May 13, 2025 • 35 mins
In this episode of the RED, Michelle Barone and Ashleigh McPherson sit down with Anthony Sciarratta, founder of Sciarratta Public Relations, to explore the intersection of creativity, leadership, and innovation in today’s PR landscape. Anthony shares what inspired him to start his own firm and how his passion for storytelling and content creation has shaped the way he approaches public relations.
From behind-the-scenes looks at standout campaigns to candid reflections on the challenges of balancing content creation and business leadership, Anthony offers a fresh perspective on what it takes to succeed in the ever-evolving world of social media. He also reveals what he looks for in team members, how he stays ahead of trends, and his vision for the future of Sciarratta PR.
Whether you're an aspiring publicist, creative professional, or entrepreneur, this episode is packed with real-world insight, practical advice, and inspiration from one of PR’s rising stars.
Tune in and discover why authenticity, innovation, and heart are at the core of Anthony’s approach to business.
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Mahoney’s Irish Pub: Friday nights at Mahoney’s Irish Pub are where the vibes are HIGH, the drinks are flowing, and the weekend officially begins!
From Orphan to Millionaire: From the gunfire of a Colombian nightmare to the fulfillment of the American Dream, discover Steve Prohaska's gripping journey to survival in his unyielding memoir. https://bigstevebigmoves.com/product/book/
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From behind-the-scenes looks at standout campaigns to candid reflections on the challenges of balancing content creation and business leadership, Anthony offers a fresh perspective on what it takes to succeed in the ever-evolving world of social media. He also reveals what he looks for in team members, how he stays ahead of trends, and his vision for the future of Sciarratta PR.
Whether you're an aspiring publicist, creative professional, or entrepreneur, this episode is packed with real-world insight, practical advice, and inspiration from one of PR’s rising stars.
Tune in and discover why authenticity, innovation, and heart are at the core of Anthony’s approach to business.
-----------------------------------------------------
Support Our Sponsors!
Mental Health America of Dutchess County: Dedicated to promoting mental health and providing comprehensive support services to individuals and families. Learn more and find resources at https://mhadutchess.org.
WAVA Water: Discover how Wava Water goes beyond hydration to fuel your body and mind. Visit wavawater.com to find your focus and stay refreshed.
Mahoney’s Irish Pub: Friday nights at Mahoney’s Irish Pub are where the vibes are HIGH, the drinks are flowing, and the weekend officially begins!
From Orphan to Millionaire: From the gunfire of a Colombian nightmare to the fulfillment of the American Dream, discover Steve Prohaska's gripping journey to survival in his unyielding memoir. https://bigstevebigmoves.com/product/book/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to ried Red.
Speaker 2 (00:01):
It's Michelle Barone, your host here with Ashley McPherson, your
co host.
Speaker 1 (00:05):
What's up, ash.
Speaker 3 (00:06):
Hey, how's it going everyone? What's going on? MBA?
Speaker 1 (00:08):
Well, you know we've been like on this Italian kick lately.
What is going on?
Speaker 3 (00:12):
I mean, it's in our genes, like what can we do?
Speaker 1 (00:14):
Yeah, that's true, it's.
Speaker 3 (00:16):
True attracted to our Italians.
Speaker 1 (00:18):
Except you got like an Irish last name. What happened?
Speaker 3 (00:20):
Listen? That's all my mom, not me. I can't help it.
But I feel like I embraced my Italian genetics a
little bit.
Speaker 1 (00:26):
Oh definitely Sunday dinners where it's at.
Speaker 3 (00:29):
Yeah, I mean I celebrate Saint Patrick's Day, but that's
about it, and you can only that's like a one
day your kind of thing go too hard. I don't
know if I can celebrate next year.
Speaker 1 (00:39):
It's too much. Once you hit twenty three, it's over.
Speaker 3 (00:41):
Oh my god. I feel like I hit twenty and
it was over. Ready and get there yet?
Speaker 2 (00:45):
But we have a fellow Italian on today and I
cannot wait to talk to him.
Speaker 1 (00:49):
He's so much fun.
Speaker 2 (00:50):
I met him a year or two ago now at
an event for my friend Nicole Peep as the Derby.
Speaker 1 (00:54):
Shout out to Nicole, but.
Speaker 2 (00:55):
I want to bring him on. He owns a PR agency.
His name is Anthony Sharada Knight to see you, Anthony.
Speaker 4 (01:01):
Thank you so much for having me on the show today.
Speaker 1 (01:03):
Oh my god, I'm so happy to be here with you.
Speaker 5 (01:05):
You know, likewise and you also have like a similar business,
so like, it's nice to talk to someone that gets
what it's like to be in.
Speaker 4 (01:12):
The PR world.
Speaker 5 (01:13):
It's crazy craziness every day.
Speaker 2 (01:24):
Hey, guys, before today's episode, I want to talk to
you about something that Ashley and I care a lot about.
Speaker 1 (01:29):
Mental health.
Speaker 6 (01:30):
That's right, taking care of your mental health is just
as important as taking care of your physical health.
Speaker 3 (01:34):
And mental health America of Dutchess County is the perfect
place for that health.
Speaker 1 (01:38):
Absolutely.
Speaker 2 (01:39):
Mental Health America of Dutchess County is super empowering and
helps so many people with so many problems.
Speaker 3 (01:45):
Honestly, it's pretty amazing seeing how mental health actually affects people.
I mean, the guests that we've had on the show,
we've talked about mental health in almost every episode, and
it's a serious topic.
Speaker 2 (01:54):
Now's the time to prioritize your mental well being. If
you're suffering from anxiety, depression, or anything mental health related,
visit Mental Health America Duchess County at MHA Duchess dot org.
Speaker 3 (02:06):
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Speaker 3 (02:47):
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Speaker 2 (02:51):
We steer more on the marketing side for the MBM,
so it's Michelle Brow Media agency and we do everything
from social, digital, radio, TV, billboard and helps with that.
Speaker 1 (03:00):
Gabby.
Speaker 2 (03:01):
We have a whole team, which is so exciting, but
it's just it is a lot.
Speaker 1 (03:07):
Yep, how do you handle it all?
Speaker 5 (03:10):
I have a great I have a great supporting cast,
great family for friends. You know, I have to say
the truth. It was not what I ever expected it
to actually be. You know, I didn't expect it to
grow to what it has grown to. One day I
just up and quit my job. I said I want
to do social media yea, And I went to a
(03:30):
few clients I asked them to be my client. I
talked one or two people into it, and here I
am three and a half years later.
Speaker 2 (03:35):
That's amazing. That's amazing. So now who are your target audience?
Who's your targeting target client and what locations?
Speaker 5 (03:43):
Italian Americans? Okay, so I would say that the bulk
of my clients are Italian Americans. I'm doing my best
to branch out now because you know, I don't want
to pigeonhole myself either, but you know, they're just drawn
to like the brand and it's what I know how
to promote on.
Speaker 4 (03:56):
What I know how to promote on social media.
Speaker 2 (03:58):
Yeah, and it's because you've had such amazing success and
viral videos.
Speaker 4 (04:02):
Thank you.
Speaker 2 (04:02):
So I when I first met you, I was like,
oh my god, I fell in love with Danielle.
Speaker 4 (04:07):
I met her first, the greatest.
Speaker 2 (04:08):
She is gorgeous, smart, beautiful. I mean, you don't get better, right,
She's the bomb. I met her and I was like,
oh my god, I love this woman. And then I
was like, oh, let me see what Anthony's about. And
I'm like, oh my god, I love him too. He's
so great. You know, you have like this tony soprano
skits that you do all the you know, old Italian movies.
Speaker 1 (04:27):
I you crack me up every day.
Speaker 4 (04:29):
Thank you. I get a lot of hate for it.
Speaker 1 (04:31):
You know, I seem to commember.
Speaker 3 (04:33):
That's like my favorite kind of content to watch.
Speaker 4 (04:35):
It is, I get it.
Speaker 3 (04:36):
Let me say it's relatable.
Speaker 4 (04:38):
Enterteina. Just to go back to the Italian Irish thing.
People don't.
Speaker 5 (04:42):
They don't believe that that I'm Italian because I'm very
fair and like I'm bond. They think I'm Irish, and
not that there's anything wrong with that at all. My
best friends are Irish. But you know, I can't talk
people into thinking I'm Italian, you know what.
Speaker 1 (04:54):
My mother's from Sicily and she is a straight redhead.
She looks irish.
Speaker 4 (05:00):
Happens all the time people.
Speaker 5 (05:02):
I even get a red beard sometimes if it really
grows out, it's crazy.
Speaker 3 (05:06):
Yeah. My brother's a redhead.
Speaker 6 (05:07):
He's like so like, I guess pale's not the word,
but he is white, so yeah, he's he's like I
feel like I tan a lot better than he does.
Speaker 1 (05:15):
We call him Casper. Yeah, literally, I get.
Speaker 4 (05:17):
Called Casper all the time. I'm so used to it.
Speaker 6 (05:19):
He's Joanne, her sister. I'm like, god, they there's six
of them. They all look so different.
Speaker 1 (05:24):
But I didn't think we were going there with Joanne
this time.
Speaker 2 (05:26):
She's the one that goes out in the sun, you know,
like selas the Sunday screen on the Zinc.
Speaker 1 (05:33):
I'm like, can you just not tell people we're related?
Speaker 3 (05:36):
Under her eyes, on her nose, like it literally looks
like it's a joke.
Speaker 1 (05:39):
It does.
Speaker 4 (05:39):
Oh my god, that is so so you mean like
the cartoons like.
Speaker 6 (05:42):
Oh yeah, she's got the hat and wing in the back.
Speaker 3 (05:46):
I'm like, what has watching this?
Speaker 5 (05:50):
I want to get that Olive tan and like I
do get tann but I have to get burned first.
So I get burned to like a crisp. I turned
red and then I get ten.
Speaker 3 (05:58):
You just gotta do the tanning beds lead up to summers.
Speaker 4 (06:00):
Yeah, I probably should do that.
Speaker 2 (06:02):
You know what?
Speaker 1 (06:02):
Fake and big? No, what's that?
Speaker 2 (06:03):
What's the other one looked at the spray tan. You
could do a spray tan. Actually, we should do a
spray tan with you.
Speaker 4 (06:10):
That would be a great video.
Speaker 1 (06:11):
I think that'd be great.
Speaker 2 (06:12):
We'll we'll bring Danielle up, we'll cook with her, we'll
bring her to Rossies, and then we're gonna tan you.
Speaker 5 (06:17):
Maybe I could convince people I'm Italian. Then must say
you know what, since you all said yes, you know what.
I did it one time and it was really funny.
I didn't know how to stand. Yeah, so I didn't
know how to stand like in like the tanning salon,
So I did it wrong. It was all over me,
like half I wore the cap here, so half my
head was white and the other half.
Speaker 3 (06:36):
She sprang yeah, yeah, oh my god, that's so funny.
Speaker 2 (06:40):
We have a girl that comes over and she's free
hands it. So none of that will happen.
Speaker 4 (06:43):
That's probably better. It's probably better.
Speaker 1 (06:45):
You'll be well unless you wear a baseball hat.
Speaker 7 (06:47):
Yeah.
Speaker 2 (06:48):
That so, speaking of the Sopranos skits and all these
fun things you did, I noticed you were in the
Goats House, Tony Soprano's house. I'm seeing you walk out
to his mailbox, the mail in the robe.
Speaker 1 (07:01):
I'm like, did you buy this house?
Speaker 4 (07:03):
Does this guy work here?
Speaker 1 (07:05):
Like, so what happened?
Speaker 5 (07:07):
That's a great question, and I get asked that a lot.
The first time I ever went to Tony Soprano's house was
it was during COVID or just as the world was
kind of opening up, but really not really. You know,
you had to wear a mask and you had to
be a couple feet apart. But I'm actually a writer
by trade. Really, yes, so screenwriter or everything. So I
(07:28):
worked in journalism the first few years in my career,
and then I got into creative writing. But during my
journalism years, I offered to write an article covering the event.
I just called the person that that was I was
going to run it, yep, and they just said yes,
So I guess they were short on coverage. I really
(07:50):
didn't have anywhere to write it. I just pitch and
pitch it out to like a bunch of newspapers.
Speaker 1 (07:54):
That's that's how you do it.
Speaker 5 (07:56):
But from there I kept in touch with the people
that had the event. And then the third or four time,
I said to myself, you want to know what I'm
here for? Content? Why don't I just come in a rope.
I went in a roll. I wore shorts underneath. It
was freezing, and I said, I'm going to walk up
and down the driveway and I'm going to post this
on social media.
Speaker 1 (08:13):
That is iconic.
Speaker 3 (08:14):
That's something that I honestly.
Speaker 5 (08:17):
They even had the ducks in the pool and everything.
It was crazy, Like you know, I'm I'm I'm like
a fan, but you know I'm not. I can't tell
you every little thing about the show. But for them
to have every last, every detail possible that they had
in that day, that day, they had every single detail.
Speaker 2 (08:34):
So it was all set up ready for you. Yeah,
that's amazing. You're like, I'm making content.
Speaker 5 (08:38):
I'm doing hundred percent. And you know, and I'm really
like a shy guy. I don't like to put myself out.
Speaker 1 (08:42):
There and thank you for coming on.
Speaker 4 (08:44):
No, no, no, I'm happy to be on. I have to
do things more.
Speaker 1 (08:47):
Like this, Yes, so you're shy, but you did it.
Speaker 4 (08:50):
Yes, I do it.
Speaker 5 (08:50):
So I'm one of those guys where I always tell
the people that I that I work with, and I
tell Danielle all the time too. You just got to
put it out there and try to not think about it. Yeah,
you know, because the more you get used to it,
the more easier it'll feel.
Speaker 1 (09:04):
Oh. Absolutely absolutely.
Speaker 3 (09:05):
I mean I tell her that all the time. I'm like,
I post like five times a day. I'm like, by
the time a week's gone by, I'm like, that video
is so irrelevant. I'm like, you can't even scroll back
to find it.
Speaker 4 (09:13):
Exastly true.
Speaker 5 (09:14):
You know, you don't really realize I think that my
mom told me this once and it always really stuck
with me.
Speaker 4 (09:20):
She goes, you can't think people are thinking about you
every day.
Speaker 2 (09:23):
Yep.
Speaker 4 (09:24):
They have other things going on in their lives.
Speaker 5 (09:25):
You can't think that someone is, you know, trying to
pick out your clip, right.
Speaker 1 (09:30):
Yeah, you know it's true.
Speaker 2 (09:31):
You know we're naturally born self centered, right, because you're
it's your world and your lens right, your eyes. You're
seeing things and feeling them and whatever, and that's why
we all feel like it's so important, but when you
look back, it's not at all. It's to the person.
To the viewer, they're going like this and that's it number.
It's just another number. And if it looks cool, they're like, okay, cool,
(09:52):
So what can you do to be cool and to
stand out? And you know, even if it's quirky funny,
the most crazy things go viral.
Speaker 1 (09:59):
Don't you agree?
Speaker 4 (09:59):
It is insane?
Speaker 5 (10:00):
Like when I tell you I have clients that you know,
I get really like excited to post something and they'll
and they'll get excited about it and we'll put all
this effort into it and it'll be nothing. But then
when I come up with an idea on the spot
and it's the stupidest thing in the world, it gets
millions of views.
Speaker 4 (10:17):
I will never understand.
Speaker 2 (10:18):
What's been your most success and in viral video creation
on any platform TikTok, Instagram, for a client.
Speaker 5 (10:27):
For a client or for myself or both both. For myself,
I would say I posted a video of anointing my
Irish friend Greg Italian, where I put olive oil and
parmesan cheese on his head while he was sleeping and
I like baptized him and then I put the song
but I can't even say it the song from the
(10:49):
Lion King on Yeah, so he was like Simba and
it went. When I tell you, this was my first
ever really truly viral video on Instagram.
Speaker 4 (11:01):
It has forty five million views. Wow, how do they
only got two followers? They only got two followers from it?
Speaker 1 (11:07):
That's it.
Speaker 3 (11:08):
You only got two followers from it?
Speaker 5 (11:11):
It goes to show you, you know, and I have stuff.
I've gotten a couple one hundred thousand views and I've
gotten five hundred followers or over like a thousand followers
from it.
Speaker 4 (11:18):
Yeah, it's crazy.
Speaker 2 (11:19):
It is crazy. Yeah, I feel the same way a
lot of times. Like I'm like so excited to post
like a celebrity and their clip is good. But then
if I just post someone that's not as big, sometimes
it pops off because of what they want or how
they say it or whatever the algorithm who knows.
Speaker 3 (11:35):
But I feel like so much even like with our
like interviews, like we don't even like do any of
like the rage bait, where like we ask questions to
like get a reaction out of people, but like people
will comment on like anything.
Speaker 1 (11:45):
Like come a interview.
Speaker 3 (11:46):
It's a normal interview, and like if it's a reality start,
they'll attack them for whatever they've been known for and
like it'll go viral.
Speaker 7 (11:53):
Yeah.
Speaker 2 (11:53):
I mean one time, I think I asked Theresa a
question Judi said on the Red carpet, and I asked,
there's something and I didn't even ask the question. We
like dubbed my voice over it because I couldn't make
the event, and Gabby went and all of a sudden,
you know, I'm getting like, well, why'd you ask this
question this way? I got like five hundred threads of
you know, these people like glowing me up or asking
a question a certain way.
Speaker 1 (12:12):
I'm like, I didn't even ask the question.
Speaker 3 (12:13):
It just goes to show like you really don't know,
like what goes on? Yes, but whatever came anything right,
keep going.
Speaker 4 (12:19):
People think it's real time too. They just closed my mind.
Speaker 5 (12:22):
Like That's one thing I honestly never understood is I
always grasped the concept that it's something doesn't have to
be posted in real time.
Speaker 4 (12:30):
Always.
Speaker 5 (12:31):
You know, I could be in Florida a week ago
and I could post it now right, you know, and
I have people calling me and be like, oh oh,
you went back to Florida today. I'm like, no, I
can go back to Florida. I'm just posting a video.
Speaker 3 (12:43):
I took enough pictures to pretend I want yeah for
a month though over.
Speaker 1 (12:46):
The next two years.
Speaker 2 (12:47):
And it's so that is so funny because people are like, oh, well,
you're in La, you're in Florida and you're and you know,
are you a mom that's with their kids? Like I'll
always get that sly comment, and I'm like, actually, I
am with my kids every single night. I just literally
went for one day for content. So thank you for
being fooled.
Speaker 1 (13:04):
I'm happy.
Speaker 6 (13:05):
That's just crazy because it's like it's also your job,
so it's like, yeah, you're doing your job exactly.
Speaker 5 (13:10):
This is what I's another thing people do not do
not realize it is a full time job, and they
don't value and over no, not even a little bit.
And I still I kind of go through this all
the time because the bulk of my clients are old
school like Italians like all the boat Oh. They just
think I'm like a guy with a phone.
Speaker 1 (13:25):
And they pay you cash under the tape. No, I'm jugking.
Speaker 4 (13:29):
I can't say anything about cash, but.
Speaker 2 (13:31):
That's up to the guy yeah. So so no, I
mean I get that, and so what do they think,
did you just come in with a phone in.
Speaker 5 (13:40):
Your Honestly, so my first client ever. I don't know
if you ever heard a fortune on her brother's.
Speaker 1 (13:44):
Bakery sounds familiar.
Speaker 5 (13:47):
So it's like a famous bakery in Williamsburg. I've been
going there my whole entire life. Every birthday cake I've
ever had has been from there, every special event, and
they were my first clients. So after I don't know,
like thirty years of going there, I went. I went
to the owners and I was like, look, you know,
I have this idea, you're one of the very few
(14:08):
places that makes like a spoiyerdel on my hand, like
outside of Italy. Yeah, you know, it's like a three
or four day process. You have to be documenting this. Yeah,
they took a shot on it and the page point
viral overnight and I and I had a small business
and people pretty much based on based the I guess
you can say the idea of hiring me off of
(14:29):
if those guys paid him, I should pay him.
Speaker 6 (14:31):
Yeah.
Speaker 2 (14:31):
Yeah, so that's because you know they're like a little
cheap alligator arms.
Speaker 4 (14:35):
No, no, no, because but Yeah, yeah.
Speaker 1 (14:39):
Because the brand is amazing and you did a great
job and they're.
Speaker 4 (14:42):
So big and I just happened to get lucky.
Speaker 2 (14:44):
Shout out to our incredible partner, Steve Prohashka from Big Steve,
Big Moves dot Com. He has a book called From
Orphan to Millionaire where he shares his incredible story about
becoming a millionaire after being an orphan. If you're ready
to elevate your mindset, master resilience and make big moves
in life in business, make sure you check out Big
(15:06):
Steve Big Moves dot com where you can find his book.
And if reading isn't enough, Steve takes it to the stage.
He's a dynamic public speaker. He delivers game changing talks
on partnerships, leadership success, and overcoming obstacles. Steve is one
of a kind and completely dynamics. So if you're looking
(15:26):
for a speaker that will change the game for your
event and beyond, make sure you check out Big Steve
Big Moves dot com and Big Steve Big Moves on Instagram.
And that's what I think people miss in the value
part of this is like the money is in the
ideas big time telling, It's in the storytelling, and you
(15:47):
can't really put a number on that. You know. Ashley
does a lot of content creation for what we do
when we go out and do content shoots and stuff
like that, and she'll put a shot list together and
they're like, Okay, great, I like this.
Speaker 1 (15:58):
I don't like that.
Speaker 2 (15:59):
I'm like, you have no idea what you've just been given,
Like you don't understand what you've just been given.
Speaker 1 (16:04):
Right, it's so important these ideas and just having this
right here is what you just paid for. Yeah right,
it's yeah.
Speaker 3 (16:11):
I feel like a lot of time it comes down
to like especially if like you don't know social media
and like you see a content list or something like
there's certain trends where like businesses will be like, oh,
look this doesn't really match my brand and it's like,
well no, but like this is a viral video right
now and like this will put your business like on
the map. And I think, like that's like a hard
thing that like we've like especially with clients, like we've
like shown them that if you're just trust in us,
(16:32):
like with a good idea, like usually it will pan out.
Speaker 2 (16:35):
Yeah, And you know another thing is like sometimes they
if they trust you and it goes great, They're like,
oh my god, you're the best. And then if they
trust you all doesn't yeh, then it's like, well, listen,
we're gonna try another thing like this. It's not always
a home run. You can't guarantee it. So it's hard
to like put a value on something you can't guarantee.
Speaker 3 (16:52):
Right, Sometimes think algorithm not the idea?
Speaker 2 (16:54):
Right?
Speaker 4 (16:55):
Definitely, can I curse on this podcast?
Speaker 1 (16:57):
At go ahead?
Speaker 4 (16:58):
It's like throwing holes exactly.
Speaker 5 (17:00):
Yeah, that's the whole idea of yep, that's the whole
idea of content creation.
Speaker 4 (17:04):
Period.
Speaker 5 (17:06):
People don't realize that we can guesstimate, like you know,
what could go viral? You know, you can see a trend,
you can use an audio and you could assume, you know,
this has a good chance, but there's there is never
a guarantee.
Speaker 2 (17:18):
There's never a guarantee, and you know, people may just
not take to it for a reason you're not even
thinking about. But I do think like if you're educated
in it, it gets and you have the ideas and
you understand how to film, and you have all your
ducks in a row, you have a better likelihood to
make this happen.
Speaker 4 (17:33):
Well, otherwise I would be out of.
Speaker 1 (17:34):
Business exactly same.
Speaker 3 (17:35):
I feel like it's like social media, Like, especially doing
social media, it's so glamorized. It's like it's so easy
and like as much as like it, we do get
a lot of perks from doing what we do. And
it's like, well, I've also did this for how many
years before I even had a following. Of course, then
I have the following, and then it's like, well, you
don't get the views sometimes that the videos aren't good,
like it is like twenty four hours, like you were
clocked in doing that.
Speaker 1 (17:55):
Yeah, it's stressful.
Speaker 4 (17:56):
Now people also think you're rich too.
Speaker 5 (17:59):
Oh yeah, I don't know why, Like that's like a
common stereotype like, oh, you're on social media, you're rich.
Speaker 4 (18:04):
I'm like not, I don't know.
Speaker 1 (18:07):
Exactly.
Speaker 2 (18:08):
You know, monetizing, it's interesting and that's something we've talked
about a little bit. But being in marketing for twenty years,
I've noticed that, you know, monetizing is different. So I
used to monetize when I first started, and it was like, oh,
well place our radio bi or place a billboard ad
and you take a percentage as an agency. Now it's
like you're doing a content shoot. You're coming up with
(18:29):
the ideas and you know you do a monthly fee.
But I think it's going to go more into the
personal branding if if you know, if I were to
place a bet, if I was a betting woman, just
knowing what I know, I think the values in the
personal brand and that people are starting to pay me
more to build them up.
Speaker 4 (18:46):
Agreed.
Speaker 2 (18:46):
So it's more than you know, going after the business now,
it's going after the people that want to be a
Michelle Baron or Nashley McPherson to say, look, I've had
success in soccer, how am I going to be Ronaldo?
I've had success in you know, cooking? How am I
going to become Rachel ray Right of social media? So
I think that personal branding piece is going to be
(19:06):
where the money is for us as agencies, big time.
Speaker 1 (19:09):
Yeah.
Speaker 5 (19:10):
Yeah, Like you know, you can only go back to
the small business pool so often and.
Speaker 1 (19:15):
They only have such a budget.
Speaker 2 (19:17):
People care about themselves more than they care about the
product they sell. They like the spotlight on them and
they'll spend more money because they care more. So I
think like that's you know, Gary Vee, I went to
a conference that he did, and you know.
Speaker 1 (19:29):
He's the goat of all this, he's been doing it.
Speaker 4 (19:31):
Why that I made my job?
Speaker 1 (19:33):
You know, Yep, gary Ve's the why.
Speaker 2 (19:35):
And I went to a meeting he did, and we
were able to go to you know, I was I
was on a billboard with him in Times Square.
Speaker 1 (19:41):
I couldn't believe that happened. That was a whole that's sick.
I cried that day. You know, I was like, all right, I.
Speaker 2 (19:46):
Did it right, so but I didn't even know what
was happening. We get up to the to the stock
ticker and he's announcing a new book and he's like,
all right, let's take a picture. All of a sudden,
everyone in the room, there's fifty people, sixty people in
the room, all got to take a picture them. Every
one of them went on the billboard and I could
not believe it. We all went outside and saw this
picture and I'm like.
Speaker 1 (20:05):
How did I get here?
Speaker 2 (20:07):
Like this is amazing, right, But at the same time,
once you know, we did that, he took us into
a room and talked to us and was just like,
this is what it's all about. It's this networking, it's
it's the personal branding. And you know people beyond that
it's going to become AI right Yeah, and and the
person you don't need like a physical person anymore.
Speaker 1 (20:26):
You can build a bot to do whatever you want.
Speaker 2 (20:28):
That looks like whoever you want to sell, whatever product
you want, whenever you want. So how are we going
to compete with the personal brand? It's not even real,
that's so true. And the AI wave is scary, it is.
Speaker 5 (20:39):
It's it's scary in a good way and it's scary
in a bad way because I did my best to
hop on the train, like immediately, I integrated it into
my business the best way that I could. But you
know who knows how like advanced that it's that it's
going to get that. That's the only problem is you
know when there will come a time when it's when
it's going to replace a lot of people.
Speaker 1 (20:59):
Yep, so one hundred percent.
Speaker 2 (21:01):
And for my agency right now, like I love the business,
I will always be a small business die hard. But
I also feel like I can resonate better when someone
wants to promote themselves because another thing I noticed in
business is the people behind the brand never want to
outshine the brand, but they want to be there in
the front and center. So there's always a kind of
weird balance there. But if you just take that away
(21:23):
and say, listen, let's promote you this way. Today, if
you're selling your bakery, we'll promote that as part of you.
And tomorrow, if you're selling a book, we'll promote the book.
Speaker 3 (21:31):
Well, there's so many people that will buy into something
that like they believe in right that you are a
fan of exactly. I think that's why, like alex Earl
does so well on social media, is because so many
people are bought into who she is, and she's relatable
and people know that the product she's using they can
count on that, like they're going to be good products.
Speaker 2 (21:47):
And she can sell anything now rather than the thing
leading her, Like I like to lead my marketing efforts
with the person first.
Speaker 5 (21:54):
Agreed, no, no, So the first thing I do when
I walk in and I see a new client is
I say, look, you know, I'm not like a miracle worker.
I do make people money, but you're gonna have to
be on camera.
Speaker 1 (22:07):
Yeah.
Speaker 5 (22:07):
And then based off of that conversation is where I
like decide and they like choose if they're if they're
going to be a client or not.
Speaker 2 (22:16):
Yeah, and that's a good point because we struggle with
that too. Ashley will literally get in a T shirt
for the brand to promote the books.
Speaker 6 (22:24):
I don't want to be on Yeah, I don't want
to be on camera, so like we do it that way.
Speaker 3 (22:27):
I mean I even think like with like businesses like
dairy Boy, Like dairy Boy is such a popular clothing brand,
but like they're popular because of who owns the brand
and who's promoting it. Correct, it's Paige Lorentz, right.
Speaker 1 (22:39):
Yeah, we always reached out Again, I.
Speaker 3 (22:41):
Know, because Kevin is everything. I'm pretty sure it's Paige
Lorenz who owns dairy Boy. And that's why it's so popular,
is because like people love her and they're buying into
what she's selling.
Speaker 1 (22:49):
Yeah, I mean there's so many.
Speaker 2 (22:50):
It's fenty beauty, any of them, right, any of these
types of brands that are led by the person first.
But I think it was always like, Okay, if Jlo's
got a new perfume line twenty years ago, then we're
going to support j Loo. And the campaign money was
only given to her team for this because she was
j Lo. Now, campaign money spread everywhere, right, and you
can get brands to promote a show of any kind, right,
(23:14):
the brands meet the influencer, and because of that, you're
able to promote your own personal brand. I think it's
just so cool how it's evolved, and I'm so glad,
like I'm alive at this time, because in the past
it just wasn't that way.
Speaker 1 (23:26):
You're either a star or you weren't. That's and now
it's defin Yeah, yeah.
Speaker 4 (23:31):
I can guarantee you I was not a star.
Speaker 5 (23:33):
I can guarantee you, like you know, I'm just just
like a regular guy. But to you have the following
always feels weird. He honestly feels strange to me because
I was never that guy. I was a quiet kid
in school.
Speaker 1 (23:44):
Yeah, so what do your friends think?
Speaker 5 (23:46):
My friends, I think they think it's crazy. I don't
talk to them too much about it, but I think
they think it's crazy because they tell me that their
friends start to talk about it. Yeah, so, like you know,
when their friends are telling them things and then they're
asking me what they're what their friends kind of one
on all is crazy. Yeah, so they just can't grasp
the whole concept. Then the concept that I that I
basically paid to get eat and.
Speaker 4 (24:08):
To and to promote food. Yeah, right, but you know
it's like crazy if you think about it, it really is.
Speaker 1 (24:13):
Yeah.
Speaker 3 (24:14):
Do they ever like get recognized from the videos? Like
sometimes like my friends, like they'll be out and like
they'll get recognized from being in my videos, And like
I don't even know how because I don't post them
that much.
Speaker 5 (24:23):
Like it's no people pay, people pay, like a lot
of attention. But to answer your answer your question, the
guy that I poured the parmers on cheese on his head,
he gets recognized all the time.
Speaker 4 (24:33):
He can't even go to Walmart anymore.
Speaker 3 (24:35):
That's so funny. How did you come up with that idea?
Speaker 5 (24:38):
Honestly, he was sitting there and I saw him taking
a nap, and I was thinking to myself, Greg, and
then I kind of woke them up, like I'm gonna
pour some parmers on cheese on your head, go and
ask me why, just trust me?
Speaker 4 (24:52):
And he didn't And he didn't say a word, and
I just did it.
Speaker 1 (24:55):
That is so funny.
Speaker 3 (24:56):
Yeah, it really is crazy. The videos that I'll go
about like it was just like a funny I but
like it's crazy, like you never know what's going to
go viral.
Speaker 4 (25:03):
Yeah, like that.
Speaker 5 (25:04):
We had people from all over the world, like so
many different countries, Like I would have never I just
thought it was.
Speaker 4 (25:09):
Going to be stupid.
Speaker 5 (25:10):
But the very second that it went up, like the
phone calls and everything else, it's almost like the app
knew what it wanted to like do when it went up.
Because normally I give like a rule of thumb. It's like,
if you're going to tell that a video does well,
you could probably know in about an hour, yeah right, yeah,
like you know, and it's rare like there are like
(25:31):
a few other times when you know, it'll be like
a day later and you'll see a blow up. Yeah,
but the general rule of thumb I use it. It's
like about an hour. This was instant, like the second
I posted it. I've never seen anything like it.
Speaker 1 (25:42):
That's amazing. What was what was it like? Ding ding
ding ding ding?
Speaker 5 (25:45):
Yeah, I know, it's to be honest with you, I
never even had that again, I've never like that's how
like one off it was.
Speaker 1 (25:53):
That's crazy and again it'll happen again. Where was it
in the ranking order of your posts? So how many posts?
Speaker 4 (25:59):
That was the best ever?
Speaker 1 (26:00):
But I mean, like, did you did you post ten
videos before that.
Speaker 5 (26:04):
Yeah, like a ton. The first video I ever did
was a friend of mine owns the first, uh the
first pizzeria ever in New York. Really yeah, I don't
know if you ever heard of Lombardi's Pizza.
Speaker 3 (26:19):
Yeah, and Jamie took us there.
Speaker 4 (26:21):
Yeah you have probably been there. Yeah, you've probably been there.
Speaker 5 (26:26):
But he was having a hard time during COVID and
I just posted about it and the video got like
a million views, and then I said, that's when the
light bulb kind of clicked and I was like, I
gotta keep going yep, slowly over time, I said, you know,
why don't I offer to do this for other people?
Speaker 1 (26:42):
Exactly? I love social.
Speaker 3 (26:43):
Media can save a business too, Like I've seen so
many businesses everything crazy.
Speaker 4 (26:49):
It is.
Speaker 5 (26:50):
That's why, like I'm like a big I'm a big
proponent of keeping TikTok yep, because you know, not even
only for myself, because I will survive, there will be
like another wrap, there will be other things. But the
fact that so many small businesses really depend on it
every day. I think I've read a stat like five
(27:12):
percent across the whole country.
Speaker 3 (27:15):
I mean, I follow pizza place in Ohio.
Speaker 4 (27:16):
Yeah, yeah, he's pizza.
Speaker 3 (27:18):
I follow them on TikTok.
Speaker 1 (27:19):
I like watch all the.
Speaker 4 (27:19):
Oh wait, I mean she's pizza. Oh I thought you
said another guy.
Speaker 3 (27:23):
No, But I'm like I follow them and I'm like,
I don't know if I'll ever go there, but I'm
like their content's entertaining and like they have lines out
the door because they do social media.
Speaker 4 (27:30):
Yeah, it's wild.
Speaker 1 (27:31):
So it is, you got it.
Speaker 2 (27:32):
And the other thing is too Like I think another
misconception with clients going back to that side is they think, well,
just because they hired you, things have to be perfect.
Speaker 1 (27:41):
It's not reality. The reality is the ideas will.
Speaker 2 (27:44):
Come, things will hit when they hit. As long as
you're consistent, you give it your best.
Speaker 5 (27:48):
Effort, right, I don't know, and I would love to
hear how you deal with it kind of from like
a personal perspective is as far as my food clients go,
you know, they want everything to be per so they
want gloves on, they want you know, when a glove
really shouldn't have to be on, or you know, they
don't want the sauce to be dripping on the plate
(28:09):
a little bit. And but that's what makes the video
blow up. Yeah, you know what I mean, like you
don't have if you don't have to wear gloves when
you're I don't know. I guess you could.
Speaker 1 (28:17):
Say when you're serving or serving or when you have.
Speaker 5 (28:20):
Like a you're going to roll some fresh pasta because
it's going to go in boiling water. People start to
complain about it, but then you know, the the end
result is all the business that you get from the people.
Speaker 4 (28:31):
They don't care exactly.
Speaker 6 (28:33):
It's blowing up, it's reaching more people. Yeah, I've noticed
that all the time.
Speaker 3 (28:36):
It's like clients too, like they want it to be
like perfect, and I'm like, I so get it.
Speaker 6 (28:39):
Like you want to save like the face of your business.
You don't want to like make it look like you're
not doing the right thing.
Speaker 3 (28:44):
But there's also like I see satisfying videos of like
pizza places, like they'll go and like pour something and
make it satisfying, and then you mess it up at
the end the same thing. It's like people are going
to react to that, like that's going to make it.
Speaker 1 (28:54):
It is true. It is true. It's so hard. It's
so hard to navigate learn the personality.
Speaker 4 (28:59):
So you said a lot of personalities.
Speaker 2 (29:02):
I can't imagine the Italian American world too, if.
Speaker 5 (29:06):
I can tell you right now, it's kind of gotten
to a point where I have to make sure I
spread myself around because if I post a story that
I had a cup of coffee here, I'll piss off
another person that said you didn't come by here.
Speaker 4 (29:18):
So I.
Speaker 1 (29:22):
Don't post anything anymore.
Speaker 2 (29:24):
I feel like I'm at the point where I can't
post anything if I don't get paid, because then someone
else gets managed.
Speaker 1 (29:30):
Yeah I do. I'm getting paid, Like I'm getting paid
for this, and that's it.
Speaker 2 (29:34):
Because every time I go anywhere, they're like, well, why
aren't you posting me? You're not really my friend. So
then it's like I am your friend. I post for
a living, like that's how I make money.
Speaker 1 (29:43):
Do you pay me?
Speaker 4 (29:43):
Like yeah?
Speaker 1 (29:44):
But at the same time, I don't want.
Speaker 4 (29:46):
To be that way, and you're kind of forced to.
Speaker 2 (29:49):
You're forced to because you don't want to show love
to someone else, and then there's no loyalty.
Speaker 1 (29:54):
You're always upsetting somebody.
Speaker 5 (29:56):
That's the probably the hardest thing I've I am kind
of dealing with, you know, because I'm I am that's
what I'm looking for.
Speaker 4 (30:04):
I'm like a people pleaser.
Speaker 5 (30:05):
Me too, So it's so hard to you know, to
let people down and to say I can't make it
at one place now because the traffic's crazy and I'm
on the other side along island, so I can't come
to Staten Island like you know.
Speaker 4 (30:17):
It's oh my god.
Speaker 1 (30:18):
We need to talk people.
Speaker 2 (30:23):
We actually have a therapist in the house, Jamie Tibberish
is here. Jamie is Yes, she's been helping me. I'll
tell you, Jamie has really changed me. She's like, you
need a boundary, and I'm like, Jamie, I don't have boundaries.
Like I made a success of myself because of no boundary.
Speaker 4 (30:41):
That is completely true. That's why I made a success
with myself.
Speaker 1 (30:44):
I was like, what do you mean. Doormat is good
for me?
Speaker 2 (30:47):
It made me like happy and successful And she's like
what No, She's like, no, you're not doing this anymore.
So I'm learning, but I don't. I'm not comfortable with it.
It's not because I don't value myself. I think there's
a big misconception there with if you're a people pleaser.
Speaker 1 (31:02):
You don't know your value. That is not true.
Speaker 2 (31:04):
I'm Italian, I'm a giver. I love people. I want
to make people happy, and I want to inspire people.
It's not because I don't love myself or I'm not confident.
I just I really I want to make sure others
are happy too.
Speaker 4 (31:18):
So that is my exact reasoning.
Speaker 5 (31:20):
Because I have a lot of self worth me too,
So you know, it's just that, you know, I want
everyone to realize I'm doing the right thing by them me.
That's pretty much it.
Speaker 2 (31:31):
Yes, category, okay, okay, therapy people please for us.
Speaker 7 (31:44):
Is someone who puts themselves last in all aspects and
put everybody first to fill a void in their life.
Speaker 3 (31:55):
You too, I wouldn't call people pleasers.
Speaker 7 (31:58):
I mean, I don't know.
Speaker 2 (31:59):
You continue, Okay, Well, I just think we like to
make people happy because we work so hard for what
we have, yes, and and we don't want to upset
one person because then they tell ten other people.
Speaker 4 (32:15):
Right the story of that's the one downside too, It's the.
Speaker 2 (32:20):
Though.
Speaker 1 (32:20):
Yeah, but they can talk bad, but if you do
the right thing, they can't ever actually hate you.
Speaker 3 (32:25):
If you don't actually do something to someone like they
think if they're going to be mad at you, they're
just going to be.
Speaker 1 (32:30):
We argue about this every day. They're like, why do
you care so much?
Speaker 2 (32:33):
Like who cares about the guy in the street.
Speaker 6 (32:37):
This is the thing, this is like, this is the
one part where like her and I are opposites.
Speaker 3 (32:41):
I'm like, who cares? And she's like me, like, I
care because.
Speaker 1 (32:45):
I don't want to offend anybody.
Speaker 3 (32:47):
I get it, I get it.
Speaker 5 (32:48):
But what I do is I tend to hire people
that have the opposite effact to so, like you know
it kind of we kind of balance each other out.
Speaker 2 (32:55):
Then Gabby keeps me and she's like, Michelle, I'm saying
no to this guest.
Speaker 1 (33:00):
I don't care.
Speaker 3 (33:00):
She's like, You're not allowed to text on your phone anymore.
Speaker 2 (33:02):
I'm like, Gabby, they have ten followers and they're really trying.
She's like, they've posted two videos and they have two views, and.
Speaker 3 (33:09):
She wants to give everyone a chance.
Speaker 4 (33:11):
I do because I understand that, which I understand.
Speaker 3 (33:14):
We love that about her, but like, there's just there's
just a certain point.
Speaker 4 (33:17):
It's also a business.
Speaker 1 (33:18):
It is right and at a certain point.
Speaker 2 (33:20):
Now I have a great manager, you know, Tony, he's
the best. Tony's a legend. He's not in the room,
but he helps me with making the right choices.
Speaker 1 (33:28):
And I have the right.
Speaker 2 (33:29):
People to kind of it, stop the people pleasing and
make great business decisions. And that's what I needed to grow.
Speaker 5 (33:35):
Yes, so well, look, use the manager as an excuse always. Yeah,
that's what I tell I tell people that go and
film the content for me to actually blame me, give
you know, because I don't want them to take the heat, right,
And I say, you don't blame me for anything that
goes wrong, because you know, the odds are the person's
got to call me, and they're probably not gonna want
to call exactly.
Speaker 3 (33:55):
So he went from my mom said no to my
manager said now.
Speaker 2 (33:58):
Yeah, exactly, that's exactly. Thank you me too, write that down.
That's another one. Well, thank you so much, Anthony. Thank
you for having you online. Oh, come on anytime at Anthony.
All right, Anthony right here on red. Make sure you
check them out for fun skits, lots of meals.
Speaker 1 (34:19):
Anthony.
Speaker 2 (34:20):
We love you, your amazing great personality is such a
light and I love that.
Speaker 1 (34:23):
We're people pleasers together.
Speaker 4 (34:26):
Thank you for having me.
Speaker 1 (34:26):
Guys. Yeah, you'll fix us. Ashley and and Jamie our
girl Jamie.
Speaker 4 (34:31):
Session first the first console you right.
Speaker 2 (34:39):
Yeah, yeah, me has no problem saying no to anyone.
You can find me at Michelle Barone online and you.
Speaker 3 (34:46):
Guys can find me at Ash McPherson two HS on
all socials.
Speaker 1 (34:49):
Thank you so much for joining.
Speaker 2 (34:50):
Make sure you follow.
Speaker 1 (34:51):
That's right, it's red and uh we'll see you next time.
Speaker 3 (34:54):
Bye bye.
Speaker 2 (35:00):
The band now turned his
Welcome to ried Red.
Speaker 2 (00:01):
It's Michelle Barone, your host here with Ashley McPherson, your
co host.
Speaker 1 (00:05):
What's up, ash.
Speaker 3 (00:06):
Hey, how's it going everyone? What's going on? MBA?
Speaker 1 (00:08):
Well, you know we've been like on this Italian kick lately.
What is going on?
Speaker 3 (00:12):
I mean, it's in our genes, like what can we do?
Speaker 1 (00:14):
Yeah, that's true, it's.
Speaker 3 (00:16):
True attracted to our Italians.
Speaker 1 (00:18):
Except you got like an Irish last name. What happened?
Speaker 3 (00:20):
Listen? That's all my mom, not me. I can't help it.
But I feel like I embraced my Italian genetics a
little bit.
Speaker 1 (00:26):
Oh definitely Sunday dinners where it's at.
Speaker 3 (00:29):
Yeah, I mean I celebrate Saint Patrick's Day, but that's
about it, and you can only that's like a one
day your kind of thing go too hard. I don't
know if I can celebrate next year.
Speaker 1 (00:39):
It's too much. Once you hit twenty three, it's over.
Speaker 3 (00:41):
Oh my god. I feel like I hit twenty and
it was over. Ready and get there yet?
Speaker 2 (00:45):
But we have a fellow Italian on today and I
cannot wait to talk to him.
Speaker 1 (00:49):
He's so much fun.
Speaker 2 (00:50):
I met him a year or two ago now at
an event for my friend Nicole Peep as the Derby.
Speaker 1 (00:54):
Shout out to Nicole, but.
Speaker 2 (00:55):
I want to bring him on. He owns a PR agency.
His name is Anthony Sharada Knight to see you, Anthony.
Speaker 4 (01:01):
Thank you so much for having me on the show today.
Speaker 1 (01:03):
Oh my god, I'm so happy to be here with you.
Speaker 5 (01:05):
You know, likewise and you also have like a similar business,
so like, it's nice to talk to someone that gets
what it's like to be in.
Speaker 4 (01:12):
The PR world.
Speaker 5 (01:13):
It's crazy craziness every day.
Speaker 2 (01:24):
Hey, guys, before today's episode, I want to talk to
you about something that Ashley and I care a lot about.
Speaker 1 (01:29):
Mental health.
Speaker 6 (01:30):
That's right, taking care of your mental health is just
as important as taking care of your physical health.
Speaker 3 (01:34):
And mental health America of Dutchess County is the perfect
place for that health.
Speaker 1 (01:38):
Absolutely.
Speaker 2 (01:39):
Mental Health America of Dutchess County is super empowering and
helps so many people with so many problems.
Speaker 3 (01:45):
Honestly, it's pretty amazing seeing how mental health actually affects people.
I mean, the guests that we've had on the show,
we've talked about mental health in almost every episode, and
it's a serious topic.
Speaker 2 (01:54):
Now's the time to prioritize your mental well being. If
you're suffering from anxiety, depression, or anything mental health related,
visit Mental Health America Duchess County at MHA Duchess dot org.
Speaker 3 (02:06):
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Speaker 2 (02:51):
We steer more on the marketing side for the MBM,
so it's Michelle Brow Media agency and we do everything
from social, digital, radio, TV, billboard and helps with that.
Speaker 1 (03:00):
Gabby.
Speaker 2 (03:01):
We have a whole team, which is so exciting, but
it's just it is a lot.
Speaker 1 (03:07):
Yep, how do you handle it all?
Speaker 5 (03:10):
I have a great I have a great supporting cast,
great family for friends. You know, I have to say
the truth. It was not what I ever expected it
to actually be. You know, I didn't expect it to
grow to what it has grown to. One day I
just up and quit my job. I said I want
to do social media yea, And I went to a
(03:30):
few clients I asked them to be my client. I
talked one or two people into it, and here I
am three and a half years later.
Speaker 2 (03:35):
That's amazing. That's amazing. So now who are your target audience?
Who's your targeting target client and what locations?
Speaker 5 (03:43):
Italian Americans? Okay, so I would say that the bulk
of my clients are Italian Americans. I'm doing my best
to branch out now because you know, I don't want
to pigeonhole myself either, but you know, they're just drawn
to like the brand and it's what I know how
to promote on.
Speaker 4 (03:56):
What I know how to promote on social media.
Speaker 2 (03:58):
Yeah, and it's because you've had such amazing success and
viral videos.
Speaker 4 (04:02):
Thank you.
Speaker 2 (04:02):
So I when I first met you, I was like,
oh my god, I fell in love with Danielle.
Speaker 4 (04:07):
I met her first, the greatest.
Speaker 2 (04:08):
She is gorgeous, smart, beautiful. I mean, you don't get better, right,
She's the bomb. I met her and I was like,
oh my god, I love this woman. And then I
was like, oh, let me see what Anthony's about. And
I'm like, oh my god, I love him too. He's
so great. You know, you have like this tony soprano
skits that you do all the you know, old Italian movies.
Speaker 1 (04:27):
I you crack me up every day.
Speaker 4 (04:29):
Thank you. I get a lot of hate for it.
Speaker 1 (04:31):
You know, I seem to commember.
Speaker 3 (04:33):
That's like my favorite kind of content to watch.
Speaker 4 (04:35):
It is, I get it.
Speaker 3 (04:36):
Let me say it's relatable.
Speaker 4 (04:38):
Enterteina. Just to go back to the Italian Irish thing.
People don't.
Speaker 5 (04:42):
They don't believe that that I'm Italian because I'm very
fair and like I'm bond. They think I'm Irish, and
not that there's anything wrong with that at all. My
best friends are Irish. But you know, I can't talk
people into thinking I'm Italian, you know what.
Speaker 1 (04:54):
My mother's from Sicily and she is a straight redhead.
She looks irish.
Speaker 4 (05:00):
Happens all the time people.
Speaker 5 (05:02):
I even get a red beard sometimes if it really
grows out, it's crazy.
Speaker 3 (05:06):
Yeah. My brother's a redhead.
Speaker 6 (05:07):
He's like so like, I guess pale's not the word,
but he is white, so yeah, he's he's like I
feel like I tan a lot better than he does.
Speaker 1 (05:15):
We call him Casper. Yeah, literally, I get.
Speaker 4 (05:17):
Called Casper all the time. I'm so used to it.
Speaker 6 (05:19):
He's Joanne, her sister. I'm like, god, they there's six
of them. They all look so different.
Speaker 1 (05:24):
But I didn't think we were going there with Joanne
this time.
Speaker 2 (05:26):
She's the one that goes out in the sun, you know,
like selas the Sunday screen on the Zinc.
Speaker 1 (05:33):
I'm like, can you just not tell people we're related?
Speaker 3 (05:36):
Under her eyes, on her nose, like it literally looks
like it's a joke.
Speaker 1 (05:39):
It does.
Speaker 4 (05:39):
Oh my god, that is so so you mean like
the cartoons like.
Speaker 6 (05:42):
Oh yeah, she's got the hat and wing in the back.
Speaker 3 (05:46):
I'm like, what has watching this?
Speaker 5 (05:50):
I want to get that Olive tan and like I
do get tann but I have to get burned first.
So I get burned to like a crisp. I turned
red and then I get ten.
Speaker 3 (05:58):
You just gotta do the tanning beds lead up to summers.
Speaker 4 (06:00):
Yeah, I probably should do that.
Speaker 2 (06:02):
You know what?
Speaker 1 (06:02):
Fake and big? No, what's that?
Speaker 2 (06:03):
What's the other one looked at the spray tan. You
could do a spray tan. Actually, we should do a
spray tan with you.
Speaker 4 (06:10):
That would be a great video.
Speaker 1 (06:11):
I think that'd be great.
Speaker 2 (06:12):
We'll we'll bring Danielle up, we'll cook with her, we'll
bring her to Rossies, and then we're gonna tan you.
Speaker 5 (06:17):
Maybe I could convince people I'm Italian. Then must say
you know what, since you all said yes, you know what.
I did it one time and it was really funny.
I didn't know how to stand. Yeah, so I didn't
know how to stand like in like the tanning salon,
So I did it wrong. It was all over me,
like half I wore the cap here, so half my
head was white and the other half.
Speaker 3 (06:36):
She sprang yeah, yeah, oh my god, that's so funny.
Speaker 2 (06:40):
We have a girl that comes over and she's free
hands it. So none of that will happen.
Speaker 4 (06:43):
That's probably better. It's probably better.
Speaker 1 (06:45):
You'll be well unless you wear a baseball hat.
Speaker 7 (06:47):
Yeah.
Speaker 2 (06:48):
That so, speaking of the Sopranos skits and all these
fun things you did, I noticed you were in the
Goats House, Tony Soprano's house. I'm seeing you walk out
to his mailbox, the mail in the robe.
Speaker 1 (07:01):
I'm like, did you buy this house?
Speaker 4 (07:03):
Does this guy work here?
Speaker 1 (07:05):
Like, so what happened?
Speaker 5 (07:07):
That's a great question, and I get asked that a lot.
The first time I ever went to Tony Soprano's house was
it was during COVID or just as the world was
kind of opening up, but really not really. You know,
you had to wear a mask and you had to
be a couple feet apart. But I'm actually a writer
by trade. Really, yes, so screenwriter or everything. So I
(07:28):
worked in journalism the first few years in my career,
and then I got into creative writing. But during my
journalism years, I offered to write an article covering the event.
I just called the person that that was I was
going to run it, yep, and they just said yes,
So I guess they were short on coverage. I really
(07:50):
didn't have anywhere to write it. I just pitch and
pitch it out to like a bunch of newspapers.
Speaker 1 (07:54):
That's that's how you do it.
Speaker 5 (07:56):
But from there I kept in touch with the people
that had the event. And then the third or four time,
I said to myself, you want to know what I'm
here for? Content? Why don't I just come in a rope.
I went in a roll. I wore shorts underneath. It
was freezing, and I said, I'm going to walk up
and down the driveway and I'm going to post this
on social media.
Speaker 1 (08:13):
That is iconic.
Speaker 3 (08:14):
That's something that I honestly.
Speaker 5 (08:17):
They even had the ducks in the pool and everything.
It was crazy, Like you know, I'm I'm I'm like
a fan, but you know I'm not. I can't tell
you every little thing about the show. But for them
to have every last, every detail possible that they had
in that day, that day, they had every single detail.
Speaker 2 (08:34):
So it was all set up ready for you. Yeah,
that's amazing. You're like, I'm making content.
Speaker 5 (08:38):
I'm doing hundred percent. And you know, and I'm really
like a shy guy. I don't like to put myself out.
Speaker 1 (08:42):
There and thank you for coming on.
Speaker 4 (08:44):
No, no, no, I'm happy to be on. I have to
do things more.
Speaker 1 (08:47):
Like this, Yes, so you're shy, but you did it.
Speaker 4 (08:50):
Yes, I do it.
Speaker 5 (08:50):
So I'm one of those guys where I always tell
the people that I that I work with, and I
tell Danielle all the time too. You just got to
put it out there and try to not think about it. Yeah,
you know, because the more you get used to it,
the more easier it'll feel.
Speaker 1 (09:04):
Oh. Absolutely absolutely.
Speaker 3 (09:05):
I mean I tell her that all the time. I'm like,
I post like five times a day. I'm like, by
the time a week's gone by, I'm like, that video
is so irrelevant. I'm like, you can't even scroll back
to find it.
Speaker 4 (09:13):
Exastly true.
Speaker 5 (09:14):
You know, you don't really realize I think that my
mom told me this once and it always really stuck
with me.
Speaker 4 (09:20):
She goes, you can't think people are thinking about you
every day.
Speaker 2 (09:23):
Yep.
Speaker 4 (09:24):
They have other things going on in their lives.
Speaker 5 (09:25):
You can't think that someone is, you know, trying to
pick out your clip, right.
Speaker 1 (09:30):
Yeah, you know it's true.
Speaker 2 (09:31):
You know we're naturally born self centered, right, because you're
it's your world and your lens right, your eyes. You're
seeing things and feeling them and whatever, and that's why
we all feel like it's so important, but when you
look back, it's not at all. It's to the person.
To the viewer, they're going like this and that's it number.
It's just another number. And if it looks cool, they're like, okay, cool,
(09:52):
So what can you do to be cool and to
stand out? And you know, even if it's quirky funny,
the most crazy things go viral.
Speaker 1 (09:59):
Don't you agree?
Speaker 4 (09:59):
It is insane?
Speaker 5 (10:00):
Like when I tell you I have clients that you know,
I get really like excited to post something and they'll
and they'll get excited about it and we'll put all
this effort into it and it'll be nothing. But then
when I come up with an idea on the spot
and it's the stupidest thing in the world, it gets
millions of views.
Speaker 4 (10:17):
I will never understand.
Speaker 2 (10:18):
What's been your most success and in viral video creation
on any platform TikTok, Instagram, for a client.
Speaker 5 (10:27):
For a client or for myself or both both. For myself,
I would say I posted a video of anointing my
Irish friend Greg Italian, where I put olive oil and
parmesan cheese on his head while he was sleeping and
I like baptized him and then I put the song
but I can't even say it the song from the
(10:49):
Lion King on Yeah, so he was like Simba and
it went. When I tell you, this was my first
ever really truly viral video on Instagram.
Speaker 4 (11:01):
It has forty five million views. Wow, how do they
only got two followers? They only got two followers from it?
Speaker 1 (11:07):
That's it.
Speaker 3 (11:08):
You only got two followers from it?
Speaker 5 (11:11):
It goes to show you, you know, and I have stuff.
I've gotten a couple one hundred thousand views and I've
gotten five hundred followers or over like a thousand followers
from it.
Speaker 4 (11:18):
Yeah, it's crazy.
Speaker 2 (11:19):
It is crazy. Yeah, I feel the same way a
lot of times. Like I'm like so excited to post
like a celebrity and their clip is good. But then
if I just post someone that's not as big, sometimes
it pops off because of what they want or how
they say it or whatever the algorithm who knows.
Speaker 3 (11:35):
But I feel like so much even like with our
like interviews, like we don't even like do any of
like the rage bait, where like we ask questions to
like get a reaction out of people, but like people
will comment on like anything.
Speaker 1 (11:45):
Like come a interview.
Speaker 3 (11:46):
It's a normal interview, and like if it's a reality start,
they'll attack them for whatever they've been known for and
like it'll go viral.
Speaker 7 (11:53):
Yeah.
Speaker 2 (11:53):
I mean one time, I think I asked Theresa a
question Judi said on the Red carpet, and I asked,
there's something and I didn't even ask the question. We
like dubbed my voice over it because I couldn't make
the event, and Gabby went and all of a sudden,
you know, I'm getting like, well, why'd you ask this
question this way? I got like five hundred threads of
you know, these people like glowing me up or asking
a question a certain way.
Speaker 1 (12:12):
I'm like, I didn't even ask the question.
Speaker 3 (12:13):
It just goes to show like you really don't know,
like what goes on? Yes, but whatever came anything right,
keep going.
Speaker 4 (12:19):
People think it's real time too. They just closed my mind.
Speaker 5 (12:22):
Like That's one thing I honestly never understood is I
always grasped the concept that it's something doesn't have to
be posted in real time.
Speaker 4 (12:30):
Always.
Speaker 5 (12:31):
You know, I could be in Florida a week ago
and I could post it now right, you know, and
I have people calling me and be like, oh oh,
you went back to Florida today. I'm like, no, I
can go back to Florida. I'm just posting a video.
Speaker 3 (12:43):
I took enough pictures to pretend I want yeah for
a month though over.
Speaker 1 (12:46):
The next two years.
Speaker 2 (12:47):
And it's so that is so funny because people are like, oh, well,
you're in La, you're in Florida and you're and you know,
are you a mom that's with their kids? Like I'll
always get that sly comment, and I'm like, actually, I
am with my kids every single night. I just literally
went for one day for content. So thank you for
being fooled.
Speaker 1 (13:04):
I'm happy.
Speaker 6 (13:05):
That's just crazy because it's like it's also your job,
so it's like, yeah, you're doing your job exactly.
Speaker 5 (13:10):
This is what I's another thing people do not do
not realize it is a full time job, and they
don't value and over no, not even a little bit.
And I still I kind of go through this all
the time because the bulk of my clients are old
school like Italians like all the boat Oh. They just
think I'm like a guy with a phone.
Speaker 1 (13:25):
And they pay you cash under the tape. No, I'm jugking.
Speaker 4 (13:29):
I can't say anything about cash, but.
Speaker 2 (13:31):
That's up to the guy yeah. So so no, I
mean I get that, and so what do they think,
did you just come in with a phone in.
Speaker 5 (13:40):
Your Honestly, so my first client ever. I don't know
if you ever heard a fortune on her brother's.
Speaker 1 (13:44):
Bakery sounds familiar.
Speaker 5 (13:47):
So it's like a famous bakery in Williamsburg. I've been
going there my whole entire life. Every birthday cake I've
ever had has been from there, every special event, and
they were my first clients. So after I don't know,
like thirty years of going there, I went. I went
to the owners and I was like, look, you know,
I have this idea, you're one of the very few
(14:08):
places that makes like a spoiyerdel on my hand, like
outside of Italy. Yeah, you know, it's like a three
or four day process. You have to be documenting this. Yeah,
they took a shot on it and the page point
viral overnight and I and I had a small business
and people pretty much based on based the I guess
you can say the idea of hiring me off of
(14:29):
if those guys paid him, I should pay him.
Speaker 6 (14:31):
Yeah.
Speaker 2 (14:31):
Yeah, so that's because you know they're like a little
cheap alligator arms.
Speaker 4 (14:35):
No, no, no, because but Yeah, yeah.
Speaker 1 (14:39):
Because the brand is amazing and you did a great
job and they're.
Speaker 4 (14:42):
So big and I just happened to get lucky.
Speaker 2 (14:44):
Shout out to our incredible partner, Steve Prohashka from Big Steve,
Big Moves dot Com. He has a book called From
Orphan to Millionaire where he shares his incredible story about
becoming a millionaire after being an orphan. If you're ready
to elevate your mindset, master resilience and make big moves
in life in business, make sure you check out Big
(15:06):
Steve Big Moves dot com where you can find his book.
And if reading isn't enough, Steve takes it to the stage.
He's a dynamic public speaker. He delivers game changing talks
on partnerships, leadership success, and overcoming obstacles. Steve is one
of a kind and completely dynamics. So if you're looking
(15:26):
for a speaker that will change the game for your
event and beyond, make sure you check out Big Steve
Big Moves dot com and Big Steve Big Moves on Instagram.
And that's what I think people miss in the value
part of this is like the money is in the
ideas big time telling, It's in the storytelling, and you
(15:47):
can't really put a number on that. You know. Ashley
does a lot of content creation for what we do
when we go out and do content shoots and stuff
like that, and she'll put a shot list together and
they're like, Okay, great, I like this.
Speaker 1 (15:58):
I don't like that.
Speaker 2 (15:59):
I'm like, you have no idea what you've just been given,
Like you don't understand what you've just been given.
Speaker 1 (16:04):
Right, it's so important these ideas and just having this
right here is what you just paid for. Yeah right,
it's yeah.
Speaker 3 (16:11):
I feel like a lot of time it comes down
to like especially if like you don't know social media
and like you see a content list or something like
there's certain trends where like businesses will be like, oh,
look this doesn't really match my brand and it's like,
well no, but like this is a viral video right
now and like this will put your business like on
the map. And I think, like that's like a hard
thing that like we've like especially with clients, like we've
like shown them that if you're just trust in us,
(16:32):
like with a good idea, like usually it will pan out.
Speaker 2 (16:35):
Yeah, And you know another thing is like sometimes they
if they trust you and it goes great, They're like,
oh my god, you're the best. And then if they
trust you all doesn't yeh, then it's like, well, listen,
we're gonna try another thing like this. It's not always
a home run. You can't guarantee it. So it's hard
to like put a value on something you can't guarantee.
Speaker 3 (16:52):
Right, Sometimes think algorithm not the idea?
Speaker 2 (16:54):
Right?
Speaker 4 (16:55):
Definitely, can I curse on this podcast?
Speaker 1 (16:57):
At go ahead?
Speaker 4 (16:58):
It's like throwing holes exactly.
Speaker 5 (17:00):
Yeah, that's the whole idea of yep, that's the whole
idea of content creation.
Speaker 4 (17:04):
Period.
Speaker 5 (17:06):
People don't realize that we can guesstimate, like you know,
what could go viral? You know, you can see a trend,
you can use an audio and you could assume, you know,
this has a good chance, but there's there is never
a guarantee.
Speaker 2 (17:18):
There's never a guarantee, and you know, people may just
not take to it for a reason you're not even
thinking about. But I do think like if you're educated
in it, it gets and you have the ideas and
you understand how to film, and you have all your
ducks in a row, you have a better likelihood to
make this happen.
Speaker 4 (17:33):
Well, otherwise I would be out of.
Speaker 1 (17:34):
Business exactly same.
Speaker 3 (17:35):
I feel like it's like social media, Like, especially doing
social media, it's so glamorized. It's like it's so easy
and like as much as like it, we do get
a lot of perks from doing what we do. And
it's like, well, I've also did this for how many
years before I even had a following. Of course, then
I have the following, and then it's like, well, you
don't get the views sometimes that the videos aren't good,
like it is like twenty four hours, like you were
clocked in doing that.
Speaker 1 (17:55):
Yeah, it's stressful.
Speaker 4 (17:56):
Now people also think you're rich too.
Speaker 5 (17:59):
Oh yeah, I don't know why, Like that's like a
common stereotype like, oh, you're on social media, you're rich.
Speaker 4 (18:04):
I'm like not, I don't know.
Speaker 1 (18:07):
Exactly.
Speaker 2 (18:08):
You know, monetizing, it's interesting and that's something we've talked
about a little bit. But being in marketing for twenty years,
I've noticed that, you know, monetizing is different. So I
used to monetize when I first started, and it was like, oh,
well place our radio bi or place a billboard ad
and you take a percentage as an agency. Now it's
like you're doing a content shoot. You're coming up with
(18:29):
the ideas and you know you do a monthly fee.
But I think it's going to go more into the
personal branding if if you know, if I were to
place a bet, if I was a betting woman, just
knowing what I know, I think the values in the
personal brand and that people are starting to pay me
more to build them up.
Speaker 4 (18:46):
Agreed.
Speaker 2 (18:46):
So it's more than you know, going after the business now,
it's going after the people that want to be a
Michelle Baron or Nashley McPherson to say, look, I've had
success in soccer, how am I going to be Ronaldo?
I've had success in you know, cooking? How am I
going to become Rachel ray Right of social media? So
I think that personal branding piece is going to be
(19:06):
where the money is for us as agencies, big time.
Speaker 1 (19:09):
Yeah.
Speaker 5 (19:10):
Yeah, Like you know, you can only go back to
the small business pool so often and.
Speaker 1 (19:15):
They only have such a budget.
Speaker 2 (19:17):
People care about themselves more than they care about the
product they sell. They like the spotlight on them and
they'll spend more money because they care more. So I
think like that's you know, Gary Vee, I went to
a conference that he did, and you know.
Speaker 1 (19:29):
He's the goat of all this, he's been doing it.
Speaker 4 (19:31):
Why that I made my job?
Speaker 1 (19:33):
You know, Yep, gary Ve's the why.
Speaker 2 (19:35):
And I went to a meeting he did, and we
were able to go to you know, I was I
was on a billboard with him in Times Square.
Speaker 1 (19:41):
I couldn't believe that happened. That was a whole that's sick.
I cried that day. You know, I was like, all right, I.
Speaker 2 (19:46):
Did it right, so but I didn't even know what
was happening. We get up to the to the stock
ticker and he's announcing a new book and he's like,
all right, let's take a picture. All of a sudden,
everyone in the room, there's fifty people, sixty people in
the room, all got to take a picture them. Every
one of them went on the billboard and I could
not believe it. We all went outside and saw this
picture and I'm like.
Speaker 1 (20:05):
How did I get here?
Speaker 2 (20:07):
Like this is amazing, right, But at the same time,
once you know, we did that, he took us into
a room and talked to us and was just like,
this is what it's all about. It's this networking, it's
it's the personal branding. And you know people beyond that
it's going to become AI right Yeah, and and the
person you don't need like a physical person anymore.
Speaker 1 (20:26):
You can build a bot to do whatever you want.
Speaker 2 (20:28):
That looks like whoever you want to sell, whatever product
you want, whenever you want. So how are we going
to compete with the personal brand? It's not even real,
that's so true. And the AI wave is scary, it is.
Speaker 5 (20:39):
It's it's scary in a good way and it's scary
in a bad way because I did my best to
hop on the train, like immediately, I integrated it into
my business the best way that I could. But you
know who knows how like advanced that it's that it's
going to get that. That's the only problem is you
know when there will come a time when it's when
it's going to replace a lot of people.
Speaker 1 (20:59):
Yep, so one hundred percent.
Speaker 2 (21:01):
And for my agency right now, like I love the business,
I will always be a small business die hard. But
I also feel like I can resonate better when someone
wants to promote themselves because another thing I noticed in
business is the people behind the brand never want to
outshine the brand, but they want to be there in
the front and center. So there's always a kind of
weird balance there. But if you just take that away
(21:23):
and say, listen, let's promote you this way. Today, if
you're selling your bakery, we'll promote that as part of you.
And tomorrow, if you're selling a book, we'll promote the book.
Speaker 3 (21:31):
Well, there's so many people that will buy into something
that like they believe in right that you are a
fan of exactly. I think that's why, like alex Earl
does so well on social media, is because so many
people are bought into who she is, and she's relatable
and people know that the product she's using they can
count on that, like they're going to be good products.
Speaker 2 (21:47):
And she can sell anything now rather than the thing
leading her, Like I like to lead my marketing efforts
with the person first.
Speaker 5 (21:54):
Agreed, no, no, So the first thing I do when
I walk in and I see a new client is
I say, look, you know, I'm not like a miracle worker.
I do make people money, but you're gonna have to
be on camera.
Speaker 1 (22:07):
Yeah.
Speaker 5 (22:07):
And then based off of that conversation is where I
like decide and they like choose if they're if they're
going to be a client or not.
Speaker 2 (22:16):
Yeah, and that's a good point because we struggle with
that too. Ashley will literally get in a T shirt
for the brand to promote the books.
Speaker 6 (22:24):
I don't want to be on Yeah, I don't want
to be on camera, so like we do it that way.
Speaker 3 (22:27):
I mean I even think like with like businesses like
dairy Boy, Like dairy Boy is such a popular clothing brand,
but like they're popular because of who owns the brand
and who's promoting it. Correct, it's Paige Lorentz, right.
Speaker 1 (22:39):
Yeah, we always reached out Again, I.
Speaker 3 (22:41):
Know, because Kevin is everything. I'm pretty sure it's Paige
Lorenz who owns dairy Boy. And that's why it's so popular,
is because like people love her and they're buying into
what she's selling.
Speaker 1 (22:49):
Yeah, I mean there's so many.
Speaker 2 (22:50):
It's fenty beauty, any of them, right, any of these
types of brands that are led by the person first.
But I think it was always like, Okay, if Jlo's
got a new perfume line twenty years ago, then we're
going to support j Loo. And the campaign money was
only given to her team for this because she was
j Lo. Now, campaign money spread everywhere, right, and you
can get brands to promote a show of any kind, right,
(23:14):
the brands meet the influencer, and because of that, you're
able to promote your own personal brand. I think it's
just so cool how it's evolved, and I'm so glad,
like I'm alive at this time, because in the past
it just wasn't that way.
Speaker 1 (23:26):
You're either a star or you weren't. That's and now
it's defin Yeah, yeah.
Speaker 4 (23:31):
I can guarantee you I was not a star.
Speaker 5 (23:33):
I can guarantee you, like you know, I'm just just
like a regular guy. But to you have the following
always feels weird. He honestly feels strange to me because
I was never that guy. I was a quiet kid
in school.
Speaker 1 (23:44):
Yeah, so what do your friends think?
Speaker 5 (23:46):
My friends, I think they think it's crazy. I don't
talk to them too much about it, but I think
they think it's crazy because they tell me that their
friends start to talk about it. Yeah, so, like you know,
when their friends are telling them things and then they're
asking me what they're what their friends kind of one
on all is crazy. Yeah, so they just can't grasp
the whole concept. Then the concept that I that I
basically paid to get eat and.
Speaker 4 (24:08):
To and to promote food. Yeah, right, but you know
it's like crazy if you think about it, it really is.
Speaker 1 (24:13):
Yeah.
Speaker 3 (24:14):
Do they ever like get recognized from the videos? Like
sometimes like my friends, like they'll be out and like
they'll get recognized from being in my videos, And like
I don't even know how because I don't post them
that much.
Speaker 5 (24:23):
Like it's no people pay, people pay, like a lot
of attention. But to answer your answer your question, the
guy that I poured the parmers on cheese on his head,
he gets recognized all the time.
Speaker 4 (24:33):
He can't even go to Walmart anymore.
Speaker 3 (24:35):
That's so funny. How did you come up with that idea?
Speaker 5 (24:38):
Honestly, he was sitting there and I saw him taking
a nap, and I was thinking to myself, Greg, and
then I kind of woke them up, like I'm gonna
pour some parmers on cheese on your head, go and
ask me why, just trust me?
Speaker 4 (24:52):
And he didn't And he didn't say a word, and
I just did it.
Speaker 1 (24:55):
That is so funny.
Speaker 3 (24:56):
Yeah, it really is crazy. The videos that I'll go
about like it was just like a funny I but
like it's crazy, like you never know what's going to
go viral.
Speaker 4 (25:03):
Yeah, like that.
Speaker 5 (25:04):
We had people from all over the world, like so
many different countries, Like I would have never I just
thought it was.
Speaker 4 (25:09):
Going to be stupid.
Speaker 5 (25:10):
But the very second that it went up, like the
phone calls and everything else, it's almost like the app
knew what it wanted to like do when it went up.
Because normally I give like a rule of thumb. It's like,
if you're going to tell that a video does well,
you could probably know in about an hour, yeah right, yeah,
like you know, and it's rare like there are like
(25:31):
a few other times when you know, it'll be like
a day later and you'll see a blow up. Yeah,
but the general rule of thumb I use it. It's
like about an hour. This was instant, like the second
I posted it. I've never seen anything like it.
Speaker 1 (25:42):
That's amazing. What was what was it like? Ding ding
ding ding ding?
Speaker 5 (25:45):
Yeah, I know, it's to be honest with you, I
never even had that again, I've never like that's how
like one off it was.
Speaker 1 (25:53):
That's crazy and again it'll happen again. Where was it
in the ranking order of your posts? So how many posts?
Speaker 4 (25:59):
That was the best ever?
Speaker 1 (26:00):
But I mean, like, did you did you post ten
videos before that.
Speaker 5 (26:04):
Yeah, like a ton. The first video I ever did
was a friend of mine owns the first, uh the
first pizzeria ever in New York. Really yeah, I don't
know if you ever heard of Lombardi's Pizza.
Speaker 3 (26:19):
Yeah, and Jamie took us there.
Speaker 4 (26:21):
Yeah you have probably been there. Yeah, you've probably been there.
Speaker 5 (26:26):
But he was having a hard time during COVID and
I just posted about it and the video got like
a million views, and then I said, that's when the
light bulb kind of clicked and I was like, I
gotta keep going yep, slowly over time, I said, you know,
why don't I offer to do this for other people?
Speaker 1 (26:42):
Exactly? I love social.
Speaker 3 (26:43):
Media can save a business too, Like I've seen so
many businesses everything crazy.
Speaker 4 (26:49):
It is.
Speaker 5 (26:50):
That's why, like I'm like a big I'm a big
proponent of keeping TikTok yep, because you know, not even
only for myself, because I will survive, there will be
like another wrap, there will be other things. But the
fact that so many small businesses really depend on it
every day. I think I've read a stat like five
(27:12):
percent across the whole country.
Speaker 3 (27:15):
I mean, I follow pizza place in Ohio.
Speaker 4 (27:16):
Yeah, yeah, he's pizza.
Speaker 3 (27:18):
I follow them on TikTok.
Speaker 1 (27:19):
I like watch all the.
Speaker 4 (27:19):
Oh wait, I mean she's pizza. Oh I thought you
said another guy.
Speaker 3 (27:23):
No, But I'm like I follow them and I'm like,
I don't know if I'll ever go there, but I'm
like their content's entertaining and like they have lines out
the door because they do social media.
Speaker 4 (27:30):
Yeah, it's wild.
Speaker 1 (27:31):
So it is, you got it.
Speaker 2 (27:32):
And the other thing is too Like I think another
misconception with clients going back to that side is they think, well,
just because they hired you, things have to be perfect.
Speaker 1 (27:41):
It's not reality. The reality is the ideas will.
Speaker 2 (27:44):
Come, things will hit when they hit. As long as
you're consistent, you give it your best.
Speaker 5 (27:48):
Effort, right, I don't know, and I would love to
hear how you deal with it kind of from like
a personal perspective is as far as my food clients go,
you know, they want everything to be per so they
want gloves on, they want you know, when a glove
really shouldn't have to be on, or you know, they
don't want the sauce to be dripping on the plate
(28:09):
a little bit. And but that's what makes the video
blow up. Yeah, you know what I mean, like you
don't have if you don't have to wear gloves when
you're I don't know. I guess you could.
Speaker 1 (28:17):
Say when you're serving or serving or when you have.
Speaker 5 (28:20):
Like a you're going to roll some fresh pasta because
it's going to go in boiling water. People start to
complain about it, but then you know, the the end
result is all the business that you get from the people.
Speaker 4 (28:31):
They don't care exactly.
Speaker 6 (28:33):
It's blowing up, it's reaching more people. Yeah, I've noticed
that all the time.
Speaker 3 (28:36):
It's like clients too, like they want it to be
like perfect, and I'm like, I so get it.
Speaker 6 (28:39):
Like you want to save like the face of your business.
You don't want to like make it look like you're
not doing the right thing.
Speaker 3 (28:44):
But there's also like I see satisfying videos of like
pizza places, like they'll go and like pour something and
make it satisfying, and then you mess it up at
the end the same thing. It's like people are going
to react to that, like that's going to make it.
Speaker 1 (28:54):
It is true. It is true. It's so hard. It's
so hard to navigate learn the personality.
Speaker 4 (28:59):
So you said a lot of personalities.
Speaker 2 (29:02):
I can't imagine the Italian American world too, if.
Speaker 5 (29:06):
I can tell you right now, it's kind of gotten
to a point where I have to make sure I
spread myself around because if I post a story that
I had a cup of coffee here, I'll piss off
another person that said you didn't come by here.
Speaker 4 (29:18):
So I.
Speaker 1 (29:22):
Don't post anything anymore.
Speaker 2 (29:24):
I feel like I'm at the point where I can't
post anything if I don't get paid, because then someone
else gets managed.
Speaker 1 (29:30):
Yeah I do. I'm getting paid, Like I'm getting paid
for this, and that's it.
Speaker 2 (29:34):
Because every time I go anywhere, they're like, well, why
aren't you posting me? You're not really my friend. So
then it's like I am your friend. I post for
a living, like that's how I make money.
Speaker 1 (29:43):
Do you pay me?
Speaker 4 (29:43):
Like yeah?
Speaker 1 (29:44):
But at the same time, I don't want.
Speaker 4 (29:46):
To be that way, and you're kind of forced to.
Speaker 2 (29:49):
You're forced to because you don't want to show love
to someone else, and then there's no loyalty.
Speaker 1 (29:54):
You're always upsetting somebody.
Speaker 5 (29:56):
That's the probably the hardest thing I've I am kind
of dealing with, you know, because I'm I am that's
what I'm looking for.
Speaker 4 (30:04):
I'm like a people pleaser.
Speaker 5 (30:05):
Me too, So it's so hard to you know, to
let people down and to say I can't make it
at one place now because the traffic's crazy and I'm
on the other side along island, so I can't come
to Staten Island like you know.
Speaker 4 (30:17):
It's oh my god.
Speaker 1 (30:18):
We need to talk people.
Speaker 2 (30:23):
We actually have a therapist in the house, Jamie Tibberish
is here. Jamie is Yes, she's been helping me. I'll
tell you, Jamie has really changed me. She's like, you
need a boundary, and I'm like, Jamie, I don't have boundaries.
Like I made a success of myself because of no boundary.
Speaker 4 (30:41):
That is completely true. That's why I made a success
with myself.
Speaker 1 (30:44):
I was like, what do you mean. Doormat is good
for me?
Speaker 2 (30:47):
It made me like happy and successful And she's like
what No, She's like, no, you're not doing this anymore.
So I'm learning, but I don't. I'm not comfortable with it.
It's not because I don't value myself. I think there's
a big misconception there with if you're a people pleaser.
Speaker 1 (31:02):
You don't know your value. That is not true.
Speaker 2 (31:04):
I'm Italian, I'm a giver. I love people. I want
to make people happy, and I want to inspire people.
It's not because I don't love myself or I'm not confident.
I just I really I want to make sure others
are happy too.
Speaker 4 (31:18):
So that is my exact reasoning.
Speaker 5 (31:20):
Because I have a lot of self worth me too,
So you know, it's just that, you know, I want
everyone to realize I'm doing the right thing by them me.
That's pretty much it.
Speaker 2 (31:31):
Yes, category, okay, okay, therapy people please for us.
Speaker 7 (31:44):
Is someone who puts themselves last in all aspects and
put everybody first to fill a void in their life.
Speaker 3 (31:55):
You too, I wouldn't call people pleasers.
Speaker 7 (31:58):
I mean, I don't know.
Speaker 2 (31:59):
You continue, Okay, Well, I just think we like to
make people happy because we work so hard for what
we have, yes, and and we don't want to upset
one person because then they tell ten other people.
Speaker 4 (32:15):
Right the story of that's the one downside too, It's the.
Speaker 2 (32:20):
Though.
Speaker 1 (32:20):
Yeah, but they can talk bad, but if you do
the right thing, they can't ever actually hate you.
Speaker 3 (32:25):
If you don't actually do something to someone like they
think if they're going to be mad at you, they're
just going to be.
Speaker 1 (32:30):
We argue about this every day. They're like, why do
you care so much?
Speaker 2 (32:33):
Like who cares about the guy in the street.
Speaker 6 (32:37):
This is the thing, this is like, this is the
one part where like her and I are opposites.
Speaker 3 (32:41):
I'm like, who cares? And she's like me, like, I
care because.
Speaker 1 (32:45):
I don't want to offend anybody.
Speaker 3 (32:47):
I get it, I get it.
Speaker 5 (32:48):
But what I do is I tend to hire people
that have the opposite effact to so, like you know
it kind of we kind of balance each other out.
Speaker 2 (32:55):
Then Gabby keeps me and she's like, Michelle, I'm saying
no to this guest.
Speaker 1 (33:00):
I don't care.
Speaker 3 (33:00):
She's like, You're not allowed to text on your phone anymore.
Speaker 2 (33:02):
I'm like, Gabby, they have ten followers and they're really trying.
She's like, they've posted two videos and they have two views, and.
Speaker 3 (33:09):
She wants to give everyone a chance.
Speaker 4 (33:11):
I do because I understand that, which I understand.
Speaker 3 (33:14):
We love that about her, but like, there's just there's
just a certain point.
Speaker 4 (33:17):
It's also a business.
Speaker 1 (33:18):
It is right and at a certain point.
Speaker 2 (33:20):
Now I have a great manager, you know, Tony, he's
the best. Tony's a legend. He's not in the room,
but he helps me with making the right choices.
Speaker 1 (33:28):
And I have the right.
Speaker 2 (33:29):
People to kind of it, stop the people pleasing and
make great business decisions. And that's what I needed to grow.
Speaker 5 (33:35):
Yes, so well, look, use the manager as an excuse always. Yeah,
that's what I tell I tell people that go and
film the content for me to actually blame me, give
you know, because I don't want them to take the heat, right,
And I say, you don't blame me for anything that
goes wrong, because you know, the odds are the person's
got to call me, and they're probably not gonna want
to call exactly.
Speaker 3 (33:55):
So he went from my mom said no to my
manager said now.
Speaker 2 (33:58):
Yeah, exactly, that's exactly. Thank you me too, write that down.
That's another one. Well, thank you so much, Anthony. Thank
you for having you online. Oh, come on anytime at Anthony.
All right, Anthony right here on red. Make sure you
check them out for fun skits, lots of meals.
Speaker 1 (34:19):
Anthony.
Speaker 2 (34:20):
We love you, your amazing great personality is such a
light and I love that.
Speaker 1 (34:23):
We're people pleasers together.
Speaker 4 (34:26):
Thank you for having me.
Speaker 1 (34:26):
Guys. Yeah, you'll fix us. Ashley and and Jamie our
girl Jamie.
Speaker 4 (34:31):
Session first the first console you right.
Speaker 2 (34:39):
Yeah, yeah, me has no problem saying no to anyone.
You can find me at Michelle Barone online and you.
Speaker 3 (34:46):
Guys can find me at Ash McPherson two HS on
all socials.
Speaker 1 (34:49):
Thank you so much for joining.
Speaker 2 (34:50):
Make sure you follow.
Speaker 1 (34:51):
That's right, it's red and uh we'll see you next time.
Speaker 3 (34:54):
Bye bye.
Speaker 2 (35:00):
The band now turned his
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