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April 23, 2025 48 mins
Kindness is Saving Pets One Click At A Time

Pet photographer Adam Goldberg joins Anitha to talk about his initiative, Second Shot, which helps shelter animals find their forever homes.

Shelter workers don’t always have the time or expertise to capture a photo of an animal that shows them in the best light—relaxed, happy, cute, adorable. Shelters can be a scary place for many animals, especially when they first arrive and their photo can reflect that fear. The result is often a stressed-looking animal, which sadly may not capture the attention of folks looking to adopt.

This is where Adam comes in. Using his marketing and photography expertise, Adam donates hours of his time every week to take beautiful photos of shelter animals to increase their chances of getting noticed—and it works!

Adam talks about the many successful adoptions that have resulted from the photos he’s taken.

Adam also talks about his wife, Mary, and how their shared love of rescue animals brought them together. So far, this incredible duo has raised over $250,000 for 50+ shelters and rescues!

A great episode for anyone who loves a good news story!

To learn more about Adam and his photography, check out his website: AGold Pet Photography

As a thank you to Adam for sharing his story, Anitha donated to Tampa Bay Humane Society. Since 1912, this organization has been dedicated to ending animal homelessness and providing care and comfort for animals in need.

To learn more about Tampa Bay Humane Society, check out their website: Tampa Bay Humane Society
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