February 14, 2021 • 32 mins
My next two guests are Navarr Grievous and Mikael Pikel. They are two HBCU Grads and fraternity brothers, Kappa Alpha Psi Fraternity, Inc, who founded QuikLiq while attending Clark Atlanta University in 2010. The company is a digital platform for wine, beer, and spirit delivery that operates out of Miami, Florida, and will be expanding to Georgia in early 2021. QuikLiq is the first Black-owned online alcohol marketplace and seeks to make ordering alcohol easy and convenient while being committed to growing a culture of drinking responsibly. Please welcome to Navarr Grievous and Mikael Pikel.
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Episode Transcript
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Speaker 1 (00:04):
Welcome to Money Making Conversations. It's the show that she
has the secrets of success experience firsthand by marketing and
Brandon expert Rashan McDonald. I will know he's giving me
advice to many occasions. In in case you didn't notice,
I'm not broke. You know, he'll be interviewing celebrity CEOs,
entrepreneurs and industry decision makers. It's what he likes to do,
it's what he likes to ship. Now it's time to
(00:25):
hear from my man, Rashan McDonald money Making Conversations. Here
we come. Welcome to Money Making Conversation. I am your host,
ros Sean McDonald. It's important to understand that everybody travels
a different path to success. That's because your brand is different,
the challenges you face in life are different. So really
stop reading other people's success stories and really start writing
your own. Now you can be motivated by the success
(00:47):
the stories are can give you platform, directions and ideas,
but it's their direction and it's not yours. So you
need to start planning your own goals and be committed
to your own effort. And when I bring guests on
my shows about their for their dreams, some of them
start right away, some of them will set back this dream.
For these two gentlemen on my call today started in
(01:08):
and win the year. But next two guests on DeVore
Grievous and Mikale Piles. There two HBCU Grass and Fraternity
brothers Cafe Alpha side Fraternity to ink. You know I'm
gonna make a man. But you know I got love
for nat Level who found it quickly while attending Clark
Atlanta University in Atlanta, Georgia in two ten. The company
(01:28):
is a digital platform for wine, beer and spirit delivery
that operates out of Miami, Florida, and while and while expanding,
they will be in Georgia early one quickly. It's the
first black owned online alcohol marketplace and seeks to make
arder and alcohol easy and convenient while being committed to
growing the culture of drinking responsibily. That's always important, please
(01:50):
working to money making conversations. NEvAr Grievous and Michael Piles Piles.
That's your name, right, you did? You did? Thank you
so much so as to be well, you know, grieveous. Uh,
you know I either work on that name. You know
that was a so HPCU guys, Atlanta, Georgia and uh okay,
(02:17):
you guys were concerned about liquor delivery. It's talk to me.
I'll started the ball well actually quickly suceptualized. In eleven.
It was right Michael I graduated from clark Man University,
was at a social gathering and everything was going fine
and well, and the party started to die down because
(02:38):
it was no more liquor available. And at the time,
my cow, myself, nobody wanted to make the liquor delivery.
And we just thought, what if we had a website
that we can go on and have all delivery on it.
We can call what the lit circuit deliver alcohol to us. Again,
this is in two thousand eleven, before its times, before
uh East door dash a police. It was a lot
of legality back in two thousand. So that's the party,
(03:01):
you know, died down and there was no solution. Fast
forward is when it became legal. Party companies like ourselves
partner with alcohol store or all sorts to make deliveries
and that's kind of what we started Hit the Running.
I live out here in Miami. We operate and headquarter
in Miami Beach. We started off as just an accohol
delivery and eighteen. But as we started to grow, as
(03:21):
started to change and start the partner with ross Here's company.
So now we're a full transparent Allline is a marketplace
for beer, wine and spirits. Now you know he did it?
All that information up either talking man. Now somebody coming
and talking north. But Carrio come out of the back.
(03:45):
Whoa man, y'all down? That was all those beautiful women,
y'all pick the right sitting to kick off this business.
Tell tell everybody starting in Miami down there, because when
I say beautiful women, you guys both know I am
not lying. Listen, listen. You know. The good thing is
(04:06):
my eyes are working, so you I can tell you, sir,
you are not lying. However, however, just as a copy
I am married, you know, so you know I look,
but don't test um starting in Starting the business in
Miami was really not only just a blessing for us,
but a no brainer business wise. Miami is a multicultural,
(04:31):
uh megaplex when it comes to demographics and age groups
and people through all different cultures and walks of life.
So starting a business in a melting pot like Miami
proved to be very very successful. From us, not just
from a sales and revenue standpoint, but from a standpoint
(04:53):
of business analysis. A large part of what Quickly does
is trying to make the world of adult beverages more
convenient and accessible for our customers. So being able to
work with Hispanic customers and black and brown customers and
white customers as well, you know, all coming together in
Miami has been a great success for us to get
(05:15):
the business up and running and see how our products
interacts with people from all different walks of life, and
also international as well, because that's the beauty of starting
in Miami. You know, you have that Brazilian brace, that
Cuban base. You know, it's like, like you said, a
melting pot, but also domestically as well as internationally. It's
a great spot to go there. Now, you said thevar
(05:36):
you were already down there. Yeah, I didn't living in
Miami five years now, and so to launch it down there.
The whole concept of I want to step back for
a man, because I want to go back to twenty
twenty level and the HBCU experience, the black fraternity experience,
because you know, I remember making Silti fide problem member,
as you are problem members of Calfia side and the
(05:58):
thing about in you know, hpc USE somehow started getting
donations and people of corporate right corporations start recognizing the
need to connect whether diversity. How did that affect you?
And I'll let you start in the volu And definitely, Michael,
I wanted to hear your reaction to this as well
on hpc US and how it seemed to And it
(06:20):
was before we had a vice president elect in Kamala
Harris from Howard University, so this was this was momentum
before her. So talk about in the vault. Yeah, I
mean that's the whole beauty is going to ABC. For me,
it's the relationships that you know, I established what going
to clark Land University and just you know, being a
part of Gap Alphacie. You know, I met other fraternity
(06:42):
brothers across you know, the US, and for us, you know,
just being able to extend, extend you know, our brand
and company you know as a whole you know, from
hpc USE establishment, it just meant the lock for us. Yeah,
you know, um, just just to its found on that
as well. Coming from an HBCU background, it really fuels
(07:08):
our fire when it comes to starting this business, growing
this business, being entrepreneurs, and having a platform to really
inspire and motivate other folks that look like us, that
have similar backgrounds as us. I'm sure you know Sean
that you know, the black and brown community in business,
especially in the tech world, in the entrepreneurial world, we're
(07:29):
majorly underrepresented. And so coming from PARKT. Landing University, you know,
a HBCU that was founded on the principles of you know,
the Christian Church and the ideals of young black men
and young black women having all of the same opportunities
as as the as their majority counterparts. You know, it's
(07:51):
very important for us to reach back to the ABC community,
to the Greek community, to our communities that we grew
up in and show them that we can make away
in tech in business, and we've been able to do that.
You know, we're extremely proud of the fact that we
built quickly from the ground up without any outside or
(08:12):
private funding. We're completely self funded up until this point.
You know, we have women on our chief executive board.
You know, we have black people on our chief executive
board from an h b c U s and we're
just very proud of that because we don't see enough
people in the market that look like us, and we
want to change that. What we would change that now?
(08:32):
Now nov are he's been time over in China. Now
I'm trying to figure out how he go over to Beijing.
He was h b c U beig now and I
amn't now now you you you're something else. Talk about
that experience because I always tell people, I remember when
I left my job and uh ibm to tell jokes,
you know, gonna be the next Adye Murphy. But it
(08:55):
was a lot of unknown to that and because you
don't know when you walk going to next year, you
don't know what no known a black man going to China?
Why me? Now, I'm very adventurous. I love you know,
trying something new, going somethingwhere else that I've never been.
And uh, for me, China was was open. Was an
open experience for me over my eyes because a lot
(09:16):
of things we say, for granted, you know, working uh
in the bathroom, eating is things that they don't have.
You know, these kids, they're kids when I say, fourteen
thirteen years old, working sixteen hour ships NonStop and scared
to speak to people. And you come here in America
where you know we're they're requiring about eight hour ships
or seven hour ships. Uh. And it's a lot of
things just say for granted. So that really shifted my
(09:37):
paradigm and just changed my way of looking at life,
and uh really allowed me to take a lot of
things that we take for granted here in the US
and to run with it, because you know, I not
to not to make that same you know, mistake that
I made her have to had that same type of
energy or I just want to carry an energy over
from China to uh to America, because like I said,
there's a lot of things that we take for granted
(09:57):
that we could be you know, using to our full
advantage here. What when you say that take for granted,
you know, because you know, we take air condition for granted.
We take a toilet supposed to be a bathroom supposed
to be in your house. You know, you know what
what what what are some of the things if you said,
there's top three things that we take it that we
take for granted the United States that we should appreciate
(10:17):
more precise democracy? Uh, Like I said, one, like you said,
just the bathroom, the way we use the bathroom is
totally different. Uh. You know, the comfort. I just said,
it's totally different from the China experience and how you
use the bathroom, so I use the bathroom here in America.
That was just a totally high opener because, like I said,
I'm sanitary. You know, our work life schedule, you know,
we have work life balanced. Sword to say here in America,
(10:38):
where you know, work eight hour shifts, work four hours
a weekend, we think, you know, that's you know, good balance.
Whereas in China they're working sixty eight hour shifts like
it's the norm, and you know they're not even you know,
it's coming up for their breaks like thirty minutes. And
I go to some of these you know, some of
these places I was going to China. You know, these
their customers were scared to speed outside of you know,
outside of their work because this is what they were stricting,
you know, what they had to do. So that kind
(10:59):
of just my eyes is just like, man, those things
that we take for granted to work hours, how we eat, Uh,
you know, shower like I said, they're taking showers outside
some of them in certain certain places. Uh. And then
also like I said, it's it's crazy because in China,
is is is a communes place, so you know, just
driving cars. They only can have, you know, driving cars
(11:19):
six days out of the week. Uh, the seventh day
they can't drive because of the population. So it's just
a lot of regulations that they have to follow on
the bide by that here in America week you know
obviously had a free the freedom do whatever we want. Wow,
now Mr Pie corporate man talking sir. So that's why
I love talking about because you guys, and that's why
I feel you guys are gonna be successful because I
(11:40):
always tell people, you know, when you've got people with
so many different unique ideas and you're willing to compromise
and combine those ideas because I look at the international flavor.
I don't getting the fall he's international flavor. You know,
it's just he's both of you guys went to the
HBU school and then you come from a corporate perspective,
you know that corporate breath. Explain how that's being an
(12:01):
asset to you and building out debuts in the quickly.
Absolutely absolutely so. You know, I was very fortunate to
be able to cut my teeth in the corporate world
working for large fortune fifty and fortunate one corporations such
as Target at their corporate headquarters. Uh. It allowed me
as a young man because I started working in the
(12:22):
corporate world right out of college two years old. Um,
I got got into it and had a lot of
responsibility as a young man in a very big pond.
And what it what it taught me was a few things.
In order to make a company work and thrive, you
need collaboration, You need teamwork, You need a diverse set
(12:44):
of individuals with different backgrounds, just like you said, you know, Navarre,
bring something totally different to quick Lick than I do.
And that goes for all of the people on our
executive board and just on our team in general. And
another thing that getting my start in the corporate world
showed me was just to have polished and professionalism. You know,
(13:04):
for us as African American men really trying to revolutionize
an industry that thousands of very years old, like alcohol,
we have to work that much harder and be that
much more tight and polished and refined in order for
people to take us seriously and in order to grow
this business and make the connections we need to take
(13:25):
this business to the next level. And so getting that
experience allowed me to work with people from all different backgrounds,
people not just from HBCUs like myself, but also the
Harvards of the world and the Yales, and that sort
of experience was invaluable. And then the last thing that
working in corporate showed me Rushan was that working in
(13:46):
the corporate world was great as a young man, but
in order to truly establish generational wealth, which is me
and the Oars goal in life, to have a legacy
to lead to our family and our kids and our community,
you need some branch out on your own and taking
ownership of something. So corporate gaming the background and the Polish,
(14:07):
but it also gave me the motivation to say, you
know what, if I want to get compensated the way
I deserve to be compensated, if I want to build
generational wealth, I can't do that working under someone. I
got to get out and bet on myself and grow
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T E R dot ai. I want to follow up
what you just said, um COVID eighteen. COVID eighteen, we
saw you know, the ability to do curve side delivery,
online delivery. Have you know Amazon gonna be announcing where
they're gonna they're gonna drone in deliveries to people homes
(16:39):
probably in late What impact? They said? Time is everything?
Being able to pivot is everything. The covid situation with
the launch of your delivery of Quicklick, talk about the
advantages of that timing to the positive impact on your business. Yeah,
(16:59):
so really it was divine time. And to say saying
true for I mean we you know said because exceptionalized
quickly in two thousand and eleven, it became mount in tea.
And when the pandemic happen, you know, hit us all,
you know, by a storm. We had to take a
step back. We actually shut down operations for two days
and kind of get an understanding of what was going
on with COVID where we had to put had to
make sure all our bluey drivers had mass and loves
(17:21):
of the time. But after we got a better understanding
of the pandemical was going on and really you know,
hit like a light slitch. It became a necessity for
all delivery. Especially with everything going on, Customers no longer
wanted to you know, make get up off their house
and go to the liquor story to get to the bottom.
So now having quickly got an option where you know,
they can select their best beer wine experience with just
a click from their website or from their phone, we
(17:43):
made that option and really you know, rambled. We had
to make some you know, maneuvers within our business model
for but that's the most part. They worked in our
favorite that were just divine time and the bus keeping
putting their head down. And now that when we looked up,
you know, it was just the perfect time and for
the pandemic that happening for Quickly, that's wrong. Now with
that being said, Okay, when I go to a website
(18:05):
that sales literally it says click right here. If you're
a team click you know identified. So my number one
thought is, okay, who do you don't buy in your
liquor that there's a question these deliveries. How do you
protect yourself? Mr Piles, Yes, sir so um, that's a
great question. And in this business, you know, age verification,
(18:26):
we call it age gating, meaning you know, if you're
not of age to drink, you can't you can't be
on our website, you can't get our product. We don't
even want to talk to you over the phone. You know,
Quickly has a huge corporate responsibility to make sure that
we are being gate keepers, um, to make sure that
folks of drinking age, not miners of drinking age, have
(18:47):
access to our products. So what we do is we
have lots of different age s gating sets in the process.
In order to order from myself as soon as you
go to our website or as soon as you go
to our act, it's gonna ask you before you can
even see the website, are you over twenty one years old?
That's the first step, and then you can you know,
(19:09):
once you verify you are, you can go ahead and
browse our inventory, see what you like to order, and
before you check out, you have to verify again. And
then before our delivery drivers give you the bottles, they're
gonna check your I D. So we have at least
three steps in our age verification process at all times.
(19:30):
That's awesome. Now, so I'm about to talk about coming
to Atlanta. I gotta go to the single gul here.
I'm sorry, sir, you you showed me the ring. So
this I know this February campaign and got nothing to
do with you. That's all of all right there, that's
all I think that for a fact, it would look
(19:51):
to because Atlanta. You know, you guys are coming to
uh Atlanta February with a campaign called shoot Your Shot.
I I it sounds like a lot of and the
campaign and getting eyeballs and getting engagement is always the
key to make it the happ But talk about the
shoot your Shot campaign? Yeah, So like I said, we're
assigned to the extends to UH Atlanta. You know, Mi
(20:13):
Tell and I both want to Clarkland University, So Atlanta's
home for us. And we thought of a dope marketing campaign.
Caned shoot your shots amountain time's day? Now it's shoot
your shot. It's not just to shoot your shot. You know,
you got the girl or the girlfriend and the girls
you're gonna maro and there's all sue your shot at
businesses and you know, companies and industries that you probably
want to you know, you know, pay way for it
(20:34):
getting or get into UH. So it's more. It's much
more than just shoot your shot for amount of time's day.
But yeah, it's the campaign that we're running. Were we
sending out emails marketing the last to get the customers engaged?
Uh And like I said, we'd love to shoot our shot,
you know, in the Atlanta basket and see what transports
for me. It's awesome. I there, I'm just gonna let
you what they sent me. The ball is at the
(20:55):
top of February quickly. Would want to shoot your shot campaign?
Were you encourage supporters to send their favorite beverage to
their crush and on their crush, not business, not cousin
their crushed and on our Valitiz's day Quickly has been
operating in South Florida for over a year and we're
launch of fishing in Atlanta and February. You know, I'm
(21:17):
having fun with you guys, and like I said, I'm
just bringing that up and just having more fun. But
when I see a good campaign and we know that,
and then the month of February especially, valortized that you
can't find a restaurant, they also die if you don't
have a restaurant on the day of you trying to
take your girl out, you can stay home with your girl.
And now we're being able to realize that putting that
(21:37):
campaign out, what can I do for you? I love
to be able to put you on my social media
or you're putting banners. What marketing techniques are you using
not only nationally because you know, but also in the
local Atlanta market that I can help you out with. Oh,
that's that's really really great. We would really appreciate that.
You know, one thing that we really utilize in order
(21:58):
to connect with customers and spread our man says far
and wide, is our social media. So we would encourage
you as well as all of your followers of your platform,
to follow quick Lick on Instagram at quick lick Underscore.
We can also be found on Facebook, Uh get quicklick
and look on our website www dot gets quick lick
(22:19):
dot com. That's www dot get quick lick dot com.
We're gonna be doing a very strong media push on
our social media platforms, especially Instagram. We're gonna have some
creative stories, some fresh content, some interactive content where people
can see, you know, recipes and how to engage with
our campaigns like shoot your shot and so if you
(22:42):
can follow us, you know, repost something that we're doing
on our online platform, that would be a huge, huge boom.
But you're gonna start to see a lot of great
content coming out of the end of this month as
we get into February, which is not only the launch
of Quicklick in Atlanta, which we're extremely proud and excited for,
(23:03):
but also Black History Month. It was it was actually
a strategic for us to pick in February because once again,
you know, we always want to illuminate the fact that
we are a black owned company, you know, operating as
a bootstrap, self funded organization. And this day and time,
and so we want to pay homage to the people
(23:24):
like Dr Martin Luther King into all of the great ancestors.
You know that that led the way for us to
be able to have a business in a platform like this.
What is it important? You know? We uh one man,
If you don't understand what each month means, you have
you know, you have a Father's Day, got Mother's Day
coming up, got Easter, and one of those days in
(23:45):
a marketing has to be a tool you used to
you know, gain leverage for your brand. You know, you know,
Mother's Day, Father's Day, Black Music, Moth in June, all
those days means something. So now, strategically, when you guys
are sitting down looking at your calendar, how did y'all
look at strategy? Like like I said, like you just
told me Black History Month. I just talked to Navarre
(24:08):
about the Valatives Day. So real, there's two things going
on there. You locked strategically in Black History Mond, but
you're taking advantage of the relationship. February is also known
as a relationship month. So how do you look at
strategized and moving forward? You got Miami on lock. You're
about to move to Atlanta, Old stomping grounds or fraternity
brothers are gonna come to your aid or alumni alumni
(24:31):
from from that whole Spellman More House, Clark, Atlanta, It's
gonna come to your aid. What's the what's the future
of Quickly in the southeast part of the country. Absolutely
that that's a that's a wonderful question, and it was
actually you lead right into where I wanted to go
with the relationships. One of the biggest differentiators for a
(24:52):
Quickly versus our competitors is that we are a lifestyle brand.
What that means is we go the extra mile to
truly connect with our customers and our brand partners and
our account partners in a very local and organic way.
We don't operate like just a corporate business. Even though
(25:13):
I have a corporate background, you know, that's not who
we are. We came from the HBCU World Clark in
Landing University, where our bands were. You know, you go
to homecoming to watch the band, not necessarily the football game, right.
We come from the background of having that flavor, that coolness,
that slag, and that's how we brand the company as well.
(25:34):
So to answer your question, and from a strategic standpoint.
We're always looking at how can we transcend just the consumer,
the normal corporate consumer interaction and truly differentiate ourselves from
our competitors. Well, one of the main ways we do
that is by having the shoot your shot campaigns, which
(25:55):
resonate with people whether you're in a relationship or single
like my man in the bar. You know. We we
also look at the calendar, like you said, Roshan in
every quarter, we're looking at what's going on, you know,
Super Bowl? What what are things that can connect quickly
on a real visceral level with our customers because that's
(26:16):
the thing about the alcohol industry, and that's why we
love it. Alcohol brings people together, whether you're celebrating, whether
you're commiserating, you know, whatever you're going through, you can
have a libation as long as you're doing it responsibly,
and we want to be a connector for that in
a in a responsible way. I love because a quickly
(26:37):
is not about color. You know, you know, you can
every month, you know, uh st Patty's Day. Okay, that's right,
that's on your that's a great liquor drinking muk okay.
And so that's what I love about it when you
look at the diversity and the and the potential explosion
of this business, especially COVID. A lot a lot of restrictions,
(26:58):
the curb side lifestyle, the touchless delivery, contact delivery, that's
people are seeking. Now. I know when I get my
car washing, I just drive right on the I just
hit my credit card. I don't let nobody come in
inside my car no more. And we know that lifestyle
it's not going to change, you know, with the vaccination
raid and even after you get vaccinated, they tell you
(27:20):
still wear a mask, so that means that a lot
of procedures are gonna be It's it's I'm just I
just want to say congratulations, you know, because a lot
of good ideas, the other people tend to get them,
and you guys are saying at the cups of a
great idea, not just a good idea, a great idea.
And I'm just letting you know I developed money making
conversations because to me, speaking to YouTube or like you're
(27:42):
the stars. You always see your people on the big screen.
But you know, you make, you pay taxes, you employ people,
you keep this company moving, and more important, as black men,
you make us proud and don't stop hanging out in
chime with Noval. You know, no, but thank you for
(28:04):
coming on Money Making Conversations man. But again, I'm very honest.
I have like one point six million people I controlled
within my Money Making Conversation platform, from newsletters, to social
media to to like my podcast and my radio syndication.
So I extend that free charge. It's not about me
trying to get something out of it. It's about me
(28:24):
trying to grow your brand and also give you a
voice that you can turn to and also a person
that and I've created this platform to mentor people, and
I feel like it's a mentorship that I'm extended to
you guys because I'm excited. I want you to grow
as big as you can. And if you take one
of my ideas and make a million dollars, I'm gonna
be the first one to give you the knuckle sand
which you say. Man, thank you, because if we're just
(28:45):
sitting over here doing nothing congratulation, you know, we really appreciate.
I just wanted to say, you know, first and foremost,
thank you so much for taking the time to speak
with us. You know, I have seen your your your
videos and heard your podcast and senior reach with folks
like Steve Harvey and Stephen A. Smith, And it's just
(29:05):
amazing to be in a position to speak to such
an accomplished and decorated brother like yourself. So thank you
so much for this platform. You know, we're at the
point in this company where we're trying to grow this
thing big, you know, like I said, we're trying to
grow a legacy with quick Lick. And even though we've
been self funded to this point, now we are actively
and aggressively looking for investor partners to invest in this
(29:28):
company because we want to take this thing to the
next level. Not just in Atlanta, we want to go
We want to cover the whole Southeast. We want to
get out to the West Coast at the end of
this year. So we have dreams of grandeur and people
like yourself, I can't think enough for giving us a
platform to get our business out there to the masses.
Closing you not wrap up, I mean, I mean he's
(29:53):
a speaker wrap up behind. I'm sorry to finish, but no,
like I'm beyond greatful. It allows at his platform to
you know, share with our company and like Michael said,
we'repotually growing looking at this man Tampa, Atlanta and like
I said, we're gonna pre see round looking for funding.
So uh if you like the bar and more, can
(30:13):
definitely reach us out our email with his info Iron
Iron f O back sign get quick with dot com
that g e to KIU hi k l i Q
dot com. Well, I want to thank you for coming
on the show and give me the opportunity to have
fun with you man and talk about to growing business.
And believe me, it's it's gonna be on fire man.
(30:34):
I can't wait to see me. Make sure you send
those batters, man, because shoot your shot. You already know
you already know how we do. Brother man, I'll be
careful now. If you want to make interviews, please go
to Money Making Conversation dot com. I wish Sean McDonald
(30:56):
I'm your host in this season. If Giving Coals has
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to keep it cozy, find fleeces, sweaters, loungeware, blankets and throws,
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(31:18):
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Welcome to Money Making Conversations. It's the show that she
has the secrets of success experience firsthand by marketing and
Brandon expert Rashan McDonald. I will know he's giving me
advice to many occasions. In in case you didn't notice,
I'm not broke. You know, he'll be interviewing celebrity CEOs,
entrepreneurs and industry decision makers. It's what he likes to do,
it's what he likes to ship. Now it's time to
(00:25):
hear from my man, Rashan McDonald money Making Conversations. Here
we come. Welcome to Money Making Conversation. I am your host,
ros Sean McDonald. It's important to understand that everybody travels
a different path to success. That's because your brand is different,
the challenges you face in life are different. So really
stop reading other people's success stories and really start writing
your own. Now you can be motivated by the success
(00:47):
the stories are can give you platform, directions and ideas,
but it's their direction and it's not yours. So you
need to start planning your own goals and be committed
to your own effort. And when I bring guests on
my shows about their for their dreams, some of them
start right away, some of them will set back this dream.
For these two gentlemen on my call today started in
(01:08):
and win the year. But next two guests on DeVore
Grievous and Mikale Piles. There two HBCU Grass and Fraternity
brothers Cafe Alpha side Fraternity to ink. You know I'm
gonna make a man. But you know I got love
for nat Level who found it quickly while attending Clark
Atlanta University in Atlanta, Georgia in two ten. The company
(01:28):
is a digital platform for wine, beer and spirit delivery
that operates out of Miami, Florida, and while and while expanding,
they will be in Georgia early one quickly. It's the
first black owned online alcohol marketplace and seeks to make
arder and alcohol easy and convenient while being committed to
growing the culture of drinking responsibily. That's always important, please
(01:50):
working to money making conversations. NEvAr Grievous and Michael Piles Piles.
That's your name, right, you did? You did? Thank you
so much so as to be well, you know, grieveous. Uh,
you know I either work on that name. You know
that was a so HPCU guys, Atlanta, Georgia and uh okay,
(02:17):
you guys were concerned about liquor delivery. It's talk to me.
I'll started the ball well actually quickly suceptualized. In eleven.
It was right Michael I graduated from clark Man University,
was at a social gathering and everything was going fine
and well, and the party started to die down because
(02:38):
it was no more liquor available. And at the time,
my cow, myself, nobody wanted to make the liquor delivery.
And we just thought, what if we had a website
that we can go on and have all delivery on it.
We can call what the lit circuit deliver alcohol to us. Again,
this is in two thousand eleven, before its times, before
uh East door dash a police. It was a lot
of legality back in two thousand. So that's the party,
(03:01):
you know, died down and there was no solution. Fast
forward is when it became legal. Party companies like ourselves
partner with alcohol store or all sorts to make deliveries
and that's kind of what we started Hit the Running.
I live out here in Miami. We operate and headquarter
in Miami Beach. We started off as just an accohol
delivery and eighteen. But as we started to grow, as
(03:21):
started to change and start the partner with ross Here's company.
So now we're a full transparent Allline is a marketplace
for beer, wine and spirits. Now you know he did it?
All that information up either talking man. Now somebody coming
and talking north. But Carrio come out of the back.
(03:45):
Whoa man, y'all down? That was all those beautiful women,
y'all pick the right sitting to kick off this business.
Tell tell everybody starting in Miami down there, because when
I say beautiful women, you guys both know I am
not lying. Listen, listen. You know. The good thing is
(04:06):
my eyes are working, so you I can tell you, sir,
you are not lying. However, however, just as a copy
I am married, you know, so you know I look,
but don't test um starting in Starting the business in
Miami was really not only just a blessing for us,
but a no brainer business wise. Miami is a multicultural,
(04:31):
uh megaplex when it comes to demographics and age groups
and people through all different cultures and walks of life.
So starting a business in a melting pot like Miami
proved to be very very successful. From us, not just
from a sales and revenue standpoint, but from a standpoint
(04:53):
of business analysis. A large part of what Quickly does
is trying to make the world of adult beverages more
convenient and accessible for our customers. So being able to
work with Hispanic customers and black and brown customers and
white customers as well, you know, all coming together in
Miami has been a great success for us to get
(05:15):
the business up and running and see how our products
interacts with people from all different walks of life, and
also international as well, because that's the beauty of starting
in Miami. You know, you have that Brazilian brace, that
Cuban base. You know, it's like, like you said, a
melting pot, but also domestically as well as internationally. It's
a great spot to go there. Now, you said thevar
(05:36):
you were already down there. Yeah, I didn't living in
Miami five years now, and so to launch it down there.
The whole concept of I want to step back for
a man, because I want to go back to twenty
twenty level and the HBCU experience, the black fraternity experience,
because you know, I remember making Silti fide problem member,
as you are problem members of Calfia side and the
(05:58):
thing about in you know, hpc USE somehow started getting
donations and people of corporate right corporations start recognizing the
need to connect whether diversity. How did that affect you?
And I'll let you start in the volu And definitely, Michael,
I wanted to hear your reaction to this as well
on hpc US and how it seemed to And it
(06:20):
was before we had a vice president elect in Kamala
Harris from Howard University, so this was this was momentum
before her. So talk about in the vault. Yeah, I
mean that's the whole beauty is going to ABC. For me,
it's the relationships that you know, I established what going
to clark Land University and just you know, being a
part of Gap Alphacie. You know, I met other fraternity
(06:42):
brothers across you know, the US, and for us, you know,
just being able to extend, extend you know, our brand
and company you know as a whole you know, from
hpc USE establishment, it just meant the lock for us. Yeah,
you know, um, just just to its found on that
as well. Coming from an HBCU background, it really fuels
(07:08):
our fire when it comes to starting this business, growing
this business, being entrepreneurs, and having a platform to really
inspire and motivate other folks that look like us, that
have similar backgrounds as us. I'm sure you know Sean
that you know, the black and brown community in business,
especially in the tech world, in the entrepreneurial world, we're
(07:29):
majorly underrepresented. And so coming from PARKT. Landing University, you know,
a HBCU that was founded on the principles of you know,
the Christian Church and the ideals of young black men
and young black women having all of the same opportunities
as as the as their majority counterparts. You know, it's
(07:51):
very important for us to reach back to the ABC community,
to the Greek community, to our communities that we grew
up in and show them that we can make away
in tech in business, and we've been able to do that.
You know, we're extremely proud of the fact that we
built quickly from the ground up without any outside or
(08:12):
private funding. We're completely self funded up until this point.
You know, we have women on our chief executive board.
You know, we have black people on our chief executive
board from an h b c U s and we're
just very proud of that because we don't see enough
people in the market that look like us, and we
want to change that. What we would change that now?
(08:32):
Now nov are he's been time over in China. Now
I'm trying to figure out how he go over to Beijing.
He was h b c U beig now and I
amn't now now you you you're something else. Talk about
that experience because I always tell people, I remember when
I left my job and uh ibm to tell jokes,
you know, gonna be the next Adye Murphy. But it
(08:55):
was a lot of unknown to that and because you
don't know when you walk going to next year, you
don't know what no known a black man going to China?
Why me? Now, I'm very adventurous. I love you know,
trying something new, going somethingwhere else that I've never been.
And uh, for me, China was was open. Was an
open experience for me over my eyes because a lot
(09:16):
of things we say, for granted, you know, working uh
in the bathroom, eating is things that they don't have.
You know, these kids, they're kids when I say, fourteen
thirteen years old, working sixteen hour ships NonStop and scared
to speak to people. And you come here in America
where you know we're they're requiring about eight hour ships
or seven hour ships. Uh. And it's a lot of
things just say for granted. So that really shifted my
(09:37):
paradigm and just changed my way of looking at life,
and uh really allowed me to take a lot of
things that we take for granted here in the US
and to run with it, because you know, I not
to not to make that same you know, mistake that
I made her have to had that same type of
energy or I just want to carry an energy over
from China to uh to America, because like I said,
there's a lot of things that we take for granted
(09:57):
that we could be you know, using to our full
advantage here. What when you say that take for granted,
you know, because you know, we take air condition for granted.
We take a toilet supposed to be a bathroom supposed
to be in your house. You know, you know what
what what what are some of the things if you said,
there's top three things that we take it that we
take for granted the United States that we should appreciate
(10:17):
more precise democracy? Uh, Like I said, one, like you said,
just the bathroom, the way we use the bathroom is
totally different. Uh. You know, the comfort. I just said,
it's totally different from the China experience and how you
use the bathroom, so I use the bathroom here in America.
That was just a totally high opener because, like I said,
I'm sanitary. You know, our work life schedule, you know,
we have work life balanced. Sword to say here in America,
(10:38):
where you know, work eight hour shifts, work four hours
a weekend, we think, you know, that's you know, good balance.
Whereas in China they're working sixty eight hour shifts like
it's the norm, and you know they're not even you know,
it's coming up for their breaks like thirty minutes. And
I go to some of these you know, some of
these places I was going to China. You know, these
their customers were scared to speed outside of you know,
outside of their work because this is what they were stricting,
you know, what they had to do. So that kind
(10:59):
of just my eyes is just like, man, those things
that we take for granted to work hours, how we eat, Uh,
you know, shower like I said, they're taking showers outside
some of them in certain certain places. Uh. And then
also like I said, it's it's crazy because in China,
is is is a communes place, so you know, just
driving cars. They only can have, you know, driving cars
(11:19):
six days out of the week. Uh, the seventh day
they can't drive because of the population. So it's just
a lot of regulations that they have to follow on
the bide by that here in America week you know
obviously had a free the freedom do whatever we want. Wow,
now Mr Pie corporate man talking sir. So that's why
I love talking about because you guys, and that's why
I feel you guys are gonna be successful because I
(11:40):
always tell people, you know, when you've got people with
so many different unique ideas and you're willing to compromise
and combine those ideas because I look at the international flavor.
I don't getting the fall he's international flavor. You know,
it's just he's both of you guys went to the
HBU school and then you come from a corporate perspective,
you know that corporate breath. Explain how that's being an
(12:01):
asset to you and building out debuts in the quickly.
Absolutely absolutely so. You know, I was very fortunate to
be able to cut my teeth in the corporate world
working for large fortune fifty and fortunate one corporations such
as Target at their corporate headquarters. Uh. It allowed me
as a young man because I started working in the
(12:22):
corporate world right out of college two years old. Um,
I got got into it and had a lot of
responsibility as a young man in a very big pond.
And what it what it taught me was a few things.
In order to make a company work and thrive, you
need collaboration, You need teamwork, You need a diverse set
(12:44):
of individuals with different backgrounds, just like you said, you know, Navarre,
bring something totally different to quick Lick than I do.
And that goes for all of the people on our
executive board and just on our team in general. And
another thing that getting my start in the corporate world
showed me was just to have polished and professionalism. You know,
(13:04):
for us as African American men really trying to revolutionize
an industry that thousands of very years old, like alcohol,
we have to work that much harder and be that
much more tight and polished and refined in order for
people to take us seriously and in order to grow
this business and make the connections we need to take
(13:25):
this business to the next level. And so getting that
experience allowed me to work with people from all different backgrounds,
people not just from HBCUs like myself, but also the
Harvards of the world and the Yales, and that sort
of experience was invaluable. And then the last thing that
working in corporate showed me Rushan was that working in
(13:46):
the corporate world was great as a young man, but
in order to truly establish generational wealth, which is me
and the Oars goal in life, to have a legacy
to lead to our family and our kids and our community,
you need some branch out on your own and taking
ownership of something. So corporate gaming the background and the Polish,
(14:07):
but it also gave me the motivation to say, you
know what, if I want to get compensated the way
I deserve to be compensated, if I want to build
generational wealth, I can't do that working under someone. I
got to get out and bet on myself and grow
a business like we did with Quickly. It's finally here
the season of celebration, and no matter how you celebrate
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T E R dot ai. I want to follow up
what you just said, um COVID eighteen. COVID eighteen, we
saw you know, the ability to do curve side delivery,
online delivery. Have you know Amazon gonna be announcing where
they're gonna they're gonna drone in deliveries to people homes
(16:39):
probably in late What impact? They said? Time is everything?
Being able to pivot is everything. The covid situation with
the launch of your delivery of Quicklick, talk about the
advantages of that timing to the positive impact on your business. Yeah,
(16:59):
so really it was divine time. And to say saying
true for I mean we you know said because exceptionalized
quickly in two thousand and eleven, it became mount in tea.
And when the pandemic happen, you know, hit us all,
you know, by a storm. We had to take a
step back. We actually shut down operations for two days
and kind of get an understanding of what was going
on with COVID where we had to put had to
make sure all our bluey drivers had mass and loves
(17:21):
of the time. But after we got a better understanding
of the pandemical was going on and really you know,
hit like a light slitch. It became a necessity for
all delivery. Especially with everything going on, Customers no longer
wanted to you know, make get up off their house
and go to the liquor story to get to the bottom.
So now having quickly got an option where you know,
they can select their best beer wine experience with just
a click from their website or from their phone, we
(17:43):
made that option and really you know, rambled. We had
to make some you know, maneuvers within our business model
for but that's the most part. They worked in our
favorite that were just divine time and the bus keeping
putting their head down. And now that when we looked up,
you know, it was just the perfect time and for
the pandemic that happening for Quickly, that's wrong. Now with
that being said, Okay, when I go to a website
(18:05):
that sales literally it says click right here. If you're
a team click you know identified. So my number one
thought is, okay, who do you don't buy in your
liquor that there's a question these deliveries. How do you
protect yourself? Mr Piles, Yes, sir so um, that's a
great question. And in this business, you know, age verification,
(18:26):
we call it age gating, meaning you know, if you're
not of age to drink, you can't you can't be
on our website, you can't get our product. We don't
even want to talk to you over the phone. You know,
Quickly has a huge corporate responsibility to make sure that
we are being gate keepers, um, to make sure that
folks of drinking age, not miners of drinking age, have
(18:47):
access to our products. So what we do is we
have lots of different age s gating sets in the process.
In order to order from myself as soon as you
go to our website or as soon as you go
to our act, it's gonna ask you before you can
even see the website, are you over twenty one years old?
That's the first step, and then you can you know,
(19:09):
once you verify you are, you can go ahead and
browse our inventory, see what you like to order, and
before you check out, you have to verify again. And
then before our delivery drivers give you the bottles, they're
gonna check your I D. So we have at least
three steps in our age verification process at all times.
(19:30):
That's awesome. Now, so I'm about to talk about coming
to Atlanta. I gotta go to the single gul here.
I'm sorry, sir, you you showed me the ring. So
this I know this February campaign and got nothing to
do with you. That's all of all right there, that's
all I think that for a fact, it would look
(19:51):
to because Atlanta. You know, you guys are coming to
uh Atlanta February with a campaign called shoot Your Shot.
I I it sounds like a lot of and the
campaign and getting eyeballs and getting engagement is always the
key to make it the happ But talk about the
shoot your Shot campaign? Yeah, So like I said, we're
assigned to the extends to UH Atlanta. You know, Mi
(20:13):
Tell and I both want to Clarkland University, So Atlanta's
home for us. And we thought of a dope marketing campaign.
Caned shoot your shots amountain time's day? Now it's shoot
your shot. It's not just to shoot your shot. You know,
you got the girl or the girlfriend and the girls
you're gonna maro and there's all sue your shot at
businesses and you know, companies and industries that you probably
want to you know, you know, pay way for it
(20:34):
getting or get into UH. So it's more. It's much
more than just shoot your shot for amount of time's day.
But yeah, it's the campaign that we're running. Were we
sending out emails marketing the last to get the customers engaged?
Uh And like I said, we'd love to shoot our shot,
you know, in the Atlanta basket and see what transports
for me. It's awesome. I there, I'm just gonna let
you what they sent me. The ball is at the
(20:55):
top of February quickly. Would want to shoot your shot campaign?
Were you encourage supporters to send their favorite beverage to
their crush and on their crush, not business, not cousin
their crushed and on our Valitiz's day Quickly has been
operating in South Florida for over a year and we're
launch of fishing in Atlanta and February. You know, I'm
(21:17):
having fun with you guys, and like I said, I'm
just bringing that up and just having more fun. But
when I see a good campaign and we know that,
and then the month of February especially, valortized that you
can't find a restaurant, they also die if you don't
have a restaurant on the day of you trying to
take your girl out, you can stay home with your girl.
And now we're being able to realize that putting that
(21:37):
campaign out, what can I do for you? I love
to be able to put you on my social media
or you're putting banners. What marketing techniques are you using
not only nationally because you know, but also in the
local Atlanta market that I can help you out with. Oh,
that's that's really really great. We would really appreciate that.
You know, one thing that we really utilize in order
(21:58):
to connect with customers and spread our man says far
and wide, is our social media. So we would encourage
you as well as all of your followers of your platform,
to follow quick Lick on Instagram at quick lick Underscore.
We can also be found on Facebook, Uh get quicklick
and look on our website www dot gets quick lick
(22:19):
dot com. That's www dot get quick lick dot com.
We're gonna be doing a very strong media push on
our social media platforms, especially Instagram. We're gonna have some
creative stories, some fresh content, some interactive content where people
can see, you know, recipes and how to engage with
our campaigns like shoot your shot and so if you
(22:42):
can follow us, you know, repost something that we're doing
on our online platform, that would be a huge, huge boom.
But you're gonna start to see a lot of great
content coming out of the end of this month as
we get into February, which is not only the launch
of Quicklick in Atlanta, which we're extremely proud and excited for,
(23:03):
but also Black History Month. It was it was actually
a strategic for us to pick in February because once again,
you know, we always want to illuminate the fact that
we are a black owned company, you know, operating as
a bootstrap, self funded organization. And this day and time,
and so we want to pay homage to the people
(23:24):
like Dr Martin Luther King into all of the great ancestors.
You know that that led the way for us to
be able to have a business in a platform like this.
What is it important? You know? We uh one man,
If you don't understand what each month means, you have
you know, you have a Father's Day, got Mother's Day
coming up, got Easter, and one of those days in
(23:45):
a marketing has to be a tool you used to
you know, gain leverage for your brand. You know, you know,
Mother's Day, Father's Day, Black Music, Moth in June, all
those days means something. So now, strategically, when you guys
are sitting down looking at your calendar, how did y'all
look at strategy? Like like I said, like you just
told me Black History Month. I just talked to Navarre
(24:08):
about the Valatives Day. So real, there's two things going
on there. You locked strategically in Black History Mond, but
you're taking advantage of the relationship. February is also known
as a relationship month. So how do you look at
strategized and moving forward? You got Miami on lock. You're
about to move to Atlanta, Old stomping grounds or fraternity
brothers are gonna come to your aid or alumni alumni
(24:31):
from from that whole Spellman More House, Clark, Atlanta, It's
gonna come to your aid. What's the what's the future
of Quickly in the southeast part of the country. Absolutely
that that's a that's a wonderful question, and it was
actually you lead right into where I wanted to go
with the relationships. One of the biggest differentiators for a
(24:52):
Quickly versus our competitors is that we are a lifestyle brand.
What that means is we go the extra mile to
truly connect with our customers and our brand partners and
our account partners in a very local and organic way.
We don't operate like just a corporate business. Even though
(25:13):
I have a corporate background, you know, that's not who
we are. We came from the HBCU World Clark in
Landing University, where our bands were. You know, you go
to homecoming to watch the band, not necessarily the football game, right.
We come from the background of having that flavor, that coolness,
that slag, and that's how we brand the company as well.
(25:34):
So to answer your question, and from a strategic standpoint.
We're always looking at how can we transcend just the consumer,
the normal corporate consumer interaction and truly differentiate ourselves from
our competitors. Well, one of the main ways we do
that is by having the shoot your shot campaigns, which
(25:55):
resonate with people whether you're in a relationship or single
like my man in the bar. You know. We we
also look at the calendar, like you said, Roshan in
every quarter, we're looking at what's going on, you know,
Super Bowl? What what are things that can connect quickly
on a real visceral level with our customers because that's
(26:16):
the thing about the alcohol industry, and that's why we
love it. Alcohol brings people together, whether you're celebrating, whether
you're commiserating, you know, whatever you're going through, you can
have a libation as long as you're doing it responsibly,
and we want to be a connector for that in
a in a responsible way. I love because a quickly
(26:37):
is not about color. You know, you know, you can
every month, you know, uh st Patty's Day. Okay, that's right,
that's on your that's a great liquor drinking muk okay.
And so that's what I love about it when you
look at the diversity and the and the potential explosion
of this business, especially COVID. A lot a lot of restrictions,
(26:58):
the curb side lifestyle, the touchless delivery, contact delivery, that's
people are seeking. Now. I know when I get my
car washing, I just drive right on the I just
hit my credit card. I don't let nobody come in
inside my car no more. And we know that lifestyle
it's not going to change, you know, with the vaccination
raid and even after you get vaccinated, they tell you
(27:20):
still wear a mask, so that means that a lot
of procedures are gonna be It's it's I'm just I
just want to say congratulations, you know, because a lot
of good ideas, the other people tend to get them,
and you guys are saying at the cups of a
great idea, not just a good idea, a great idea.
And I'm just letting you know I developed money making
conversations because to me, speaking to YouTube or like you're
(27:42):
the stars. You always see your people on the big screen.
But you know, you make, you pay taxes, you employ people,
you keep this company moving, and more important, as black men,
you make us proud and don't stop hanging out in
chime with Noval. You know, no, but thank you for
(28:04):
coming on Money Making Conversations man. But again, I'm very honest.
I have like one point six million people I controlled
within my Money Making Conversation platform, from newsletters, to social
media to to like my podcast and my radio syndication.
So I extend that free charge. It's not about me
trying to get something out of it. It's about me
(28:24):
trying to grow your brand and also give you a
voice that you can turn to and also a person
that and I've created this platform to mentor people, and
I feel like it's a mentorship that I'm extended to
you guys because I'm excited. I want you to grow
as big as you can. And if you take one
of my ideas and make a million dollars, I'm gonna
be the first one to give you the knuckle sand
which you say. Man, thank you, because if we're just
(28:45):
sitting over here doing nothing congratulation, you know, we really appreciate.
I just wanted to say, you know, first and foremost,
thank you so much for taking the time to speak
with us. You know, I have seen your your your
videos and heard your podcast and senior reach with folks
like Steve Harvey and Stephen A. Smith, And it's just
(29:05):
amazing to be in a position to speak to such
an accomplished and decorated brother like yourself. So thank you
so much for this platform. You know, we're at the
point in this company where we're trying to grow this
thing big, you know, like I said, we're trying to
grow a legacy with quick Lick. And even though we've
been self funded to this point, now we are actively
and aggressively looking for investor partners to invest in this
(29:28):
company because we want to take this thing to the
next level. Not just in Atlanta, we want to go
We want to cover the whole Southeast. We want to
get out to the West Coast at the end of
this year. So we have dreams of grandeur and people
like yourself, I can't think enough for giving us a
platform to get our business out there to the masses.
Closing you not wrap up, I mean, I mean he's
(29:53):
a speaker wrap up behind. I'm sorry to finish, but no,
like I'm beyond greatful. It allows at his platform to
you know, share with our company and like Michael said,
we'repotually growing looking at this man Tampa, Atlanta and like
I said, we're gonna pre see round looking for funding.
So uh if you like the bar and more, can
(30:13):
definitely reach us out our email with his info Iron
Iron f O back sign get quick with dot com
that g e to KIU hi k l i Q
dot com. Well, I want to thank you for coming
on the show and give me the opportunity to have
fun with you man and talk about to growing business.
And believe me, it's it's gonna be on fire man.
(30:34):
I can't wait to see me. Make sure you send
those batters, man, because shoot your shot. You already know
you already know how we do. Brother man, I'll be
careful now. If you want to make interviews, please go
to Money Making Conversation dot com. I wish Sean McDonald
(30:56):
I'm your host in this season. If Giving Coals has
gifts for all your loved ones, for those who like
to keep it cozy, find fleeces, sweaters, loungeware, blankets and throws,
or support minority owned or founded brands by giving gifts
from Human Nation and Shame Moisture and in the spirit
of Giving Coals, Cares is donating eight million dollars to
(31:18):
local nonprofits nationwide. Give with all your heart this season
with great gifts from Coals or Coals dot com. Still
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auto dot ai. That's O T T E R dot Ai.
This episode is made possible by PwC. The future calls
for digital transformation you can trust. That's why the New
Equation is business led and cloud forward, using secure technologies
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how people and technology work together to transform transformation. See
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Host
Rushion McDonald
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