Mastering the Art of Real Estate with Susanna Delman, Energy Architect Essential Clearing

Episode Transcript
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Speaker 1 (00:38):
Good morning, and welcome to Mastering the Art of Real Estate.
I'm your host, Debbie DiMaggio. We are here today with
one of my friends and colleagues, Susannah Delman. She is
not a realtor, but she helps realtors and other business
owners with their businesses. Her company is called Essential Clearing.
Let's bring Susannah in.

Speaker 2 (01:01):
Hill. Thank you so much.

Speaker 1 (01:03):
Hi, We're so happy to have you. I'm so excited.
I was we were at a house earlier this morning,
cleaning it up for the Saturday and Sunday open house,
and I was thinking to myself, what would Susannah do?
And so one of the things that you told me
to do when you cleared three of our houses, and
we'll talk a little bit about that, is at the
time you said bright yellow sunflowers, there was no other flower.

(01:27):
You were very clear that it had to be bright
yellow sunflowers. So that's what I'm going to go get today,
unless because it's a different time of year, you recommend
something different. So we'll get into that. So let me
get into it and introduce Susanna. I was referred to
you by one of my and R B and I colleagues,

(01:47):
and you came highly recommended at the time, I had
Susanna clear three of our homes. Two of the three
homes ended up getting two offers after being on the
market for a long while. Usually after being on the
market a while you may get one. We got two
after months on the market. Unfortunately, the third did not sell,
but we will discuss that during the episode. Because I
never did call you to kind of go through that,

(02:10):
I have a feeling why, and it'll be interesting because
I never did circle back with that, So let's introduce you.
Susanna works to restore energetic harmony using flower essence and
other vibrational methods to shift what is not working in
a home, environment or life. Susanna has been working as
an energetic harmonizer for more than twenty years and as

(02:32):
a certified Flower Essence counselor, a trained animal communicator, holds
a Master of Public Health and is a Reiki master.
As the inspiration for Essential Clearing, Susanna works with spaces, businesses,
and people's lives to help change their vibration and improve
the potentiality for all involved. She is the mastermind behind

(02:54):
Essential Clearing. Additionally, Susanna owns Animal RX Essences and alternative
Flower Essence company for animals because your fur or feathered
friend can't do talk therapy. She has been a featured
speaker and writer on flower essences for human and animal
health and energy, architecture and energetic harmonizing for businesses, homes,

(03:15):
and real estate. So wow, that I didn't know about
the other additional things that you're doing, so I have
to I'm not going to talk a lot about it
because I'll start to cry. But we're right in the
middle of the LA fires. Is there anything you can
do for the animals?

Speaker 2 (03:29):
Now? I know, and it's It's been a lot of
sleepless nights for people up here in northern California who
really care about people and animals there. I've been sending
a lot of energy there and I'm going to work
with some of my flower essences to see the you know,

(03:52):
I mean, dream of rain, dream of calm wind that
that you know, and create that. I was thinking about
that not too long ago. I was with a class
and we were very concerned about what people weren't saying,
excuse me, about climate change and global warming, and so

(04:16):
we created the space to open it up and then
within a month, everybody was talking about it. That's when
al Gore's book came out. So there's so much power
in the energy of intention, and that's what you know,
That's what I know, I am, and I'm sure a
lot of us are doing.

Speaker 1 (04:36):
With the thin brain what we could do, right, Think
of dream of rain, think of rain and no wins, a.

Speaker 2 (04:45):
Mass rain clouds over the area. Yeah, yeah, well that
will help all of the all of the energy going
towards that.

Speaker 1 (04:55):
Okay, that's great. That's really one safety and safety right,
that's wonderful. That was a whole thing that I didn't
anticipate bringing up in this episode. So let's go back.
Describe your career path and how and what first did
before getting into essential clearing. Did you do it right

(05:15):
after college or right when you got into your career
life and was it part of your family history and DNA.

Speaker 2 (05:24):
So I was it was not. In nineteen eighty two
or eighty three, a friend of mine gave me a
bottle of rescue Remedy and said, you're going to love this,
and rescue remedy is the most wild widely known flower essence.
And I did not do anything with flower essences except

(05:48):
for know about rescue remedy for that time until sometime
in the eighties. I had a couple of cats and
I went to a vet and she gave me flower
essences to treat my cats. And then like a little
switch went on, so I had you know, I had

(06:09):
a normal college dropout saying happen, and I became a hairdresser.
Then I went back to school. Then I worked for nonprofits.
Then I got a Master of Public Health for career reasons,
and then all the while taking flower Essence classes, buying

(06:30):
kits of flower essences, taking more classes, learning energy architecture,
which is literally working with the energy of a space
people's lives to bring in what they want, what the
space wants. And eventually I had had enough of nonprofits.
I'd had enough of not driving my own car, you know,

(06:56):
not being behind my own life in business, and I
thought I would become a Flower Essence counselor. I opened
an office, I manifested a second set of flower essences
for that office. I manifested at more flower essences, and

(07:18):
I was sitting in my office a lot, taking naps,
not getting a lot of business, going to a lot
of networking events, and I had to have a come
to Jesus meeting with myself, which is always funny for
a Jew. But I was, Wow, what am I going

(07:41):
to do here? So I had remembered that I did
energy architecture, and I thought, let me try to cold
call realtors and help them sell homes. And you know, Debbie,
my business took off. Yeahow, so yeah, so I did.
I did that. That was the end of twenty seventeen.

(08:05):
In March of twenty eighteen, I joined B and I
I incorporated Essential Clearing, not incorporated per SE, but worked
with a very smart friend to get the name out branded.
Joined B and I had more access to realtors and

(08:25):
started cold calling a whole bunch. Word got out and
I still go to open houses to meet y'all and
I and that's that's how my business took off.

Speaker 1 (08:39):
Wow. Okay, So it wasn't part of your DNA. You weren't.
Weren't born into an intuitive family. You had a whole
different lot of different jobs before you started this yourself.
I mean you were, I.

Speaker 2 (08:53):
Think I was. I do think I was born into
an intuitive family. I think it came the matrilineal line.
My grandmother was definitely up to something so okay, but no, no,
not like no, I'm yeah, but that my cousin, my

(09:16):
first cousin in Switzerland works with flower essences also, so
it is.

Speaker 1 (09:23):
And it is coming down. Yeah, And did she start
or did you start first? We don't know. That's so interesting.
I mean, okay, there's so many different modalities, right, so
and you do some of the other ones. So can
you tell us the difference? I know when I called you,

(09:43):
I just know, just you know, funk shue is what
we learn early on. You kind of hear about fun
shue fung shue. So and then yes, we had someone
come into the house and funk shue our listings and
but she did it under the modality of funk shuais,
So can you tell us the difference from And I
didn't know about flower essence when I spoke to you.
I was referred to you to do a clearing and

(10:05):
so I didn't really know what it was. I'm just
please sell these houses. But what's the difference between reiki,
funk shue flower essence and shamanism?

Speaker 2 (10:19):
Okay, reiki funct wave flower essences. So reiki is an
energy that we manifest through our hands or through our eyes.
They say it comes from the sun. They also say
that everybody has the ability to do it. We just forgot.

(10:39):
And when I'm teaching people reiki, it's like a switch.
There's specific things that we do to turn that switch on,
and everybody can do reiki. A lot of people do
it naturally because it's been opened up in their lives
due to massage therapy. They're body workers. A lot of

(10:59):
body work works have not been attuned to reiki is
what it's called, but they are. They become able to
do reiki. Functui literally means after that.

Speaker 1 (11:12):
So with reiki, I just know people what I've heard.
I haven't done it. People lay on a table and
you're kind of doing this over the people but not
touching them. Is that kind of how it is?

Speaker 2 (11:23):
It can be done that way. People can also be touched.
Like when I do reiki, I prefer to touch people
because what happens is your hands get really warm, and
how you know, think about when you put on in
a heating pad and how good that feels, like really
bad cramps or a sore or something. And so I

(11:47):
love the feeling of the warm hands when I receive reiki.
So I love giving the reiki, but you go over
the chakra system. That's part of how it is. And
then if there's a physical issue, you work with that
physical issue, and you can people can be lying on
their back, they can be lying on their stomach. You
can send reiki remotely. That's another thing that I've been

(12:10):
doing with the fires, is sending reiki remotely to the areas.

Speaker 1 (12:16):
Yeah, okay, and so could I come, could I take
a could I come to an appointment and you do
it on me, but then show me how to do
it to myself so I can do it as often
as needed.

Speaker 2 (12:28):
If if we turn that switch on, you have to
be like you have to be a tuned So it's
sort of like a course you take. But absolutely absolutely,
And when I'm doing reiki, I'm working with a specific
set of flower essences and stones. And people do reiki
in different ways. I I believe I follow the Usui path.

(12:51):
And that's a whole other conversation.

Speaker 1 (12:54):
Okay, all right, I love this stuff. Okay, let's go
on to.

Speaker 2 (12:57):
Find show what you do. Okay. So fun shue literally
means order and funk shue. The house or the space
is divided up into nine nine quadrants, isn't right? Nine sections?
There's three in the front, three in the middle, and
three in the back. And I only know enough about

(13:19):
fun shue to be dangerous, is what I say. So
I when I'm working and I see something really glaring
about funk shue that needs to be corrected, I work
a lot with a fun shue master who is in
LA and I she's right now. I don't believe she's

(13:40):
taking any more clients, and sadly a lot of her
clients' homes have been lost in these fires. But if
I see something glaring and it pings with me, I
will check with her. Or sometimes I know the correction
because I've worked with it so much and worked with her.

(14:01):
But energy architecture, energetic harmonizing, which which is what I
do well, fits really beautifully with funk shue because one
of the things the funk schwe master will do is
I know you've worked with them, is clear the space.
And I do that, but more I start with clearing

(14:23):
the space with sage or other burning herbs, and then
work with the order in the in the space. But
you then said flower essences, So I'll tell you about
flower essences and then we can get back to that.
So flower essences are energy from the plant kingdom and

(14:45):
from the gems and from the earth. There's several different
things that are under the umbrella of flower essences, so
that it got too complicated to call it a whole
bunch of other things. But there's gemolixers and those actually
work physically with structure. Flower essences help us, and flowers

(15:09):
have messages for us. They are liquid messengers of support
for us, animals, the earth, and they're made very economically
by taking flowers at the height of their bloom, placing
them on a bowl of water, and then being solarized

(15:29):
in the sun for three hours, where the energy is
also preyed in by the creators of the essences. But
of course the universal energy is the creator of the essence.
And then you take drops out of that and they
are and then you use drops for treating emotional issues,

(15:52):
some psychological issues, and I use them. I've evolved my
work as a flower essence counselor based on the theory
of pants psychism, which is that there's consciousness in everything.
And so when I had that Aha moment, I was
using the Alaskan essences companies, sprays and then I evolved

(16:19):
and I thought, Wow, there's energy and everything and everything
is consciousness. So I started treating spaces as if they
were people and modifying the essence variation for them. Then,
and every single space has a different essence, not lineage,

(16:43):
of different essence resonance. And so that's what I treat
your house as if it is person.

Speaker 1 (16:50):
Okay, and so when you're going room to room, So
when you're going room to room, are you sprain a
bottle or are you doing drops on something? How are
you doing that?

Speaker 2 (17:00):
Actually, when I'm working in a let's say i'm working
in a lifting, I'm going around the place six times.
The first will be with sage. Then I'll be using
a flower essence combination that I believe changes the vibration
in a place to neutralize. Like if we could see

(17:24):
this space right here, it would look like a three
D graph paper like with energy lines running through it
at different angles. And sometimes something happened in a space
and it's like there's the energy, right. So the first
time I'm spraying, I'm spraying something that I will work

(17:45):
with because I'll go around a second time to smooth
that out, and then I'll bring in the essences that
I've made for the place, spray them, and then go
back around working with reiki and other energies again to
bring in that harmonizing energy which will help on the

(18:09):
quantum field, so past, present, in future. So here you
are on this trajectory that includes all of the other
people and animals and everybody who's been there healing that
energy from now into the future.

Speaker 1 (18:29):
To give the viewers an idea of what that meant
or means or can mean. I know one of the
things that I remembered was from one of the clearings,
is you wouldn't realize that there. You knew something had
happened in the house and there had I said, well,
the house had burned down, it was during the firestorm.
It had you know, was rebuilt. And you also said

(18:51):
that there. Yeah, you wanted to bless the land. And
there may have been Indians, there are some someone someone
you know who had died around there, but you you
felt something from a long long time ago, and so
you were you were I don't know how you say
appeasing that or clearing that or yeah, forgive. I think.

Speaker 2 (19:18):
Forgiveness that brings us into shamanism, because that was your
fourth question, I am. I am not a trained shaman,
but I believe that shamanism is based there. You know,
there's lots of different types of shaman and different they're
called different things. And today I was actually talking to

(19:38):
somebody about being a korand era, which is also another
word for which and THEO and I have developed because
because the land is very often part of what's if
we're just speaking about real estate, the land is part
of what has happened to the Something has happened to

(20:01):
the land, and the land needs healing. Also in the
firestorm ironic that we're talking about that today, there's so
much trauma and a lot of the listings that I
work with in the Oakland Hills and other places that
have had fire, there is that there's an energy of

(20:22):
the fire and even even I don't know thirty years later,
there's still that energy of the panic of the people
and the animals in that fire. So I use of
herbs and tobacco to offer back to the land and

(20:45):
talk to the land, and sometimes the flower essences in
my sprays are specifically for the space, and I've walked
properties apologizing to what has happened to that land. When
it's been reclaimed from streams, or it's the hillside has

(21:06):
been cut into, and the hillside did not get asked
or apologized to. I will work with those energies as well.

Speaker 1 (21:14):
That was one of the things that had happened. Yes,
it was on a downslope and so and then just
to circle back to the shamanism, what is that exactly?

Speaker 2 (21:26):
That's a really good question because a lot of people
call it a different different a lot of people relate
to it as different things. I'm not qualified to really
answer that question, like to really say what it is,
but I believe that it is honoring our planet and
the energies and the planet and working with them to heal.

(21:50):
And so I started. I have a friend who's a shaman,
actually a couple of them, and I have worked with
that modality in a way with them. So one of
the things when I'm working with a property that has

(22:11):
had a lot of issues is I will build a
nature space to honor the nature spirits on the land
that will not be crossed by any any person. It'll
it's its own space and it's for the nature spirits

(22:32):
and for the people who lived in that land. And
I was working with I got a call from somebody
who'd had her house cleared seven times and there were
still things were still happening at the house. And by things,
I mean a woman who had who was renting downstairs,

(22:53):
had donated a bunch of clothes and they showed up
back in her closet like different, like similar but different clothes.
I mean. It was the weirdest thing. And her I mean,
there were things that go bump in the night. And
she had some library books that had been in her
apartment and they wound up in her car, but she

(23:13):
didn't move them. It was and this house had been
worked on by several people, and I, you know, i'd
heard of a couple of them and and I was like,
I don't know. So I went there and I worked there,
and one of her comments was, Wow, nobody's ever done

(23:34):
what you're doing. And I'm like, yeah, I do think
I'm the only person doing it like this. And and
we built a little nature spirit area and I'll tell you,
I haven't heard from her things. Yeah, And that was
like and to me, it was a.

Speaker 1 (23:55):
It was a big.

Speaker 2 (23:57):
Wow, Okay, you're good at this for me, because these
were some of the best people, you know, two of them.
Their reputations are like up there and and in fact,
I was going to check in with her this week
next week because of because of just making sure that
everything is okay.

Speaker 1 (24:18):
That's incredible, Yeah, really validated what you do. You must
have felt great. So when you were going through that house,
what were you feeling when you were going through the house.

Speaker 2 (24:29):
Well, so that's that is such a good question, Debbie,
because you just think about what you have in your house. Okay,
I'm like, we're sitting on a sofa, right, my sofa.
I've had the sofa for a very long time. I'm
very fond of it. But it had to come from somewhere, right,

(24:49):
So it's cotton, it's cotton cloth, it's colored green, it's
stuff with stuff, it's built with wood, and I've sat
on it most lee for years. But somebody had to
make that cloth. Somebody dyed that cloth that you know
it was. The cotton came from somewhere, the batting came

(25:11):
from somewhere else, and all of those are we have,
Like we leave energy wherever we go. We're energy being.
So if I touch something, I'm leaving a little bit
of an of energy. Well what if the person who
cut down the tree that built the thing was in
a really bad mood and the tree was like ah
because it got killed. So all of that energy is

(25:35):
in there. So like in that house that I was
walking through, well, it was her grandmother's china cabinet, it
was her mother's table, it was these books that she
you know, amassed from all of these different places. It
was her energy, and so everything is like, you know,

(25:56):
the resonance is a little different everywhere. So part of
the work I do is just I hope this is
you know, I can't I don't you know, you can't
measure with a guide, your counter or whatever. I hope
that everything is sort of then harmonized and it's got
the same resonance. And so when I was going through

(26:19):
that house, there was a lot of her nervous energy,
her you know, her, the person who was living in
the adu with that nervous energy about oh my god,
are my book's gonna you know, what's going to happen?
You know, am I going to find like, you know,
the milk in the cabinet or is it going to
stay in the fridge? You know, those kind of things.

(26:41):
But the but that's you know. That's the thing. It's
like everything we touch, we leave a little bit of energy.
So so having somebody like me come and just smooth
it out so everything feels really good. In the conversation
this morning about the CORINDERA, I said, you know, I said, well,

(27:02):
when you walk in here, I was having my washing
machine repaired. When you walk in here, how does it feel?
And he was like, well, it feels really good. And
he has like a protection spray. This this appliance guy
has a protection spray he uses when he goes into
a blade houses. And I'm like, wow that you know,

(27:24):
that's amazing, that's what I do, you know. And he's like, yeah,
it feels really good in here, I said, And I'm like,
thank you, and you are magic because he touched the
machine and it worked.

Speaker 1 (27:35):
Oh so I have to ask what kind of protection
spray or what kind of protection spray do you offer
that people could buy.

Speaker 2 (27:44):
I have a I have a spray called protect Me actually,
and what it is is it's vertical, vertical and horizontal alignment.
And what it does is it creates you know, I
don't know if you're familiar. I'm sure you familiar, but
I don't know if your audience is familiar with the
auric field. But we have three layers of energy around us,

(28:09):
and if you kind of put your arms out, we're
in a big egg, you know, all the way around
and stuff gets in, like you know sometimes you know,
there's that Seinfeld episode about the close talker, right, Oh,
he was a really close talker. You know, they're like
in your face and you can't like they're like you

(28:30):
can literally feel them in your true right.

Speaker 1 (28:33):
You can't feel gets so close.

Speaker 2 (28:37):
When I was a hairstylist, I used to work with
a woman who would be like right up there. I'm
like no, So so this one to protect me. It
actually gets the energy out of your aura and helps
re knit that energy around you, sending it back to
the people it came from and ground you. So yeah,

(29:01):
it's a really cool essence. And and it's in the
Animal RX line also called Protection Plus because a lot
of our pets have boundary issues, so you know, so
it's yeah, but that but that one is really great.
I we have a common friend and I supply her

(29:22):
with it all the time, so.

Speaker 1 (29:24):
Well, I definitely protect you ordering that. After the show,
We're gonna We've gone on quite long. We're gonna take
a commercial break and we'll be right back with Susanna Delman.
Thank you, thank you. Welcome back to Mastering the Art

(30:10):
of Real Estate. I'm here with Susannah Delman. She is
with Essential Clearing. We're talking about flower essences and clearing
well specifically clearing houses for real estate agents so they
can sell their homes. What are some of the other
clients that you help other than realtors.

Speaker 2 (30:27):
I work with small business owners. I have contracts with
several of them. I work with a naturopathic clinic in
Marin and I love going in on a quarterly basis
to help things move along. Specifically, in a naturopathic clinic,

(30:48):
people are there because they've they it's really it's a
sad It can be a sad place and be a
happy place, and it really depends a lot of people
come in because they have nowhere else to turn, and
so there's that energy of like, oh my god, nobody
believes me and so all of that. So shifting that

(31:09):
energy on a regular basis really really helps. Same thing
with acupuncturists and other healing modalities that people wind up
at where it's you know, the last hope, and so
they when they get like a diagnosis is kind of

(31:31):
too broad. But when they get heard and they and
they know it's not all in their head, they will
like let all of that go right there. I worked
in Sasolito in a designed It was a design studio.
She did eco friendly design and eco fabrics and eco everything,

(31:56):
and everything was sourced sustainably and without chemicals. And people
would come in and they with environmental illness and multiple
chemical sensitivities. And when she knew what they were talking about,
and they were so frustrated because they tried to buy
a sofa and they couldn't because it made them sick.

(32:18):
When they felt heard, they just dropped their stuff. And
after a few years of that, people weren't coming in
because there was this energy of like in there. So
it's closed now, but I worked there quarterly or even

(32:40):
more so people would come in because when I got there,
there were years of this like hopelessness just kind of
built up in it, and her business was failing. And
then after that, her business, I think it doubled in
about a month because she because people were fine her

(33:00):
again because the energy was clear. And that's that's the thing.
That happens is that the energy goes out invisibly because
things are just moving smoothly. So that so with the
naturopathic clinics specifically, people started inviting the owner of the
clinic to speak internationally. Wow, and now he's doing that

(33:25):
and they yeah, they raise their rates and they're doing
better and more people are coming in and it's it's
wonderful to see that happen.

Speaker 1 (33:35):
Yeah, I love these testimonials. That is so exciting to hear,
especially because I've only used you one time, which I'll
be hiring you to do another couple jobs. But it's
you know, you don't I don't. I usually go in
hire and say, okay, do but you know, I don't
get the testimonials. I always trust people from the get go.
So it's really fun now to hear like all these
success stories. So I believe of but I'm sure there's

(34:01):
a lot of people who don't for whatever reason. Does
one have to believe in order to hire you? And
does one have to believe in order for it to work?

Speaker 2 (34:13):
So no, the answer is no, one doesn't either. Either way,
it does work. I was there was a lifting in
the Oakland Hills. Back to the fire and it had
been in the fire zone. It was one of those

(34:33):
houses that had been rebuilt, and the woman who was
living there needed to sell. It was a really sad situation.
I know you've seen them, Debbie so and I you know,
off off screen, I can tell you what this house was.
Everybody knew it had been on the market for over

(34:53):
a year. Fourth lifting agent, and he was desperate and
he hadn't had the listing very long. And a neighbor
in the area, you know, was like the neighborhood was
so tired of the listing. They were so tired of
the house being on the market. They were they you know,

(35:15):
they didn't know all that was going on, but something
not so great it happened. There were there were just
all these there was so much and they just wanted
it sold. And the woman was completely upside down and
just a lot of a lot of financial woes, a

(35:36):
lot of financial woes. And he didn't believe me at all.
He didn't believe that I could that. He was like,
you know, my friends sold it to him. You know,
She's like, you got just try it. You know, nothing
else has worked. He's like, I don't believe it's going
to work. I said, that's completely fine. Whatever it works.
You know I was in. He hired me. And here's

(35:59):
here's the thing. And this is I'm addressing all realtors
who watch this. Realtors, this helped your business. This If
it can, If my work can shorten a listing by
a weekend, you've paid for it. It doesn't matter the
size of the property. It's just if it shortens it

(36:21):
one weekend, you're onto the next listing, You're onto the
next thing. Don't A lot of times I will get well,
I've got to check with my client about it. I
need to talk to my client. Don't talk to your
client just for me, and that I am. You know,

(36:43):
you may talk to the client about the paint, but
you don't talk to the client about the painter. You
may talk to the client about having it cleaned, but
you don't say, oh, which cleaner do you want me
to use? You're you know, you don't like think of
me as the cleaner. Because what happened is a realtor

(37:04):
will talk to the client and the client will be like, oh, no,
that doesn't work. That I don't know. And then and
also the realtor will be like, well, asking the client
to pay for it. It's don't do that either. It's
just better if I'm just part of the thing, right.
So he did talk to her. I spoke to her.

(37:27):
This was a whole issue. Anyway. The house had been dead,
no visitors, nobody had seen it. I'm sure it had
been on broker's store every single time. It was a
new listing agent. It was like, you know, one of
the top producers couldn't sell that house. And two weeks

(37:47):
later it was sold. Wow, and just yeah, out of
the blue. I think there were I think I don't
remember how many offers. I'm still like about the place,
but out of the blue people came and the house
got sold. And that has happened a number of times

(38:11):
where nothing has happened. I cold called a realtor about
a property in Marin and it was it looked like
it should have been on the side of Mount Fuji.
It was hand made, you know, with built in tansu
in sliding doors and the and no, it was on

(38:34):
the market for a year. When I walked in, it
was like the door was like and there were cobwebs,
And two weeks later there were five offers. Out of
the blue, five full price offers. This was in a
different real estate time and it was sold to architects

(38:57):
who loved the bones of the place but wanted to
redo it. There had been no I mean literally cobwebs
coming down from the ceiling.

Speaker 1 (39:07):
Wow, that is incredible. All right, I've got four listings
for you, and one of them there's hoarders living there.
So again actually hoarders.

Speaker 2 (39:18):
Yeah, we'll talk about that. Austrey.

Speaker 1 (39:21):
You can you could get you can get into all
of the others right easily. No one's there. But what
do you do in the case of a hoarder? Do
I just give you the address? Do you go drive
past it? Can you handle one? Not going into the house?

Speaker 2 (39:36):
I do a lot of remote work. Actually, I was
just working in New Mexico and speaking of fire, the
this there was like there had been a fire. I
had worked in this house previously when my client, who's
an amazing astrologer moved was moving in, and there was

(39:58):
all this energy from the person who used to live
there and the land it it was. It was in
a beautiful forest. Well, come to find out, when we
she and I were talking, there was a huge forest
fire there, like huge, and it had been like a
fire that had been set intentionally by the by the

(40:21):
parks people, but they decided to go have lunch instead
of watching it. And her neighbor's place was completely burnt
over the ground and there was just she she wanted,
you know, she told me about that. She wanted you know,
things were not going the way her and her partner
wanted business wise, and she wanted me to come in

(40:45):
and the land was just like wow.

Speaker 1 (40:52):
You know.

Speaker 2 (40:52):
So when I was working there, I was working with
the land, but I realized I need to make a
specific flower essence pray for the land, so I made
that for her too. But I was working with pictures
in her house walking around. So what I work with
when I'm working remotely is floor plans, pictures of the

(41:16):
rooms the outside of the house so I don't have
to go in. And I work like that a lot,
which is you know, like my LA client this morning,
who I checked in with, she is fine in the house.
I work there remotely, So yeah, I do a lot

(41:37):
of remote work. The thing about working for people who
live in the house. On occasion, I worked with this
couple of realtors and they were going to sell their
condo and move into another condo. So I was going
there to help them sell it. Well, when I was

(41:59):
finished a couple of weeks later, they're like looking around, like,
why are we selling this place? We really liked this place,
So they didn't. They sold the other places that they
bought to move into.

Speaker 1 (42:13):
That's crazy.

Speaker 2 (42:15):
So I know, No, they were both realtors. It was
this couple of realtors. They were both realtors, Debbie. But
but I think, I know, it is really funny. I
think it. I think these your hard quarter people are
just so stuck and so like literally trapped. They're literally

(42:38):
trapped and they are They're at their wits end. Talk
about being upside down. They're really upside down and they are.
There's like, just listening to what I'm hearing about it,
there's like some familial like like they're they're way down
by the weight of a lot of things that happened

(43:01):
in their lives and also by the stuff that they
have amassed from their families over the years.

Speaker 1 (43:10):
Absolutely. Absolutely, Yeah, Well we have let's go to commercial
break real quick, and then we're gonna talk about why
my one house that you cleared didn't sell them? Why
I think so and I got to take a call
because this agent is calling me NonStop. We'll be right back, okay,

(46:36):
welcome back to Mastering the article Estate. I'm your host,
Debbie Demaggio. So earlier when I introduced you, I said
that you had I want to say, functuade. You had
cleared our listings, and two of the listings out of
nowhere got two offers each, and they had been on
the market for quite a while. Then we had another

(46:58):
listing that didn't sell. But one of the things you
had said, and I'm sure you know what one it was.
One of the things you said is you've got to
get the husband to pack his tools and things in
his garage. There was also another issue, but you said
you cleared it, and I had never heard this. I
guess maybe I'd never seen that the stove was actually
in the middle of the room. It wasn't a butt.

(47:19):
It did in a butt a wall, and that was
an issue. I think we put some plants and did
some things, but that house never sold. He never wanted
to pack his tools. He never did pack his tools.
They were living in the house. Unlike any other ninety
nine point nine percent of our listings, people do not
live in. They were still living there. We did a
lot of work around them, We did some staging and

(47:42):
painting and stuff, but it still had their mark on
the home. So that did not sell. What could you
tell me or what should we have done better? Or
I've done better?

Speaker 2 (47:54):
You did everything you could. He wouldn't move the tools.
I mean like literally he needed to pack them all
up and put them in storage. Like he could not
that he built the house right, he was highly invested
in that house. He didn't he didn't really want to move, Debbie.

(48:15):
He loved the house. He could not every time they
even went out. I mean, this is what I felt
when they went out and looked at other places. They're like,
it's not as nice as our place. You know, all
of the reasons they would be moving. They couldn't take
the house with them, and that they weren't ever going to,

(48:36):
in their opinion, ever going to get a house that
was as nice as the house that they were in.
And he was highly invested, which is I think why
he was so stubborn about moving the tools, because if
he moved the tools, it meant that they were really moving,
and a lot of him didn't want to move at all.
And my god, I would not have wanted to move either.
That was a fantastic property. Backyard was magical, absolutely magical.

(49:04):
And actually the stove in the middle of the room
is a different issue. And that's one of the function
way no nos is having an uncontrolled fire element. And
anybody listening who has remodeled their house and has an
island stove that can bring illness and sickness. And one

(49:29):
of the things that I do, and this was this
would have been for the buyer, not for the seller,
because they were moved. They were moving. They were moving,
you know, they there. I just I want to go
back to them for just a second. You know, they
were moving to they wanted to move to Capitola or
something to be close to their children. But they but

(49:51):
they were but you know, you can go down to
Capitola for a weekend and stay in your beautiful craftsmen
in Oakland. And that was that. You know, I'm sorry
it didn't sell, but I am so not surprised. But anyway,
so back to the uncontrolled fire element is is you
need to have walls behind your stove. So I work

(50:15):
with Jamaalixers with you know, flower afences and Gama miixers
to build energetic walls around them. And that's one of
the things that I've done a lot with the fun
schwe Master I work with and with my clients is say,
I'm going into a house next week. Actually that has
a fireplace in the middle of the house because it

(50:37):
was remodeled and they took out walls. And everybody loves
an open floor plan, but you get the uncontrolled fire element,
and it can be a problem. Like I I worked
in and I can tell you this off screen, but
I worked in a very famous person's house and the

(50:59):
he died tragically and when I was in the kitchen,
the Big Island kitchen stove, uncontrolled fire element, neurological disorder
and just really really sad. And so that is like,
if you're, you know, if you're a contractor an architect
watching this, please keep fire against a wall with a good,

(51:26):
you know, good surface behind it. Do not build, Do
not put a stove in the middle of the room.

Speaker 1 (51:32):
So no, Hiba, jeez, nobodee, that's anyway, that definitely so.
But yeah, it didn't seem like they really wanted to move,
and he was not going to pack, and I asked
him to pack his tools. I felt, you know, it
was uncomfortable for me to ask them and oh, it's
not going to sell even if I say, you know,

(51:53):
you know it was. It was tough. You know I
did and they didn't do it. So okay, how should
a realtor prepare prior to your arrival? And then let's
talk about the things you know, I know you had
me do. I had homework after to do some things.
So how do we prepare as a realtor for your
arrival and how and what kinds of things do you

(52:15):
have us do after you're done?

Speaker 2 (52:19):
So so I just don't want to be tripping over
ladders and stepping in paint hands, so at any part
of the process, and you know, I can be brought in,
but I love coming in when the house is staged
before the before the open houses, because I love to

(52:41):
like have the house look its best and have the
house feel its best. And you know, some houses have
a lot of ego.

Speaker 3 (52:50):
And.

Speaker 2 (52:52):
I I also believe that when I am doing that,
then the staging gets the benefit of my work. So
then when it goes to the next place, it feels
better in that place. But so anytime, I mean a
lot of times. Not a lot of times, but sometimes

(53:12):
I go and I preview the house before it's going
to be open, and will work remotely on the house
that way, just because there's some reason I can't go in.
But when I'm in the house, I will get messages.
And that is what you're referring to at the beginning

(53:33):
with the sunflowers. So I will hear that the house
really wants kids, and I will hear that the house
really wants a family. I will hear different things, and
if I hear something more than twice, I will mention
it it will be important. So the sunflowers were for

(53:55):
a house that was beautifully staged but needed some cognitive dissonance,
needed something that would be like kind of throw people off.
And when it wants to attract a family, I always say,
bring in some you know, horrible kids candies, like you know,

(54:19):
we're talking nerds and gobstoppers and ike and mics and
like the terrible candy, so that it attracts that kid energy.
The parents or whoever see the candy and are like,
oh kids. And then there's another benefit. Actually I realized
that because one of my clients kind of put the

(54:43):
candy up front in the living room and then also
in the kitchen, like I always say, a big clear
bowl of candy, colorful candy, and these people would pick
up the candy and they'd like open it and have
some candy. Well, they're getting a sugar rush, right, and
they're having a good feeling and they're in a listing.

(55:06):
So I think it has an added benefit of attracting
people to the property more so I continue. I've continued.

Speaker 1 (55:15):
I actually have continued the candy through after those listings
that I forgot about the candy aspect, I continue to
do in all my listings. First of all, I thought,
who is going to eat that disgusting candy? And it
all went And I just looked at them today that
I have and it's just all that stuff you mentioned.
And I've got to get candy back into those listings

(55:37):
once we relaunched them. But yeah, they are a draw
and it's a conversation between you know, both parents and
kids are eating it. Then there's also a conversation you know,
I have something for you if you'd like. You know,
it's a whole thing, and so you get it. So

(55:57):
you also back to the when you're going through a
place you'll have a feeling of what it needs and
is there anything else other flowers and candy that you
might have us do?

Speaker 2 (56:10):
Yeah? Sometimes when so just speaking about kid energy, sometimes
it'll be beautifully staged, but the staging will not include children,
and so it'll be they'll be like a family room,
but there's no games. You know, throw in a few games.
Get that energy, get that energy of play in their

(56:31):
beach balls, right, blow up a few beach balls and
put them in that bonus room, you know, just to
bring color and life and that kind of feeling of oh,
you know, I mean I love stages. They are amazing.
They do beautiful work. And you know, I'm a huge
Danish modern fan, so everything now is Danish Modern, but

(56:57):
I but I feel like it, and I understand the
neutrality and just inviting people in to see how a
place looks so they can picture their furniture. But sometimes
it's too neutral and it doesn't have that sparkle. And
when you're in a place and it's clean and it's

(57:18):
painted and it has new carpets and it looks beautiful,
how are you going to bring your four year old
son in there with all of the mud on his
feet and your daughter who likes to, you know, bring
in leaves and dirt and play with the dog or
the cat and mess it up. How if it's so

(57:38):
neutral and so refined, it's hard to see that, you know.
It's people are like looking at the yard, which is great,
but they're not looking inside to feel like it's a
place of play. So it's not every listing, you know,
not every listing will tell me it wants a family.

(58:01):
But I was working in a place in Marin and
it just like kept showing me kids and dogs and
animals running up and down and up and down and
up and down. And the last two owners had been
just single, you know, two couples, no children. And I
was like, oh, the poor house. You know, it just

(58:21):
wants it really wants a family, you know. So anyway,
so it depends. Sometimes actually it isn't the sunflower. Sometimes
it's just a beautiful bouquet to attract somebody. I think.
I was working in the Oakland Hills and it was like,
just get a beautiful bouquet so somebody can feel themselves

(58:45):
in there with this elegant house that wants to have
big parties and show itself off. And my God, that house.
It was lead certified, It had this huge ego, you know,
and a couple had owned it. They'd moved from I
think Chicago, and they were they didn't know anyone in

(59:07):
the house, didn't get shown off, and the house was like, dude,
get me some action. I love it.

Speaker 1 (59:14):
Anyway, we're almost to the top of the hour. But
can can a can a client or a realtor be there?
Can a homeowner or a realtor be at the house
when you're doing your clearing?

Speaker 2 (59:26):
Yes, in fact, I spent so much time alone, Debbie.
I love it when people are around. But yes, the
homeowner when I'm working with them in their home because
they want to improve their life, But not the homeowner
who owns the house that's trying to be sold. I
don't want them there, but I do want the people,

(59:48):
Like if I came and worked in a house for
people who were living there, who were planning on living there,
just because they wanted to refresh the energy there. They
wanted their business to be better, they wanted their life
to be better. They wanted they maybe they're empty nesters
and their kids all moved out and they want to
repurpose things, or they just want a clean slate. So

(01:00:11):
I want you there because it's fun. You know, I
burned stage. I walk around and then at the end
we have we ring bells to sparkle up the energy.
So I love that and I love doing that like
with a realtor. I'm working on my own, but it's
a conversation and I love to have people come see

(01:00:32):
me work, and I love to have the company.

Speaker 1 (01:00:35):
That's awesome. Well we've got four ahead of us together,
so well, thank you so much. This was so great.
I didn't get through all my questions, but I know
I'll be working with you a lot this year. I
want to wish you a happy new year. And how
do people get a hold of you? What's the best way.

Speaker 2 (01:00:52):
They can go? And thank you so much, Debbie. I
really appreciate the opportunity, and it's super fun to talk
to everyone. They can go to my website it's essential
clearing dot com and that will that sends an email.
My phone number is like on the first Google search

(01:01:14):
page as well, and they can just do just reach
out that way, or they can contact you and you
can books up.

Speaker 1 (01:01:24):
Well, I know I did. I had a real quick
after I sold one of the houses in the Hills.
An agent called me and she said, and she had
been calling me along, how is your listing going? This
is before I met you. How's it going. I go,
it's a beautiful house, and nothing's happening. It's a beautiful house.
Open houses are slow. Then I had you come. And
then she called me a week later and I'm in

(01:01:45):
LA and I pick up the phone and she said,
how did you sell your house? And I said, Susannah,
I referred her to you. She called me a week
later and she said, we're pending.

Speaker 2 (01:01:56):
Yeah, that's awesome, that's really awesome. It's true, and referred
to somebody else and she was like, well, let me
talk to my and let me do this, and and
I'm like, okay, but let me tell you what's going on.
And guess what. The house is still on the market
six months later. Yeah, they did. They did a read.
They did a remodel on a house, you know, down

(01:02:18):
to one wall or the studs, and the energy of
the house reacts that way, and it just you know,
you tear down a house and you bring in a
whole bunch of workers and they're trumping through and they're
the place gets upset and that energy keeps the house
from selling. So that just you know, just like smoothing

(01:02:40):
it out and releasing that energy can help bring people
to the house. So it's that. It's that again back
to the one one weekend short. It's totally worth it,
you know.

Speaker 1 (01:02:54):
Oh that was my question. I have so many real
quick so that so when I called you, I called
you because I was desperate. It had been on the
market and then I started looking for you know, how
can I sell this house? So you did answer early on,
so we can call you. You can do it from
the beginning. It doesn't have to wait to be a problem.

(01:03:16):
Call you please.

Speaker 2 (01:03:17):
I don't like putting fires out because sometimes I can't. Sometimes,
I mean I don't sell every single listing. And sometimes
it's your stubborn guy with the stuff in the garage.
Sometimes it's just the fire's burning too hot. And exactly
smart realtors and I work with a few of them,

(01:03:39):
bring me in as soon as they have a listing,
and that is the best way to do it. Because also,
have you ever had a painter not show up on
the day that he said he was coming. Have you
ever had a stager get in a big huge traffic
jam and be stuck on the freeway for an extra hour,

(01:04:02):
and you've got to get the windows cleaned, have you.
I mean, all things just tend to run a little
better after I've been there. And it's not I'm not
taking credit for being so talented at what I do.
I want to say that I just know how to
listen to what the house needs and communicate with the

(01:04:23):
flower essences to shift the energy around it. Because that's
not the magic. That's the magic, it's not it's not me.
I just facilitate it absolutely.

Speaker 1 (01:04:35):
That's wonderful. Well, thank you so much, Susanna, and I
will call you right after we close up here. Thank
you so much for joining me Mastering the Art of
real Estate.

Speaker 2 (01:04:46):
Thank you my pleasure. Thank you so much. I'm really grateful.

Speaker 3 (01:04:53):
Tune in each week for another episode of Mastering the
Art of Real Estate with host Debbie Martio here Friday's
New Eastern on the Bold Brave TV Network. Tune in
to where real estate matters matter

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