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December 23, 2025 50 mins

In this powerful episode of Mindset Mastery Moments, Dr. Alisa sits down with Guy Bar, Founder and CEO of ARGOX, to unpack a journey defined by discipline, innovation, and bold execution.

Guy shares how his early experience serving in the Israeli Defense Forces shaped the mindset, resilience, and leadership philosophy that later fueled his transition into entrepreneurship. What began as a solution to a personal training challenge evolved into Hygear Fit and eventually ARGOX—two brands at the forefront of AI-powered fitness and connected health technology.

Together, they explore:

  • How military discipline translates into entrepreneurial grit
  • Why AI-driven fitness is not a trend, but the future of personalized training
  • The real challenges of scaling a hardware and health-tech startup globally
  • Lessons learned from supply chains, product-market fit, and innovation under pressure
  • The mindset required to build meaningful companies in uncertain environments

This episode is a masterclass in vision, adaptability, and execution—especially for founders, innovators, and leaders navigating high-stakes growth while staying anchored in purpose.

If you’re interested in the intersection of mindset, technology, and the future of human performance, this conversation delivers insight without fluff and strategy without shortcuts.

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🎙 Listen, learn, and rethink what’s possible when discipline meets innovation.

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