Emily shares her unconventional journey, from studying community health to running a mattress store, and ultimately discovering her passion for marketing and copywriting.
Key Takeaways:
✔ The Power of Storytelling in Branding – How Emily discovered that effective marketing is about authentic conversations, not pushy sales tactics.
✔ Copywriting 101 – What it really is and why businesses need compelling content to convert leads into loyal customers.
✔ Adapting to Change – How AI and generative content tools are shifting the marketing landscape, and why human creativity still reigns supreme.
✔ Lessons for Emerging Leaders – Why career paths are rarely linear and how embracing change can lead to discovering your true passion.
🔗 Connect with Emily Aborn
Visit her website: emilyaborn.com
Listen to her podcast: Content with Character
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