February 10, 2025 • 33 mins
Want to build a loyal audience that hangs onto your every word? It starts with consistency! In this episode, we delve into the art of Turning Your Story Into a Content Engine with our guest, Beverly Cornell, the founder of BC & Associates Marketing. Join us as Beverly shares valuable insights on how to stay consistent and effectively connect with your audience through the power of storytelling.
Discover actionable strategies and tips to transform your narrative into engaging content that resonates with your audience and builds a strong connection. Learn how to maintain consistency in your content creation efforts and establish a meaningful relationship with your followers.
Tune in to unlock the secrets of crafting compelling stories that captivate and inspire your audience. Don't miss out on this enriching conversation that will elevate your content strategy to the next level!
Explore more tips and strategies on content creation by visiting Beverly's website at BC & Associates Marketing
Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.
Discover actionable strategies and tips to transform your narrative into engaging content that resonates with your audience and builds a strong connection. Learn how to maintain consistency in your content creation efforts and establish a meaningful relationship with your followers.
Tune in to unlock the secrets of crafting compelling stories that captivate and inspire your audience. Don't miss out on this enriching conversation that will elevate your content strategy to the next level!
Explore more tips and strategies on content creation by visiting Beverly's website at BC & Associates Marketing
Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Hello everybody, and welcome to the Advisor with Stacy Chillemy.
And today I'm very excited because we have Beverly Cornell
here and she has her own podcast series here. She
is from BC and Associates Marketing. It's Wickedly yours. She
is just an amazing, amazing marketer and brander and she
is just here today to talk about the content Kitchen,
(00:26):
and she's going to tell you about the importance of
content and she's going to go really in depth about
it and teach you things that you never knew.
Speaker 2 (00:33):
So I'm really excited.
Speaker 1 (00:34):
And don't forget that she has her own podcasts on
our channel, so please go on it. She is actually
she is ranked the top two percent globally and she
is rocking it. So her stuff is killing it. She
is just doing an amazing job when it comes to
teaching about marketing and when teaching people about how to
(00:55):
really grow their business. She is the girl. So I
am so excited Beverly you on the show today. Tell
everybody a little about yourself or anyone who doesn't know
who you are.
Speaker 3 (01:05):
Hi, Stacy, thank you so much for having me back.
I'm so excited to talk today about the content kitchen
and how it can feed your business. We're gonna talk
about cooking today, which is one of my favorite topics.
So funny that you see when you say a two
percent thing, I kind of like, is that really me? Like?
I used to talk a lot as a kid and
was told I had the gift of gab. Somebody he's
(01:26):
appreciating it. I get it. I can totally know it.
Not about marketing and branding all day long. So I
guess I've found a place where it's okay to have
the gift of gab around this particular topic. Yeah, but yes,
So I am the founder and I'm a growth strategist
(01:46):
and a brand catalyst for those feel good businesses that
want to make an impact but feel extremely overwhelmed about
all that has to wear in their business. And content
creation is one of those things. It feels very overwhelming.
But I have some tips of ways that they can
(02:08):
really get focused and clear on how to create their
content that will really connect and really magnify their impact
far farther than they are right now.
Speaker 2 (02:16):
Yeah, I love it.
Speaker 1 (02:18):
So tell us a little about you know, because I
know you wanted to talk about you had everything. Really,
you're great when it comes to strategic planning, and so
you know, give everybody like a little recap about like
each episode. We've done like three episodes, you know, and
you've had them all aline for a purpose, you know,
explain to them, you know, some of the things that
you've been going over and like the impact that could
(02:38):
have in our lives.
Speaker 3 (02:40):
So we have the series right that we've been talking about,
and we actually just talked about kind of changing the
name of it to Wickedly Branded and awakening your brand
magic and bringing it boldly to life. So I was
very thoughtful about the way that I wanted these episodes
to go because I feel like so many of our
clients struggle with these exact things, and when we help
them in this order, it comes so much easier for them.
(03:01):
So the first one, I have a dog over here
who wants to say hi. The first one was all
about finding your why and it's like your heart right.
So anytime I make a recipe, I use what I
call the secret ingredient of love. When you make a
recipe and you put some love in it, you and
my son will say, Mom, don't forget the love, and
I have to like pull it for my heart. I
have hearts on today too. I pop it into the dish,
(03:24):
and it's this idea of it's you. It's your energy,
it's your passion, it's your mission, it's the difference that
you want to make in the world. Understanding your why,
it's really the driving force between everything that you do
in your business. It's what keeps you going and there's
probably lots of hard days as a business owner, and
(03:47):
it's really what connects deeply with your audience. So if
you haven't identified your why, go back to episode one,
that first episode, because if you don't, without the why,
everything else we're going to talk about is going to
feel very scattered. Yes, why is the foundation for your brand,
and it brings clarity to everything else you're gonna do.
It's gonna be a great filter to make business decisions.
The second episode builds on that clarity. So once you
(04:10):
have the why in your crystal clear and who, then
you want to get crystal clear on who you serve,
the problem that you solve, and the transformation that you
offer to your clients. So we talked about how you
cannot serve everyone, could you leave serving no one? Like
if you're just throwing things on the table, it's not
(04:31):
going to create a good experience. Instead, focus on your
ideal client, that absolutely the most favorite client that you
have right now. Really look at them and see how
you can replicate that client, speak to that client in
your marketing so that you can get more of those people. Gosh,
it's our own business, Stacy, we get to decide who
we work with. And if you get real intentional with that,
(04:52):
oh my gosh, it's so exciting. Yes, so understanding your
audience deeply, their dreams and aspirations, what keeps them up
but night, you can talk and craft messages and speak
directly to those hearts and that that makes them stay Wow,
this is exactly what I need and you are the
exact person I need to do to help me with this. Right. Yeah,
(05:13):
it doesn't just help your audience, it simplifies your work too,
because now when you're deciding on what you're going to create,
the content you're going to create, you know what to
say and what your audience wants to hear. Exactly super important.
And then the last one we did is about crafting
your brand story, which is super fun. Everyone loves stories.
It's a very human thing. The magic of storytelling is
(05:37):
the thing that connects you to the audience and builds trust.
And the best thing about it is inspires action because
that says, Oh, I want to do business with this person,
How do I do that? How do I figure that out?
So the story is what makes your brand human. Nobody
wants to do business with a logo. They want to
do business with a human. And I talked about my
story and how I've stepped in front of my brand
(05:58):
and how it takes you. It's your competitive difference, right
from just being another service provider to someone who the
audience really connects with and says, yeah, this person gets me.
They had the same experience. You know, they feel overwhelmed
whatever the thing is that you're helping them with. But
the big caveat here, I think so many people forget
(06:20):
and you and I talked about a little bit in
the last episode, was it's not just about you. Yes,
it's about your audience. That they're the hero and all
this and you're just guide. It helps them achieve this
amazing transformation that you've been there before. Talked about the
core story, the business story, and the living story. Yes,
(06:41):
and how showing up as you authentically you like me,
my red hair, my pin hair, my magic, I have
a wand like however you show up, you should show
up for your audience because not only will it connect,
but it will be memorable and it will be meg
medic because fully you, authenticity is a word that's used
(07:04):
all the time. May think, just really focusing on you
and your story and who you are. That's the part
that if you show up like that every day, even
talking about how you how you struggled yourself, like that's
that's the gold at the end of the rainbow. We
need to Yeah, so now we have the why, and
we have the clarity, and we have the brand story.
(07:25):
The next step to turning this into an amazing brand
that's bringing it to life is the foundation is consistent
and compiling content.
Speaker 1 (07:36):
Mm hmm.
Speaker 3 (07:37):
And that's what I hope we're going to talk about today,
which is how we're gonna build a content engine that
doesn't just keep your audience engaged, but also feels manageable
and dare I say fun? So let's get started. If
you don't mind, let's stop it right. I have this
(07:59):
really fun analogy or story that I use for content,
and it's all about planning a dinner party. So imagine
that you set this beautiful table, right, You've picked a
perfect playlist, have in the background the ambiance, You've created
a delicious menu. But then you don't invite anyone, right,
(08:21):
or you invite them one and don't RSVP and don't
know who's gonna come. Yeah, So what happens when one happens?
When you don't invite them or you don't follow up,
no one shows up. So you've created this beautiful dinner
part in all of this work, and then there's no
one there to partake in this amazing experience, right, Like
so many entrepreneurs create these meals of content and no
(08:45):
one shows up. So content is your way of inviting
your audience to connect with you. It's how you remind them, Hey,
I see you, I care about you and want to
help you. Yeah, I did this really special thing for you,
specifically for you. So for me, it's for those purpose driven,
(09:08):
feel good solopreneurs, it's not just about being visible. It's
about aligning this content with your mission because you want
to make a huge impact and your story. So every
single post, every single email is a chance for you
to reflect your values and inspire others. In your content.
And when you approach your content as a way to serve,
(09:30):
serve a meal, serve them and share this passion you have,
whatever that is for you know, for this scenario it's cooking,
and for me it's marketing and branding, it stops feeling
like a chore and starts feeling like a gift. Yes,
and that you're speaking to one person. So I often
even will say sometimes like when you're writing your content,
put like your best friend there, or put a picture
(09:52):
of your ideal audience there, so you're speaking right to
them and not like out to the masses. Yeah, because
that's when it's start to feel like a chot and
not like a really unique special exchange or sharing of
this information. Right one.
Speaker 1 (10:08):
I love it. I love it, you know. It's it's
so important to speak to your audience. And a lot
of times people don't do that. A lot of times
people are sharing information, but they're not speaking to their audience,
and so their audience is just like not listening. They're
looking at the first couple of sentences, they're clicking off,
and people don't understand. I don't understand. I you know,
people aren't listening reading my articles. They you know, they
(10:30):
click off and this and that because they're not speaking
to their audience, they're not really hitting their pain points
and not really understanding what their audience needs.
Speaker 2 (10:39):
And it's so important to do that.
Speaker 3 (10:41):
I've done it, Stacy. I'm sure you've done it too,
where you think you've written the most perfect piece of content.
Oh my, this is gonna hit I's gonna love it,
and then crickets. Yes, because it was more about you
than it was about the gift of serving. Yes, Yes,
it was about creating that beautiful picture or the most
perfect phrase and not really thinking about what it's supposed
to do and who it's supposed to hit. Yeah, it connects, right,
(11:06):
So I creating content like planning meals for a week.
Speaker 2 (11:10):
Yeah, you'll plan it.
Speaker 3 (11:11):
This is a perfect analogy. Your story and the niches,
your nichs. People who you serve, their obstacles, their fears
are the theme of the menu, and the content that
you deliver are the dishes that you serve up to
your particular customer. Yes, so here's how you build the
(11:32):
content engine step by step. The first thing is you
want to map your core themes. This is the menu inspiration.
So if you love chicken, if you love rice, if
you love green beans, You're gonna put that all in
a rotation, right, Your favorite things are always going to
sit in rotation, Yes, your rotation for your content. So
your core themes are the cuisines you're always going to
(11:54):
serve up. For example, my story focuses on finding your why, Yeah,
stepping in front of your brand in an authentic way
and telling your story, building clarity and confidence, and creating
marketing magic in your business. Those are my core cuisines
that I serve up with all of my content. That's
(12:15):
what my customers really need help with is finding that
clarity and focus, the confidence to step in front of
their brand. Help helping them to build their brand story.
And then really the magic's already inside of them. It's
just helping to awaken that and to serve it as
a dish to the world. Yeah, solopreneurs, so many of them.
(12:35):
Your themes should connect to your story, to your audience's needs,
and they will act as the foundation for everything else
you create. Yase, are the unique flavors to you, your
particular value proposition that you have to offer. Stacy has
her own story that's really freaking amazing. Nobody else has
Stacy's story, nobody else has my story, and nobody else
(12:58):
has your story. And there are clients waiting for your story.
They need you to help guide them. So once you
have like the menu, inspiration, the rotation in mind of
what you're gonna do, You're going to break down your
themes into topics. These are the individual side dishes, main dish, desserts, appetizers.
(13:19):
So each theme, you should brainstorm the topics underneath, so
all the appetizers you can serve up, all the main
dishes you can serve up, so every single one of
those buckets that you created. So, for example, theme could
be building an authentic brand that would be for us,
how to a sub appetizer could be how to find
your voice and not get lost in the competition trap? Right,
(13:42):
So I'm taking it and I'm breaking it down into
another like pain point. So many people that they feel
like they have to be just like somebody else and
not live uniquely into their own magic. Three layers of
a good brand story, which we talked a little bit
about earlier, the core story, the business story, and the
living story, and then the why authenticity beats perfection and
(14:03):
marketing all day long. Progress over perfection All day long.
We talk about that because so many solopreneurs that we
know and work with are perfectionists. I'm a recovering perfectionist,
so I get this. I understand really really well how
hard it is sometimes to show up as yourself and
make mistakes and not be perfect, and how that doing
it over and over again helps you get better. And
(14:25):
it's okay, it's perfectly okay not to be perfect. Right,
So each topic adds variety for menu. It's like changing
up one little ingredient, right if you take garlic and
add in onions or whatever. But those are the tastes
that you enjoy. I'm not an onion fan, so I'm
going to use garlic more than I will onions. Probably.
(14:45):
That's what makes my content completely unique to me, giving
your audience a satisfying experience while staying true to your
mission because you're speaking to them and their pain points
and using your story to help them do that. So
the next thing is this, I call it the social
media matrix. It's not like the movie The Matrix. Your
(15:08):
dinner rotation, right, it's the concept of you wouldn't serve
spaghetti or whatever every single day. Yeah, content needs options.
So an example of a social media matrix for a
menu would be on Monday, you serve up educational content.
Get your audience something new that they need skill set for.
(15:29):
Tuesdays are inspirational story, share a personal story or a
client success story. Wednesdays engage. You use engagement posts, so
ask a question, run a poll, or share something behind
the scenes. Yeah, Thursday, create some value based content. Highlight
your values, your mission, your vision, and show how that
(15:51):
is an action for your business. Friday could be a
call to action post. Encourage your audience to take that
next step, that action you want them to take to
engage with you. This rotation, the social media matrix of
different types of content meals that you serve up ensures
that your audience gets a balanced content diet. If you're
(16:14):
always serving up dessert and not the meal, then they're
going to either get really really overweight or they're not
going to have a well rounded nutrition. Right, it's not
healthy for them. So keep your message entertaining, educational, and
not simply filled with what I call the icky overprocessed
(16:37):
spam spam every day one day. So, but you want
to know, you want to know that your content. It
keeps being fresh and engaging. But once you have these
content buckets, you have these content dishes created, you can
pull from them all day long because done all the
(16:57):
have you lifting by creating your story, understand your why,
understanding and your niche, all those things feed into the buckets. Yeah,
such clarity. My problem now is Stacy, I have so
many dishes I want to make because I am so
clear on my on my content buckets, my meals. It's
like I was telling you, I have content built out
(17:18):
for the rest of the year. I have so many ideas.
It becomes a content machine or content kitchen that just
hums along with no problem. So there are some additional
ingredients that can help your content to get a little
bit better, which is just like a great lasagna depends
on high quality ingredients. Your content depends on using the
(17:39):
right tools. So there's the platforms which all just use
the pasta based as an example, choose platforms where your
audience is most active. You don't have to be in
every platform, I say even, just choose one platform that
you know your audience is a stick at it and
just own it and then move to the next platform,
(18:00):
even when it might not be necessary to move to
other platform. Yeah, then there's the flavoring, the herbs and
the spices. Right. So you want to use tools like
Canva and grammarly to save time and to polish your content.
You don't have to do all that by yourself. You
can use tools that simplify it. You can use templates
in Canva, they had your colors, Yeah, swap it out,
(18:23):
so we'll do stuff like we have three or four
versions of what a quote should look like when a
quote's on there, Yeah, rot it. So those templates are
already made, one and done, and we just have to
put in our new content as we have it. Let
youceive content and reuse it. You have a dish that
works really really well, why would you not bring it
back and use ACA. Don't be afraid that. If you've
(18:47):
tested it and it works and got tons of engagement,
save that. Do more of that. Like the people are
telling you that's good stuff, then they're telling you that's
the good stuff. So definitely look at what the what
the people are telling you, your audience is telling you.
Now there's the sauce. This is the thing that kind
of brings everything together, right, which is like the themes
you have marching themes that brings everything together. It brings
(19:10):
the platform, it brings the creative, the writing, everything together.
And then the format is like the cheese layers they
guey goodness. Think about what resonates, the short videos, the
long blog posts, the engaging carousels, whatever works for your audience,
and you rotated that in your matrix of menu. Then
you know what works. That's the eye guey goodness that's
(19:34):
going to come from all of that. So you think
the right ingredients ensures your content is both effective and enjoyable,
delicious to create and delicious for your audience. So it's
fun to create and it's just good. It's goodness for them.
So the next thing is kind of like the secret weapon,
but not really the secret weapon. I mean people know
(19:55):
about it, but I call it the sous chef of
content is ai. AI is like your sioux chef. The
AI is like having a little bit of an assistant
in the kitchen. It helps with the prep work, It
suggests creative ideas. It can help you keep everything running smoothly,
so it can brainstorm topics, suggesting recipes. So if you
(20:19):
have your main themes, you can throw that into chat GPT,
and it can help you generate ideas on your themes.
You can draft content, it can, so I call that
prepping the ingredients, right, So it's like prepping everything for
you or the shaft. It can create those first drafts
which you can then refine and personalize with your story,
(20:39):
your voice, your magic. It can taste the dishes for you,
which is pretty freaking amazing now because it can analyze data.
AI tools can analyze analytics, can show you what's working,
what's not working, so you can do more of what's
actually working and taste good tastes great to your actual customer. Yeah,
(21:02):
and it can customize your menu as well, because sometimes
you get in a rut, right, like we don't have
any more ideas. It can tailor and personalize your messaging
to specific segments in your audience too, Like if if
ours just feel good entrepreneurs, we could one day customized
content for a massage therapist and one day we could
(21:26):
customized content to a tattoo artist. It did depending on
what we want the example or content to be, so
it's can personalized. And it can clean the kitchen. Who
wouldn't want to clean kitchen? Like I want to cook
but I do not like to clean. So when my
husband and I were engaged or dating, I guess it.
So I'll cook for you all day long, but you
(21:46):
have to clean the kitchen because last thing I'm gonna
do have to sitting there for an hour or two
is to clean the kitchen. Yeah, the deal, like quickly said, deal.
But the AI can automate some tasks for you too,
So you can use AI to schedule post to handle
repetitive tasks and it will save you time. So AI
isn't that here to replace your creativity or to be
(22:07):
exactly you, but it's here to enhance it, to make
it run smoother. Give your trusted su chef helping to
make the process easier so that you can focus more
on what matters, connecting with your audience and sharing your
passion and your why with them. I love it.
Speaker 2 (22:26):
That's amazing.
Speaker 3 (22:28):
So many people they stacy. They struggle with things like
I don't have time, or I don't know what to say,
or I'm afraid to be vulnerable or all things that
I've heard our clients say. So batching is like meal
propping right, soak a day batch all your content, spend
a day creating scheduling content for the week so that
(22:49):
you're not scrambling. Plus, it's a better use of your
time when you can chunk and stack your time that way.
As a business owner, you're in your group. I call
it the flow. When you're in your flow, yea, all
the things get all that created. And then if you
don't know what to say, always go back to your
recipe book. This is your story. Think about the challenges
that you face and the lessons that you have learned
(23:10):
along the way. These are your magical ingredients that always
really really good to your clients. So go back to
your recipe book. And then if you're afraid to be vulnerable,
sharing your story is hard, but it's like inviting someone
into your kitchen while you're cooking. It's messy, it's not
(23:31):
always easy, right, but it's where the magic happens, where
things come together. Your audience doesn't need perfection right here.
If you're a little bit messy, they don't care if
you have pasta on your on your shirts. What they
want is that to know someone understands them. That's right.
And actually, when you have a little sauce on your shirt,
(23:54):
it makes you start so much more relatable. That might
be the thing, like, if you have it so it
seems so much more real. So my last things really
are just about starting. You plan your menu, your core
themes right now, three to five big ideas that connect
(24:14):
your story to your audience's needs from their brainstorm a
few topics each theme. And then if you're filling stuck,
let Ai be your sous chef, take some of the
prep work off of your plate, and if you need
help finding clarity, I'm here. Let's connect. I'd love to
help you create a content plan that really feels as
inspiring as your mission. So content kitchen is a fun
(24:39):
place to be. It can be a little messy, but
once you've neeled down your meal rotations, it works like clockwork.
You can refine those ingredients, make sure it's a delicious
experience every single time, and that your audience gobbles it up.
Speaker 2 (24:55):
I love it.
Speaker 1 (24:57):
Amazing, amazing and so true, so important.
Speaker 2 (25:01):
You know you could you could take you can.
Speaker 1 (25:03):
You can really organize and schedule about a year's worth
of content very easily. I'll take a little time, but
you could actually schedule it. And then once you schedule it,
you could repurpose it over and over again. To all
different areas and before you know it, you know, you
could be all over the place and people like I
see you all over the place, you know, And that's
the type of marketing you want to do. That's great
(25:24):
organic marketing. That is great way to pull in clients.
If people want to grow the way you just explained it,
that is the way to grow.
Speaker 2 (25:33):
That is the way to you know.
Speaker 1 (25:35):
Elevate clients to your your your business and really develop
great relationships and help them really open their eyes and
see what they are good in, what they have knowledge,
and who their audiences and really they get they start
to understand what their.
Speaker 3 (25:51):
Business is about.
Speaker 1 (25:51):
Because sometimes people go into a business they have a passion,
they have a mission, they have a purpose, and they
just don't know how to put all pieces together. So
it all adds up, you know, and a lot because
you wanted to flow, you want everything to flow, yes,
you know, and that's a great way to do that.
And you know, I couldn't even set it better. Amazing, amazing,
(26:13):
you are amazing, Beverly.
Speaker 3 (26:15):
I love to cook, you know. So it's like I'm
going to use an analogy that really matters to me
because again, like it's your story. But it's all about them.
I know how overwhelming it can be when you have
you're in the grocery store and you have all these choices, right,
but you have a recipe and you read the recipe.
Now it's easy and it's focused and it's clear, and
the overwhelmed starts to just seep away. I mean, you
(26:37):
have tools like the AIOO chef. Like when we started
all this stacy by years ago, there was no AI
sous chef. We had to do it all by ourselves,
and so chef has just it's a game changer to
help really with prep and analyzing and seeing what works
and miss making it a little bit easier for you, yeah,
(26:58):
and cleaning up the kitchen a little bit so it's
not quite so messy in there for the process and
for me my clients when they come to me and
they say they're overwhelmed and that sometimes they hate marketing,
and like I said, I wanted to be fine. That's
why I use the kitchen the food analogy. When they're overwhelmed,
they they're wearing so many hats, like how do we
(27:22):
simplify it for them in a real clear formula or
a simple recipe it's a game changer for them is
now they can chunk and stack, get a year's more
of content out the door, and they can focus on
other things that they really love to do, working with
the client or maybe their books need help or whatever
else that you can free them up to be able
(27:43):
to create systems or processes or things in other areas
so that they can scale from us. We want them
to create more impact, magnify their impact, serve more people
that they want to actually work with. So it's not
just serving more people in general, but actually the people
they really like working with, so that it's fun to
go to work. Yeah, I have to work with that person. No,
(28:06):
we want you to work with people that you actually love,
that excite you and not drain you. And I don't
want marketing to ever feel like it's draining either. If
you have these core buckets and you have these core
menus and these core themes and the ingredients, you are unstoppable.
Speaker 2 (28:21):
Oh yes, definitely definitely.
Speaker 1 (28:26):
Now, if you had to take everything yet you talked
about today and you really want to emphasize it, what
are some important factors you really like to emphasize to
the audience today.
Speaker 3 (28:35):
It's key that you understand your why and your passion.
It's key that you know your story and the challenges
and lessons you've learned. And it's key that you step
in front of your brand to share your struggles and
be vulnerable, and that you speak to their pain points,
your niches, pain points thereass aspirations. I do a lot
(28:58):
with chat, GPT and prompting, and I'll put do a
lot of things like even now I've worked with entrepreneurs
for a long long time, I'll say, like give me
the top ten obstacles and then like reframe it, you know,
like how do you how do you twist it? You know,
like reframe it to how marketing fits in all of this. Right,
(29:19):
So I will actually like really ask questions. I'll go
and do some trending on Google on Google and see
what's trending related to these topics, and you can get
really refined information to help you hit right where you
need to. Because you know the thing, Stacy, you know
what you're talking about. You've been on the journey. Yeah,
(29:40):
I just need a little bit of the words to
help connect to the audience. Yeah, you can be the guide,
help them solve the problem, and you can magnify your impact.
And I know that right now the world needs way
more good and kindness and wellness, and I want to
help magnify that as much as possible. So that's why
(30:00):
we serve the feel good, purpose driven, big hearted solopreneurs
that are changing things through joy and kindness and wellness.
We want to bring as much as we can of
that to the world. You don't want to think small
or be small when you're doing those kinds of things
and doing that kind of work, So right, we are
here for all of that.
Speaker 2 (30:21):
Oh yeah, one hundred percent. One hundred percent. Now if
you tell everybody about the services that you provide.
Speaker 3 (30:27):
Sure so Bcenassociates Marketing dot Com is our website and
we help awaken your brand magic and bring it boldly
to life. Every client that works with us starts with
a brand spark. It's a ninety minute deep dive onto
where you've been, where you are, and where you want
to go and all the challenges in there, and then
(30:48):
we look at and provide you a plan, a blueprint,
a real plan priority order of what you can do.
We will we always see four to six possibilities and
front of you based on your particular story and then
what you should do and stop doing to own those
four to six opportunities going forward. And you can work
(31:10):
with us to help make that happen in a really
intensive way, or you can do that for yourself or
use other people. But that blueprint, that brand Spark blueprint
is so helpful for defining who you are, who you
serve the target market. So it's those key content themes
for yourself. You have clarity and focus, and it simplifies
(31:30):
marketing from the get go. So that ninety minute deep
dive is it's life changing for a lot of our
clients because it gives them clarity and focus they never
had before.
Speaker 2 (31:41):
I love it.
Speaker 1 (31:42):
I love it, and once again tell everybody your website
where they can find.
Speaker 3 (31:46):
You Bcassociates Marketing dot com or they can do a
search of Beverly Cornell's co R and e LL Beverly
like Beverly Hills and Cornell like the university. That's how
I considers well, I'm all over the Google page when
you search that, and you know, connect with me on
(32:06):
social or check out my website. I'd be happy to
chat and just see if we're a good fip for you.
Speaker 2 (32:12):
I love it.
Speaker 1 (32:12):
This has been amazing, Bev. I love having you on
the show. You are just an amazing person. You have
such great insight, and you're doing an amazing things with
so many of your clients. And I'm so proud of
you because you've really turned a lot of lives around.
Speaker 2 (32:25):
You know, people who are in.
Speaker 1 (32:26):
Startup businesses that really are looking to grow and really
expand their business and make a dream a reality.
Speaker 2 (32:33):
You've been helping them.
Speaker 1 (32:34):
And you know, I really commend you for that because
you're just like a great person when it comes to
marketing and branded and all that other good stuff.
Speaker 2 (32:42):
You are the girl. You definitely are the girl.
Speaker 3 (32:45):
You're very kind. I just want to do my little
part in the world with the gifts that I've been given.
That's that's my goal in this And again, like I said,
I have the gift of gab when it comes to
marketing a branding. Thank you for giving me an outlet.
Speaker 1 (32:58):
Oh you're very welcome. I this has been great, Beverly.
I love it and I will talk to you soon.
Thank you so much for being on the show today.
Hello everybody, and welcome to the Advisor with Stacy Chillemy.
And today I'm very excited because we have Beverly Cornell
here and she has her own podcast series here. She
is from BC and Associates Marketing. It's Wickedly yours. She
is just an amazing, amazing marketer and brander and she
is just here today to talk about the content Kitchen,
(00:26):
and she's going to tell you about the importance of
content and she's going to go really in depth about
it and teach you things that you never knew.
Speaker 2 (00:33):
So I'm really excited.
Speaker 1 (00:34):
And don't forget that she has her own podcasts on
our channel, so please go on it. She is actually
she is ranked the top two percent globally and she
is rocking it. So her stuff is killing it. She
is just doing an amazing job when it comes to
teaching about marketing and when teaching people about how to
(00:55):
really grow their business. She is the girl. So I
am so excited Beverly you on the show today. Tell
everybody a little about yourself or anyone who doesn't know
who you are.
Speaker 3 (01:05):
Hi, Stacy, thank you so much for having me back.
I'm so excited to talk today about the content kitchen
and how it can feed your business. We're gonna talk
about cooking today, which is one of my favorite topics.
So funny that you see when you say a two
percent thing, I kind of like, is that really me? Like?
I used to talk a lot as a kid and
was told I had the gift of gab. Somebody he's
(01:26):
appreciating it. I get it. I can totally know it.
Not about marketing and branding all day long. So I
guess I've found a place where it's okay to have
the gift of gab around this particular topic. Yeah, but yes,
So I am the founder and I'm a growth strategist
(01:46):
and a brand catalyst for those feel good businesses that
want to make an impact but feel extremely overwhelmed about
all that has to wear in their business. And content
creation is one of those things. It feels very overwhelming.
But I have some tips of ways that they can
(02:08):
really get focused and clear on how to create their
content that will really connect and really magnify their impact
far farther than they are right now.
Speaker 2 (02:16):
Yeah, I love it.
Speaker 1 (02:18):
So tell us a little about you know, because I
know you wanted to talk about you had everything. Really,
you're great when it comes to strategic planning, and so
you know, give everybody like a little recap about like
each episode. We've done like three episodes, you know, and
you've had them all aline for a purpose, you know,
explain to them, you know, some of the things that
you've been going over and like the impact that could
(02:38):
have in our lives.
Speaker 3 (02:40):
So we have the series right that we've been talking about,
and we actually just talked about kind of changing the
name of it to Wickedly Branded and awakening your brand
magic and bringing it boldly to life. So I was
very thoughtful about the way that I wanted these episodes
to go because I feel like so many of our
clients struggle with these exact things, and when we help
them in this order, it comes so much easier for them.
(03:01):
So the first one, I have a dog over here
who wants to say hi. The first one was all
about finding your why and it's like your heart right.
So anytime I make a recipe, I use what I
call the secret ingredient of love. When you make a
recipe and you put some love in it, you and
my son will say, Mom, don't forget the love, and
I have to like pull it for my heart. I
have hearts on today too. I pop it into the dish,
(03:24):
and it's this idea of it's you. It's your energy,
it's your passion, it's your mission, it's the difference that
you want to make in the world. Understanding your why,
it's really the driving force between everything that you do
in your business. It's what keeps you going and there's
probably lots of hard days as a business owner, and
(03:47):
it's really what connects deeply with your audience. So if
you haven't identified your why, go back to episode one,
that first episode, because if you don't, without the why,
everything else we're going to talk about is going to
feel very scattered. Yes, why is the foundation for your brand,
and it brings clarity to everything else you're gonna do.
It's gonna be a great filter to make business decisions.
The second episode builds on that clarity. So once you
(04:10):
have the why in your crystal clear and who, then
you want to get crystal clear on who you serve,
the problem that you solve, and the transformation that you
offer to your clients. So we talked about how you
cannot serve everyone, could you leave serving no one? Like
if you're just throwing things on the table, it's not
(04:31):
going to create a good experience. Instead, focus on your
ideal client, that absolutely the most favorite client that you
have right now. Really look at them and see how
you can replicate that client, speak to that client in
your marketing so that you can get more of those people. Gosh,
it's our own business, Stacy, we get to decide who
we work with. And if you get real intentional with that,
(04:52):
oh my gosh, it's so exciting. Yes, so understanding your
audience deeply, their dreams and aspirations, what keeps them up
but night, you can talk and craft messages and speak
directly to those hearts and that that makes them stay Wow,
this is exactly what I need and you are the
exact person I need to do to help me with this. Right. Yeah,
(05:13):
it doesn't just help your audience, it simplifies your work too,
because now when you're deciding on what you're going to create,
the content you're going to create, you know what to
say and what your audience wants to hear. Exactly super important.
And then the last one we did is about crafting
your brand story, which is super fun. Everyone loves stories.
It's a very human thing. The magic of storytelling is
(05:37):
the thing that connects you to the audience and builds trust.
And the best thing about it is inspires action because
that says, Oh, I want to do business with this person,
How do I do that? How do I figure that out?
So the story is what makes your brand human. Nobody
wants to do business with a logo. They want to
do business with a human. And I talked about my
story and how I've stepped in front of my brand
(05:58):
and how it takes you. It's your competitive difference, right
from just being another service provider to someone who the
audience really connects with and says, yeah, this person gets me.
They had the same experience. You know, they feel overwhelmed
whatever the thing is that you're helping them with. But
the big caveat here, I think so many people forget
(06:20):
and you and I talked about a little bit in
the last episode, was it's not just about you. Yes,
it's about your audience. That they're the hero and all
this and you're just guide. It helps them achieve this
amazing transformation that you've been there before. Talked about the
core story, the business story, and the living story. Yes,
(06:41):
and how showing up as you authentically you like me,
my red hair, my pin hair, my magic, I have
a wand like however you show up, you should show
up for your audience because not only will it connect,
but it will be memorable and it will be meg
medic because fully you, authenticity is a word that's used
(07:04):
all the time. May think, just really focusing on you
and your story and who you are. That's the part
that if you show up like that every day, even
talking about how you how you struggled yourself, like that's
that's the gold at the end of the rainbow. We
need to Yeah, so now we have the why, and
we have the clarity, and we have the brand story.
(07:25):
The next step to turning this into an amazing brand
that's bringing it to life is the foundation is consistent
and compiling content.
Speaker 1 (07:36):
Mm hmm.
Speaker 3 (07:37):
And that's what I hope we're going to talk about today,
which is how we're gonna build a content engine that
doesn't just keep your audience engaged, but also feels manageable
and dare I say fun? So let's get started. If
you don't mind, let's stop it right. I have this
(07:59):
really fun analogy or story that I use for content,
and it's all about planning a dinner party. So imagine
that you set this beautiful table, right, You've picked a
perfect playlist, have in the background the ambiance, You've created
a delicious menu. But then you don't invite anyone, right,
(08:21):
or you invite them one and don't RSVP and don't
know who's gonna come. Yeah, So what happens when one happens?
When you don't invite them or you don't follow up,
no one shows up. So you've created this beautiful dinner
part in all of this work, and then there's no
one there to partake in this amazing experience, right, Like
so many entrepreneurs create these meals of content and no
(08:45):
one shows up. So content is your way of inviting
your audience to connect with you. It's how you remind them, Hey,
I see you, I care about you and want to
help you. Yeah, I did this really special thing for you,
specifically for you. So for me, it's for those purpose driven,
(09:08):
feel good solopreneurs, it's not just about being visible. It's
about aligning this content with your mission because you want
to make a huge impact and your story. So every
single post, every single email is a chance for you
to reflect your values and inspire others. In your content.
And when you approach your content as a way to serve,
(09:30):
serve a meal, serve them and share this passion you have,
whatever that is for you know, for this scenario it's cooking,
and for me it's marketing and branding, it stops feeling
like a chore and starts feeling like a gift. Yes,
and that you're speaking to one person. So I often
even will say sometimes like when you're writing your content,
put like your best friend there, or put a picture
(09:52):
of your ideal audience there, so you're speaking right to
them and not like out to the masses. Yeah, because
that's when it's start to feel like a chot and
not like a really unique special exchange or sharing of
this information. Right one.
Speaker 1 (10:08):
I love it. I love it, you know. It's it's
so important to speak to your audience. And a lot
of times people don't do that. A lot of times
people are sharing information, but they're not speaking to their audience,
and so their audience is just like not listening. They're
looking at the first couple of sentences, they're clicking off,
and people don't understand. I don't understand. I you know,
people aren't listening reading my articles. They you know, they
(10:30):
click off and this and that because they're not speaking
to their audience, they're not really hitting their pain points
and not really understanding what their audience needs.
Speaker 2 (10:39):
And it's so important to do that.
Speaker 3 (10:41):
I've done it, Stacy. I'm sure you've done it too,
where you think you've written the most perfect piece of content.
Oh my, this is gonna hit I's gonna love it,
and then crickets. Yes, because it was more about you
than it was about the gift of serving. Yes, Yes,
it was about creating that beautiful picture or the most
perfect phrase and not really thinking about what it's supposed
to do and who it's supposed to hit. Yeah, it connects, right,
(11:06):
So I creating content like planning meals for a week.
Speaker 2 (11:10):
Yeah, you'll plan it.
Speaker 3 (11:11):
This is a perfect analogy. Your story and the niches,
your nichs. People who you serve, their obstacles, their fears
are the theme of the menu, and the content that
you deliver are the dishes that you serve up to
your particular customer. Yes, so here's how you build the
(11:32):
content engine step by step. The first thing is you
want to map your core themes. This is the menu inspiration.
So if you love chicken, if you love rice, if
you love green beans, You're gonna put that all in
a rotation, right, Your favorite things are always going to
sit in rotation, Yes, your rotation for your content. So
your core themes are the cuisines you're always going to
(11:54):
serve up. For example, my story focuses on finding your why, Yeah,
stepping in front of your brand in an authentic way
and telling your story, building clarity and confidence, and creating
marketing magic in your business. Those are my core cuisines
that I serve up with all of my content. That's
(12:15):
what my customers really need help with is finding that
clarity and focus, the confidence to step in front of
their brand. Help helping them to build their brand story.
And then really the magic's already inside of them. It's
just helping to awaken that and to serve it as
a dish to the world. Yeah, solopreneurs, so many of them.
(12:35):
Your themes should connect to your story, to your audience's needs,
and they will act as the foundation for everything else
you create. Yase, are the unique flavors to you, your
particular value proposition that you have to offer. Stacy has
her own story that's really freaking amazing. Nobody else has
Stacy's story, nobody else has my story, and nobody else
(12:58):
has your story. And there are clients waiting for your story.
They need you to help guide them. So once you
have like the menu, inspiration, the rotation in mind of
what you're gonna do, You're going to break down your
themes into topics. These are the individual side dishes, main dish, desserts, appetizers.
(13:19):
So each theme, you should brainstorm the topics underneath, so
all the appetizers you can serve up, all the main
dishes you can serve up, so every single one of
those buckets that you created. So, for example, theme could
be building an authentic brand that would be for us,
how to a sub appetizer could be how to find
your voice and not get lost in the competition trap? Right,
(13:42):
So I'm taking it and I'm breaking it down into
another like pain point. So many people that they feel
like they have to be just like somebody else and
not live uniquely into their own magic. Three layers of
a good brand story, which we talked a little bit
about earlier, the core story, the business story, and the
living story, and then the why authenticity beats perfection and
(14:03):
marketing all day long. Progress over perfection All day long.
We talk about that because so many solopreneurs that we
know and work with are perfectionists. I'm a recovering perfectionist,
so I get this. I understand really really well how
hard it is sometimes to show up as yourself and
make mistakes and not be perfect, and how that doing
it over and over again helps you get better. And
(14:25):
it's okay, it's perfectly okay not to be perfect. Right,
So each topic adds variety for menu. It's like changing
up one little ingredient, right if you take garlic and
add in onions or whatever. But those are the tastes
that you enjoy. I'm not an onion fan, so I'm
going to use garlic more than I will onions. Probably.
(14:45):
That's what makes my content completely unique to me, giving
your audience a satisfying experience while staying true to your
mission because you're speaking to them and their pain points
and using your story to help them do that. So
the next thing is this, I call it the social
media matrix. It's not like the movie The Matrix. Your
(15:08):
dinner rotation, right, it's the concept of you wouldn't serve
spaghetti or whatever every single day. Yeah, content needs options.
So an example of a social media matrix for a
menu would be on Monday, you serve up educational content.
Get your audience something new that they need skill set for.
(15:29):
Tuesdays are inspirational story, share a personal story or a
client success story. Wednesdays engage. You use engagement posts, so
ask a question, run a poll, or share something behind
the scenes. Yeah, Thursday, create some value based content. Highlight
your values, your mission, your vision, and show how that
(15:51):
is an action for your business. Friday could be a
call to action post. Encourage your audience to take that
next step, that action you want them to take to
engage with you. This rotation, the social media matrix of
different types of content meals that you serve up ensures
that your audience gets a balanced content diet. If you're
(16:14):
always serving up dessert and not the meal, then they're
going to either get really really overweight or they're not
going to have a well rounded nutrition. Right, it's not
healthy for them. So keep your message entertaining, educational, and
not simply filled with what I call the icky overprocessed
(16:37):
spam spam every day one day. So, but you want
to know, you want to know that your content. It
keeps being fresh and engaging. But once you have these
content buckets, you have these content dishes created, you can
pull from them all day long because done all the
(16:57):
have you lifting by creating your story, understand your why,
understanding and your niche, all those things feed into the buckets. Yeah,
such clarity. My problem now is Stacy, I have so
many dishes I want to make because I am so
clear on my on my content buckets, my meals. It's
like I was telling you, I have content built out
(17:18):
for the rest of the year. I have so many ideas.
It becomes a content machine or content kitchen that just
hums along with no problem. So there are some additional
ingredients that can help your content to get a little
bit better, which is just like a great lasagna depends
on high quality ingredients. Your content depends on using the
(17:39):
right tools. So there's the platforms which all just use
the pasta based as an example, choose platforms where your
audience is most active. You don't have to be in
every platform, I say even, just choose one platform that
you know your audience is a stick at it and
just own it and then move to the next platform,
(18:00):
even when it might not be necessary to move to
other platform. Yeah, then there's the flavoring, the herbs and
the spices. Right. So you want to use tools like
Canva and grammarly to save time and to polish your content.
You don't have to do all that by yourself. You
can use tools that simplify it. You can use templates
in Canva, they had your colors, Yeah, swap it out,
(18:23):
so we'll do stuff like we have three or four
versions of what a quote should look like when a
quote's on there, Yeah, rot it. So those templates are
already made, one and done, and we just have to
put in our new content as we have it. Let
youceive content and reuse it. You have a dish that
works really really well, why would you not bring it
back and use ACA. Don't be afraid that. If you've
(18:47):
tested it and it works and got tons of engagement,
save that. Do more of that. Like the people are
telling you that's good stuff, then they're telling you that's
the good stuff. So definitely look at what the what
the people are telling you, your audience is telling you.
Now there's the sauce. This is the thing that kind
of brings everything together, right, which is like the themes
you have marching themes that brings everything together. It brings
(19:10):
the platform, it brings the creative, the writing, everything together.
And then the format is like the cheese layers they
guey goodness. Think about what resonates, the short videos, the
long blog posts, the engaging carousels, whatever works for your audience,
and you rotated that in your matrix of menu. Then
you know what works. That's the eye guey goodness that's
(19:34):
going to come from all of that. So you think
the right ingredients ensures your content is both effective and enjoyable,
delicious to create and delicious for your audience. So it's
fun to create and it's just good. It's goodness for them.
So the next thing is kind of like the secret weapon,
but not really the secret weapon. I mean people know
(19:55):
about it, but I call it the sous chef of
content is ai. AI is like your sioux chef. The
AI is like having a little bit of an assistant
in the kitchen. It helps with the prep work, It
suggests creative ideas. It can help you keep everything running smoothly,
so it can brainstorm topics, suggesting recipes. So if you
(20:19):
have your main themes, you can throw that into chat GPT,
and it can help you generate ideas on your themes.
You can draft content, it can, so I call that
prepping the ingredients, right, So it's like prepping everything for
you or the shaft. It can create those first drafts
which you can then refine and personalize with your story,
(20:39):
your voice, your magic. It can taste the dishes for you,
which is pretty freaking amazing now because it can analyze data.
AI tools can analyze analytics, can show you what's working,
what's not working, so you can do more of what's
actually working and taste good tastes great to your actual customer. Yeah,
(21:02):
and it can customize your menu as well, because sometimes
you get in a rut, right, like we don't have
any more ideas. It can tailor and personalize your messaging
to specific segments in your audience too, Like if if
ours just feel good entrepreneurs, we could one day customized
content for a massage therapist and one day we could
(21:26):
customized content to a tattoo artist. It did depending on
what we want the example or content to be, so
it's can personalized. And it can clean the kitchen. Who
wouldn't want to clean kitchen? Like I want to cook
but I do not like to clean. So when my
husband and I were engaged or dating, I guess it.
So I'll cook for you all day long, but you
(21:46):
have to clean the kitchen because last thing I'm gonna
do have to sitting there for an hour or two
is to clean the kitchen. Yeah, the deal, like quickly said, deal.
But the AI can automate some tasks for you too,
So you can use AI to schedule post to handle
repetitive tasks and it will save you time. So AI
isn't that here to replace your creativity or to be
(22:07):
exactly you, but it's here to enhance it, to make
it run smoother. Give your trusted su chef helping to
make the process easier so that you can focus more
on what matters, connecting with your audience and sharing your
passion and your why with them. I love it.
Speaker 2 (22:26):
That's amazing.
Speaker 3 (22:28):
So many people they stacy. They struggle with things like
I don't have time, or I don't know what to say,
or I'm afraid to be vulnerable or all things that
I've heard our clients say. So batching is like meal
propping right, soak a day batch all your content, spend
a day creating scheduling content for the week so that
(22:49):
you're not scrambling. Plus, it's a better use of your
time when you can chunk and stack your time that way.
As a business owner, you're in your group. I call
it the flow. When you're in your flow, yea, all
the things get all that created. And then if you
don't know what to say, always go back to your
recipe book. This is your story. Think about the challenges
that you face and the lessons that you have learned
(23:10):
along the way. These are your magical ingredients that always
really really good to your clients. So go back to
your recipe book. And then if you're afraid to be vulnerable,
sharing your story is hard, but it's like inviting someone
into your kitchen while you're cooking. It's messy, it's not
(23:31):
always easy, right, but it's where the magic happens, where
things come together. Your audience doesn't need perfection right here.
If you're a little bit messy, they don't care if
you have pasta on your on your shirts. What they
want is that to know someone understands them. That's right.
And actually, when you have a little sauce on your shirt,
(23:54):
it makes you start so much more relatable. That might
be the thing, like, if you have it so it
seems so much more real. So my last things really
are just about starting. You plan your menu, your core
themes right now, three to five big ideas that connect
(24:14):
your story to your audience's needs from their brainstorm a
few topics each theme. And then if you're filling stuck,
let Ai be your sous chef, take some of the
prep work off of your plate, and if you need
help finding clarity, I'm here. Let's connect. I'd love to
help you create a content plan that really feels as
inspiring as your mission. So content kitchen is a fun
(24:39):
place to be. It can be a little messy, but
once you've neeled down your meal rotations, it works like clockwork.
You can refine those ingredients, make sure it's a delicious
experience every single time, and that your audience gobbles it up.
Speaker 2 (24:55):
I love it.
Speaker 1 (24:57):
Amazing, amazing and so true, so important.
Speaker 2 (25:01):
You know you could you could take you can.
Speaker 1 (25:03):
You can really organize and schedule about a year's worth
of content very easily. I'll take a little time, but
you could actually schedule it. And then once you schedule it,
you could repurpose it over and over again. To all
different areas and before you know it, you know, you
could be all over the place and people like I
see you all over the place, you know, And that's
the type of marketing you want to do. That's great
(25:24):
organic marketing. That is great way to pull in clients.
If people want to grow the way you just explained it,
that is the way to grow.
Speaker 2 (25:33):
That is the way to you know.
Speaker 1 (25:35):
Elevate clients to your your your business and really develop
great relationships and help them really open their eyes and
see what they are good in, what they have knowledge,
and who their audiences and really they get they start
to understand what their.
Speaker 3 (25:51):
Business is about.
Speaker 1 (25:51):
Because sometimes people go into a business they have a passion,
they have a mission, they have a purpose, and they
just don't know how to put all pieces together. So
it all adds up, you know, and a lot because
you wanted to flow, you want everything to flow, yes,
you know, and that's a great way to do that.
And you know, I couldn't even set it better. Amazing, amazing,
(26:13):
you are amazing, Beverly.
Speaker 3 (26:15):
I love to cook, you know. So it's like I'm
going to use an analogy that really matters to me
because again, like it's your story. But it's all about them.
I know how overwhelming it can be when you have
you're in the grocery store and you have all these choices, right,
but you have a recipe and you read the recipe.
Now it's easy and it's focused and it's clear, and
the overwhelmed starts to just seep away. I mean, you
(26:37):
have tools like the AIOO chef. Like when we started
all this stacy by years ago, there was no AI
sous chef. We had to do it all by ourselves,
and so chef has just it's a game changer to
help really with prep and analyzing and seeing what works
and miss making it a little bit easier for you, yeah,
(26:58):
and cleaning up the kitchen a little bit so it's
not quite so messy in there for the process and
for me my clients when they come to me and
they say they're overwhelmed and that sometimes they hate marketing,
and like I said, I wanted to be fine. That's
why I use the kitchen the food analogy. When they're overwhelmed,
they they're wearing so many hats, like how do we
(27:22):
simplify it for them in a real clear formula or
a simple recipe it's a game changer for them is
now they can chunk and stack, get a year's more
of content out the door, and they can focus on
other things that they really love to do, working with
the client or maybe their books need help or whatever
else that you can free them up to be able
(27:43):
to create systems or processes or things in other areas
so that they can scale from us. We want them
to create more impact, magnify their impact, serve more people
that they want to actually work with. So it's not
just serving more people in general, but actually the people
they really like working with, so that it's fun to
go to work. Yeah, I have to work with that person. No,
(28:06):
we want you to work with people that you actually love,
that excite you and not drain you. And I don't
want marketing to ever feel like it's draining either. If
you have these core buckets and you have these core
menus and these core themes and the ingredients, you are unstoppable.
Speaker 2 (28:21):
Oh yes, definitely definitely.
Speaker 1 (28:26):
Now, if you had to take everything yet you talked
about today and you really want to emphasize it, what
are some important factors you really like to emphasize to
the audience today.
Speaker 3 (28:35):
It's key that you understand your why and your passion.
It's key that you know your story and the challenges
and lessons you've learned. And it's key that you step
in front of your brand to share your struggles and
be vulnerable, and that you speak to their pain points,
your niches, pain points thereass aspirations. I do a lot
(28:58):
with chat, GPT and prompting, and I'll put do a
lot of things like even now I've worked with entrepreneurs
for a long long time, I'll say, like give me
the top ten obstacles and then like reframe it, you know,
like how do you how do you twist it? You know,
like reframe it to how marketing fits in all of this. Right,
(29:19):
So I will actually like really ask questions. I'll go
and do some trending on Google on Google and see
what's trending related to these topics, and you can get
really refined information to help you hit right where you
need to. Because you know the thing, Stacy, you know
what you're talking about. You've been on the journey. Yeah,
(29:40):
I just need a little bit of the words to
help connect to the audience. Yeah, you can be the guide,
help them solve the problem, and you can magnify your impact.
And I know that right now the world needs way
more good and kindness and wellness, and I want to
help magnify that as much as possible. So that's why
(30:00):
we serve the feel good, purpose driven, big hearted solopreneurs
that are changing things through joy and kindness and wellness.
We want to bring as much as we can of
that to the world. You don't want to think small
or be small when you're doing those kinds of things
and doing that kind of work, So right, we are
here for all of that.
Speaker 2 (30:21):
Oh yeah, one hundred percent. One hundred percent. Now if
you tell everybody about the services that you provide.
Speaker 3 (30:27):
Sure so Bcenassociates Marketing dot Com is our website and
we help awaken your brand magic and bring it boldly
to life. Every client that works with us starts with
a brand spark. It's a ninety minute deep dive onto
where you've been, where you are, and where you want
to go and all the challenges in there, and then
(30:48):
we look at and provide you a plan, a blueprint,
a real plan priority order of what you can do.
We will we always see four to six possibilities and
front of you based on your particular story and then
what you should do and stop doing to own those
four to six opportunities going forward. And you can work
(31:10):
with us to help make that happen in a really
intensive way, or you can do that for yourself or
use other people. But that blueprint, that brand Spark blueprint
is so helpful for defining who you are, who you
serve the target market. So it's those key content themes
for yourself. You have clarity and focus, and it simplifies
(31:30):
marketing from the get go. So that ninety minute deep
dive is it's life changing for a lot of our
clients because it gives them clarity and focus they never
had before.
Speaker 2 (31:41):
I love it.
Speaker 1 (31:42):
I love it, and once again tell everybody your website
where they can find.
Speaker 3 (31:46):
You Bcassociates Marketing dot com or they can do a
search of Beverly Cornell's co R and e LL Beverly
like Beverly Hills and Cornell like the university. That's how
I considers well, I'm all over the Google page when
you search that, and you know, connect with me on
(32:06):
social or check out my website. I'd be happy to
chat and just see if we're a good fip for you.
Speaker 2 (32:12):
I love it.
Speaker 1 (32:12):
This has been amazing, Bev. I love having you on
the show. You are just an amazing person. You have
such great insight, and you're doing an amazing things with
so many of your clients. And I'm so proud of
you because you've really turned a lot of lives around.
Speaker 2 (32:25):
You know, people who are in.
Speaker 1 (32:26):
Startup businesses that really are looking to grow and really
expand their business and make a dream a reality.
Speaker 2 (32:33):
You've been helping them.
Speaker 1 (32:34):
And you know, I really commend you for that because
you're just like a great person when it comes to
marketing and branded and all that other good stuff.
Speaker 2 (32:42):
You are the girl. You definitely are the girl.
Speaker 3 (32:45):
You're very kind. I just want to do my little
part in the world with the gifts that I've been given.
That's that's my goal in this And again, like I said,
I have the gift of gab when it comes to
marketing a branding. Thank you for giving me an outlet.
Speaker 1 (32:58):
Oh you're very welcome. I this has been great, Beverly.
I love it and I will talk to you soon.
Thank you so much for being on the show today.
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