February 12, 2025 • 25 mins
Nikolett Jaksa helps founders, CEOs, and creators grow their LinkedIn presence, establish authority, and turn content into revenue. She specializes in crafting compelling content strategies, optimizing LinkedIn profiles, and positioning leaders as industry thought leaders through 1:1 coaching and ghostwriting, using proven, no-fluff strategies that drive real results. With almost 25,000+ followers and millions of post impressions, she built her brand from scratch while balancing university and business.
Link to Nikolett's profile: https://www.linkedin.com/in/nikolettjaksa/
Link to Nikolett's free 7-day training: https://www.nikolettjaksa.com/7-day-free-training
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Link to Nikolett's profile: https://www.linkedin.com/in/nikolettjaksa/
Link to Nikolett's free 7-day training: https://www.nikolettjaksa.com/7-day-free-training
We Support MOSAIC GEORGIA Go Here to Donate: 👉https://bit.ly/donatetomosaic
WATCH Robin's TEDx TALK Go here: 👉https://www.youtube.com/watch?v=BHtx1N9YWig&feature=youtu.be
Join our FREE Facebook Group: Go here: 👉https://www.facebook.com/groups/HowToTEDx Want to access to TEDx applications and opportunities?
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Founder.
Speaker 2 (00:00):
Let content work so well on LinkedIn because again, people
connect with people. We don't connect with logos anymore. We
want the more personal stuff.
Speaker 1 (00:15):
Welcome back to Land the Talk. I have a special
special guest. We have Nicolet Yaksha, who's gonna drop some
gems on us about LinkedIn, but also about ways that
nonprofit leaders and speakers can get on more Stagesolet, how
are you doing this morning?
Speaker 2 (00:33):
Hello, I'm doing great. I'm really excited. It's a great
way to start the week. So I'm I'm pumped up.
Speaker 1 (00:41):
And you are on the other side of the world. Correct,
tell me where you are again?
Speaker 2 (00:46):
Yeah, I'm from Serbia. I'm based in Serbia. I was
born here, but I'm actually Hungarian.
Speaker 3 (00:54):
Serbia like Luka Doncic Serbia.
Speaker 2 (00:58):
Yes, yes, and Nikolayoki Yeah.
Speaker 1 (01:01):
We love the NBA here as you can see from
my hat. Yeah, and I think, honestly, this is the
first time I've done an episode with my head on,
so I'm really excited about that. So let's jump right in.
Why LinkedIn? Why LinkedIn? Why did you choose LinkedIn? Or
why did LinkedIn choose you? And why should folks get
serious about LinkedIn?
Speaker 2 (01:22):
So I was always. I loved social media always, and
I knew I wanted to do something on social media,
but I didn't know where to start. And I didn't
want it to start with TikTok or Instagram or x
because I feel like the communities there are a bit
toxic and I love the bit more professional community. So
(01:46):
that's why I chose LinkedIn. So I'm a unistudent right
now and I'm in my third year, and I started
LinkedIn a year ago when I was on my second year.
So I just started and started writing posts about productivity,
like some random stuff. And later I discovered some creators
(02:10):
that were sharing quality stuff and I started consuming their
content and I really liked what they are talking about,
and I started learning that and digging deep into that
topic personal branding, and that's how it came. So basically
LinkedIn or personal Branding found me.
Speaker 3 (02:28):
That's awesome.
Speaker 1 (02:29):
And you mentioned that some of the other platforms were
a little toxic. Can you give me some examples of
that and maybe what folks should look out for when
they're on social.
Speaker 2 (02:42):
I mean the bullying, the root comments, the stuff thinking
about the stuff that they are laughing at you or
they are not supporting you and I just don't love
the negativity around me at all. So I feel like
LinkedIn is more sotive in that way.
Speaker 1 (03:02):
And we have so many nonprofit leaders that we connect
with and also mission driven leaders, people who have companies
that are really about helping people and sometimes they have
a struggle to kind of put themselves out there. What advice,
what tips do you have for folks about getting started
on LinkedIn?
Speaker 2 (03:25):
I think all these leaders want to become a tought
leader on LinkedIn, which is great. I mean my tip
is to share your story and mission to connect with people,
connect with people and not just causes, to share why
you started, challenges you face, the impactful stories you have,
and make personal storytelling with value driven content that education,
(03:51):
educates and inspires people. And I think that's a great
way to start. That's how you can position yourself an expert.
To to position yourself as an expert, you have to
optimize your profile, to make your headline and about suction
clear about who you help, how you help, what do
you speak about, and user banner to showcase your work
(04:15):
for example speaking engagement, nonprofit missions or the stuff, and
obviously to create engaging content thought leadership post sharing, insights
from your field, trends, real world experiences, behind the scenes,
testimonial success stories, recent speakings and the events and this stuff.
Speaker 1 (04:38):
Yep, and I think a lot of the founder led
content is working right now.
Speaker 3 (04:45):
Talk to me about.
Speaker 1 (04:47):
How folks who lead these companies maybe need to get
in the front, folks who are not so accustomed to it.
Speaker 3 (04:54):
And why does founder led content work so well on LinkedIn?
Speaker 2 (05:00):
A founder let content work so well on LinkedIn because again,
people connect with people. We don't connect with logos anymore.
We want the more personal stuff to see how how
is that leader actually in real life, to hear his
or their story, and yeah, and they can put themselves
(05:22):
out by engaging with a lot of people in their industry,
in their niche and networking with decision makers to engage
with for example, event organizers, donors or corporatesponsors to through
comments or joining or contributing. Like in linkeding groups, there
are some niche LinkedIn groups where you can find your
(05:43):
target audience even and to message like potential collaborators and
your ideal clients. So LinkedIn is always going to be
be to be and h to h humans human I like.
Speaker 1 (05:58):
That one I like we got to it that when
trademarked for you, Nigolette, you mentioned LinkedIn groups, and I
think that's a discussion that I don't see happen enough
in this space. Talk to me a little bit about
LinkedIn groups and how folks can leverage those, maybe some specific,
(06:23):
you know, technical tips and advice around getting started with
LinkedIn groups and why is it such a benefit.
Speaker 2 (06:31):
There are some specific linking groups that that depends on
what your what industry are you in. There are some
like inspiration inspirational groups, and when you're posting, you can
post your posts in those groups too, so the people
who are in that group can see you and maybe
they can be your ideal audience, especially if you're in
(06:52):
a group that fits your industry or your ideal clients
are in that So it's a great way to get
exposure or visibility there.
Speaker 3 (07:04):
Very good.
Speaker 1 (07:05):
And you also talked a little bit about networking, and
I think for our audience, many of which are folks
who aspire to get on more stages to speak. You
talked about networking with event organizers and things of that nature. Yeah,
what are some of the best practices of getting into
the dms? For example, to connect with people, maybe some
(07:28):
dues and don'ts of things that they should or should
not do when they're trying to connect in the DMS.
Speaker 2 (07:35):
Yeah, so you can find these event organizers or leaders
who are are organizing these events in the comments or
likes on other posts, and the dues and the don'ts
in the comments, I mean the DMS. Obviously, to not
(07:55):
pitch them, don't write a sales message for the first time.
Always try to have a conversation with them first, what
are they organizing, what is the even gonna be about,
who else are going to speak on those events? And
just to have a casual conversation, and later if you
(08:16):
see that they are willing to talk with you, then
you kind of shift the conversation through for business.
Speaker 3 (08:26):
Very good, Very good.
Speaker 1 (08:28):
I think that's a conversation that I have a lot
with folks around their entry into the conversation because I
think there's a lot of first message pitches and because
of that, introducing yourself to strangers with a cold message
(08:51):
on a DM, I feel like there's this force field
of being defensive up from people. So it's like, wait
a minute, you're who and you want to know how
I'm doing how I'm doing, Like, what are you doing?
Speaker 3 (09:06):
So talk to you?
Speaker 4 (09:07):
Yeah, so talk to you about what can people yes,
and they don't even know you and they want to
sell to you, Like why so.
Speaker 3 (09:17):
Talk to me.
Speaker 1 (09:18):
Let's talk about that a little bit because I think
it's a topic that does that gets some attention. But
for me, just be because this is really my first
year like really going all in on LinkedIn, and I've
been super active on the other platforms, but here are LinkedIn.
Speaker 3 (09:34):
I'm noticing this trend.
Speaker 1 (09:36):
Talk to me about ways that people who are new
to LinkedIn and they want to get active in the DMS,
how can they get over that hurdle of just getting
people to open up?
Speaker 2 (09:50):
Yeah, I mean you should be interested in that person
that you are trying to talk to, like genuinely, and
to to ask them questions about how has LinkedIn been
performing for them? Uh, what events have they spoken? What
are their experiences? So just just stuff that that so
(10:13):
you can show that you're genuinely interested in them and
you just you just don't want the benefits from them.
So it's like to be more human, to be more
to go with the flow, to go with the conversation,
to not not a be strict to be focused on
the business only to build rather build a relationship first.
Speaker 3 (10:36):
I love that. I love that.
Speaker 1 (10:40):
Now I know some people who are on LinkedIn are
using different versions of it.
Speaker 3 (10:47):
So there's the.
Speaker 1 (10:47):
Premium and the sales navigator. What are your what's your
position on that when you talk to clients and people
that you work with when they're interested in maybe doing
the premium or sales navigator, what kind of recommendations do
you have around that.
Speaker 2 (11:05):
I tried the sales navigator package or package for like
thirty days. That was the free trial. I didn't use
the sales Navigator to the fullet. It didn't work for me.
I don't like it. So right now I have the business,
so I can have more connection requests to send and
(11:28):
more email messages, so that means that I can message
folks that are not my connections and yeah, and I
can see my profile viewers and more analytics that are
important to me.
Speaker 3 (11:44):
Great. And what about automation?
Speaker 1 (11:46):
So I know there are people out here who stress
the power of automation, but many know that it's against
Linkedins policies to leveverage automation at least in that capacity.
What is your what is your advice or recommendation around automation.
Speaker 2 (12:11):
So LinkedIn doesn't favor automations, and this is the main
reason that they are banning so many accounts because they
don't like automation. And I don't use any automation to
my messages, to my connection requests, so I do everything manually.
I know there are some folks that are using it.
(12:32):
I don't want to risk risks to lose my account
because of automation, so I rather do take my time
and do everything manually.
Speaker 3 (12:41):
That's good.
Speaker 1 (12:42):
That's that's really good because I think sometimes when folks
are trying to scale, you know, they they really are
interested in finding ways to simplify it. But it's really
good to hear from you that it's better to just,
like we say, take the stairs, like you don't have
to do Yeah, yeah, you can just take the law.
Speaker 2 (13:03):
Yeah yeah, I mean you can automate the connection requests
and everything, but I rather not.
Speaker 3 (13:11):
Yeah, that's good. That's good.
Speaker 1 (13:13):
So I know that many folks when they're on LinkedIn,
they are trying to figure out what is going to
be their medium. Are they going to do image posts?
Are they going to do carousel posts? Just text video
is really taking off. Talk to me about some of
those different choices for people who are just starting out,
(13:35):
and maybe some recommendations for what they should test first
or how can they find what works for them.
Speaker 2 (13:42):
Yeah. I mean for me personally, the text plus image
posts work the best because that's what I'm used to
and that's what my audience is used to. But there
are some people who favors only text only posts and
it works well for them. For speakers, I recommend the
videos video con because that's how you showcase your speaking skills.
(14:05):
So that would be nice. Because LinkedIn is right now
pushing video content. They want to make it another TikTok,
which I'm not happy about it, but it's a great
opportunity for speakers to stand out.
Speaker 3 (14:20):
Okay, good stuff. Good stuff.
Speaker 1 (14:22):
And you talked a little bit about manual connection requests,
how or what.
Speaker 3 (14:32):
Techniques or strategies for that.
Speaker 1 (14:34):
Because many of our listeners, again are nonprofit leaders, they're
running companies, they don't have a lot of time. What
are some ways that they can optimize their time to
actually be able to manage their account and still take
advantage of whatever their connection request threshold is.
Speaker 3 (14:55):
How can they get the most connection requests out there.
Speaker 2 (14:59):
So I do that manually. I type in the search
bar my target audience. For example, founder CEOs coaches, I
said the regions I'm interested in, and all these filters
you have with premium you can search people there. And
always make sure you connect with second and third degree
(15:20):
connections as well. Because the first degree connections are those
who are already connected to the second and third degree connections,
you are not connected with them, So always ensure that
you are connecting with second and third degree connections. And
if a founder or CEO or a leader doesn't have
(15:41):
the time to do this, that's why we exist as
well as ghost writers. We do all these profile management
and engagement and targeted networking, content creation and all these
good stuff.
Speaker 1 (15:57):
Struggling to find time for social media? Unsure how to
make it work for your brand? Do you feel like
you're getting left behind?
Speaker 3 (16:05):
Guess what?
Speaker 1 (16:06):
We help Busy leaders like you take the guesswork out
of social media, from full service solutions and fractional strategy
support to award winning video production and quarterly audits. We
handle the heavy lifting so you don't have to imagine
having a social media presence that drives results without sacrificing
(16:27):
your time or energy. We're only accepting a few clients
this year, so don't wait. Visit bit lead slash robin
for hire to hop on a free call to see
if we'd be a good fit for each other. Again,
that's bit dot l y forward slash robin for hire.
Speaker 3 (16:48):
Very good.
Speaker 1 (16:49):
So talk to me a little bit about that. So
let's say I'm a founder who wants to get active
on LinkedIn, but I don't know where to start, I
don't have time for it. Kind of offer can you
make available to help me out with that?
Speaker 3 (17:07):
Talk to me a little bit about your offer.
Speaker 1 (17:08):
Maybe walk us through if you were working with a
nonprofit leader to get them out on LinkedIn, what it
would look like.
Speaker 2 (17:16):
Okay, so if you have the time and you want
to do that by yourself, I offer one on one coaching.
I have a three session offer and a three month
offer like a coaching retainer. And for those who don't
have the time and they just want to hand off
their LinkedIn, I do ghost writing. I manage their accounts.
(17:38):
I create the content, the visuals, the profile optimization, the engagement,
the networking and all this stuff. I manage their whole
account and that's how I expose them. I give them exposure, visibility,
and to grow their accounts with followers, impressions, and even
(17:59):
leads clients as well. I had a founder who recently
closed a huge deal because of an inbound lead that
my content brought him in.
Speaker 3 (18:11):
How awesome is that? That is so good?
Speaker 1 (18:14):
Yeah? Yeah, So I don't think I've connected with any
and we've interviewed a few coaches here, I don't think
I've interviewed any folks who have done for you services.
I want to talk a little more about that because
there might be people out there who are just getting
(18:34):
into this field and maybe don't know that that's an option.
Speaker 3 (18:40):
So talk to me a little bit about what that
looks like.
Speaker 1 (18:43):
Do folks like give you their login information and do
like hands up? Do you guys have a pipeline of content?
What does it look like for you to be a
ghostwriter for a founder or a leader.
Speaker 2 (18:56):
So when I'm onboarding, then we have a ninety minute
core to our codes to get to know them so
I can capture their voice, how they are talking, what
words are they using, so I can write for them later.
I usually do a share document where I share the
content I have written for them. They review that and
(19:16):
they give me their permission whether I can post that
on their account or not. If they are collaborative, I
ask them for ideas, content ideas if they have, or
personal stories. If they are not that collaborative, I do
everything on my own. I had clients who handed me
off their whole account. They give me their login, the email,
(19:40):
and passwords. I use a VPN obviously, because I'm from
Serbia and most of my clients from the US, so
I don't want their accounts to get restricted or something.
I use VPN for that. And yeah, and there are
some clients who who just want content creation only. I
don't manage their accounts. I just write posts. So these
(20:02):
are the two options.
Speaker 1 (20:05):
Man, I have you know, somebody spiders senses are tingling
right now. Somebody's like, I gotta get in contact with Nicolette.
Speaker 3 (20:14):
This is cool.
Speaker 1 (20:15):
So what do you think in those ninety minute sessions
when you sit down with these CEOs or these founders,
folks who are just ready to hand over the keys
to the car to you. What are some things that
stand out about them that maybe is common across the platform.
Speaker 3 (20:34):
Are there any.
Speaker 1 (20:35):
Challenges or things that come up that you're like, man,
this is the same thing. You know, what kind of
consistent pain points do you see with those folks.
Speaker 2 (20:46):
That they don't have the time. They are always busy
because they are run either one or multiple businesses they
and link LinkedIn is complex for them. I usually work
with older clients that they don't exactly know how to
use Linden or how to write for LinkedIn, and they
usually try to do that on their own and they
(21:09):
end up using GPT to write their posts, which is
very bad and it's noticeable, and it's sometimes it's hard
to explain to them that that is not good. And
they usually they have the time constraints and the complexity
of LinkedIn, and they always want to become thought leaders.
(21:30):
That's a common point in all of these CEOs and
founders that they want to become thought leaders.
Speaker 1 (21:38):
So let's talk a little bit about AI and the
rise of AI, and what I'm telling people is that
you know, being human will be more valuable now than
it's ever been. Can you talk to me a little
bit about in your work, how what negative effects you've
seen from AI and if there's anything positive, can you
(22:00):
share that too.
Speaker 2 (22:02):
I mean, you can use the same tool positively and negatively.
Every tool has pros and cons. You can use chagipt
and be amazing, and you can chose gipt.
Speaker 4 (22:13):
And be the worst.
Speaker 2 (22:15):
There are some folks usually on LinkedIn that they comment
with ch gypt. You can spot them very easily. If
you're spending a lot of time on LinkedIn, you can
spot them. They are usually summarizing your posts. They are
using those and dashes and the rocket emojis, and they
are always super sophisticated. Nobody talks like that, and you
(22:40):
can spot them very easily. But you can use ch
gpt for good purposes. For example, I use it for
ideation or proof reading, or to fix my grammar. Obviously
English is not my first language, so sometimes I need
to check my grammar. Chagpt is great for that, so
you can always is. You can use for good and
(23:02):
bad stuff as well.
Speaker 1 (23:05):
What is your first reaction when you're going through one
of your posts and you see some comments that maybe
have the rocket, maybe they have a couple of m dashes.
What is your like reaction inside? What do you say
to yourself?
Speaker 2 (23:21):
I mean, they are not authentic, that that comment is
not their original thought. They they didn't took the time
to read my post and actually react to it, but
they copied my post basically chieces to give it a
poor prompt and they commented the reply on my post.
(23:43):
And I usually don't reply them anymore because I noticed
that if I reply to them, they keep coming back.
If I don't, they stop commenting, and I don't want
more AI comments under my posts.
Speaker 1 (23:56):
Shame on you, you AI commenters.
Speaker 3 (24:01):
Nicolat said, shame on you, Nicolette.
Speaker 1 (24:06):
This has been super, super fun, but I want to
make sure we save some time for you to let
the people know where they can find you if they're
interested in learning more about your services, and any last
advice you would have for folks who are getting started.
The floor is yours.
Speaker 2 (24:22):
Yeah, today I released or launched launched my free seven
day training. It is an email course. Everybody can access it.
I have a website which is www. Nicoletyaksha dot com
and they can find me there and obviously on my landing.
I usually reply to all of my dms, so everybody
(24:44):
can DM there. I have an open profile that premium
feature that as well that everybody can DM me. And yeah,
they can contact me on my website and email as.
Speaker 1 (24:56):
Well, Nicolete. It has been in absolute honor. I've learned
so much from watching you over the last couple of months,
so I'm just grateful to have a little bit of
your light on our show, and we hope that you'll
come back soon.
Speaker 2 (25:11):
Yeah, I hope. So. I really enjoyed this episode. I
love that this is just we just went with.
Speaker 3 (25:17):
The flow, all right. Thank you so much, Nicolette, Thank
you so much.
Founder.
Speaker 2 (00:00):
Let content work so well on LinkedIn because again, people
connect with people. We don't connect with logos anymore. We
want the more personal stuff.
Speaker 1 (00:15):
Welcome back to Land the Talk. I have a special
special guest. We have Nicolet Yaksha, who's gonna drop some
gems on us about LinkedIn, but also about ways that
nonprofit leaders and speakers can get on more Stagesolet, how
are you doing this morning?
Speaker 2 (00:33):
Hello, I'm doing great. I'm really excited. It's a great
way to start the week. So I'm I'm pumped up.
Speaker 1 (00:41):
And you are on the other side of the world. Correct,
tell me where you are again?
Speaker 2 (00:46):
Yeah, I'm from Serbia. I'm based in Serbia. I was
born here, but I'm actually Hungarian.
Speaker 3 (00:54):
Serbia like Luka Doncic Serbia.
Speaker 2 (00:58):
Yes, yes, and Nikolayoki Yeah.
Speaker 1 (01:01):
We love the NBA here as you can see from
my hat. Yeah, and I think, honestly, this is the
first time I've done an episode with my head on,
so I'm really excited about that. So let's jump right in.
Why LinkedIn? Why LinkedIn? Why did you choose LinkedIn? Or
why did LinkedIn choose you? And why should folks get
serious about LinkedIn?
Speaker 2 (01:22):
So I was always. I loved social media always, and
I knew I wanted to do something on social media,
but I didn't know where to start. And I didn't
want it to start with TikTok or Instagram or x
because I feel like the communities there are a bit
toxic and I love the bit more professional community. So
(01:46):
that's why I chose LinkedIn. So I'm a unistudent right
now and I'm in my third year, and I started
LinkedIn a year ago when I was on my second year.
So I just started and started writing posts about productivity,
like some random stuff. And later I discovered some creators
(02:10):
that were sharing quality stuff and I started consuming their
content and I really liked what they are talking about,
and I started learning that and digging deep into that
topic personal branding, and that's how it came. So basically
LinkedIn or personal Branding found me.
Speaker 3 (02:28):
That's awesome.
Speaker 1 (02:29):
And you mentioned that some of the other platforms were
a little toxic. Can you give me some examples of
that and maybe what folks should look out for when
they're on social.
Speaker 2 (02:42):
I mean the bullying, the root comments, the stuff thinking
about the stuff that they are laughing at you or
they are not supporting you and I just don't love
the negativity around me at all. So I feel like
LinkedIn is more sotive in that way.
Speaker 1 (03:02):
And we have so many nonprofit leaders that we connect
with and also mission driven leaders, people who have companies
that are really about helping people and sometimes they have
a struggle to kind of put themselves out there. What advice,
what tips do you have for folks about getting started
on LinkedIn?
Speaker 2 (03:25):
I think all these leaders want to become a tought
leader on LinkedIn, which is great. I mean my tip
is to share your story and mission to connect with people,
connect with people and not just causes, to share why
you started, challenges you face, the impactful stories you have,
and make personal storytelling with value driven content that education,
(03:51):
educates and inspires people. And I think that's a great
way to start. That's how you can position yourself an expert.
To to position yourself as an expert, you have to
optimize your profile, to make your headline and about suction
clear about who you help, how you help, what do
you speak about, and user banner to showcase your work
(04:15):
for example speaking engagement, nonprofit missions or the stuff, and
obviously to create engaging content thought leadership post sharing, insights
from your field, trends, real world experiences, behind the scenes,
testimonial success stories, recent speakings and the events and this stuff.
Speaker 1 (04:38):
Yep, and I think a lot of the founder led
content is working right now.
Speaker 3 (04:45):
Talk to me about.
Speaker 1 (04:47):
How folks who lead these companies maybe need to get
in the front, folks who are not so accustomed to it.
Speaker 3 (04:54):
And why does founder led content work so well on LinkedIn?
Speaker 2 (05:00):
A founder let content work so well on LinkedIn because again,
people connect with people. We don't connect with logos anymore.
We want the more personal stuff to see how how
is that leader actually in real life, to hear his
or their story, and yeah, and they can put themselves
(05:22):
out by engaging with a lot of people in their industry,
in their niche and networking with decision makers to engage
with for example, event organizers, donors or corporatesponsors to through
comments or joining or contributing. Like in linkeding groups, there
are some niche LinkedIn groups where you can find your
(05:43):
target audience even and to message like potential collaborators and
your ideal clients. So LinkedIn is always going to be
be to be and h to h humans human I like.
Speaker 1 (05:58):
That one I like we got to it that when
trademarked for you, Nigolette, you mentioned LinkedIn groups, and I
think that's a discussion that I don't see happen enough
in this space. Talk to me a little bit about
LinkedIn groups and how folks can leverage those, maybe some specific,
(06:23):
you know, technical tips and advice around getting started with
LinkedIn groups and why is it such a benefit.
Speaker 2 (06:31):
There are some specific linking groups that that depends on
what your what industry are you in. There are some
like inspiration inspirational groups, and when you're posting, you can
post your posts in those groups too, so the people
who are in that group can see you and maybe
they can be your ideal audience, especially if you're in
(06:52):
a group that fits your industry or your ideal clients
are in that So it's a great way to get
exposure or visibility there.
Speaker 3 (07:04):
Very good.
Speaker 1 (07:05):
And you also talked a little bit about networking, and
I think for our audience, many of which are folks
who aspire to get on more stages to speak. You
talked about networking with event organizers and things of that nature. Yeah,
what are some of the best practices of getting into
the dms? For example, to connect with people, maybe some
(07:28):
dues and don'ts of things that they should or should
not do when they're trying to connect in the DMS.
Speaker 2 (07:35):
Yeah, so you can find these event organizers or leaders
who are are organizing these events in the comments or
likes on other posts, and the dues and the don'ts
in the comments, I mean the DMS. Obviously, to not
(07:55):
pitch them, don't write a sales message for the first time.
Always try to have a conversation with them first, what
are they organizing, what is the even gonna be about,
who else are going to speak on those events? And
just to have a casual conversation, and later if you
(08:16):
see that they are willing to talk with you, then
you kind of shift the conversation through for business.
Speaker 3 (08:26):
Very good, Very good.
Speaker 1 (08:28):
I think that's a conversation that I have a lot
with folks around their entry into the conversation because I
think there's a lot of first message pitches and because
of that, introducing yourself to strangers with a cold message
(08:51):
on a DM, I feel like there's this force field
of being defensive up from people. So it's like, wait
a minute, you're who and you want to know how
I'm doing how I'm doing, Like, what are you doing?
Speaker 3 (09:06):
So talk to you?
Speaker 4 (09:07):
Yeah, so talk to you about what can people yes,
and they don't even know you and they want to
sell to you, Like why so.
Speaker 3 (09:17):
Talk to me.
Speaker 1 (09:18):
Let's talk about that a little bit because I think
it's a topic that does that gets some attention. But
for me, just be because this is really my first
year like really going all in on LinkedIn, and I've
been super active on the other platforms, but here are LinkedIn.
Speaker 3 (09:34):
I'm noticing this trend.
Speaker 1 (09:36):
Talk to me about ways that people who are new
to LinkedIn and they want to get active in the DMS,
how can they get over that hurdle of just getting
people to open up?
Speaker 2 (09:50):
Yeah, I mean you should be interested in that person
that you are trying to talk to, like genuinely, and
to to ask them questions about how has LinkedIn been
performing for them? Uh, what events have they spoken? What
are their experiences? So just just stuff that that so
(10:13):
you can show that you're genuinely interested in them and
you just you just don't want the benefits from them.
So it's like to be more human, to be more
to go with the flow, to go with the conversation,
to not not a be strict to be focused on
the business only to build rather build a relationship first.
Speaker 3 (10:36):
I love that. I love that.
Speaker 1 (10:40):
Now I know some people who are on LinkedIn are
using different versions of it.
Speaker 3 (10:47):
So there's the.
Speaker 1 (10:47):
Premium and the sales navigator. What are your what's your
position on that when you talk to clients and people
that you work with when they're interested in maybe doing
the premium or sales navigator, what kind of recommendations do
you have around that.
Speaker 2 (11:05):
I tried the sales navigator package or package for like
thirty days. That was the free trial. I didn't use
the sales Navigator to the fullet. It didn't work for me.
I don't like it. So right now I have the business,
so I can have more connection requests to send and
(11:28):
more email messages, so that means that I can message
folks that are not my connections and yeah, and I
can see my profile viewers and more analytics that are
important to me.
Speaker 3 (11:44):
Great. And what about automation?
Speaker 1 (11:46):
So I know there are people out here who stress
the power of automation, but many know that it's against
Linkedins policies to leveverage automation at least in that capacity.
What is your what is your advice or recommendation around automation.
Speaker 2 (12:11):
So LinkedIn doesn't favor automations, and this is the main
reason that they are banning so many accounts because they
don't like automation. And I don't use any automation to
my messages, to my connection requests, so I do everything manually.
I know there are some folks that are using it.
(12:32):
I don't want to risk risks to lose my account
because of automation, so I rather do take my time
and do everything manually.
Speaker 3 (12:41):
That's good.
Speaker 1 (12:42):
That's that's really good because I think sometimes when folks
are trying to scale, you know, they they really are
interested in finding ways to simplify it. But it's really
good to hear from you that it's better to just,
like we say, take the stairs, like you don't have
to do Yeah, yeah, you can just take the law.
Speaker 2 (13:03):
Yeah yeah, I mean you can automate the connection requests
and everything, but I rather not.
Speaker 3 (13:11):
Yeah, that's good. That's good.
Speaker 1 (13:13):
So I know that many folks when they're on LinkedIn,
they are trying to figure out what is going to
be their medium. Are they going to do image posts?
Are they going to do carousel posts? Just text video
is really taking off. Talk to me about some of
those different choices for people who are just starting out,
(13:35):
and maybe some recommendations for what they should test first
or how can they find what works for them.
Speaker 2 (13:42):
Yeah. I mean for me personally, the text plus image
posts work the best because that's what I'm used to
and that's what my audience is used to. But there
are some people who favors only text only posts and
it works well for them. For speakers, I recommend the
videos video con because that's how you showcase your speaking skills.
(14:05):
So that would be nice. Because LinkedIn is right now
pushing video content. They want to make it another TikTok,
which I'm not happy about it, but it's a great
opportunity for speakers to stand out.
Speaker 3 (14:20):
Okay, good stuff. Good stuff.
Speaker 1 (14:22):
And you talked a little bit about manual connection requests,
how or what.
Speaker 3 (14:32):
Techniques or strategies for that.
Speaker 1 (14:34):
Because many of our listeners, again are nonprofit leaders, they're
running companies, they don't have a lot of time. What
are some ways that they can optimize their time to
actually be able to manage their account and still take
advantage of whatever their connection request threshold is.
Speaker 3 (14:55):
How can they get the most connection requests out there.
Speaker 2 (14:59):
So I do that manually. I type in the search
bar my target audience. For example, founder CEOs coaches, I
said the regions I'm interested in, and all these filters
you have with premium you can search people there. And
always make sure you connect with second and third degree
(15:20):
connections as well. Because the first degree connections are those
who are already connected to the second and third degree connections,
you are not connected with them, So always ensure that
you are connecting with second and third degree connections. And
if a founder or CEO or a leader doesn't have
(15:41):
the time to do this, that's why we exist as
well as ghost writers. We do all these profile management
and engagement and targeted networking, content creation and all these
good stuff.
Speaker 1 (15:57):
Struggling to find time for social media? Unsure how to
make it work for your brand? Do you feel like
you're getting left behind?
Speaker 3 (16:05):
Guess what?
Speaker 1 (16:06):
We help Busy leaders like you take the guesswork out
of social media, from full service solutions and fractional strategy
support to award winning video production and quarterly audits. We
handle the heavy lifting so you don't have to imagine
having a social media presence that drives results without sacrificing
(16:27):
your time or energy. We're only accepting a few clients
this year, so don't wait. Visit bit lead slash robin
for hire to hop on a free call to see
if we'd be a good fit for each other. Again,
that's bit dot l y forward slash robin for hire.
Speaker 3 (16:48):
Very good.
Speaker 1 (16:49):
So talk to me a little bit about that. So
let's say I'm a founder who wants to get active
on LinkedIn, but I don't know where to start, I
don't have time for it. Kind of offer can you
make available to help me out with that?
Speaker 3 (17:07):
Talk to me a little bit about your offer.
Speaker 1 (17:08):
Maybe walk us through if you were working with a
nonprofit leader to get them out on LinkedIn, what it
would look like.
Speaker 2 (17:16):
Okay, so if you have the time and you want
to do that by yourself, I offer one on one coaching.
I have a three session offer and a three month
offer like a coaching retainer. And for those who don't
have the time and they just want to hand off
their LinkedIn, I do ghost writing. I manage their accounts.
(17:38):
I create the content, the visuals, the profile optimization, the engagement,
the networking and all this stuff. I manage their whole
account and that's how I expose them. I give them exposure, visibility,
and to grow their accounts with followers, impressions, and even
(17:59):
leads clients as well. I had a founder who recently
closed a huge deal because of an inbound lead that
my content brought him in.
Speaker 3 (18:11):
How awesome is that? That is so good?
Speaker 1 (18:14):
Yeah? Yeah, So I don't think I've connected with any
and we've interviewed a few coaches here, I don't think
I've interviewed any folks who have done for you services.
I want to talk a little more about that because
there might be people out there who are just getting
(18:34):
into this field and maybe don't know that that's an option.
Speaker 3 (18:40):
So talk to me a little bit about what that
looks like.
Speaker 1 (18:43):
Do folks like give you their login information and do
like hands up? Do you guys have a pipeline of content?
What does it look like for you to be a
ghostwriter for a founder or a leader.
Speaker 2 (18:56):
So when I'm onboarding, then we have a ninety minute
core to our codes to get to know them so
I can capture their voice, how they are talking, what
words are they using, so I can write for them later.
I usually do a share document where I share the
content I have written for them. They review that and
(19:16):
they give me their permission whether I can post that
on their account or not. If they are collaborative, I
ask them for ideas, content ideas if they have, or
personal stories. If they are not that collaborative, I do
everything on my own. I had clients who handed me
off their whole account. They give me their login, the email,
(19:40):
and passwords. I use a VPN obviously, because I'm from
Serbia and most of my clients from the US, so
I don't want their accounts to get restricted or something.
I use VPN for that. And yeah, and there are
some clients who who just want content creation only. I
don't manage their accounts. I just write posts. So these
(20:02):
are the two options.
Speaker 1 (20:05):
Man, I have you know, somebody spiders senses are tingling
right now. Somebody's like, I gotta get in contact with Nicolette.
Speaker 3 (20:14):
This is cool.
Speaker 1 (20:15):
So what do you think in those ninety minute sessions
when you sit down with these CEOs or these founders,
folks who are just ready to hand over the keys
to the car to you. What are some things that
stand out about them that maybe is common across the platform.
Speaker 3 (20:34):
Are there any.
Speaker 1 (20:35):
Challenges or things that come up that you're like, man,
this is the same thing. You know, what kind of
consistent pain points do you see with those folks.
Speaker 2 (20:46):
That they don't have the time. They are always busy
because they are run either one or multiple businesses they
and link LinkedIn is complex for them. I usually work
with older clients that they don't exactly know how to
use Linden or how to write for LinkedIn, and they
usually try to do that on their own and they
(21:09):
end up using GPT to write their posts, which is
very bad and it's noticeable, and it's sometimes it's hard
to explain to them that that is not good. And
they usually they have the time constraints and the complexity
of LinkedIn, and they always want to become thought leaders.
(21:30):
That's a common point in all of these CEOs and
founders that they want to become thought leaders.
Speaker 1 (21:38):
So let's talk a little bit about AI and the
rise of AI, and what I'm telling people is that
you know, being human will be more valuable now than
it's ever been. Can you talk to me a little
bit about in your work, how what negative effects you've
seen from AI and if there's anything positive, can you
(22:00):
share that too.
Speaker 2 (22:02):
I mean, you can use the same tool positively and negatively.
Every tool has pros and cons. You can use chagipt
and be amazing, and you can chose gipt.
Speaker 4 (22:13):
And be the worst.
Speaker 2 (22:15):
There are some folks usually on LinkedIn that they comment
with ch gypt. You can spot them very easily. If
you're spending a lot of time on LinkedIn, you can
spot them. They are usually summarizing your posts. They are
using those and dashes and the rocket emojis, and they
are always super sophisticated. Nobody talks like that, and you
(22:40):
can spot them very easily. But you can use ch
gpt for good purposes. For example, I use it for
ideation or proof reading, or to fix my grammar. Obviously
English is not my first language, so sometimes I need
to check my grammar. Chagpt is great for that, so
you can always is. You can use for good and
(23:02):
bad stuff as well.
Speaker 1 (23:05):
What is your first reaction when you're going through one
of your posts and you see some comments that maybe
have the rocket, maybe they have a couple of m dashes.
What is your like reaction inside? What do you say
to yourself?
Speaker 2 (23:21):
I mean, they are not authentic, that that comment is
not their original thought. They they didn't took the time
to read my post and actually react to it, but
they copied my post basically chieces to give it a
poor prompt and they commented the reply on my post.
(23:43):
And I usually don't reply them anymore because I noticed
that if I reply to them, they keep coming back.
If I don't, they stop commenting, and I don't want
more AI comments under my posts.
Speaker 1 (23:56):
Shame on you, you AI commenters.
Speaker 3 (24:01):
Nicolat said, shame on you, Nicolette.
Speaker 1 (24:06):
This has been super, super fun, but I want to
make sure we save some time for you to let
the people know where they can find you if they're
interested in learning more about your services, and any last
advice you would have for folks who are getting started.
The floor is yours.
Speaker 2 (24:22):
Yeah, today I released or launched launched my free seven
day training. It is an email course. Everybody can access it.
I have a website which is www. Nicoletyaksha dot com
and they can find me there and obviously on my landing.
I usually reply to all of my dms, so everybody
(24:44):
can DM there. I have an open profile that premium
feature that as well that everybody can DM me. And yeah,
they can contact me on my website and email as.
Speaker 1 (24:56):
Well, Nicolete. It has been in absolute honor. I've learned
so much from watching you over the last couple of months,
so I'm just grateful to have a little bit of
your light on our show, and we hope that you'll
come back soon.
Speaker 2 (25:11):
Yeah, I hope. So. I really enjoyed this episode. I
love that this is just we just went with.
Speaker 3 (25:17):
The flow, all right. Thank you so much, Nicolette, Thank
you so much.
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