Episode Transcript
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Speaker 1 (00:11):
Hello, and welcome to another exciting adventure in the world
of make it easy for people to give you money.
My name is Michael Mullenhauer. I'm the president of One
to One Network. We are a digital and sometimes traditional
advertising and marketing company with locations in South Orange County,
California around Laguna Beach, lagun and Miguel and also in
(00:35):
southern Utah in the Saint George area. Just trying to
keep it all down south, if you know what I mean.
Have got a great guest for you guys today. Her
name is Nurse Melinda Goodwin and she owns the Finnish
first Medical Clinic in Saint George, Utah. She's got a
really great marketing approach to help grow her business number.
(00:58):
Once she's a DPC, we're going to learn a little
bit more about that. She is also a prolific podcaster,
so she's going to share some of the podcasting secrets
that she's got going. In the meantime, we do want
to thank one of our show supporters. We want to
thank Heather Arius from Utian Associates Insurance. They're part of
the American Family Insurance Group located in Saint George, Utah.
(01:21):
They're gonna help save you some money on your home,
auto and personal insurance. You can give Heather a call
for a free consultation at four three five two five
one ninety one oh two. That's four three five two
five one ninety one zero two. So, as I mentioned earlier,
my very special guest today is the delightful nurse Melinda
(01:44):
Goodwin from Finnish First Medical Clinic in Saint George, Utah. Melinda,
how you doing today?
Speaker 2 (01:50):
Great? Michael, how are you today?
Speaker 1 (01:52):
I'm well, I don't know you're the nurse you tell
me hear me hold my base. Oh, I guess I'm
doing fine.
Speaker 2 (02:00):
You know you're breathing here alive. You're good.
Speaker 1 (02:02):
I'm doing so good. It's because I hang around with you,
so you make me healthy. I just envelop and observe
your healthy aura that you've got going on. So I
think I've told I've told the folks a little bit
about you and what you do it first finish First
Medical Clinic. I've also told him that you are a DPC,
(02:24):
so you might want to tell us a little bit
more about that, about what that is. But first enlighten
us about you, as nurse Molinda, the person on what
you're doing, and I get started.
Speaker 2 (02:36):
Nurse Melinda the person. Well, when I was younger, my
dad got a third degree burned from half of his body.
And I think I was around twelve or thirteen years old,
and we took him to the emergency room and the
nurse said, we need to scrub you because his shirt
was attached to his skin. It was burnt into his skin.
(02:58):
And he reminded me this rubber and he said, you
scrubbed me. Now you imagine at twelve or thirteen years old,
causing a grown man so much pain. Somebody that you love,
you know, tears down his eyes. He said, you should
be a nurse, and I was like, uh No. At
the time, I wanted to be in broadcasting, so I
(03:19):
was like, no way, I'm not doing this. And lo
and behold, I think the universe and God had different
plans for me, because I ended up being a nurse
in not a so magical way. It wasn't because I,
of course wanted to be a nurse forever, but because
I was looking for a way to teach education, secondary
(03:39):
education and have a degree in health occupations in order
to teach a program to kids who wanted to be there,
not who had to be there. And my only option
at the school I was going to at the time
was to go to nursing school and double major in
education and nursing. So that's what I did, and then
(04:01):
got a job in nursing. I've been in every field
medicarch er, ICU, nick you, labor and delivery, oh or
as a supervisor, and landed in insurance a few years back.
Speaker 1 (04:18):
Wait wait, wait, so you went through all of that
stuff and then you landed in insurance.
Speaker 2 (04:24):
Yeah. Yeah. I was working on for a prominent air
line here and was their workers compensation analyst. So I
worked with all four thousand flight attendants, which if they
had a worker's comp claim, then that's I managed that
claim to help them get back to work, and learned
on the inside of what the insurance doesn't doesn't do,
(04:49):
how it to be polite, how it is very wealthy
on the top and not so wealthy on the bottom
if you're a practitioner trying to navigate a crowd to
make money through providing the services that you want to do.
(05:10):
And then I ended up at Zion Health Share as
their business developer and accounts management, and I worked with
employer accounts, and in these employee employer accounts, I learned
about the direct primary care and at that time there
wasn't very many, most of them were on the East Coast,
and it just has gradually over the years just filled
(05:30):
amazingly to a lot of practitioners who realize they can
charge cash for their office visits, take out the red
tape of putting in the right code and putting in
the right uh you know, doing the not necessarily the
right things, but thinking that their paperwork has a specific
code for their specific process to their specific this and
(05:55):
that and still provide excellent care. And so my husband
convinced me, well and God told me, and I'm a
believer in listening to that little voice inside your head
to go back to school to get my nurse practitioner.
And in the meantime we opened a medical clinic. And
(06:15):
I determined at that time that I wanted to be
a direct primary care. I wanted to offer select services
for a decent price to really give affordable healthcare. It's
not about whether your insurance can pay for it. It's
about finding the right labs, the right radiology, the right
(06:36):
everything to get what the information we need at the
least expensive price for me, and.
Speaker 3 (06:43):
Then in the process, just through evolution of being in
business and stuff, I am looking at opening a wound
clinic in town as well and using regenerated medicine in
the wound industry.
Speaker 2 (06:58):
And if that happens, then and I will be exploring
the insurance world for that because a lot of the
people who need wound care are older adults who are
Medicare and Medicaid and need and are relying on that
medical insurance to provide them a healthier life.
Speaker 1 (07:18):
Well, that is a really interesting journey on how you
started when you are twelve scrubbing your dad with third
degree burns, becoming a nurse, and then going into insurance,
and then working for an airline and then discovering how
the insurance company actually works and they make lots of
(07:38):
lots of money, but basically everybody else kind of gets
hosed over, so to speak. There's a nice utehl word.
And then you discovered there's a better way to do this,
and that why is by becoming a DPC what is
it called a.
Speaker 2 (07:55):
Direct direct primary care.
Speaker 1 (07:58):
Direct primary care and which is kind of like is
that like a medical concier service.
Speaker 2 (08:03):
It can be. It depends on how you set it up.
A lot of people started out with the conciers thing.
There's also a membership base which we do a hybrid.
We have a membership and then we also offer a
per visit fee. And so it just depends on what
you know. Where the client is at in front of me,
how can I help them the most and making it
(08:25):
the best benefit for having my services, and I kind
of really try to tailor that both to them emotionally,
physically and financially, because we know that if we have
our faith, family and friends, and our finances all in
a line, our life is better and our health is better.
Speaker 1 (08:43):
So I know your husband was an integral part in
motivating you to do this. I think that's great. So
how long has the clinic been open and how did
you move forward with the physical location getting that set up.
Speaker 2 (08:58):
Oh that's such an interesting story. But I'm I I've
been for two years this month April. And when I
first started it, I had to hire staff because I
was a RAND, so I ran it as the R
and I had my MBA in healthcare as well, so
I ran it as the R and owner, and then
(09:18):
hired a PA and an ma to help with, you know,
the day to day activities and things like that. And
we originally started out just specializing in hormone replacement therapy.
That's kind of where that's where our lane was, and
I'm tried to find a great path because as nurses,
(09:39):
we know we can't do everything, and we're really really
good at delegating. So my vision is to delegate tasks
like this person, this provider is excellent hormone replacement therapy,
this one is excellent and regenerated medicine, this one's excellent
in aesthetics. And as a member comes in, they have
access to all of us, but they know that the
(10:02):
person that's standing in front of them for hormone replacement
therapy is great at their job. And so that's kind
of the vision of it, you know, and hadding wombcare
in there is going to be it's going to be
a little interesting, but we'll see.
Speaker 1 (10:16):
Yeah, I want to talk about the wound care thing too.
That's that's going to be interesting. I want to hold
off on that just for a second because you've already
started to expand and you've actually only been open a
couple of a couple of years. As you speak. As
you mentioned earlier, you know. One of the things that
I know about you and some of the ways that
(10:37):
you've been doing to market your business. Number One, I
know that you are involved in a networking group in
is that a b ANI group?
Speaker 2 (10:45):
Well, I am involved in a couple of them. I'm
involved in b and I, which is amazing. I'm in
the Flourished chapter, and then i also do Allies, which
is a c suite level membership. And then I also
I'm on the board of United Way Wow.
Speaker 1 (11:05):
So I'm a big believer in networking. And those of
you who are regular listeners to the show know that
I'm also a member of me and I mostly a
member of Alignable and sometimes I'm a member of the
Chamber of Commerce, and they used to be a member
of Provisors, but they don't have one up here in YouTube.
So if there's any Provisor guys listening, start one up
(11:26):
here because that's a good networking group. I'm a big
believer in networking, So kudos on that. Also. The other
thing I know personally and professionally, one of the ways
that you're using to care your business is that you
have embarked in the wide world of podcasting, isn't that true?
Speaker 2 (11:46):
Yes, I've been researching and wanting to do podcasting forever,
maybe ten years. I've had this idea in my head
and have met with multiple people in our community who
are very successful now but just have never had the
right message. Yeah, and I just waited until it was
(12:06):
a moment of truth and took the leap a couple
of months ago and have have had a great time
doing it. I instead of doing one show, start doing
one showing four. I just want so much to talk about.
Speaker 1 (12:22):
So in full discolosure, I want to leve everybody you
know that I that I do work with Melinda on
her podcasts, and she does an amazing job. So she does. Yeah,
what's interesting. She's got four Now correct me if I'm wrong,
because I always forget this. One is called the what
Now podcast? Right, and the other is called the Wellness
Code podcast. And with each one of those there are
(12:45):
two subdivisions. So the What Now podcasts we have embraced
cancer and embrace suicide, and then in the Wellness Code
we have like regenerative therapy, stem cells and things like that,
and then some general wellness things. So you've got four
separate topics within the parameters of two standalone podcasts. It's
(13:10):
really pretty amazing. And I'll let you guys know she
is on the YouTube channel, so you can look up
Nurse Melinda good One. You can find her on YouTube.
You can look at for the Wellness Code or the
what Now podcast and it's pretty cool. I want to
talk a little bit about that. So for example, let's
(13:32):
talk about the Embrace Suicide and Embrace Cancer podcast. What's
going on with that? Because it almost it seems kind
of counterintuitive. Why am I embracing cancer? Tell us that
you're reasoning behind that, right, Well.
Speaker 2 (13:47):
The reason behind it really was my mom. She had cancer,
and when she was diagnosed, I told her, you know,
I will be your number one supporter. I will be
your cheerleader, and we will drive to reappointment. If you
want to fight this or if you don't, I will
hold your hand and I will pray with you until
the very end. And she determined not to fight it.
(14:09):
And she lived two months after her official diagnosis and
was so graceful in her exit of this earthly world
that it was it was enlightening to me to see
how she just embraced the diagnosis. And I'm not. And
then that was the thing about the podcast is I
don't want to show that that is everybody's goal or
(14:30):
should be everybody's goal. I want to say, we have cancer,
or you have cancer, or they have cancer, or you're
a cancer provider, like a doctor that does apology, and
how do you move forward with that diagnosis? How do
you It's it's technically the five stages of grief, right,
we have all five stages of grief, and the very
(14:51):
last one is acceptance. But we can accept a lot
of things, and I think we innately think the positive
and everything that we accept we have to find positives
in order to continue on. And so once we accept it,
then what what now I've accepted it? What now? How
can I make this acceptance of this big child or
(15:14):
this massive thing benefit me, benefit the world, or just
move on? Right? And so the goal is to have
stories and have guidance on what if I did this now,
or what if I did that now? Or have people
(15:34):
on as members of the podcast who have been there,
done that and have succeeded in conquering it and have
changed the world with their stories. That's really that's really
what I want.
Speaker 1 (15:45):
Yeah, that's amazing. I know that the last podcast we
did about cancer, we discussed the theories about really what
cancer is? Is it a rogue cell? Is it an
injury that doesn't heal? And vitamin C help with cancer
treatments and things like that. So those of you are listening,
(16:05):
if you have an interest in that topic of cancer,
I would recommend that you check out Melinda's Wellness Code
podcast and the one about cancer. So it is available
on YouTube. You can watch, listen, and subscribe it. And
it's also on Spotify and all the other ones. So
that's important. When now I want to talk about the
embraced suicide one, because that also seems counter into its counterintuitive.
(16:29):
Why am I embracing suicide? Tell us a little bit
about that one?
Speaker 2 (16:33):
Yeah, So that one I'm going to move a little closer.
That one is that is a topic that we are shunning.
And we know, like we know, this is a huge
issue in our society. We know that. I mean, prior
to COVID, I'm just gonna say COVID out loud. Prior
(16:55):
to COVID it was an issue. But post COVID is
a major issue, and so why are we so silent
about it? I don't understand what this stigma is. There
are people and if you're really honest with yourself, there
are times, I would say, in everybody's lives when you
just go, oh my gosh, I can't do this anymore.
I don't want to do this anymore. What is this
(17:16):
all about? Why am I here? And why is the
struggle so hard? And how can I even, you know,
get up in the morning. I mean, there were days
when I would my glad get up and be so
mad at God because I was still alive. And now
I see the benefit of why I'm alive, and you
know where I'm at in the world, that He's placed
(17:37):
me to change the world medically. But I didn't see
that for the longest time. And so I want people
to talk about it. I want people to know there
are resources and that there is no shame, and that
even on the flip side, if you have a family
member who has committed suicide, what do you do with
your life from here? How do you pick up the pieces?
(17:58):
And to know that survival guilt is real, but it's it.
Whatever you did or didn't do probably or could not
have prevented the outcome. And so I just want I
want to open raw conversations around it. Not people who
are embarrassed, not people who are sad. I mean, of
(18:20):
course I want people who are said, but like they
don't know. I just want to open and raw conversations
about it. We need to be real about it. It happens.
It is nothing that we need to go, Oh, I'm
gonna turn a blind eye. No, this is this is reality.
And I think that that's what's lacking, is is raw conversation.
Speaker 1 (18:39):
Yeah. I know. One of the guests you had on
the podcast show Embraced Suicide was a gentleman by the
name of Raphael Capitan, and I believe isn't he the
director of the Brain Health Center in story.
Speaker 2 (18:56):
And I'm here in Saint George's the TMS center for
yeah suicide.
Speaker 1 (19:00):
Yeah, tell us about TMS. As long as we're talking about,
you know, suicide and people need to know that there
is help for this, tell us about TMS and maybe
what goes on at the Brain Health Center.
Speaker 2 (19:11):
Yeah. I know just a little bit about TMS. But
it's transmetic stimulation, so it's it's them. It re you know,
if Raphael is watching, you can always correct me. But
it redesigns and reprograms and reconnects synapsises in your brain
to have you have a different outlook on life. And
(19:34):
it is crazy how fast they can help, Like three days,
three days of treatment and you have a whole new
insight online. Some of them are five. Sometimes you have
to go back and get you know, a booster or whatever.
But it is, it is non invasive, and I would
love to no more. Honestly, I think it's crazy cool
(19:56):
what he's doing there and what they're doing for our
community and a certain and really everybody that come in with.
Speaker 1 (20:03):
He had a really interesting story in the fact that
he has I must say special but he has a
program that if somebody's really contemplating suicide, doesn't he give
them like three days of treatment for free, just to
kind of get them to hold the line for a
little bit until they can get real help. I think
that's important.
Speaker 2 (20:23):
Yeah, it's a nine to one one call kind of
you know, I mean, not one that you would go
to the er. Yeah, please don't do that. But if
you're on that brink I I need help and I
want help, then call and get help. And that is
another thing I want to reiterate too with all of
this is people in the mental health industry are in
there because they know it, because either they've been there
(20:45):
themselves and they've found a way out and they want
to help people out, or because they've had family members
who have been there. So if you are thinking about it,
or if you're even contemplating hurting yourself, please contact somebody
in that industry because they have been there, they know
what you're talking about, and they're not going to judge
it because they've been there, right, And I think that's
(21:07):
the biggest stigma. Then why people don't get help is
because they don't want to be judged. And if you're
calling the centers like the TMS Center, it's the people
there know they've been there, they've done that, and they
will help you.
Speaker 1 (21:19):
Yeah, I know it is the key. You're absolutely right.
I know. He told me that people come from all
over the world to go to the Brain Health Center
in Saint George, Utah. And quite frankly, there's people all
over all over the country, maybe even all over the world,
are probably listening right now. So if you're one of
those folks and you're having suicidal thoughts and things like that,
(21:44):
at the end of the at the end of today's program.
I'm Malitia. We're going to give your number and they
can call you and maybe you can direct them over
to Raphael Capitan over at the Brain Health Center and
Saint George and help them get on the right path.
But it's an incredible, incredible thing that they're doing, and
you as well that you were able to offer that
type of health to the folks that come into your clinic.
(22:06):
You know, one thing that I did want to talk
to you about that I know that you're passionate about
is stem cells, stem cells research, regenerative medicine. I know
you've recently read a kind of a really cool book,
what's that called stem cell Therapy? A Rising Tide. Tell
us a little bit more about stem cell therapy. I
know folks have a lot of questions about that.
Speaker 2 (22:29):
Do you know it has been around for a very
long time and we in the medical industry have been
watching it evolve. It has been traditionally you have to
go outside of the United States for therapy or for
therapy treatments, and we actually have labs that are in
the United States that produce product that are monitored and regulated,
(22:51):
and so when we get our products from the United States, labs.
They we know that they are monitored, we know that
their product is the product that they're supposed to have
and have presented with. And so the amount of research
that has come through from the Panama stem Cell Institute
(23:12):
and from others who have really paved the way for
this is crazy incredible, almost almost so unbelievable. But the
theory is that stem cell and regenerative medicine is going
to be the penicillin of our time. It's the intellectual
medication for individuals. And I don't really don't want to
(23:33):
say it's a medication because it's really not. It's it's
different than a medication because a medication is synthetically produced,
where stem cell or stem cell therapy is usually a
donated cell factor from humans. That is a cell from
the umbilical core, the placenta, or the amniotic so it
is not from embryos it is from the byproduct of
(23:56):
a healthy delivery, and it's more of a biologic like
blood transfusion or a plasma transfusion. So those aren't necessarily medications,
but they are for medical purposes. And I think that
that is the key to know that when we are
(24:17):
looking at regenerative medicine that varied benefits from it are
because of our individual makeup, our individual DNA and how
it grabs on and is able to repair itself. Originally,
we know that our own stem cells were born with
a specific amount of cells from birth, and that's what
(24:39):
we have. And as we grow older, we're doing more
and more things for our body, sun damage, food damage,
processed foods, oh my gosh, alcohol, living in an environment
that not is made up of other things other than oxygen,
and so our cells are always trying to repair themselves
and regenerate themse selves and correct us so that we're
(25:02):
in homeostasis. And as we age that is less and
less and less ability. And so some of the theories
are if we can do a booster of stem cells
from a donated umbilical cord or placenta, then it gives
our body the ability to have a better regenerated system
so that we can be able to repair from the
(25:25):
agents that we're exposing ourselves to.
Speaker 1 (25:27):
You know, one thing I learned yesterday when we were
doing the other the podcast and we were talking about
stem cells. You made a really interesting comment that let's
see that you go into an into treatment because you've
got a bad knee, so you get stem cell treatment
for your bad knee. But when the stem cells get
in there, they recognize, you know, the heart really is
(25:50):
going to take priority. So we're going to go over
We're going to fix the heart first, and we're not
going to fix the knee. So maybe sometimes people will
go and say, so, why had stem cell therapy and
it didn't work. Well, maybe it's because you didn't know
there was something wrong with you. So the stem cells
went over there and fixed what the priority was. So
you got to go back in and then get something
(26:13):
for your knee. Because it's not like there are little
nanobots where you can program them go fix the knee.
So they're going to am I on the right track here.
They're going to fix whatever they think is the top priority.
Speaker 2 (26:24):
Yeah, that's the theory, you know. And that's one of
the reasons I think that it is being investigated on
such a broad range is because what is it fixing
and we don't know, Like I may have heart disease
right now and I don't know it, or I may
have a lung issue right now and I don't know
it because I feel and I'm healthy right But what
(26:45):
if we could do some free work up and find
what's really wrong and then give the cells and see
where they go and what they fix. You know, that's
all going to be that's all going to be the
future of this research and investigation. But a lot of
people who come in have joint and muscle issues. That's
what's bringing them in. And so yeah, yeah, I and
(27:08):
again they're not FDA approved. Their results vary. We can't
guarantee that they cure or that they treat any type
of disease. So if you're going to come in for
a knee, then we can treat your knee, but I
can't guarantee that that's I can't guarantee that that's what's
going to be fixed. And that's I think that's kind
of the premises about this.
Speaker 1 (27:27):
Yeah, that's pretty interesting. We have to have a sit
down talk with the stem cells and I need you
to go work on the knee. No, we got to
go fix it first.
Speaker 2 (27:36):
I actually do as we as we're getting them ready,
we all pray over them and help them.
Speaker 1 (27:40):
Oh that's great, you know, use.
Speaker 2 (27:42):
Them the energy that they need in order to do
their job.
Speaker 1 (27:46):
Is this something that you offer at your clinic in
Saint George.
Speaker 2 (27:50):
Yeah, yeah, I think it's a very spiritual thing. For me,
this is somebody who has donated from their healthy baby,
maybe a new life for you, and so to me,
it's more spiritual.
Speaker 1 (28:05):
Yeah. Before we go here, and by the way, I
agree with you on persent, I think that's an amazing process.
Before we go, I want to kind of go back
and just kind of revisit what we're talking about. The
suicide with Raphael Capitan, who was the guest on the podcast.
If somebody wants to get a hold of Raphael, should
(28:28):
they contact you first? What is your phone number where
they can at least call you, and then you can
put them in touch with the right person.
Speaker 2 (28:35):
You know, you can call the clinic if you want.
It's four three five five hundred six seven three four.
But honestly, that would that's going to put one more
step in front of you getting better, and a lot
of times that first call is the hardest call ever.
So honestly, if you're having some issues and you really
(28:55):
need help, reach out to the Brain Health Centers. It's
the www dot Brain Health Center, I believe. Yeah, just
or you know, reach out to the suicide line if
you have that number, I don't have it on hand,
but yeah, those are going to be the people that
have the direct contact for you.
Speaker 1 (29:13):
Yeah, so you can contact the Brain Health Center in
Saint George, Utah, and if it's an emergency, they give
you three days of TMS treatment for absolutely free. Melinda,
it's been a joy and a pleasure of having you today.
I want to urge everybody to be sure and check
out all four of your podcasts, The Wellness Code, the
(29:34):
What Now Podcast, all kinds of great information about suicide
and cancer, general health, stem cell therapy, and any parting
words of wisdom in the last six seconds here.
Speaker 2 (29:46):
You know, I guess I canna end with my tagline
It's not about living a long life, it's living a
healthy life as long as you can.
Speaker 1 (29:52):
I love it. Thank you, Nurse Melinda Goodwin from the
Finish First Clinic in Saint George, Utah. You guys, and
again next time with another edition of make It Easy
for People to Give You Money.
Speaker 2 (30:05):
Thank you.