Building Buzz, Sciarratta Style

In this episode of the RED, Michelle Barone and Ashleigh McPherson sit down with Anthony Sciarratta, founder of Sciarratta Public Relations, to explore the intersection of creativity, leadership, and innovation in today’s PR landscape. Anthony shares what inspired him to start his own firm and how his passion for storytelling and content creation has shaped the way he approaches public relations.

From behind-the-scenes looks at standout campaigns to candid reflections on the challenges of balancing content creation and business leadership, Anthony offers a fresh perspective on what it takes to succeed in the ever-evolving world of social media. He also reveals what he looks for in team members, how he stays ahead of trends, and his vision for the future of Sciarratta PR.

Whether you're an aspiring publicist, creative professional, or entrepreneur, this episode is packed with real-world insight, practical advice, and inspiration from one of PR’s rising stars.
Tune in and discover why authenticity, innovation, and heart are at the core of Anthony’s approach to business.
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