July 10, 2025 • 39 mins
In the latest episode of "Kickin' It With KeKe," listeners are treated to an insightful conversation with Lilian Sue, a prolific author and experienced PR coach. The episode delves into the intricacies of public relations, the writing process, and the importance of personal branding.
Highlights of the Episode
The Art of Storytelling
Lilian emphasizes the power of storytelling in both writing and PR. She discusses how crafting a compelling narrative can captivate an audience and establish a strong connection between a brand and its consumers.
Building a Personal Brand
Throughout the episode, Lilian shares strategies for building a personal brand. She highlights the importance of authenticity and consistency, urging listeners to stay true to their values while engaging with their audience.
Navigating the PR Landscape
As a seasoned PR coach, Lilian offers valuable insights into the ever-evolving PR landscape. She discusses the challenges and opportunities that arise with the advent of new media platforms and how brands can effectively leverage them.
Writing Tips and Tricks
For aspiring authors, Lilian provides practical advice on overcoming writer’s block and maintaining creativity. She stresses the importance of discipline and setting realistic writing goals.
Key Takeaways
Authenticity is Key: Whether in PR or writing, being genuine resonates with audiences.
Storytelling is Powerful: A well-crafted story can differentiate a brand in a crowded market.
Adaptability: Staying adaptable in the face of new technologies and platforms is crucial for success in PR.
This episode of "Kickin' It With KeKe" offers a wealth of knowledge for anyone interested in public relations, writing, or personal branding. Lilian Sue's expertise provides listeners with actionable insights that can be applied to both personal and professional endeavors.
For more information or to work with Lilian, please visit www.inretrospectwritingservices.com
Connect on Social Media at Lilian Sue
Become a supporter of this podcast: https://www.spreaker.com/podcast/kickin-it-with-keke-life-love-all-that-other-sh-t--5060376/support.
Highlights of the Episode
The Art of Storytelling
Lilian emphasizes the power of storytelling in both writing and PR. She discusses how crafting a compelling narrative can captivate an audience and establish a strong connection between a brand and its consumers.
Building a Personal Brand
Throughout the episode, Lilian shares strategies for building a personal brand. She highlights the importance of authenticity and consistency, urging listeners to stay true to their values while engaging with their audience.
Navigating the PR Landscape
As a seasoned PR coach, Lilian offers valuable insights into the ever-evolving PR landscape. She discusses the challenges and opportunities that arise with the advent of new media platforms and how brands can effectively leverage them.
Writing Tips and Tricks
For aspiring authors, Lilian provides practical advice on overcoming writer’s block and maintaining creativity. She stresses the importance of discipline and setting realistic writing goals.
Key Takeaways
Authenticity is Key: Whether in PR or writing, being genuine resonates with audiences.
Storytelling is Powerful: A well-crafted story can differentiate a brand in a crowded market.
Adaptability: Staying adaptable in the face of new technologies and platforms is crucial for success in PR.
This episode of "Kickin' It With KeKe" offers a wealth of knowledge for anyone interested in public relations, writing, or personal branding. Lilian Sue's expertise provides listeners with actionable insights that can be applied to both personal and professional endeavors.
For more information or to work with Lilian, please visit www.inretrospectwritingservices.com
Connect on Social Media at Lilian Sue
Become a supporter of this podcast: https://www.spreaker.com/podcast/kickin-it-with-keke-life-love-all-that-other-sh-t--5060376/support.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Welcome to Kicking In with Kiki. Kicking it you, Ki Ki,
kicking it the ki key for a.
Speaker 2 (00:16):
Little personality, switching up the storyline on God we making
your story and one day at the time, how much
your problems to the side, enjoy yourself, free your mind.
Speaker 1 (00:31):
Kicking it with ki Kee.
Speaker 2 (00:40):
Welcome back to another episode of Kicking In with Kiki, Life,
Love and all that other ship. I am your host,
Kiki Chanel, Award winning author, lifestyle blogger, and certified mindset
and personal growth coach. Today I am joined with a
special guest, and you guys know how I like to do.
I like to give my guests the opportunity to introduce themselves,
So I'm going to turn it over to her. So
(01:03):
go ahead, Lillians, go ahead and tell everybody who you
are and what you do.
Speaker 3 (01:08):
Thanks for having me, Kiki. My name is Lilian Sue.
I am a multi A board winning author and PR coach.
So what I help folks to do establish entrepreneurs and authors.
I help them leverage their authentic stories to increase cash
flow by getting on stages and getting featured in interviews.
(01:32):
So basically building those powerful relationships and building trust with audiences.
By getting on these platforms to share their stories and
bring in more clients, bring in more book sales, whatever
it is that they want to do. I help them
build the strategy to get there.
Speaker 2 (01:55):
I love it, I love you. Thank you for being here.
That is amazing that you talk about that because I'm
an author as well, and so let's talk about you know,
how did you become an author? Let's first and foremost
talk about that, Like, when did you publish your first book?
How did you know that writing was a part of
your purpose.
Speaker 3 (02:15):
Yeah, let me go back a little bit and just say, like,
the first book that I published was published just over
a year ago now, but I've actually been into creative
storytelling my entire life. So like, initially I was writing
a lot of stories, doing a lot of reading as
(02:36):
a kid, and I wanted my first career choice was
to be a novelist, right, And this was pre self
publishing and everything. And my big brother came to me
and he was like, you're gonna be starving waiting for publishers. Yeah, right,
So he was like, I think you got to figure
(02:58):
out some other way to do what it is that
you want to do. And that's kind of how I
got into running my own business because I thought, you know,
I've always loved the marketing side, the storytelling on the
marketing side, how about I build a business helping entrepreneurs
get their stories out there. So, like that was social
(03:22):
media and copywriting initially, like doing it for folks websites
and their email campaigns and that kind of stuff. And
the PR side didn't come in until later because I
had people asking me, hey, is that something you would do?
You know, because I have this news that I want
(03:43):
to share and I wanted to see if that was
something you'd be interested in doing. So I added that
to my business and ended up focusing on that exclusively,
right and this entire time throughout all that I'm still
writing for myself. I'm writing a lot of fans, I'm
writing poetry, whatever. And then as I started working with
(04:05):
more clients on the coaching side, I had more folks
coming to me and saying, hey, would you write a book?
Do you have a book? Because like I appreciate following you,
I'm learning a lot, but I want to have something
that I can actually hold in my hand and flip through,
you know, like refer back to if I forget things
(04:28):
and all that. So I thought, Okay, let me try it.
I've been working with a lot of authors, let me
try it, let me see if it's gonna work. And
the really funny thing is I was working on the
pr book from Christmas of twenty two to Christmas to
twenty three, and at the same time I was working
(04:52):
on my first adult contemporary romance, Nice. So the plan
was I was like, Okay, I'm gonna publish the p
Our book first, because that's the professional one, that's the
business one. I'm going to self publish it. And what
I learned from publishing this book, I'm going to take
into publishing my fiction. So you know, last year I
(05:16):
went through working with an editor, working with the cover
designer who also formatted The Bad Boy, and I published
it and like it's gone really really well. Like you know,
I wrote it specifically for authors, for entrepreneurs, for small
business owners and basically said, hey, you know that giant
(05:37):
thing where you always see like celebrities or big companies
in the media, you can do it for your business too,
And here's how, right right, And I've had entrepreneurs that
have bought the book coming back to me and saying
I'm going through it a second time and I'm taking
notes to really see how I can apply what you've
(06:02):
taught me in this book specifically to my business, because
I wrote it in a way of like, Okay, as
a small business owner, if I've never done any of
this stuff before, right, what would I need to know
to make it work? Like, in order to even book
my first interview, what's all the steps I need to
(06:24):
have in place first in order to do that? And
I also wrote a specific section on Hey, so if
you're looking to send like a pitch to a journalist,
here's all the stuff you shouldn't do. And all of
this has come from journalists themselves saying like, yeah, don't
(06:45):
do that. I'm going to delete your email immediately. Right.
So I put all of that stuff in the book too,
because I'm like, it's important to show them in addition
to what to do what not to do?
Speaker 2 (06:58):
You know, absolutely, And when I first started, it was
just beginning the phase of the self publishing, and I
went in blind. You know, I was just fortunate enough
to have a couple of people who are authors that
published and say, hey, here's some steps that you could take.
But for the most part, I got scammed because I
(07:20):
did third party publishing and paid for my book to
be edited and formatting and the things like that, and
got my book back and it was flawed. And I
took that as a sign to take a step back,
do more research, figure out some more things so that
I can help somebody else not go through what I
went through. And so let's talk about the importance of
(07:42):
paying it forward, like taking all the things that happened
to you to give it to someone else so they
won't have to go through that. How important is it
as far as like growing a brand, business or whatever.
Speaker 3 (07:53):
Oh absolutely, you know, and like as a woman of
color as well. Right, if there's one thing I've noticed
especially lately, like I reached out to some other like
fellow Asian women who are in business and stuff, and
I'm like, where's our people at? Because I walk into
a room for a networking thing or sign I signed
(08:17):
in on Zoom and I'm like, I'm the only one
that looks like me, and you can't tell me that
I'm the only one that's in business because I know
I'm not right, right, So it also became my mission
to be like, you know, figure out why aren't more
of us getting out there and sharing our stories. Right,
(08:38):
And I realized that so much of it is trauma
because for so many of us that were you know,
I'm I'm a kid of Boomer immigrants, first generation Canadian, right.
So many of us were taught whatever happens at home
stays at home, and you don't tell nobody that's your
(08:58):
family honor. You place that above everybody else. Right. And
I was coming out of a speaking gig one time,
and I had a young woman pulled me aside. She
was also Chinese, and she said to me, she said,
what you said about mindset and being able to deal
with your fear and your anxiety and to not let
(09:20):
that hold you back from getting out there and telling
your story. She says, how do I run the business
that I want to run and live the life that
I want to live when I'm still living in my trauma?
She says, I'm still living at home. So I said
to her, I'm like, I'm not a clinical counselor, and
I don't call myself a mindset coach, but I will
(09:42):
tell you what worked for me. I said, I invested
in that kind of help first and foremost, and second,
when I could I got out of there. So it's
one of those things where it's like, it is my
mission to really empower people of color, the women of color,
especially to get out there to share their stories and
(10:03):
show them that hey, there's no shame in this. There
is an opportunity for you to inspire other people, and
there is an opportunity. There are platforms out there, podcasts,
speaking gigs, whatever it is that you're looking for, where
you'll reach other women of color just like you who
(10:25):
want to be like, hey, I want to break out
of this box. I can't. I can't live the life
that's been dictated to me anymore because it's killing me.
And I knew very early on, like for me, just
running a business period made me the black sheep, made
me the rebel, made me the escapegoat because nobody got
(10:48):
what I was doing. I got no support. So I
was like, my life's work has been I got to
figure this out and I got to find my people.
So doing what I do in empowering so many women
to get out there and share their stories and to
have that courage and just be like, hey, you know what,
(11:11):
it's my story and there's no shame in it I'm
doing it because for other people, because I had to
do it for myself. I had that come to Jesus
moment where I was like, wait a minute, if I'm
gonna be coaching folks to do this, I can't show
them how to do it if I won't walk the
(11:32):
walk myself. So what's blocking me from getting out there
and sharing my story on how I got here and
the decisions that I made and the things that I
went through where it was like, hey, I knew from
a like I was what like three four years old
when I said I gotta find my people.
Speaker 2 (11:56):
Mm hm, absolutely, And I love that. And I have
a certification in mindset and it starts with your mind.
You have to decide that I'm going to get out
of my own way and take the steps, and that
does mean that you have to invest in that help
because if you're stuck, you will never take those steps
(12:19):
and get in those spaces that your people are waiting
for you. Because everybody's story will be heard by somebody,
but you want to make sure that is being told
unheard by the people that need it most, because now
everybody's going to identify or resonate with your story. And
I realized that growing up in where I'm from, because
(12:41):
I'm in a small town in Louisiana and we didn't
have a lot of people of color in the bookstores
and libraries and stuff that I had at school. So
when I first saw Terry McMillan's book in my library,
I was like, Oh, wow, we are here, we exist,
And I just fell in love with storytelling even more
(13:02):
because I learned to read at three and my aunt
used to take us to the library. So I've always
had a thing with words, and becoming an author was
in my bones, in my bones, but I always shot
away from it because people always wanted me to help
them with their trauma, like writing a poem for a
funeral or you know, a certain event that they were
(13:24):
going through. So I was like, Okay, is this what
I'm supposed to be doing? Are my words supposed to
only help someone go through their grief? And so, you know,
when I started to write, like my first book, I
was like, oh wow, this is something that, yes, I
can see myself doing. So just to hear you speak
(13:45):
passionately about why you started your business and why you
wrote the book and why you want to make sure
that people of color, Especially women that look like yourself
who you know are there but you don't see them
in the space, come forth to use their voices. Love that.
And you know, what is something else besides making sure
(14:05):
that you see people who look like you in those
spaces to share their stories. What is something that you
do daily to make sure that you keep that mindset
of you know, abundance or prosperity or you know, hipping
the next person alone? What is something that you do
to make sure that you stay grounded in that way?
Speaker 3 (14:26):
I level with you, Kiki. In my line of work,
there's very very few people that do what I do.
So most of my colleagues have what I call the
agency model, Right, they hire a bunch of people. These
folks take care of the clients and everything. They bring
in more business and everybody eats. And I decided a
(14:49):
long time ago, I said, you know, I can't handle
that pressure of being like I'm taking food off my employees.
Plates can't handle it. If if we got money, troubles
and stuff like that, it's just gonna be me that's affected.
I don't want anybody else to have to deal with
that and everything. And so when I'm going through it,
(15:12):
and I feel stuck and I feel like, man, I'm
not where I should be. I always turned to like
the meditation, I turned to the self hypnosis. And I
remind myself because one of the things like my cousin
and I are very very close, and she and I
have had this conversation a lot over the year. She
(15:34):
used to ask me, She said, Liol, do you want
to live this other person's life? Like you see like
they're fine, paying their bills, they bought a house, they're
doing the international vacation. She said, do you want to
live their life and have that job and do everything else?
And I said no. So she looked at me and
(15:56):
she said, if the answer is no, why you compare.
So that's something that I remind myself of on the
daily that it's like, hey, very few people do what
I do. So knowing that I didn't have somebody to
model my business after, right, I didn't have somebody to
(16:19):
like be like, hey can I intern with you? Or
could I talk to you, or like have somebody as
a mentor on like how do I build a business
doing this? Nobody? So so much of what I do
has been like, hey, how do I figure out this?
With help, knowing that even the people that I work with,
(16:41):
like my own coaches, they've never seen anybody like me, right,
so we're all trying to figure it out together. So
I always remind myself when I do like my morning
meditation or I do that self hypnosis, that hey, you
are where you want to be, and you don't want
to go back to that place where you're working with
(17:03):
all the wrong types of projects and the wrong people
because you're worried about where the money's coming from. You
don't want to go back there. So what is meant
for me will be mine when I'm ready for it.
Speaker 2 (17:20):
Wow. I love that what is meant for me will
be mine when I'm ready for it. And you have
to go. You have to be hungry when when you
are growing a business, you have to stay hungry because
otherwise you won't eat.
Speaker 3 (17:35):
And you have to know that not.
Speaker 2 (17:36):
Everybody can come to the table. It's okay to build tables,
it's okay to go sample here and there, but you
have to make sure that the meal that you're feeding
other people at your table is going to nourish their soul,
their mind, and then everything else will flow, especially when
your mind is there because without that mind that mindset,
(17:58):
you know, we become things that we hold on to subconsciously,
or we allow the nay sales to get in our
ear and feed us all kind of gibberish that doesn't
apply to us, because it's projecting you feel that way
about you, and you're trying to make me stop doing
what I know that I'm called to do. And that's
working because you intimidated that I'm going to be further
along than you.
Speaker 3 (18:20):
Yeah.
Speaker 2 (18:21):
Oh look, I'm so happy that you are here, Lilian,
this has been an amazing conversation. And so I want
to talk a little bit about the book. Let's tell
the people the name, how they can support and get
it and everything like that. I see it in the background,
so I know you're you know, you want to talk
about this in first because it's the pr side, and
then we'll talk about your contemporary romance that you have coming.
(18:44):
So just talk about the book. Let's talk about it.
Speaker 3 (18:47):
Sure, it's called The Powerful Publicity Prescription. You can find
it on my website just in Retrospect Writingservices dot com,
slash books, or you can grab it on Amazon. And
like I mentioned earlier, I wrote it specifically for the authors,
(19:08):
the filmmakers, the entrepreneurs, the small business owners, to really
understand what is PR, why it's powerful, and how they
can make it work for them. Right, So I wrote
this book not for every entrepreneur to become their own publicist,
but to gain a better understanding about what it is,
(19:30):
how it works, so they can advocate for themselves when
they do work with somebody, you know, they can make
better informed decisions about where my money's going, where my
time and energy is going, and is this actually the
right direction that I wanted to go because I've talked
(19:50):
to so many entrepreneurs and authors that were like, I
put down fifteen grand to work with somebody, and they
got they got me interviews, like I was on the
radio and everything, and they're like, I had fun, but
I got zero book sales out of it. And they said,
I think I got zero book sales out of it
(20:11):
because they never asked me what direction I wanted to
take it, and I didn't feel confident enough to tell them, hey,
can we do this instead? So with this book, I
really wanted to show them like, this is what PR is,
(20:35):
these are the different ways you can use it, and
this is how you build a campaign, Like even whether
you're an author, a filmmaker, a business owner, this is
what you need to put into place before you send
that first email to say to somebody, this is my story.
(20:55):
I understand you're looking for interviews for your podcast. For
that matter, you got to know who do I actually
want to send these emails out? Too? Right? You got
to know what your story is, what are you going
to tell people? You got to know what your goals are,
like what do you actually want to do with this? Ultimately? Right?
(21:15):
Like are you selling tickets to an event? Are you
selling books? Are you wanting to bring in more clients
into your program? And then you got to look at
it the short term and the long term picture. Like
if the long term picture is I want to be
on stage delivering a keynote at an international conference, but
(21:36):
I've never had a speaking gig, how do you work
your way up to that? Right? And once you know
what your goals are, then you have an idea of
like who's your audience, Who are your people and where
are they hanging out? Right? Like what events are they
going to? What podcasts are they listening to? What are
(21:57):
they reading? What websites are they following, where are they
getting their info about what you do in your industry,
because that's where you need to be featured. Because what
you want to do is you want to build these
great relationships, right the podcast hosts with the journalists, with
(22:19):
the folks running the websites, so that they'll feature you,
and you can use that relationship you've built with them
as a springboard to get in front of their audiences
and be like, this is who I am, this is
why I do what I do, and this is how
like why it matters to you like that. That's the
(22:39):
other part of it. You got to figure out that
you know, yes, you're staring, you're sharing your story, but
it's not just about you. It's about how somebody can
learn from you, Right, Like what is it about your
story that's gonna make them sit up and go, Hey,
I gotta buy Kiki's book or hey, I got to
(23:00):
sign up for her event the next time she's speaking. Right,
that is what the book shows you how to do.
And then at the end of it, it's like, Okay,
you got that interview, it's posted online. Now what Because
if you don't promote it properly, it's gonna be like,
(23:22):
you didn't do it at all. And I've had people
come to me and say, like, I got a bunch
and nothing happened. So I asked them, I'm like, well,
did you promote it? Did the podcast promote it? Did
the person like your publicists promoted And they said no
for all three And I'm like, well, why did you
do it?
Speaker 2 (23:39):
Then?
Speaker 3 (23:41):
You know? So the book really outlines for them the
importance of all of these different elements and how to
do it, and also some of the tools that you
can use to save some time, save some energy, and
really kind of streamline the problem because so many people
(24:01):
come to me and say like, ah, you know, I
don't know how to find the right platforms because there's
millions out there. Yeah, how do I start? Right? So
I said, if you have no experience with this whatsoever,
number one thing you should be doing is going to
your own network, because these are folks that are in
the same line of work you are. Even if they've
(24:24):
never been on a podcast interview, chances are they know
somebody who has, or they know somebody who has a
podcast that you know you could pitch to, or hey,
who knows, maybe they even have their own podcasts. That
you could appear on and just take some time getting comfortable. Right.
It is one of those things where I say to
(24:45):
my clients, like, the more practice you have doing this,
the easier it gets, and the more fun you have
with it too, because you're just having a conversation with people. Right.
So the book is really full of all of these
kinds of actionable strategies, practical tips. It's got case studies
(25:05):
and success stories in there from my own clients that
have worked with me for years and the results that
they've kind of been able to get because of our
result of working together. And I even kind of break
it down and be like, this is the subject line
we use for this campaign, and this was the result
of it for my clients, you know, to really kind
(25:29):
of show people that it's like, hey, it's not just
the celebrities and the big companies that are getting featured.
It's folks that have businesses just like you that are
getting fantastic press, that are winning awards, they're getting sales,
they're getting global distribution, and people know their names for
(25:50):
their projects because they've gotten out there to share their stories.
Speaker 2 (25:54):
Absolutely, and I love that and it is so true
because when I started the podcast, I didn't know what
I was doing, sort of doing COVID because I couldn't
see my friends, we couldn't go outside of the house.
I was like, Okay, I'm gonna go live on Instagram
every Monday night. And the response that I got was
so amazing. Because I put myself out there. I've always
wanted to be behind the scenes because, believe it or not,
(26:17):
I'm an introvert, A big introvert. When I tell people that,
they laugh and I'm like, it is true. I have
to get to know you and get comfortable for me
to open myself up. And the fact that I did that,
that just opened up the door for starting my podcast,
which led to the magazine. So I am just enjoying
the journey. I can tell that you are having fun
(26:37):
on your journey as well. We connected on social media.
I'm so glad that we did see amazing things that
you're doing, So keep doing that.
Speaker 3 (26:46):
I see you.
Speaker 2 (26:48):
I'm proud of you, and I know that great things
are going to continue to happen. I would definitely be
buying a book because I love to support people who
are out there trying to make a difference. In this book,
I believe that it's a game changer, So you guys,
make sure that you go over to her website. That
information will be included in the show notes as well
as on Amazon. The Powerful Publicity Prescription is the name
(27:14):
of the book, The Powerful Publicity Prescription by Lilian Sue
and make sure y'all go and get it. But I
wanted to talk about something real quick about PR coaching.
What is the importance of public relations in growing a
successful brand or business in your professional opinion, because a
(27:37):
lot of people don't understand that you need to have
some type of publicity to grow.
Speaker 3 (27:46):
I tell you what public relations does that nothing else does.
Doesn't matter how active you are on social doesn't matter
how many emails you sent out, doesn't matter how many
ads you're running online. PR is based on storytelling and
(28:06):
building relationships. Why is that powerful Because all of the
other disciplines that I mentioned that adds the email, the
social media, all of those depend on content coming from you, right,
depends on you sharing blog posts, sharing like an email
(28:32):
about how your book is on sale, sharing about your event.
It all comes from you. You can only grow your
audience so big online when all they're hearing from is
your voice. Right. But with pr the moment you get
on someone else's platform, a couple of things happen. Number One,
(28:57):
you're sharing your story with an entire different audience that
you didn't have access to previously. Right. Number two, this
is content that you're not creating for yourself. It's coming
from somebody else on your behalf. And this somebody else
(29:19):
has spent months, if not years, building their own reputation
by delivering the stories of fantastic entrepreneurs to their audiences. Right.
They got skin in the game too by featuring you.
That's their reputation on the line too by featuring you.
(29:43):
But because that content comes from them, not only is
it telling your audience, Hey, it's not just so and
so promoting their own stuff anymore. They must you know
what they're talking about, because they're featured on these other platforms. Right.
(30:04):
And on top of that, this is content that doesn't
live on social media. You can keep sharing it for
years to come, Like I've got podcasts I did years
ago that people still come to me and say, hey,
I found out about you because of the chat that
(30:25):
you had with so and so that I found on YouTube.
And I'm sitting here going like man, that was three
years ago, but because it's still up right, that brings
in the search volume, that allows people to see who
you are, and most importantly, it allows them to hear
(30:47):
directly from you in a way that isn't just about
advertising or promoting your business. It's about learning who you
are behind the business. I say this to entrepreneurs all
the time, whether I'm doing a speaking gig or it's
my own clients, and I said, you know, I hate
(31:07):
to tell you this, but what you do almost doesn't matter.
Why because there's thousands of people that do what you do. Yeah,
stop hiding behind what you do, because if it's a
choice between you and somebody else right next door who
(31:30):
does exactly the same thing as you do, but they're
willing to come out and talk about Hey, before I
started this business, I spent five years living in my car,
So I understand what it means for my clients to
be at the poverty level. They're gonna go with the
guy sharing his story, right because they know he's being authentic,
(31:54):
they know he's being real, and they know that, Hey,
this resonates with me because they understand what I'm going through.
And if they understand what I'm going through. That must
mean they understand how to get me out of it.
That's going to be something that's gonna separate you from
(32:15):
everybody else that does exactly the same thing. So stop.
Like I say this to my clients all the time,
I said, stop hiding behind what you do or the
book that you're releasing. It's like, yeah, the book is
why we're going to a podcast that focuses on authors
(32:36):
to talk about writing and to talk about your book
and everything. But ultimately they want to know why. They
want to know the story behind, why'd you write this thing?
Why do you ultimately decide to publish it? What do
you want people to get out of it? That's what
people really want to hear, because if it was just
about the book, they could pick it up and read it, right,
(33:01):
But they're not gonna do that when there's thousands of
other books out there talking about the same stuff and
they got limited time, energy, attention span, and money. Right,
if they see a bunch of books that are focused
on the same subject matter, who do you think they're
(33:21):
whose book they're gonna pick up. They're gonna pick up
the person that they know because they know them from
hearing their story on podcasts, on other interview platforms. Maybe
they attended to speak and get that's the power of
it that you can't replicate with other forms of marketing.
Speaker 1 (33:43):
Mhm.
Speaker 3 (33:44):
I love that.
Speaker 2 (33:45):
I love that, and thank you for sharing. And I
know that this is happen me and I know that
it's resonating with some of the some of the listeners
here today. So before we get out of here, Lilian
uh oh, can you tell everybody how they can follow
you on social media? Where do you hang out? If
they were wanting to work with you, how can they
(34:07):
reach out to you and do so?
Speaker 3 (34:10):
Yeah, you can follow me on Instagram Lillian Sue pr coach.
I'm on there every day, you know, wapping my people up,
sharing practical strategies and stuff, talking about the importance of
visibility and storytelling. So you can follow me on Instagram.
(34:31):
You can find me. I'm doing more on Facebook. It's
Lilian dot Sue ninety eight is my profile. You can
follow me on there. I'm gonna have some pretty exciting
things coming down the pipe with some new offers and
stuff like that, so keep an eye out for that.
(34:51):
And you can also find me on my website in
retrospect Writingservices dot com, send me an email, book, a
call you can and send me all the questions that
you have about PR and how to make it work.
This is a discipline that I really believe everybody should
be incorporating into their business. And you can make your work.
(35:15):
It's just a matter of figuring out what do you
want to do with it, what's the story you want
to share? And how are you going to get in
front of the audiences, Because there's always a way.
Speaker 2 (35:29):
Right absolutely, you guys, all of her information would be
in the show notes, so there's no excuse. See if
it's a white fit, especially if you have a brand
or a business that you are wishing to grow. It
is not easy, but it is doable. I am living
proof that it is. I just I just really believe
(35:50):
that it goes with mindset as well. You have to
make sure that you believe in yourself enough to take
yourself serious enough to invest so that other people will
see that you are in the work and take you seriously.
It will show as you grow, so make sure that
you keep nasiers out of your life. Make sure that
you're not one of those people who telling you that
(36:11):
you don't deserve it or you don't belong because the
negative self talk is very real. But before we get
out of here, Lilian, is it any words of encouragement
or inspiration that you would like to leave with our
listeners today?
Speaker 3 (36:27):
I don't just say like, keep doing what you do.
There's so many of us out there that had to
carve out this, like forge our own paths and carve
out careers, that ain't have anybody support us because they
don't understand what it is that we're trying to build.
I say, keep going, you know, keep going, keep putting
(36:49):
yourself out there, keep building those relationships, because the most
rewarding thing is when you find your people. You know,
I feel like I am living proof of that because
I spent my life finding my people and to be
able to find them personally, professionally, and to have that
(37:11):
understanding that like, hey, I may not be doing exactly
the same thing you're doing, but I support you in
that is the most rewarding thing because that can lead
to collaborations. Right, you can blow it up into a
community so many different events. It transcends like geography. You
(37:33):
could be doing this with folks in Australia in the UK,
Like that's what it really means to build a community
and to help uplift each other and really step into
our fullest power. Right because especially as women of color,
I mean, this is our time. Don't be putting it off.
This is our time to rise and to get out
(37:57):
there and to not be a shape anymore about like
this is who I am and this is what I
stand for. The time is now, The time is now.
Speaker 2 (38:10):
That was amazing, So Lilian, thank you so much for
being here today kicking it with me. It has been
a pleasure. Indeed, until next time, guys, thank you for
listening to another episode of Kicking It with Kiki, Life,
love and all that other shit. I am back every
Thursday with a new episode. You make sure that you
(38:31):
are living the dream that you are supposed to be living.
Make sure that you are being kind to yourself, giving
yourself some compassion, and most of all, give yourself grace
to know that you won't get it right every day,
but just make sure that when you're blessed to see
the next day, you try again and keep trying and
keep trying. So you, guys, be blessed until next time.
(38:52):
Purple hugs later.
Speaker 1 (38:56):
Checking it with you don't want me doing them
Welcome to Kicking In with Kiki. Kicking it you, Ki Ki,
kicking it the ki key for a.
Speaker 2 (00:16):
Little personality, switching up the storyline on God we making
your story and one day at the time, how much
your problems to the side, enjoy yourself, free your mind.
Speaker 1 (00:31):
Kicking it with ki Kee.
Speaker 2 (00:40):
Welcome back to another episode of Kicking In with Kiki, Life,
Love and all that other ship. I am your host,
Kiki Chanel, Award winning author, lifestyle blogger, and certified mindset
and personal growth coach. Today I am joined with a
special guest, and you guys know how I like to do.
I like to give my guests the opportunity to introduce themselves,
So I'm going to turn it over to her. So
(01:03):
go ahead, Lillians, go ahead and tell everybody who you
are and what you do.
Speaker 3 (01:08):
Thanks for having me, Kiki. My name is Lilian Sue.
I am a multi A board winning author and PR coach.
So what I help folks to do establish entrepreneurs and authors.
I help them leverage their authentic stories to increase cash
flow by getting on stages and getting featured in interviews.
(01:32):
So basically building those powerful relationships and building trust with audiences.
By getting on these platforms to share their stories and
bring in more clients, bring in more book sales, whatever
it is that they want to do. I help them
build the strategy to get there.
Speaker 2 (01:55):
I love it, I love you. Thank you for being here.
That is amazing that you talk about that because I'm
an author as well, and so let's talk about you know,
how did you become an author? Let's first and foremost
talk about that, Like, when did you publish your first book?
How did you know that writing was a part of
your purpose.
Speaker 3 (02:15):
Yeah, let me go back a little bit and just say, like,
the first book that I published was published just over
a year ago now, but I've actually been into creative
storytelling my entire life. So like, initially I was writing
a lot of stories, doing a lot of reading as
(02:36):
a kid, and I wanted my first career choice was
to be a novelist, right, And this was pre self
publishing and everything. And my big brother came to me
and he was like, you're gonna be starving waiting for publishers. Yeah, right,
So he was like, I think you got to figure
(02:58):
out some other way to do what it is that
you want to do. And that's kind of how I
got into running my own business because I thought, you know,
I've always loved the marketing side, the storytelling on the
marketing side, how about I build a business helping entrepreneurs
get their stories out there. So, like that was social
(03:22):
media and copywriting initially, like doing it for folks websites
and their email campaigns and that kind of stuff. And
the PR side didn't come in until later because I
had people asking me, hey, is that something you would do?
You know, because I have this news that I want
(03:43):
to share and I wanted to see if that was
something you'd be interested in doing. So I added that
to my business and ended up focusing on that exclusively,
right and this entire time throughout all that I'm still
writing for myself. I'm writing a lot of fans, I'm
writing poetry, whatever. And then as I started working with
(04:05):
more clients on the coaching side, I had more folks
coming to me and saying, hey, would you write a book?
Do you have a book? Because like I appreciate following you,
I'm learning a lot, but I want to have something
that I can actually hold in my hand and flip through,
you know, like refer back to if I forget things
(04:28):
and all that. So I thought, Okay, let me try it.
I've been working with a lot of authors, let me
try it, let me see if it's gonna work. And
the really funny thing is I was working on the
pr book from Christmas of twenty two to Christmas to
twenty three, and at the same time I was working
(04:52):
on my first adult contemporary romance, Nice. So the plan
was I was like, Okay, I'm gonna publish the p
Our book first, because that's the professional one, that's the
business one. I'm going to self publish it. And what
I learned from publishing this book, I'm going to take
into publishing my fiction. So you know, last year I
(05:16):
went through working with an editor, working with the cover
designer who also formatted The Bad Boy, and I published
it and like it's gone really really well. Like you know,
I wrote it specifically for authors, for entrepreneurs, for small
business owners and basically said, hey, you know that giant
(05:37):
thing where you always see like celebrities or big companies
in the media, you can do it for your business too,
And here's how, right right, And I've had entrepreneurs that
have bought the book coming back to me and saying
I'm going through it a second time and I'm taking
notes to really see how I can apply what you've
(06:02):
taught me in this book specifically to my business, because
I wrote it in a way of like, Okay, as
a small business owner, if I've never done any of
this stuff before, right, what would I need to know
to make it work? Like, in order to even book
my first interview, what's all the steps I need to
(06:24):
have in place first in order to do that? And
I also wrote a specific section on Hey, so if
you're looking to send like a pitch to a journalist,
here's all the stuff you shouldn't do. And all of
this has come from journalists themselves saying like, yeah, don't
(06:45):
do that. I'm going to delete your email immediately. Right.
So I put all of that stuff in the book too,
because I'm like, it's important to show them in addition
to what to do what not to do?
Speaker 2 (06:58):
You know, absolutely, And when I first started, it was
just beginning the phase of the self publishing, and I
went in blind. You know, I was just fortunate enough
to have a couple of people who are authors that
published and say, hey, here's some steps that you could take.
But for the most part, I got scammed because I
(07:20):
did third party publishing and paid for my book to
be edited and formatting and the things like that, and
got my book back and it was flawed. And I
took that as a sign to take a step back,
do more research, figure out some more things so that
I can help somebody else not go through what I
went through. And so let's talk about the importance of
(07:42):
paying it forward, like taking all the things that happened
to you to give it to someone else so they
won't have to go through that. How important is it
as far as like growing a brand, business or whatever.
Speaker 3 (07:53):
Oh absolutely, you know, and like as a woman of
color as well. Right, if there's one thing I've noticed
especially lately, like I reached out to some other like
fellow Asian women who are in business and stuff, and
I'm like, where's our people at? Because I walk into
a room for a networking thing or sign I signed
(08:17):
in on Zoom and I'm like, I'm the only one
that looks like me, and you can't tell me that
I'm the only one that's in business because I know
I'm not right, right, So it also became my mission
to be like, you know, figure out why aren't more
of us getting out there and sharing our stories. Right,
(08:38):
And I realized that so much of it is trauma
because for so many of us that were you know,
I'm I'm a kid of Boomer immigrants, first generation Canadian, right.
So many of us were taught whatever happens at home
stays at home, and you don't tell nobody that's your
(08:58):
family honor. You place that above everybody else. Right. And
I was coming out of a speaking gig one time,
and I had a young woman pulled me aside. She
was also Chinese, and she said to me, she said,
what you said about mindset and being able to deal
with your fear and your anxiety and to not let
(09:20):
that hold you back from getting out there and telling
your story. She says, how do I run the business
that I want to run and live the life that
I want to live when I'm still living in my trauma?
She says, I'm still living at home. So I said
to her, I'm like, I'm not a clinical counselor, and
I don't call myself a mindset coach, but I will
(09:42):
tell you what worked for me. I said, I invested
in that kind of help first and foremost, and second,
when I could I got out of there. So it's
one of those things where it's like, it is my
mission to really empower people of color, the women of color,
especially to get out there to share their stories and
(10:03):
show them that hey, there's no shame in this. There
is an opportunity for you to inspire other people, and
there is an opportunity. There are platforms out there, podcasts,
speaking gigs, whatever it is that you're looking for, where
you'll reach other women of color just like you who
(10:25):
want to be like, hey, I want to break out
of this box. I can't. I can't live the life
that's been dictated to me anymore because it's killing me.
And I knew very early on, like for me, just
running a business period made me the black sheep, made
me the rebel, made me the escapegoat because nobody got
(10:48):
what I was doing. I got no support. So I
was like, my life's work has been I got to
figure this out and I got to find my people.
So doing what I do in empowering so many women
to get out there and share their stories and to
have that courage and just be like, hey, you know what,
(11:11):
it's my story and there's no shame in it I'm
doing it because for other people, because I had to
do it for myself. I had that come to Jesus
moment where I was like, wait a minute, if I'm
gonna be coaching folks to do this, I can't show
them how to do it if I won't walk the
(11:32):
walk myself. So what's blocking me from getting out there
and sharing my story on how I got here and
the decisions that I made and the things that I
went through where it was like, hey, I knew from
a like I was what like three four years old
when I said I gotta find my people.
Speaker 2 (11:56):
Mm hm, absolutely, And I love that. And I have
a certification in mindset and it starts with your mind.
You have to decide that I'm going to get out
of my own way and take the steps, and that
does mean that you have to invest in that help
because if you're stuck, you will never take those steps
(12:19):
and get in those spaces that your people are waiting
for you. Because everybody's story will be heard by somebody,
but you want to make sure that is being told
unheard by the people that need it most, because now
everybody's going to identify or resonate with your story. And
I realized that growing up in where I'm from, because
(12:41):
I'm in a small town in Louisiana and we didn't
have a lot of people of color in the bookstores
and libraries and stuff that I had at school. So
when I first saw Terry McMillan's book in my library,
I was like, Oh, wow, we are here, we exist,
And I just fell in love with storytelling even more
(13:02):
because I learned to read at three and my aunt
used to take us to the library. So I've always
had a thing with words, and becoming an author was
in my bones, in my bones, but I always shot
away from it because people always wanted me to help
them with their trauma, like writing a poem for a
funeral or you know, a certain event that they were
(13:24):
going through. So I was like, Okay, is this what
I'm supposed to be doing? Are my words supposed to
only help someone go through their grief? And so, you know,
when I started to write, like my first book, I
was like, oh wow, this is something that, yes, I
can see myself doing. So just to hear you speak
(13:45):
passionately about why you started your business and why you
wrote the book and why you want to make sure
that people of color, Especially women that look like yourself
who you know are there but you don't see them
in the space, come forth to use their voices. Love that.
And you know, what is something else besides making sure
(14:05):
that you see people who look like you in those
spaces to share their stories. What is something that you
do daily to make sure that you keep that mindset
of you know, abundance or prosperity or you know, hipping
the next person alone? What is something that you do
to make sure that you stay grounded in that way?
Speaker 3 (14:26):
I level with you, Kiki. In my line of work,
there's very very few people that do what I do.
So most of my colleagues have what I call the
agency model, Right, they hire a bunch of people. These
folks take care of the clients and everything. They bring
in more business and everybody eats. And I decided a
(14:49):
long time ago, I said, you know, I can't handle
that pressure of being like I'm taking food off my employees.
Plates can't handle it. If if we got money, troubles
and stuff like that, it's just gonna be me that's affected.
I don't want anybody else to have to deal with
that and everything. And so when I'm going through it,
(15:12):
and I feel stuck and I feel like, man, I'm
not where I should be. I always turned to like
the meditation, I turned to the self hypnosis. And I
remind myself because one of the things like my cousin
and I are very very close, and she and I
have had this conversation a lot over the year. She
(15:34):
used to ask me, She said, Liol, do you want
to live this other person's life? Like you see like
they're fine, paying their bills, they bought a house, they're
doing the international vacation. She said, do you want to
live their life and have that job and do everything else?
And I said no. So she looked at me and
(15:56):
she said, if the answer is no, why you compare.
So that's something that I remind myself of on the
daily that it's like, hey, very few people do what
I do. So knowing that I didn't have somebody to
model my business after, right, I didn't have somebody to
(16:19):
like be like, hey can I intern with you? Or
could I talk to you, or like have somebody as
a mentor on like how do I build a business
doing this? Nobody? So so much of what I do
has been like, hey, how do I figure out this?
With help, knowing that even the people that I work with,
(16:41):
like my own coaches, they've never seen anybody like me, right,
so we're all trying to figure it out together. So
I always remind myself when I do like my morning
meditation or I do that self hypnosis, that hey, you
are where you want to be, and you don't want
to go back to that place where you're working with
(17:03):
all the wrong types of projects and the wrong people
because you're worried about where the money's coming from. You
don't want to go back there. So what is meant
for me will be mine when I'm ready for it.
Speaker 2 (17:20):
Wow. I love that what is meant for me will
be mine when I'm ready for it. And you have
to go. You have to be hungry when when you
are growing a business, you have to stay hungry because
otherwise you won't eat.
Speaker 3 (17:35):
And you have to know that not.
Speaker 2 (17:36):
Everybody can come to the table. It's okay to build tables,
it's okay to go sample here and there, but you
have to make sure that the meal that you're feeding
other people at your table is going to nourish their soul,
their mind, and then everything else will flow, especially when
your mind is there because without that mind that mindset,
(17:58):
you know, we become things that we hold on to subconsciously,
or we allow the nay sales to get in our
ear and feed us all kind of gibberish that doesn't
apply to us, because it's projecting you feel that way
about you, and you're trying to make me stop doing
what I know that I'm called to do. And that's
working because you intimidated that I'm going to be further
along than you.
Speaker 3 (18:20):
Yeah.
Speaker 2 (18:21):
Oh look, I'm so happy that you are here, Lilian,
this has been an amazing conversation. And so I want
to talk a little bit about the book. Let's tell
the people the name, how they can support and get
it and everything like that. I see it in the background,
so I know you're you know, you want to talk
about this in first because it's the pr side, and
then we'll talk about your contemporary romance that you have coming.
(18:44):
So just talk about the book. Let's talk about it.
Speaker 3 (18:47):
Sure, it's called The Powerful Publicity Prescription. You can find
it on my website just in Retrospect Writingservices dot com,
slash books, or you can grab it on Amazon. And
like I mentioned earlier, I wrote it specifically for the authors,
(19:08):
the filmmakers, the entrepreneurs, the small business owners, to really
understand what is PR, why it's powerful, and how they
can make it work for them. Right, So I wrote
this book not for every entrepreneur to become their own publicist,
but to gain a better understanding about what it is,
(19:30):
how it works, so they can advocate for themselves when
they do work with somebody, you know, they can make
better informed decisions about where my money's going, where my
time and energy is going, and is this actually the
right direction that I wanted to go because I've talked
(19:50):
to so many entrepreneurs and authors that were like, I
put down fifteen grand to work with somebody, and they
got they got me interviews, like I was on the
radio and everything, and they're like, I had fun, but
I got zero book sales out of it. And they said,
I think I got zero book sales out of it
(20:11):
because they never asked me what direction I wanted to
take it, and I didn't feel confident enough to tell them, hey,
can we do this instead? So with this book, I
really wanted to show them like, this is what PR is,
(20:35):
these are the different ways you can use it, and
this is how you build a campaign, Like even whether
you're an author, a filmmaker, a business owner, this is
what you need to put into place before you send
that first email to say to somebody, this is my story.
(20:55):
I understand you're looking for interviews for your podcast. For
that matter, you got to know who do I actually
want to send these emails out? Too? Right? You got
to know what your story is, what are you going
to tell people? You got to know what your goals are,
like what do you actually want to do with this? Ultimately? Right?
(21:15):
Like are you selling tickets to an event? Are you
selling books? Are you wanting to bring in more clients
into your program? And then you got to look at
it the short term and the long term picture. Like
if the long term picture is I want to be
on stage delivering a keynote at an international conference, but
(21:36):
I've never had a speaking gig, how do you work
your way up to that? Right? And once you know
what your goals are, then you have an idea of
like who's your audience, Who are your people and where
are they hanging out? Right? Like what events are they
going to? What podcasts are they listening to? What are
(21:57):
they reading? What websites are they following, where are they
getting their info about what you do in your industry,
because that's where you need to be featured. Because what
you want to do is you want to build these
great relationships, right the podcast hosts with the journalists, with
(22:19):
the folks running the websites, so that they'll feature you,
and you can use that relationship you've built with them
as a springboard to get in front of their audiences
and be like, this is who I am, this is
why I do what I do, and this is how
like why it matters to you like that. That's the
(22:39):
other part of it. You got to figure out that
you know, yes, you're staring, you're sharing your story, but
it's not just about you. It's about how somebody can
learn from you, Right, Like what is it about your
story that's gonna make them sit up and go, Hey,
I gotta buy Kiki's book or hey, I got to
(23:00):
sign up for her event the next time she's speaking. Right,
that is what the book shows you how to do.
And then at the end of it, it's like, Okay,
you got that interview, it's posted online. Now what Because
if you don't promote it properly, it's gonna be like,
(23:22):
you didn't do it at all. And I've had people
come to me and say, like, I got a bunch
and nothing happened. So I asked them, I'm like, well,
did you promote it? Did the podcast promote it? Did
the person like your publicists promoted And they said no
for all three And I'm like, well, why did you
do it?
Speaker 2 (23:39):
Then?
Speaker 3 (23:41):
You know? So the book really outlines for them the
importance of all of these different elements and how to
do it, and also some of the tools that you
can use to save some time, save some energy, and
really kind of streamline the problem because so many people
(24:01):
come to me and say like, ah, you know, I
don't know how to find the right platforms because there's
millions out there. Yeah, how do I start? Right? So
I said, if you have no experience with this whatsoever,
number one thing you should be doing is going to
your own network, because these are folks that are in
the same line of work you are. Even if they've
(24:24):
never been on a podcast interview, chances are they know
somebody who has, or they know somebody who has a
podcast that you know you could pitch to, or hey,
who knows, maybe they even have their own podcasts. That
you could appear on and just take some time getting comfortable. Right.
It is one of those things where I say to
(24:45):
my clients, like, the more practice you have doing this,
the easier it gets, and the more fun you have
with it too, because you're just having a conversation with people. Right.
So the book is really full of all of these
kinds of actionable strategies, practical tips. It's got case studies
(25:05):
and success stories in there from my own clients that
have worked with me for years and the results that
they've kind of been able to get because of our
result of working together. And I even kind of break
it down and be like, this is the subject line
we use for this campaign, and this was the result
of it for my clients, you know, to really kind
(25:29):
of show people that it's like, hey, it's not just
the celebrities and the big companies that are getting featured.
It's folks that have businesses just like you that are
getting fantastic press, that are winning awards, they're getting sales,
they're getting global distribution, and people know their names for
(25:50):
their projects because they've gotten out there to share their stories.
Speaker 2 (25:54):
Absolutely, and I love that and it is so true
because when I started the podcast, I didn't know what
I was doing, sort of doing COVID because I couldn't
see my friends, we couldn't go outside of the house.
I was like, Okay, I'm gonna go live on Instagram
every Monday night. And the response that I got was
so amazing. Because I put myself out there. I've always
wanted to be behind the scenes because, believe it or not,
(26:17):
I'm an introvert, A big introvert. When I tell people that,
they laugh and I'm like, it is true. I have
to get to know you and get comfortable for me
to open myself up. And the fact that I did that,
that just opened up the door for starting my podcast,
which led to the magazine. So I am just enjoying
the journey. I can tell that you are having fun
(26:37):
on your journey as well. We connected on social media.
I'm so glad that we did see amazing things that
you're doing, So keep doing that.
Speaker 3 (26:46):
I see you.
Speaker 2 (26:48):
I'm proud of you, and I know that great things
are going to continue to happen. I would definitely be
buying a book because I love to support people who
are out there trying to make a difference. In this book,
I believe that it's a game changer, So you guys,
make sure that you go over to her website. That
information will be included in the show notes as well
as on Amazon. The Powerful Publicity Prescription is the name
(27:14):
of the book, The Powerful Publicity Prescription by Lilian Sue
and make sure y'all go and get it. But I
wanted to talk about something real quick about PR coaching.
What is the importance of public relations in growing a
successful brand or business in your professional opinion, because a
(27:37):
lot of people don't understand that you need to have
some type of publicity to grow.
Speaker 3 (27:46):
I tell you what public relations does that nothing else does.
Doesn't matter how active you are on social doesn't matter
how many emails you sent out, doesn't matter how many
ads you're running online. PR is based on storytelling and
(28:06):
building relationships. Why is that powerful Because all of the
other disciplines that I mentioned that adds the email, the
social media, all of those depend on content coming from you, right,
depends on you sharing blog posts, sharing like an email
(28:32):
about how your book is on sale, sharing about your event.
It all comes from you. You can only grow your
audience so big online when all they're hearing from is
your voice. Right. But with pr the moment you get
on someone else's platform, a couple of things happen. Number One,
(28:57):
you're sharing your story with an entire different audience that
you didn't have access to previously. Right. Number two, this
is content that you're not creating for yourself. It's coming
from somebody else on your behalf. And this somebody else
(29:19):
has spent months, if not years, building their own reputation
by delivering the stories of fantastic entrepreneurs to their audiences. Right.
They got skin in the game too by featuring you.
That's their reputation on the line too by featuring you.
(29:43):
But because that content comes from them, not only is
it telling your audience, Hey, it's not just so and
so promoting their own stuff anymore. They must you know
what they're talking about, because they're featured on these other platforms. Right.
(30:04):
And on top of that, this is content that doesn't
live on social media. You can keep sharing it for
years to come, Like I've got podcasts I did years
ago that people still come to me and say, hey,
I found out about you because of the chat that
(30:25):
you had with so and so that I found on YouTube.
And I'm sitting here going like man, that was three
years ago, but because it's still up right, that brings
in the search volume, that allows people to see who
you are, and most importantly, it allows them to hear
(30:47):
directly from you in a way that isn't just about
advertising or promoting your business. It's about learning who you
are behind the business. I say this to entrepreneurs all
the time, whether I'm doing a speaking gig or it's
my own clients, and I said, you know, I hate
(31:07):
to tell you this, but what you do almost doesn't matter.
Why because there's thousands of people that do what you do. Yeah,
stop hiding behind what you do, because if it's a
choice between you and somebody else right next door who
(31:30):
does exactly the same thing as you do, but they're
willing to come out and talk about Hey, before I
started this business, I spent five years living in my car,
So I understand what it means for my clients to
be at the poverty level. They're gonna go with the
guy sharing his story, right because they know he's being authentic,
(31:54):
they know he's being real, and they know that, Hey,
this resonates with me because they understand what I'm going through.
And if they understand what I'm going through. That must
mean they understand how to get me out of it.
That's going to be something that's gonna separate you from
(32:15):
everybody else that does exactly the same thing. So stop.
Like I say this to my clients all the time,
I said, stop hiding behind what you do or the
book that you're releasing. It's like, yeah, the book is
why we're going to a podcast that focuses on authors
(32:36):
to talk about writing and to talk about your book
and everything. But ultimately they want to know why. They
want to know the story behind, why'd you write this thing?
Why do you ultimately decide to publish it? What do
you want people to get out of it? That's what
people really want to hear, because if it was just
about the book, they could pick it up and read it, right,
(33:01):
But they're not gonna do that when there's thousands of
other books out there talking about the same stuff and
they got limited time, energy, attention span, and money. Right,
if they see a bunch of books that are focused
on the same subject matter, who do you think they're
(33:21):
whose book they're gonna pick up. They're gonna pick up
the person that they know because they know them from
hearing their story on podcasts, on other interview platforms. Maybe
they attended to speak and get that's the power of
it that you can't replicate with other forms of marketing.
Speaker 1 (33:43):
Mhm.
Speaker 3 (33:44):
I love that.
Speaker 2 (33:45):
I love that, and thank you for sharing. And I
know that this is happen me and I know that
it's resonating with some of the some of the listeners
here today. So before we get out of here, Lilian
uh oh, can you tell everybody how they can follow
you on social media? Where do you hang out? If
they were wanting to work with you, how can they
(34:07):
reach out to you and do so?
Speaker 3 (34:10):
Yeah, you can follow me on Instagram Lillian Sue pr coach.
I'm on there every day, you know, wapping my people up,
sharing practical strategies and stuff, talking about the importance of
visibility and storytelling. So you can follow me on Instagram.
(34:31):
You can find me. I'm doing more on Facebook. It's
Lilian dot Sue ninety eight is my profile. You can
follow me on there. I'm gonna have some pretty exciting
things coming down the pipe with some new offers and
stuff like that, so keep an eye out for that.
(34:51):
And you can also find me on my website in
retrospect Writingservices dot com, send me an email, book, a
call you can and send me all the questions that
you have about PR and how to make it work.
This is a discipline that I really believe everybody should
be incorporating into their business. And you can make your work.
(35:15):
It's just a matter of figuring out what do you
want to do with it, what's the story you want
to share? And how are you going to get in
front of the audiences, Because there's always a way.
Speaker 2 (35:29):
Right absolutely, you guys, all of her information would be
in the show notes, so there's no excuse. See if
it's a white fit, especially if you have a brand
or a business that you are wishing to grow. It
is not easy, but it is doable. I am living
proof that it is. I just I just really believe
(35:50):
that it goes with mindset as well. You have to
make sure that you believe in yourself enough to take
yourself serious enough to invest so that other people will
see that you are in the work and take you seriously.
It will show as you grow, so make sure that
you keep nasiers out of your life. Make sure that
you're not one of those people who telling you that
(36:11):
you don't deserve it or you don't belong because the
negative self talk is very real. But before we get
out of here, Lilian, is it any words of encouragement
or inspiration that you would like to leave with our
listeners today?
Speaker 3 (36:27):
I don't just say like, keep doing what you do.
There's so many of us out there that had to
carve out this, like forge our own paths and carve
out careers, that ain't have anybody support us because they
don't understand what it is that we're trying to build.
I say, keep going, you know, keep going, keep putting
(36:49):
yourself out there, keep building those relationships, because the most
rewarding thing is when you find your people. You know,
I feel like I am living proof of that because
I spent my life finding my people and to be
able to find them personally, professionally, and to have that
(37:11):
understanding that like, hey, I may not be doing exactly
the same thing you're doing, but I support you in
that is the most rewarding thing because that can lead
to collaborations. Right, you can blow it up into a
community so many different events. It transcends like geography. You
(37:33):
could be doing this with folks in Australia in the UK,
Like that's what it really means to build a community
and to help uplift each other and really step into
our fullest power. Right because especially as women of color,
I mean, this is our time. Don't be putting it off.
This is our time to rise and to get out
(37:57):
there and to not be a shape anymore about like
this is who I am and this is what I
stand for. The time is now, The time is now.
Speaker 2 (38:10):
That was amazing, So Lilian, thank you so much for
being here today kicking it with me. It has been
a pleasure. Indeed, until next time, guys, thank you for
listening to another episode of Kicking It with Kiki, Life,
love and all that other shit. I am back every
Thursday with a new episode. You make sure that you
(38:31):
are living the dream that you are supposed to be living.
Make sure that you are being kind to yourself, giving
yourself some compassion, and most of all, give yourself grace
to know that you won't get it right every day,
but just make sure that when you're blessed to see
the next day, you try again and keep trying and
keep trying. So you, guys, be blessed until next time.
(38:52):
Purple hugs later.
Speaker 1 (38:56):
Checking it with you don't want me doing them
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