June 17, 2020 • 29 mins
Atron Gregory is a Legendary Artist Manager, Executive Producer, and Music Executive. His talent credits include a diverse array of artists, including Tupac Shakur, Stanley Clarke, N.W.A., Digital Underground, and the World Class Wreckin' Cru. He Gregory continues to manage both Shock G, leader of the digital underground, as well as the group, the Johnny "Guitar" Watson catalog, Stephanie Frederic, FGW Productions, a content creation company whose clients include Universal Pictures, Warner Bros., Paramount, and Disney. He will be discussing content and why it is so important to get everything in writing. Please welcome to Money Making Conversations Atron Gregory.
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Episode Transcript
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Speaker 1 (00:00):
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Making Conversation talk show is about entrepreneurship and entertainment. I
recognize that we all have different definitions of success. For
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(01:44):
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Conversation interviews provide relatable information to the listener about career
(02:05):
and financial planning, entrepreneurship, motivation, leadership, overcoming the arts, and
how to live a balanced life. June his Black Music Month.
My guest is a legendary artist, manager, executive, producer, and
the music executive. His talent credits include a diverse array
of artists including Tupac Shakur, Stanley Clark, n w A,
(02:26):
Digital Underground, and the world Class Wrecking Crew. He continues
to manage both Shock Ge leader of Digital Underground, as
well as the group the and the catalog of my
Man Johnny Guitar Watson. Wow, please welcome to my man
to the moneymaking conversation. You've got a lot of talk
about what you cannot have a conversation with somebody that
(02:47):
has Johnny Guitar Watson in two parks in the same
conversation and ray Sean McDonald well does not get excited
about that. Please welcome to moneymaking conversation, my man, Adrian Gregory,
how you knowing, sir? Doing good? Thank you for for
expending this invitations to money making conversations. I absolutely appreciated.
And uh yes, Johnny Guitar watching the two in the
(03:09):
same conversation along with Stanley Clark and the Solo Piano group.
There's a there's a lot going on on multiple varieties
of genre. Well, you know, first of all, you know
I'm talking about the past. We're gonna talk about the
current because you gotta go on currently, you know. But
but you know, when you when you when you meet
it your talent to I know that I managed Steve Harber,
(03:30):
currently managed to manage Steve hard from two thousand officially
from two thousands sixteen, I currently managed Steven A. Smith.
So you're a talent, and so as as a talent,
as a manager, it takes a lot, especially when you're
dealing with personalities and it's kying to. I always tell
people just kind of stay ahead of the ignorance when
you're managing people, because you never know what's running through
(03:51):
their mind or what's gonna happen the next day, especially
with social media out there and they can just start posting.
So back in the day you got to do a
press conference. You know, if you want to come out
there to start talking today, then you just wake up,
not even wake up, they just roll over in bed,
just start type. You know, which means as a talent,
talk about what it takes to be a manager, but
(04:12):
more important, what it takes to be a manager, and
not trying to put you on the spot, but you
had so many diverse, so unique, so many different new,
unique talents. Talk about that experience, Well, first of all,
I'd like to say, um, I watched First Take every morning,
so I appreciate what you know. But but but to
answer your question, what it takes to be a manager
(04:34):
and so on, the words with artists is to really
understand them, to talk to them, to get to know them,
not not just handling their business. Handling their businesses it's
really the easy part, but getting to understand who they are,
how they operate, what they think, being able to understand
what's important to them, and not not necessarily what's important
(04:56):
to business or what's important to you, but what's important
to them. Because now, I mean I've managed Shocked shot
g for what thirty years now, and just recently he
said he said to me, I trust you, And I'm like, wow,
that that was something because I know what's important to him.
(05:16):
I know if someone comes to me and want him
to do something, I can almost tell them yes or
no without going to him. But but you always go
to your artists. You don't make a decision without going
to them first. Even if you think you know what
the answer is, it's it's not your place to make
that decision. Is that their place to make that their decision.
So it's it's really really important to understand who they are.
(05:39):
And as you know, I also represent the Johnny guitar
watch and catalog as an example, it's important to understand
what the family wants, what's important to the family, what
they'll what they'll accept, what they won't accept. But with
the same token, you still talk to the family regardless
of what the offer is, regardless of what you're thinking is,
regardless of what you think, you may know about what
(06:01):
their thoughts are, because their thoughts can change, and and
so it's important to know what it's portant important to
know what they want. But it's always important to take
everything to man. There's nothing I don't take to to them,
and because of that I have I have their trust.
We don't always agree, and that's okay because at the
end of the day, is their catalogs or their career.
(06:22):
And you suggest things soon that's what your job is.
To suggest things to them, give them alternatives if you
don't If you guys don't agree on something, and then
have a discussion about it, and at the end of
the day, you're you represent them. So when you finished
with the discussion, if what they want is is more,
is more important than what you think is right. It's
all about what they want. It's really important to say
(06:43):
that because and also you gotta have answers. What you
can't do is manage somebody and keep saying I don't
know or let me let me check. You really have
to be on top of your game. Correct. Oh, absolutely,
you have. You have to go. You have to go
in the business in general, and this is money making
conversations in general. You have to know the answers almost
(07:04):
before they're asked of you, before you ask the question.
And it's it's like, it's not gonna be absolute. You
need to do the best you can to be prepared, studied,
research about whatever topic you're gonna be talking about. Yeah,
Steve always, he's always you know everything. I go, Yes,
I do, because if I don't know everything, then we're
gonna have a problem because you're gonna ask me. So
that means that you know because people always ask me,
(07:26):
what ro do you watch? You watch television that much?
I go? I watch a lot. I read a lot.
I just know that I can't shut down because as
a manager your information, you have to be a trail plazer.
You have to be able to advise, you have to
be able at least have a conversation by so many
different layers, especially based on the type of talent that
you're representing. And that's really the key to all of this,
(07:47):
and so is that you have to be I'm not
trying to say you have to be super smart, you
just have to be knowledgeable. Yes, knowledge well, and that's
and that's exactly what you're saying. You have to you
have to read a lot. You you have to consume
a lot of information, whether it's whether television, radio, podcasts, now, um.
(08:08):
You know. For for myself, I've been around a long time,
so I've been on a huge learning curve over two
or three two or three years with this whole digital age,
and it changes daily, It literally changes daily. So the
conversation you and I are having right now, if we
were having a specific conversation about some type of marketing
promotion or or show or anything of that nature, by
(08:31):
the time went off the conversation, it may have changed already.
It really has. It really really telling the truth there
for a fact, I remember just just a story because
he's like me. We we transition. We started when you know,
just email, when the emails, you know, we grew up
in the cell phone era and then the Internet. But
I remember when uh, Steve Harvey that we was we
had a deal. We went up to New York two
(08:52):
thousand and five, two seven, and WBLS up there in
New York, and then we moved to Atlanta. And between
two thousand and seven and two thousand nine was when,
you know, social media was starting to grow. And I
kept noticing that, you know, all the CNN or whoever
on news had their little handles, their little handles, you know,
follow me, follow me. And I was still resisting because
(09:12):
we had like a nine hundred thousand fan club email base,
so that was working for me. That was working for me,
and so but I just knew that this social media
had to happen. And and the reason I bring that
up because it was in two thousand and twelve. The
reason we got our talk show was because I grew
his social media, and I grew on social media so
(09:34):
much that it competed with Dr Phil. You know, Katie
curic All our competition. The only person that was beating
us in social media at the time was Llen Degenerous.
And so so that's what you're saying right there, you're
saying Richane, you know, you not only have to know
what you need to know right now, you have to
be willing to change. And also when you change, you
(09:54):
have to be willing to see what what that what
that change is gonna impact your your customers. So when
he said he trusts you, that says a lot because
guess what, it's a lot of things that are going
on out there that can question him whether you're up
to date or whether you are you on point? Are
you start? So you still wired into the changes. That's
a blessing man, that's a compliment to your talents. Well, well,
(10:15):
thank you, and you're absolutely right. You do have to change, change,
adapt and grow and when you don't know something, don't
be afraid to reach out and ask. I mean, I
consult with a lot of different people in a lot
of different areas because it's it's you know, there's so
many things that are going on, whether whether you're dealing
with the law, what you're dealing with with uh uh
(10:37):
ledgers and accounting, whether you're digital dealing with the digital media,
digital media and social media, you have to be willing
to to not know. Also, you have to be willing
to reach out to people who know more than about
something than you do. And that's important, and that's important
as a manager. You cannot be afraid to not know
(10:58):
when so when you go back to your client, you say,
I can share this information with you. This is what
I've found out because I've reached out to someone who
knows what they're doing. They work on this every day
because we can't work on every little thing every day,
so we have to reach out to people. But you know,
the interesting part about your career and the brand Atrian
(11:18):
that you've produced is that, I know, man, when you
have black talent, a lot of people don't want to
mess with your talent. You know, they either have reputations
or they feel that they have limited growth potential or
and then as you grow that brand and other people, oh,
I see now start to try to take advantage of
their relationship or manipulate the relationship to their advantage. And
(11:40):
then we have black music, mom, you know, which we
know to recognize the role of black music. When you
hear Little Richard his death recently, and and you reread
the Franklin and all these legends that are out there
that are pastors and are still alive, the Paddle La Bells,
the Old J's, you know, all the individuals still like
that producing great music. What's the hoarding of June being
(12:01):
Black music month before we go to the next break? Well,
you know, I think it's important that we focus on
black music, but as I really personally, I don't like
Black Music Month. I think every every month should be
black music about absolutely, you know. You know, especially I
(12:22):
think it was last year rap took over, which is
a print primarily black art took over all of music
as far as as far as value, as far as
amount of sales and streams, et cetera. And so, you know,
I think it's important to have focus and take time
so everyone focuses on it. But I think you need
to focus on it all year round. I think they
(12:43):
need to needs to be events all year round focusing
on black music. Absolutely. We're talking to my man Atrian Gregory.
We're gonna be right back, Uh. I want to ask
him about Tupac, and then we're gonna go Martin. I
just got it. I can't be talking to the man
who had two pack in his hands and not and
not just saying who I consider the greatest rapper of
(13:04):
all the time Rushan is putting yourself out there because
I believe that be right back with Atroan Gregory money
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(15:08):
dot ai. This is ro Sean McDonald and you're listening
to money making conversation on the phone was Atrian Gregory
um legendary manager, talent manager. I would not even put
my class myself in the class of him being a
manage because this roster because I'm gonna just telling you
someone you when you're managing people, it's really you have
to be their friend. There, their parents there, the emotional
(15:31):
leader there, there the confidant. You have to be when
they're down. You have to always stay up, you know,
and when they come to you for advice, you have
to have answers. You can't take anything personal. When they're
having a bad day, you can't take that personal. But
you also have to guide them in the direction of
I was seeing the best opportunity for them. You can't
make solo decisions. Is their career. Your ego could never
(15:52):
get so big to say I made them. I always
tell people, hey, I'm great at what I do, but
if I didn't have the talent in front of me
to be able to do what I did, you wouldn't
even hear or even know of Rushan McDonald. So a
tupox corp um like the reason why why do the wish.
Why do you say that he's one of the greatest,
uh political speeches, socially rap, socially conscious, rap, uplifting rap.
(16:19):
I consider Brenda's Got a Baby one of the great
one of the all time great rap songs. Keep your
head up, um, how do you like it? One of
the great party songs. Um. Just just just an array
of music and talent from a young man who left
this world far earlier than we that I wish or
(16:40):
anybody would have liked to have seen. So just talk
to us about managing of talent as unique. He was
an actor, poet, and h a vision area. Talk to
us right quick, Atrian, Yeah, I think that boy that
that that's a lot. And he was actually all of
those things. And he came from a panther family, as
(17:02):
as some people may know, and so they they spent
a lot of time studying and learning and teaching him.
So he had a wide variety of of ways of
looking at things. That's why you could have Brent's Got
a Baby, you could have Trapped, you could have how
do you want It? You can have all those different songs,
(17:23):
you know, and and in this time it is just
so interesting to me because I remember when Tupac was
accosted by the cops and and experience that we had
then and and you know, he was accosted by the cops,
he was slammed on the ground, he was beaten up, handcuffed,
and then we had to go to court to prove
(17:45):
prove a jaywalking ticket at jaywalking tickets. And you know,
black young men really have to understand that the power
of the police. And I know they're trying to change
some of that now and and and absolutely needs to
be changed. But the cop came over to Tupac and said, hey,
he walked across street, you're jay walking. And Tupac, being expressive,
(18:08):
was just moving his hands and saying, why are you
askling me about this? Where you're hassling about this? And
the guy didn't like a young man standing up for himself,
But that's what that's what a panther kid does. And
Tupac was absolutely a panther, black panther kid from from
from that space. And so I just think it was,
you know, important that his family taught him what what
(18:31):
they taught him so that so that he could then
go on and be who he was able to become,
you know, through through a lot of people's support and
including myself. That's amazing. Now, I was looking to through
your bio and your catalog and information and different names
popped up. A name popped up that may be the
(18:51):
same name I know, And I love this young lady,
Stephanie Frederick. Yes, yes, St. Stephanie Frederick is an awesome person.
ACTS spoke to her this morning. Um, she's an executive
producer producer. Um. Year years ago she was a on
on air. Um uh Texas I'm from Houston, Texas. Yes,
(19:18):
and um, yes, Stephane. Stephanie is absolutely great. She has
she has a great company, F GW Productions. Uh. They
do a lot of things. Even when when she does
the Oscars. Every year that stephanitiely does Oscars, she brings
a young person to just tell her. How many people
do that? Just hang out with her and experience that
(19:38):
experience of experiencing the Oscars, what it's like to work
in that world, what it's like to be on the
red carpet. I mean, how many people do that within
their company? I mean I think that's just incredible. Oh,
you know, I've been knowing stefinitely. Uh. When I have
to go way back to like ninety two when my
comedy club, hip hop comedy stopped and she used to
(19:59):
come there, and you know, she was on Fox News
at the time, and uh, you should tell me I
could be great, I could be special. So I know
the value. I know that person that you're talking about,
how many people, not many? And I know that you
know she she's a firm believer of paying it for
and she does not allow a male dominated industry to
stop her from being great. And that's when and I
(20:21):
just had to bring that up. I saw you one
of the one of the individuals, one of the people
on your roster, and that's important that you again another
diverse roster again. You don't hang and say this is
who I can only be. I can be more. Now
let's talk about mellow moods. What exactly is that mellow moods? Well, so,
so what happened a few years ago, just to give
(20:43):
me a little a quick history. I um, I started
putting out some more rap records again, and realize that
I've gotten a little older. I don't you know, I'm
not anymore want go hang out in the clubs. But
I love music. It's just it's just my love. That's
what I do. So I wanted to find something that
(21:05):
I could do that was that was good and that
brought peace and harmony to people because not a little older,
you know, I need I need to wake up listening
to pock And and Stanley Clark and a lot of
other you know music that I like to listen to
digital underground, but in the evening, I need something to
go to sleep to. So it's all, there's all to
(21:27):
go to sleep. Pipe, It's all to go to sleep.
It is so so Melal Music is a collection of
three pianists that and and African American pianists. And I
went to them and they're all jazz pianists. They're they're
either teachers or or touring musicians. And I said, I
want you to do something it's a little different for you.
(21:48):
Play a little less notes um and something to relax to.
And no one in our culture is doing this that
I that I've found as as an actually producer, as
a company or as pianist, because everyone wants to show
how good they are. And they're awesome pianists. I mean
one of one of them is the pianists for the
(22:09):
count basis for what is now the count Basie Orchestra,
So I mean, they're awesome pianists, so I just have
them play a few less notes and play something that's
nice and relaxing for people. And UM the name of
the groups of solo piano group because it's a collection
of artists and I'm putting different artists in there. As
we speak. I have a young lady that um is
(22:30):
working on her masters in classical piano. She just did
something so um she'll be on our next album that
will be August, coming out August thirty one. So you know,
I'm just working on doing something just a little bit different,
little little pieceful, especially in this time. We really need that.
And UM, you know that that's that's pretty much it. Well,
(22:50):
you know they always tell people, you know, what is
your legacy? You know, because you know we we we're
getting this business atron and and you know we wanted
these just we want to make money. First of all.
Our goal is to make money. And then as you
when you look at your body of work, it's fantastic
body of work, and go, what am I leading? Man?
What is my voice? Is the that is my voice
(23:12):
being heard? Are am I leaving a part of it?
And that's what it sounds like you're doing with this
particular project because of the fact that it's not a
one off. It's ongoing. Correct, Absolutely, it's ongoing. We put
our first album out several weeks ago. Our second album
is coming out at the end of August, and we
have three singles before that. And like you said, it
(23:35):
is legacy. I started with World Class Wrecking Crew, the
Nine in the Night I worked. I was the tour
manager for n w A. You know, put the digital
Underground records out, the two Pac records out, MC smooth
and some and some other work records. And you know,
now now as I'm a little older, I'm doing something
a little different. But that's all right there. But that's
(23:56):
all right though. And don't forget I'm the executive producers
sounding seks last two album. So so you know, I
work on a wide variety of music. You know, I work.
I work with Stephanie as you mentioned earlier, and you know,
I think it's important to have that wide variety as
you grow and as you change, because everyone grows and changes,
(24:17):
and you know, running around in the clubs is not
not the same as it was for me thirty years ago. Right,
and I want to think that absolutely, and I want
to make a note about that because that's why I
brought up Stephanie Frederick. Because Stephanie Frederick is a is
a content creation, she's video, she's vision that has nothing
to do with music. You know, music can be introduced
introduced into her work. And our clients include Universal Pictures,
(24:39):
Warner Brothers, Paramount, and Disney. That lets you know the
body of work that that you are, that you have,
you have, the you have, you know this this this
the solo Piano project that you have right now that
that's going called the Solo Piano Group Project and it
is out now May eight then in August roughly. I
want to ask you, with the pan dim it going
(25:00):
on in zoom uh streaming and being so popular, have
you done anything with the team through using zoom or
anything with the pandemic times that that could be uplifting
and motivating for the people to who are locked in
us still basically locked in whin the new normal right
now with this COVID Nateen, that doesn't mean our lives
are going to change. Yeah, so um, I do it.
(25:23):
I talked at USC every year and and this this year,
we did a zoom talk with with the class. This
is a business class, and so I did that. Um,
we are having the solo pianists record and then and
then we do a zoom with them as well. So
so even though they can't play live right now, people
(25:45):
can still see them through through Facebook and all the
other modalities you YouTube and Instagram and all those and so, um,
we are doing that, and we're looking at doing some
of some other things like that, maybe doing a bigger,
bigger concert thank you, and and we're also look looking
at doing some some talks myself and some of some
(26:05):
of the other people that have worked with over the years,
just doing question and answer session. So we're looking at
doing a lot of different things. I mean, the world
has changed, and even when it does go back to
some type of normalcy, I think zoom and these these
opportunities are going to be there because what that gives
is the people from all over the world a chance
to see here and talk to you know, myself, yourself,
(26:27):
and and and and others that they may have interest
and that they may never get to see you may
never come into their city, but if they have Internet,
they can hear them and they can see them, and
I think it's a very good outlet for for for
all of us. You know that not not only the
content creators, but also the listeners and viewers as well. Awesome.
I appreciate your Atrian. I want to thank you for
(26:48):
coming on Money Making Conversation. Anyway, we'll get in touch
with you. Anyway we can buy this album, get involved
social media. Tell us about the Solo Piano Group. It
came out May eight, uh developed you know from the
So Little Piano Group. The name of the album is
Mellow Moods made by the Solo Piano Group. Anyway we
can reach out socially or digitally. How can we reach out? Yeah,
(27:09):
so so, I'm on Instagram, I'm on all platforms Solo
Piano well, first of all, Solo Piano Group. Soli Piano
Group is on all platforms um from Instagram to Facebook, YouTube, everything.
I'm on all platforms. You can reach me on Facebook, Twitter,
or Instagram. Adrian Gregory. Depending pun the whether it's whether
(27:31):
it's Facebook or or Instagram or Twitter might be a
little bit different handled, but Adrian Gregory is always in
the front. My first name is spelled A t R
O N and Gregory g R E G g O
R Y and it's always at the front or whatever
the handle is on Facebook, Instagram or Twitter. And my
brother Johnny kick Car said, you know, be a Dawn
(27:52):
site cheaper the price is right. I got the babies crying.
Oh my god, my man, your special brother. I want
to thank you for taking the time to share your
story on Money Making Conversation. It's a journey man. I
feel blessed having this conversation because you're walk in history
and I appreciate you so much for doing this. Thank you. Okay,
(28:14):
we'll talk soon. I remember I am your friend and
I am a fan and that means a lot because
of the fact that means I'll do anything to keep
make sure your voice is continuing heard in this of
a changing world. Again, thank you for coming on Money
Making Conversation. You want to hear more money Making Conversation interviews,
please go to money Making Conversation dot com. I'm ra
Sean McDonald. In this season of giving Coals has gifts
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Making Conversation, I'm your host rou Sean McDonald. Each Money
Making Conversation talk show is about entrepreneurship and entertainment. I
recognize that we all have different definitions of success. For
some it's a sizeable paycheck. Mine is just helping people
wake up and inspiring them to accomplish their goals and
live their very best life. These are my passions and
that's what I want to do for you. I want
(01:44):
you to stop tripping over those smaller challenges, you know,
the little hook up them, the hiccups that you have
out there. Stop they're bigger obstacles out there. Don't don't
don't get detoured by little small things that really it
has nothing to do with the path that is being
laid out for you to be six that'stful. The Moneymaking
Conversation interviews provide relatable information to the listener about career
(02:05):
and financial planning, entrepreneurship, motivation, leadership, overcoming the arts, and
how to live a balanced life. June his Black Music Month.
My guest is a legendary artist, manager, executive, producer, and
the music executive. His talent credits include a diverse array
of artists including Tupac Shakur, Stanley Clark, n w A,
(02:26):
Digital Underground, and the world Class Wrecking Crew. He continues
to manage both Shock Ge leader of Digital Underground, as
well as the group the and the catalog of my
Man Johnny Guitar Watson. Wow, please welcome to my man
to the moneymaking conversation. You've got a lot of talk
about what you cannot have a conversation with somebody that
(02:47):
has Johnny Guitar Watson in two parks in the same
conversation and ray Sean McDonald well does not get excited
about that. Please welcome to moneymaking conversation, my man, Adrian Gregory,
how you knowing, sir? Doing good? Thank you for for
expending this invitations to money making conversations. I absolutely appreciated.
And uh yes, Johnny Guitar watching the two in the
(03:09):
same conversation along with Stanley Clark and the Solo Piano group.
There's a there's a lot going on on multiple varieties
of genre. Well, you know, first of all, you know
I'm talking about the past. We're gonna talk about the
current because you gotta go on currently, you know. But
but you know, when you when you when you meet
it your talent to I know that I managed Steve Harber,
(03:30):
currently managed to manage Steve hard from two thousand officially
from two thousands sixteen, I currently managed Steven A. Smith.
So you're a talent, and so as as a talent,
as a manager, it takes a lot, especially when you're
dealing with personalities and it's kying to. I always tell
people just kind of stay ahead of the ignorance when
you're managing people, because you never know what's running through
(03:51):
their mind or what's gonna happen the next day, especially
with social media out there and they can just start posting.
So back in the day you got to do a
press conference. You know, if you want to come out
there to start talking today, then you just wake up,
not even wake up, they just roll over in bed,
just start type. You know, which means as a talent,
talk about what it takes to be a manager, but
(04:12):
more important, what it takes to be a manager, and
not trying to put you on the spot, but you
had so many diverse, so unique, so many different new,
unique talents. Talk about that experience, Well, first of all,
I'd like to say, um, I watched First Take every morning,
so I appreciate what you know. But but but to
answer your question, what it takes to be a manager
(04:34):
and so on, the words with artists is to really
understand them, to talk to them, to get to know them,
not not just handling their business. Handling their businesses it's
really the easy part, but getting to understand who they are,
how they operate, what they think, being able to understand
what's important to them, and not not necessarily what's important
(04:56):
to business or what's important to you, but what's important
to them. Because now, I mean I've managed Shocked shot
g for what thirty years now, and just recently he
said he said to me, I trust you, And I'm like, wow,
that that was something because I know what's important to him.
(05:16):
I know if someone comes to me and want him
to do something, I can almost tell them yes or
no without going to him. But but you always go
to your artists. You don't make a decision without going
to them first. Even if you think you know what
the answer is, it's it's not your place to make
that decision. Is that their place to make that their decision.
So it's it's really really important to understand who they are.
(05:39):
And as you know, I also represent the Johnny guitar
watch and catalog as an example, it's important to understand
what the family wants, what's important to the family, what
they'll what they'll accept, what they won't accept. But with
the same token, you still talk to the family regardless
of what the offer is, regardless of what you're thinking is,
regardless of what you think, you may know about what
(06:01):
their thoughts are, because their thoughts can change, and and
so it's important to know what it's portant important to
know what they want. But it's always important to take
everything to man. There's nothing I don't take to to them,
and because of that I have I have their trust.
We don't always agree, and that's okay because at the
end of the day, is their catalogs or their career.
(06:22):
And you suggest things soon that's what your job is.
To suggest things to them, give them alternatives if you
don't If you guys don't agree on something, and then
have a discussion about it, and at the end of
the day, you're you represent them. So when you finished
with the discussion, if what they want is is more,
is more important than what you think is right. It's
all about what they want. It's really important to say
(06:43):
that because and also you gotta have answers. What you
can't do is manage somebody and keep saying I don't
know or let me let me check. You really have
to be on top of your game. Correct. Oh, absolutely,
you have. You have to go. You have to go
in the business in general, and this is money making
conversations in general. You have to know the answers almost
(07:04):
before they're asked of you, before you ask the question.
And it's it's like, it's not gonna be absolute. You
need to do the best you can to be prepared, studied,
research about whatever topic you're gonna be talking about. Yeah,
Steve always, he's always you know everything. I go, Yes,
I do, because if I don't know everything, then we're
gonna have a problem because you're gonna ask me. So
that means that you know because people always ask me,
(07:26):
what ro do you watch? You watch television that much?
I go? I watch a lot. I read a lot.
I just know that I can't shut down because as
a manager your information, you have to be a trail plazer.
You have to be able to advise, you have to
be able at least have a conversation by so many
different layers, especially based on the type of talent that
you're representing. And that's really the key to all of this,
(07:47):
and so is that you have to be I'm not
trying to say you have to be super smart, you
just have to be knowledgeable. Yes, knowledge well, and that's
and that's exactly what you're saying. You have to you
have to read a lot. You you have to consume
a lot of information, whether it's whether television, radio, podcasts, now, um.
(08:08):
You know. For for myself, I've been around a long time,
so I've been on a huge learning curve over two
or three two or three years with this whole digital age,
and it changes daily, It literally changes daily. So the
conversation you and I are having right now, if we
were having a specific conversation about some type of marketing
promotion or or show or anything of that nature, by
(08:31):
the time went off the conversation, it may have changed already.
It really has. It really really telling the truth there
for a fact, I remember just just a story because
he's like me. We we transition. We started when you know,
just email, when the emails, you know, we grew up
in the cell phone era and then the Internet. But
I remember when uh, Steve Harvey that we was we
had a deal. We went up to New York two
(08:52):
thousand and five, two seven, and WBLS up there in
New York, and then we moved to Atlanta. And between
two thousand and seven and two thousand nine was when,
you know, social media was starting to grow. And I
kept noticing that, you know, all the CNN or whoever
on news had their little handles, their little handles, you know,
follow me, follow me. And I was still resisting because
(09:12):
we had like a nine hundred thousand fan club email base,
so that was working for me. That was working for me,
and so but I just knew that this social media
had to happen. And and the reason I bring that
up because it was in two thousand and twelve. The
reason we got our talk show was because I grew
his social media, and I grew on social media so
(09:34):
much that it competed with Dr Phil. You know, Katie
curic All our competition. The only person that was beating
us in social media at the time was Llen Degenerous.
And so so that's what you're saying right there, you're
saying Richane, you know, you not only have to know
what you need to know right now, you have to
be willing to change. And also when you change, you
(09:54):
have to be willing to see what what that what
that change is gonna impact your your customers. So when
he said he trusts you, that says a lot because
guess what, it's a lot of things that are going
on out there that can question him whether you're up
to date or whether you are you on point? Are
you start? So you still wired into the changes. That's
a blessing man, that's a compliment to your talents. Well, well,
(10:15):
thank you, and you're absolutely right. You do have to change, change,
adapt and grow and when you don't know something, don't
be afraid to reach out and ask. I mean, I
consult with a lot of different people in a lot
of different areas because it's it's you know, there's so
many things that are going on, whether whether you're dealing
with the law, what you're dealing with with uh uh
(10:37):
ledgers and accounting, whether you're digital dealing with the digital media,
digital media and social media, you have to be willing
to to not know. Also, you have to be willing
to reach out to people who know more than about
something than you do. And that's important, and that's important
as a manager. You cannot be afraid to not know
(10:58):
when so when you go back to your client, you say,
I can share this information with you. This is what
I've found out because I've reached out to someone who
knows what they're doing. They work on this every day
because we can't work on every little thing every day,
so we have to reach out to people. But you know,
the interesting part about your career and the brand Atrian
(11:18):
that you've produced is that, I know, man, when you
have black talent, a lot of people don't want to
mess with your talent. You know, they either have reputations
or they feel that they have limited growth potential or
and then as you grow that brand and other people, oh,
I see now start to try to take advantage of
their relationship or manipulate the relationship to their advantage. And
(11:40):
then we have black music, mom, you know, which we
know to recognize the role of black music. When you
hear Little Richard his death recently, and and you reread
the Franklin and all these legends that are out there
that are pastors and are still alive, the Paddle La Bells,
the Old J's, you know, all the individuals still like
that producing great music. What's the hoarding of June being
(12:01):
Black music month before we go to the next break? Well,
you know, I think it's important that we focus on
black music, but as I really personally, I don't like
Black Music Month. I think every every month should be
black music about absolutely, you know. You know, especially I
(12:22):
think it was last year rap took over, which is
a print primarily black art took over all of music
as far as as far as value, as far as
amount of sales and streams, et cetera. And so, you know,
I think it's important to have focus and take time
so everyone focuses on it. But I think you need
to focus on it all year round. I think they
(12:43):
need to needs to be events all year round focusing
on black music. Absolutely. We're talking to my man Atrian Gregory.
We're gonna be right back, Uh. I want to ask
him about Tupac, and then we're gonna go Martin. I
just got it. I can't be talking to the man
who had two pack in his hands and not and
not just saying who I consider the greatest rapper of
(13:04):
all the time Rushan is putting yourself out there because
I believe that be right back with Atroan Gregory money
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(15:08):
dot ai. This is ro Sean McDonald and you're listening
to money making conversation on the phone was Atrian Gregory
um legendary manager, talent manager. I would not even put
my class myself in the class of him being a
manage because this roster because I'm gonna just telling you
someone you when you're managing people, it's really you have
to be their friend. There, their parents there, the emotional
(15:31):
leader there, there the confidant. You have to be when
they're down. You have to always stay up, you know,
and when they come to you for advice, you have
to have answers. You can't take anything personal. When they're
having a bad day, you can't take that personal. But
you also have to guide them in the direction of
I was seeing the best opportunity for them. You can't
make solo decisions. Is their career. Your ego could never
(15:52):
get so big to say I made them. I always
tell people, hey, I'm great at what I do, but
if I didn't have the talent in front of me
to be able to do what I did, you wouldn't
even hear or even know of Rushan McDonald. So a
tupox corp um like the reason why why do the wish.
Why do you say that he's one of the greatest,
uh political speeches, socially rap, socially conscious, rap, uplifting rap.
(16:19):
I consider Brenda's Got a Baby one of the great
one of the all time great rap songs. Keep your
head up, um, how do you like it? One of
the great party songs. Um. Just just just an array
of music and talent from a young man who left
this world far earlier than we that I wish or
(16:40):
anybody would have liked to have seen. So just talk
to us about managing of talent as unique. He was
an actor, poet, and h a vision area. Talk to
us right quick, Atrian, Yeah, I think that boy that
that that's a lot. And he was actually all of
those things. And he came from a panther family, as
(17:02):
as some people may know, and so they they spent
a lot of time studying and learning and teaching him.
So he had a wide variety of of ways of
looking at things. That's why you could have Brent's Got
a Baby, you could have Trapped, you could have how
do you want It? You can have all those different songs,
(17:23):
you know, and and in this time it is just
so interesting to me because I remember when Tupac was
accosted by the cops and and experience that we had
then and and you know, he was accosted by the cops,
he was slammed on the ground, he was beaten up, handcuffed,
and then we had to go to court to prove
(17:45):
prove a jaywalking ticket at jaywalking tickets. And you know,
black young men really have to understand that the power
of the police. And I know they're trying to change
some of that now and and and absolutely needs to
be changed. But the cop came over to Tupac and said, hey,
he walked across street, you're jay walking. And Tupac, being expressive,
(18:08):
was just moving his hands and saying, why are you
askling me about this? Where you're hassling about this? And
the guy didn't like a young man standing up for himself,
But that's what that's what a panther kid does. And
Tupac was absolutely a panther, black panther kid from from
from that space. And so I just think it was,
you know, important that his family taught him what what
(18:31):
they taught him so that so that he could then
go on and be who he was able to become,
you know, through through a lot of people's support and
including myself. That's amazing. Now, I was looking to through
your bio and your catalog and information and different names
popped up. A name popped up that may be the
(18:51):
same name I know, And I love this young lady,
Stephanie Frederick. Yes, yes, St. Stephanie Frederick is an awesome person.
ACTS spoke to her this morning. Um, she's an executive
producer producer. Um. Year years ago she was a on
on air. Um uh Texas I'm from Houston, Texas. Yes,
(19:18):
and um, yes, Stephane. Stephanie is absolutely great. She has
she has a great company, F GW Productions. Uh. They
do a lot of things. Even when when she does
the Oscars. Every year that stephanitiely does Oscars, she brings
a young person to just tell her. How many people
do that? Just hang out with her and experience that
(19:38):
experience of experiencing the Oscars, what it's like to work
in that world, what it's like to be on the
red carpet. I mean, how many people do that within
their company? I mean I think that's just incredible. Oh,
you know, I've been knowing stefinitely. Uh. When I have
to go way back to like ninety two when my
comedy club, hip hop comedy stopped and she used to
(19:59):
come there, and you know, she was on Fox News
at the time, and uh, you should tell me I
could be great, I could be special. So I know
the value. I know that person that you're talking about,
how many people, not many? And I know that you
know she she's a firm believer of paying it for
and she does not allow a male dominated industry to
stop her from being great. And that's when and I
(20:21):
just had to bring that up. I saw you one
of the one of the individuals, one of the people
on your roster, and that's important that you again another
diverse roster again. You don't hang and say this is
who I can only be. I can be more. Now
let's talk about mellow moods. What exactly is that mellow moods? Well, so,
so what happened a few years ago, just to give
(20:43):
me a little a quick history. I um, I started
putting out some more rap records again, and realize that
I've gotten a little older. I don't you know, I'm
not anymore want go hang out in the clubs. But
I love music. It's just it's just my love. That's
what I do. So I wanted to find something that
(21:05):
I could do that was that was good and that
brought peace and harmony to people because not a little older,
you know, I need I need to wake up listening
to pock And and Stanley Clark and a lot of
other you know music that I like to listen to
digital underground, but in the evening, I need something to
go to sleep to. So it's all, there's all to
(21:27):
go to sleep. Pipe, It's all to go to sleep.
It is so so Melal Music is a collection of
three pianists that and and African American pianists. And I
went to them and they're all jazz pianists. They're they're
either teachers or or touring musicians. And I said, I
want you to do something it's a little different for you.
(21:48):
Play a little less notes um and something to relax to.
And no one in our culture is doing this that
I that I've found as as an actually producer, as
a company or as pianist, because everyone wants to show
how good they are. And they're awesome pianists. I mean
one of one of them is the pianists for the
(22:09):
count basis for what is now the count Basie Orchestra,
So I mean, they're awesome pianists, so I just have
them play a few less notes and play something that's
nice and relaxing for people. And UM the name of
the groups of solo piano group because it's a collection
of artists and I'm putting different artists in there. As
we speak. I have a young lady that um is
(22:30):
working on her masters in classical piano. She just did
something so um she'll be on our next album that
will be August, coming out August thirty one. So you know,
I'm just working on doing something just a little bit different,
little little pieceful, especially in this time. We really need that.
And UM, you know that that's that's pretty much it. Well,
(22:50):
you know they always tell people, you know, what is
your legacy? You know, because you know we we we're
getting this business atron and and you know we wanted
these just we want to make money. First of all.
Our goal is to make money. And then as you
when you look at your body of work, it's fantastic
body of work, and go, what am I leading? Man?
What is my voice? Is the that is my voice
(23:12):
being heard? Are am I leaving a part of it?
And that's what it sounds like you're doing with this
particular project because of the fact that it's not a
one off. It's ongoing. Correct, Absolutely, it's ongoing. We put
our first album out several weeks ago. Our second album
is coming out at the end of August, and we
have three singles before that. And like you said, it
(23:35):
is legacy. I started with World Class Wrecking Crew, the
Nine in the Night I worked. I was the tour
manager for n w A. You know, put the digital
Underground records out, the two Pac records out, MC smooth
and some and some other work records. And you know,
now now as I'm a little older, I'm doing something
a little different. But that's all right there. But that's
(23:56):
all right though. And don't forget I'm the executive producers
sounding seks last two album. So so you know, I
work on a wide variety of music. You know, I work.
I work with Stephanie as you mentioned earlier, and you know,
I think it's important to have that wide variety as
you grow and as you change, because everyone grows and changes,
(24:17):
and you know, running around in the clubs is not
not the same as it was for me thirty years ago. Right,
and I want to think that absolutely, and I want
to make a note about that because that's why I
brought up Stephanie Frederick. Because Stephanie Frederick is a is
a content creation, she's video, she's vision that has nothing
to do with music. You know, music can be introduced
introduced into her work. And our clients include Universal Pictures,
(24:39):
Warner Brothers, Paramount, and Disney. That lets you know the
body of work that that you are, that you have,
you have, the you have, you know this this this
the solo Piano project that you have right now that
that's going called the Solo Piano Group Project and it
is out now May eight then in August roughly. I
want to ask you, with the pan dim it going
(25:00):
on in zoom uh streaming and being so popular, have
you done anything with the team through using zoom or
anything with the pandemic times that that could be uplifting
and motivating for the people to who are locked in
us still basically locked in whin the new normal right
now with this COVID Nateen, that doesn't mean our lives
are going to change. Yeah, so um, I do it.
(25:23):
I talked at USC every year and and this this year,
we did a zoom talk with with the class. This
is a business class, and so I did that. Um,
we are having the solo pianists record and then and
then we do a zoom with them as well. So
so even though they can't play live right now, people
(25:45):
can still see them through through Facebook and all the
other modalities you YouTube and Instagram and all those and so, um,
we are doing that, and we're looking at doing some
of some other things like that, maybe doing a bigger,
bigger concert thank you, and and we're also look looking
at doing some some talks myself and some of some
(26:05):
of the other people that have worked with over the years,
just doing question and answer session. So we're looking at
doing a lot of different things. I mean, the world
has changed, and even when it does go back to
some type of normalcy, I think zoom and these these
opportunities are going to be there because what that gives
is the people from all over the world a chance
to see here and talk to you know, myself, yourself,
(26:27):
and and and and others that they may have interest
and that they may never get to see you may
never come into their city, but if they have Internet,
they can hear them and they can see them, and
I think it's a very good outlet for for for
all of us. You know that not not only the
content creators, but also the listeners and viewers as well. Awesome.
I appreciate your Atrian. I want to thank you for
(26:48):
coming on Money Making Conversation. Anyway, we'll get in touch
with you. Anyway we can buy this album, get involved
social media. Tell us about the Solo Piano Group. It
came out May eight, uh developed you know from the
So Little Piano Group. The name of the album is
Mellow Moods made by the Solo Piano Group. Anyway we
can reach out socially or digitally. How can we reach out? Yeah,
(27:09):
so so, I'm on Instagram, I'm on all platforms Solo
Piano well, first of all, Solo Piano Group. Soli Piano
Group is on all platforms um from Instagram to Facebook, YouTube, everything.
I'm on all platforms. You can reach me on Facebook, Twitter,
or Instagram. Adrian Gregory. Depending pun the whether it's whether
(27:31):
it's Facebook or or Instagram or Twitter might be a
little bit different handled, but Adrian Gregory is always in
the front. My first name is spelled A t R
O N and Gregory g R E G g O
R Y and it's always at the front or whatever
the handle is on Facebook, Instagram or Twitter. And my
brother Johnny kick Car said, you know, be a Dawn
(27:52):
site cheaper the price is right. I got the babies crying.
Oh my god, my man, your special brother. I want
to thank you for taking the time to share your
story on Money Making Conversation. It's a journey man. I
feel blessed having this conversation because you're walk in history
and I appreciate you so much for doing this. Thank you. Okay,
(28:14):
we'll talk soon. I remember I am your friend and
I am a fan and that means a lot because
of the fact that means I'll do anything to keep
make sure your voice is continuing heard in this of
a changing world. Again, thank you for coming on Money
Making Conversation. You want to hear more money Making Conversation interviews,
please go to money Making Conversation dot com. I'm ra
Sean McDonald. In this season of giving Coals has gifts
(28:35):
for all your loved ones. For those who like to
keep it cozy, find fleeces, sweaters, loungeware, blankets and throws,
or support minority owned or founded brands by giving gifts
from human Nation and shame moisture and in the spirit
of giving, Coals Cares is donating eight million dollars to
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(28:56):
with great gifts from Coals or coals dot com. Still
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Rushion McDonald
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