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March 11, 2024 8 mins
Moreover, businesses are leveraging advanced CRM systems to gain actionable insights into customer behavior. Gone are the days of gut-feeling sales tactics. Globalization has ushered in an era of data-driven decision-making, Jed Anthony Ariens observes. The integration of artificial intelligence (AI) and machine learning (ML) in CRM tools allows for predictive analytics, enhancing the ability to anticipate customer needs and personalize interactions.
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