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October 15, 2025 3 mins
Kim Kardashian BioSnap a weekly updated Biography.

If you’ve been following Kim Kardashian over the past week, you’d think the business of being Kim Kardashian has only gotten busier—and buzzier. The biggest splash? Her company Skims dropped what is being called its most daring product yet: the “Ultimate Bush Faux Hair Micro String Thong,” a merkin-inspired underwear line featuring twelve shades and textures of faux pubic hair, marketed as “your carpet can be whatever color you want it to be.” The Independent and Ladbible confirm the launch on October 14, with a tongue-in-cheek retro game show–themed promo video that cheekily referenced the age-old “does the carpet match the drapes” question. The drop immediately sold out across all colors and sizes, according to Skims’ website, and became a massive social media talking point, sparking everything from outrage to applause. Some fans questioned whether this was a publicity stunt, while others praised Kardashian’s marketing genius, noting that everyone is talking about it whether they love or hate the product, and that’s exactly the point, Cosmopolitan UK observed.

Adding to the day’s chatter, Kim kept the conversation going on her own Instagram Stories, sharing clips of the new product and calling it “insane” and “funny,” per The Independent. The reaction online was predictably divided—some users joked about calling 911, while others called it iconic, and a few critics accused Skims of commodifying body positivity trends. Regardless of your take, this launch is already a textbook Kardashian moment in viral marketing, reasserting her brand as a boundary-pushing powerhouse, even as it draws questions about the line between empowerment and pure spectacle.

Away from the product drop, Kim made headlines for personal revelations. On the Call Her Daddy podcast, she disclosed spending about $1 million annually on her glam team, according to AOL, a figure that underscores the brand value she invests into her public image. And while there’s speculation about other business moves—Kardashian is, after all, the de facto leader of the family’s billion-dollar empire—no verified news of major new ventures or investments surfaced this week.

Public appearances were more subdued—no A-list red carpets or flashy collaborations announced—but the Skims launch ensured Kim stayed at the center of cultural conversation. Notably, this period did not feature any new viral feuds, romantic gossip, or major philanthropic announcements. The last few days for Kim Kardashian have been defined by a single, surreal product drop and the inevitable social media storm it provoked, reinforcing both her business acumen and her mastery of the attention economy, all while leaving fans and critics alike asking, “What’s next?”

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
If you've been following Kim Kardashian over the past week,
you'd think the business of being Kim Kardashian has only
gotten busier and buzzier. The biggest splash, her company, Skims,
dropped what is being called its most daring product yet,
the Ultimate Bush faux Hair micro string thong Amrkin inspired
underwear line featuring twelve shades and textures of faux pubic hair,

(00:23):
marketed as your carpet can be whatever color you wanted
to be. The Independent and lad Bible confirmed the launch
on October fourteenth with a tongue in cheek retro game
show themed promo video that cheekily referenced the age old
does the carpet match the drapes question. The drop immediately
sold out across all colors and sizes, according to Skim's website,

(00:45):
and became a massive social media talking point, sparking everything
from outrage to applause. Some fans question whether this was
a publicity stunt, while others praised Kardashian's marketing genius, noting
that everyone is to talking about it, whether they love
or hate the product, and that's exactly the point. Cosmopolitan

(01:06):
UK observed, adding to the day's chatter. Kim kept the
conversation going on her own Instagram stories, sharing clips of
the new product and calling it insane and funny pair
the Independent. The reaction online was predictably divided. Some users
joked about calling nine one one, while others called it iconic,

(01:27):
and a few critics accused Skims of commodifying body positivity trends.
Regardless of your take, this launch is already a textbook
Kardashian moment in viral marketing, we asserting her brand as
a boundary pushing powerhouse, even as it draws questions about
the line between empowerment and pure spectacle. Away from the

(01:47):
product drop, Kim made headlines for personal revelations. On the
Call Her Daddy podcast, she disclosed spending about one dollar
million dollar annually on her glam team, according to AOL,
a figure that underscores the brean value she invests into
her public image. And while there's speculation about other business moves,

(02:08):
Kardashian is, after all, the de facto leader of the
family's billion dollar empire. No verified news of major new
ventures or investments surfaced this week. Public appearances were more subdued.
No a list red carpets or flashy collaborations announced, but
the Skim's launch ensured Kim stayed at the center of
cultural conversation. Notably, this period did not feature any new

(02:30):
viral feuds, romantic gossip, or major philanthropic announcements. The last
few days for Kim Kardashian have been defined by a
single surreal product drop and the inevitable social media storm
it provoked, reinforcing both her business acumen and her mastery
of the attention economy, all while leaving fans and critics

(02:51):
alike asking what's next and that is it for to day.
Make sure you hit the subscribe button and never miss
an update on Kim Kardashian. Thanks for listening. This has
been a quiet please production. For more check out Quiet
Please dot a I or search the term biosnap wherever
you listen.
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