March 11, 2025 • 34 mins
Struggling to Put Yourself Out There? Here’s How to Show Up Like a Boss.
Let’s be real—visibility is EVERYTHING. But if you’re too afraid to step into the spotlight, you’re holding your brand (and yourself) back. In this high-energy episode, Stacey Chillemi sits down with brand powerhouse Beverly Cornell to break down exactly how to build unshakable confidence, own your brand, and show up like the unicorn you were meant to be.
No more playing small. No more second-guessing. It’s time to step up and be seen.
Inside this episode, you’ll learn:
✅ How to build confidence—even when you feel like an imposter
✅ The secret to making your brand stand out in a crowded space
✅ Why visibility = success (and how to get comfortable being seen)
✅ Simple strategies to start showing up with boldness and authenticity
🎧 Hit play NOW and start owning your space like a pro!
🔗 Find more branding magic at wickedlybranded.com.
Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.
Let’s be real—visibility is EVERYTHING. But if you’re too afraid to step into the spotlight, you’re holding your brand (and yourself) back. In this high-energy episode, Stacey Chillemi sits down with brand powerhouse Beverly Cornell to break down exactly how to build unshakable confidence, own your brand, and show up like the unicorn you were meant to be.
No more playing small. No more second-guessing. It’s time to step up and be seen.
Inside this episode, you’ll learn:
✅ How to build confidence—even when you feel like an imposter
✅ The secret to making your brand stand out in a crowded space
✅ Why visibility = success (and how to get comfortable being seen)
✅ Simple strategies to start showing up with boldness and authenticity
🎧 Hit play NOW and start owning your space like a pro!
🔗 Find more branding magic at wickedlybranded.com.
Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Hello everybody, and welcome back to the Advisor. I'm really
excited to have our very special guest today, Beverly Cornell.
Bevery has a great podcast. She is on our channel
and she has just ranked number eight on the Apple Charts,
So check out her podcast. She is amazing and she
really knows her stuff when it comes.
Speaker 2 (00:22):
To Brandon and marketing. She's the girl to go to.
Speaker 3 (00:26):
I liked it.
Speaker 1 (00:26):
Before we start, give a quick shout out to our
sponsors who make this show happen. Spreaker and iHeartRadio. Thank
you so much for being our sponsors, and we appreciate you.
And I'm really excited because today you want to talk
about stepping into your brand and visibility and go and
the unicorn like confidence. And I really like that, you know,
(00:48):
I think that's very cool how you worded that. Like,
when you talk about like your branding identity and stepping
in front of your brand, what do you exactly mean?
Speaker 3 (00:58):
So we start with every single one of our clients
about awakening their brand magic, really understanding what makes them
uniquely you. And when you understand what makes you uniquely
you and like your specific magic, it awakens a level
of confidence too. And when you step out, there's a
unicorn is not shy about trance and around and all
(01:22):
of its full colors and showing off what the magic
that it has right and not in like an egotistical
or ugly way, but in a really fun and connecting way.
People of my generation love unicorns. It's the people still
love unicorns. There is something really special about a unicorn,
(01:44):
and all of us have something special. All of us
have a gift. All of us have been given certain tools, experiences, perspectives,
knowledge that is unique to you. No one else has
that specific background. And are people waiting for you to
strike your stuff, to get out there and show off
(02:05):
what you have to offer to serve and help them
solve a problem or create some kind of transformation for them.
So for us, the unicorn represents the ultimate result of
where we want you to be. After you've awakened your
brand magic and you've gotten super clear and focused, and
you have a story and a message and you know
who you serve, the next thing you want to do
(02:27):
is to step out and tell the world about it.
Speaker 2 (02:30):
Yeah, oh, I love that. I love that.
Speaker 1 (02:33):
You know so many people like they say you're supposed
to like change your brand every like five to seven years,
you know, six seven years or so, they say that
it's good to like change your brand in and freshen
up and look new. Why are so many people afraid
to change their brand? Because there's a lot of people
out there. When you talk about brand change and you
talk about changing your brand, people are like, you know,
(02:54):
and they're worried, and you know, then.
Speaker 2 (02:57):
Some people don't want to take that next step.
Speaker 3 (03:00):
I don't know if they're worried. I think a lot
of it's ignorance to stacy, like they don't realize that
they should. And it's not like a full complete rebrand,
but you should definitely like elevate the fonts or maybe
add tweak the colors a little bit that are more modern,
or maybe take out some elements so it's more clean.
There are some things you can do to take your
(03:20):
current branding and just elevate it completely. Or you can
do it we just recently did, and you can do
a whole different direction with it that just fits where
you've come. We are human beings and businesses just.
Speaker 4 (03:35):
Like humans grow the organic who you serve, how you
serve can change, and if it changes enough that you're
not the same company you were before.
Speaker 3 (03:46):
Then it's time. It's time to refine. If you want
to seek different clientele, if you are looking to maybe
raise prices and be more confident and the value that
you bring, the premiumness of your brand, it's time to
look at the branding. There's a lot of times and
reasons to look at your branding, and I don't think
people spend that time. They just think, well, I need
(04:07):
to do this. The checklist of the to dos a
of an entrepreneur is very long, so all the things
they should do. Branding is kind of the last thing
to think about. But when you're really clear on your brand,
when you're really clear on your messaging, when you're really
clear on your purpose and your why and your story
and your messaging and who you serve, that is game
(04:27):
changing for the entire business, from the operational side, the
hiring side, the pricing side, the product side, every side
of it. The branding can be a filter for all
of that if you do it well.
Speaker 1 (04:41):
Because I know a lot of people feel it's scary
when they talk when you talk about visibility, you know
a lot of people start to get really scared when
they hear they hear that word, you know, brand and invisibility.
Speaker 2 (04:52):
Why is that?
Speaker 3 (04:53):
Well, I'm in the middle of this right now, Stacy,
like I'm living it, and it is it is kind
of scary. So we went from be Seen Associates Marketing,
which kind of sounds like a law firm or like
an accounting firm. It sounds extremely like kind of buttoned
up in a way that doesn't fit us anymore. And
so it just wasn't sitting right with us. And so
(05:14):
when we talk about how we help our clients, we
help them boldly show up in their brands. But we
weren't fully doing that for ourselves. So we took our
own advice and we stepped out in front of it
and we rebranded. And now be Seen Associates Marketing is
wickedly branded, a name that fully reflects our magic and
our mission and our bold approach to branding for the
(05:34):
first time, I think, and we've been around for thirteen years, right,
but I want you to want you to really know,
it was hard, like it's a little bit vulnerable to change.
It's very comforting. I don't know if it's like the
favorite like sweater you wear, like that's like who you are,
right and once you you decide to change the sweater
(05:57):
and put on a tiara. That is a whole different level,
and that means that you have to be ready to
fully show up as yourself. But I felt like we
were playing it a little small, and it was we
had outgrown, like literally outgrown our confidence, our everything, and
outgrown this name, and so it was time. It was
(06:18):
just time. It didn't fit us anymore. And I also
didn't want to be the face of my brand, like
I felt my business was a team effort and it
felt weird making it about me. I didn't like doing video,
which we're doing right now. I still don't really love it,
just so we're clear, But I had this idea that
(06:40):
our work would just speak for our itself, like I
didn't have to like go out front of it. And
we were getting referrals and we were getting this business,
but that's really not how branding works. People connect with people.
And when I started to show up on video, in
content on podcasts like you Are like this One's Stacy,
(07:00):
everything seemed to change for us. It wasn't easy those
first few videos, and maybe even the first interview we
did cringey, like I can't watch it. I can't watch it.
But now that I think we've gotten into our flow,
we've been consistent, persistent. We've shown up day after day
after day, doing more video, doing more interviews, writing, getting
(07:24):
clearer on our messaging. People now mention our content on
our phone calls with clients or our new clients. They
cheer us on, they're supporting us, They engage in ways
they never did before. And that's the power really of
owning your brand and then stepping in front of it
and living a little bit more boldly and big than
you were before, not playing it safe anymore. It's time
(07:46):
to like, it's time to step up right and not
live small. I have a purpose and I want to
really live in my purpose, and that means sometimes going
out of our comfort zone, which I think we'll talk
about a little bit later too.
Speaker 2 (07:58):
So yeah, I love it.
Speaker 1 (08:01):
Now. Do you have any examples of clients who were
a little bit scared of going become invisible and they
did a transformation and they had like huge success from it.
Speaker 3 (08:11):
Yeah, we have lots of clients who've done it. Every
single client probably've ever had has come to us with
lots of fears because how they saw themselves versus how
we saw them was a huge shift. Yeah, and it
shifted how they show up every day. We had people
who came to us of like who am I to
(08:31):
be the face of the brand. They had like major
impostor syndrome, and we kind of go back to them
and say, who are you not to be the face
of your brand? Pastor syndrome really tricks us into believing
that we need more credentials and more experience and more
time before your quote unquote perfectly ready. He's the truth.
(08:52):
You become an expert by showing up and doing the work. Period. Yeah,
nothing more to it, more, nothing less. So no one
has your exact story, your exact experience, your exact perspective,
and the people who need you won't find you unless
you step forward. You're not here to be perfect right,
serve right, and there are people waiting for your story
(09:16):
to connect with them to hire you. Specifically, you don't
have to be somebody else who has a million followers.
You don't have to be somebody else who has ten
thousand followers. You don't even have to be somebody who
has a thousand followers. You just need a hundred of
the right followers for you to have a very successful
business stacy. It does not need to be these huge
numbers that are vanity and who's to even saying they
(09:38):
didn't pay for some of those like, don't get caught
up in those metrics on what they are and who
they are and overproduced and all these different things. Just
be you share your story and how you help people.
That's the magic period. It's you showing up every day
and sharing your perspective. I think that's what matters. And
a lot of them thought like, well, what if people
(09:59):
judge me? What if? What if I say something wrong
or I am not perfectly poised, or I don't have
the best stories. But what I think of it this way?
And we kind of challenge again our clients to say,
what if they're inspired by you? Instead we reframe it.
Judgment is inevitable, some will, some won't, so what right?
(10:25):
The people who matter will be drawn to your authenticity
and the ones who don't they were never your people anyway.
So it's okay, Like it's okay, I don't want to
be for everyone. I am not for everyone. That's okay.
I have a magic hat and a wand now everyone's
gonna think that's fun and that's okay, But you know what,
(10:46):
it is fun and those that stick around and get
to know me will think it's fun as well. So
that's me and I want to work with people who
appreciate me too, So that actually is a great filter
for the right customer, the niche that wants to work
with me. The other thing that people that come to
us are always concerned about was I just need to
(11:06):
read more, take another course, or get more education before
I start, Like there's not enough information or expertise that
they've had, maybe only been in business for a year.
But I can tell you right now you don't need
another certification to be valuable. You just take action. Is
I had started this thirteen years ago? Stacy, Oh yeah, gosh,
(11:28):
Like I have a little bit of regret around that.
But what makes someone an expert isn't how many degrees
that they have, our courses they've taken. Obviously, that can
be helpful, right, it can build some authority and be helpful,
But expertise comes from you actually doing the thing, whatever
the thing is. It comes from solving the problems of
(11:49):
helping people, and all of us are learning as we go.
I promise you those really fancy YouTubers they started somewhere
as well, Like their first videos were not great either.
It's just starting and being consistent and persistent that will
get you there. And then the last thing is kind
of like what I was thinking was I want my
work to speak for itself, like I don't want to
(12:10):
have to. Yes, But the thing here is the most
important thing is your work is incredible. You are literally
helping people solve problems. But people need to know the
person behind it. Nobody wants to do We've talked about
this before, to do business with a brand. They want
to do business with people. And your story gives so
(12:31):
much meaning to your work, and that story connects to
that person who's like in the same boat and feeling
the same way and has the same obstacles and the
same fears and the same pain points and the same
aspirations as you. So people don't just buy services and products,
they invest in relationships and trust. Yes, trust comes from
(12:52):
you showing up and being you everywhere you are on
the internet. On the website, Stacy, what you see here
is what you're going to see on my website. What
you see here is what you're going to see on
my LinkedIn page. What you see here, it's not different.
This is who I am. I show up as I am,
and that's what builds the trust. Consistency over channel, over channel,
(13:15):
over channel, and in every experience with me, you talk
to me on the phone, you're going to get the
same person. That's what builds the trust. I think it's
like seven to eleven touch points. Now people need to
really trust you, right, So you need to show up
as you are in all those places and words on
a screen like you know, you can have a quote
(13:35):
from something or whatever isn't going to build trust, like
a video of me talking about how we rebranded and
why it is important. Like the difference in that is
night and day. So your work needs to speak for it.
Your work can speak for itself, but you need to
kind of showcase the work and the things that you're
doing and show up as you and talk about how
(13:57):
you helped this client do this thing. So yeah, we
have definitely have some stories. I mean we've worked with
We work with a lot of purpose driven solopreneurs who
we like to say make the world better through wellness, kindness,
and joys. So they can do accounting. But if they
do it a little bit different if they are all
about like we have an account we work with that
(14:17):
says we're not your father's accountant. Like that to me
is perfect, right. So we've helped. We've helped one of
our clients who's a wellness coach. She came to us
really struggling with visibility. She had the most incredible message. Really,
she was helping pre needle moms with their wellness, So
do not have a baby, you know, like that's a
really special time for a mom. But she wasn't showing
(14:40):
up online. She was afraid of what people would think.
So we really worked with her. We lean into her
why and her purpose, and she started sharing really small,
real stories about her journey, about the people that she helped,
the moms their journey, and within a few months she
went from hiding literally hiding confidently showing up in every week.
(15:02):
She does videos now and the best part, her audience
has grown. Her engagement has skyrocketed, and she started getting
more increase because people finally felt like they knew her exactly,
they could trust her. I mean, being pregnant and is
very vulnerable, right, You're not going to just trust anybody
with that. So that is the power of showing up
(15:23):
and being visible for sure, for sure, Like that's that's
it right there. But you know, we you know, in
the past we've talked about, like the first episode, we
talked about uncovering your why again, understanding your purpose and
your why, getting really clear on who you serve and
how you help using the stories that you have. Is
your super power only that younique magic that you have
(15:44):
where you've been, your perspective, your education, all of that,
and then that content kitchen, you know, repurposing that content
through video and visuals and all the different ways you
can do that. If you have six content buckets, six
main meals that you're pulling from all the time, you
know exactly what to say. That becomes easier and easier
to be more visible because everything is so much clearer
(16:06):
and you're more focused as opposed to pulling some random
thing over from over here and over here, and it's
not feeling connected and feels more disjointed. And now when
people see me again, it's consistent across every platform, it's
not different no matter where they go. So but you know,
I think that the thing that is the biggest myth
(16:27):
about visibility is confidence. People think, well, I don't have it, yeah,
and that you have to have it or you don't.
But communist isn't something you're born with. It's something that
you build, exactly. It's something that you build. So every
time you take a step outside your comfort zone, whether
(16:48):
it's posting a video, sharing a story, or saying yes
to an opportunity that scares you just a little bit,
what's it possible for you? So I always use the example.
My friend's over at Wizbang. They do like a they
have a retail group. It's awesome. Bob and Susan run
this particular group, and Bob talks about your comfort zone
(17:12):
as a circle. And when you have a circle, so
for those that are listening, think of a circle. And
then when you step outside of the circle, you create
like a little bump.
Speaker 1 (17:20):
Yeah.
Speaker 3 (17:20):
And then when you create the little bump, now the
circle becomes bigger because you have to go around the bump.
So every time you step and do something that is
going to build visibility for you, you are stepping out of
the circle and you're creating a bump, and that bump
gets bigger and bigger and bigger. And again, you can
never live small again, like you can't go back. Yeah,
(17:41):
just you live bigger and bolder and make better decisions
for yourself, and you live less scared and nervous and
more in your purpose and your passion. And that just
simply comes through Stacy. You can't make that up. Like
that is just it's like, yeah, it's like tangible, like
people can tell if you're full of it, right, Like,
(18:02):
that's just it. So you stepping and suddenly you know,
stepping out and suddenly that your world is bigger and
your brand becomes then bolder, right yeah, and your business
this is the best part. Stacy thrives in ways you
never imagined. Yeah, because you're bigger and bolder and more confident.
(18:24):
So again, confidence is not something you're born with. It's
something that you build. It's like a muscle, and you
have to practicing it, just like you do at the gym.
By doing these things, doing a little video, going on
a podcast, maybe giving a talk at the local chamber.
Those are all things that can help you build this
particular muscle for sure.
Speaker 2 (18:46):
Oh I love it.
Speaker 3 (18:47):
Now.
Speaker 1 (18:47):
There's so many people out there like you talked about,
Like you know, one of the things you can do
to start is building, is building that little bump outside
the circle and they have to go around and it
starts growing. So is that where people should start? Is
like the starting point? Like where people should begin is there?
Because if someone wants to build their brand, they want
to get the visibility. They're a little unsure of themselves,
(19:08):
but they're like, you know, I would like to do it.
Speaker 2 (19:11):
Like where do they start? What would be your answer
to that?
Speaker 3 (19:14):
So you can start really super small. The build the
bump is like the analogy. However, you want to pick
your stage. What's the first Where's the first place that
feels the most natural for you? Is it video?
Speaker 4 (19:25):
Is it?
Speaker 3 (19:25):
Writing? Is a podcast? Like what feels the most connected
to you? Naturally? Start there, Like that is going to
feel easiest and you're probably going to be more likely
to do it, right. I read Atomic Habits recently and
they said, like, don't make the habit more than two
minutes long. So take two minutes, do that thing and
try it first, and then once you do that, then
(19:48):
build another two minute habit on top of it. So
just keep building those two minute habits. If you ever
read Atomic Habits, it's an amazing book. You should definitely
read it. But it's just really good for business owners
to take that two minutes two minutes, and so my
thing would be just dig two minutes and do something, Yeah,
don't overthink it. Two minutes and then definitely an episode
(20:11):
I think it was three. We talked about storytelling, so
use those stories in the videos in the podcast, and
you know, we have a story of you know, we
we struggle with this. We're marketing people and we should
know better. We shouldn't know better, right, but we didn't.
I had a hard time stepping in front of my brand. Yeah,
(20:31):
so it's it's a very real thing. And I talk
about it like here, we do we know better. We're
supposed to be living proof of the thing. But just
like cowbers kids don't have shoes, sometimes marketers don't do
what they tell their clients to do. And what we
realized was we can't be a great case study for
our clients and we can't tell them to do something
if we're not walking the walk like we can talk today,
(20:52):
but if we're not walking the walk, no one's gonna
want to do what we're telling them to do. So
we had to get real with ourselves, right, So get
real with your like, if you really want to be successful.
This is the step. So use your stories of where
you've been challenged and struggled and the challenge, the stories
of your clients and their transformations and whatever your services
(21:13):
have provided for them, and then share your struggles like
this was a real struggle for us. I did not
want to meet on video. You can talk to my
assistant Michelle. She had talked me off a ledge. I
don't know more times than not about going live or
doing something. But now I really I get a little nervous,
(21:33):
but nothing like I used to, not even a sliver,
Like I couldn't sleep the night before I was so nervous.
Now it's like maybe I get a little nervous like
five time minutes before, but that's just because I care
deeply and I want to do a good job. It's
more about that than I'm scared of it. Per Se
and then repurpose. This is the thing. Once you have
a video, you can break it into smaller videos. You
(21:54):
can have blog posts, you can put it in you
can put it on social, you can put it on YouTube.
You can have long form, you can have short form.
Like now you have all these different ways you can
use this thing you've written, whether it's an article for
a magazine, or a podcast episode that you can take
soundbites from, or a video, a video you can do.
(22:15):
There's all kinds of things that you can do to
really create these ways to step in front of your brand.
And I don't think you have to like strut down
the street, but it would be awesome if you felt
that way inside, right, It would be awesome if you've
(22:36):
felt that way when you showed up on a podcast,
then you felt like a unicorn in all of that.
So start small. Start your day, maybe with an affirmation Stacy,
I am visible. What I have to say matters, my
story matters, my work matters, my work helps X people.
(22:58):
Whatever that looks like for you, your needs. And then
maybe even like post it behind the scenes, like with
this particular thing you're struggling with, Like I'm really trying
to be out there you guys, this is me prepping
for a video or writing something. But what I would
say is just start with a yes to one opportunity
(23:19):
this week that stretches you, that goes outside your comfort zone.
Just one thing that you can do this week to
just step a little bit further, make the bump that
you might have for your comfort zone, and everyone starts
where they are, Like, my bump is going to be
different than Stacy's bump. Stacy's bump is going to be
(23:40):
different than Mel Robbins's bump. There, all of our bumps
is different. But exactly start where you are. You're exactly
where you're supposed to be, and you start write where
you are one small step, it can be super tiny,
but you just have to start. You have to do
something right.
Speaker 1 (23:59):
If we have to do something today, So if we,
if if you know, everything you said is doable, but
if we, if you if, if you you know, I
always say you know to like you do, like you know,
you have to be you have to you know, you
have to start now, you know, don't you know, don't
say I'm going to do it like that sounds great,
you know, just do it, you know, just like Nike says,
you know and so yeah, and so if you had
(24:22):
to start today, like like, what would you tell somebody
like the first little thing that they can begin that's feasible,
that easy to do, that will get them kind of
going and get that snowball effect.
Speaker 3 (24:34):
So I'm going to cudd lean back into my story again.
Stacy yeah, yeah, I realized that this is my role
in the world. I am. I call myself the fairy
Godmother of brand clarity. I can actually have the wand.
I can wave my wand for those of you who
is it's a wand it looks very much like Glinda's
from Wicked. I can wave my wand and help purpose
(24:55):
driven solopreneurs awaken their brand magic, not because I read
it in a book, because we've done it for ourselves.
We've walked the walk. We went through the fear, the resistance,
the self doubt, and now I get to help others
do the same exact thing. But here's the big caveat
of it all. I'm not giving you confidence, just like
(25:18):
the Cowardly Lion and the Wizard of Oz wasn't given
courage by the Wizard. Yes, aren't given confidence. It's already
inside of you. He just needed to believe in himself,
and so do you. You already have everything you need
to step forward. There's nothing I can give you right now,
everything to be seen and own your space. The only
(25:40):
thing missing is your belief in yourself. And if you
don't fully believe yet, that's okay because I and Stacy
I think you do too. We believe in you, yes,
So that's the first step. It's believing in yourself. Just
like the cowardly Lion's probably the most courageous, but he
didn't believe in himself exactly. Always inside of him, and
(26:02):
it's inside of you too. It's just taking that first
step to build it. So find your thing today. Find
your thing today, Find your thing this week is going
to step outside of your comfort zone that you feel
is the most natural. Find an article, a podcast, reach
out to somebody you wouldn't normally reach out to. I
have one more example. The coach that I work with.
(26:22):
She works with a bunch of agency marketing people, and
she was afraid. She's awesome, Like, she's an awesome coach.
She's amazing, She's a bad ass. I love her so much.
To talk about living big and large. She was afraid
to ask Seth Godin to be a speaker at our conference.
(26:43):
And she said, you know what, I'm just doing it
because I have a no now and if I do it,
I might get a yes right right, And he's speaking
at our conference.
Speaker 2 (26:52):
Oh that's awesome.
Speaker 3 (26:53):
So she would never have have done that had she
not just sent an email and an email. If that's
the thing, Stacy, send an email like I have been
more like, if I see a conference in the area,
Hey do you need speakers? Hey? Like, just make the
connection and see what comes from it. How can I
help you? Recently at the Chamber of Commerce, I said, Hey,
(27:15):
I just want you to know that I love the magazine.
How can I participate in some way? They asked me
to be a writer, and now I'm a writer for
the magazine. Like, you just never know where that conversation
will go. Yeah to say, hey, I'm not sure how
this is what this is going to look like, but
I'd really like to work more with you or I'd
really like to do this thing with you and see
where it goes. So you just have to like take
(27:36):
a little step and see where it goes. You'll figure
it out, I promise, but you have to take the
first step.
Speaker 2 (27:43):
I love it. I love it. This is amazing.
Speaker 1 (27:46):
Now. I know you invented to me earlier that you
have a challenge that you like to do with some
times with people. Can you talk about what that visibility
challenge is about?
Speaker 3 (27:55):
Oh, I have a challenge.
Speaker 2 (27:57):
You talked about pick one bowl visibility.
Speaker 3 (28:00):
I remember oh oh yeah, yeah, okay, so just you know,
pick that one move this week, do it this week,
and then tag me, like, if you're on LinkedIn, tag me,
I'm Beverly Cornell. Tag me, and I will cheer you on.
I will be there rooting for you. If no one
else says anything, I'm going to be there for you
should read you on and I'm happy to like, you know,
(28:20):
if you want to ask, Hey, Beverly, I want to
do this thing. What do you think? I'm happy to
give you some feedback if it feels a little bit safer,
I'm I'm all about that, like seeing seeing our clients
go from scared, feel like their impostors, worried about failure
to unicorns. I have like a stable of unicorns now, Stacey.
(28:43):
And it's because they took the steps and we were
there to hold their hand a little bit and cheer
them on. You're never alone, you don't need permission, and
you don't need to be ready. You already have that
side of you. She'll just take the steps, show up,
speak out, be seen because the world needs your magic.
And remember you, you are the magic behind your brand,
(29:06):
So step forward, shine and own it. That's the thing
you can do this week.
Speaker 2 (29:12):
I love it.
Speaker 1 (29:13):
I love it now from everything we talked about today,
if you had to really emphasize on some important factors,
like what are some of the things that you would
really like the listeners to remember about this conversation that
you'd like to emphasize that you feel are important.
Speaker 3 (29:27):
Confidence is something that you build. It's not something that
you're born with. Confidence is something that's already inside of you.
You just have to take those steps. That's the thing. Like,
there's no magic, well, I love magic. There's no magic formula. Honestly,
it's just doing the things, going outside the comfort zone,
being a little bit scared, being a little bit vulnerable.
(29:48):
Everybody starts from that same exact place, and once you
start doing it, it's like it's like life changing and
it won't just affect you and your business, It'll affect
your whole life. You'll live bigger in your personal life too.
It doesn't like it's not compartmentalized. Yeah, it really has
(30:10):
this lovely effect for your whole life. So don't live
small anymore. You deserve way more. You have been given
gifts in this life, and those gifts can help people. Right,
it's your turn to shine. You just have to step into.
Speaker 2 (30:27):
It one hundred percent. One hundred percent. I love that.
Speaker 1 (30:31):
Now, can you tell some of the people like what
your services are and what you do?
Speaker 3 (30:34):
Sure? So, our website is wickedly branded dot com and
we help awaken your brand magic. So really understand what
makes you unique and special and then we boldly bring
it to life. So whatever it is that you need
to boldly sit in your confidence, whether it's a website
or a logo or a lead magnet or whatever those
(30:55):
things are, we help bring it to life for you.
And then we can some ongoing marketing for you as well.
I have written a book called Marketing for Entrepreneurs and
we have a membership if if you're interested in that
that gives you Every Monday gives you some actionable thing,
and at the end of the year you have fifty
two actionable marketing tasks that you've done that really can
(31:18):
take your brand from over the time. I am on
LinkedIn so you can follow along there. And then I
also have a podcast called spark Atting at Your Marketing
where we travel through the entrepreneurial journey with inspiring guests.
We talk about their sparks, how they got started, their challenges.
(31:39):
As you know as a business owner, we all have
some of those and all the marketing fund that they've had,
some mistakes, some successes. Plus there's a magic head of
questions that we use and I do use my wind again.
We travel through time with my guests to talk to
our young selves and also are old ourselves to get
(32:02):
some wisdom. So we really it's really a fun a
fun podcast where entrepreneurs with really interesting businesses talk about
their journey. It's my probably my most favorite thing that
I do.
Speaker 2 (32:14):
So oh, I love it. Now where can people like
find you? Are there some social links or are you.
Speaker 3 (32:20):
Know wularibranded dot com and babar Lee Cornell that I
either one of those. If you google search it where
I'm on the first page, you'll find me. I'm all
over the place. So my son he's nine, and he'll
google me sometimes and he's like, Mom, I found you,
so you can find me. I know that you can
find me.
Speaker 2 (32:44):
Oh, this has been awesome.
Speaker 1 (32:45):
This has been This has been a phenomenal episode today
today because I feel like so many people are so
afraid to be visible.
Speaker 2 (32:53):
They have such great stories.
Speaker 1 (32:55):
They are such they're such they're so talented, but they're
so afraid to get in front of the camera. And
sometimes we just have to push ourselves and we just
have to do it, you know, and the more we
do it, the better we get and the more confidence
we build. And you know, it's pretty much your message
today and just getting people out there and just showing
them such such easy to do steps that they could
(33:15):
do to get the cells started and to actually get
their get out of their circle and make that little
circle a really big circle. And you know, I'm so
glad you talked about that today because there's so many
people that you know, they just they have such great
qualities about themselves. They are doing their rock in the boat,
but they're just they're not they're not putting themselves in
(33:37):
front of the camera in front of the media. They
just need to build their brand up a little bit
and just do a few things and they could be
rock stars. And so, you know, I just thought, I
love what you do and I love how you help
so many people, you know, go from you know, being
so scared and worry to becoming rock stars. And now
they're on stage and they're rocketed out with bon Jovi.
Speaker 3 (34:00):
It's like out there with Bovi. I love it my life,
yes exactly, it's my life.
Speaker 2 (34:09):
Yes life.
Speaker 3 (34:11):
Yes.
Speaker 1 (34:14):
Thank you so much, Bev for coming on the show,
and I look forward to our next episode. You come
and you just lighten my day because you're just such
a wonderful person and you're so positive, and you just
have such a charismic, you know, personality, and you're just
you know, you love what you do, and that's that's
the type of people I love to have on my show,
and I know that you love to have on your show, so,
(34:34):
you know, thank you so much.
Speaker 2 (34:35):
It's been great.
Speaker 3 (34:37):
Thank you Stacey for the opportunity. I appreciate it.
Speaker 2 (34:39):
I have a great day.
Hello everybody, and welcome back to the Advisor. I'm really
excited to have our very special guest today, Beverly Cornell.
Bevery has a great podcast. She is on our channel
and she has just ranked number eight on the Apple Charts,
So check out her podcast. She is amazing and she
really knows her stuff when it comes.
Speaker 2 (00:22):
To Brandon and marketing. She's the girl to go to.
Speaker 3 (00:26):
I liked it.
Speaker 1 (00:26):
Before we start, give a quick shout out to our
sponsors who make this show happen. Spreaker and iHeartRadio. Thank
you so much for being our sponsors, and we appreciate you.
And I'm really excited because today you want to talk
about stepping into your brand and visibility and go and
the unicorn like confidence. And I really like that, you know,
(00:48):
I think that's very cool how you worded that. Like,
when you talk about like your branding identity and stepping
in front of your brand, what do you exactly mean?
Speaker 3 (00:58):
So we start with every single one of our clients
about awakening their brand magic, really understanding what makes them
uniquely you. And when you understand what makes you uniquely
you and like your specific magic, it awakens a level
of confidence too. And when you step out, there's a
unicorn is not shy about trance and around and all
(01:22):
of its full colors and showing off what the magic
that it has right and not in like an egotistical
or ugly way, but in a really fun and connecting way.
People of my generation love unicorns. It's the people still
love unicorns. There is something really special about a unicorn,
(01:44):
and all of us have something special. All of us
have a gift. All of us have been given certain tools, experiences, perspectives,
knowledge that is unique to you. No one else has
that specific background. And are people waiting for you to
strike your stuff, to get out there and show off
(02:05):
what you have to offer to serve and help them
solve a problem or create some kind of transformation for them.
So for us, the unicorn represents the ultimate result of
where we want you to be. After you've awakened your
brand magic and you've gotten super clear and focused, and
you have a story and a message and you know
who you serve, the next thing you want to do
(02:27):
is to step out and tell the world about it.
Speaker 2 (02:30):
Yeah, oh, I love that. I love that.
Speaker 1 (02:33):
You know so many people like they say you're supposed
to like change your brand every like five to seven years,
you know, six seven years or so, they say that
it's good to like change your brand in and freshen
up and look new. Why are so many people afraid
to change their brand? Because there's a lot of people
out there. When you talk about brand change and you
talk about changing your brand, people are like, you know,
(02:54):
and they're worried, and you know, then.
Speaker 2 (02:57):
Some people don't want to take that next step.
Speaker 3 (03:00):
I don't know if they're worried. I think a lot
of it's ignorance to stacy, like they don't realize that
they should. And it's not like a full complete rebrand,
but you should definitely like elevate the fonts or maybe
add tweak the colors a little bit that are more modern,
or maybe take out some elements so it's more clean.
There are some things you can do to take your
(03:20):
current branding and just elevate it completely. Or you can
do it we just recently did, and you can do
a whole different direction with it that just fits where
you've come. We are human beings and businesses just.
Speaker 4 (03:35):
Like humans grow the organic who you serve, how you
serve can change, and if it changes enough that you're
not the same company you were before.
Speaker 3 (03:46):
Then it's time. It's time to refine. If you want
to seek different clientele, if you are looking to maybe
raise prices and be more confident and the value that
you bring, the premiumness of your brand, it's time to
look at the branding. There's a lot of times and
reasons to look at your branding, and I don't think
people spend that time. They just think, well, I need
(04:07):
to do this. The checklist of the to dos a
of an entrepreneur is very long, so all the things
they should do. Branding is kind of the last thing
to think about. But when you're really clear on your brand,
when you're really clear on your messaging, when you're really
clear on your purpose and your why and your story
and your messaging and who you serve, that is game
(04:27):
changing for the entire business, from the operational side, the
hiring side, the pricing side, the product side, every side
of it. The branding can be a filter for all
of that if you do it well.
Speaker 1 (04:41):
Because I know a lot of people feel it's scary
when they talk when you talk about visibility, you know
a lot of people start to get really scared when
they hear they hear that word, you know, brand and invisibility.
Speaker 2 (04:52):
Why is that?
Speaker 3 (04:53):
Well, I'm in the middle of this right now, Stacy,
like I'm living it, and it is it is kind
of scary. So we went from be Seen Associates Marketing,
which kind of sounds like a law firm or like
an accounting firm. It sounds extremely like kind of buttoned
up in a way that doesn't fit us anymore. And
so it just wasn't sitting right with us. And so
(05:14):
when we talk about how we help our clients, we
help them boldly show up in their brands. But we
weren't fully doing that for ourselves. So we took our
own advice and we stepped out in front of it
and we rebranded. And now be Seen Associates Marketing is
wickedly branded, a name that fully reflects our magic and
our mission and our bold approach to branding for the
(05:34):
first time, I think, and we've been around for thirteen years, right,
but I want you to want you to really know,
it was hard, like it's a little bit vulnerable to change.
It's very comforting. I don't know if it's like the
favorite like sweater you wear, like that's like who you are,
right and once you you decide to change the sweater
(05:57):
and put on a tiara. That is a whole different level,
and that means that you have to be ready to
fully show up as yourself. But I felt like we
were playing it a little small, and it was we
had outgrown, like literally outgrown our confidence, our everything, and
outgrown this name, and so it was time. It was
(06:18):
just time. It didn't fit us anymore. And I also
didn't want to be the face of my brand, like
I felt my business was a team effort and it
felt weird making it about me. I didn't like doing video,
which we're doing right now. I still don't really love it,
just so we're clear, But I had this idea that
(06:40):
our work would just speak for our itself, like I
didn't have to like go out front of it. And
we were getting referrals and we were getting this business,
but that's really not how branding works. People connect with people.
And when I started to show up on video, in
content on podcasts like you Are like this One's Stacy,
(07:00):
everything seemed to change for us. It wasn't easy those
first few videos, and maybe even the first interview we
did cringey, like I can't watch it. I can't watch it.
But now that I think we've gotten into our flow,
we've been consistent, persistent. We've shown up day after day
after day, doing more video, doing more interviews, writing, getting
(07:24):
clearer on our messaging. People now mention our content on
our phone calls with clients or our new clients. They
cheer us on, they're supporting us, They engage in ways
they never did before. And that's the power really of
owning your brand and then stepping in front of it
and living a little bit more boldly and big than
you were before, not playing it safe anymore. It's time
(07:46):
to like, it's time to step up right and not
live small. I have a purpose and I want to
really live in my purpose, and that means sometimes going
out of our comfort zone, which I think we'll talk
about a little bit later too.
Speaker 2 (07:58):
So yeah, I love it.
Speaker 1 (08:01):
Now. Do you have any examples of clients who were
a little bit scared of going become invisible and they
did a transformation and they had like huge success from it.
Speaker 3 (08:11):
Yeah, we have lots of clients who've done it. Every
single client probably've ever had has come to us with
lots of fears because how they saw themselves versus how
we saw them was a huge shift. Yeah, and it
shifted how they show up every day. We had people
who came to us of like who am I to
(08:31):
be the face of the brand. They had like major
impostor syndrome, and we kind of go back to them
and say, who are you not to be the face
of your brand? Pastor syndrome really tricks us into believing
that we need more credentials and more experience and more
time before your quote unquote perfectly ready. He's the truth.
(08:52):
You become an expert by showing up and doing the work. Period. Yeah,
nothing more to it, more, nothing less. So no one
has your exact story, your exact experience, your exact perspective,
and the people who need you won't find you unless
you step forward. You're not here to be perfect right,
serve right, and there are people waiting for your story
(09:16):
to connect with them to hire you. Specifically, you don't
have to be somebody else who has a million followers.
You don't have to be somebody else who has ten
thousand followers. You don't even have to be somebody who
has a thousand followers. You just need a hundred of
the right followers for you to have a very successful
business stacy. It does not need to be these huge
numbers that are vanity and who's to even saying they
(09:38):
didn't pay for some of those like, don't get caught
up in those metrics on what they are and who
they are and overproduced and all these different things. Just
be you share your story and how you help people.
That's the magic period. It's you showing up every day
and sharing your perspective. I think that's what matters. And
a lot of them thought like, well, what if people
(09:59):
judge me? What if? What if I say something wrong
or I am not perfectly poised, or I don't have
the best stories. But what I think of it this way?
And we kind of challenge again our clients to say,
what if they're inspired by you? Instead we reframe it.
Judgment is inevitable, some will, some won't, so what right?
(10:25):
The people who matter will be drawn to your authenticity
and the ones who don't they were never your people anyway.
So it's okay, Like it's okay, I don't want to
be for everyone. I am not for everyone. That's okay.
I have a magic hat and a wand now everyone's
gonna think that's fun and that's okay, But you know what,
(10:46):
it is fun and those that stick around and get
to know me will think it's fun as well. So
that's me and I want to work with people who
appreciate me too, So that actually is a great filter
for the right customer, the niche that wants to work
with me. The other thing that people that come to
us are always concerned about was I just need to
(11:06):
read more, take another course, or get more education before
I start, Like there's not enough information or expertise that
they've had, maybe only been in business for a year.
But I can tell you right now you don't need
another certification to be valuable. You just take action. Is
I had started this thirteen years ago? Stacy, Oh yeah, gosh,
(11:28):
Like I have a little bit of regret around that.
But what makes someone an expert isn't how many degrees
that they have, our courses they've taken. Obviously, that can
be helpful, right, it can build some authority and be helpful,
But expertise comes from you actually doing the thing, whatever
the thing is. It comes from solving the problems of
(11:49):
helping people, and all of us are learning as we go.
I promise you those really fancy YouTubers they started somewhere
as well, Like their first videos were not great either.
It's just starting and being consistent and persistent that will
get you there. And then the last thing is kind
of like what I was thinking was I want my
work to speak for itself, like I don't want to
(12:10):
have to. Yes, But the thing here is the most
important thing is your work is incredible. You are literally
helping people solve problems. But people need to know the
person behind it. Nobody wants to do We've talked about
this before, to do business with a brand. They want
to do business with people. And your story gives so
(12:31):
much meaning to your work, and that story connects to
that person who's like in the same boat and feeling
the same way and has the same obstacles and the
same fears and the same pain points and the same
aspirations as you. So people don't just buy services and products,
they invest in relationships and trust. Yes, trust comes from
(12:52):
you showing up and being you everywhere you are on
the internet. On the website, Stacy, what you see here
is what you're going to see on my website. What
you see here is what you're going to see on
my LinkedIn page. What you see here, it's not different.
This is who I am. I show up as I am,
and that's what builds the trust. Consistency over channel, over channel,
(13:15):
over channel, and in every experience with me, you talk
to me on the phone, you're going to get the
same person. That's what builds the trust. I think it's
like seven to eleven touch points. Now people need to
really trust you, right, So you need to show up
as you are in all those places and words on
a screen like you know, you can have a quote
(13:35):
from something or whatever isn't going to build trust, like
a video of me talking about how we rebranded and
why it is important. Like the difference in that is
night and day. So your work needs to speak for it.
Your work can speak for itself, but you need to
kind of showcase the work and the things that you're
doing and show up as you and talk about how
(13:57):
you helped this client do this thing. So yeah, we
have definitely have some stories. I mean we've worked with
We work with a lot of purpose driven solopreneurs who
we like to say make the world better through wellness, kindness,
and joys. So they can do accounting. But if they
do it a little bit different if they are all
about like we have an account we work with that
(14:17):
says we're not your father's accountant. Like that to me
is perfect, right. So we've helped. We've helped one of
our clients who's a wellness coach. She came to us
really struggling with visibility. She had the most incredible message. Really,
she was helping pre needle moms with their wellness, So
do not have a baby, you know, like that's a
really special time for a mom. But she wasn't showing
(14:40):
up online. She was afraid of what people would think.
So we really worked with her. We lean into her
why and her purpose, and she started sharing really small,
real stories about her journey, about the people that she helped,
the moms their journey, and within a few months she
went from hiding literally hiding confidently showing up in every week.
(15:02):
She does videos now and the best part, her audience
has grown. Her engagement has skyrocketed, and she started getting
more increase because people finally felt like they knew her exactly,
they could trust her. I mean, being pregnant and is
very vulnerable, right, You're not going to just trust anybody
with that. So that is the power of showing up
(15:23):
and being visible for sure, for sure, Like that's that's
it right there. But you know, we you know, in
the past we've talked about, like the first episode, we
talked about uncovering your why again, understanding your purpose and
your why, getting really clear on who you serve and
how you help using the stories that you have. Is
your super power only that younique magic that you have
(15:44):
where you've been, your perspective, your education, all of that,
and then that content kitchen, you know, repurposing that content
through video and visuals and all the different ways you
can do that. If you have six content buckets, six
main meals that you're pulling from all the time, you
know exactly what to say. That becomes easier and easier
to be more visible because everything is so much clearer
(16:06):
and you're more focused as opposed to pulling some random
thing over from over here and over here, and it's
not feeling connected and feels more disjointed. And now when
people see me again, it's consistent across every platform, it's
not different no matter where they go. So but you know,
I think that the thing that is the biggest myth
(16:27):
about visibility is confidence. People think, well, I don't have it, yeah,
and that you have to have it or you don't.
But communist isn't something you're born with. It's something that
you build, exactly. It's something that you build. So every
time you take a step outside your comfort zone, whether
(16:48):
it's posting a video, sharing a story, or saying yes
to an opportunity that scares you just a little bit,
what's it possible for you? So I always use the example.
My friend's over at Wizbang. They do like a they
have a retail group. It's awesome. Bob and Susan run
this particular group, and Bob talks about your comfort zone
(17:12):
as a circle. And when you have a circle, so
for those that are listening, think of a circle. And
then when you step outside of the circle, you create
like a little bump.
Speaker 1 (17:20):
Yeah.
Speaker 3 (17:20):
And then when you create the little bump, now the
circle becomes bigger because you have to go around the bump.
So every time you step and do something that is
going to build visibility for you, you are stepping out of
the circle and you're creating a bump, and that bump
gets bigger and bigger and bigger. And again, you can
never live small again, like you can't go back. Yeah,
(17:41):
just you live bigger and bolder and make better decisions
for yourself, and you live less scared and nervous and
more in your purpose and your passion. And that just
simply comes through Stacy. You can't make that up. Like
that is just it's like, yeah, it's like tangible, like
people can tell if you're full of it, right, Like,
(18:02):
that's just it. So you stepping and suddenly you know,
stepping out and suddenly that your world is bigger and
your brand becomes then bolder, right yeah, and your business
this is the best part. Stacy thrives in ways you
never imagined. Yeah, because you're bigger and bolder and more confident.
(18:24):
So again, confidence is not something you're born with. It's
something that you build. It's like a muscle, and you
have to practicing it, just like you do at the gym.
By doing these things, doing a little video, going on
a podcast, maybe giving a talk at the local chamber.
Those are all things that can help you build this
particular muscle for sure.
Speaker 2 (18:46):
Oh I love it.
Speaker 3 (18:47):
Now.
Speaker 1 (18:47):
There's so many people out there like you talked about,
Like you know, one of the things you can do
to start is building, is building that little bump outside
the circle and they have to go around and it
starts growing. So is that where people should start? Is
like the starting point? Like where people should begin is there?
Because if someone wants to build their brand, they want
to get the visibility. They're a little unsure of themselves,
(19:08):
but they're like, you know, I would like to do it.
Speaker 2 (19:11):
Like where do they start? What would be your answer
to that?
Speaker 3 (19:14):
So you can start really super small. The build the
bump is like the analogy. However, you want to pick
your stage. What's the first Where's the first place that
feels the most natural for you? Is it video?
Speaker 4 (19:25):
Is it?
Speaker 3 (19:25):
Writing? Is a podcast? Like what feels the most connected
to you? Naturally? Start there, Like that is going to
feel easiest and you're probably going to be more likely
to do it, right. I read Atomic Habits recently and
they said, like, don't make the habit more than two
minutes long. So take two minutes, do that thing and
try it first, and then once you do that, then
(19:48):
build another two minute habit on top of it. So
just keep building those two minute habits. If you ever
read Atomic Habits, it's an amazing book. You should definitely
read it. But it's just really good for business owners
to take that two minutes two minutes, and so my
thing would be just dig two minutes and do something, Yeah,
don't overthink it. Two minutes and then definitely an episode
(20:11):
I think it was three. We talked about storytelling, so
use those stories in the videos in the podcast, and
you know, we have a story of you know, we
we struggle with this. We're marketing people and we should
know better. We shouldn't know better, right, but we didn't.
I had a hard time stepping in front of my brand. Yeah,
(20:31):
so it's it's a very real thing. And I talk
about it like here, we do we know better. We're
supposed to be living proof of the thing. But just
like cowbers kids don't have shoes, sometimes marketers don't do
what they tell their clients to do. And what we
realized was we can't be a great case study for
our clients and we can't tell them to do something
if we're not walking the walk like we can talk today,
(20:52):
but if we're not walking the walk, no one's gonna
want to do what we're telling them to do. So
we had to get real with ourselves, right, So get
real with your like, if you really want to be successful.
This is the step. So use your stories of where
you've been challenged and struggled and the challenge, the stories
of your clients and their transformations and whatever your services
(21:13):
have provided for them, and then share your struggles like
this was a real struggle for us. I did not
want to meet on video. You can talk to my
assistant Michelle. She had talked me off a ledge. I
don't know more times than not about going live or
doing something. But now I really I get a little nervous,
(21:33):
but nothing like I used to, not even a sliver,
Like I couldn't sleep the night before I was so nervous.
Now it's like maybe I get a little nervous like
five time minutes before, but that's just because I care
deeply and I want to do a good job. It's
more about that than I'm scared of it. Per Se
and then repurpose. This is the thing. Once you have
a video, you can break it into smaller videos. You
(21:54):
can have blog posts, you can put it in you
can put it on social, you can put it on YouTube.
You can have long form, you can have short form.
Like now you have all these different ways you can
use this thing you've written, whether it's an article for
a magazine, or a podcast episode that you can take
soundbites from, or a video, a video you can do.
(22:15):
There's all kinds of things that you can do to
really create these ways to step in front of your brand.
And I don't think you have to like strut down
the street, but it would be awesome if you felt
that way inside, right, It would be awesome if you've
(22:36):
felt that way when you showed up on a podcast,
then you felt like a unicorn in all of that.
So start small. Start your day, maybe with an affirmation Stacy,
I am visible. What I have to say matters, my
story matters, my work matters, my work helps X people.
(22:58):
Whatever that looks like for you, your needs. And then
maybe even like post it behind the scenes, like with
this particular thing you're struggling with, Like I'm really trying
to be out there you guys, this is me prepping
for a video or writing something. But what I would
say is just start with a yes to one opportunity
(23:19):
this week that stretches you, that goes outside your comfort zone.
Just one thing that you can do this week to
just step a little bit further, make the bump that
you might have for your comfort zone, and everyone starts
where they are, Like, my bump is going to be
different than Stacy's bump. Stacy's bump is going to be
(23:40):
different than Mel Robbins's bump. There, all of our bumps
is different. But exactly start where you are. You're exactly
where you're supposed to be, and you start write where
you are one small step, it can be super tiny,
but you just have to start. You have to do
something right.
Speaker 1 (23:59):
If we have to do something today, So if we,
if if you know, everything you said is doable, but
if we, if you if, if you you know, I
always say you know to like you do, like you know,
you have to be you have to you know, you
have to start now, you know, don't you know, don't
say I'm going to do it like that sounds great,
you know, just do it, you know, just like Nike says,
you know and so yeah, and so if you had
(24:22):
to start today, like like, what would you tell somebody
like the first little thing that they can begin that's feasible,
that easy to do, that will get them kind of
going and get that snowball effect.
Speaker 3 (24:34):
So I'm going to cudd lean back into my story again.
Stacy yeah, yeah, I realized that this is my role
in the world. I am. I call myself the fairy
Godmother of brand clarity. I can actually have the wand.
I can wave my wand for those of you who
is it's a wand it looks very much like Glinda's
from Wicked. I can wave my wand and help purpose
(24:55):
driven solopreneurs awaken their brand magic, not because I read
it in a book, because we've done it for ourselves.
We've walked the walk. We went through the fear, the resistance,
the self doubt, and now I get to help others
do the same exact thing. But here's the big caveat
of it all. I'm not giving you confidence, just like
(25:18):
the Cowardly Lion and the Wizard of Oz wasn't given
courage by the Wizard. Yes, aren't given confidence. It's already
inside of you. He just needed to believe in himself,
and so do you. You already have everything you need
to step forward. There's nothing I can give you right now,
everything to be seen and own your space. The only
(25:40):
thing missing is your belief in yourself. And if you
don't fully believe yet, that's okay because I and Stacy
I think you do too. We believe in you, yes,
So that's the first step. It's believing in yourself. Just
like the cowardly Lion's probably the most courageous, but he
didn't believe in himself exactly. Always inside of him, and
(26:02):
it's inside of you too. It's just taking that first
step to build it. So find your thing today. Find
your thing today, Find your thing this week is going
to step outside of your comfort zone that you feel
is the most natural. Find an article, a podcast, reach
out to somebody you wouldn't normally reach out to. I
have one more example. The coach that I work with.
(26:22):
She works with a bunch of agency marketing people, and
she was afraid. She's awesome, Like, she's an awesome coach.
She's amazing, She's a bad ass. I love her so much.
To talk about living big and large. She was afraid
to ask Seth Godin to be a speaker at our conference.
(26:43):
And she said, you know what, I'm just doing it
because I have a no now and if I do it,
I might get a yes right right, And he's speaking
at our conference.
Speaker 2 (26:52):
Oh that's awesome.
Speaker 3 (26:53):
So she would never have have done that had she
not just sent an email and an email. If that's
the thing, Stacy, send an email like I have been
more like, if I see a conference in the area,
Hey do you need speakers? Hey? Like, just make the
connection and see what comes from it. How can I
help you? Recently at the Chamber of Commerce, I said, Hey,
(27:15):
I just want you to know that I love the magazine.
How can I participate in some way? They asked me
to be a writer, and now I'm a writer for
the magazine. Like, you just never know where that conversation
will go. Yeah to say, hey, I'm not sure how
this is what this is going to look like, but
I'd really like to work more with you or I'd
really like to do this thing with you and see
where it goes. So you just have to like take
(27:36):
a little step and see where it goes. You'll figure
it out, I promise, but you have to take the
first step.
Speaker 2 (27:43):
I love it. I love it. This is amazing.
Speaker 1 (27:46):
Now. I know you invented to me earlier that you
have a challenge that you like to do with some
times with people. Can you talk about what that visibility
challenge is about?
Speaker 3 (27:55):
Oh, I have a challenge.
Speaker 2 (27:57):
You talked about pick one bowl visibility.
Speaker 3 (28:00):
I remember oh oh yeah, yeah, okay, so just you know,
pick that one move this week, do it this week,
and then tag me, like, if you're on LinkedIn, tag me,
I'm Beverly Cornell. Tag me, and I will cheer you on.
I will be there rooting for you. If no one
else says anything, I'm going to be there for you
should read you on and I'm happy to like, you know,
(28:20):
if you want to ask, Hey, Beverly, I want to
do this thing. What do you think? I'm happy to
give you some feedback if it feels a little bit safer,
I'm I'm all about that, like seeing seeing our clients
go from scared, feel like their impostors, worried about failure
to unicorns. I have like a stable of unicorns now, Stacey.
(28:43):
And it's because they took the steps and we were
there to hold their hand a little bit and cheer
them on. You're never alone, you don't need permission, and
you don't need to be ready. You already have that
side of you. She'll just take the steps, show up,
speak out, be seen because the world needs your magic.
And remember you, you are the magic behind your brand,
(29:06):
So step forward, shine and own it. That's the thing
you can do this week.
Speaker 2 (29:12):
I love it.
Speaker 1 (29:13):
I love it now from everything we talked about today,
if you had to really emphasize on some important factors,
like what are some of the things that you would
really like the listeners to remember about this conversation that
you'd like to emphasize that you feel are important.
Speaker 3 (29:27):
Confidence is something that you build. It's not something that
you're born with. Confidence is something that's already inside of you.
You just have to take those steps. That's the thing. Like,
there's no magic, well, I love magic. There's no magic formula. Honestly,
it's just doing the things, going outside the comfort zone,
being a little bit scared, being a little bit vulnerable.
(29:48):
Everybody starts from that same exact place, and once you
start doing it, it's like it's like life changing and
it won't just affect you and your business, It'll affect
your whole life. You'll live bigger in your personal life too.
It doesn't like it's not compartmentalized. Yeah, it really has
(30:10):
this lovely effect for your whole life. So don't live
small anymore. You deserve way more. You have been given
gifts in this life, and those gifts can help people. Right,
it's your turn to shine. You just have to step into.
Speaker 2 (30:27):
It one hundred percent. One hundred percent. I love that.
Speaker 1 (30:31):
Now, can you tell some of the people like what
your services are and what you do?
Speaker 3 (30:34):
Sure? So, our website is wickedly branded dot com and
we help awaken your brand magic. So really understand what
makes you unique and special and then we boldly bring
it to life. So whatever it is that you need
to boldly sit in your confidence, whether it's a website
or a logo or a lead magnet or whatever those
(30:55):
things are, we help bring it to life for you.
And then we can some ongoing marketing for you as well.
I have written a book called Marketing for Entrepreneurs and
we have a membership if if you're interested in that
that gives you Every Monday gives you some actionable thing,
and at the end of the year you have fifty
two actionable marketing tasks that you've done that really can
(31:18):
take your brand from over the time. I am on
LinkedIn so you can follow along there. And then I
also have a podcast called spark Atting at Your Marketing
where we travel through the entrepreneurial journey with inspiring guests.
We talk about their sparks, how they got started, their challenges.
(31:39):
As you know as a business owner, we all have
some of those and all the marketing fund that they've had,
some mistakes, some successes. Plus there's a magic head of
questions that we use and I do use my wind again.
We travel through time with my guests to talk to
our young selves and also are old ourselves to get
(32:02):
some wisdom. So we really it's really a fun a
fun podcast where entrepreneurs with really interesting businesses talk about
their journey. It's my probably my most favorite thing that
I do.
Speaker 2 (32:14):
So oh, I love it. Now where can people like
find you? Are there some social links or are you.
Speaker 3 (32:20):
Know wularibranded dot com and babar Lee Cornell that I
either one of those. If you google search it where
I'm on the first page, you'll find me. I'm all
over the place. So my son he's nine, and he'll
google me sometimes and he's like, Mom, I found you,
so you can find me. I know that you can
find me.
Speaker 2 (32:44):
Oh, this has been awesome.
Speaker 1 (32:45):
This has been This has been a phenomenal episode today
today because I feel like so many people are so
afraid to be visible.
Speaker 2 (32:53):
They have such great stories.
Speaker 1 (32:55):
They are such they're such they're so talented, but they're
so afraid to get in front of the camera. And
sometimes we just have to push ourselves and we just
have to do it, you know, and the more we
do it, the better we get and the more confidence
we build. And you know, it's pretty much your message
today and just getting people out there and just showing
them such such easy to do steps that they could
(33:15):
do to get the cells started and to actually get
their get out of their circle and make that little
circle a really big circle. And you know, I'm so
glad you talked about that today because there's so many
people that you know, they just they have such great
qualities about themselves. They are doing their rock in the boat,
but they're just they're not they're not putting themselves in
(33:37):
front of the camera in front of the media. They
just need to build their brand up a little bit
and just do a few things and they could be
rock stars. And so, you know, I just thought, I
love what you do and I love how you help
so many people, you know, go from you know, being
so scared and worry to becoming rock stars. And now
they're on stage and they're rocketed out with bon Jovi.
Speaker 3 (34:00):
It's like out there with Bovi. I love it my life,
yes exactly, it's my life.
Speaker 2 (34:09):
Yes life.
Speaker 3 (34:11):
Yes.
Speaker 1 (34:14):
Thank you so much, Bev for coming on the show,
and I look forward to our next episode. You come
and you just lighten my day because you're just such
a wonderful person and you're so positive, and you just
have such a charismic, you know, personality, and you're just
you know, you love what you do, and that's that's
the type of people I love to have on my show,
and I know that you love to have on your show, so,
(34:34):
you know, thank you so much.
Speaker 2 (34:35):
It's been great.
Speaker 3 (34:37):
Thank you Stacey for the opportunity. I appreciate it.
Speaker 2 (34:39):
I have a great day.
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