TikTok Trends are all Routine!

Explore the latest TikTok creative shifts across UK, Spain and Europe – from soft‑spoken video styles to creative audio remixes – and discover what this means for brands and educators in November 2025. The post TikTok Trends are all Routine! first appeared on Mad Black Cat.

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Episode Transcript

Speaker 1 (00:00):
Welcome to your weekly digital trends update. Looking to one
of the most dynamic platforms in social media, TikTok, and
explore what's happening across the UK, Spain, and Europe at large.
First up, a fresh format that's quietly gaining traction in
the UK and moving across Europe and creators a filming
minimal set soft spoken voiceover videos. You might see someone

(00:24):
in a bedroom or kitchen talking in a low tone,
ambient background sound, the emphasis on calm rather than high energy. Yeah,
we're calling this a quiet move whisper shot. It's new,
it's different, and brands or educators who adopt it early
may find strong engagement. Next to audio is still king,

(00:44):
but the way creators use sound is shifting enter sound,
swap remix. Rather than simply tapping a trending track, creators
are manipulating it, reversing it, changing the tempo, adding unexpected edits.
This is generating novel which drives shares and reach. What's
especially interesting is how this is not only in the

(01:05):
UK and Europe, but beginning to show signs in the
US market For multinational campaigns. That means potential for cross
regional flow over in Spain, we're seeing a strong rise
in what we're calling routine snap cuts. These are short
slice of life videos showing a user's morning ritual or
evening unwind, quick editing, candid tone. For educational organizations, this

(01:29):
format offers a soft entry, showing a pupil's safe route
to school, a commuter's routine crossing a street, a parent's
quiet drop off moment it connects. Conversely, two trends are
losing momentum. High production dance videos, the kind of ultra
cinematic choreo that wants dominated a fading in both UK

(01:52):
and Spain, and highly polished brand adverts on TikTok are
increasingly being rejected by audiences who prefer or thingsicity and
creator voices. If your campaign still uses over produce brand
film for TikTok, now is the time to rethink. So
what should you watch this coming week? Number One, Keep

(02:13):
a close eye on how sound swap remix formats travel
across regions. If you spot one localized in Spain first
then appearing in the US, that could be a strategic window.
Number two, whether routine snap cuts replicate from Spain into
the UK and US, which would open up consistent creative
formats across markets, and finally, how you can adapt your

(02:36):
educational or road safety message into these emerging formats. Minimal
setting voiceover or daily routine clips, smart sound usage in short,
quieter visuals, creative sound use, and genuine experience are the
way forward on TikTok this week. That's your tech culture update.
Thanks for tuning in, and join us again for the
latest at mad blackcat dot com.