"Mastering Differentiation and Negotiation: Insights from an Amazon Advertising Leader" with Brian Johnson

Kurt interviews Brian Johnson, co-founder of Canopy Management, who shares his expertise in Amazon advertising and how it helped him build his reputation in the industry. Johnson emphasizes the importance of standing out from the crowd and using the 'what's in it for me' messaging to grab the audience's attention. He also talks about the evolution of their agency and the need to separate oneself from the crowded market.