💡 Referências citadas no episódio:
Live com Camila Coutinho (americanas.com): https://www.youtube.com/watch?v=ENTPOb2PrsY
Instagram Mimo Live Sales: https://www.instagram.com/mimolivesales/?igshid=YmMyMTA2M2Y=
Cases MIMO:
Carlos Santalena - Live de Aventura: https://www.youtube.com/watch?v=YrunY65rjLA
Laces: https://www.youtube.com/watch?v=TeS06FipK-M
Diagio e GrayGose: https://www.youtube.com/watch?v=_MKYbjHM_UU
Estudo da E-Marketer: https://www.emarketer.com/content/over-45-of-china-s-digital-shoppers-will-buy-via-livestream-2023
Artigo Casa Firjan: https://casafirjan.com.br/lab-de-tendencias/artigos-estudos-e-pesquisas/livecommerce-um-formato-para-ficar-de-olho-no-brasil
📬 Para comentários, sugestões e críticas sobre este episódio, mande um e-mail para casafirjan@firjan.com.br com o assunto PODCAST. Queremos te ouvir!
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