Episode Transcript
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Speaker 1 (00:03):
Welcome to Chicken and Wikiki Kicking It Pi Ki Ki
kickin ki ki.
Speaker 2 (00:15):
For little personality, switching up the storyline on God. We
making the story and hooks one day at a time.
Much problems to the side.
Speaker 1 (00:26):
Enjoy yourself, free.
Speaker 2 (00:27):
Your mind, Chicken It Wiki Kee, Hello and welcome back
to another episode of Kicking Wikiki, Life, Love and all
that other ship. I am your host, Kiki Chanel, a
(00:47):
one winning author, lifestyle blogger, and certified life coach. The
over our thing for Kicking and Wikiki is to talk
about life, love and all the things in between. Today
I am joined with a special guest, and you guys
are not new to the channel. I like to give
my guests the opportunity to introduce themselves. So Miss Tiffany,
thank you for coming to kick it with me. Tell
the people who you are what you do well.
Speaker 1 (01:09):
Thank you so much for having me. I'm really excited
to be here. My name is Tiffany McQuaid. I am
kind of an entrepreneur who sells real estate and owns
a brokerage and a marketing company and a title company.
And we're based here in beautiful Sunny I'm slightly biased
(01:32):
Naples Florida. Nice.
Speaker 2 (01:34):
Nice, that's a great resume. So again, we're gonna get
into that. But I like to talk about life, love
and all the things in between. So I asked you
a question about life. How has life shaped the foundation
of who you are as a business woman?
Speaker 1 (01:52):
Oh, A life in general or any is there.
Speaker 2 (01:56):
Any any particular Yeah, any particular moment that stands out
to you that comes to mind that has helped shape
your life as a business woman.
Speaker 1 (02:06):
Without a doubt. So I unfortunately lost my father when
I was ten, and he elected to take his life
on Christmas Day. I was ten. My sister was five
at the time, and you know, of course, through that
huge life challenge, obstacle, hurdle, however you want to look
(02:30):
at it. I look back on it now and I
kind of became my mother's right arm. You know, she
was raising two girls. This was in the eighties. You know,
there wasn't therapy, There wasn't you know, someone that you
could pick up the phone and talk to necessarily. And
it was at a time when there was a massive
(02:51):
stigma around suicide. I mean I recognize as in it's
very dynamic even today, you know, people are not quite
sure how to take that or handle that. But back then,
I'm sure you can imagine it was even worse. So,
you know, it kind of became we were disconnected from
(03:13):
the family. You know, it was hard for the family
to see us and not think about him. There was
religious disassociation, you know, fear of not understanding you know that,
but also just you know, evolving through taking the most
joyous holiday for a child, you know in your life
(03:37):
that you look forward to and learning to over time
turn it into something entirely different. I mean, I look
back on it now and think, boy, I'm so thankful
because my life could have turned out very, very differently,
(03:57):
you know. But I think over time, what I started
to learn, and this is what has made my entrepreneurial
journey more enduring, is the fact that I learned at
a very young age that number one, I had the
ability or the capability to bring joy to my mother
(04:23):
in very easy, simple ways. You know, she had the
weight of the world on her shoulders, and I saw
her so often, you know, with tears streaming down her
face and you know, overwhelming, and so she would come
home from work. I knew that, you know, if I
washed the dishes or had the house, you know, looking nice,
(04:45):
or just made her, you know, just smile at her.
She always said that my smile brought her joy, you
know me dinner, that there were different little things that
I could do that would emanate that ability for her
to kind of turn her day around. And I learned
throughout the course of my life that you know, we
(05:07):
have the incredible influence you know, not influencers per se
as we look at them today based on social media,
but we have the ability to influence the people that
we encounter and how they feel when they come around
us or engage with us. And you know that there
(05:29):
is so much opportunity for us to energetically, without even
realizing it, turn around someone else's day, you know, whether
it's just a simple act of kindness or it's just
how you receive them. You know, are you enthusiastic, are
you smiling? You know, do you have a frown on
your face? Are you carrying the weight of the world
(05:51):
on your shoulders, which you know we all are, let's
be honest, Yeah, but we also have a choice, and
that choice is how are you going to show up?
How are you going to project yourself to someone, especially
people that you've never met or encountered before. You know,
how do you want to be received? Not that we
(06:12):
can control how people receive us in the moment, but
what we can control is efforting, you know, putting forth
the effort that that reception could be a really good one.
Because when you think about the entrepreneurial journey, the people
that we remember the most are in dynamics are the
(06:35):
ones that involved enthusiasm. Yes, right when there was an
enthusiastic energy on the other side. I'm not talking fake enthusiasm,
but just genuine, authentic enthusiasm. You know, joy and enthusiasm
go hand in hand, and that just goes out, you know,
(06:59):
and you're just putting so many great things out into
the world. And so to circle back, I know I
gave you the scenic tour to the end of that question.
But you know, enthusiastic energy is something or enthusiasm is
something that you can choose, and you can choose to
(07:19):
present yourself both in how you're engaging with people but
also how you're approaching life. And when enthusiastic energy, you know,
pairs in it, it's joy. It's joy and enthusiasm hand
in hand, and your entrepreneurial journey will be entirely different.
(07:41):
No matter the ups and downs, the bumps that you know, whatever,
there's always something to be enthusiastic about. So it's finding
that I love that.
Speaker 2 (07:51):
I love everything that you said, and a lot of
people don't know how to take adversity are certain dark
situations to turn them into something light that can evolve
business as well as personal life into something amazing. Thank
you for sharing it.
Speaker 1 (08:08):
Thank you for asking the question. I've never been asked
that question before. That was a great one, Thank you,
Thank you. And so talking about the entrepreperneural journey, how
did you know that you wanted to be an entrepreneur? Uh, well,
you know, it's interesting. My brain functions in like three
(08:29):
D technicolor, and it's the strangest thing. You know. I'm
not like a creative all the time. I'm one of
those that balance creative with logic and business like almost equally.
But when my brain has those days that I'm functioning
in creative mode, I will create and spew things out
(08:50):
like a ticker tape. You know. It just has been
kind of like a special gift that I've had that
I've just kind of allowed it to evolve over all
the years. But it's kind of truly become my differentiator.
And I think that we all have like little differentiating
differentiating skills and talents and gifts, you know, and we
(09:13):
just kind of need to zero in on those and
hone in on those. But for me, I'm a creator
by nature, and I think anyone on this journey is
you know, you see a void, you desire to fill
a void, You desire to do something different. You like
to create something from nothing. That is like my favorite
(09:34):
thing in the world to do, you know, give me
a challenge and of something, you know, to create something
that does not currently exist in any platform. And I
just you want to talk about enthusiasm going through the roof.
It just I love it. So you know that I
think helps you get through the bumps and the entrepreneurial journey.
(09:55):
But you need the bumps to truly appreciate the you,
the good and the great things that happen.
Speaker 2 (10:03):
Absolutely, can you share with the audience a memorable success
story from your career?
Speaker 1 (10:09):
Oh wait, well, you know it's interesting. I've been blessed
with many and I think, well, you know, we all
have great things that happen on our journeys, and you know,
I think it's one of those things that the bad
stuff and the negative things that happen are easier to
believe than the good things.
Speaker 2 (10:31):
You know.
Speaker 1 (10:32):
We could accomplish a million amazing tasks and goals, and
you know, but I never take time to just like
sit in them, or to pat myself on the back
or to say good job. Tif. I never do that
because ultimately, and I probably should a little more, I
just don't because my brain's always onto the next thing.
(10:53):
But you know, I think that probably my biggest and
a few of the things that I'm most proud of
are all people centric, you know, and that I have
been so blessed to have the most amazing team, you know,
my core team. They have just been so loyal and
(11:17):
have believed in me through every hurdle imaginable, of which
there's been a ton. But they've also been with me
through all the successes too, you know. So that I've
encountered some amazing people like you know, Barbara Corkoran and
I just merged my company with Ryan Surhant. I'm you know,
(11:38):
just incredible people that you you could only dream of
having people like this fall into your life. You know,
it's it's a blessing and a gift for sure. And
you know, you just kind of think if you didn't
take risks, because all of those happened for me by
(12:00):
taking risks. If you don't take those, then you're not
giving yourself those incredible opportunities, whether there are people related
or a product or you know whatever. But you have
to take the risks to get the rewards.
Speaker 2 (12:17):
Absolutely, I love I love it because, like you said,
if you don't take the risks, you won't see or
know that there's a reward. So thank you for your
insight on it. And let's get into real estate a
little bit. Sure what everything that's going on in the
world and technology is taken over sort of, Yeah, how
do you see technology transforming the real estate industry in
(12:38):
the next decade?
Speaker 1 (12:40):
Well, so, technology, you know, is always a catch twenty
two in a way. But you know, the one thing
that I know for sure is that there's still the
incredible power of connection and no matter what a robot
or AI or you know, any of those dynamics, the
ability for a consumer to obtain information about a property
(13:03):
or an area or what have you. A great real
estate professional that knows their stuff, that takes time to
constantly be educating themselves, that knows the contracts inside and out,
that knows, you know, in the area that you're looking at,
you know what days or trash days. You know, where
(13:26):
families or children or people are that may enjoy pickleball
the way you enjoy pickleball, or you know. It's those
types of relationships and connections that will always keep real
estate you know, moving forward, but in a great way.
But it's going to be going forward. You know, what
(13:47):
value and what value proposition are you bringing to the
table for a buyer or seller to choose you. You know,
I think over the next ten years, I would venture
to say that the industry itself will compress from multiple perspectives.
So I think we're going to see compression of numbers
(14:08):
of agents getting licenses, and you know, perhaps a little
change in how the process that you go through to
be licensed and or maintaining license. So I think that's
going to be one thing. I think compression of transaction
is going to be a real thing too, you know,
as technology, although we're pretty tech centric now, but I
(14:32):
think timelines and things will start to get tightened even
more in terms of you know, maybe going to contract
and closing on a property. Ability to get things done
is going to speed up even more. I believe that
as interest rates and things adjust, I think we're going
to see a ton a ton of first time home
(14:55):
buyers coming into the market, unlike anything we've ever seen,
because I think there are so many sitting there. You know,
we're seeing the younger population living at home longer, right
and perhaps you know, saving for a property. So there,
I think there's going to be a big transition from
that perspective. I also think that we're going to see
(15:20):
a lot more situations where people, especially like in retirement years,
are sharing housing. I think that that is going to
definitely be something, you know, more like Golden Girls style,
you know. I think you're going to start seeing some
more of that too. We're already seeing that, but I
(15:40):
think in ten years that's going to evolve hugely.
Speaker 2 (15:45):
Okay, nice, Nice, So what advice would you give a woman,
a woman entering into the space of real estate for today.
Speaker 1 (15:58):
Get new, coming in, licensed new or already in the business, someone.
Speaker 2 (16:02):
That's actually aspired to become Okay state idea.
Speaker 1 (16:05):
Yeah, Well so number one, I think it's an incredible career.
I've been doing it for twenty three years and it
was kind of my dream to be able to do
so I feel so blessed to do it. There's huge
differences between when I started then till now. But for
anyone stepping into it now, knowledge is going to be
(16:28):
your power number one, over and above anything. And for
those people who think, well, i'll do it part time
and dabble in it, you know, and a career is
not made in part time in the real estate industry,
as you saw. So you're really and especially going forward
(16:48):
now with all the changes in the industry from the
buyer's representation side, you know, you have to be able
to show your value now, which is a little different.
You know, it used to be, well, you know, my
brother's cousin's sister has her license, and you know, we're
going to look for properties and she could use a
little extra money, so we're going to work with her.
(17:09):
And you know, there was a lot of that going
on from you know, a buyer's side, which I think
when you're thinking about your most valuable asset or one
of them, you know, I think now going forward, because
now the buyer's paying for the buyer's side, representation the
seller for the seller side. You know, we think now
(17:31):
going forward, what's going to be so very very important
is that you are choosing a professional to represent you
on either side that is going to listen to what
you're looking for, be the most knowledgeable in being able
to help you achieve that. Have crazy mad negotiation skills.
(17:53):
That's and that's one thing that I would say, sharpen
your negotiation skills for sure. Knowledge of contracts inside and
out like the back of your hand, and the exact
same thing about the market inside and out like the
back of your hand. Know what's going on in your marketplace.
And to me, I would zero in on one particular
(18:17):
area or neighborhood or farm, which I've done for twenty
three years. I've marketed the community where I live and
have been blessed to have market share all of those years.
If someone is coming in now, I would definitely recommend
doing that because you can manage expenses a little better.
(18:40):
Number one. But again, now with all the changes in
the industry, everyone wants to work with the experts in
that market and if they're looking in a particular area
or neighborhood, they want to know, who's going to know
exactly what I said earlier? What days or trash days?
You know, how do I how do I play pickleball?
(19:02):
How do I access what are the fee structure? You
know all of those things that anyus situation or you know,
someone blindly walking in to just show a house are
not going to know. So really focus in on who
you're going to be, where you're going to meaning, how
(19:22):
are you going to show up, what is your intention?
Where are you going to market yourself and double down
on that. And lastly, knowledge, knowledge, knowledge, knowledge, knowledge knowledge.
Speaker 2 (19:38):
Absolutely, you never can learn too much in my opinion. Yeah, yeah,
right right. So let's talk about the book. I love
the name of this book, The Age How to stand
Out by going all in? How did you come up
with the name? First and foremost?
Speaker 1 (19:55):
Well, what's what's really interesting about that is we at
are off. We always when we were kind of starting
the company, well it'll be thirteen years ago. When we
were starting the company, we were looking for a tagline
from equating company, something, you know, that we could kind
of equate out to show that we were different, that
(20:16):
we were unique. And you know, my creative team, we
all kind of bounced around all sorts of ideas and
I'll never forget it. We were all in a group
text texting back and forth, and all of a sudden
it was like, you know, thinking of that, you know,
the inth degree. How people always say they're going the
nth degree. So we switched it to the MTh degree.
(20:37):
You know that we real estate to the MTh degree,
you know, since we started with them, right, So we
kind of started playing with that. And then when the
book dialogue you know, started happening, and Bruce my collaborator
on the book, and we were kind of brainstorming it.
We were breaking down the categories and the keys for
(21:00):
the inside and for the inside, and it just kind
of became a natural evolution of what to do with it.
Speaker 2 (21:09):
You know.
Speaker 1 (21:10):
We kind of played around with m degree and oh,
we had all sorts of things going, and then all
of a sudden it was like, well, this is silly.
You know, everything it's about going all in, you know,
so bah in the degree. So yeah, we were really
actually surprised that there wasn't already a book titled that.
So yeah, we felt you're in ovative.
Speaker 2 (21:32):
I love it, I love it. I love the play
of words.
Speaker 1 (21:36):
Oh I have so much fun with the inwords I
play all the time.
Speaker 2 (21:41):
And let's talk about the importance of being able to
stand out by going all in.
Speaker 1 (21:46):
Yeah, well, I think that that is the most important
thing ever, because I believe that people who authentically show up,
meaning presenting themselves to the world or to the business
(22:08):
or someone that they encounter, engage with with authenticity, you
know it. You I think we're in a society now
where you're starting to recognize fake versus authentic, you know,
and there's probably you know, a range there in between
(22:29):
of where people fall. And you know, I kind of learned, well,
I didn't kind of I did learn through all my
trials and tribulations in my life and the horrible things
that happened to me, you know, and I felt like
for so long, and I remember, even after my dad passed,
for so long, I was embarrassed by it. I was disconnected,
(22:54):
you know, I was afraid to tell because nobody that
I knew didn't have a dad, you know, let alone
one that passed away. You know, I had nobody to
relate to. And you kind of find yourself in various
stages of life where you're like, you're kind of creating
a safe space for yourself. You're a protective rap if
(23:19):
you will, you know, around your heart or your mind
or your circumstance, you know, just so you don't feel
so alone or disconnected. And I think I went through
a lot of my life not wanting to talk about it,
so I wasn't like authentic to who I was. And
I never want to say my story because I don't
(23:41):
want to use it as a you know, it just
sounds like I don't want to use it as something
that you're, Oh, what's the word I'm looking for? You
know that you're kind of trying to play a martyr
with That, wasn't it. But you know, I had this
weird epiphany in my twenties where I started to realize, well,
(24:01):
wait a second, why am I I was in college,
you know, and in a sorority, and I remember people,
you know, there would be parents Day and stuff, and
I finally like one day it was almost like a
weird like a clearing of inner energy where I just
laid it out. I don't have a d end, you know,
(24:23):
I did he you know, went through the whole dynamic
and that was incredibly freeing, and you know, I didn't
want people's sympathy or empathy for that matter. That isn't
what I was looking for. I think what it did
is it just transformed my vision and my ability to
(24:44):
feel like people can still accept me despite or in
spite of the fact that I'm missing someone that they
all have. You know, that makes you, you know, like
a circus side show, you know, right, That's kind of
what it felt like when we were young, because we
were disconnected from the family. But then, you know, I
(25:05):
had other things happen to me throughout my life that
I do speak of in the book, and you know,
I think through the course of that, it just became
not that I'm out there sharing my story with everyone.
I'm not, but I learned to release it and to forgive. Yes,
you know, forgive my dad for what he did. Although
(25:27):
I wish, you know, to the day that he were here,
But I forgave him for that because I can't even
imagine what was in his mind. You know, I've forgiven
all these dynamics that I've gone through, even on this
entrepreneurial journey. And what it did was it's freaked me
up to not feel like all that intense weight so
(25:48):
It's allowed me to just be me right, you know,
as crazy or as quirky as that can be at times,
you know, or as brilliant as I choose to be
when I choose to be bad, or as quiet or
silent as you know sometimes I like, well most nights,
you know, I'm an introvert at heart, and I like
(26:10):
to just be quiet or you know, if I don't
want to go meet people or go to a party,
you know, feeling authentically me to say no, I'm sorry,
thank you for inviting me, but no, I just can't
and not feel like I have to do that stuff
because I'm being authentic to me. And so that's what
(26:32):
I mean about going in, like listening to your inner voice,
listening to your heart and your soul, and doing what
it says, what your gut says, you know, even if
it's not the popular answer, that's what's going in.
Speaker 2 (26:47):
Absolutely I love it. So tell the audience how can
they get the book? Where is the book located?
Speaker 1 (26:52):
Well, the book actually, I have fun right here. They
can get it. I'm online wherever books are sold, Barnes
and Noble Books, a million, Amazon anywhere like that. It's
available paperback, hardcover, audio book and let's see and also
(27:16):
on my website at tiffanymacquaid dot com.
Speaker 2 (27:20):
And all of her information will be in the show
notes guys, so there's no excuse. Go get the book,
learn about different things and strategies and circumstances and experiences
that Tiffany shares in her book, and I know it's
going to be amazing. I am definitely getting my copy,
so thank you for telling us where to get it from.
And I want to jump into your philosophy. When I
(27:41):
saw that in your bio, I was like, we have
to talk about that something great leads to something great. Yeah,
how does your philosophy influence the way you set your goals,
set and pursue your goals when it comes to that.
Speaker 1 (27:58):
Well, I'm one that is a believer in reaching for
the stars always. You know, I think there's so many people,
and I'm sure everyone out there can relate to this,
that there are so many people out there just living
in status quo, you know, not wanting to ruffle feathers,
(28:21):
not wanting to serve things up, whether it's their life
or a circumstance, just in general, you know, just wanting
to stay as status quo and I decided a long
time ago that I just didn't want to be status quo.
I didn't want to accept things as they were being
presented to me or as they were in the moment.
(28:43):
I wanted to know that everything that I was doing,
I was striving to be a little bit better and better,
or you know, creating something a little bigger or wider
reach or more valuable in terms of action or reaction.
You know, the ability to change the world. You know,
(29:05):
why try to change it? For one, when go for
a hundred, go for a thousand, you know, go for thousands.
So I guess I've just never been a believer in
that and status quo, So I'm always kind of pushing it,
pushing it, which equates back to the nth degree or
(29:26):
m degree, however you look at it. You know, just
never wanted to be what was normal, customary, and what
was expected.
Speaker 2 (29:35):
Absolutely I loved it. So what is something that you
do every day to make sure that you stay conducive
to that philosophy that you have, knowing that you know
something great leads to something great.
Speaker 1 (29:47):
Yeah, well, I have, Like it's not a routine because
I do change it up, you know, in the morning, sometimes,
but I get up very early. I'm usually up by
for am because there is nothing that brings me more
joy in the world than having quiet time before I
feel like the rest of the world is up. You know,
(30:10):
I enjoy it. I take my dog out first thing,
you know, I have that first cup of coffee, and
I usually will just kind of sit in my own mind,
you know, in silence and quiet. Sometimes all read something
that inspires me or you know, maybe grounds me, aligns me, spiritually,
centers me, whatever that would be. I do jump in
(30:33):
my pool almost every morning at around five five thirty
in the morning, and I love it. So you know,
I'm in Florida, so not everyone can do this, but
right what I love about that is I jump in
it's dark out, you can see the stars in the sky,
you know, picture it. It's back. You got the stars
in the sky and they're so bright, and you jump
(30:56):
in the pool and I swim what I call my
laps of gratitude, And you know, every day I kind
of change it up, you know, and different topics or
you know whatever. Maybe I have a need to focus
on or desire to focus on for the day, and
I just swim end to end until I just exhaust
myself back and forth just thinking of all the things
(31:18):
that I'm grateful for, you know, and I just kind
of make these little outward lists. And there are some
days where maybe I'm feeling a little heavy about something
and I use it as an opportunity to to just
release it, you know, and just surrender it. And I
(31:38):
swim and surrender it. And I'll tell you that just
recalibrates my brain every single day. It is the craziest thing.
Speaker 2 (31:47):
Yeah, I love that. And speaking of love or the
last question of the day, Yes, if you had to
give your definition of love, what would it be? And why?
Speaker 1 (32:00):
Oh? To me, love is peaceful energy and I feel
like you can love so many things, animals, people, places,
you know, situations. To me, it's wherever I find peace,
(32:21):
and that ultimately always equates to something or somewhere that.
Speaker 2 (32:25):
I love absolutely. But Tiffany, it has been amazing having
you here today, coming and kicking with me. Is I
tell everybody that each each season gets even better. But
you're You're my top five episodes because you are You're
so I don't know it's the energy, the smile that
(32:46):
you have, but the way you light your eyes light
up where you talk about your experience and things like that.
So I just love that. So thank you for for
going all in when you when you're through with today.
Speaker 1 (32:57):
Well, thank you, thank you. It was such a blessing
and I am really really appreciative of your time. So fun.
Speaker 2 (33:04):
Absolutely, And so before we get out of here, is
there any words of encouragement or advice that you would
like to leave the listeners with today?
Speaker 1 (33:12):
Okay, so this I will leave all the entrepreneurial listeners
with this. This was single handedly the best bit of
advice I've ever received, and it was from Barbara Quirkran
And I remember I was going through She's kind of
had her thumb on the pulse of my business for
over twenty years, and so this is this is a
(33:32):
really good one. I was going through a really hard time.
It was probably ten years ago maybe, and I remember
she said to me this, Tiffany, ignore the naysayers on everything.
Anything fresh and innovative makes them uncomfortable, and their intentional
job is to clip your wings. And do you know
(33:54):
how many times a week I think through that? Because
we're in a crazy world right now, people, keyboard warriors,
you know, we'll comment not so great things on social
media to people. You know, the world's just all over
the place right now. There's all these things happening, So
just always remember ignore the naysayers and just focus in
(34:16):
and know that if they're saying something about you or
your business or your product, it's because they're trying to
clip your wings.
Speaker 2 (34:25):
I love that. I love that. So thank you again
for coming and kicking with me. Thank you guys for
tuning in to another episode of kicking in with Kiki, Life, love,
and all that other shit. Until next time, make sure
that you stay away from those naysayers. Speak life over yourself,
do what makes you happy, love life, live it to
the fullest of your ability, and everything else will flow.
(34:47):
So you guys, be blessed and purple hoods.
Speaker 1 (34:51):
Chick in it with Ki