Magic Town an episode of Lux Radio Theater

Please enjoy Magic Town a great episode of the legendary Lux Radio Theater - A Classic Old Time radio Show.

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Episode Transcript

(00:05):
Lut Present Hollywood Leeber Brothers Company,The Maker's Luck Flake bring you The Lux
Radio Theater starring James Stewart and JaneWyman in Magic Town. Tonight. The

(00:27):
Lux Radio Theater comes to you fromHollywood as usual, but your producer speaks
to you from Washington, DC,Ladies and gentlemen. Mister William Keeley,
Greetings from Washington, ladies and gentlemen. This morning I started shooting my forthcoming

(00:49):
picture at the FBI Academy in Quantico, Virginia, and that is why I
come to you tonight from Washington,DC, and rest assure that nothing less
imperative could keep me from being onyour stage in person, especially at tonight's
performance. The Magic Town, Ithink is one of the season's most refreshing

(01:11):
screen hits and should be doubly rewarding. With the two stars of this RKO
release, James Stewart and Jane Wyman. I won't give away the plot except
to say that it's based on aunique and typically American phenomenon, the public
opinion poll, which sooner or laterferrets out our taste in everything from radio

(01:36):
to a rhubarb. Of course,one national poll that goes on every day
is your selection of the things youbuy, from a set of the theater
to a box of soap flakes ata store. And when it comes to
the latter, your preference for luxreflects not only on the product put on
you yourselves, for every time youask for lux, your casting your vote

(02:00):
for a better, more discriminating wayto care for nice things. It's curtain
time and we present Act one ofRobert Riskin's production Magic Towns, starring James
Stewart as Rip Smith and Jane Lymanas Mary Peterman. When Rip Smith got

(02:30):
out of the army, he resumedhis practice of taking the posts of the
American public. No, Rip Smithis not a doctor. He's head of
the Institute of Public Opinions, whichis one way of saying that he well
suppose We explain it by hearing fromone or two of his former clients High
manufacture automobiles. Before we put ourpostwar model on the market, we hired

(02:53):
the Institute of Public Opinion. Theycanvass the entire country found out exactly what
the public wanted in a new car. I editor of a woman's magazine.
Last year. We doubled our circulation. How by putting the Institute of Public
Opinion. On the job, theydiscovered just what our magazine needed to get
more leaders. Yes, that's misterSmith's business, finding out what the American

(03:15):
public thinks. But in recent monthsclients have been very scared, and overhead
has gone up and up until onthis particular morning, Rip Smith is no
longer in business. If you cansaid it didn't warn you, pull up
a chair and gloat, Charlie,I don't mind. Oh I was right,
wasn't I? What a bond notMy method of pulling public opinion too

(03:38):
expensive? You said you were goingto find some miraculous shortcut. Well,
somewhere there is a shortcut, Charlie, a mathematical miracle, some way to
question, say fifty or one hundredpeople, all in one little small town
perhaps, and find out exactly whatthe entire country is thinking. Rip,
that's nonsense. It costs money toget public opinion. It takes time,

(04:00):
a lot of bot not now,Rep. I want you to come in
with me. Oh thanks, Charlie, I'll think about it. You have
no position to be fussy. Yeah, look at this report. It's your
report Rep. To the Mackenzie Company. No wonder they canceled your contract.
What's a matter of a report?Look at my figures and you'll say,
here is it? The figures wegot on exactly the same subject. You

(04:21):
weren't even close. Let's see infavor sixty eight point one against twenty four
point five undecided seven point four buta discrepancy. I'd say, wait a
minute, No, wait a minute, Charlie Stringer, I love you,

(04:45):
huh with all my heart. Ilove you. Then you'll keep my offer.
No, Charlie, I don't acceptyour offer, but thanks, thanks
very much, mister Twintle. Hey, Hi, come in here. I
gets wonderful. I told you getin here with Rip. What's the matter
with you? Chriss Charlie Stringer.He's gone to lock the door. He

(05:06):
may change his mind. Come back, boys, boys, I think I've
found it, the shark cut I'mlooking for. Remember that letter I got
from Hoopen Decker. Oh yes,your school teacher fain ex Sergeant hoopen Decker.
What a man. Listen to this, Listen to what he wrote me
when I got your letter, Rip, I tested public opinion here in Grand

(05:27):
you on the subject you suggested,and here's the result. In favor sixty
eight point one against twenty four pointfive undecided seven point four? What Opendecker
got to do it? Now?Look at this Stringer's pull from mckenzen company.
Stringer canvas. Thousands of people allover the country, from coast to

(05:50):
coach cost a fortune hoopen Decker canvas. A handful of people in one little
small town. All right, Ike, all right? Read Stringer's figures in
favor sixty eight point one against twentyfour point five undecided. Seven that's the
same, identically, one small townthat thinks exactly the way the whole country

(06:10):
thinks. You're talking about utopia.Well maybe it is utopia, Ike,
mister twintle, all right, getme hooping digger on the phone. No,
no, I'll call them up myself. Call up the Census Bureau.
I get me the almanac. Two, get me the atlas. Grand you
huh this could be it's for acock rip. We haven't had lunch,

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I've finished. Ike, boy,oh boy, I knew that somewhere there
was a town like this. Lookat these figures. Even the population breaks
down exactly the way the whole countrydoes. Male female, the whole country
in a test hoop? What Grandyou thinks? What grand you does the
entire nation thinks and does exactly?Mister Twittle, you know we're going to

(06:56):
grant you. We are. Wegot the phone rip. It's oh hello,
Chris McKenzie. You got my message. Huh. Now, listen,
I know you gave Stringer a contractfor a poll on progressive education. Right.
He's been working on it for monthsand he all right, I suppose
I start right now and I finishedin three weeks. What would you say
to that? I tell you itis possible, and I'll guarantee to come

(07:19):
up in one percent of Stringer's figures. Huh. All right, now,
let me get this straight. Youput me on trial, and if this
thing goes over, you renew mycontract. Right, That's all I want
to know. Thanks Mackenzie, grandView, you good old mathematical miracle.
Here we come. Well, didyou see your old pal Hoop and Decker?

(07:50):
Did I see Hoop and Decer?Certainly I saw Hoop and Decker.
Can you imagine that? I can? In the armor used to call him
dirty face. Now i'd go overthere on the high school teaching man's languages.
He knows what we're up to.Huh yeah, And he's gonna help
us too. Whop knows everybody intown. I'm meeting him later this afternoon.
Do you know where the old townmeeting Hall? Best place in the

(08:13):
world to get acquainted with the leadingcitizens. Well, let's tray that these
good people here stay average, thatthey don't change what he have made.
Hoop says, they haven't changed infifty years. Oh, I promised him,
might help him with the basketball team. He's coaching the basketball team or
something. He say, where's misterTwiddle going? Hm back to the hotel?
If you'll pardon the expression, it'sa matter. It's a wonderful hotel,

(08:35):
Moody's mansion house. I tell youI did. Everything about this town
is just perfect. Look with supposingthis bird is America, we can't go
around getting opinions from the same peopleover and over again. They're going to
get self conscious, and once theydo, you can toss their opinions right
out the window. That's why they'renever gonna know what. We're here for

(08:58):
you. And after Twiddle and meare now insurance sales comes to Grand Views
to go on to business with nono as insurance agent, we can contact
everybody in town, get answers onanything we want to know. It will
work, It will work. I'vegot enough money to keep us going until
we get started. Where are yougoing now over the municipal building, get

(09:20):
acquainted with our city fathers. Well? Anything you want me to tell mister
Twiddle? Yeah, yeah, tellmister Twiddle to sharpen his pencil on a
rough heart at chart. We're inbusiness again, Billy, how's young man?

(09:41):
There's a council meeting going on inthere? Well you support I could
Gwen listen, go on even ifyou want to. Well, thank you,
thank you very much. Parking theplaygrounds would right here, gentlemen.
As you can see, they're clearlyindicated on this map. I may,
oh, and here's where the hospitalwould go. Does that answer your question
there, Barnes? I still insistthat plan of yours is preposterous. What
are you in? Constable tickets?Oh? Mary Peterman has been coming here

(10:01):
for years. There ought to beall onsen a law. I guess having
to listen any longer. This isa free country, gentleman. The girl
has a right to be heard.Oh, thank you, mister Nickleby.
And I shall continue to exercise thatright until I've drilled it into your six
skulls that Grand You need this newcivic centers? Well what about the hooses?
Huh? Yes, cheap, thatdon't mean more? What do you

(10:22):
call it? Wouldn't it tax it? Mister Dicketts. Did it ever occur
to you that social improvements would attractnew industry so that we could afford it?
Oh, we wanted changes. Chaseis chasing? Of course I want
changes. It's about time we grewup and make Grand You a better place
to live in. No, no, Mary, you talk like this place
was the back bumper of the universe. Why this is a very fine community.

(10:43):
Of course it is. Huh.Oh, I'm I beg your pardon.
I didn't mean to butt in likethat. Well that's all right,
young fellow. Speak off or Idon't know whether I have the right to
speak up or not. I justarrived in Grand You today. Well what
do you think of hell? Whatdo you? What do you think of
it? What a wife psych ofit? Why? I've been searching for
a community like this for years?Oh you like Grand View doing. I've

(11:05):
just walked through your town, folks, with its stately elm trees, and
it's lovely old homes, and Isaid to myself. Here is a sturdy
challenge to the evils of this moderneraror Oh you did. I watched your
people on the street. I felttheir vitality, their sense of security,

(11:26):
all in about an hour. There'sreal beauty here. It's almost indescribable.
But you take it for granted.To me a stranger, it's a hope
and a dream of a lifetime.I too want to become a part of
it. Now, folks, pleasedon't change grandview. Please don't ever change
it. Why hearing I thought likethat make me feel what you might call

(11:48):
it proud. That's the kind ofnew glaod this town need I move,
We adjourn and forget all this nonsenseabout a civic center. Well, thank
you, thank you very much.However, I'll be here again at the
next meeting. Young man, comeinto my chambers. I'd like to talk
to you. I might open docer. You know where I've been saying.

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The town was Mayor Barnes, andwhat a wonderful town. Oh we like
it anyway. Well here's our oldtown meeting hall. Say this is great,
just an old fashioned community hall wherefolks drop in saying lod to each
other. If you're ready to meetsome of our citizens. Oh wait a
minute, what's that newspaper? Thisfrands your dispatch? Let me look at

(12:31):
it. I may be wanting totake a add out a couple of days,
Lawrence Smith, an associates General Insurance. Well why not, your name's
already in the paper rip, butthere is Oh, well know about that.
Let's see. Oh yeah, misterLawrence Smith. On his first day
in town, the pope managed topoke his unwelcome pro bosss into the council

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meeting. Well that's pretty cute,and it's not our p If you're really
here to sell insurge, mister Smith, you would do well to start building
goodwill and confidence before you tell ushow to run our local affairs or the
slaughterhouse that publishes this thing just downthe streetway, Because I'm going to see
the editor, that's why. Rightnow, where's the editor? I want

(13:26):
to see the editor of this imitationnewspaper? Well, where is she anyway?
Stranger in town editor died ten yearsago. Gentlemen, here kind of
purple the young man, I getit. You a complaint, Well,

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it's the story about me and thetown tidbits. Have you seen her oh
yes, I prof e everyway wepint. Now what your compaint, Well,
it's it's slide, that's what itis. Taking advantage of an n
stranger, these nasty weasley little days. You know, no decent news.
If you want to attack the policythis news, say the young man writers
a letter, you'll be glad toprind it. Meantime, you can do

(14:09):
your comtaining to the acting editor whowrote the story. All right, I'll
talk to the acting editor. Ohmaybe this young man looks oh m oh,
yes, yes. You you're theyoung lady at the consumating this morning,
whyn't you? Well, well,wow, wow you. I just

(14:31):
wanted to thank you for that verynice little story you wrote about me.
No I thought you came into complaincomplain me. Oh no, no,
not at all. I always believewhat the fellow said. There's just one
thing worse than things talked about.Talk about it at all? Hm hm
that case, you won't mind thesecond story I'm going to write about you.
No, not at all at all. You'd excuse me. I'll get

(14:54):
to work, Go right ahead,go right ahead. Hey hey, look
here, look at this story youwrote about it. Here you say right
here quote if you're really here tosell insurange, mister Smith, you'll do
well, and so on and soon and so on. What's what's what
that? What's what? That createssuspicional grand views already overcrowded with insurance agents.
A clever lamb man like you orstay away, A clever man like

(15:16):
me doesn't mind competition. Now,wouldn't you like to sort of just write
a little retraction something about being alittle hasty Mabille? But on further observation,
there's fellow Smith and you're like avery charming fello. Wouldn't you like
to do that? No? Icertainly wouldn't. No, you certainly wouldn't.
Oh, mister Hodges, it's justgetting a little sticky in here.
Think I'll go street across street andhave a sell it. Hi, sis,

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hey, I got a great schoolfor you. Who do you thinks
in town? Who? Rip Smith? Mister rupen Dicker told it down?
You Bobby calm down? Hi?Who are you? I gather his nickname
is Ripped? Are you kidding?Mister Smith? Gosh, we were just
going over the hotel to see youknow, that's all. Who's we Some
of the fellows on the basketball team. Sir Hoopen Dicker said it was all

(15:58):
right. He said you were thegreatest in the world. That's fact.
M I think you might have exaggeratedlevels. And he said you agreed to
help coach the basketball team. Gosh, I can hardly believe it. Well,
I think I'll leave you two todiscuss your dat. It's true,
isn't it, mister Smith? Well, yeah, sure, yeah, that
is if you think I can beof any help. Oh boy, let's
uh talk about playings over a sodaor something. You see, there are

(16:21):
a few things I'd like to straightenout with your sister. Oh, I'll
be with you in a minute,mister Smith, I wanna tell you jay,
can it be mistery Well, I'llhave the same as that young lady
or ordered over there. I ordereda headache. Oh that's what I need
to buy, missus Smith. Ohno, wait, I'm away. No,
I don't go now, I'm I'mgonna be around there for quite a

(16:44):
while. You have to get usedto me. Maybe you're right. I've
gotten used to some pretty rare goblinsin this town. Goblins. Huh,
how'd that thing go about? Goblin? What is that? Goblin? Goblins?
You better mind your parents and yourtea. Just harm them there,
cherish them that loves you, drythe orphan's tear, and help the poor

(17:07):
and needy ones that's clustered all about. Or the goblins will get you there
if you don't want childs and notfrom a poem called the Goblins will get
you if you don't want child that'sfrom a poem called Little awtinaty Oh by
George. That's right here you are, Mary, and one just like it
for you, mister, oh headachepotter, I give chocolate flavor. Fine,

(17:29):
say tell me tell me about thiscivic center of yours after the way
you shot your great big mouth offthis morning. It was not stupid and
not knowing anything that bothered or anything. Yeah, I hope it didn't do
any hard No, only said progressback a few years, that's all.
Why did you butt into the meeting? Because I was just bustling with good
spirits, that's all. The townlooks so perfect to me. I couldn't

(17:52):
imagine anybody wanting to change it.Sure there wasn't some other reasons. Mm,
well home and we maybe you will. For a starter, you could
explain the back past dilemma to us, It says in the Basketball Guy that
Rip Smith used it a perfection.He does. I'm please I along a
basketball just in case you like toshow us some plays. Well, no,

(18:15):
I don't think. Why not comeon out, Come on, let's
let's go outside and I'll show youwhat I'm doing. Okay, I glad
to drop by. So that's theback past dilemma. I was building goodwill
and confidence. Well I'm not sureyou made an excellent impression, mister Smith

(18:37):
with the boys. No, don'trush off. Now you were going to
tell me about the new civic center, wasn't. Oh, by the way,
I paid for my own soda,mister Smith, good oak. All
right, right, now let's youto missus twiddle. Now we can start

(19:02):
peddling insurance. We've got our ownoffice and everything's set. Now here's what
we do. We start gabbing withthe folks about insurance, and then very
gradually, very cleverly, we sortof sneak up on the subject. Say
yeah, yeah, talk to aman about his life expectant see, but
find out what he thinks of progressiveeducation. Right, Oh, okay,

(19:23):
here I go. Today's funny starttomorrow. Eat your meals at different restaurants.
Talk to the waiters, cashiers.Go to the barber shop. Get
your hair cut. I just hadit cut. Have it cut again.
Find out what the manicures thinks tofull out the newsstands? What do I
do? You get out your littleold tabulating sheet, mister twiddle and start
arriving at conclusion. Yes, thenthen there's nothing to do today. Huh.

(19:48):
Well, I'm going back to bedand sleep. Wait aboute No or
not? Come on, we're allgoing to church. Wow? This is
that Mary, It's this spart Iwas telling you about in church. It's
just's quite a walk up here.Gosh, isn't a beautiful look over there?

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You can see the whole town fromthat. Oh, if I ever
get to New York, I'll showyou the site. You know. I
I brought the boys up here yesterday. Good for their legs and basketball team.
Frankly, I I never expected tomake the basketball team. Oh no,
come on, sit relax, alright, I'm an accents. Go ahead,
go ahead, I'll start telling meabout it. That's Civic Center.

(20:33):
Whose idea wasn't you? Or well? Actually it was a legacy from my
father. He never could put itover though, But you will, you
bet, I will, of coursethat you set me back a little,
but I'll put it over the onlything my father left me when he died,

(20:53):
a west wild job to do.I I thought he'd let you the
newspaper. No, no, wejust worked there. If you call yourself
acting editor, who's the editor?Papa? There could only be one edited
for that paper. He still runshis sword us. You know, Oh,
I like that. You know yousound like him. Sometimes you even

(21:15):
look like him. But you're notlike him at all. Papa wasn't so
desperate. What are you desperatefore?Money? Power? Were you're rearing?
The bumps in my head? MThe air always gets old charge of electricity
around desperate man, I feel itnow, strang you having fun? Do

(21:36):
you mind? No? No,what causes it? Mister Smith? Does
it all go back to when youwere a boy? Or was your childhood
so terribly ugly? You see?It doesn't all add up. The electric
currents is selling insured? Well,maybe you need a new crystal ball.
No, no, no, nothingwrong with the old one. I want
to know what I see in it. Before you're through, you'll be running

(21:59):
from me of the town. Well, what's so awful about that only awful
part of it is I'll probably votefor you. Now. Shall we get
back to town in just a moment, Our stuards will return with Magic Town.

(22:26):
Hm uh you Hapibby. I thoughtI just had to have one after
William Powell showed me all of hisHe has a terrific wardrobe of hats for
the new Nuaney Johnson production. TheSenator was in discreet in which he's stared
through. Senators need such a lotof hats. Well, universal international thought
this one did for campaigning a minerscap, indian feathers, a railroad man's

(22:48):
cap, ten gallon stetson, mortarboard, and plantation owner's jaw. I understand
Ella rains as the part of acareer woman in the Senator was in the
street. Yes, she gives agood account of herself. Is she has
a terrific fight with Peter lind hayesOh, who won well. Ella's course,
she kicked, slapped and bit leavingpoor Peter with black and blue shins

(23:11):
and teeth marks on his hands.Ella came through with only a broken fingernail,
not even a stocking run well,naturally, Fella is a lux girl
and barring upright accidents. Stockings washedwith lux flakes last considerably longer. Strain
tests by a scientific laboratory proved thatEli says she learned about LUs for stockings
years ago. Her maid never usesanything else. Just why so many smart

(23:36):
girls have such good luck with stockings. Those strain tests showed that stockings actually
last twice as long when they're washedwith Lux flakes. Identical stockings washed with
a strong soap or rubbed with cakesoap went into runs quickly, but the
lux one lasted twice as long.So that makes Lucks practically a Sanda cross
because with luck, it's just likegetting an extra of talkings every time you

(24:02):
buy a pair. Back too ofMagic Town, starring James Stewart as Rip
Smith and Jane Wyman as Mary Peterman, convinced that grand View is the perfect
barometer of American thinking and hence thepotential gold mine. Rit Smith and his

(24:26):
two assistants, under the guise ofinsurance agents, are secretly gathering all the
information they need for their trial pollof public opinions, but RiPP has developed
other interests in Grandview, the highschool basketball team and Mary Peterman. It's
about ten o'clock at night now,and in the classroom in the high school.

(24:48):
How did the basketball practice go?Good? Good, good good?
Did my brother tell you I withyou? He said something about a meeting.
Go on, Oh, yes,our final committee meeting for the basketball
dance tomorrow. Yeah, the othersjust left. Uh excuse me, hello,
mister Quincy, I sure like tosweep up in your if you don't
mind, will be on a manof mister Quincy. That's looking around.

(25:11):
Ah and I there's something about thesmile of an old classroom Norway got you
me? Was this was this oneof your classroom? Amazing? Said?
Uh? Those pictures on the walland graduation pictures something, yeah, shit
one of'em? Are y areyou here? Y? Yeah? Uh?

(25:32):
Right a way on, don't charltdo shoulder. Wait a minute,
yeah, I can't think you outthere? You are that I knew you
right off. Oh go on,I showed you. No, you didn't
show me at all. It's asancho. I picture up myself just like
that. You got the same,You got the same? Uh same?
Uh fire cracker eyes, you gainbeautiful eyes? You were you were putt
it then, won't you say?So? Very pretty well? That happens

(25:56):
to be Helen kleinspeaker. It's justme over here in the fourth row,
over the fourth row. So thatgrew up to the u uh quite an
age we live in. And see, say, where where did you set

(26:18):
him this classroom? Did you sitaround his own? Right there? I
got wonderful. Yeah, the seatused to have a squeak in it drove
everybody crazy. Wait a second,that's sea same as always. Oh,
look look at the books in thedesk. Oh, things back, that's
wonderful. What's that? What's that? Hap? The poems of Henry Watts

(26:41):
was longfo oh look look high waterby the shores of kids. She coomy.
You know you know me me?I was always a uh charge of
the light Brigade. Ah oh,I locked up a lot about lot about
years ago. Charge of the LightBrigade. Happily, happily, happily gone

(27:02):
the sure me though, arge forthe guns, he said, into the
Valley of Death, road to sixhundred forward the Light Brigade, wasn't there
a man dismayed? Not through thesoldiers knew someone had blundered theirs not to
make reply. There's but two reasonswhy. There's but to do or die

(27:22):
Into the Valley of death. Ropecan of the right on cannibal, the
left room can on front of bolliedand thundered, stormed out with trodden shell,
boldly the road, but well intothe jaws of death, into the
mouth of hell. Hush the nakedbear will hear thee charge, they said,
charge hard, mind charging out ofhere, missus Smith, I still

(27:48):
got a sweeper. Okay, okay, well, hi, boys, how's
it gone? Sorry? I tookmiss Peterman home. Wowness aid tweater.
How do we stand on progressive education? He didn't finished. Din'tab you need
him? Now? Just start prayingthat our figures will be close to stringers.

(28:11):
Give me that sheet, look atit, boys, Just wait on.
Mackenzie sees it all right. Itake that report and catch the midnight
plane. Me I got Kenzie asksyou how we did it? Just turn
your baby blues on him. I'dlike to see his head. Then,
why don't you go to New York? Don't be silly? We play Waverley
Academy to Moore. Look awful funnyif I suddenly disappeared all of a sudden,

(28:32):
Oh rip, look look, howwould you like to call this whole
deal off? Her kick it over. He's over. Yeah, you don't
have to keep it up on ouraccount. Rip, what's the matter with
you? I've worked all my lifefor this and there it is, all
wrapped up in a nice, neatpackage. What kind of lame brain do
you think I am? Do youthink I've been pushing up that hill all
these years? Okay, okay,okay, I yes, I was way

(28:55):
off to be. I guess youcertainly were. Now I'll get you on.
I here's a plane. Tell McKenziewe can handle two or three or
four jobs at once, maybe morethan that, Joshure call me to night
happen. But tomorrow night's the gamewith reve Call me at eleven o'clock.
I'll be right here. I oh, it's noon, miss Smith. It's

(29:19):
noon. Miss I'm mister Quincy.We've been using the gym for dance floor?
Quincy? Did you ever do thesomber? No, Sir, can't
say ever did don't? I justhad a demonstration. Do you know what
a backpass t lemon is? MisterQuincy? Don't know that is either.
Well I'm going to get a demonstrationof that right now, my man.

(29:41):
I'm sure ignant. Okay, okay, mar here's a basketball. See,
I'll pass the ball to you likethat. Hey, hey, what are
you trying to do? Knock thewind out of me? Well throw the
ball? Go on, throw it. I'm there. Oh no, that's
looks that's no way to throw aball like this. Okay, out here,

(30:03):
try it again. Okay, no, Marry mar right, Look,
that's no way to throw a ball. Look, it's sort of a forward
snap. You sort of push it. Suppose a wolve's on the make for
you. What do you do?Well? What do you do? Oh?
Oh? You you mean you meanlike this? Uh? Yeah,

(30:27):
that's right. Will you help meup? Well, I'm tiring, you
know. Let's try something else.We'll try the layup shop. No rough
stuff. Huh no, no,no. The principle of this shot is
to sort of stretch yourself as faras you can and just lay the ball
up on the basket. Seem likethis, Oh I can't reach try can't

(30:47):
here? Come on, you're stretchednow, we're here. I'll help.
Come on. Hey, hey,you got stuck up there? Hey Mary?
Oh? Oh, dry marry thatMaslama? Huh say what we used

(31:14):
to call it? Well? Smith, how do you like to dan wonderful
dance, Tom wonderful, I'll come. You're not dancing with Mary Peman.
I don't mayor cut him got himanyway? They're looking for you. Listens

(31:37):
Smith, Hey, that's certainly withsome basketball game tonight. First time we've
looked Waverley and ten. What's toMcCall him here? Well? Rip?
Well what Hope Becker thinking you're Marianmust be having an outprofession with that conscience
of your don't worry about my content? What's going all of that? Looks

(31:57):
like the mayor is going to makeit an now attention, please attentions,
hope. Missus Peterman here says she'sgot something to tell us. All right,
Miss Bieling before you and you allknow gran Vie de Fat very rarely
retracts the story. Tomorrow, however, you'll read a retraction concerning mister Laurence

(32:22):
Smith. Okay, but de Fatswants to erase any doubt it created about
missus Smith's integrity. He's been hereonly a short while, and already he
seems an old friend. I justthought this a good occasion to apologize for
this fat and tell him how weall feel. Rip. We're happy and

(32:45):
grateful to call you one of us. I wish Miss Pitman hadn't said all
those nice things about me. Igot very much whether I can live up
because I'd prefer that you reserve judgmentstn'ttell you. Wow, so you get

(33:06):
to know me better, much better? Thank you? Had you the matter
of hope and Zaga kind of stepout for brother air. Sure you can't
sure barriers. Just wondering why youdisappeense the fact people are going around making

(33:30):
this speeches. Just just give meone year, just one year. Really,
you've made a lot of friends here. That's where something isn't that.
I'm going up to my office,hoop. There's a long distance phone call
coming in for me any month now. It's gonna tell me that I've got

(33:51):
the world for the tail. Itmay be a rat race, but I'm
out in front and I'm gonna grabmine. I'll be seeing you. Oh
well, go ahead, Ike,What happened? What McKenzie had to say?
Oh, it was a perfect job. How close were we? How

(34:14):
do we match up against Stringer surveyright on the nose. Mcken's is going
nuts. You can't figure out howwe did it, he said, He's
got two other jobs, cots,oh and Hendricks. Hendrix wants to climb
back on board too. What abouthim? Why not? Why not that
Hendrick's deal run into a hatful?Yeah? Yeah, I feed him and
Gal doesn't crab everything. Mary isnot gonna crab anything. But she's hept

(34:35):
on changing the town. If sheever puts that civic center deal across where,
well I'll handle her. Relax,uh my boy? Yet it Well
you we came here to do ajob, and nothing's going to enter.
Hello, Hello, hello, rip, Hello, Hey, I call me
back? Sure sure, rip songthanks. I having a newspaper background,

(35:00):
Rip developed an instance of snoopy.Alright, well why'd you come here?
And looking to you? I heardyou on the phone. I found a
piece of paper on that desk,and that the miracle of grand view.

(35:20):
What we do? What we think? The rest found Mar's speech tonight very
funny, and we had to worksecretly. Nobody's been hurt by it,
have they? That's right? Nobody? Well what are you gonna do?
You couldn't stand any changes? Couldyou? By all means hold back progress?
That's fit has to make an extradollar for himself. I certainly think

(35:45):
that's stooping very low. Alright,alright, will you listen to the back
of the office in the morning,Ripley, I have something very interesting to
show you. You're too early withI'm not quite finished with my story.
Mary. I want to make adeal with you. You're graduating through our

(36:05):
front page. Rip is the headlineLawrence Smith found to be pole experts frand
you revealed his miracle towns. Ifyou'll kill that story, I'll never show
my face around here again. Itisn't for myself married, for the people
here. I wouldn't like to seethem get confused. What I was doing
couldn't harm any of them. Butwhen they read what you're writing, well,
I don't know. They're human.You can't go around telling people they're

(36:30):
special, not even these people deadly. If you love them married, don't
do it. I'll have this foryou in a minute, mister Hodges.
Oh, page one, Mary,if you just stop pounding that machine and
listen to me. I suppose youthink I've got some sort of an angle
or something. Marry up. Youjust have to take my word here it

(36:52):
is, mister Hodges. Set itup and say the first copy for mister
Smith may marry for you never showingyour around here again. It wouldn't make
the least difference to leave one wayor the other. Any other deals in
mind? Rich, No, No, there's no more deals. And do
you plan to return to New York? Well, I'm staying in Grand View.

(37:15):
There's a circus coming to this town, like the greatest, gaudiest three
ring circus in the history of ponybelow me. I don't want to see
it, Mary, but I guessI'd better hang around. We pause now

(37:37):
forsation identification. This is CBS soColumbia Broadcasting System. Our stars will return

(38:04):
in Act three of Magic Town ina moment. It's a pleasure that I
to welcome back to the Lux RadioTheater guest box, Ms Martha Hire,
who has achieved stardom since she madeher bow here last year. What's the
secret, Martha? Hard work?That's right, mister Kennedy. And also
the wonderful training I received at rKO, and the privilege of studying great
actresses like Roslin Russell at work,she was thrilling and morning becomes Electra Eugeno

(38:30):
Neo's celebrated drama was certainly in experthands. Britain's Michael Redgrave and Leo Gain
also contribute to one of the greatpictures of our times. Another exciting experience
for me was watching John Wayne inthe rain Day in the love scenes for
r Ko's new picture Tycoons. Youdidn't go on location with the company,
did you, No? But Lorraintold me about her experiences when she came

(38:52):
back. They had a regular cityof eighty five tenths set up in the
High Sierra for the outdoor technicolor shots, with their own watertown, our electric
plant, mess hall, and laundry. So I guess life wasn't too rugged,
no, Lorraine said. Even thelaundry had all the comforts of homes,
including locks flate. Hollywood studios areso conditioned they're using lux flakes for

(39:13):
nice things that they does naturally havea supply wherever there are washuples to be
cared for. I know myself howwonderful Lux is, especially for colors.
You're quite right, Martha. Testsprove that a famous laboratory washed slips and
nineties the wrong way with strong soap, hot water and rough handling, then
identical garments the Lux way. Thosethat had Lux Care stake color fresh three

(39:36):
times as long. That's Andy's nowwhen you're trying to stretch a dollar.
Actually, lux Care makes it possiblefor a girl to have three times as
many under things without spending any more. How do you think that, mister
Kennedy. Well, instead of spendingmoney just to replace worn, faded looking
on these, a girl can buyextra new ones because lux Care keeps those
she has lovely looking three times asloss. You for coming marta Hire and

(40:00):
best wishes for your continued success.At three of Magic Town, starring James
Stewart as Rip Smith and Jane Hymanas Mary Peterman. The news that Grand
View is a perfect barometer of allAmerican opinions has struck the front pages of

(40:23):
every newspaper in the country Overnight.Hordes of reporters, promoters, and experts
of a dozen different varieties have pouredinto what was once a little community that
minded its own business. At themunicipal building, Mary is attending a special
meeting of the town council. Comein, Mary, sit down down.
I was just telling the councilman whywe're being talked about from coast to colt.

(40:45):
People coming in on every tree,by car too, and by even
on which you her call it thoughtwhy not? Who would want to live
in a perfect town. I don'tknow why you sent me, but don't
you think you ought to do someplanning? Things are moving so fast?
Wait? Just why we sent foryou to handle up publishers? Another long
distance paw? Mayor? Who isis this time? Dan? You ask
your wants to do the plan hereso we can advertise made to the typical
American town. Get his name,I'll call him later, collect hits.

(41:07):
This just wah real estate values.Hey, look out the window. The
GAFT company starting a touring service.Wonderful Look at what that science says,
typical tour of the typical town onedollar? See the public opinion, careful
of the USA, where they live, where they work, what they eat.
I still say we'd better do somecareful thinking. That's just what we've

(41:27):
been doing. And here's our firstproject, Mary. We're going to build
booths all over town, official pollingbooths where folkts can cast their opinion on
the question of the week. Ohnow, now wait a minute, find
out what is a thinking and wetell the result. Heake your fortune for
the town. Who's the idiot thatdreamed that one up? Oh? Yeah,
I mean, what's the matter withit. Well, that's our key,
thanksport ism or what's to McCall itour opinion? Well, we're through

(41:51):
giving them away. Well, Iguess I've seen everything. Excuse me there.
It's a broadcasting company. They wantto prove of the conduct sidewalk interview,
the daily broadcasts from coach to coatly. We approve, suddenly we approve,
and now that Mary about it?Where's you go? Mary? Well?

(42:15):
Rip, I just spoke to CharlieStringer in New York. He says
we can go to work for him. Whenever you say a set down,
I shut down. I told youthis was a wonderful hotel, right big
verandas to watch the three Ring Circusfrom ring side and see, hey,
bring on your bamboos. Oh,Rip, Look what are we hanging around
here for? Around here? ButI helped put on this show, you

(42:37):
know. Come on, come on, let's take a cut it out,
cut it out and pipe down.I cut it out, pipe down.
Now come on, let's get aholdof that phone and give Stringer your answer.
Huh. All right, let's let'sgive a stringer the answer? Good
idea Wait a minute, there's Mary, Hey, Mary, afternoon, Miss
Peterman afternoon, miss Peterman. Whatcan I do for you? There's nothing

(42:59):
I can see, mister Moody,excuse me, see how do you like
your town? Now? Huh?How do you like your fancy beautiful circuits
of a town? Now? Hey, ike, get a hold of some
train technic. Come on with us. We're getting out of here today.

(43:21):
And so, ladies and gentlemen,we've called this open meeting of the town
council to discuss plans for our newcivic center. If this is a plan
that has humans been hurrying about,I'm all for it. Oh but her
plan is no longer big enough,mister Weaver. We've had a million dollars
for the project, and it seemsto me that's an awful lot of money
that you need to be I know, this bus get digit bigger for almost

(43:43):
a month now, every what ifI'm paying for all this, I be
supposed something should go more. Listen, my friend, in eighteen ninety,
our grandparents built a municipal building withtheir own hands. If it comes to
it, we can do the typetrail. Yes, sir, that's the
kind of people we are. Callme Stringer. Just look at us,

(44:12):
Jeffers Enter, there's the talk onin your Life Grande Township public opinion survey,
And I think I think I wasworried about those experts. They can
of reffin here. No, brother, I I'd rather not disturb with mister
Stringers Rich thinking you mean sleeping alongthis gonna continue. Slept through most of

(44:32):
the conference this morning. Suddenly hewoke up and said, I hope they
remember the back path dilemma. What'sthe matter of that? Time makes a
lot of noise in me. Well, rip here it is the first grand
you pulled. Yeah, let mesay. Gallup also released figures today on

(44:53):
the very same subject, how doyou feel about a woman for president?
Well, exactly opposite results. RipThat town's gone nuts. Grand View will
be laughed out of existence. It'salready started the newspapers and radio. I've
been at it all day. Well, listen to this guy on the radio.
I guess he's still at it.Let's see down it's always been right.

(45:17):
It turned out to be ridiculously wrong, completely out of tune with the
country. Well, there should bea marvel to all this. No one
has the right to assume they knowit all. Now, what this little
town of Grandview lost was humility.And when you've lost that, my friends,

(45:37):
you've lost everything. Oh Grandview,FIOSCA results and wholesale departure, hundreds
of families sitting down, David,if they buy collapsing frands, you dozens
of business friends closing his grand Viewbubble push, Mr Smith? Why did

(46:05):
you eat it? Didn't recognize itfirst in m'a die almost quintry and thought
you was in New York. Ijust got off the train. I guess
you uh heard about us? Huhyeah, yeah you uh? You suppose
anybody's in there, not there inthe in the a meeting home? Yeah
uh, not very likely, MrSmith? Do you seem like everybody saw

(46:28):
of hiding these days? I guessalright if I go in and ooh sure
sure going in? It good tosee you again? Oh hip, Well
I didn't know anyone was. OhMary, they they don't come here anymore.

(46:49):
They don't even talk to each other. Y well, that's how good
is it? People all talk toeach other? Huse? How was maw
all Moses sing? Why did youcome back? I had to come back?
Mary? I don't know. II had to. I I couldn't

(47:10):
work, I couldn't even think.I marry I I love you the night
time they weren't caring you say thatI love you, marry. There was
there was a news story. Icame over the wire the other day,

(47:31):
married woman who fell in love withanother man. Her husband stood in their
way, so they finally killed him. They thought they were free, but
their crime created a terrible war betweenthem until they destroyed each other. We
murdered a town where you and Iwe killed an idea my father devoted a

(47:53):
lifetime to and nobody cared. Nobodycared. But there must be some way,
There must be something we can do. Oh wait a minute, Just

(48:16):
what is it you're trying to tellme that something's got to be done to
say this town, mister Nickleby,they've always followed. You get them to
do something startling, something that willgive them that old bounce again. Why
don't you get them to start thatbuilding, that civic center with a what
the town's broke with taxes? Taxyourself at such a fantastic rate, it'll
be the talk of the country.You're crazy, Okay, I'm crazy,

(48:37):
but it'll take something crazy to wakethem up. Look when I was here
before, I used to hear alot of talk about Senator Wilton. This
was his hometown before he went toWashington. What Senator Wilson got to do
with this, Well, he wason the same train I was. He's
here now on a visit. Hetold me he's willing to do anything,
anything he can to help. Isuppose we got a group together to do
the initial financing. Would you takecharge? Try anything? I can't?

(49:00):
How sup this sound full? Finished? Oh you mister Smith? Well,
come in, come in, Thankyou soner Well, Mary's Mother's already here.
I got hold of her right afteryour phone this morning. Rip?
Is that you? Oh ma,oh, it's good to see you.

(49:21):
Rip. Thanks, thanks, Well, that's he me. Look, I
saw Nickleby last night and the othersthis morning. They all tell me I'm
crazy when I think of all thosebig statements that we're making a couple of
months ago. What was that themayor said, we'll deal this civic extended
with our own hands if necessary.Mary, We're not as print it sol
What was that? What was mah? That? That? Uh? That

(49:47):
story? That statement the merrimaid.Is there copy of that around anywhere?
Oh? Yes, I feel so, Senator. May I use your phone
help yourself? We're going to printthat story in today's paper. And the
mayor wasn't the only one that madefancy statements. But that was weeks ago.
We mislaid the story, just foundit. Let them sew it.
That'll come pie from it. Forone thing, it'll wake these people up,

(50:10):
maybe get them back in that townmeeting hall again, talking to each
other, taking sides. Hello,Hello, let me speak to Mary Peedoman
please. Well, there's the storyripped right across our front teage. Good

(50:30):
wonderful Mary. I gave the storyout for all the wire services. The
other papers are gonna punt it allacross the country. We're going to get
these people so much flattering publicity they'llhave to do something. They'll string us
up to the nearest tree. Well, at least they'll be doing something together.
Now, get your man. Comeon over to the town meeting hall.
There's gonna be a battle, andthat's where those states come. I'll
see over their lakes very air.What do you mean by plating that we're

(50:59):
going through the spacific senter haven't webeen lasting enough? It's outrageous. I'm
gonna super watson, libel or something. Can any of you claim that our
papers fail to quote you correctly,but that was long ago. Wonder the
different circumstances. Where's Nickleby? He'llknow how to handle this. I res
you, gentleman, was highed downas a broadcast. We want to hear,
quiet Tom, Why I'm now iventhought to you? We're a sensible

(51:20):
girl. Mary. Does this startyour idea of a practical joke? If
you're interested in practical jokes. MisterNickleby, read some of your own statements.
Very funny. Do you realize wehave a kiss against you and against
that fellow Smith too. He's backof all of this. Sign up to
radio marriage. Listen to the radio. Just ridicules these wonderful people who grants

(51:42):
you are now plunging into a projectof sus vision to arouse the india of
every community in America, even thoughit may mean sacrifice on the part of
every man, woman and child andgrand view, or power to your grandview.
God speed and good luck. That'sall we wanted to hear, mister

(52:02):
Nicolbe some of you may be crazy, but no one's going to free talk
me into going Boh, how hadI looked half the town coming here?
Look, there's rips. Now withthose high school kids basketball teams. Hey,
there's my Watson, my son.You're stud that will be want it.
Boy, you're a town too,you know you come on it all

(52:25):
right, junior? What's all thisabout? Well, Pop, you promised
to fall a new watch a McCallits high school and well we wanted thank
you go on home this minute.Yes, sir, that's well some we've
talked this over, dad, andwe decide if men like you with the
team, we're gonna quit too.We don't want to live in a town

(52:45):
we have to be ashamed of.Are we going to stand here and let
a bunch of kids tell us howto run our affairs? We're not trying
to write your affairs. Dad,that said, you're all wonderful people,
but you've just lost your nerves overListen to me. Why not? Why
can't we do it? Our fathersdidn't quit when they were in a jam.
That's when they started to fight.Now, just what is it that's

(53:06):
so wrong with us? Take Mary, it takes money to build. Where's
it coming from? Well, letme read a statement of yours, mister
mayor, if necessary, we'll buildit with our own hands. Harry are
you suggesting that we do that,actually build it with our own hands?
Certainly I suppose it. Everybody didgin in help. This is idiotic.
The property has been sold, thecouncil opposed, the council approve. Okay,

(53:36):
hey Dad, hey pomp. Nowwhat do you want, Joe,
Well, you're a council. Ripsays you had no right to approve it.
Rip says, a thing like that'sgot to be put up to the
voter. It's got to be putup to it. Mister Nicholby, we
were going to do that, ofcourse. I mean, why don't we
just assume two people wouldn't care what? We wouldn't care this fight we just

(53:58):
played loss on that wouldn't care ifwe didn't get a chance of both.
No, sir, Maybe whether thetown lives or dies isn't important to some
people, but it is to me. Hipee. Let my mom's family's breaking
up, and I don't like it, and I'm studying part of the civic
center. Like say, a newhigh school can save it, then I'm
for it at any prise, Howlong can I call a wakeman in towns

(54:20):
the bricklayer to the bubble. Icalled up my office and what's it supervise
the whole project. Goddee, that'swhat I'm a call it. Pop,
Well, i'll burn it that comein the pre and I have the pea
supply the pupils a couple of anyway, it's so wonderful. Everybody's going to

(54:42):
help. When I went out,Oh no, no, something won't be
able to take care of my southat times, will retend to that teching
calls in a moment. How come, liddy, you're reading Mother Goose rhymes?

(55:04):
Why I've discovered how Mother Goose solvedthe dish washing problem? John,
How was that? Well, sheate with a spoon, and when she
was finished, the dish ran awaywith a spoon. Libit. Well,
I know lots of women who wishdishes would run away after a meal.
Since they don't, let's make asuggestion. Use Lux flakes for dishes.
You're right with lucks. You avoidone of the worst things about dishwashing,

(55:29):
horrid dishpan hans. Yes, ladies, you can prove for yourselves how soft
and smooth Lux leaves your hands,even if they are rough and red.
Now from strong said, you'll seedefinite improvement in just a few days.
Yes, changing from strong soaps toLux flakes actually takes away dishpan redness.
Many tests have proved it. AndJohn, you know how we women watch

(55:52):
Pennies like a hawk these days.You ought to say that Lux is really
thrifty for dishes. It goes furtherbecause luck said, they're so rich they
wash up to twice as many dishesas the same weight of ten other leading
soaps tested. Yes, indeed,Lux is thripsy. Now here's mister Keeley

(56:13):
with our stars. Mister Keeley inWashington, DC and the stars on the
stage of the Lux Radio Theater inHollywood. If Rip Smith could pull our
listeners on their reaction to the nightsLux Radio Theater play, I'm sure he'd
get enthusiastic answers thanks to the goodwork of our stars, Jimmy Stewart and
Jane Wyman. I only wish Icould have been there to have watched you

(56:42):
too in person. Well, wecertainly missed you. Bill. Seems strange
to see that producer's chair unoccupied.Thanks Jimmy, But I don't know any
way in which I could have addedto your fine performance. You say that
you just outed your new picture Billthe Street with no name. Yes,
we spent the day at the FBIAcademy in Quantico getting some authentic scenes in

(57:02):
their Drive against Crime. So itsounds like a very interesting, much needed
picture, Bill, And you havetwo fine young stars and Mark Stephens and
Richard Whitmark. Yes, I certainlyhave, and I'm extremely grateful too for
the cooperation that we're having in Washington. When do you get back, Bill,
Well, not for another ten days, I'm afraid. But incidentally,

(57:25):
Jimmy, before i'd left, Icaught a preview of your latest picture,
north Side seven seven sevens and joinedlam mentally hikes very much. Bill.
Right after Christmas, I go towork again on another one was offered Hitchcock.
Oh, and speaking of Christmas,I understand Bill that you have something
very special coming up on Luck nextweek. Yes, next Monday night.

(57:46):
In keeping with the holiday spirit,we're presenting one of the greatest Christmas stories
ever filmed with all of its originalfine stars, Marino'hadda, John Payne,
Edmund Gwenn and Natalie Woods in Miracleon thirty fourth Street. Well, you
couldn't have a better play for Christmas, Bill, Yes, surprise Santa Claus

(58:08):
package because it concerns none less thanChris Kingle himself, bringing that gentleman to
life in a warm and human Christmasstory that it should appeal especially to the
children in your family. We hopethey'll join us, but it sounds like
a treat for young and old alike. Bill, We'll be listening toodnight,

(58:28):
good Night, Good Nights, anda veneral Merry Christmas Tree. Christmas is
a time for sharing and giving,and this year we Americans have an opportunity
to give the greatest gift of all, that of life itself, to millions

(58:49):
of starving Europeans. We can doit by pledging ourselves to observe to the
letter the Food Conservation Program, byeating no meat on Tuesdays and no eggs
on Thursday, and by saving atleast a slice of bread a day.
A small sacrifice for us, butone that can help those nations that believe
in freedom and democracy make peace onEarth a permanent reality. Leaver Brothers Company,

(59:21):
the Makers of Luck Play, joinme in inviting you to be with
us again. Next Monday evening,when the lux Radio Theater presents Marin O'Hara,
John Payne, Edmund Gwen and NatalieWoods in Medical on thirty four Stry
This is William Keeley staying good nightto you from Washington. Jane Wyman appeared

(59:45):
by arrangement with Warner Brothers, producersof the Voice of the Turtle. Our
music was directed by Louis Silvers.This program is rebroadcast to our men and
women overseas through the worldwide facilities ofthe Armed Forces Radio Service. And this
is your announcer, John Milton Kennedy, reminding you to have all your children

(01:00:06):
join you next Monday Night to hearMiracle on thirty fourth Street with Marina Harrah,
John Payne, Edmund Glenn and NatalieWood. Pepsident one by three to
one. Yes. In a recentsurvey, family throughout America compared New Pepsidon
toothpaste with the brand they'd been usingat home by an overwhelming average of three

(01:00:28):
to one. They preferred New Pepsidentwith Arium over any other brand they tried.
They said, you Pepsidon toothpaste tastesbetter, makes breath cleaner, makes
teeth brighter. Yes. With familieswho make comparison tests, Pepsident one by
three to one. Be sure tolisten next Monday Night of the Left Radio

(01:00:52):
Theater presentation of Miracle on thirty FourthStreet with Marino, Harrah, John Payne,
Edmund Glen and Natalie Wood. Staytuned from My Friend IRMA, which
follows immediately. Over most of thesestations, there's the CBS, the Columbia Broadcasting System