Kendrick Lamar BioSnap a weekly updated Biography.
Kendrick Lamar has dominated headlines and social media this past week with a flurry of career-defining moves that cement his legacy as both a cultural icon and commercial heavyweight. According to Variety, Lamar snagged ten nominations for the 2025 American Music Awards, making him this year's leading contender. The nods span categories like Artist of the Year, Album of the Year for GNX, Song of the Year for Not Like Us, and several recognitions for his collaborations and hip-hop excellence. If he sweeps all eight categories in which he’s nominated, Lamar would tie Michael Jackson and Whitney Houston’s single-year AMA records—a potential milestone fans and pundits are already speculating about. On social platforms, excitement surged as fans discussed Kendrick’s chances, with Instagram posts capturing viral moments from his recent tour stops and awards wins.
Just days later, the NFL officially confirmed Kendrick Lamar as the headliner for the 2025 Super Bowl Halftime Show in New Orleans. The announcement, delivered with trademark showmanship, included Lamar’s remarks promising to remind the world why rap remains the most impactful genre, signaling an ambitious setlist that could span his full discography. The NFL revealed SZA would join him for the halftime show—an electrifying pairing given their past collaborations on tracks like “Luther”, “All the Stars”, and “Doves in the Wind.” Jay-Z praised Lamar as "once-in-a-generation," echoing industry-wide sentiment that this performance will likely become one for the ages. The halftime gig marks Lamar’s second Super Bowl appearance, the last being the critically acclaimed 2022 show with Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige.
Buzz continues to build for their 2025 Grand National Tour, which kicks off this April, with stadium dates selling briskly thanks to demand fueled by their joint Grammy nominations and viral social media moments. Instagram accounts lit up with fan footage from recent shows, like the MetLife Stadium stop, where Lamar’s crowd control and SZA’s charisma drew comparisons to their best live work.
Meanwhile, Lamar’s diss track Not Like Us has extended its cultural reach well past the music charts. It remains a centerpiece of the ongoing rap feud with Drake, as reported by ABC and Rap-Up. The track is up for Video of the Year at the BET Awards alongside Drake’s Family Matters, reflecting how their rivalry has shaped rap’s narrative through both audio and visual storytelling. In a dramatic twist, Not Like Us also surfaced in Drake’s legal battle with Universal Music Group, where Drake accuses his own label of aggressive promotion benefiting Lamar to Drake’s detriment. This escalating saga is closely followed by both hip-hop media and mainstream outlets, with fans dissecting every legal filing and cryptic tweet for clues about which artist might emerge triumphant.
To cap off this whirlwind week, Lamar’s Super Bowl halftime show performance continues to rack up massive reach online, reportedly gathering over 140 million views in six months according to XXL, underscoring his lasting influence and driving new streams of both his solo and collaborative work.
In summary, this past week has seen Kendrick Lamar at his career zenith, crossing musical, business, and cultural boundaries, with speculation rampant over how his AMA dominance, Super Bowl show, and ongoing feud with Drake might shape the landscape of hip-hop for years to come.
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