Discover the #1 STORYTELLING Technique to Captivate Your Audience

Unlock the power of storytelling to captivate and inspire your audience! In this compelling episode, join host Stacey Chillemi and special guest Beverly Cornell as they discuss the transformative power of storytelling.

We'll explore the art of storytelling as a secret superpower to connect with others on a deeper level. From conveying complex ideas to sharing personal experiences, storytelling has the ability to make your message more relatable, memorable, and impactful.

Learn how to harness the power of storytelling to inspire and motivate others, and discover the secrets to crafting compelling narratives that leave a lasting impression. Whether you're a leader, entrepreneur, or simply someone looking to make a difference, this episode will show you how to tap into the transformative power of storytelling.

Don't miss this opportunity to tap into the immense potential of storytelling to elevate your impact and connect with those around you.

Experience the transformative power of storytelling with Beverly Cornell at BC Associates Marketing - visit their website at https://bcassociatesmarketing.com/ for more insightful strategies.

Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.

Episode Transcript

Speaker 1 (00:02):
Hello everybody, and welcome back to the Advisor with Stacy Chilaimian.

Speaker 2 (00:06):
Today.

Speaker 1 (00:06):
I'm really excited because we have our very, very very
special guests today back on this show. She is part
of our podcast community. She has a podcast on our
channel and it was ranked top two percent globally from
She just is been rocking it. She heard everyone loves her,
they love her advice, and she just knows her stuff

(00:30):
really well. And today she's going to talk about the
power of podcast And it's Beverly Cornell and she's from
BC and Associate Marketing. And I just love this topic
because storytelling is so powerful, it's so important, and they
just did recent articles about how powerful it could really be.
And I just can't wait to hear what you have

(00:51):
to say because I love storytelling. I think it's vital
for a successful business. So Beverly, tell everybody a little
about yourself and let's get into the topic of storytelling,
because I can't wait to hear what you have to say.

Speaker 2 (01:02):
Oh, thank you, Stacy. I'm thrilled to be back here
with you. We always have such a fun time chatting,
Like we literally chatted for an hour before you push record,
it's to have a lot of com which is amazing.
And yeah, storytelling is such an important part of branding
and marketing. So I am a visionary, a growth visionary,
I call myself, and a brand catalyst, so I can

(01:25):
see things that maybe you can't see about your business
and I really help awaken your brand magic and I
bring it to life. And I typically work only with
purpose driven entrepreneurs who are service based business owners, those
people who are creating more wellness and creativity and kindness
and joy and want to magnify their impact on the world.

(01:49):
How a storytelling putting into all of this, Like we
talked about before we went live, Stacy, I feel like
so many people get stuck in the features and benefits.
It's in that realm and not necessarily on the transformation
that can happen when you actually tell the story of
what life was like before they use you and then

(02:11):
after they used you. It really is the bridge that
connects you with your audience on such a deep level.
It's not just about what you do, it's about why
you do it and how your journey can inspire other people.
And to me, that's like the gold. That's the gold
at the end of the Rainbow. I want all of

(02:34):
our customers to get to So today, you know, we're
really going to talk about storytelling and how it's essential,
I think for good branding today and the key elements
of a great brand story. And then my own journey
from being a really scattered freelancer to building the business
that I love. So I hope by the end your
listeners will feel inspired and ready to embrace their own stories.

(02:55):
But also, this is the scariest part, share it boldly.

Speaker 1 (02:59):
With Yes, it's so important and it's so funny because
you mentioned that you were freelancing for the longest time,
and I was freelancing for the longest time, you know,
before I started my business, and you know, and then
I started sharing my story like you. And once I
started sharing my story, people started coming out of the woodworks.

(03:20):
They wanted to know more about me. They wanted to
know more about what I was doing. They wanted to
hear more about the story and how I got from
from point A to point Z, you know, like, how
did I do it? And it was all because I
started to share my story. Did you feel like you
had the same effect? You know, was it hard for
you to share your story because it's not always easy
for people to share their story and to really you know,

(03:43):
express you know, personal, you know, things in their life
to the world. It's not an easy thing.

Speaker 2 (03:49):
So my master's is in communication. So you think that
i'd be like I even had a class on storytelling. Yeah,
you think that I would be this master communicator in
that sense. But I think it was kind of like
the Cobbler's kids that had no shoes, right, like I
need it for everybody else, but didn't do it for myself.
And what I found in that process is that stories
is how we connect as humans. Right, all the education

(04:10):
that I received it was like stories are the connection
from the time of the of the caveman, you know,
the hieroglyphics, all those things. We innately are storytellers. Stories
typically are remembered. Like I think it's the statistic is
like up to twenty two times more facts alone, and
if people love your story, they're fifty five percent were

(04:32):
likely to buy from you. See that's like that's the
part that really matters in all this. But for me
to share my story, first of all, did I even
have something that was interesting? Like was I that interesting? Stacy?
Like who am I to share my story. I'm just
a marketer doing my thing, helping people, and I always

(04:54):
thought it was more about them than it was about me,
and never really focused on me. And the whole idea
of crafting my story was it going to be interesting?
How do I make it interesting? How do I make
it connect with my customers? You know? I wanted to
make sure that it showed that I cared how I

(05:14):
can help them. And it wasn't like just listing more services, right.
It wasn't just I do this, this, this, this is
what happens. This is what happens. But about making my
audience feel seen and understood is part of my story.
So there was more than just share the story. Yeah,
companies that those really well are like Nike, Right, Nike,

(05:35):
just do it. The campaign doesn't just show tennis shoes
with the features and how big the soul is and
how how white the shoe is. It is about athletes
a lot of times just regular people overcoming things like adversity,
inspiring us to do more things, to push ourselves past

(05:55):
our limits. Right, But a coal is marketing does that
center on.

Speaker 3 (05:58):
How the coke looks or feels or whatever, More about
how that coke is centered around the themes of togetherness
and happiness.

Speaker 2 (06:09):
Think about Christmas, think about celebrations. Everyone opens up their coke.
That's the feeling that they have right in Disney Disney.
I love Disney because I'm all about magic and it's
the most magical place on earth. And we say that
because we believe it, because they create these really enchanting
stories that span generations. Grandparents taking their kids to Disney,

(06:33):
bringing magic and wonder to everyone. And so to me,
it's not about like we have five theme parks that
do this, this, and this, like that's one element. Story
is always pushed front and center. And what I've found
in these stories, it's a commonality that's really super important
in this is that the twist to a great brand

(06:55):
story isn't about making you the hero. Yeah, it's about
making your customer the hero, showing your audience that they
are the hero and you're the guide, just the guide
who helps them overcome their challenges and achieve whatever dreams
they're having for themselves, whether it's more wellness, more organized home,

(07:21):
maybe it's a diet, maybe it's some kind of artistic expression. Robert,
is that you're trying to help them with you help
them achieve some kind of transformation. Have you read the
book Story Brand by Donald Miller? Stacey No, I haven't. Okay,
So Donald Miller has a book called Building the Story Brand,

(07:43):
and it's a game changer for anyone who wants to
understand the power of storytelling in marketing. It's one of
my very favorite books. It actually changed the entire way
that I think about marketing for my clients, because people
don't just buy products, they buy solutions to their problems. Yes,
and when your story makes them feel seen, understood and empowered, yes,

(08:06):
trust you to guide them to the next level of success. One.
I love that.

Speaker 1 (08:12):
I think it's so important and just like what you
said is so true and it's so powerful because people
people don't want to hear, you know, about the product
and what it could do and the benefits of the
product or the service. They want to hear about, you know,
the pain points.

Speaker 2 (08:28):
They're going through. Now what are the solutions? Right?

Speaker 1 (08:31):
And then when you share your story and you explain that, hey,
I wasn't always doing this, well, you know, I you know,
I started out X Y Z, and it took time,
and it took you know, and I had to do
this and this and this, you know, and then people
start realizing, they get a correlation and they start relating
to you. They're like and they're like, wow, Beverly can

(08:52):
do it. I could do it too, you know. And
then you know that that trust, that bond, it starts
to grow, and you know, and then they put themselves
in your hands, you know, because they have faith in you,
and they should, you know. But it all started with
the story, not with the sales pitch.

Speaker 2 (09:10):
Yeah, so can I share my story, Stacy? Oh of course. Yeah. Okay,
So back in twenty twelve, I had worked for Fortune
five hundred companies and tech startups and small businesses, worked
in retail for a little bit, had a lot of
different experience in marketing. Was a VP of marketing for
a tech startup before I got married to my active
duty Army husband, and that meant when I married him

(09:33):
that I had to take my career on the road
and move every three years. Probably yeah, I needed a
way to take my career on the road to do
that with him. But most at that time twenty twelve,
there weren't really remote jobs. They were incredibly hard to find,
and especially at like a VP level, that was like
not going to happen. Yeah, So I had to create

(09:54):
my own solution. That's why I became a freelancer. I
was an accidental entrepreneur. I was not planned entrepreneur. I
had no plan I had. I had no experience running
a business, probably on my own. But freelancing felt really good,
like I had flexibility, I had no boss, and I

(10:14):
had the ability to work anywhere in the world, any
time zone, and I that was what suited my life
at the time. But when you have no plan, freedom
without a plan is ultimately I will call it chaos.

Speaker 1 (10:30):
Yeah.

Speaker 2 (10:32):
I said yes to everyone, yes to everything. If they'll
pay me, I'll figure it out right right. I thought
I was building a business, but what I was really
building was a cage. Yes. And one night, I don't
know about three years ago, about three years ago now,

(10:52):
it was late. I was at my desk. I was
finishing a project for a really difficult client that I
should have fired months before because they didn't really at
my values and eaten dinner. My back hurt, and I thought,
how in the world did I get here? Isn't what
I want? Right? It was a huge wake up call

(11:13):
for myself. I realized I wasn't building my dream. I
was building everyone else's dream exactly. Yes. The worst part
was I didn't even know what my dream looked like, right,
because I just started freelancing and accepting jobs and I
was by every societal standard. I was successful, I was
making good money, I was getting referrals, I was producing

(11:34):
really great things. I was so incredibly stressed and I'm
happy and miserable, yes, so much so that I almost
quit marketing altogether because I was just this isn't fun. Yeah,
it was. It was draining my life force. So not
long after that night of like really feeling completely just

(11:57):
disheartened and about to give up, I lost a couple
of key clients. It was incredibly hard. It like stung
because I had worked late nights for them and helped
them through and all those things. But after the initial sting,
where I should have felt devastated, it actually felt like freedom. Yeah,

(12:21):
these were clients I should have let go so long
ago because they didn't align with my values in my vision.
I didn't know those were my values in my vision.
So a couple weeks later, again, like the universe kind
of aligns for you have this moment, this moment, in
this moment, I was talking to you, one of my clients,
and I had this like out of body moment where

(12:43):
I was like standing over top of the zoom call,
like watching it from afar, yeah, and I was telling
them to embrace their story. I was telling this client
to show up unapologetically, like just be totally you. I
wasn't taking my very own advice right, And that was

(13:05):
really the turning point for me, like a two by
four of I decided to stop being the cobbler's kid
with no shoes, and I started being my best case study.
I wasn't just going to give myself shoes. I wanted
the Louis Vauton of marketing. My brand needed to reflect
the magic that I knew was inside of us and me,

(13:28):
and the boldness that I know that I can help
my clients create. But that only could happen if I
got really clear, you know. So I did a lot
of journaling, a lot of free writing, a lot of
putting things just down like stream of consciousness writing yes,
And from there I started to see some patterns, some

(13:49):
words that were repeated, some feelings that were repeated, and
I got really clear on my story. I understood for
the first time, the magic that we create and my why,
and that I rebuilt my business from that moment with
so much intention, I mean so much clarity and focus.
It was like this whole it was like we had

(14:11):
locked a whole new level in the video game. Yeah,
all of a sudden, the gates opened and instead of
being stressed at three am, I was so excited to
go right and do these things and yeah read stuff
that I was like I was on fire, stacy, Like
my vibration in this world went a thousand times higher
than it was just a month before. Yeah, something was unleashed,

(14:37):
you know, like the bat signal, Like it was like, oh,
like it was just coming out. It was I was
I had so much to share. Yeah, it was now
that I understood and everything. Like I rebuilt my website,
I rebuilt my my my wordy and my messaging. I
got really focused on what was the next step. And

(14:57):
what happened was my business grew almost overnight. My dream
clients me m M, and I realized that I became
a very real, living proof example of the power of
getting clear and telling your story right. It was a
life changing moment because not only did it make my

(15:19):
work better and made my home life better. I was
living in my purpose for the first time, and for
ten years I was not. I was living everybody else's purpose.
And when you understand that clarity and you understand who
you serve, and you understand the focus, and you understand
a story behind how you got this place, and you're

(15:43):
able to share it, that's the connection people have with you.
So many entrepreneurs are in that space. They're doing all
the things, are checking all the boxes, but they haven't
awakened their brand magic yet, magic already withinside inside of them,
Like the magic was insiding me. I was giving it
to everybody else. Yeah, but I had to take the

(16:04):
time invest in myself to get the magic out of
the box, out of in there and to let it
out and then to create the messaging and everything around that.

Speaker 1 (16:14):
Yeah.

Speaker 2 (16:16):
Oh, really important and powerful for me.

Speaker 1 (16:19):
You know, God, I can relate to you. I feel
like we're sisters, are like two halves in.

Speaker 2 (16:23):
One, you know, like I.

Speaker 1 (16:24):
You know, I started out doing the same thing you did.
I was freelancing and I was taking every single job
I was working for. I was working for CEOs from
billion dollar companies doing their presentation right in their speeches,
you know, and they were making the money and I
was doing everybody's work. And then at the end of
the day, I was not happy. And then I got

(16:45):
to a point when I was just like, this is
not what I wanted, you know, And I had to
figure out what the next step was. And once I
created something with a passion and a mission, and I
I it's something that I really really felt up, you know,
ignited and on fire about, you know, that's when everything changed,

(17:07):
you know. And and yeah, and I was like, and
I kept saying to myself, Okay, if I'm a million
dollar business, how would I look, How would I represent myself?
How would I speak? How would I do this? And
that's what I kept in my head. It was no
longer about everybody else. It was about not accepting every
single job. It was about helping people that really wanted

(17:27):
to get their message across. It had an amazing message.
And in my head, I presented myself as the million
dollar business.

Speaker 2 (17:33):
You know.

Speaker 1 (17:33):
I I just didn't just do anything. I created. I
created things with thought process with you know, I created.
I made sure that everything was just the way it
should be if I was a million dollar business, and
then people walked in there and they felt like wow,
you know, and then you were you know, I know
you are able to and I felt I was able

(17:56):
to make their message become a reality because they you know,
because so many people I think are caught up in
that they're checking every box, they're saying yes to everything,
and then you get like in that cage like you're
talking about, and you're not happy, and you're not you're
not doing as well as you should be doing. And
then and then something that was so meaningful becomes misery.

(18:18):
And then that's when you want to just say, all right,
I'm done and you have to like you have to
take a step back and think about restrategizing your whole
entire you know, journey and really figuring out everything everything.

Speaker 2 (18:30):
I looks at everything, every touch point, every person, every
operational thing, everything. With this new lens, it was a
new filter, Yes, to run my entire business decisions through.
And it was that was the magic of clarity. Was simplicity, Yes, yes, definitely,
it simplified everything. It was. It was life changing in

(18:53):
that in that respect. You know, people forget when you
start a business. We all have these really wonderful dreams
of like, I'm gonna do this thing right, like when
you first that first inspiration, that first spark that you
have is this reason why you do what you do.
And somewhere along the line it gets dulled and pushed
down because there's payroll and there's some issue with somebody

(19:14):
that's showing up for work and this process isn't working
and you're having to put in overtime to do this
or whatever, and it gets dulled and dulled and dulled
adult till you can't even see the thing. It's so cloudy. Yeah,
you can't even seeing more. But you're you just keep
doing the things, just keep doing the things. Yeah, bersiness owners,
we have the power to create the exact business that

(19:39):
you want to have that fits within your life. Yes,
that fits your life more so now than ever with
you zoom and remote work. And there's people who you know,
work out of Spain and they work from here and
they work at the beach and they they're doing all
the things they want to do. They're traveling in the
RVs and they're they're living the there's no midlay for

(20:00):
doing whatever they want to do, and they're still running
their businesses because we have internet everywhere we can talk
to people. So much of what we do is online.
Now there's so many options to create the business that
you want. Doing what you want, with who you want,
with your most favorite people should work so much better. Yes,

(20:23):
And I would suggest that people really firmly take the
time to invest in that so they can have that. Yes,
because your life will be so much better. And you know,
I heard for years, and I'm sure all of your
listeners and you heard this too, like, oh, it's work.
Shouldn't be work, it should be like you know you're now,

(20:44):
it's still work, don't work, But I really love the work. Yes,
so it's important work. Yeah, that I have evolved certainly
from that that idea of like I don't think work
is always play, but there are times when I'm like,
I get paid to do this. This is amazing, Like
I'm so excited that I get paid to do these things.

(21:05):
Like when I watch another entrepreneur's magic get a wicket
and their unicorn like confidence come to life, I am
all in and it makes everything, everything worth it and
all of it is important. Right, So I guess I
just feel like once you are in that moment, in
that stride, in that purpose in your story. You own

(21:27):
your story. Then it's it's simplifies everything and it brings
you so much more joy and the world needs more joy,
more joy everywhere, right, Like it's so And I also
feel like it's not just marketing. Then it's connecting, it's serving,

(21:48):
it's it's and when I said I feel like a
spammy sales call, I feel like I'm helping. Like it's
just it's a whole different frame of reference. And if
someone and that's okay, like it's okay, they're not ready,
it's okay, Like, hey, I want to work with people
who really want to work and do the thing. I'm
not gonna just twist anybody's arm. I'm not gonna do thing.

(22:09):
But that filter with for decision making also becomes so clear,
like does it align with my values? Does it align
with you I serve? Does it fit within my magic
and what I do best? Why does it help my audience?
Like I'm always filtering the things every decision, and it's
becomes a pretty clear yes no in most cases. Yeah,
And that's simplification. I read somewhere Stacy that the president

(22:34):
like has five suits and he has everything kind of
planned out for him, So the amount of everyday decision
making he has to do is so much more limited
because he has all these other decisions to make. You
have less decision making and you have a really clear path.
Your life becomes simpler and less stressful. Period. Yeah. Plus,

(22:59):
like it doesn't just I'm my to do list in
that sense of like all the decisions gave me some
freedom again, this idea of freedom to focus on what
I love about, and for me, it was working closely
with those purpose driven entrepreneurs to uncover their magic with
them and to create brands that feel deeply authentic. So
instead of feeling like way down by that day to

(23:21):
day grind and all the things you have to do,
I started feeling energized and excited, and it like lit
me up in a way I have never been lit up.
So you hear me kind of like overflowing and gushing here, Yeah, exactly,
Like it opened like the whole new level unlocked, that
level of the video game. It's all about excitement and
fun and all of that, and I cannot imagine ever

(23:42):
going back to that lower level of not living in
that purpose and in my intention with my story fully alive.
So it's it's it's life changing for me.

Speaker 1 (23:55):
Oh, I love that. That's amazing, you know, it's it is.
It's so worthwhile when we can connect with other individuals
and we are able to be able to help them
in a way that they can't help themselves, and it's
so fulfilling, and it's just it's a great feeling to
be able to help others because it can be very

(24:17):
very difficult in the beginning especially, and sometimes in the middle.
You know, people just can't you know, they have a
great business, they have a great service, they just can't
get it going the right way that they really want
to get it going.

Speaker 2 (24:28):
And you know, like a.

Speaker 1 (24:30):
Few tweaks here, a few tweaks there, and it's amazing.
What could happen. It's just amazing. Now tell everybody the
services that you provide.

Speaker 2 (24:39):
So we're a little unusual from a marketing perspective. We
don't just like I mean, obviously we do digital marketing, branding,
but we have the first way you work with us
is a brand spark. It's a ninety minute deep tive
to where you've been, where you are today, where you
want to go. And then what we do is we
take that interview and we make a brand Spark blueprint
which really looks that all the ways that you can

(25:02):
own the possibilities for what's your vision that you want
for your business. Yeah, we see things that maybe you're
leaving money on the table. We see opportunities that maybe
you don't see because you are in it. You are
in it, and then we like highlight like kind of
like next steps for that process for you. It looks
like and you could do that with anyone. You could

(25:22):
do some of those things. You could hire us to
do some of those things. You can hire somebody else
to do some of those things. But that ninety minute
deep dive is life changing for the first time. You know,
there's so much going on in an entrepreneur's head. Yeah,
you get to like get it all out. I ask
a mountain of questions. They get it all out, and
they feel seen and heard for the first time ever. Yeah.

(25:44):
And I'll say, like many times, I've had many brand
sparks be a little emotional, Yeah, because no one's ever
taken the time to really get into their heads. Entrepreneurship
is extremely lonely. Yeah, And when somebody cares about what
you're doing doing and wants you to succeed and root
for you in a way that you sometimes can't root

(26:06):
for yourself, you know, because you're so busy doing the
thing that it feels really empowering and that they have
something special. And when they read that brand spark blueprint,
they see themselves through a whole different lens, right, and
it empowers them to believe in things that they hadn't

(26:29):
believed in a long time or never believed in them
for themselves, right. And so that's a brand spark, and
that's one of the reason why we have Sparkting Night. Right.
So then the next step is if you want us
to help you with those things, we ignite it in
a really intensive way. Within a month, usually you have
your branding, your logo, your messaging, and your website live.

Speaker 1 (26:50):
Right.

Speaker 2 (26:51):
We do things really different. We don't do a bunch
of meetings. We develop everything. It's kind of like a pilot,
you know. You don't tell the pilot how to get
you to A or point B right, Right, You kind
of sit in the seat and you trust the process, yes,
hoping everybody does their job appropriately and there are no delays, right. Uh.
So it's kind of the same thing. People will trust

(27:13):
us and we build everything and then in one day
we meet and we reveal everything, We make minor tweaks,
and then we launch the end of the day. So
it's a really intensive process, but it is completely magical
and it's so fun because at the end the day,
you actually you're launching, as opposed to going back and
forth for months and months and not having control over

(27:34):
That kind of becomes its own beast if you do
that that way. And then we have a brand Blazed service,
which is like ongoing marketing to fuel your marketing, to
keep it alive. Once you have it ignited, you can't
just let it go right, so you have to continue
to fuel the fire, fuel the marketing, and continue to
keep it alive. So we stay awaken your magic, bring
it to life, and then keep it alive. Yeah, but

(27:59):
we also have a a membership that you can belong to.
We have a podcast, we have books, we have all
kinds of things. But there's all kinds of ways to
work with this. But today, really, if today, the best
thing that they could do for themselves is to reflect
on their story. Honestly, like today is take the ten
minutes write down the moment that's sparked your passion, the
challenges that you've overcome as an entrepreneur, the challenges you've

(28:20):
overcome with the service or product that you offer, and
how your transformation help can equip you to help other people,
and how that's the story you want to tell versus
the features and the benefits and all the things. Tell
your story and you'll find your big idea. You'll find
the thing that makes you uniquely you, which is all

(28:41):
about authenticity and really connecting with people. So I have found, though, Stacy,
in all of this, that so many people are afraid
to commit to showing up in their story. Me included.
I thought that if I put myself in front of
my brand, I was like being a show off or
like bragging, or like maybe even a little narcissistic. And

(29:06):
so for me to stop, to stop being the cobbler's kid,
I had to go all in on my brand and
I had to let my story reflect that publicly, which
means I had to become the face of my brand.
And this is such a common fear to go in
front of people and trust me, like even when you
push record Stacy three, I was like, I guess I'm ready,
Like a little moment of trepidation in speaking your truth

(29:32):
the up to the world, right and some people I'm
okay with this. Some people will get it and some
people won't, and that's okay. I'm not for everyone. My
way approach is not for everyone. Yeah, everyone believes in
magic and that's okay. But for me, it was it
was overwhelming to step into that spotlight and to make
myself that face. Many people worry that they might come

(29:54):
across like bragging or some of those things. But here's
the truth. It's not about you. Yeah, it's about the
connection that you are making when you are open, up
front and you share no one, not ever in the
history of marketing. I'm going to make this truth bomb here.
Wants to connect with a logo, right, They want to

(30:17):
connect with a human being, go back to the history
of prehistoric times and the cave man. They want to
tell stories with other human beings, someone who understands their struggles,
someone who shares their values that can guide them towards
a solution for their struggles. Right. So, being the face
of your brand is the most authentic way for you

(30:41):
to make a connection with your target audience. Yes, I
do know it's hard, because that means you have to
be vulnerable, and it can be really scary, and you
might wonder what if I'm being judged or what if
I'm not good enough? Some imposter syndrome probably in there.
But here is the thing that is so in. Your
audience isn't looking for perfection. Yeah, let me say it

(31:05):
one more time. Your audience isn't looking for perfection right,
looking for real They're looking for someone who's been there
and where you are and can help them get to
where they want to be. So you have to shift
your mindset a little bit. Stepping into your brand isn't
about saying look at me. It's more about I see you,

(31:30):
I understand you. I have felt the exact same way,
and here's how I can help you. And I think
if you take it down a little bit too, if
you had a friend who needed help, what does it
take to share your story right or your experience? You

(31:51):
show up for them because of who you are, because
you care, And that's exactly what's stepping into your brand
is all about. Is showing up for your audience because
you care about their success. Yes, so you just have
to start small, one step at a time. Is how I started.
I did not want to do video. All of my

(32:12):
clients don't want to do video. No one wants to
do video. But little authentic moments. You know why you
started your business, maybe a challenge, one challenge you've overcome,
or one behind the scenes look at your process. Yeah,
and when you feel nervous, like today, even when you
said are you ready, I was like, yeah, I'm ready,
But I shifted the focus away from me and then

(32:33):
to my audience. Think about the person that you're going
to help and how your story can make a difference
for them. Yes. So my hope when you push record
was the right person will be listening to the story
and it'll help them to take the action that they
need to take to awaken their magic, to spark more joy,
to give them clarification and focus, and simplify some things

(32:56):
so that they can do more of what they love
to do, and helping other peop people. So, if I
can say anything, being the brand, the face of your
brand is not about ego. It should never be, and
if it is, it's the wrong reason you're doing it. Yes,
about connection. Your audience is waiting for someone to show
up in the space that understands them, who inspires them.

(33:18):
Someone who can guide them, and that someone is you,
the listener. You are the one that can do that.
So take the first step, as small as it might be,
one little story, show your face. Remember that stepping into
your brand is it's not just about building your business.
It's really building that trust and the relationships and the
impact that you can make in the world. So if

(33:41):
they're filling stock, if someone's filling stock, the brand spark
process that we offer is a great way to uncover
the heart of your story and craft messaging that's magnetic
and meaningful and may give you that unicorn type cut
confidence to be the face of your brand for yourself.
So I love it.

Speaker 1 (34:01):
I love it, And you wrote a book. Tell everybody
about your book.

Speaker 2 (34:05):
So my book was is Marketing for Entrepreneurs Quick Guide
to ignite sparketing night your marketing it is. You can
read it with an hour and a half. It's on Audible,
it's on Amazon, it's on Kindle. The biggest thing about
it is I wanted it to be so approachable for
an entrepreneur who has no time, because I'm just like you,

(34:27):
I have no time. I love to read books and learn,
but I have no time. And it gives you activations,
actionable steps to get to your why, to understand your passion,
to understand your purpose, to get to your story, to
know your mission, your vision, your core values, all the
things that really need to drive your business forward. In
a very intentional way. It asks the right questions to

(34:51):
get you thinking yeah, and it gives you a little
bit there's a little bit of stories here and there,
pepper throughout, but it really is about you. It's about
those active and at the end of the book you'll
have enough information to even just throw into AI to
help you have a more concrete vision for yourself. You know,

(35:13):
if you do that freeform writing and throw into AI
and say, hey, create my vision, mission, my core values
out of this information, it will help bring that stuff
to life. And then you can add a massage and
make it more of yours, but it will create something
for you. And then having that listed, reading it out loud,

(35:33):
owning it and starting to tweak maybe your social media
posts or start to tweak your website from some of
that language, help you really stand in your branding. So
that's what the book is. The book is just again
maybe ninety minutes two hours of your time. If you
really take some time to answer the questions and just

(35:53):
really practical ways to get clearer on your story, who
you are, and all the things that I think really
inform your marketing going forward. Oh I love it. I
love it.

Speaker 1 (36:07):
That's amazing. Now, if you had to take today's conversation
and you just you emphasize on a lot of stuff,
But if you want to take two or three things,
what would you really like the listeners to understand your
two or three takeaways?

Speaker 2 (36:20):
You? This is your business. You get to design your
business and your life, and intention is extremely powerful. When
you start doing these exercises, things start to move in place,
Opportunities start happening, doors start opening the right people start
coming into your life, and it is life changing. You

(36:42):
don't have to do it all today, one step at
a time. I didn't get to hear in a day.
It's taking me three years, stacy to really get to
a point where I share a story confidently, more in
my language and what I've chosen. But start somewhere and
make intentional steps. Set sometime on your calendar, excuse me

(37:05):
some time on your calendar every week to think about
your vision, to give it a little bit of love
it's like watering a plant. You have to you have
to give it some food, Yeah, give it some space
to do that, and then you become more proactive versus
reactive in your business. I think that changes everything. So

(37:27):
you have the power to create your own business. With
small intentional steps, you can over time develop the business
that you want to lead. And that is the legacy
for you. And when you make these intentional steps, the
ripple effects to your team, your family, your community. It's
I'm going to use the word magic against stacy. It's magical.

(37:51):
It's like you wave a magic wand in your life
and you make I'm actually for my listeners to listeners here,
I actually have a magic wand in my hand. But
it actually makes things just so much better for yourself.
And you know, there's growing pains, so things are going
to happen, some frustrations. You might hit a brick wall
at one point, but just keep being persistent and intentional

(38:13):
and you'll eventually get over some of those brick walls
and you'll be so grateful and thankful to yourself in
a year of the progress you've made one small step,
one step at a time. The next best step is
all you have to take. So maybe today it's just
what is my why?

Speaker 1 (38:30):
Right?

Speaker 2 (38:30):
What are some challenges of overcome? What's one challenge of overcome?
Just one small step to get clearer focused will change everything.
So that's probably the biggest one stacy is just reminding
small business owners that you have the power to create
the exact business that you deserve, you love and that

(38:52):
where you can make the most impact and change the
most lives and make the world hopefully living. Oh I
love it.

Speaker 1 (39:01):
Now where can people get in touch with you?

Speaker 2 (39:04):
So if you search Beverly Cornell c O R N
e LLL anywhere on the internet, I'm the first page.
Everything comes up. I have my LinkedIn and all that's there.
But my business is BC. So like Beverly Cornell and
Associates Marketing and you can find all of our services there.
We have a marketing hub there that has you know,

(39:24):
free resources, the podcast, all kinds of things there, our
membership there that you can check out as well. And
then the Sparketing Night, your marketing podcast is also on
all the players out there, the apples and Spotify's et cetera.

Speaker 1 (39:42):
Oh, I love it, I love it. This has been amazing.
I thank you so much for coming on the show today.
I can't wait till we meet again and we can
talk some more. And I'm really looking forward to our
next conversation. But today has been outstanding. You really really
had some great advice about something that's so important. And
I I think one thing people have to realize that
it's okay to tell your story, and your story doesn't

(40:05):
have to be a perfect you know, you know, Cinderella story.
People want to hear real. They want to hear about
your successes and your failures. They want to hear about
how you struggled and what caused those struggles and you know,
and how you overcame them. So it's all about being
real and being honest and just being open. And like

(40:26):
you said, we're all human and that's what people have
to remember. We're all human and we all have the
same needs. Whether we realize it or not, we do.

Speaker 2 (40:36):
Our humanity is our connector. And if we remember that
that you're not really alone in all of this, You're not.
You're not. And I think we oftentimes isolate ourselves in
that way by thinking, oh, my story is different her,
and you have your own unique story. But that is
a connecting that story is the connection to other people. Yes,
you'd be surprised how many people can connect with that. Yes,

(41:00):
grateful for the opportunity to be with you today, like
it's always so fun to chat. Yes, lots in common,
which is great. But our next episode is going to
be all about the content engine. So how to create
consistent and compelling content that resonates with this audience now
that you have your story and your mission and your
vision and really resonates with the people that you want

(41:24):
to do business with and drives that drives your business
to the next level. And I hope that people join
and I can't wait till next time. So we too.

Speaker 1 (41:34):
Oh you're very welcome.

Speaker 2 (41:35):
You have a great day. Thank you,