iagree that Biden certainly shows his age
(29:11):
maybe more. If you you know, read a transcript of a Trump speech,
it's pretty easy to understand that it'snot very coherent in other ways.
I think that's probably also why theBiden campaign pushed for an early debate,
which I agree with. You know, Trump speaks to his rallies, he
(29:32):
you know, does his press conferences, but let's get him out in front
of all of America remind people.That's a big problem. People aren't reminded
of what Trump was like during hispresidency. The idea that you know,
after his president before January sixth,but after his presidency, his numbers have
only gone up. It's sort ofalarming to me. It's alarming. It's
(29:53):
bizarre, but it's alarming. It'snot it's not completely you know, without
reason in that the idea, youknow, this sentimental sentimentality for past presidents
is a is not uncommon. Youknow, we talk about all past presidents,
(30:14):
uh with generally without really focusing ontheir worst points or their biggest mistakes,
things like that. So I wasn'tover, I wasn't like shocked,
to see that those numbers start tomove with Trump. But on one hand,
but on the other hand, thedifference with Trump is that one he's
running again, and two he's verymuch in the public eye. And three
(30:36):
we are living with in this momentso much of the you know, so
much of the destruction of Donald Trump'sfour years and in the White House.
So like, that's that's weird tome. But I think that's something they
can overcome before election day. Ilove, love, love that you are
(30:56):
doing this, and I would loveto have you back. Maybe the other
founders can join you next time.Before we say goodbye, let's finish with
you talking to me a little bitabout you know what look at look forward
from here? It's June elections inNovember. One. How can people get
(31:18):
involved? Where can they find you? Two? What do you need other
people to do? Absolutely so youcan find us at women the number four
us dot org. You can signup, you can volunteer. We are
focused in the Swing states, butif you live in Ohio or Washington State,
or California or Texas, I wantto get involved. Please do we
(31:41):
have an adopt a Swing state programso we can filter you right in so
you feel like you are Pennsylvania andtotally bought into making sure that state does
not go maga this November. Ofcourse we need supporters, I mean volunteers.
This will take you know, allhands, and I think that's important
(32:05):
for everyone to know. You know, everyone says this is the most important
election. I'm one of the peoplewho agree with that statement view well.
And I think this idea that thisprinciple that democracy is under attack, it
just has gotten progressively more and moreurgent over since twenty sixteen. And I
(32:30):
think the longer we go on likethis, the more people understand it.
I think that efforts like yours aregoing to be critical in making the you
know, the needle move in November. And I hope that people will really
listen carefully to what you're saying andget involved. Britney Prime, she is
(32:52):
one of the founders of Women forUS, Women the number four US dot
org or women the number four Us on Twitter, Get involved, pay
attention to what they're doing, becomeone of them. You know that the
whole idea behind this podcast for therest of this year is going to be
(33:13):
about democracy, about constitutional principles,and about persuading voters and we can't say
enough how important it's going to beto persuade right meaning women. Brittany,
thank you so much for doing whatyou're doing, for making time for us
today. I really look forward toyou being able to join us again.
(33:37):
Thank you for being here. Thankyou so much. You've been listening too.
Is it just me or have weall lost our mind? We will
be back again next week. Ithank you for joining us, for being
part of this, for caring aboutthese important issues, and especially for listening
each week and getting involved and addingyour voice to the message of democracy.
(34:02):
How important it is, how personalit should feel to all of us,
and how worthy it is of ourefforts.
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On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!