December 3, 2024 • 31 mins
Want to access to TEDx applications and opportunities? Go here: 👉https://RobinNathaniel.com
As the Founder of Get Speaking Gigs Now and the CEO of the International Speaker Network, Leisa Reid trains entrepreneurs how to use public speaking as a soul fulfilling business growth strategy. Leisa trains entrepreneurs how to birth their brilliance, and then get booked and stay booked for the rest of their career. No stranger to speaking, she has booked and delivered over 600 speaking engagements, is a 7-time author, podcast host and was awarded an Honorary Doctorate. Although Leisa has both a Bachelor’s and a Master’s Degree in Speech Communication, she assures her clients those degrees are NOT required in order to be a speaker. She is a mom, a wife, a dog-lover and loves live rock concerts. Whether you're a seasoned speaker or have NEVER considered public speaking, she will share how you can get your message to the people who need your brilliance the most.
LEARN MORE ABOUT LEISA HERE: https://getspeakinggigsnow.com/
JOIN LEISA'S COMMUNITY: https://ispeakernetwork.com/
We Support MOSAIC GEORGIA Go Here to Donate: 👉https://bit.ly/donatetomosaic
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As the Founder of Get Speaking Gigs Now and the CEO of the International Speaker Network, Leisa Reid trains entrepreneurs how to use public speaking as a soul fulfilling business growth strategy. Leisa trains entrepreneurs how to birth their brilliance, and then get booked and stay booked for the rest of their career. No stranger to speaking, she has booked and delivered over 600 speaking engagements, is a 7-time author, podcast host and was awarded an Honorary Doctorate. Although Leisa has both a Bachelor’s and a Master’s Degree in Speech Communication, she assures her clients those degrees are NOT required in order to be a speaker. She is a mom, a wife, a dog-lover and loves live rock concerts. Whether you're a seasoned speaker or have NEVER considered public speaking, she will share how you can get your message to the people who need your brilliance the most.
LEARN MORE ABOUT LEISA HERE: https://getspeakinggigsnow.com/
JOIN LEISA'S COMMUNITY: https://ispeakernetwork.com/
We Support MOSAIC GEORGIA Go Here to Donate: 👉https://bit.ly/donatetomosaic
WATCH Robin's TEDx TALK Go here: 👉https://www.youtube.com/watch?v=BHtx1N9YWig&feature=youtu.be
Join our FREE Facebook Group: Go here: 👉https://www.facebook.com/groups/HowToTEDx
Want Robin to SPEAK at your next event or support you with social media? https://beacons.ai/robbinmarx
Leave us a review on Apple Podcasts Go here: https://podcasts.apple.com/us/podcast/red-circle-talk-by-robin-nathaniel/id1759246927
Let's connect on LinkedIn Go here: 👉https://linkedin.com/in/robbinmarx
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
I don't mean not to be a TEDx speaker. I
don't mean to give up that goal at all, but
you can do other things while you're preparing for your
TEDx talk.
Speaker 2 (00:26):
Ladies and gentlemen, we are back on our ct AKA
Red Circle Talk How to Tech X and I have
a special special guest for you, someone that does this
speaking thing every single day and also coaches, teaches and
consults people who have businesses who want to speak and
get on stages just like you. My friend, my new buddy,
(00:51):
Lisa Reid. Welcome to the show.
Speaker 1 (00:54):
Hi, thank you so excited to be here.
Speaker 2 (00:56):
Yep, So Lisa, before we jump in, I just want
to do a little bit of an origin story breakdown.
If you could just tell us what got you into
your field, you know, you can just give us like
a quick.
Speaker 3 (01:08):
Rundown of your origin story. That would mean a lot
to us.
Speaker 1 (01:12):
Well, I back in the day, I actually got my
bachelor's and master's degree in speech communication, but it wasn't
until decades later that I actually became a speaker. When
I was forty and I started with zero speaking engagements,
zero email list, zero clients, and that very first year
(01:33):
I booked eighty three speaking engagements in my local area
and brought in hundreds of clients into an organization that
I was representing. So that's kind of kicked me off
in the speaking world.
Speaker 3 (01:48):
Eighty three gigs in one year. Yeah, that is wild.
Speaker 2 (01:54):
So talk to me a little bit about the ways
that you secured those talks, because I know I'm in
a bunch of like different speaking forums and stuff like that,
and people are like, well, how do I find you
know a place to speak?
Speaker 3 (02:08):
Will they pay me? Will they not pay me?
Speaker 2 (02:09):
Talk to me about what is knocking on a door
to get a gig for your first year?
Speaker 1 (02:14):
Look like, wow, I could talk how long is this podcast?
So well, ironically, my business called Get Speaking Gigs Now
was born because of that very question.
Speaker 3 (02:27):
I was.
Speaker 1 (02:28):
I have an international speaker network, and people in the
network were always asking me that same question. They're like,
how do you do this? What are you doing? And
it wasn't until a couple years later that actually developed
my business because of that question, and I thought, well, gosh,
I don't know what am I doing? And I had
to really think about it, and I broke it down
(02:48):
to seven main steps, like I call it getting your
homework done. You got to get your homework done if
you're going to be a speaker. And then there's also action,
So there's getting prepared to be in the race, and
then there's actually going and entering the race and completing
the race. So I like, well, you have to figure
out your talk. I call it get your talk ready
(03:08):
to rock. That's number one. Figure out what are you
talking about? Why and is there a call to action involved.
I could go on and on about that. We can
talk about that in a minute. And then figuring out
who is your ideal audience. Got to figure that out
because not all speaking engagements are for all speakers. Right.
It's like, just because you're single doesn't mean you want
(03:30):
to date someone else who's single, and that's the only requirement.
There's lots of requirements of yes, you do want to
date someone's single out.
Speaker 3 (03:37):
Some people don't, Lisa. Some people don't.
Speaker 2 (03:39):
Some people are out here coaching the married men and
women of the world get.
Speaker 3 (03:45):
At so be very clear with them, Lisa.
Speaker 2 (03:50):
Thing.
Speaker 1 (03:51):
I heard it as though it was coming out of
my mouth, and really getting yourself set up in terms
of like what's your pipeline going to look like, what's
your monetization going to look like all those things so
that you can be really clean and clear when you're
making those decisions of where you want to put your
time and energy as a speaker.
Speaker 2 (04:07):
This is going to blow your mind. Data from the
US government's National Child Abuse and Neglect Data System found
that over three million child abuse cases are reported every year.
Speaker 3 (04:24):
Let that sink in.
Speaker 2 (04:26):
That's why we are supporting Mosaic Georgia. Mosaic Georgia provides
support to children, youth, and adult victims of sexualized violence
in all forms. They provide free, confidential support and services
to victims, families and survivors of sexual abuse and assault, legal, medical,
(04:48):
and counseling. They provide it all under one roof, but
they can't do it without support from people like you.
Visit bitly s donate to Mosaic today and make a donation.
Your generosity can save a child's life. That's bitly slash
(05:09):
donate to Mosaic, bit dot ly forward slash donate to Mosaic.
Speaker 3 (05:18):
Love it. So there's a lot to unpack here.
Speaker 2 (05:21):
I want to talk a little bit about monetization because
I think that one thing that someone taught me early
on in the game, they were saying, you know. I
was like, yeah, because I just don't want to do
free gigs. And he was like, well, there's no such
thing as a free gig. There's like a paid gig
and a non paid gig. But when you have a
non paid gig, there's still ways to generate some revenue.
(05:42):
So talk to me about ways that new speakers could
monetize their voice and their messages.
Speaker 1 (05:49):
I whoever told you that I love them? Because that's
so true. I think as a new person into this
speaking industry, it's easy to say think, oh, I just
want to be a paid speaker. And sometimes people want
to get to Carnegie Hall, but they never took a
piano lesson, and so you need to actually pound some
payment a little bit right and get some experience. I say,
(06:12):
you learn so much in that first one hundred gigs
because lots of things they are going to go wrong.
You could have everything perfect and all dialed in and
the lights go out, the projector blows up. I don't know.
All these things can happen. So when it really comes
down to monetization, especially if you're a business owner or
entrepreneur wanting to use speaking as a way to market
(06:33):
your business, grow your business. You need to think about
what's that next step for the audience to take if
they are picking up what you're throwing down something you
decide the night before your talk, this is something you
want to really use your higher conscious thinking, like what
would really excite me? What do I really think is
going to be valuable for people? What would be an
(06:55):
easy way for them to take that next step? Or
maybe it's even if you know if it's allowed, perhaps
you're selling something from stage, you're selling a product or
a service or program. Now if you do not have
anything to quote unquote sell, that's a little bit of
a different conversation. Sometimes people and maybe someone in the
(07:16):
audience is listening, who I just want to speak full
time and that's it. I don't want to sell anything.
I don't want to do any services. That is then
more the paid speaking route. So there's different nuances. Often
I'll say speaking is like a deck of cards. What
game are you playing? Like strip poker is really different
than solitaire, two totally different games. But then sometimes games
(07:37):
are similar. Gin and Rummy, you're kind of similar. So
what game are you playing and when and why? And
does it make sense for your personality, your lifestyle, if
your business, and that's how you can start monetizing, like
you can make like well you can. The sky's the
limit honestly on how much you can make when you're
speaking quote unquote for free, right, like the non paid
(07:58):
speaking engagement. I mean I think I I like client
who made like thirty thousand dollars an hour at a
non paid speaking engagement and she wasn't able to sell.
So that's a good day. That's more than what she
would have gotten as a speaker.
Speaker 2 (08:13):
Fee.
Speaker 3 (08:14):
Love it, love it, So talk to me.
Speaker 2 (08:17):
You mentioned at the beginning you started building out your
email list in that first year as well. And many
of our listeners who are new, they don't have email lists.
Speaker 3 (08:29):
Many of them rely.
Speaker 2 (08:31):
On social media, you know, building their brand on rented land.
So I want you to just kind of if I
gave you a pulpit in a soapbox to get some
people who are like I don't need an email list,
it's another thing, just kind of explain to them the
importance of it and how powerful it can be. Like
I'm on your list, so I get your messages and
(08:52):
like you do email marketing well, and I think that Yeah,
You're welcome, And I think it's really important for people
to just understand that they don't own their social media platforms.
Speaker 1 (09:04):
Robin, it's like you and I are sisters and brother
because sister and brother because the same. I'm like, why
would you rent when you could own? And even when
I have my Facebook groups, I have a system set
up to it's not required, but I set it up
so that they will then come into the email list
(09:24):
because I have so many friends and colleagues who've gotten
everything shut down. Even just the other day, I got
Instagram saying someone wants to change your password, So no,
none of us are safe. Someone could literally just take
it all and you woke up in the morning and
it's gone, right, So that is not a secure place.
Even with your email list, you want to download your
(09:45):
list and save it just in case something happens with
that software or whatever. So important to have an email
list because that's your collateral. That's like your tokens. If
you want to start playing with other people in terms
of collaboration, what they call it partnership or maybe list swapping,
meaning I don't mean you ever give anyone your list.
(10:07):
Let me just be clear, but if you have an
e newsletter. You might say, oh, like maybe Robin wants
me to promote his podcast because I have people on
my list who are interested in teechs. Maybe he's got
an affiliate program so that they're Therefore, perhaps I'll make
something and he'll make something, and everybody wins and gets
(10:27):
what they want. I have an affiliate program for our
speaker network because like, well, I want people to be
able to share the love who don't have a speaker network,
and then they can win. So there's so many different
ways that you can market your email list. It is
a treasure you and it's okay. I think sometimes people think, oh,
I'll never get to a thousand, or it's gonna be
so hard. If you set it all up, you don't
(10:51):
have to keep working at it really hard. Like set
it up so that all roads lead to Rome. Then
it just plug and play, just rinse and repeat it
all the time. I have my option list. I've created
my option my original one years ago. It's on the website,
it's on my calendar, it's on email signature, it's in
(11:15):
every nook and cranny, and then that's how it builds.
I'm on vacation and I'll get email subscribers. That's how
you want to be living, right. We don't want to
be struggling all the time. We want to be like
on vacation and seeing those subscribers come in, see those
sales come in, see those clients come in.
Speaker 2 (11:32):
If you ever got any value from one of our episodes,
please do us a big favor and leave us a
glowing five star review on Apple podcast or wherever you
listen to the show. It would mean the world to
me because it helps us reach more listeners.
Speaker 3 (11:49):
Please feel free to.
Speaker 2 (11:50):
Screenshot your review and tag us on social media at
Robin Marx. That's our obbi n maar x and we
would love to shared on our stories. Now, go ahead
and hook us up with that review. Five stars, five stars,
five stars.
Speaker 3 (12:08):
And when a.
Speaker 2 (12:09):
New aspiring speaker is first starting out building that email list,
one thing that I hear is like, what am I
gonna talk about?
Speaker 3 (12:14):
What am I going to talk about?
Speaker 2 (12:15):
I don't have any products, I don't have any services,
Like what am I going to do?
Speaker 3 (12:21):
Just like sending email every week saying hey guys, you
know what am I doing? Like?
Speaker 2 (12:26):
What what would you recommend for folks to do? If
they're new without a product to sell, and their speakers
wanting to start an email list.
Speaker 1 (12:34):
I think you could. I mean, gosh, with chat GPT.
This guy's a limit, to be honest, We're so lucky
right now. We don't have to come up with it.
You don't even have to come up with your own thing.
You could let's say you're an expert. If you're speaking,
you're an expert in something, right, you probably know a
lot about something that other people don't know and they're
interested in. You could literally put into chat GPT or
(12:56):
figure it out yourself. Let's say fifty two topics, and
then you send one a week out and you're just
like it could be just a little tip, a little strategy,
a little story, a poem, a case study, a statistic
I don't know like any of those things, and could
just be a short little here's your tip of the
day or tip of the week from your local ABC expert, right,
(13:21):
and you could do that. You could also do a
newsletter where you put one of your tips, but then
you could add other things that are going on in
the industry. Oh there's this really cool article, or did
you hear this? This is my favorite podcast, so you
can be a resource for people that's totally doable. And
if fifty two sounds crazy, do it every other week. Okay,
(13:42):
now we're at twenty six. Yeah, there we go twenty six.
Speaker 3 (13:47):
Yeah. And that's one thing I tell people.
Speaker 2 (13:49):
I tell people all the time, Lisa, just go according
to your bandwidth.
Speaker 3 (13:53):
Like your life.
Speaker 2 (13:54):
You know, you might have a full time job, you
might have kids, a family, a spouse, elderly parents, a dog,
whatever it is, like, you have a certain amount of
time that you can allocate to whatever that dream or
that passion is.
Speaker 3 (14:09):
Just be okay with that.
Speaker 2 (14:10):
I think that sometimes people try to go so hard
that maybe they oversell themselves in the beginning, and then
they burn out and then the dream kind of fizzles.
I think slow progress, you know, sometimes is the best
way to go with that.
Speaker 3 (14:23):
So I love that you shared that.
Speaker 1 (14:26):
I agree with you.
Speaker 2 (14:27):
Another thing I wanted to talk about was the idea
of an aspiring speaker hyper focusing on a ted X stage.
So I know we talked a little bit about it offline,
but I want to bring it. I want to lift
up the curtain and let everyone hear this amazing, you
know position that you have on it and also just
(14:48):
so folks out there who are hyper focused on this
one thing understand that.
Speaker 3 (14:53):
There are options out there.
Speaker 2 (14:54):
So would you say to someone who is I just
want to do a ted X talk first and then
I'll start my speaking career.
Speaker 3 (15:00):
What would you say to them? Oh?
Speaker 1 (15:02):
Well, I would probably have some questions about like why,
and what's your purpose? What's your goal? What's your short
term long term goals in terms of speaking, because if
it's to gain clients and to get business, you will
be stepping over a dollar to pick dim in a way.
(15:22):
I don't mean not to be a TEDx speaker. I
don't mean to give up that goal at all. But
you can do other things while you're preparing for your
TEDx talk or applying. I mean there's different stages, right,
Just because you want to do it, you still have
to go through the pieces of applying and then prep
and then giving it. But then after you give it,
(15:44):
then what are you going to do?
Speaker 3 (15:45):
Right?
Speaker 1 (15:46):
So you want to be able to can you make
money while you're preparing? Yes, you could actually go out
and shop it, just like a Jerry Seinfeld, like if
he's going to do a big HBO special, he doesn't
do that comedy for the very first time for HBO.
He goes to you know, some tiny town like you
(16:06):
might see, Wow, Jerry Seinfeld is in town and in
my town. That's weird because he is preparing for a
big event, right, That's why he's doing all those things.
So sometimes we forget, Oh yeah, the experts, you know,
the NBA basketball players, they are practicing and practicing and
practicing before they get to the big show. And so
(16:28):
the same thing. You could do the same thing. Go
and speak in your local area, speak in non local areas,
speak virtually, speak everywhere. You could get clients from doing
that and get practice speaking. Let your nerves calm down,
let your nervous system calm down, especially if you're a
new speaker. I would I would often say, don't make
(16:49):
your first speaking engagement the big, big speaking engagement where
all the cards are on the table, like, no, go
practice first. Then you're less nervous and more prepared as
you go on, and you could get clients while you're
doing it. So I don't know why you wouldn't diversify.
It's like diversifying your money. You don't put all the
(17:09):
eggs in one basket.
Speaker 2 (17:11):
Love it, love it and for your clients. Do you
have any clients who have taken that teed X journey
and maybe if you could just share a little bit
about your experience working with them.
Speaker 1 (17:23):
I don't have a lot, but it's definitely a conversation.
And usually I'll say, well, you should talk to someone
who's a expert, because it's a whole different animal. But
I know a lot of people who have done them,
and it's a great way to leverage your authority, right,
which is super important when you're a speaker or an expert.
(17:43):
You can add it to your bio. You can of
course add it to your website, you can make marketing
pieces out of it, cut it up. I think you're
allowed to do that. I'm actually not sure now that
I'm saying that out loud. You're allowed to do that, right?
Speaker 3 (17:56):
Yeah?
Speaker 2 (17:56):
They can only be up to I want to say,
ninety seconds or something like that.
Speaker 3 (18:01):
You can only take a piece of your talk.
Speaker 2 (18:03):
So you can't distribute it in its entirety or past
the limit.
Speaker 3 (18:07):
I believe it's ninety.
Speaker 1 (18:08):
Seconds, Okay, So yeah, so then you have to make
sure you're following all the guidelines. But sometimes what can
happen is that we get so focused on our talk
and the content, and this happens outside this is I'm
always talking about this. You can get so focused on
creating your talk and creating value you forget, Oh yeah,
(18:31):
I'm trying to build a business or I'm trying to
get clients. And I don't mean that you can do
that on a TED stage. But you got to think
of the whole thing through. How am I going to
leverage the TED talk after it's done? So much of
our focus is preparing for it and doing it, but
there's a whole nother piece after that, making sure that
(18:51):
your marketing plan is in place. Do you have if
you don't know how to do that, find somebody else
who can choose an expert in that making sure you're
you're milking it. I say, squeeze the lemon. Squeeze the
juice out of the lemon as much as possible.
Speaker 3 (19:07):
Yep. So I want to backtrack a little bit.
Speaker 2 (19:10):
Thank you for all of that insight on that topic,
but I want to backtrack a little bit. Three letters
that you mentioned earlier that always kind of warm my heart.
Speaker 3 (19:18):
You said C.
Speaker 1 (19:20):
T A.
Speaker 3 (19:21):
And I find that so many times I.
Speaker 2 (19:24):
See speakers get on stage and when they get off stage,
they leave with their ending point and they just kind
of do a chuck up. The deuce is goodbye, right,
and there's no solid or even not even solid, just
intentional call to action. Can you talk to speakers about
ways that they can include CTAs into their presentations and
(19:46):
why they are so important?
Speaker 1 (19:49):
It's very important. In fact, when I work with people
on their get their Talk Ready to Rock session, we
start at the end, which the end is usually the CTA,
or I call it the invitation to the next step.
Sometimes CTA can feel a little scary if you've you know,
for people who aren't in sales. But and oh CTA
(20:09):
is called to action, just in case we didn't say that.
So there's so many different ways that you can do this,
and I think this is what gets confusing if you're
a solopreneur, entrepreneur, business owner who's never really done this before,
and you could google CTA and then you start thinking, oh,
I guess I have to do it this way now.
So my thought is, you want to be really, really intentional.
(20:31):
I love that you said that word, Robin, intentional about
what is it that you want the audience to do
and why and you want to think about it well
before you're talk right, you're like, okay, this makes sense
for my business. This is what I can do right now.
This is easy, it's simple, and I love it. Right
That's what we want to be because if you're not
(20:53):
in love with your call to action, guess what you're
going to forget to do it. You're going to get
all confused. The audience is going to feel some kind
of weird thing from you. They're gonna be like, uh no,
I don't want to do that. So it has to
be truly in alignment with you, Like you just got
to be like, I'm totally down for this. This audience
would love this thing that I've got, and I think
(21:15):
that's the missing piece. And a lot of these they're like, no,
do it this way, and it has to be like this.
I say no, it needs to be something you're in
love with and it could be really simple. A lot
of times I'll see the resistance from my clients because
there I work with like really heart center, purpose driven people.
Maybe they've never done sales before, so they're starting to think,
(21:37):
like I kind of just don't really want to do
the sales thing. I'm like, well, you got to do something,
you got to offer something, So what would you love
to offer? And then we work through it. And sometimes
I'll see people make it really complicated to get to
the call to action. They're like, well, I could hand
out a clipboard and have everyone write their name down.
I'm like, no, we're not doing that. I could just
(21:58):
tell them my name and find me on LinkedIn. Noe,
we're not doing that. We have to keep it simple, sweetheart.
We have to make it so easy. They could, they could,
they could do you know, some pretty cool stuff that
makes it really easy, very nice, very nice.
Speaker 2 (22:17):
So we got speakers who are trying to figure out
what their topic is going to be. What's your position
on speakers finding a really niched down area of expertise
versus being able to speak on anything. And also, something
that I'm seeing is folks maybe with almost like a
(22:39):
rolodex of topics and talks that they can give that
maybe fall under that general umbrella for the new person.
What would you recommend when it comes to niching down
on a particular area of expertise.
Speaker 1 (22:52):
I think it's important to niche down, and I think
what's scary when you're starting is that you want to
These are the things that I'll hear a lot. I'll
hear I'll hear well, I want to see what the
marketplace wants or I don't know what people want to hear,
and so I'm like, okay, that's not where we want
(23:12):
to go. Well we want to go is really deep
dive into what's your expertise. Because whatever you do, whatever
your slant is on something or perspective, that's your unique superpower.
And maybe if it's in a little controversial or a
little scared to say it, that's what people are interested.
And instead of being like everybody else, you really want
(23:32):
to stand out. So what I do when I work
with people is we actually I call it, we're giving
birth to your brilliance. We're actually like uncovering that thing
that's unique about you. Say, I work with different life coaches. Right,
if every life coach just did their talk about like
how to uncover your limiting beliefs or something that's boring
(23:54):
that they heard in coaching school or something like that,
I would we'd all be bored to tears. Right, I'd
be the same thing. But I would imagine that someone
became a life coach because they had some experiences, they
have a certain perspective that's unique. They have some kind
of expertise not just their coaching certification, but their life experience.
That then makes it Ooh, now that's juicy. That's different.
(24:18):
And so I'm always like listening for like phrases I've
never heard before. I'm like, ooh, I like that phrase. Okay,
let's go deeper there, because I haven't heard anyone say that,
And it's usually something the speaker will say, they're not
even aware of saying it because it's just so in
their zeitgeist. So I'll grab that and we're like, Okay,
tell me more about that piece instead of just like
(24:38):
the boring everyone's doing it. Everyone's talking about it piece.
Speaker 3 (24:44):
That's good. That's good.
Speaker 2 (24:47):
One thing that came to mind when you were talking
about like catch phrases and things is that people will
be interested in the thing that you just say casually
every single time, but it's just a part of your
like dialect or style or.
Speaker 3 (25:04):
Just you know, your personality.
Speaker 2 (25:06):
And I'm thinking, like, if they don't have a coach
or someone to help them, it's kind of hard if
you just living a silo to identify those things. Talk
to me about the importance of aspiring speakers getting some
kind of support and help and investing in themselves and
hiring someone like yourself or a ted ex coach or
(25:27):
a you know, a speech coach.
Speaker 1 (25:30):
I think it's super important. I mean, like I said,
I had Not only did I have my bachelor's and
masters in speech communication, I was hired by a company
to speak. So it wasn't when I at that time,
when I was forty, It wasn't like I was scared
to speak or anything like that. I was totally fine
doing it. But I paid over ten thousand dollars for
my speaking coach back then because I thought, I want
(25:51):
to see how this whole speaking business works, like what's
the deal? Like what am I doing wrong? Or ken,
I'm sure this person who's got decades of experience can
help help me see some things I don't see. Thank
god she did, because my powerpoints were horribly ugly. She
was very generously kind when she gave me some feedback.
(26:12):
But man, I had a lot of work to do,
and I knew how to use this. I knew how
to use it. I didn't know how to do a
sales slide. I didn't know how to do a call
to action, that like how what was expected? There were
all these things that I learned along the way. Had
I not learned that and paid that money, I would
be no. I would not be anywhere near where I
am now. And I even will have speaker coaches come
(26:33):
and review my talks every once in a while too.
I'm like, Okay, just because I do this for a living,
doesn't mean I can see all my stuff all the
time either. It's hard to see the label from inside
the bottle, right. You just can't see yourself. So I
can tell, like, for example, when someone's reading there. I
just saw a talk yesterday that I was at, and I,
(26:53):
oh man, she started reading her intro and I'm like,
I could tell it was virtual, So I could tell.
I could tell through the sound of her voice that
she was reading. And I wasn't feeling connected, and she's
saying all the right words. I'm like, oh man, Thank goodness.
She did let it go once she got into her story.
She completely like let the words go, and then I
(27:14):
was feeling connected. But I bet she doesn't even realize
that I could tell that she could she was reading.
So she's not my client. So I'm not going to
tell her. I mean, I don't know. I'm not gonna
just do that to someone. They don't want it my feedback,
I'm not going to give it.
Speaker 3 (27:32):
She excuse me?
Speaker 2 (27:33):
Miss?
Speaker 3 (27:33):
Are you reading that?
Speaker 1 (27:35):
Yeah, I'm not going to call anyone out, but we
want to really shine as much as we can. It's
vulnerable being up there. No one can do your pushups
for you, so you want to really put that best
foot forward so that you can keep doing it again
and again. I've been speaking now for over ten years,
given over six hundred talks, and I don't cold call
(27:57):
for speaking anymore. I haven't for over ten years. I
don't cold reach out for speaking because I've done the
work right so and I want my clients to be
able to do that too, do the work so that
that way you can use this for the rest of
your career, the rest of you. As long as you
want to do it, you can. So it's such a
long game. People don't realize that.
Speaker 2 (28:19):
M mmm, Jem's Jem's Jewels of Wisdom. Listen, Lisa, I
want to be respectful of your time. So I have
one really important question I have for you before we
finish up Okay, for the new speaker who's listening, they
somehow came across.
Speaker 3 (28:37):
This audio or even video.
Speaker 2 (28:39):
What would be three actionable tips that you would give
them if they were starting today? Never wrote a speech,
never gave a speech, but they just know deep down
inside that they want to get on a stage and
they want to share their stories and their messages. What
three tips would you give them?
Speaker 1 (28:57):
I would say, you want to I call it get
your time ready to rock? I mean, like, start writing
down some ideas of what you would talk about. Don't
worry about the title yet, just give it life. Two,
where do you want to speak? And you don't need
to have the exact name of the place, but like,
who is in the audience? Who do you feel like
(29:17):
you could serve? Are they women, men of a certain religion,
of a certain language, of a certain profession? Who are
the people that you can really serve? And then three
we'll go back to the call to action the CTA.
What would you want to offer them? Do you have
something to offer? It's okay if you don't, But what
(29:39):
do you think you might want to offer them so
that they could come into your orbit, so they could
get to know you a little bit better. That's what
I would say.
Speaker 3 (29:48):
I love that well, Lisa.
Speaker 2 (29:50):
Before we get out of here, if you don't mind,
could you share where the people can find you if
they want to get in contact or if they want
to learn more about your services.
Speaker 1 (29:58):
Sure, super easy. See you can go to get speaking
gigsnow dot com slash tips. So it's get speaking gigs
now dot com slash tips. Because you want more than
one gig and you also want more than one tip,
I'm going to get five top tips to get more
speaking gigs. You can get it there.
Speaker 2 (30:17):
Thank you so much, Lisa, and we'll love to have
you back on next season.
Speaker 1 (30:21):
Bye.
Speaker 2 (30:23):
If you can hear the sound of my voice, you
stuck around until the end.
Speaker 3 (30:27):
Thank you for being an overachiever.
Speaker 2 (30:30):
In all seriousness, we appreciate you so much and would
love to connect further. So if you could please visit
Robinnathaniel dot com and sign up for our free Red
Circle Talk newsletter. Every week I'll share a link to
our newest episodes, but also I'll give you some cool
resources like TEDx applications, trainings, and more. Views and opinions
(30:56):
expressed in the podcast belong to the original creators and
do not represent the views or opinions of Ted, ted Talks,
or any related trademarks or copyrighted works in any official
or authorized capacity. The purpose of this podcast is to
provide commentary from a fan's perspective.
I don't mean not to be a TEDx speaker. I
don't mean to give up that goal at all, but
you can do other things while you're preparing for your
TEDx talk.
Speaker 2 (00:26):
Ladies and gentlemen, we are back on our ct AKA
Red Circle Talk How to Tech X and I have
a special special guest for you, someone that does this
speaking thing every single day and also coaches, teaches and
consults people who have businesses who want to speak and
get on stages just like you. My friend, my new buddy,
(00:51):
Lisa Reid. Welcome to the show.
Speaker 1 (00:54):
Hi, thank you so excited to be here.
Speaker 2 (00:56):
Yep, So Lisa, before we jump in, I just want
to do a little bit of an origin story breakdown.
If you could just tell us what got you into
your field, you know, you can just give us like
a quick.
Speaker 3 (01:08):
Rundown of your origin story. That would mean a lot
to us.
Speaker 1 (01:12):
Well, I back in the day, I actually got my
bachelor's and master's degree in speech communication, but it wasn't
until decades later that I actually became a speaker. When
I was forty and I started with zero speaking engagements,
zero email list, zero clients, and that very first year
(01:33):
I booked eighty three speaking engagements in my local area
and brought in hundreds of clients into an organization that
I was representing. So that's kind of kicked me off
in the speaking world.
Speaker 3 (01:48):
Eighty three gigs in one year. Yeah, that is wild.
Speaker 2 (01:54):
So talk to me a little bit about the ways
that you secured those talks, because I know I'm in
a bunch of like different speaking forums and stuff like that,
and people are like, well, how do I find you
know a place to speak?
Speaker 3 (02:08):
Will they pay me? Will they not pay me?
Speaker 2 (02:09):
Talk to me about what is knocking on a door
to get a gig for your first year?
Speaker 1 (02:14):
Look like, wow, I could talk how long is this podcast?
So well, ironically, my business called Get Speaking Gigs Now
was born because of that very question.
Speaker 3 (02:27):
I was.
Speaker 1 (02:28):
I have an international speaker network, and people in the
network were always asking me that same question. They're like,
how do you do this? What are you doing? And
it wasn't until a couple years later that actually developed
my business because of that question, and I thought, well, gosh,
I don't know what am I doing? And I had
to really think about it, and I broke it down
(02:48):
to seven main steps, like I call it getting your
homework done. You got to get your homework done if
you're going to be a speaker. And then there's also action,
So there's getting prepared to be in the race, and
then there's actually going and entering the race and completing
the race. So I like, well, you have to figure
out your talk. I call it get your talk ready
(03:08):
to rock. That's number one. Figure out what are you
talking about? Why and is there a call to action involved.
I could go on and on about that. We can
talk about that in a minute. And then figuring out
who is your ideal audience. Got to figure that out
because not all speaking engagements are for all speakers. Right.
It's like, just because you're single doesn't mean you want
(03:30):
to date someone else who's single, and that's the only requirement.
There's lots of requirements of yes, you do want to
date someone's single out.
Speaker 3 (03:37):
Some people don't, Lisa. Some people don't.
Speaker 2 (03:39):
Some people are out here coaching the married men and
women of the world get.
Speaker 3 (03:45):
At so be very clear with them, Lisa.
Speaker 2 (03:50):
Thing.
Speaker 1 (03:51):
I heard it as though it was coming out of
my mouth, and really getting yourself set up in terms
of like what's your pipeline going to look like, what's
your monetization going to look like all those things so
that you can be really clean and clear when you're
making those decisions of where you want to put your
time and energy as a speaker.
Speaker 2 (04:07):
This is going to blow your mind. Data from the
US government's National Child Abuse and Neglect Data System found
that over three million child abuse cases are reported every year.
Speaker 3 (04:24):
Let that sink in.
Speaker 2 (04:26):
That's why we are supporting Mosaic Georgia. Mosaic Georgia provides
support to children, youth, and adult victims of sexualized violence
in all forms. They provide free, confidential support and services
to victims, families and survivors of sexual abuse and assault, legal, medical,
(04:48):
and counseling. They provide it all under one roof, but
they can't do it without support from people like you.
Visit bitly s donate to Mosaic today and make a donation.
Your generosity can save a child's life. That's bitly slash
(05:09):
donate to Mosaic, bit dot ly forward slash donate to Mosaic.
Speaker 3 (05:18):
Love it. So there's a lot to unpack here.
Speaker 2 (05:21):
I want to talk a little bit about monetization because
I think that one thing that someone taught me early
on in the game, they were saying, you know. I
was like, yeah, because I just don't want to do
free gigs. And he was like, well, there's no such
thing as a free gig. There's like a paid gig
and a non paid gig. But when you have a
non paid gig, there's still ways to generate some revenue.
(05:42):
So talk to me about ways that new speakers could
monetize their voice and their messages.
Speaker 1 (05:49):
I whoever told you that I love them? Because that's
so true. I think as a new person into this
speaking industry, it's easy to say think, oh, I just
want to be a paid speaker. And sometimes people want
to get to Carnegie Hall, but they never took a
piano lesson, and so you need to actually pound some
payment a little bit right and get some experience. I say,
(06:12):
you learn so much in that first one hundred gigs
because lots of things they are going to go wrong.
You could have everything perfect and all dialed in and
the lights go out, the projector blows up. I don't know.
All these things can happen. So when it really comes
down to monetization, especially if you're a business owner or
entrepreneur wanting to use speaking as a way to market
(06:33):
your business, grow your business. You need to think about
what's that next step for the audience to take if
they are picking up what you're throwing down something you
decide the night before your talk, this is something you
want to really use your higher conscious thinking, like what
would really excite me? What do I really think is
going to be valuable for people? What would be an
(06:55):
easy way for them to take that next step? Or
maybe it's even if you know if it's allowed, perhaps
you're selling something from stage, you're selling a product or
a service or program. Now if you do not have
anything to quote unquote sell, that's a little bit of
a different conversation. Sometimes people and maybe someone in the
(07:16):
audience is listening, who I just want to speak full
time and that's it. I don't want to sell anything.
I don't want to do any services. That is then
more the paid speaking route. So there's different nuances. Often
I'll say speaking is like a deck of cards. What
game are you playing? Like strip poker is really different
than solitaire, two totally different games. But then sometimes games
(07:37):
are similar. Gin and Rummy, you're kind of similar. So
what game are you playing and when and why? And
does it make sense for your personality, your lifestyle, if
your business, and that's how you can start monetizing, like
you can make like well you can. The sky's the
limit honestly on how much you can make when you're
speaking quote unquote for free, right, like the non paid
(07:58):
speaking engagement. I mean I think I I like client
who made like thirty thousand dollars an hour at a
non paid speaking engagement and she wasn't able to sell.
So that's a good day. That's more than what she
would have gotten as a speaker.
Speaker 2 (08:13):
Fee.
Speaker 3 (08:14):
Love it, love it, So talk to me.
Speaker 2 (08:17):
You mentioned at the beginning you started building out your
email list in that first year as well. And many
of our listeners who are new, they don't have email lists.
Speaker 3 (08:29):
Many of them rely.
Speaker 2 (08:31):
On social media, you know, building their brand on rented land.
So I want you to just kind of if I
gave you a pulpit in a soapbox to get some
people who are like I don't need an email list,
it's another thing, just kind of explain to them the
importance of it and how powerful it can be. Like
I'm on your list, so I get your messages and
(08:52):
like you do email marketing well, and I think that Yeah,
You're welcome, And I think it's really important for people
to just understand that they don't own their social media platforms.
Speaker 1 (09:04):
Robin, it's like you and I are sisters and brother
because sister and brother because the same. I'm like, why
would you rent when you could own? And even when
I have my Facebook groups, I have a system set
up to it's not required, but I set it up
so that they will then come into the email list
(09:24):
because I have so many friends and colleagues who've gotten
everything shut down. Even just the other day, I got
Instagram saying someone wants to change your password, So no,
none of us are safe. Someone could literally just take
it all and you woke up in the morning and
it's gone, right, So that is not a secure place.
Even with your email list, you want to download your
(09:45):
list and save it just in case something happens with
that software or whatever. So important to have an email
list because that's your collateral. That's like your tokens. If
you want to start playing with other people in terms
of collaboration, what they call it partnership or maybe list swapping,
meaning I don't mean you ever give anyone your list.
(10:07):
Let me just be clear, but if you have an
e newsletter. You might say, oh, like maybe Robin wants
me to promote his podcast because I have people on
my list who are interested in teechs. Maybe he's got
an affiliate program so that they're Therefore, perhaps I'll make
something and he'll make something, and everybody wins and gets
(10:27):
what they want. I have an affiliate program for our
speaker network because like, well, I want people to be
able to share the love who don't have a speaker network,
and then they can win. So there's so many different
ways that you can market your email list. It is
a treasure you and it's okay. I think sometimes people think, oh,
I'll never get to a thousand, or it's gonna be
so hard. If you set it all up, you don't
(10:51):
have to keep working at it really hard. Like set
it up so that all roads lead to Rome. Then
it just plug and play, just rinse and repeat it
all the time. I have my option list. I've created
my option my original one years ago. It's on the website,
it's on my calendar, it's on email signature, it's in
(11:15):
every nook and cranny, and then that's how it builds.
I'm on vacation and I'll get email subscribers. That's how
you want to be living, right. We don't want to
be struggling all the time. We want to be like
on vacation and seeing those subscribers come in, see those
sales come in, see those clients come in.
Speaker 2 (11:32):
If you ever got any value from one of our episodes,
please do us a big favor and leave us a
glowing five star review on Apple podcast or wherever you
listen to the show. It would mean the world to
me because it helps us reach more listeners.
Speaker 3 (11:49):
Please feel free to.
Speaker 2 (11:50):
Screenshot your review and tag us on social media at
Robin Marx. That's our obbi n maar x and we
would love to shared on our stories. Now, go ahead
and hook us up with that review. Five stars, five stars,
five stars.
Speaker 3 (12:08):
And when a.
Speaker 2 (12:09):
New aspiring speaker is first starting out building that email list,
one thing that I hear is like, what am I
gonna talk about?
Speaker 3 (12:14):
What am I going to talk about?
Speaker 2 (12:15):
I don't have any products, I don't have any services,
Like what am I going to do?
Speaker 3 (12:21):
Just like sending email every week saying hey guys, you
know what am I doing? Like?
Speaker 2 (12:26):
What what would you recommend for folks to do? If
they're new without a product to sell, and their speakers
wanting to start an email list.
Speaker 1 (12:34):
I think you could. I mean, gosh, with chat GPT.
This guy's a limit, to be honest, We're so lucky
right now. We don't have to come up with it.
You don't even have to come up with your own thing.
You could let's say you're an expert. If you're speaking,
you're an expert in something, right, you probably know a
lot about something that other people don't know and they're
interested in. You could literally put into chat GPT or
(12:56):
figure it out yourself. Let's say fifty two topics, and
then you send one a week out and you're just
like it could be just a little tip, a little strategy,
a little story, a poem, a case study, a statistic
I don't know like any of those things, and could
just be a short little here's your tip of the
day or tip of the week from your local ABC expert, right,
(13:21):
and you could do that. You could also do a
newsletter where you put one of your tips, but then
you could add other things that are going on in
the industry. Oh there's this really cool article, or did
you hear this? This is my favorite podcast, so you
can be a resource for people that's totally doable. And
if fifty two sounds crazy, do it every other week. Okay,
(13:42):
now we're at twenty six. Yeah, there we go twenty six.
Speaker 3 (13:47):
Yeah. And that's one thing I tell people.
Speaker 2 (13:49):
I tell people all the time, Lisa, just go according
to your bandwidth.
Speaker 3 (13:53):
Like your life.
Speaker 2 (13:54):
You know, you might have a full time job, you
might have kids, a family, a spouse, elderly parents, a dog,
whatever it is, like, you have a certain amount of
time that you can allocate to whatever that dream or
that passion is.
Speaker 3 (14:09):
Just be okay with that.
Speaker 2 (14:10):
I think that sometimes people try to go so hard
that maybe they oversell themselves in the beginning, and then
they burn out and then the dream kind of fizzles.
I think slow progress, you know, sometimes is the best
way to go with that.
Speaker 3 (14:23):
So I love that you shared that.
Speaker 1 (14:26):
I agree with you.
Speaker 2 (14:27):
Another thing I wanted to talk about was the idea
of an aspiring speaker hyper focusing on a ted X stage.
So I know we talked a little bit about it offline,
but I want to bring it. I want to lift
up the curtain and let everyone hear this amazing, you
know position that you have on it and also just
(14:48):
so folks out there who are hyper focused on this
one thing understand that.
Speaker 3 (14:53):
There are options out there.
Speaker 2 (14:54):
So would you say to someone who is I just
want to do a ted X talk first and then
I'll start my speaking career.
Speaker 3 (15:00):
What would you say to them? Oh?
Speaker 1 (15:02):
Well, I would probably have some questions about like why,
and what's your purpose? What's your goal? What's your short
term long term goals in terms of speaking, because if
it's to gain clients and to get business, you will
be stepping over a dollar to pick dim in a way.
(15:22):
I don't mean not to be a TEDx speaker. I
don't mean to give up that goal at all. But
you can do other things while you're preparing for your
TEDx talk or applying. I mean there's different stages, right,
Just because you want to do it, you still have
to go through the pieces of applying and then prep
and then giving it. But then after you give it,
(15:44):
then what are you going to do?
Speaker 3 (15:45):
Right?
Speaker 1 (15:46):
So you want to be able to can you make
money while you're preparing? Yes, you could actually go out
and shop it, just like a Jerry Seinfeld, like if
he's going to do a big HBO special, he doesn't
do that comedy for the very first time for HBO.
He goes to you know, some tiny town like you
(16:06):
might see, Wow, Jerry Seinfeld is in town and in
my town. That's weird because he is preparing for a
big event, right, That's why he's doing all those things.
So sometimes we forget, Oh yeah, the experts, you know,
the NBA basketball players, they are practicing and practicing and
practicing before they get to the big show. And so
(16:28):
the same thing. You could do the same thing. Go
and speak in your local area, speak in non local areas,
speak virtually, speak everywhere. You could get clients from doing
that and get practice speaking. Let your nerves calm down,
let your nervous system calm down, especially if you're a
new speaker. I would I would often say, don't make
(16:49):
your first speaking engagement the big, big speaking engagement where
all the cards are on the table, like, no, go
practice first. Then you're less nervous and more prepared as
you go on, and you could get clients while you're
doing it. So I don't know why you wouldn't diversify.
It's like diversifying your money. You don't put all the
(17:09):
eggs in one basket.
Speaker 2 (17:11):
Love it, love it and for your clients. Do you
have any clients who have taken that teed X journey
and maybe if you could just share a little bit
about your experience working with them.
Speaker 1 (17:23):
I don't have a lot, but it's definitely a conversation.
And usually I'll say, well, you should talk to someone
who's a expert, because it's a whole different animal. But
I know a lot of people who have done them,
and it's a great way to leverage your authority, right,
which is super important when you're a speaker or an expert.
(17:43):
You can add it to your bio. You can of
course add it to your website, you can make marketing
pieces out of it, cut it up. I think you're
allowed to do that. I'm actually not sure now that
I'm saying that out loud. You're allowed to do that, right?
Speaker 3 (17:56):
Yeah?
Speaker 2 (17:56):
They can only be up to I want to say,
ninety seconds or something like that.
Speaker 3 (18:01):
You can only take a piece of your talk.
Speaker 2 (18:03):
So you can't distribute it in its entirety or past
the limit.
Speaker 3 (18:07):
I believe it's ninety.
Speaker 1 (18:08):
Seconds, Okay, So yeah, so then you have to make
sure you're following all the guidelines. But sometimes what can
happen is that we get so focused on our talk
and the content, and this happens outside this is I'm
always talking about this. You can get so focused on
creating your talk and creating value you forget, Oh yeah,
(18:31):
I'm trying to build a business or I'm trying to
get clients. And I don't mean that you can do
that on a TED stage. But you got to think
of the whole thing through. How am I going to
leverage the TED talk after it's done? So much of
our focus is preparing for it and doing it, but
there's a whole nother piece after that, making sure that
(18:51):
your marketing plan is in place. Do you have if
you don't know how to do that, find somebody else
who can choose an expert in that making sure you're
you're milking it. I say, squeeze the lemon. Squeeze the
juice out of the lemon as much as possible.
Speaker 3 (19:07):
Yep. So I want to backtrack a little bit.
Speaker 2 (19:10):
Thank you for all of that insight on that topic,
but I want to backtrack a little bit. Three letters
that you mentioned earlier that always kind of warm my heart.
Speaker 3 (19:18):
You said C.
Speaker 1 (19:20):
T A.
Speaker 3 (19:21):
And I find that so many times I.
Speaker 2 (19:24):
See speakers get on stage and when they get off stage,
they leave with their ending point and they just kind
of do a chuck up. The deuce is goodbye, right,
and there's no solid or even not even solid, just
intentional call to action. Can you talk to speakers about
ways that they can include CTAs into their presentations and
(19:46):
why they are so important?
Speaker 1 (19:49):
It's very important. In fact, when I work with people
on their get their Talk Ready to Rock session, we
start at the end, which the end is usually the CTA,
or I call it the invitation to the next step.
Sometimes CTA can feel a little scary if you've you know,
for people who aren't in sales. But and oh CTA
(20:09):
is called to action, just in case we didn't say that.
So there's so many different ways that you can do this,
and I think this is what gets confusing if you're
a solopreneur, entrepreneur, business owner who's never really done this before,
and you could google CTA and then you start thinking, oh,
I guess I have to do it this way now.
So my thought is, you want to be really, really intentional.
(20:31):
I love that you said that word, Robin, intentional about
what is it that you want the audience to do
and why and you want to think about it well
before you're talk right, you're like, okay, this makes sense
for my business. This is what I can do right now.
This is easy, it's simple, and I love it. Right
That's what we want to be because if you're not
(20:53):
in love with your call to action, guess what you're
going to forget to do it. You're going to get
all confused. The audience is going to feel some kind
of weird thing from you. They're gonna be like, uh no,
I don't want to do that. So it has to
be truly in alignment with you, Like you just got
to be like, I'm totally down for this. This audience
would love this thing that I've got, and I think
(21:15):
that's the missing piece. And a lot of these they're like, no,
do it this way, and it has to be like this.
I say no, it needs to be something you're in
love with and it could be really simple. A lot
of times I'll see the resistance from my clients because
there I work with like really heart center, purpose driven people.
Maybe they've never done sales before, so they're starting to think,
(21:37):
like I kind of just don't really want to do
the sales thing. I'm like, well, you got to do something,
you got to offer something, So what would you love
to offer? And then we work through it. And sometimes
I'll see people make it really complicated to get to
the call to action. They're like, well, I could hand
out a clipboard and have everyone write their name down.
I'm like, no, we're not doing that. I could just
(21:58):
tell them my name and find me on LinkedIn. Noe,
we're not doing that. We have to keep it simple, sweetheart.
We have to make it so easy. They could, they could,
they could do you know, some pretty cool stuff that
makes it really easy, very nice, very nice.
Speaker 2 (22:17):
So we got speakers who are trying to figure out
what their topic is going to be. What's your position
on speakers finding a really niched down area of expertise
versus being able to speak on anything. And also, something
that I'm seeing is folks maybe with almost like a
(22:39):
rolodex of topics and talks that they can give that
maybe fall under that general umbrella for the new person.
What would you recommend when it comes to niching down
on a particular area of expertise.
Speaker 1 (22:52):
I think it's important to niche down, and I think
what's scary when you're starting is that you want to
These are the things that I'll hear a lot. I'll
hear I'll hear well, I want to see what the
marketplace wants or I don't know what people want to hear,
and so I'm like, okay, that's not where we want
(23:12):
to go. Well we want to go is really deep
dive into what's your expertise. Because whatever you do, whatever
your slant is on something or perspective, that's your unique superpower.
And maybe if it's in a little controversial or a
little scared to say it, that's what people are interested.
And instead of being like everybody else, you really want
(23:32):
to stand out. So what I do when I work
with people is we actually I call it, we're giving
birth to your brilliance. We're actually like uncovering that thing
that's unique about you. Say, I work with different life coaches. Right,
if every life coach just did their talk about like
how to uncover your limiting beliefs or something that's boring
(23:54):
that they heard in coaching school or something like that,
I would we'd all be bored to tears. Right, I'd
be the same thing. But I would imagine that someone
became a life coach because they had some experiences, they
have a certain perspective that's unique. They have some kind
of expertise not just their coaching certification, but their life experience.
That then makes it Ooh, now that's juicy. That's different.
(24:18):
And so I'm always like listening for like phrases I've
never heard before. I'm like, ooh, I like that phrase. Okay,
let's go deeper there, because I haven't heard anyone say that,
And it's usually something the speaker will say, they're not
even aware of saying it because it's just so in
their zeitgeist. So I'll grab that and we're like, Okay,
tell me more about that piece instead of just like
(24:38):
the boring everyone's doing it. Everyone's talking about it piece.
Speaker 3 (24:44):
That's good. That's good.
Speaker 2 (24:47):
One thing that came to mind when you were talking
about like catch phrases and things is that people will
be interested in the thing that you just say casually
every single time, but it's just a part of your
like dialect or style or.
Speaker 3 (25:04):
Just you know, your personality.
Speaker 2 (25:06):
And I'm thinking, like, if they don't have a coach
or someone to help them, it's kind of hard if
you just living a silo to identify those things. Talk
to me about the importance of aspiring speakers getting some
kind of support and help and investing in themselves and
hiring someone like yourself or a ted ex coach or
(25:27):
a you know, a speech coach.
Speaker 1 (25:30):
I think it's super important. I mean, like I said,
I had Not only did I have my bachelor's and
masters in speech communication, I was hired by a company
to speak. So it wasn't when I at that time,
when I was forty, It wasn't like I was scared
to speak or anything like that. I was totally fine
doing it. But I paid over ten thousand dollars for
my speaking coach back then because I thought, I want
(25:51):
to see how this whole speaking business works, like what's
the deal? Like what am I doing wrong? Or ken,
I'm sure this person who's got decades of experience can
help help me see some things I don't see. Thank
god she did, because my powerpoints were horribly ugly. She
was very generously kind when she gave me some feedback.
(26:12):
But man, I had a lot of work to do,
and I knew how to use this. I knew how
to use it. I didn't know how to do a
sales slide. I didn't know how to do a call
to action, that like how what was expected? There were
all these things that I learned along the way. Had
I not learned that and paid that money, I would
be no. I would not be anywhere near where I
am now. And I even will have speaker coaches come
(26:33):
and review my talks every once in a while too.
I'm like, Okay, just because I do this for a living,
doesn't mean I can see all my stuff all the
time either. It's hard to see the label from inside
the bottle, right. You just can't see yourself. So I
can tell, like, for example, when someone's reading there. I
just saw a talk yesterday that I was at, and I,
(26:53):
oh man, she started reading her intro and I'm like,
I could tell it was virtual, So I could tell.
I could tell through the sound of her voice that
she was reading. And I wasn't feeling connected, and she's
saying all the right words. I'm like, oh man, Thank goodness.
She did let it go once she got into her story.
She completely like let the words go, and then I
(27:14):
was feeling connected. But I bet she doesn't even realize
that I could tell that she could she was reading.
So she's not my client. So I'm not going to
tell her. I mean, I don't know. I'm not gonna
just do that to someone. They don't want it my feedback,
I'm not going to give it.
Speaker 3 (27:32):
She excuse me?
Speaker 2 (27:33):
Miss?
Speaker 3 (27:33):
Are you reading that?
Speaker 1 (27:35):
Yeah, I'm not going to call anyone out, but we
want to really shine as much as we can. It's
vulnerable being up there. No one can do your pushups
for you, so you want to really put that best
foot forward so that you can keep doing it again
and again. I've been speaking now for over ten years,
given over six hundred talks, and I don't cold call
(27:57):
for speaking anymore. I haven't for over ten years. I
don't cold reach out for speaking because I've done the
work right so and I want my clients to be
able to do that too, do the work so that
that way you can use this for the rest of
your career, the rest of you. As long as you
want to do it, you can. So it's such a
long game. People don't realize that.
Speaker 2 (28:19):
M mmm, Jem's Jem's Jewels of Wisdom. Listen, Lisa, I
want to be respectful of your time. So I have
one really important question I have for you before we
finish up Okay, for the new speaker who's listening, they
somehow came across.
Speaker 3 (28:37):
This audio or even video.
Speaker 2 (28:39):
What would be three actionable tips that you would give
them if they were starting today? Never wrote a speech,
never gave a speech, but they just know deep down
inside that they want to get on a stage and
they want to share their stories and their messages. What
three tips would you give them?
Speaker 1 (28:57):
I would say, you want to I call it get
your time ready to rock? I mean, like, start writing
down some ideas of what you would talk about. Don't
worry about the title yet, just give it life. Two,
where do you want to speak? And you don't need
to have the exact name of the place, but like,
who is in the audience? Who do you feel like
(29:17):
you could serve? Are they women, men of a certain religion,
of a certain language, of a certain profession? Who are
the people that you can really serve? And then three
we'll go back to the call to action the CTA.
What would you want to offer them? Do you have
something to offer? It's okay if you don't, But what
(29:39):
do you think you might want to offer them so
that they could come into your orbit, so they could
get to know you a little bit better. That's what
I would say.
Speaker 3 (29:48):
I love that well, Lisa.
Speaker 2 (29:50):
Before we get out of here, if you don't mind,
could you share where the people can find you if
they want to get in contact or if they want
to learn more about your services.
Speaker 1 (29:58):
Sure, super easy. See you can go to get speaking
gigsnow dot com slash tips. So it's get speaking gigs
now dot com slash tips. Because you want more than
one gig and you also want more than one tip,
I'm going to get five top tips to get more
speaking gigs. You can get it there.
Speaker 2 (30:17):
Thank you so much, Lisa, and we'll love to have
you back on next season.
Speaker 1 (30:21):
Bye.
Speaker 2 (30:23):
If you can hear the sound of my voice, you
stuck around until the end.
Speaker 3 (30:27):
Thank you for being an overachiever.
Speaker 2 (30:30):
In all seriousness, we appreciate you so much and would
love to connect further. So if you could please visit
Robinnathaniel dot com and sign up for our free Red
Circle Talk newsletter. Every week I'll share a link to
our newest episodes, but also I'll give you some cool
resources like TEDx applications, trainings, and more. Views and opinions
(30:56):
expressed in the podcast belong to the original creators and
do not represent the views or opinions of Ted, ted Talks,
or any related trademarks or copyrighted works in any official
or authorized capacity. The purpose of this podcast is to
provide commentary from a fan's perspective.
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