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August 2, 2025 3 mins
Kendrick Lamar BioSnap a weekly updated Biography.

Kendrick Lamar has owned headlines in the past few days as his creative and business ambitions hit another gear. The biggest news is the launch of Project 3, a global creative agency co-founded with longtime collaborator Dave Free. Adweek reports that Project 3 aims to disrupt brand storytelling with bold, unapologetic Black creativity and will operate as an extension of their influential pgLang venture. In launching Project 3, pgLang also acquired the international creative studio Frosty, broadening their footprint in both corporate and independent brand strategy, creative direction, and content production. The Black Wall Street Times notes that this expansion is drawing major industry attention for its promise to reshape how brands partner with artists and narrative leaders.

On the performance front, Kendrick continues to command global stages. After recent sold-out shows across Europe—including a crowd-igniting set in Barcelona, according to social media footage—the Grand National Tour with SZA rolls on through Rome and soon to Stockholm. Instagram posts are filled with scenes of packed arenas, with fans and critics alike praising the energy and scale of these shows. The tour is generating such hype that Rap Eras on Instagram is calling for Kendrick to extend this creative streak even further.

His chart success remains historic. MyBasin.com highlights that Kendrick’s album GNX just broke the record for the longest-running number one on Billboard’s Top Rap Albums chart, reinforcing his stature as one of the most significant artists in the genre’s history.

Looking ahead, the tour expands outside Europe, with Variety confirming new Latin American dates in major stadiums across Mexico, Colombia, Brazil, Argentina, and Chile this fall. Argentine hip-hop duo Ca7riel and Paco Amoroso will join as support for the Latin American leg. The Australian run is grabbing buzz as ScHoolboy Q was announced as the opener, with tickets set to go on sale via Live Nation and Ticketek soon.

Online, Kendrick is trending heavily. HotNewHipHop and various Instagram reels show the fervor surrounding the upcoming shows and his recent creative triumphs. There is some speculation among fans, stoked by Rap Eras, that this run might signal another surge in new music or major collaborations, but there’s no confirmation from Kendrick’s camp yet.

In sum, Kendrick Lamar is not just filling arenas—he’s reshaping music, creative business, and culture, and every appearance, announcement, and performance over these last few days underlines his enduring impact and ambition.

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Episode Transcript

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Speaker 1 (00:00):
Kendrick Lamar has own headlines in the past few days
as his creative and business ambitions hit another gear. The
biggest news is the launch of Project three, a global
creative agency co founded with longtime collaborator Dave Free. Adweek
reports that Project three aims to disrupt brand's storytelling with bold,
unapologetic black creativity and will operate as an extension of

(00:24):
their influential pg land venture. In launching Project three, pg
Lang also acquired the international creative studio Frosty, broadening their
footprint in both corporate and independent brand strategy, creative direction,
and content production. The Blackwall Street Times notes that this
expansion is drawing major industry attention for its promise to

(00:45):
reshape how brands partner with artists and narrative leaders. On
the performance front, Kendrick continues to command global stages after
recent sold out shows across Europe, including a crowd igniting
set in Barcelona. According to social media footage, the Grand
National Tour with Scissa rolls on through Rome and soon

(01:05):
to Stockholm. Instagram posts are filled with scenes of pact arenas,
with fans and critics alike praising the energy and scale
of these shows. The tour is generating such hype that
rap errors on Instagram is calling for Kendrick to extend
this creative streak even further. His chart success remains historic.

(01:26):
Mybasin dot Com highlights that Kendrick's album GNX just broke
the record for the longest running number one on Billboard's
Top Rap Albums chart, reinforcing his stature as one of
the most significant artists in the genre's history. Looking ahead,
the tour expands outside Europe, with Variety confirming new Latin

(01:47):
American dates in major stadiums across Mexico, Colombia, Brazil, Argentina
and Chile. This fall, Argentine hip hop duo Cast seven
Reel and Park ko' Amoroso will join a support for
the Latin American leg. The Australian run is grabbing buzz
as Schoolboy Q was announced as the opener, with tickets

(02:10):
set to go on sale via Live Nation and ticketec
soon Online. Kendrick is trending heavily hot new hip hop,
and various Instagram reels show the fervor surrounding the upcoming
shows and his recent creative triumphs. There is some speculation
among fans stoked by rap eras that this run might

(02:32):
signal another surge in new music or major collaborations, but
there's no confirmation from Kendrick's camp yet. In sum Kendrick
Lamar is not just filling arenas. He's reshaping music, creative, business,
and culture, and every appearance, announcement, and performance over these
last few days underlines his enduring impact and ambition. And

(02:55):
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