October 29, 2021 • 46 mins
On this week’s episode, Naya and Lo get into one of their favorite topics; social media. They discuss what works for them and what does not as well as how they have built their athlete brands around social media. We also learn some tips on how platforms work to engage followers and why that is more important than the number of followers. Naya explains how she has help to manage her social media strategy which is something Lo is considering in order to save time and maximise impact.
Hosts: Naya Tapper & Ilona Maher
For more information, links and resources plus conversations from the world of women’s sport including articles, blogs, videos and podcasts visit wispsports.com. WiSP Sports is the World’s First and Only Podcast Network for Women’s Sport with more than 60 hosts, 1500+ episodes across 50 shows and over 7 million downloads. We are ranked in the top 2% more of than 2.69 million podcasts worldwide. WiSP Sports is on all major podcast players. Follow WiSP Sports on social media @WiSPsports. Contact us at info@wispsports.com.
Hosts: Naya Tapper & Ilona Maher
For more information, links and resources plus conversations from the world of women’s sport including articles, blogs, videos and podcasts visit wispsports.com. WiSP Sports is the World’s First and Only Podcast Network for Women’s Sport with more than 60 hosts, 1500+ episodes across 50 shows and over 7 million downloads. We are ranked in the top 2% more of than 2.69 million podcasts worldwide. WiSP Sports is on all major podcast players. Follow WiSP Sports on social media @WiSPsports. Contact us at info@wispsports.com.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:03):
Hi everyone, and welcome to seasontwo, Episode three of The Leos.
Then my name's Ni Tapper, andmy fun fact is that I have a
YouTube channel where I do hot seatinterviews, where I do ad workouts and
also other funny little things. Hieveryone, Belonamar. People call me low
and my fundback is I just hitone hundred thousand followers on Instagram last night.
(00:28):
Big stuff, Big stuff. Allright, So we're Leo's. We
gotta start with our horoscope. Sotoday, unexpected financial benefits could leave you
speeches. Today it could be anunanticipated bonus gift or even a small lottery
one. This is the day toseek them. Problem if you have a
project you wanted to try but havehesitated because it's too risky. Started now,
Success and good fortune should follow anythingbegone or completed. Now you copy
(00:54):
that right off the internet. Shouldfollow anything begone or Okay. Now,
it's like when you say it alot sometimes it doesn't make sense. Just
to preface this, I am ata tour right now in Colorado. So
if you hear weird sounds, Ijust I got called up to play fifteens
last minute. So I'm here andit's been a whirlwind. Of a time.
So if you hear people talking,it's just my teammates and I can't
(01:15):
find a place to do this podcast, so we'll work with it. Yeah,
so let's get into this horoscope.I love horoscopes about financial benefits because
who doesn't want to be financially benefited, especially on a busy for you or
chill Wednesday for each other? Isthere anything not that you have to say
(01:38):
it, but does this touch youin any way where it's like, Okay,
I was thinking about doing this ortrying this, and this is a
sign of like okay, let mego and get this popping because of this
horoscope. Well, I think itkind of works out for this episode two
with like the social media because youand I definitely both use social media for
(01:59):
maybe on bonuses, and I guessfinancial benefits. So it kind of works
out because that right now has becomea key part of both you and I's
finances. Yeah, I agree.I think I might go play the lottery
today. I'm not a big gambler, are you. No? I never
never say I don't know luck.It's not worth risking the money, even
if I possibly one million dollars,It's not worth losing ten dollars. That
(02:24):
logic is not sound. It's truethough, That's that's what they risk,
you go, they risk more thanten dollars they put in. I just
can't gamble because I can literally neverwin, and I just don't dook a
for a little bit, I guess, but I feel like the lottery tickets
are like three dollars something like that, with the possibility to win billions of
(02:45):
dollars. Yeah, but I'm like, yeah, I'm not doing that.
Not worth it. Okay, Sothe topic for today, as said earlier,
is social media, and I thinkone of the first things that we
should probably get into with our cupsis why did we start, you know,
focusing on our social media and whendid we start? So lo,
(03:07):
how did that journey start for youand why? I mean I didn't start
really Instagram until maybe college, andthen I didn't. I still remember I
was like thirteen when I got toget on Facebook. It was like a
big thing. When I turned thirteen, my mom helped me make a Facebook
account, and then Instagram was likemy freshman year of college. So I
(03:28):
always just used it fun. Inever really expected anything of it, and
then it wasn't until I joined thenational team, and I was like,
oh, wait, this can beused as a tool to like, I
guess it wasn't really to make moneybecause I had such a small following,
but use as a tool to getmyself out there too, hopefully one day,
like you know, get more followers, get more notoriety, make money
(03:50):
in other ways. When did youstart? I've been on social media,
you know, for a long time, but I want to say, like
my second season on the team,I became good friends with Carlin Eiles,
and I was able to watch himtake advantage of his social media in a
(04:13):
financially beneficial way in terms of gettingsponsorships and things like that. And I
didn't see really anybody else, specificallyon the woman's side, doing that,
benefiting from social media, having asecond income from social media. So I
really picked his brain because I wantedto make as much money as I possibly
(04:35):
could. And you make money andrugby, but it's not this huge amount
that people think you do. Soand I didn't want to have to do
serving or I didn't want to haveto work an like a part time job
at Dick Sporting Good if I couldjust make money off of social media,
since that's what I was doing anyway, So picking his brain and realizing that
(04:59):
it was possible as long as youput in certain certain steps and work.
That was my green light to startreally honing down on social media and what
it could do for me and therugby team. And I think one thing
about you too, is like,yeah, we get paid through the rugby
team, you know, we getpaid monthly. But Nia is a person
who she wants to buy things thatgive her joy and pleasure, and she
(05:20):
wants to go out to eat.She wants to, you know, do
things that make your happy. Sothat does mean like you have to kind
of subsidize your income in a wayso that she can live the life that
she wants. And I think that'ssomething that I'm trying to do now too,
is like get more money so thatI can pay for things that I
really enjoy and that I really want. And it's not only like that,
it's also like preparing ourselves for thefuture so that we can retire early,
(05:45):
so that we can have a savingsaccount so that if something happens, it's
not a big financial burden to us. I think that's one of the main
things I think about, is likeI want to be able to help my
family travel and see the world too. Want to be able to, you
know, give my family great Christmasgifts and you know, make them feel
(06:05):
appreciated. And I feel like moneyhas a big plays a big part in
being able to do all those things. And you know, money isn't just
going to be given to you,So the question comes down to how are
you going to get it now?Do you have like help or an agent
for your social media or is itkind of just you who doesn't. So
for a long time, I justtried to do it by myself. But
(06:28):
I am not somebody who will forcemyself to struggle if I don't have to.
So another thing I learned from Carlinis he had an agent. So
my first thing was like, okay, I need to get an agent.
So that was the first thing thatI kind of looked for, was somebody
to help me get into the areasof business that I didn't know about or
wasn't familiar with. So that wasmy first step. And I found an
(06:55):
agent who is now like my mentorgreat friend, Phagor Night, and she
had an agency and we had workedwith a couple of the guys I think,
so had experience, and also itwas working with somebody who was big
in the business world who had experienceas well. So I thought, you
know, this is perfect. Andthat's kind of how my journey of finding
(07:16):
help and how to navigate social mediain a financially beneficial way started. What
about you, do you have anagrient? I really I do in a
way, but I don't have asocial somebody who's focused on social media.
So I do all of my socialmedia on my own. I do all
of my tiktoks, I do allof my like content creation. If I'm
doing something for a brand, Ido it literally on my own. And
(07:39):
I am realizing, like it isso much work. Yeah, Like there's
all these creative briefs, there's contracts, there's all these little things they want.
There's like gift to send an invoiceand all these things. So currently
I literally do it all on myown, and it is just an insane
amount of work. And over time, like I started my social media journey
(08:03):
four years ago, four or fiveyears ago, so over time, I've
slowly added people to my team tomake the process easier. I've changed agencies.
I have like a lawyer slash manager. I have a social media content
lady who helps me with my hashtagsand what content I should put out and
(08:28):
helps me take photos. So slowly, as I've gone on this journey,
I've added people to the team tomake the process more easier, to bring
in people who know more about itthan I do. Yeah, And that's
the thing I think I need tostart doing, just because like I get
a lot of offers through emails andjust contant people are emailing You're like,
oh, do you want to dothis? And then we'll give you this,
and it's like there's so many tosort through, so many like Okay,
(08:52):
do I want to go with thisbrand? Do I want to do
that? Like I recently did somethingfor like Buffalo Wild Wings, and that's
just been like so much work.So it's like somebody who knows it and
understands it could be so important.I think that's something that I need to
invest in for sure. Now.Yeah, And what is that as you're
talking about like the emails that comein and the possible work for you to
(09:13):
gain money off that, what isthat content creation been like few especially for
you saying like you've been doing itall by yourself. What is that process
like yeah, if so, it'sjust a lot of like me back and
forth with the companies and I'm likethey'll be like, hey, would you
let do this to this. I'mlike, hey, yes, here are
my rates for this, and they'lleither get like yes or no. One
will kind of go over like debatingwith the rates are good or not?
And then if I agree to it, they'll send over a contract I'll sign.
(09:37):
I'll have the contract, my loyallook over the contract, and then
I'll sign it. And then wehave to go through a creative brief,
which is what they're looking for.Yeah, a lot of people are looking
for a TikTok in Instagram and toInstagram stories, and I'll give them pricing
for each of those. And thenthen it's just like finally like figuring out
what I want to do because alot of these companies are like, oh,
we want to see your personality inthese tickto talks and we want we
(10:01):
want to be your funny self,and it's like it's really awkward for me
to bring in my personality when I'mpromoting something because it just doesn't feel as
organic as natural, so that's alwayshard for me. And then it just
means I have to take time outof my day, and it's slowly like
a job. I was like,Okay, on Wednesday, from ten to
twelve, I need to be shootingfor buffal Wild Doings are Horma's Harvest.
(10:22):
And then you know, I sendthe videos over for review. If they're
not reviewed, I have to doto get If they don't like am I
will do it again. And thenit's like a whole process of getting paid,
which is like that's what takes time. That's interesting that you say,
like if they don't like it,you have to do it again, because
I haven't experienced that yet. It'show many times has that happened? So
it's all very specific, right,So like recently I did a campaign for
(10:43):
Buffalo wild rings and they want likea specific thing to say, like,
oh, we want you to gowith our tagline is the greatest of all
times. You have the greatest ofall times a Buffalo Wild rings. So
I created a video, but theythought it was too sentimental and they wanted
to be more of my personality.So I'm like, okay, well,
so I literally go to buffal Wildgame. It gave granted to go Buffalo
and I got all this stot againand I have to make another video.
Wow. Yeah, but it's likethe payoff for what they're going to pay
(11:07):
me for. It's like okay,yeah, I'll do it for sure.
But it's like I did a campaign. I'm doing campaign with Maderna for getting
people vaccinated, and that's like,you know a lot of legal like I
have to be careful what I say. I can't say certain words because it
coute legally. The troubles you haveto send it through and they're maybe you're
not on the right gear or whatnot. So it's like all little minute things
(11:28):
that they'll check over. Yeah.Interesting. Yeah. For me, the
process is very similar. A lotof my requests come through my email,
but a lot of them also gothrough my agency as well, so I
kind of have two flows of requestcoming through. I like them coming to
(11:54):
me personally because I just like toknow, like what's going on. I
like to know all the information abouteverything, but it's also good to have
it come through other people who arereaching out to people that I may not
know. So kind of how I'vebeen doing it is really just focusing on
building my social media profiles to bemore attractive to products so that involves like
(12:16):
setting up photoshoots once a month,creating content that was requested with my social
media aladiens, and her setting uphow it should look and how we should
best sell the item that is beingrequested of me to promote. I would
agree, like it is hard toget into that mode of like I was
(12:41):
just you know, training, andnow I have to go and act all
happy and giddy for this product.So it is like switching on and off.
But I think a lot of itinvolves time management, scheduling, clear
communication with whoever you're working with,especially lawyer. I know that can be
(13:01):
tough sometimes dealing with reading contracts andstuff like that. But yeah, a
lot of it is having very goodorganizational skills so that you don't drive yourself
crazy and just get sick of doingit. Yeah. I think that's my
problem too, is like it's justso much like you go training and then
you got to do this, andthere's all sorts of little things, and
(13:22):
that's like the finding the time,because it's like it seems like it's nothing,
it seems like just an Instagram post, when in reality, it's like
a lot to get just one Instagrampost out there. Yeah, and it
has to be scheduled, it hasto be planned. And you and I
what I do like about you isthat you're so you do the photo shoots,
which I think is so important becauseit just creates great content. And
(13:45):
so you can consistently put things outso like you know, twice two times,
two times a week, whatever youdo, like you always have quality
photos to put out. Yeah,trying to get it in bulk in one
day so that I don't have toworry about it for the rest of the
month type of thing. That's likemy way of not going insane and because
I'm too busy to enjoy life attimes, you know, yeah, for
(14:09):
sure. Yeah, what has beenThis is probably be a great question that
people want to hear, but whathas been the best event or promo that
you've done so far? I thinkwhat was Like I got a TikTok offer
to just like watch a movie andthen react to it, and then I
(14:31):
got like six thousand dollars. Iwas like, sweet, they said this
girl. I was like, Iwill watch any movie you send me for
that amount of money. So that'scool. And it was like, but
that's like a process, Like itwas like going back and forth that this
is movie you need to sign thisso that you need to sign a NBA
and whatnot. So that was reallycool, but it was tough because I've
watched this movie and I've like filmedmyself and that was one of those two
(14:52):
where I said it over and they'relike, oh, but you said this
wrong word, so actually you haveto do that part over again, and
I was like, so that wasprobably the best one. But right now,
I actually really liked working with Majernaand working for the vaccine because that's
been something that I'm passionate about andI like getting the word out there,
and like I have tried to stayaway from maybe not really. I don't
(15:13):
think the vaccine is political. Ithink it's just science in my opinion,
But like I have tried to stayaway from politics and really things that are
very skewed, you know, likeright and left. But I am excited
to June who actually shares what Ibelieve in. That's so funny that you
say that that was like a plannedpromo the movie thing, because when I
(15:33):
was watching those tiktoks, I justthought it was a random, like relaxing
day for you where you were watchinga movie and just reacting and you know,
just being authentic. So well,I slayed that. Then, I
absolutely slay that, no clue becauseit did not feel that way when I
was doing it. What about you, What's what's your best event of promo?
(15:54):
I think I would say the bestevent of promo I've done was the
Project Runway event in New York.Oh my gosh, Yes, that was
so cool. Yeah. I hadto beg beg beg beg our staff to
let me go to that because wewere getting ready to go to Panamas in
Peru, and I think I camea day or too late, but I
(16:15):
knew like that was one of thoseonce in a lifetime opportunities. I don't
know how they found me. Idon't know why they thought like night taper
from Rugby, but I didn't askany questions. I was like, I'm
definitely gonna do this. And Igot to meet some like real celebrities,
which was crazy to be around.And I got to be on a set
and see like how that works andoperates, and also got a lot of
(16:37):
exposure from it, not just formyself but also for rugby in general because
it was an Olympic themed episode,so that was probably one of my favorite
promos and events so far, whichI think it's something that we're gonna have
to look at more because I thinkthose are just such great opportunities, not
only for us, but for theteam in general. And so it's it's
(17:00):
such a weird thing because like wehave such major times off, we've big
times off, but then during theseason it's very hard to get time off.
Yeah, but those sort of eventscan be so helpful. So it's
kind of like, yeah, findingthe balance and like as rugby could progresses,
this might be the way we haveto move is like these people,
we need these people to do theseevents and to do Project Runaway to get
(17:22):
our name and our team out there. Yeah, And I think that's something
that I've been thinking about a lottoo, because, especially like after the
Olympics, I had so many thingsthat I wanted to do, and it's
like it was great that it fitinto the time that we had off,
But then it started making me think, like what if these things came up
during the times where we had trainingsessions or we had tournaments and things like
(17:47):
that, Like how do you chooseand do you even have the option of
choice, Like we have to askpermission to do a lot of these things
because some of these things do requireus to miss practice or possibly miss a
tournament, So you kind of haveto choose, like without the mentality.
It's not the mentality of oh Icare about myself more than the team.
(18:10):
It's like there's so many benefits fromdoing it, not only for ourselves,
but for rugby and for women's rugbyand for USA women's rugby and sevens and
fifteens and all that. Like,those businesses want to know how to make
money. They know that US athletesare the moneymakers, and now they're seeing
that we're not only the moneymakers onthe field, but we're also the moneymakers
(18:32):
off the field. And that's whatI think they haven't taken full advantage of
yet, is us being able tomake money and get exposure for them off
the field. And I think again, like you said, that's something that
they're going to have to start reallythinking about and finding out how to incorporate
into their operation. Yeah, forsure. Now do you have like a
company you really want to work with? For me, for a very very
(18:55):
long time, it has been Nike, Like I just I feel like they
are all on top of everything.Before it blows up. I love their
clothing, their shoes, their accessories. I mean I've been wanting to work
with them for a very long time. I remember, like a couple of
years ago trying to start this stupidas campaign of like why is it Niki
(19:18):
working with me? And you know, I've definitely got a good amount of
free product from them, which isamazing, And for me, that's that's
a start, you know, likethat's my foot in the door. And
I'm sure I'm gonna have to blowup a lot more to really get into
their vision. But if that's whatI gotta do, you know, that's
what I'm gonna do, because that'smy dream company. What about you?
(19:41):
Hey? Always I get asked usall the time, and I never know.
I literally just want like whatever company'sgonna pay the most. I don't
really have like a specific brand,like whether it's Nike, Adi, Das
like whatever. I just I wouldlove to be the face of a company.
I think I would love to bea face of US sports brand company
for sure, like Lemon, ifthough Abby would kill me, Athlet or
(20:04):
something like that, because they're thesesports brands yet they use sometimes use just
regular models it's like we'll use us. We're athletes, we're beautiful athletes.
Let us model for you. Yeah, And I think that's like one of
the things is like their business people, so in their mind they're like,
let me just pay whoever's gonna requirethe least amount of money, because now
(20:29):
we're smart enough to know like whatwe deserve and we'll fight for that to
the death. And if you don'tpay that, like it's like, okay,
whatever, we'll go find somebody new. And that's exactly what they probably
go and do. Now you have, like, did you have a strategy
so that going and see Elmpic forsocial media? I did a photo shoot
(20:51):
before just to have content. Iknew I would get a lot of content
there, just with like some ofthe popular places there to take pictures.
So honestly, I kind of hadthe same strategy as I had before of
just like making sure our post consistently. It didn't go as planned as much
(21:11):
as I wanted it to in termsof being able to post on my story
a lot, just because we wereso busy all the time and I felt
kind of overwhelmed with our schedule anddidn't even feel like bothering with it and
knew like eyes would be on usregardless just because we were at the Olympics,
So I just kind of vetted onthat. But honestly, I just
(21:33):
wanted my reputation and me being anOlympian rugby player to bring in whatever it
brought in authentically just from playing gamesand getting eyes on us from that,
and obviously we got the additional benefitfrom being able to do TikTok's with you.
So like I kind of was like, whatever I get from here authentically
(21:56):
on a day to day basis,that's kind of what I'm gonna roll with.
Because it trying to do with thefirst day, I was like,
okay, yeah, I'm already stickand tired of it. What about you.
I don't think I had a strategyso much as this, And I
was like, I knew, likeyou that this was a very key time
to get followers, to get viewsand whatnot, so I was really committed
to that. And first when wewere told about our social media policies where
(22:18):
we were told we wouldn't be ableto post at all, So I thought
that I was going to create allthis content beforehand and like wouldn't be able
to post anything, and just besilent. And then once we got to
the village, we were told,oh, you can create tiktoks, you
can do anything. You can doInstagram posts. So I was like,
Okay, well this is awesome.So I just started to put out TikTok's
was just like kind of for fun, no plan in it, just to
(22:40):
post as many as I could becauseit's like I had already seen that tiktoks
could filter over to Instagram and soreally just wanted to keep posting, even
the littlest things. And I realized, Oh, people like just to see
I just be talking about the camerato the camera about anything, and they
like it. They just like authenticity. So I just started to like post
(23:00):
whenever I could, just a littlethings, and I think that was what
people wanted to see. Yeah,So one thing that we touched on a
little bit was the compensation aspect ofsocial media, not only the money that
we can receive, but also themoney that we have to put down in
(23:21):
order to get the resources that weneed to have to be able to put
out the amazing content that we do. So one of the things that I
wanted to talk about was like,what do we have to invest in in
order to financially benefit from social media, because I think that's one of the
things a lot of people aren't awareof is they think, oh, these
(23:45):
people are making all of this moneyoff social media, which is very true,
but they're also investing not only timebut money into that process. Is
there anything that you have to payin order to play? Currently? No,
I don't have to pay anything toplay. I also currently don't pay
(24:07):
anyone for my social media, whichI think is something, as I said,
that I want to invest in becauseI think it's just the returning investment
on that can be so great.But we used to I think, which
is why I was, you know, we used to go to tournaments.
It would get money for winning tournamentsand whatnot. But now we don't have
that extra income. So it hasbeen key to use social media as another
way to make swell amounts of moneyeach month, just to have that.
(24:33):
And you were saying, you havea lawyer. How do you How do
you have a lawyer? Because youknow, like because you have to pay
lawyers, right yeah most people?So yeah, yeah, So like what
you would do is like through adeal, it's lawyers, like my lawyers
my agent kind of so through thecontract, your lawyer, your agent would
get a certain percentage of what thatwas. So if I have a deal
(24:56):
for three thousand, he gets,I think, get twelve percent of that.
So that's how he pays. Idon't pay him monthly. I pay
him for what deals I get.And my situations are similar in some ways
with my lawyer slash manager. It'skind of that situation of when we go
(25:18):
over my contracts and she brings inpotential sponsorships and partners she gets a percentage
of whatever I will make. Andalso for my agency that I'm with them,
it's a little different to where theydo a lot in terms of creating
my website, bringing in products,getting me free products, getting me partnerships
(25:40):
and things like that, looking overmy contracts, helping with any type of
social media resources that I need.So with them, I pay them monthly,
but I also if they bring ina contract, they also get a
percentage of that. And then alsofor my social media content manager, I
(26:02):
pay her monthly as well. Sofor me, I over time, I've
definitely had to pay to play,but it's been very beneficial for me and
has saved me a lot of timeto be able to focus on other things
that could possibly bring me in money. So it is an investment, and
(26:25):
just as much as we invest ourtime, like you gotta pay to you
know, a lot of times getto where you want to go, because
even if you just blow up organicallylike Carlin Niles did, like you did,
like eventually it gets overwhelming to whereyou do need that help. And
a lot of the times you canget lucky and have like close friends who
(26:45):
do that stuff for you, buteventually you will have to invest in something
like that. If you are lookingto really benefit off of social media and
so do you have like a waythat you create your pricing for companies when
they come to you. So inthe beginning, it was like whatever you
gave me, like, I'll takethat. It was very like just being
(27:07):
grateful for what I could get.But as time went on and I started
realizing the benefit I bring to companiesand that I wasn't receiving the same in
return in terms of financially, Iworked with my lawyer slash manager to create
a pricing chart and a lot Ithink the first thing I did was like
go on Google and look at thesocial media calculator, and it's like how
(27:30):
many followers do you have? Okay, this is how much you should be
making off a post. And thenfrom there I graduated to people offering me
more than I even thought to askfor it, and then basing it off
of that saying, well, youknow I made I made this much off
of this, so this is whatyou should pay me or more. And
I've also been on a couple ofcalls and conversations about social media and how
(27:56):
to capitalize off of it, andone of the things they talked about is
never telling a business or a potentialpartner no matter what they offer you.
You should just always say, youknow, do you have a budget.
This is my pricing, like ifyou can't afford it, maybe we can
work again another time when you can. But you should never tell them no,
(28:21):
because you never know when you'll needthat opportunity, whether you were ready
to accept the lower price or not. So I think for me, I
just worked with my lawyer and said, Okay, this is how much I
want to make off posts, becausethis is how many followers I have.
This is how much I want tomake off events, because this is what
I was offered before. This ishow much I want to make off commercials
(28:41):
and things like that. So kindof learning as I go because because I
didn't really have anybody to go andsay, hey, what do you make
because they either weren't benefiting off socialmedia, weren't tapping into that area of
work, or they didn't want totell you their prices. And I'm like,
I don't know, it isn't thatwhy is it a seat? You
know? But it was what itwas. So I had to kind of
(29:02):
learn off experience. What about you? Um, I think very much so
the same And I think, youknow, interesting is like I think we
downgrade our words a lot, likeoh, I only have you know this
ten kay followers, I maybe Ishouldn't get this, but it's like we
downgrade how effective and how beneficial wecan be to companies. And so I
(29:23):
didn't think it is key to likenot sell yourself short for what you can
do. Yeah, And I thinkI even do that sometimes too. It's
like like, oh, even evenat one hundred K, I'm like,
oh, I only have a hundredK. I shouldn't be asking for too
much because like you look at otherpeople who have like so many more,
and you're like, oh, maybeI should just be asked for this much,
but it's like I always try toreach a little bit higher, like
maybe you know I do have likewhat it is, so I'm like,
(29:45):
okay, I usually go for this, but I'll try it for this,
and then sometimes they just come backwith like so low and you're like,
that's that's not what I that's noteven close to what I said. Um.
But I think for pricing, likeI do for tiktoks and Instagram postals
are my most expensive, and thenstories are like you know, in each
(30:06):
individual one is a different pricing,but it is just like it not even
it's also just like hard to getthe money because there's so many financial back
and forth like invoices this and thenyou come back and how they give it
to you. So that's what's toughabout it. But I think just not
as you've learned, like don't sellyourself short on things because there's worth and
(30:27):
even if you only have five thousandfollower channel one hundred percent, because one
thing I learned that my agents constantlyhave to remind me is that followers is
great, but it's all about engagement. So you could have a hundred k
followers, but if you're only gettingtwo percent engagement off of those followers.
That's not beneficial to any company.Or you could have eight thousand, or
(30:51):
you could have three thousand followers andhave ninety percent engagement. The company is
going to pick the person with themost engagement, not the person with the
most followers, which is something thatI've learned. So that has made me
want to keep making more authentic content, to keep bringing in authentic engagement,
because you know, I'm sure youget tons and tons of DMS about hey,
(31:14):
let me pay this much so Ican get you this many followers,
and I'm like, I'm never everever going to do that. If I
was a millionaire, I still wouldn'tdo that. I never would never trust
I ever in my life. Yes, one thing, one thing that you
talk. One thing My question ishow long did it take for you to
(31:37):
graduate from just taking free products tostarting to ask for compensation. I'm gonna
be honest, I never went throughthat free pop product space. I never
did that. I just think Iwasn't really on top of it. I
didn't really have an agent at thetime who would get me free project and
I just never found the benefit ofan agent. I guess with such a
small following that I had. Ifirst wanted to make it um, so
(32:00):
I didn't. I've never had neverdone a free product thing, so I
just kind of made the automatic becauseI blew up. It's a short time.
It's just such an automatic jumped allright, I'm charging now. And
that's nice. I mean definitely nicebecause I didn't have to go through the
free product stuff, because something Ican be just so annoying. It's like,
oh, we'll give you this andthen just post picture and it's like,
well, at some point I'd rathernot have my fiftieth protein bar,
(32:22):
but I'd actually get some money fromit, you know. Yeah, but
it is time consuming and like youdo you like network with people like too?
Like do you go to brands yourself? Because like, as you said,
I'm not going to sell myself shorts. The worst thing that you can
tell me is no. And I'veheard no a million times, so it'll
(32:43):
be okay, and at least I'llbe in your brain so that so that
if something does come up in thefuture, do you think of me the
girl who's blowing up your deal?You know? So, I have no
issues I'm reaching out. I haveno issues reaching out to companies that I'm
really interested in because you got tostart somewhere, So what about you?
(33:05):
I definitely do. I think likeat that point, it's just like you're
going to be your biggest supporter andyour biggest fans, so like just go
out and do it yourself, likeyou know, you know what your worth
is too. Yeah. And I'vehad a lot of conversations with people about
social media and making sure they tapinto that, and I get some good
and some bad reactions to it ofOh, social media is not for me.
(33:30):
I don't have time for it.I don't feel like doing this or
that. And I'm like, youdo not understand the benefits and how easy
it can be to make money toget rid of all the debt you have,
Like you have no clue, Likeit'll take maybe an hour of your
day, and will it possibly sucksome days, yes, but the benefits
hugely outweigh the cons. What wouldyou say are the pros and cons of
(33:55):
social media? I mean the prosis like the cards to financial benefit,
like we're exposing the world to oursport through it. Cons is just how
time consuming it is. Like I'mon TikTok constantly to find new trends and
whatnot, and that it is like, it is interesting that people can make
such assumptions off of you, ofwhat they see and they don't know.
(34:15):
It's like such a surface view ofyou instead of being actually who you really
are. Yeah, And I thinkfor me, I can add some another
one of the benefits of social mediais the networking that you get. So
when you work with certain companies,sometimes you work close to certain people in
those companies and you can build arelationship and that can be very very very
(34:37):
beneficial for you in the long run. So I think networking is a great
benefit benefit to social media. Oneof the other benefits is the reach of
inspiration you can have on people beingyour authentic self, because we know in
social media a lot of people fakeit sometimes and so people love to see
people not faking it. So that'sanother benefit. One of the cons that
(35:00):
you didn't speak on is like thedistraction that it can create. I know
for me, like I'll get intothis mode where I'm like, I gotta
be on my phone, I haveto post this that to this time,
and it's like just chill, likeyou don't have to like and it is
a distraction. It yesterday, Iwas on my phone for three hours and
(35:21):
it's like, why why were youon your phone for three hours? There's
a lot that you could have beendoing it and at that time, why
are we on social media for thatlong? So social media definitely has its
pros and cons. But I willtell you guys have to pros definitely outweigh
the cons and if you're not tappedinto social media, you definitely should be.
And which is totally our team.Like our team, I think they
want to, but they're just notprepared to put in the work or see
(35:43):
because they haven't seen the benefit rightnow. But there is so much benefit
to it. I have to hopoff. But Nia is going to continue
this, uh Na do It's proudman, I will have I'm enjoyed fifteen.
Okay, guys, So one ofthe last topics we have before we
(36:07):
go into cup questions is just anytips that we would give you guys about
social media. I'm just going togive you one tip for myself and maybe
on the next episode, Low couldhave a little insider to add for her
tip. My tip for social mediawould be to one hundred percent take advantage
(36:29):
of it. As Low said,you can have one hundred thousand followers,
or you can have five thousand followers, or you can have fifty followers.
It doesn't matter. Take advantage ofsocial media because it can really benefit you
in so many ways. Like somany people have created a business off of
social media and have been able tofinancially support every single person in their family.
(36:50):
Like who doesn't want to be ableto do that? So my tip
to you is to take advantage ofsocial media. If you are not doing
so right now, and if youhave questions about that how to start that
process, please feel free to reachout to me and I would definitely answer
your questions. Now, the lastsegment we have on here is cub Questions,
so unfortunately you guys have to hearall my answers to this. I
(37:12):
hope that's okay for you. Lowe'sworking hard in Colorado for fifteen. So
let's start with our first question.Our first question is how do you handle
the pressure to create content and tobe in quotations on for the camera even
when you don't feel like it.I think for me, I just have
to remind myself of the benefits ofit. There are days where I don't
(37:37):
feel like going to a photo shoot. There are days where I don't feel
like posting or figuring out my captionsfor the next week, and I just
have to remember that it is goingto be beneficial for me in the long
run, like Lowe said, especiallylike going and doing interviews and even filming
(38:00):
this podcast, like it does taketime out of your day, and some
days you're super excited to do it, and some days you're dead and tired
from the day and don't feel likedoing it at all, but you know
that it's inspiring somebody, it's benefitingyou, and it's also benefiting your organization.
So just reminding myself of that helpsme to do what I need to
(38:20):
do in order to create the contentand beyond for the camera. Our next
question is is it just social media? And I think this was a great
question. This question, I wantto say, I hope this is okay.
Came from the mental therapist that wetalked with on our last episode,
(38:43):
Marissa, and I think it's agreat like mental question to think about.
Is it just social media? Iwant to say, in my opinion,
it is not like so much isencompassed and the social media not just the
financial benefits, but also the reassuranceyou can get from social media when people
(39:06):
like your photos, when people commenton your photos, when people share your
photos, that makes you feel good. So it's not only a financial benefit,
but it's also a mental benefit.It could also be a mental not
trigger, but like it could bebad as well, because we don't always
get love all day every day,like you do get some hate comments,
(39:30):
you do get some negative reactions tothe things that you post and the things
that you say. So I thinkit's it all requires a balance and an
understanding that you know what you're doingon social media, you know your intentions,
you know your authenticity, so youjust have to remind yourself of that
(39:51):
so you don't get too tied intosocial media because it can give you false
interpretations of people's lives and who theyare as human beings. So I would
say just to not take it soserious. You know, like as people
say on social media, that peopleonly really show you what they want you
(40:12):
to see. You really only seethe tip of the iceberg. So never
take social media too serious. That'ssomething I try to remind myself because you
don't know what's real and what's fake, so it is what it is.
The next question is how do youbalance your actual life versus your social media.
So one of the benefits for meand probably the same for Low,
(40:35):
is that we are very authentic onour social media's and kind of what we
show you is who we are.So I feel like, for me,
it's not really hard because I'm notgoing back and forth between different personalities or
different ways of living. What Ishow you is how I live and who
I am, so it doesn't feellike a challenge to go quote unquote back
(40:55):
and forth. I would say likeit is, as we said earlier,
a very time management and organizational thingthat we have to deal with. So
I think in terms of balance,I just try to make sure that my
work is put first. Rugby isput first because that is my first priority.
(41:19):
That is my job. And thenif I have time for the social
media that day or that week,I make time for as much as I
can, at least an hour aday or at least a couple hours a
week, just to make sure thatI can get the content out to you
guys that you guys love so dearly. But yeah, I think it all
comes down to time manager making sureI put time for myself to just watch
(41:42):
TV or talk on the phone ordo a facial So that's my biggest thing
in terms of how I balance bothof those, is time management. The
next question we have is for lowand it says, how does low feel
as she was gaining followers at theOlympic and how was that spot Like,
obviously this question is for low andshe's not here right now, but I
(42:04):
will make sure to include this inthe next episode we have on season two
so that you can't get your answerfor this question. The next question is
how do you balance the love withthe hate? So I kind of touched
on this a little earlier in oneof the previous questions, but social media
is not always love. I've hadhorrible comments, horrible dns, and me
(42:25):
personally gratefully having a very strong mindand knowing who I am as a person
and being confident in that, Ijust really honestly laugh those things off.
Like I want to say, Idon't want to say, but like some
people have a harder time with dealingwith those comments and also have more volumes
(42:49):
of hate coming in than I do. I try not to touch on certain
subjects as Lowe said that I knowcould be political or far left or far
right, because you know, Ihave my opinion and I'm okay with that,
and other people have their opinion andI'm okay with that as well.
So with me, I just tryto focus on all the love and any
hate that I ever get in myDMS or comments, because getting deleted and
(43:13):
like not even a second thought forme. So and I know that process
is not the same for everybody andthat everybody handles it different. That's completely
okay. But as for the questionthat is how I handle that situation,
And the last question on here,a very interesting question is do you ever
lie on social media? I knowa lot of people talk about how people
(43:37):
post products that they never use,how they promote movements that they don't really
support, how they post the slavishlifestyle that they may not be living.
I will tell you from thinking onit, I have posted a product that
(44:00):
I haven't used consistently. But I'venever posted a product that I haven't tried
at least once. So there arethings where it's like, you know,
are you going to do this formoney even though it's not something that you
really use. For me personally,no, Like, I've had a lot
of people reach out to me andsay hey, can you do this CBD
(44:21):
product for this amount? And canyou do this or that for this And
I'm like, you know, thisdoesn't really go with who I am as
a person. It doesn't really makesense because knowing that I'm a USA athlete
and you saw it, it willget my butt like we can't even really
use CBD products. So it's like, I try not to let the money
(44:44):
sway me into doing things that aren'tauthentic with who I am. Also,
it's very hard to put out contentabout products that you don't use because people
can tell. People can tell,like people aren't stupid, like they know
if you actually to use a productor not. So for me, I've
never blatantly lied about anything on socialmedia. That would take a lot of
(45:08):
work in time that I already don'thave. So the answer to that is
now. So we are wrapping upthe social media topic for this episode three
on season two. My challenge foryou guys, we challenge you to shout
(45:28):
out your brand if you have oneor your friends brand on your story,
supporting yourself and supporting your friends withwhatever business they may be starting up or
whatever picture that they just posted thatthey think looks bomb. You don't know
how much they will appreciate that.So I challenge you guys to do that
(45:49):
today. I'm going to do thattoday as well for my T shirts,
so tune into my story for that. And also, I guess since I'm
challenging you guys to do one ofyour friend brands, I'm going to do
one of my friends or my sistersbrands. Because my sisters are building great
businesses right now. I'm super proudof them for taking advantage of social media,
and I've hope I've been a greatinfluence on them and able to help
(46:12):
them through that process. All right, guys, make sure you subscribe to
the leos Den on your podcast app, show notes on our webpage atwsports dot
com, at the listen tab atLeo's Den, and also make sure you
follow at with Sports on all socialmedia platforms for more great products on women's
sport. Thanks everybody so much fortuning in. Make sure to check us
(46:34):
out on Instagram at Leo's Den Underscorewith Sports, and to keep tuning in.
Whether you came for the rugby andstayed for the Shenanigans, we hope
you join us next time in theleos den piece out
Hi everyone, and welcome to seasontwo, Episode three of The Leos.
Then my name's Ni Tapper, andmy fun fact is that I have a
YouTube channel where I do hot seatinterviews, where I do ad workouts and
also other funny little things. Hieveryone, Belonamar. People call me low
and my fundback is I just hitone hundred thousand followers on Instagram last night.
(00:28):
Big stuff, Big stuff. Allright, So we're Leo's. We
gotta start with our horoscope. Sotoday, unexpected financial benefits could leave you
speeches. Today it could be anunanticipated bonus gift or even a small lottery
one. This is the day toseek them. Problem if you have a
project you wanted to try but havehesitated because it's too risky. Started now,
Success and good fortune should follow anythingbegone or completed. Now you copy
(00:54):
that right off the internet. Shouldfollow anything begone or Okay. Now,
it's like when you say it alot sometimes it doesn't make sense. Just
to preface this, I am ata tour right now in Colorado. So
if you hear weird sounds, Ijust I got called up to play fifteens
last minute. So I'm here andit's been a whirlwind. Of a time.
So if you hear people talking,it's just my teammates and I can't
(01:15):
find a place to do this podcast, so we'll work with it. Yeah,
so let's get into this horoscope.I love horoscopes about financial benefits because
who doesn't want to be financially benefited, especially on a busy for you or
chill Wednesday for each other? Isthere anything not that you have to say
(01:38):
it, but does this touch youin any way where it's like, Okay,
I was thinking about doing this ortrying this, and this is a
sign of like okay, let mego and get this popping because of this
horoscope. Well, I think itkind of works out for this episode two
with like the social media because youand I definitely both use social media for
(01:59):
maybe on bonuses, and I guessfinancial benefits. So it kind of works
out because that right now has becomea key part of both you and I's
finances. Yeah, I agree.I think I might go play the lottery
today. I'm not a big gambler, are you. No? I never
never say I don't know luck.It's not worth risking the money, even
if I possibly one million dollars,It's not worth losing ten dollars. That
(02:24):
logic is not sound. It's truethough, That's that's what they risk,
you go, they risk more thanten dollars they put in. I just
can't gamble because I can literally neverwin, and I just don't dook a
for a little bit, I guess, but I feel like the lottery tickets
are like three dollars something like that, with the possibility to win billions of
(02:45):
dollars. Yeah, but I'm like, yeah, I'm not doing that.
Not worth it. Okay, Sothe topic for today, as said earlier,
is social media, and I thinkone of the first things that we
should probably get into with our cupsis why did we start, you know,
focusing on our social media and whendid we start? So lo,
(03:07):
how did that journey start for youand why? I mean I didn't start
really Instagram until maybe college, andthen I didn't. I still remember I
was like thirteen when I got toget on Facebook. It was like a
big thing. When I turned thirteen, my mom helped me make a Facebook
account, and then Instagram was likemy freshman year of college. So I
(03:28):
always just used it fun. Inever really expected anything of it, and
then it wasn't until I joined thenational team, and I was like,
oh, wait, this can beused as a tool to like, I
guess it wasn't really to make moneybecause I had such a small following,
but use as a tool to getmyself out there too, hopefully one day,
like you know, get more followers, get more notoriety, make money
(03:50):
in other ways. When did youstart? I've been on social media,
you know, for a long time, but I want to say, like
my second season on the team,I became good friends with Carlin Eiles,
and I was able to watch himtake advantage of his social media in a
(04:13):
financially beneficial way in terms of gettingsponsorships and things like that. And I
didn't see really anybody else, specificallyon the woman's side, doing that,
benefiting from social media, having asecond income from social media. So I
really picked his brain because I wantedto make as much money as I possibly
(04:35):
could. And you make money andrugby, but it's not this huge amount
that people think you do. Soand I didn't want to have to do
serving or I didn't want to haveto work an like a part time job
at Dick Sporting Good if I couldjust make money off of social media,
since that's what I was doing anyway, So picking his brain and realizing that
(04:59):
it was possible as long as youput in certain certain steps and work.
That was my green light to startreally honing down on social media and what
it could do for me and therugby team. And I think one thing
about you too, is like,yeah, we get paid through the rugby
team, you know, we getpaid monthly. But Nia is a person
who she wants to buy things thatgive her joy and pleasure, and she
(05:20):
wants to go out to eat.She wants to, you know, do
things that make your happy. Sothat does mean like you have to kind
of subsidize your income in a wayso that she can live the life that
she wants. And I think that'ssomething that I'm trying to do now too,
is like get more money so thatI can pay for things that I
really enjoy and that I really want. And it's not only like that,
it's also like preparing ourselves for thefuture so that we can retire early,
(05:45):
so that we can have a savingsaccount so that if something happens, it's
not a big financial burden to us. I think that's one of the main
things I think about, is likeI want to be able to help my
family travel and see the world too. Want to be able to, you
know, give my family great Christmasgifts and you know, make them feel
(06:05):
appreciated. And I feel like moneyhas a big plays a big part in
being able to do all those things. And you know, money isn't just
going to be given to you,So the question comes down to how are
you going to get it now?Do you have like help or an agent
for your social media or is itkind of just you who doesn't. So
for a long time, I justtried to do it by myself. But
(06:28):
I am not somebody who will forcemyself to struggle if I don't have to.
So another thing I learned from Carlinis he had an agent. So
my first thing was like, okay, I need to get an agent.
So that was the first thing thatI kind of looked for, was somebody
to help me get into the areasof business that I didn't know about or
wasn't familiar with. So that wasmy first step. And I found an
(06:55):
agent who is now like my mentorgreat friend, Phagor Night, and she
had an agency and we had workedwith a couple of the guys I think,
so had experience, and also itwas working with somebody who was big
in the business world who had experienceas well. So I thought, you
know, this is perfect. Andthat's kind of how my journey of finding
(07:16):
help and how to navigate social mediain a financially beneficial way started. What
about you, do you have anagrient? I really I do in a
way, but I don't have asocial somebody who's focused on social media.
So I do all of my socialmedia on my own. I do all
of my tiktoks, I do allof my like content creation. If I'm
doing something for a brand, Ido it literally on my own. And
(07:39):
I am realizing, like it isso much work. Yeah, Like there's
all these creative briefs, there's contracts, there's all these little things they want.
There's like gift to send an invoiceand all these things. So currently
I literally do it all on myown, and it is just an insane
amount of work. And over time, like I started my social media journey
(08:03):
four years ago, four or fiveyears ago, so over time, I've
slowly added people to my team tomake the process easier. I've changed agencies.
I have like a lawyer slash manager. I have a social media content
lady who helps me with my hashtagsand what content I should put out and
(08:28):
helps me take photos. So slowly, as I've gone on this journey,
I've added people to the team tomake the process more easier, to bring
in people who know more about itthan I do. Yeah, And that's
the thing I think I need tostart doing, just because like I get
a lot of offers through emails andjust contant people are emailing You're like,
oh, do you want to dothis? And then we'll give you this,
and it's like there's so many tosort through, so many like Okay,
(08:52):
do I want to go with thisbrand? Do I want to do
that? Like I recently did somethingfor like Buffalo Wild Wings, and that's
just been like so much work.So it's like somebody who knows it and
understands it could be so important.I think that's something that I need to
invest in for sure. Now.Yeah, And what is that as you're
talking about like the emails that comein and the possible work for you to
(09:13):
gain money off that, what isthat content creation been like few especially for
you saying like you've been doing itall by yourself. What is that process
like yeah, if so, it'sjust a lot of like me back and
forth with the companies and I'm likethey'll be like, hey, would you
let do this to this. I'mlike, hey, yes, here are
my rates for this, and they'lleither get like yes or no. One
will kind of go over like debatingwith the rates are good or not?
And then if I agree to it, they'll send over a contract I'll sign.
(09:37):
I'll have the contract, my loyallook over the contract, and then
I'll sign it. And then wehave to go through a creative brief,
which is what they're looking for.Yeah, a lot of people are looking
for a TikTok in Instagram and toInstagram stories, and I'll give them pricing
for each of those. And thenthen it's just like finally like figuring out
what I want to do because alot of these companies are like, oh,
we want to see your personality inthese tickto talks and we want we
(10:01):
want to be your funny self,and it's like it's really awkward for me
to bring in my personality when I'mpromoting something because it just doesn't feel as
organic as natural, so that's alwayshard for me. And then it just
means I have to take time outof my day, and it's slowly like
a job. I was like,Okay, on Wednesday, from ten to
twelve, I need to be shootingfor buffal Wild Doings are Horma's Harvest.
(10:22):
And then you know, I sendthe videos over for review. If they're
not reviewed, I have to doto get If they don't like am I
will do it again. And thenit's like a whole process of getting paid,
which is like that's what takes time. That's interesting that you say,
like if they don't like it,you have to do it again, because
I haven't experienced that yet. It'show many times has that happened? So
it's all very specific, right,So like recently I did a campaign for
(10:43):
Buffalo wild rings and they want likea specific thing to say, like,
oh, we want you to gowith our tagline is the greatest of all
times. You have the greatest ofall times a Buffalo Wild rings. So
I created a video, but theythought it was too sentimental and they wanted
to be more of my personality.So I'm like, okay, well,
so I literally go to buffal Wildgame. It gave granted to go Buffalo
and I got all this stot againand I have to make another video.
Wow. Yeah, but it's likethe payoff for what they're going to pay
(11:07):
me for. It's like okay,yeah, I'll do it for sure.
But it's like I did a campaign. I'm doing campaign with Maderna for getting
people vaccinated, and that's like,you know a lot of legal like I
have to be careful what I say. I can't say certain words because it
coute legally. The troubles you haveto send it through and they're maybe you're
not on the right gear or whatnot. So it's like all little minute things
(11:28):
that they'll check over. Yeah.Interesting. Yeah. For me, the
process is very similar. A lotof my requests come through my email,
but a lot of them also gothrough my agency as well, so I
kind of have two flows of requestcoming through. I like them coming to
(11:54):
me personally because I just like toknow, like what's going on. I
like to know all the information abouteverything, but it's also good to have
it come through other people who arereaching out to people that I may not
know. So kind of how I'vebeen doing it is really just focusing on
building my social media profiles to bemore attractive to products so that involves like
(12:16):
setting up photoshoots once a month,creating content that was requested with my social
media aladiens, and her setting uphow it should look and how we should
best sell the item that is beingrequested of me to promote. I would
agree, like it is hard toget into that mode of like I was
(12:41):
just you know, training, andnow I have to go and act all
happy and giddy for this product.So it is like switching on and off.
But I think a lot of itinvolves time management, scheduling, clear
communication with whoever you're working with,especially lawyer. I know that can be
(13:01):
tough sometimes dealing with reading contracts andstuff like that. But yeah, a
lot of it is having very goodorganizational skills so that you don't drive yourself
crazy and just get sick of doingit. Yeah. I think that's my
problem too, is like it's justso much like you go training and then
you got to do this, andthere's all sorts of little things, and
(13:22):
that's like the finding the time,because it's like it seems like it's nothing,
it seems like just an Instagram post, when in reality, it's like
a lot to get just one Instagrampost out there. Yeah, and it
has to be scheduled, it hasto be planned. And you and I
what I do like about you isthat you're so you do the photo shoots,
which I think is so important becauseit just creates great content. And
(13:45):
so you can consistently put things outso like you know, twice two times,
two times a week, whatever youdo, like you always have quality
photos to put out. Yeah,trying to get it in bulk in one
day so that I don't have toworry about it for the rest of the
month type of thing. That's likemy way of not going insane and because
I'm too busy to enjoy life attimes, you know, yeah, for
(14:09):
sure. Yeah, what has beenThis is probably be a great question that
people want to hear, but whathas been the best event or promo that
you've done so far? I thinkwhat was Like I got a TikTok offer
to just like watch a movie andthen react to it, and then I
(14:31):
got like six thousand dollars. Iwas like, sweet, they said this
girl. I was like, Iwill watch any movie you send me for
that amount of money. So that'scool. And it was like, but
that's like a process, Like itwas like going back and forth that this
is movie you need to sign thisso that you need to sign a NBA
and whatnot. So that was reallycool, but it was tough because I've
watched this movie and I've like filmedmyself and that was one of those two
(14:52):
where I said it over and they'relike, oh, but you said this
wrong word, so actually you haveto do that part over again, and
I was like, so that wasprobably the best one. But right now,
I actually really liked working with Majernaand working for the vaccine because that's
been something that I'm passionate about andI like getting the word out there,
and like I have tried to stayaway from maybe not really. I don't
(15:13):
think the vaccine is political. Ithink it's just science in my opinion,
But like I have tried to stayaway from politics and really things that are
very skewed, you know, likeright and left. But I am excited
to June who actually shares what Ibelieve in. That's so funny that you
say that that was like a plannedpromo the movie thing, because when I
(15:33):
was watching those tiktoks, I justthought it was a random, like relaxing
day for you where you were watchinga movie and just reacting and you know,
just being authentic. So well,I slayed that. Then, I
absolutely slay that, no clue becauseit did not feel that way when I
was doing it. What about you, What's what's your best event of promo?
(15:54):
I think I would say the bestevent of promo I've done was the
Project Runway event in New York.Oh my gosh, Yes, that was
so cool. Yeah. I hadto beg beg beg beg our staff to
let me go to that because wewere getting ready to go to Panamas in
Peru, and I think I camea day or too late, but I
(16:15):
knew like that was one of thoseonce in a lifetime opportunities. I don't
know how they found me. Idon't know why they thought like night taper
from Rugby, but I didn't askany questions. I was like, I'm
definitely gonna do this. And Igot to meet some like real celebrities,
which was crazy to be around.And I got to be on a set
and see like how that works andoperates, and also got a lot of
(16:37):
exposure from it, not just formyself but also for rugby in general because
it was an Olympic themed episode,so that was probably one of my favorite
promos and events so far, whichI think it's something that we're gonna have
to look at more because I thinkthose are just such great opportunities, not
only for us, but for theteam in general. And so it's it's
(17:00):
such a weird thing because like wehave such major times off, we've big
times off, but then during theseason it's very hard to get time off.
Yeah, but those sort of eventscan be so helpful. So it's
kind of like, yeah, findingthe balance and like as rugby could progresses,
this might be the way we haveto move is like these people,
we need these people to do theseevents and to do Project Runaway to get
(17:22):
our name and our team out there. Yeah, And I think that's something
that I've been thinking about a lottoo, because, especially like after the
Olympics, I had so many thingsthat I wanted to do, and it's
like it was great that it fitinto the time that we had off,
But then it started making me think, like what if these things came up
during the times where we had trainingsessions or we had tournaments and things like
(17:47):
that, Like how do you chooseand do you even have the option of
choice, Like we have to askpermission to do a lot of these things
because some of these things do requireus to miss practice or possibly miss a
tournament, So you kind of haveto choose, like without the mentality.
It's not the mentality of oh Icare about myself more than the team.
(18:10):
It's like there's so many benefits fromdoing it, not only for ourselves,
but for rugby and for women's rugbyand for USA women's rugby and sevens and
fifteens and all that. Like,those businesses want to know how to make
money. They know that US athletesare the moneymakers, and now they're seeing
that we're not only the moneymakers onthe field, but we're also the moneymakers
(18:32):
off the field. And that's whatI think they haven't taken full advantage of
yet, is us being able tomake money and get exposure for them off
the field. And I think again, like you said, that's something that
they're going to have to start reallythinking about and finding out how to incorporate
into their operation. Yeah, forsure. Now do you have like a
company you really want to work with? For me, for a very very
(18:55):
long time, it has been Nike, Like I just I feel like they
are all on top of everything.Before it blows up. I love their
clothing, their shoes, their accessories. I mean I've been wanting to work
with them for a very long time. I remember, like a couple of
years ago trying to start this stupidas campaign of like why is it Niki
(19:18):
working with me? And you know, I've definitely got a good amount of
free product from them, which isamazing, And for me, that's that's
a start, you know, likethat's my foot in the door. And
I'm sure I'm gonna have to blowup a lot more to really get into
their vision. But if that's whatI gotta do, you know, that's
what I'm gonna do, because that'smy dream company. What about you?
(19:41):
Hey? Always I get asked usall the time, and I never know.
I literally just want like whatever company'sgonna pay the most. I don't
really have like a specific brand,like whether it's Nike, Adi, Das
like whatever. I just I wouldlove to be the face of a company.
I think I would love to bea face of US sports brand company
for sure, like Lemon, ifthough Abby would kill me, Athlet or
(20:04):
something like that, because they're thesesports brands yet they use sometimes use just
regular models it's like we'll use us. We're athletes, we're beautiful athletes.
Let us model for you. Yeah, And I think that's like one of
the things is like their business people, so in their mind they're like,
let me just pay whoever's gonna requirethe least amount of money, because now
(20:29):
we're smart enough to know like whatwe deserve and we'll fight for that to
the death. And if you don'tpay that, like it's like, okay,
whatever, we'll go find somebody new. And that's exactly what they probably
go and do. Now you have, like, did you have a strategy
so that going and see Elmpic forsocial media? I did a photo shoot
(20:51):
before just to have content. Iknew I would get a lot of content
there, just with like some ofthe popular places there to take pictures.
So honestly, I kind of hadthe same strategy as I had before of
just like making sure our post consistently. It didn't go as planned as much
(21:11):
as I wanted it to in termsof being able to post on my story
a lot, just because we wereso busy all the time and I felt
kind of overwhelmed with our schedule anddidn't even feel like bothering with it and
knew like eyes would be on usregardless just because we were at the Olympics,
So I just kind of vetted onthat. But honestly, I just
(21:33):
wanted my reputation and me being anOlympian rugby player to bring in whatever it
brought in authentically just from playing gamesand getting eyes on us from that,
and obviously we got the additional benefitfrom being able to do TikTok's with you.
So like I kind of was like, whatever I get from here authentically
(21:56):
on a day to day basis,that's kind of what I'm gonna roll with.
Because it trying to do with thefirst day, I was like,
okay, yeah, I'm already stickand tired of it. What about you.
I don't think I had a strategyso much as this, And I
was like, I knew, likeyou that this was a very key time
to get followers, to get viewsand whatnot, so I was really committed
to that. And first when wewere told about our social media policies where
(22:18):
we were told we wouldn't be ableto post at all, So I thought
that I was going to create allthis content beforehand and like wouldn't be able
to post anything, and just besilent. And then once we got to
the village, we were told,oh, you can create tiktoks, you
can do anything. You can doInstagram posts. So I was like,
Okay, well this is awesome.So I just started to put out TikTok's
was just like kind of for fun, no plan in it, just to
(22:40):
post as many as I could becauseit's like I had already seen that tiktoks
could filter over to Instagram and soreally just wanted to keep posting, even
the littlest things. And I realized, Oh, people like just to see
I just be talking about the camerato the camera about anything, and they
like it. They just like authenticity. So I just started to like post
(23:00):
whenever I could, just a littlethings, and I think that was what
people wanted to see. Yeah,So one thing that we touched on a
little bit was the compensation aspect ofsocial media, not only the money that
we can receive, but also themoney that we have to put down in
(23:21):
order to get the resources that weneed to have to be able to put
out the amazing content that we do. So one of the things that I
wanted to talk about was like,what do we have to invest in in
order to financially benefit from social media, because I think that's one of the
things a lot of people aren't awareof is they think, oh, these
(23:45):
people are making all of this moneyoff social media, which is very true,
but they're also investing not only timebut money into that process. Is
there anything that you have to payin order to play? Currently? No,
I don't have to pay anything toplay. I also currently don't pay
(24:07):
anyone for my social media, whichI think is something, as I said,
that I want to invest in becauseI think it's just the returning investment
on that can be so great.But we used to I think, which
is why I was, you know, we used to go to tournaments.
It would get money for winning tournamentsand whatnot. But now we don't have
that extra income. So it hasbeen key to use social media as another
way to make swell amounts of moneyeach month, just to have that.
(24:33):
And you were saying, you havea lawyer. How do you How do
you have a lawyer? Because youknow, like because you have to pay
lawyers, right yeah most people?So yeah, yeah, So like what
you would do is like through adeal, it's lawyers, like my lawyers
my agent kind of so through thecontract, your lawyer, your agent would
get a certain percentage of what thatwas. So if I have a deal
(24:56):
for three thousand, he gets,I think, get twelve percent of that.
So that's how he pays. Idon't pay him monthly. I pay
him for what deals I get.And my situations are similar in some ways
with my lawyer slash manager. It'skind of that situation of when we go
(25:18):
over my contracts and she brings inpotential sponsorships and partners she gets a percentage
of whatever I will make. Andalso for my agency that I'm with them,
it's a little different to where theydo a lot in terms of creating
my website, bringing in products,getting me free products, getting me partnerships
(25:40):
and things like that, looking overmy contracts, helping with any type of
social media resources that I need.So with them, I pay them monthly,
but I also if they bring ina contract, they also get a
percentage of that. And then alsofor my social media content manager, I
(26:02):
pay her monthly as well. Sofor me, I over time, I've
definitely had to pay to play,but it's been very beneficial for me and
has saved me a lot of timeto be able to focus on other things
that could possibly bring me in money. So it is an investment, and
(26:25):
just as much as we invest ourtime, like you gotta pay to you
know, a lot of times getto where you want to go, because
even if you just blow up organicallylike Carlin Niles did, like you did,
like eventually it gets overwhelming to whereyou do need that help. And
a lot of the times you canget lucky and have like close friends who
(26:45):
do that stuff for you, buteventually you will have to invest in something
like that. If you are lookingto really benefit off of social media and
so do you have like a waythat you create your pricing for companies when
they come to you. So inthe beginning, it was like whatever you
gave me, like, I'll takethat. It was very like just being
(27:07):
grateful for what I could get.But as time went on and I started
realizing the benefit I bring to companiesand that I wasn't receiving the same in
return in terms of financially, Iworked with my lawyer slash manager to create
a pricing chart and a lot Ithink the first thing I did was like
go on Google and look at thesocial media calculator, and it's like how
(27:30):
many followers do you have? Okay, this is how much you should be
making off a post. And thenfrom there I graduated to people offering me
more than I even thought to askfor it, and then basing it off
of that saying, well, youknow I made I made this much off
of this, so this is whatyou should pay me or more. And
I've also been on a couple ofcalls and conversations about social media and how
(27:56):
to capitalize off of it, andone of the things they talked about is
never telling a business or a potentialpartner no matter what they offer you.
You should just always say, youknow, do you have a budget.
This is my pricing, like ifyou can't afford it, maybe we can
work again another time when you can. But you should never tell them no,
(28:21):
because you never know when you'll needthat opportunity, whether you were ready
to accept the lower price or not. So I think for me, I
just worked with my lawyer and said, Okay, this is how much I
want to make off posts, becausethis is how many followers I have.
This is how much I want tomake off events, because this is what
I was offered before. This ishow much I want to make off commercials
(28:41):
and things like that. So kindof learning as I go because because I
didn't really have anybody to go andsay, hey, what do you make
because they either weren't benefiting off socialmedia, weren't tapping into that area of
work, or they didn't want totell you their prices. And I'm like,
I don't know, it isn't thatwhy is it a seat? You
know? But it was what itwas. So I had to kind of
(29:02):
learn off experience. What about you? Um, I think very much so
the same And I think, youknow, interesting is like I think we
downgrade our words a lot, likeoh, I only have you know this
ten kay followers, I maybe Ishouldn't get this, but it's like we
downgrade how effective and how beneficial wecan be to companies. And so I
(29:23):
didn't think it is key to likenot sell yourself short for what you can
do. Yeah, And I thinkI even do that sometimes too. It's
like like, oh, even evenat one hundred K, I'm like,
oh, I only have a hundredK. I shouldn't be asking for too
much because like you look at otherpeople who have like so many more,
and you're like, oh, maybeI should just be asked for this much,
but it's like I always try toreach a little bit higher, like
maybe you know I do have likewhat it is, so I'm like,
(29:45):
okay, I usually go for this, but I'll try it for this,
and then sometimes they just come backwith like so low and you're like,
that's that's not what I that's noteven close to what I said. Um.
But I think for pricing, likeI do for tiktoks and Instagram postals
are my most expensive, and thenstories are like you know, in each
(30:06):
individual one is a different pricing,but it is just like it not even
it's also just like hard to getthe money because there's so many financial back
and forth like invoices this and thenyou come back and how they give it
to you. So that's what's toughabout it. But I think just not
as you've learned, like don't sellyourself short on things because there's worth and
(30:27):
even if you only have five thousandfollower channel one hundred percent, because one
thing I learned that my agents constantlyhave to remind me is that followers is
great, but it's all about engagement. So you could have a hundred k
followers, but if you're only gettingtwo percent engagement off of those followers.
That's not beneficial to any company.Or you could have eight thousand, or
(30:51):
you could have three thousand followers andhave ninety percent engagement. The company is
going to pick the person with themost engagement, not the person with the
most followers, which is something thatI've learned. So that has made me
want to keep making more authentic content, to keep bringing in authentic engagement,
because you know, I'm sure youget tons and tons of DMS about hey,
(31:14):
let me pay this much so Ican get you this many followers,
and I'm like, I'm never everever going to do that. If I
was a millionaire, I still wouldn'tdo that. I never would never trust
I ever in my life. Yes, one thing, one thing that you
talk. One thing My question ishow long did it take for you to
(31:37):
graduate from just taking free products tostarting to ask for compensation. I'm gonna
be honest, I never went throughthat free pop product space. I never
did that. I just think Iwasn't really on top of it. I
didn't really have an agent at thetime who would get me free project and
I just never found the benefit ofan agent. I guess with such a
small following that I had. Ifirst wanted to make it um, so
(32:00):
I didn't. I've never had neverdone a free product thing, so I
just kind of made the automatic becauseI blew up. It's a short time.
It's just such an automatic jumped allright, I'm charging now. And
that's nice. I mean definitely nicebecause I didn't have to go through the
free product stuff, because something Ican be just so annoying. It's like,
oh, we'll give you this andthen just post picture and it's like,
well, at some point I'd rathernot have my fiftieth protein bar,
(32:22):
but I'd actually get some money fromit, you know. Yeah, but
it is time consuming and like youdo you like network with people like too?
Like do you go to brands yourself? Because like, as you said,
I'm not going to sell myself shorts. The worst thing that you can
tell me is no. And I'veheard no a million times, so it'll
(32:43):
be okay, and at least I'llbe in your brain so that so that
if something does come up in thefuture, do you think of me the
girl who's blowing up your deal?You know? So, I have no
issues I'm reaching out. I haveno issues reaching out to companies that I'm
really interested in because you got tostart somewhere, So what about you?
(33:05):
I definitely do. I think likeat that point, it's just like you're
going to be your biggest supporter andyour biggest fans, so like just go
out and do it yourself, likeyou know, you know what your worth
is too. Yeah. And I'vehad a lot of conversations with people about
social media and making sure they tapinto that, and I get some good
and some bad reactions to it ofOh, social media is not for me.
(33:30):
I don't have time for it.I don't feel like doing this or
that. And I'm like, youdo not understand the benefits and how easy
it can be to make money toget rid of all the debt you have,
Like you have no clue, Likeit'll take maybe an hour of your
day, and will it possibly sucksome days, yes, but the benefits
hugely outweigh the cons. What wouldyou say are the pros and cons of
(33:55):
social media? I mean the prosis like the cards to financial benefit,
like we're exposing the world to oursport through it. Cons is just how
time consuming it is. Like I'mon TikTok constantly to find new trends and
whatnot, and that it is like, it is interesting that people can make
such assumptions off of you, ofwhat they see and they don't know.
(34:15):
It's like such a surface view ofyou instead of being actually who you really
are. Yeah, And I thinkfor me, I can add some another
one of the benefits of social mediais the networking that you get. So
when you work with certain companies,sometimes you work close to certain people in
those companies and you can build arelationship and that can be very very very
(34:37):
beneficial for you in the long run. So I think networking is a great
benefit benefit to social media. Oneof the other benefits is the reach of
inspiration you can have on people beingyour authentic self, because we know in
social media a lot of people fakeit sometimes and so people love to see
people not faking it. So that'sanother benefit. One of the cons that
(35:00):
you didn't speak on is like thedistraction that it can create. I know
for me, like I'll get intothis mode where I'm like, I gotta
be on my phone, I haveto post this that to this time,
and it's like just chill, likeyou don't have to like and it is
a distraction. It yesterday, Iwas on my phone for three hours and
(35:21):
it's like, why why were youon your phone for three hours? There's
a lot that you could have beendoing it and at that time, why
are we on social media for thatlong? So social media definitely has its
pros and cons. But I willtell you guys have to pros definitely outweigh
the cons and if you're not tappedinto social media, you definitely should be.
And which is totally our team.Like our team, I think they
want to, but they're just notprepared to put in the work or see
(35:43):
because they haven't seen the benefit rightnow. But there is so much benefit
to it. I have to hopoff. But Nia is going to continue
this, uh Na do It's proudman, I will have I'm enjoyed fifteen.
Okay, guys, So one ofthe last topics we have before we
(36:07):
go into cup questions is just anytips that we would give you guys about
social media. I'm just going togive you one tip for myself and maybe
on the next episode, Low couldhave a little insider to add for her
tip. My tip for social mediawould be to one hundred percent take advantage
(36:29):
of it. As Low said,you can have one hundred thousand followers,
or you can have five thousand followers, or you can have fifty followers.
It doesn't matter. Take advantage ofsocial media because it can really benefit you
in so many ways. Like somany people have created a business off of
social media and have been able tofinancially support every single person in their family.
(36:50):
Like who doesn't want to be ableto do that? So my tip
to you is to take advantage ofsocial media. If you are not doing
so right now, and if youhave questions about that how to start that
process, please feel free to reachout to me and I would definitely answer
your questions. Now, the lastsegment we have on here is cub Questions,
so unfortunately you guys have to hearall my answers to this. I
(37:12):
hope that's okay for you. Lowe'sworking hard in Colorado for fifteen. So
let's start with our first question.Our first question is how do you handle
the pressure to create content and tobe in quotations on for the camera even
when you don't feel like it.I think for me, I just have
to remind myself of the benefits ofit. There are days where I don't
(37:37):
feel like going to a photo shoot. There are days where I don't feel
like posting or figuring out my captionsfor the next week, and I just
have to remember that it is goingto be beneficial for me in the long
run, like Lowe said, especiallylike going and doing interviews and even filming
(38:00):
this podcast, like it does taketime out of your day, and some
days you're super excited to do it, and some days you're dead and tired
from the day and don't feel likedoing it at all, but you know
that it's inspiring somebody, it's benefitingyou, and it's also benefiting your organization.
So just reminding myself of that helpsme to do what I need to
(38:20):
do in order to create the contentand beyond for the camera. Our next
question is is it just social media? And I think this was a great
question. This question, I wantto say, I hope this is okay.
Came from the mental therapist that wetalked with on our last episode,
(38:43):
Marissa, and I think it's agreat like mental question to think about.
Is it just social media? Iwant to say, in my opinion,
it is not like so much isencompassed and the social media not just the
financial benefits, but also the reassuranceyou can get from social media when people
(39:06):
like your photos, when people commenton your photos, when people share your
photos, that makes you feel good. So it's not only a financial benefit,
but it's also a mental benefit.It could also be a mental not
trigger, but like it could bebad as well, because we don't always
get love all day every day,like you do get some hate comments,
(39:30):
you do get some negative reactions tothe things that you post and the things
that you say. So I thinkit's it all requires a balance and an
understanding that you know what you're doingon social media, you know your intentions,
you know your authenticity, so youjust have to remind yourself of that
(39:51):
so you don't get too tied intosocial media because it can give you false
interpretations of people's lives and who theyare as human beings. So I would
say just to not take it soserious. You know, like as people
say on social media, that peopleonly really show you what they want you
(40:12):
to see. You really only seethe tip of the iceberg. So never
take social media too serious. That'ssomething I try to remind myself because you
don't know what's real and what's fake, so it is what it is.
The next question is how do youbalance your actual life versus your social media.
So one of the benefits for meand probably the same for Low,
(40:35):
is that we are very authentic onour social media's and kind of what we
show you is who we are.So I feel like, for me,
it's not really hard because I'm notgoing back and forth between different personalities or
different ways of living. What Ishow you is how I live and who
I am, so it doesn't feellike a challenge to go quote unquote back
(40:55):
and forth. I would say likeit is, as we said earlier,
a very time management and organizational thingthat we have to deal with. So
I think in terms of balance,I just try to make sure that my
work is put first. Rugby isput first because that is my first priority.
(41:19):
That is my job. And thenif I have time for the social
media that day or that week,I make time for as much as I
can, at least an hour aday or at least a couple hours a
week, just to make sure thatI can get the content out to you
guys that you guys love so dearly. But yeah, I think it all
comes down to time manager making sureI put time for myself to just watch
(41:42):
TV or talk on the phone ordo a facial So that's my biggest thing
in terms of how I balance bothof those, is time management. The
next question we have is for lowand it says, how does low feel
as she was gaining followers at theOlympic and how was that spot Like,
obviously this question is for low andshe's not here right now, but I
(42:04):
will make sure to include this inthe next episode we have on season two
so that you can't get your answerfor this question. The next question is
how do you balance the love withthe hate? So I kind of touched
on this a little earlier in oneof the previous questions, but social media
is not always love. I've hadhorrible comments, horrible dns, and me
(42:25):
personally gratefully having a very strong mindand knowing who I am as a person
and being confident in that, Ijust really honestly laugh those things off.
Like I want to say, Idon't want to say, but like some
people have a harder time with dealingwith those comments and also have more volumes
(42:49):
of hate coming in than I do. I try not to touch on certain
subjects as Lowe said that I knowcould be political or far left or far
right, because you know, Ihave my opinion and I'm okay with that,
and other people have their opinion andI'm okay with that as well.
So with me, I just tryto focus on all the love and any
hate that I ever get in myDMS or comments, because getting deleted and
(43:13):
like not even a second thought forme. So and I know that process
is not the same for everybody andthat everybody handles it different. That's completely
okay. But as for the questionthat is how I handle that situation,
And the last question on here,a very interesting question is do you ever
lie on social media? I knowa lot of people talk about how people
(43:37):
post products that they never use,how they promote movements that they don't really
support, how they post the slavishlifestyle that they may not be living.
I will tell you from thinking onit, I have posted a product that
(44:00):
I haven't used consistently. But I'venever posted a product that I haven't tried
at least once. So there arethings where it's like, you know,
are you going to do this formoney even though it's not something that you
really use. For me personally,no, Like, I've had a lot
of people reach out to me andsay hey, can you do this CBD
(44:21):
product for this amount? And canyou do this or that for this And
I'm like, you know, thisdoesn't really go with who I am as
a person. It doesn't really makesense because knowing that I'm a USA athlete
and you saw it, it willget my butt like we can't even really
use CBD products. So it's like, I try not to let the money
(44:44):
sway me into doing things that aren'tauthentic with who I am. Also,
it's very hard to put out contentabout products that you don't use because people
can tell. People can tell,like people aren't stupid, like they know
if you actually to use a productor not. So for me, I've
never blatantly lied about anything on socialmedia. That would take a lot of
(45:08):
work in time that I already don'thave. So the answer to that is
now. So we are wrapping upthe social media topic for this episode three
on season two. My challenge foryou guys, we challenge you to shout
(45:28):
out your brand if you have oneor your friends brand on your story,
supporting yourself and supporting your friends withwhatever business they may be starting up or
whatever picture that they just posted thatthey think looks bomb. You don't know
how much they will appreciate that.So I challenge you guys to do that
(45:49):
today. I'm going to do thattoday as well for my T shirts,
so tune into my story for that. And also, I guess since I'm
challenging you guys to do one ofyour friend brands, I'm going to do
one of my friends or my sistersbrands. Because my sisters are building great
businesses right now. I'm super proudof them for taking advantage of social media,
and I've hope I've been a greatinfluence on them and able to help
(46:12):
them through that process. All right, guys, make sure you subscribe to
the leos Den on your podcast app, show notes on our webpage atwsports dot
com, at the listen tab atLeo's Den, and also make sure you
follow at with Sports on all socialmedia platforms for more great products on women's
sport. Thanks everybody so much fortuning in. Make sure to check us
(46:34):
out on Instagram at Leo's Den Underscorewith Sports, and to keep tuning in.
Whether you came for the rugby andstayed for the Shenanigans, we hope
you join us next time in theleos den piece out
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