Hema Dey

This week, Aashi Arora sat down with Hema Dey—marketing disruptor, tech strategist, and founder of Iffel International—to explore what it means to lead with candor, compassion, and curiosity in today’s complex business world.Born into a culturally mixed family in Malaysia and later migrating to New Zealand, Hema’s life has been defined by disruption—and transformation. Her unique perspective, honed across 35 countries and decades of experience, is deeply grounded in both real-world grit and a fierce commitment to inclusive leadership.In this powerful episode, Hema opens up about navigating bias, managing triggers in high-stakes leadership spaces, and why she believes kindness—not niceness—is a true business superpower.