Small Is the New Smart: Why Simplicity Wins in Customer Experience

Is your small business secretly holding the upper hand? In this episode of Marginally Better, Joe Taylor, Jr. explores why the tiniest companies are winning big in a world of sky-high customer expectations. With 88% of consumers demanding Amazon-level convenience from every brand they encounter, the pressure is on—but small businesses might just be built for this moment. From punk rock accounting to handwritten thank-you notes, discover how lean teams are outpacing giants by delivering faster, simpler, and more human experiences. Plus, what Steve Jobs' legendary "no" can teach you about growth, focus, and saying goodbye to feature bloat. If you're looking to win on experience—not size—this episode is for you. 

Episode Links:
 

• Frictionless Customer Experience: Why Now and What's Next  Journey-Centric Design 
• The Cost of Poor CX: Why Businesses Must Rethink Customer Journeys to Survive 2025    
• Can Small Businesses Excel as CX Champions?  
• 10 Things to Know About Measuring and Improving CX for Brand Growth    
• Key CX Metrics That Shape Customer Loyalty and Business Success     
• Steve Jobs' Greatest UX Rule That Most Designers Ignore   
• Stop Building Features, Start Solving Problems