June 10, 2020 • 24 mins
Terry Brown has a background as a homicide and an undercover narcotics detective. He is the founder and CEO of Armor Bearer Protective Services were initially founded in 2005 in the Sacramento, California region to provide Executive Protection Services and Security Management Consulting for our corporate clients. However, though pleased, we sought to broaden our range of clients by seeking admittance into the other sectors of business. Such sectors include entertainment and government. Today, Armor Bearer Protective Services are highly trained Executive/VIP/Celebrity Protection Agents (Professional Bodyguards) & Investigative Consultants with strong proven backgrounds as former law enforcement officers, military operatives, some with special ops training, and private sector firms. They have undertaken assignments nationwide, 25 countries, and 6 continents. He has a Bachelor of Science in Business and built a well-respected legacy in Law Enforcement before moving into the private sector. He is on the show to discuss how to transition from a full-time job to following your dreams. Please welcome to Money Making Conversations, Terry Brown.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
This podcast is sponsored by Better Help Online Therapy. I'm
Michleine Maloof and I'm nadi Adesi, licensed therapists and hosts
of Getting Better Stories of Mental Health. Join us for
discussions with Megan Trainer, Chris Bosh, Rebel Wilson, and more,
from discussing motherhood to immigrating to general mental health. Our
guests are awe inspiring. We all struggle with the same things,
(00:20):
so let's talk about it and de stigmatize them. Find
our new podcast, Getting Better Stories of Mental Health on
iHeart Apple Podcasts and Spotify. Still living in manually taking notes,
there is a better way to start the new year
with auto dot ai automatically get meeting notes. Auto dot
ai works for virtual meetings like Zoom, Microsoft Teams, and
(00:40):
Google Meet. Sign up on the web for free or
download in the app stores. Auto dot ai that's O
T T E R. Dot Ai at ADP. We understand
the importance of building the right team and offer the
data insights to help. Just as importantly, our AI technology
helps you pay the team accurately, grow stronger with a
DP hur talent, time and payroll. Welcome to money making Conversation.
(01:05):
I'm your host for Sean McDonald. Each Money Making Conversation
talk show is about entrepreneurship and entertainment. I provide the
consumer and business owner access to celebrities, CEO with entrepreneurs
and industries industry decision makers. It's important to understand that
everybody travels a different path to success. That's because your
brand is different. The challenges you face in your life
are different. So stop reading other people's success stories and
(01:27):
start writing your own. Now. You can be motivated by
their success because their stories can offer you direction and
help you reach your own goals through your planning and
your committed effort. Only the Money Making Conversation interviews provide
relatable information to the listener about career and financial planning, entrepreneurship, motivation, leadership,
overcoming the arts, and how to live a balanced life.
(01:50):
My next guest has a background as a homicide and
undercover narcotics detective. He's the founder and CEO of Armor
Bearer Protective Services, his company and multimillion dollars security firm
service and executives and global celebrity and global celebrities. Here's
a Bachelor of Science and Business and built a well
respected legacy and law enforcement before moving into the private sector.
(02:13):
Please work on the money making conversation. Terry Brown, Hey,
thank you, thank you. I appreciate thank you for having me.
And I said all that, then is he still talking
about me? Is he still saying all those great things
about my brain? How you doing that? There too much
when you get them a lot? Because you know, transition
is what we all fear in life. You know, when
(02:34):
you're getting the regular check and you get comfortable with
their regular check and then all saying you're about the
you got the idea, and a lot of people don't
support you on that idea. When you start talking about
doing other things, tell us, tell us about the transition
from the you know, from uh for the hour week
job with some over time and making a good living
to say, you know something, I'm a bet on me.
(02:57):
You know it's interesting. Um. Yeah. I started this whole
journey as a UM police officer in California, Northern California,
place called East Paul, Alto, and it was an interesting job.
East Paul, too was the murder capital in nine ninety
January ninety three, I went to robbery homside UM that
(03:19):
presented is UM on set of challenges, of course, but
you know, it was a lot of work, a lot
of overtime, but it was a lot of working for
someone else. And so I had a son who was
you know, getting up to the those formative years, and
you know, my daughter, I wasn't really there allied for her,
and so I said, you want my son, and my
(03:40):
mom wanted to have more control of my time. So
my journey initially into an entrepreneurship was simply because I
wanted to spend more time with my son. The money
I wasn't really concerned with initially. That comes later, Um,
But the transition for me was trying to figure out
(04:00):
where I fit in in the private sector and what
that looks like. I spent the first thirteen years of
my life in law enforcement, and that was you know,
that was pretty easy. I understood what my path was there. Um,
the privacy is a little different. Now. Let mensue this.
This is really interesting because when I when I when
I gave your credit, it was talking about servicing executives,
(04:22):
which I'm sure that's corporate executives and global celebrities. Those
are two unique areas and they have to be treated differently.
One when you walk out there, the celebrities they know
who they are, so that means that the reaction in
public is going to be different. But then executives, you know,
a certain group of people may know who they are,
which which makes for their security to be unique. Explain
(04:46):
the difference in how your company handles both. You know
you're talking about corporate executives. Uh. A lot of times
people really they don't have stacerect issue. UM. People know
about them through print, UM and you know now and
then you know on TV and in the news, but UM,
(05:10):
face recognition really doesn't come into play a lot. Obviously,
celebrities that you know, they're waiting for you no matter
where you go, UM, they could be You'll you'll see
paparazzi at the hotel, You'll get to your your venue,
your event, and they're they're meeting you there. So I
mean it's it's a constant navigating between the paparasis. There
(05:35):
is that issue. UM. Corporate executives, UM, you know there Uh,
there are are. Protection for them is centered around UM
life challenges. So they can make an exist, they can
make a decision and it will affect a lot of
(05:56):
people's lives, their livelihoods. So those are real life issues. Celebrities.
You know, it's not the same um, but you know,
you kind of you know, with corporates, you you have
that that space where you have the opportunity to plan
and pre plan what they're doing, their movements and things
of that issue. Celebrities all the time, you're kind of
(06:18):
flying off the cup. You're you know, you have to
be flexible in your in your movement with celebrities. Well
that's really it's because you know, I managed a major
celebrity talent like Steve Harvey and currently Stephen A. Smith,
and both are different Like Stephen Stephen A Smith he
uh and and invites people to sign autographs and take
(06:43):
pictures with Steve is a little bit more reluctance and
do that. And so with that being said, you have
to deal with that too, because different celebrities treat their
fans of how people approach them different and how do
you how do you how do you deal let you
sit down and talk to the talent? Do you sit
down and talk to celebrities or how that situation you
should be handled by? How how do you make recommendations?
(07:06):
You know, initially you try to have that conversation with
them so they you know, clearly understand what you're trying
to do to keep them safe. UM. Celebrities, you always
think all your clients, you have to kind of understand
they are and what they want, what they find uncomfortable,
and um you know what they find you know this
(07:27):
this actually comfortable. Um Uh. You know, I have Kevin Hart,
and Kevin is very very um uh open to his
fan base. Um he wants to be approachable and I
think that's part of his charm and part of his brand. UM.
But at the same time, you have to figure out
in a split second, who UM has you know, all
(07:50):
carrier motives, who who presents a problem for us to
move in and out of different environments. You know who
has um ill will towards him for whatever reason. You
have to kind of figure that out. With body language movement,
they're movement to things of that nature, and it's kind
of the uh average change in top of invironment. But
(08:11):
some some clients don't want to sign an autographs, Some
clients don't want the UM interaction general public, and you
have to navigate through that and figure out how to
you know, do it so that they don't look like
the bad guy absolutely, and that that's really what it
comes across, especially in the age of social media, people
can quickly troll you with negative posts and say you
(08:34):
did this, and you could just be heading into an
offer space or headed to sign an autograph, or the
autograph session has ended and you try to get out
of the building to catch a flight, or sometimes they
said this is what this is the cutoff tip and
you have to go and something, so you have to
be the bad guy. Are all sets of situation up
so the escape route And it really is when you
when you got the talent like a Kevin Harll, you
(08:55):
got to you got these high profile talents where they
can move people, thousands of people when they walk out
into public into general street. They could just move bodies
like that. And and when you said, it's really amazing
how they can just work. I remember Steve and I
we shut down them all one time. We had to
go out the back door to get out of them
all because of the fact that he could not go
back out into the general populace population in the middle.
(09:18):
I have a mall story with Kevin who we went
to the mall in Houston. What's the major mall and
Houston UM Galeria, UH Galeria, and we went to St.
Laurent second floor. We walked in, um and I kid
you not, within five minutes, I looked outside the store
(09:43):
and there were thousands of people waiting outside the store.
I walked out the store entrance to kind of, you know,
see what was going on with it. It looked like,
you know, and when I say thousands, I mean upstairs
and downstairs. Police showed up. They told us we had
(10:03):
to leave. You know, I need really appreciate that part
of it. But then when he explain, you know, the
you know, the problems with people running and potential beginning
hard or injured. Okay, I'm saying that, Um, and so
we we had the leaves, but you're talking within five minutes.
(10:23):
They didn't shut the model down, but the mall was
shut down because everyone was outside the swoord try trying
to get a game to Kevin. It's finally here, the
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E R dot ai right, because those things happen. You
have to figure that stuff out quickly, too quickly too,
and that and that comes across as as can be.
(12:37):
Like you know, uh, fans can take that as a
negative old man he could top stop and take one
photo on, don't you stop and take one photo? The
other perject gonna want dead photo. And so a lot
of times you see celebrities say, okay, take the photo
as I'm walking. Take the photo as I'm walking, because
they if they stop, it's it's you cannot move forward anymore.
It's really an interesting world because, like I said, you know,
(12:59):
you represent one of the global faith So he go
to England. Somebody know he go to South Africa. Somebody
knows he goes to Canada. Somebody knows he go to Mexico.
Somebody knows he goes to Russia. Somebody's gonna know Kevin
hard When you have a face that visible, it does
create problems. But then again, when you have corporate execs,
they want that same type of security, they want that
same type of uh handling because they feel they're equally important.
(13:24):
Because a lot of times, I'm gonna ask you the question,
a lot of time celebrities have to be treated that way,
especially when they travel out of the country. Have you
had to deal with that? Taking up next celebrities, let
me talk about corporate executives out of country, especially when
they travel in Mexico. Um, yeah, I've never been in Mexico.
I take that back. Went to Mexico one time with
the client. Uh it wasn't for business. But yeah, that's
(13:47):
a different dynamic as well, because you've gotta pay attention
to the climate of the country to your your a
Canadian civil unrest um in Mexico obviously, you know you
have the kidnapping situation. That's a business on it down there. UM.
You know, I think the biggest thing when you travel
out the country is understanding the laws UM in those countries,
because those laws are very different, um from the laws
(14:11):
that we're used to being a police officer. UM. Yeah,
it's very different. Time we went to um and this
is not South America. We went to Dubai and we
had our radios you know, for communication, and they took them.
And because I saw they saw that as a um
uh equipment, UM not suitable for their UM their country,
(14:37):
largely because it affects their communication system and a lot
of people, you know, a lot of people in those
countries feel like you're infiltrating their their systems. So they
took our radios. They took our radio. So you have
to really I mean traveling abroad that's a different animal
into itself. You have to clearly understand what those laws are.
(15:00):
You have to clearly understand what the customs are, and
you have to figure out a way either you're gonna
get someone on the ground over there to move with you,
or you have to move move generally, you know, through
the land for those countries. Imas your days. I'm talking
to my man Terry Brown, He's the CEO of Armor
(15:20):
Bear Protective Services as a multimillion dollar security firm that
services executives and global celebrities. One of his primary talents,
we have to say, is a global celebrity is Kevin Hart.
What what what are the code of ethics that you
have to follow when you when you establish protective services agency?
You know, every every company, every person had their own
(15:42):
set of code of ethics. For me, what I try
to establish with my company is honor, uh, integrity, dependability, reliability, loyalty, um,
those things. But also in addition to that, you know,
you have to have a heart forgiving, you know, because
in a sense what we do is we serve our
(16:03):
clients and you have to have a servant's heart. Get
paid for you get paid nicely for it. But you
know you do have to um have those other things,
you know, being dependable, there's no excuses not being where
you need to be at the time you're supposed to
be there. I mean that's just that's that's um exactive
protection one on one. Uh. Luckily for me, I learned
(16:26):
that from law for my law force to day. But yeah,
just being dedicated, being honest, being dependable, being flexible, flexibility
is enough to go on because, um, you know, like
I said, we're dealing with entertainment clients. You a lot
of times what I'm trained to do, I don't get
a chance to exercise those things. So you have to
(16:49):
be flexible because there isn't a lot of flexibility there
for you to or time for you to do what
you you're trained to do. Um to make sure that
that client is safe. So you have to be flexible
and deal with the hand that you're giving. It's really
it's true. Um, you know you was an undercover narcotics detective.
(17:12):
They're lending homicide. Like you said, you know that's a
dark side of life. And you want to just get
into the entrepreneurial field just to spend time with your son,
just to just to be there when it was a
much afford the hour, week or over times you have
to spend. But also knowing that you have a son
you have to raise and then you then you found
and become the CEO Armor Bearer Protective Services. What is
the key? A couple of key things that really established
(17:35):
the growth of your company. Oh man, too many things
that come to mind. Rof the back, Um, well a
little more but but initially I have the support of
a wonderful wife at home. Also them she supports me.
I'm gone a lot, so she made sure the household
(17:55):
thing is taking care of. My wife is wonderful, So
I get to go out on the role, do what
I do and not have to worry about what's going
on at home. The second thing is I have a
great team that works with me here armorvert um um,
starting with my CEO, will goesbor um. I just we
(18:16):
we have a great team, a team we I don't
I don't subscribe to you know, I make all the
you know the rules and in decisions, I do it
with the team effort and um. I have a team
that I actually trust to give me the right feedback,
give me the right information so they can make it
(18:36):
uh concerned uh um decision on what it is we
need to do to move forward. The other thing is
um I think early on for me is I decided
that if I was going to go into the private sector,
I needed number one to be uh to educate myself
to the private sector. So I feel like everyone who
does something entrepreneur, they need to become a student of
(18:58):
their industry. So I read a lot. I made sure
that I availed myself to differences in style. Um a
good friend of mine. He ruins a company in in
DC area. He his company is totally different from mine.
And it's easy for me to sit back and and
say that you know where this or where that, But no,
(19:21):
when I sat down, I had a conversation with them. Um.
We call him school. He Um explained what he does
and his brand is just different from mine. And so
it's just like I said, you have to become a
student of the game. I understand that you know, everyone
is different, everyone has something to offer, and no one's
better than the other. You just try to be the
best version of you. I totally agree with that. It's
(19:45):
an interesting thing about it that I want to just
put on top of that is relationships are key. Your
your your name, your brand is key because when you're
talking about security, it's about trust. You have to trust
and you have to be patient because something times you
might just be standing outside the restaurant five hours. You
might stand outside the hotel door and you don't know
(20:06):
when you're gonna leave that hotel door. You have to
exercise patients, good vision and and and also realize that
you're not the star. You're not the star. You are
the person there to secure people, to make sure they
get home to their family. And if they have fans,
the fans don't feel like you're the jerk or he's
(20:29):
the jerk. So it's a lot of things that come
into play that a lot of people don't realize. When
you're providing security, it's not just a step aside, step aside,
get out the way, get out the way, get out
the way. You're really shaping and also helping to develop
and maintain that corporate executives companies brand, or that celebrity's
personal brand. Correct. Yeah, you know you have to be
(20:50):
okay with being in the shadows. Um, you know, you
gotta be okay with ability helped build someone else's brand.
I mean that's the thing, you know, Um, you put
in what we do is we serve, and you gotta
put their knees ahead of yours. And I think that,
you know, like for me when I came into the business,
(21:10):
I think I came in was brought. Um, you know,
you know the right way, and so I don't need
the limelight. Never has me jumping on a radio show
on the radio show podcast, if you is a reach
forward for me because I'm so used to being in
the shadows that it's tough for me to step out
and talk about who we are. And so I'm coming
(21:34):
out that that show a little bit. But that that's you.
You're absolutely right you you know, you have to be
okay with uh, you know, being in the in the
background and letting someone else shine and so um, like
you said, the whole ideas for them to get to
where they need to get to, so they do what
(21:55):
they do best and get home safely, you know. And
so that right right there, that's in that's it in
a nutshell, what Terry, I'm gonna tell you something, man,
I know. Um, it's not something you normally do. That's
why I'm happy to get your show and let you
realize about the brand that I'm trying to do with
money making conversation. It's about entertainment and entrepreneurship because you're
a brand, and I bring individuals like you on my
(22:17):
show to let everybody know that there are so many
options to be successful. But you gotta follow your your faith,
you gotta follow your your vision, and you gotta have
a plan. And you started in one direction doesn't mean
that's your final journey. And that's what I love about
what you're saying, that you that you you trusted your
instincts and then you surrounded yourself and then you have
people a support group that allows you to be you Terry.
(22:40):
So I want to thank you for coming on my show.
I appreciate you having me. Thank you so much. Cool.
If you want to hear more interviews on Money Making Conversation,
go to Money Making Conversation dot com. I'm ras Sean McDonald.
I'm your host. In this season of giving, Cools has
gifts for all your loved ones. For those who like
to keep it cozy, find fleeces, sweaters, loungeware, blankets and throws.
(23:04):
Or support minority owned or founded brands by giving gifts
from Human Nation and Shame Moisture and in the spirit
of giving, Coals Cares is donating eight million dollars to
local nonprofits nationwide. Give with all your heart this season
with great gifts from Coals or Coals dot Com. Still
living in manually taking notes, there is a better way
(23:25):
to start the new year with auto dot ai automatically
get meeting notes. Auto dot ai works for virtual meetings
like Zoom, Microsoft Teams, and Google Meet. Sign up on
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Auto dot ai that's O T T E R dot ai. Okay,
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This podcast is sponsored by Better Help Online Therapy. I'm
Michleine Maloof and I'm nadi Adesi, licensed therapists and hosts
of Getting Better Stories of Mental Health. Join us for
discussions with Megan Trainer, Chris Bosh, Rebel Wilson, and more,
from discussing motherhood to immigrating to general mental health. Our
guests are awe inspiring. We all struggle with the same things,
(00:20):
so let's talk about it and de stigmatize them. Find
our new podcast, Getting Better Stories of Mental Health on
iHeart Apple Podcasts and Spotify. Still living in manually taking notes,
there is a better way to start the new year
with auto dot ai automatically get meeting notes. Auto dot
ai works for virtual meetings like Zoom, Microsoft Teams, and
(00:40):
Google Meet. Sign up on the web for free or
download in the app stores. Auto dot ai that's O
T T E R. Dot Ai at ADP. We understand
the importance of building the right team and offer the
data insights to help. Just as importantly, our AI technology
helps you pay the team accurately, grow stronger with a
DP hur talent, time and payroll. Welcome to money making Conversation.
(01:05):
I'm your host for Sean McDonald. Each Money Making Conversation
talk show is about entrepreneurship and entertainment. I provide the
consumer and business owner access to celebrities, CEO with entrepreneurs
and industries industry decision makers. It's important to understand that
everybody travels a different path to success. That's because your
brand is different. The challenges you face in your life
are different. So stop reading other people's success stories and
(01:27):
start writing your own. Now. You can be motivated by
their success because their stories can offer you direction and
help you reach your own goals through your planning and
your committed effort. Only the Money Making Conversation interviews provide
relatable information to the listener about career and financial planning, entrepreneurship, motivation, leadership,
overcoming the arts, and how to live a balanced life.
(01:50):
My next guest has a background as a homicide and
undercover narcotics detective. He's the founder and CEO of Armor
Bearer Protective Services, his company and multimillion dollars security firm
service and executives and global celebrity and global celebrities. Here's
a Bachelor of Science and Business and built a well
respected legacy and law enforcement before moving into the private sector.
(02:13):
Please work on the money making conversation. Terry Brown, Hey,
thank you, thank you. I appreciate thank you for having me.
And I said all that, then is he still talking
about me? Is he still saying all those great things
about my brain? How you doing that? There too much
when you get them a lot? Because you know, transition
is what we all fear in life. You know, when
(02:34):
you're getting the regular check and you get comfortable with
their regular check and then all saying you're about the
you got the idea, and a lot of people don't
support you on that idea. When you start talking about
doing other things, tell us, tell us about the transition
from the you know, from uh for the hour week
job with some over time and making a good living
to say, you know something, I'm a bet on me.
(02:57):
You know it's interesting. Um. Yeah. I started this whole
journey as a UM police officer in California, Northern California,
place called East Paul, Alto, and it was an interesting job.
East Paul, too was the murder capital in nine ninety
January ninety three, I went to robbery homside UM that
(03:19):
presented is UM on set of challenges, of course, but
you know, it was a lot of work, a lot
of overtime, but it was a lot of working for
someone else. And so I had a son who was
you know, getting up to the those formative years, and
you know, my daughter, I wasn't really there allied for her,
and so I said, you want my son, and my
(03:40):
mom wanted to have more control of my time. So
my journey initially into an entrepreneurship was simply because I
wanted to spend more time with my son. The money
I wasn't really concerned with initially. That comes later, Um,
But the transition for me was trying to figure out
(04:00):
where I fit in in the private sector and what
that looks like. I spent the first thirteen years of
my life in law enforcement, and that was you know,
that was pretty easy. I understood what my path was there. Um,
the privacy is a little different. Now. Let mensue this.
This is really interesting because when I when I when
I gave your credit, it was talking about servicing executives,
(04:22):
which I'm sure that's corporate executives and global celebrities. Those
are two unique areas and they have to be treated differently.
One when you walk out there, the celebrities they know
who they are, so that means that the reaction in
public is going to be different. But then executives, you know,
a certain group of people may know who they are,
which which makes for their security to be unique. Explain
(04:46):
the difference in how your company handles both. You know
you're talking about corporate executives. Uh. A lot of times
people really they don't have stacerect issue. UM. People know
about them through print, UM and you know now and
then you know on TV and in the news, but UM,
(05:10):
face recognition really doesn't come into play a lot. Obviously,
celebrities that you know, they're waiting for you no matter
where you go, UM, they could be You'll you'll see
paparazzi at the hotel, You'll get to your your venue,
your event, and they're they're meeting you there. So I
mean it's it's a constant navigating between the paparasis. There
(05:35):
is that issue. UM. Corporate executives, UM, you know there Uh,
there are are. Protection for them is centered around UM
life challenges. So they can make an exist, they can
make a decision and it will affect a lot of
(05:56):
people's lives, their livelihoods. So those are real life issues. Celebrities.
You know, it's not the same um, but you know,
you kind of you know, with corporates, you you have
that that space where you have the opportunity to plan
and pre plan what they're doing, their movements and things
of that issue. Celebrities all the time, you're kind of
(06:18):
flying off the cup. You're you know, you have to
be flexible in your in your movement with celebrities. Well
that's really it's because you know, I managed a major
celebrity talent like Steve Harvey and currently Stephen A. Smith,
and both are different Like Stephen Stephen A Smith he
uh and and invites people to sign autographs and take
(06:43):
pictures with Steve is a little bit more reluctance and
do that. And so with that being said, you have
to deal with that too, because different celebrities treat their
fans of how people approach them different and how do
you how do you how do you deal let you
sit down and talk to the talent? Do you sit
down and talk to celebrities or how that situation you
should be handled by? How how do you make recommendations?
(07:06):
You know, initially you try to have that conversation with
them so they you know, clearly understand what you're trying
to do to keep them safe. UM. Celebrities, you always
think all your clients, you have to kind of understand
they are and what they want, what they find uncomfortable,
and um you know what they find you know this
(07:27):
this actually comfortable. Um Uh. You know, I have Kevin Hart,
and Kevin is very very um uh open to his
fan base. Um he wants to be approachable and I
think that's part of his charm and part of his brand. UM.
But at the same time, you have to figure out
in a split second, who UM has you know, all
(07:50):
carrier motives, who who presents a problem for us to
move in and out of different environments. You know who
has um ill will towards him for whatever reason. You
have to kind of figure that out. With body language movement,
they're movement to things of that nature, and it's kind
of the uh average change in top of invironment. But
(08:11):
some some clients don't want to sign an autographs, Some
clients don't want the UM interaction general public, and you
have to navigate through that and figure out how to
you know, do it so that they don't look like
the bad guy absolutely, and that that's really what it
comes across, especially in the age of social media, people
can quickly troll you with negative posts and say you
(08:34):
did this, and you could just be heading into an
offer space or headed to sign an autograph, or the
autograph session has ended and you try to get out
of the building to catch a flight, or sometimes they
said this is what this is the cutoff tip and
you have to go and something, so you have to
be the bad guy. Are all sets of situation up
so the escape route And it really is when you
when you got the talent like a Kevin Harll, you
(08:55):
got to you got these high profile talents where they
can move people, thousands of people when they walk out
into public into general street. They could just move bodies
like that. And and when you said, it's really amazing
how they can just work. I remember Steve and I
we shut down them all one time. We had to
go out the back door to get out of them
all because of the fact that he could not go
back out into the general populace population in the middle.
(09:18):
I have a mall story with Kevin who we went
to the mall in Houston. What's the major mall and
Houston UM Galeria, UH Galeria, and we went to St.
Laurent second floor. We walked in, um and I kid
you not, within five minutes, I looked outside the store
(09:43):
and there were thousands of people waiting outside the store.
I walked out the store entrance to kind of, you know,
see what was going on with it. It looked like,
you know, and when I say thousands, I mean upstairs
and downstairs. Police showed up. They told us we had
(10:03):
to leave. You know, I need really appreciate that part
of it. But then when he explain, you know, the
you know, the problems with people running and potential beginning
hard or injured. Okay, I'm saying that, Um, and so
we we had the leaves, but you're talking within five minutes.
(10:23):
They didn't shut the model down, but the mall was
shut down because everyone was outside the swoord try trying
to get a game to Kevin. It's finally here, the
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E R dot ai right, because those things happen. You
have to figure that stuff out quickly, too quickly too,
and that and that comes across as as can be.
(12:37):
Like you know, uh, fans can take that as a
negative old man he could top stop and take one
photo on, don't you stop and take one photo? The
other perject gonna want dead photo. And so a lot
of times you see celebrities say, okay, take the photo
as I'm walking. Take the photo as I'm walking, because
they if they stop, it's it's you cannot move forward anymore.
It's really an interesting world because, like I said, you know,
(12:59):
you represent one of the global faith So he go
to England. Somebody know he go to South Africa. Somebody
knows he goes to Canada. Somebody knows he go to Mexico.
Somebody knows he goes to Russia. Somebody's gonna know Kevin
hard When you have a face that visible, it does
create problems. But then again, when you have corporate execs,
they want that same type of security, they want that
same type of uh handling because they feel they're equally important.
(13:24):
Because a lot of times, I'm gonna ask you the question,
a lot of time celebrities have to be treated that way,
especially when they travel out of the country. Have you
had to deal with that? Taking up next celebrities, let
me talk about corporate executives out of country, especially when
they travel in Mexico. Um, yeah, I've never been in Mexico.
I take that back. Went to Mexico one time with
the client. Uh it wasn't for business. But yeah, that's
(13:47):
a different dynamic as well, because you've gotta pay attention
to the climate of the country to your your a
Canadian civil unrest um in Mexico obviously, you know you
have the kidnapping situation. That's a business on it down there. UM.
You know, I think the biggest thing when you travel
out the country is understanding the laws UM in those countries,
because those laws are very different, um from the laws
(14:11):
that we're used to being a police officer. UM. Yeah,
it's very different. Time we went to um and this
is not South America. We went to Dubai and we
had our radios you know, for communication, and they took them.
And because I saw they saw that as a um
uh equipment, UM not suitable for their UM their country,
(14:37):
largely because it affects their communication system and a lot
of people, you know, a lot of people in those
countries feel like you're infiltrating their their systems. So they
took our radios. They took our radio. So you have
to really I mean traveling abroad that's a different animal
into itself. You have to clearly understand what those laws are.
(15:00):
You have to clearly understand what the customs are, and
you have to figure out a way either you're gonna
get someone on the ground over there to move with you,
or you have to move move generally, you know, through
the land for those countries. Imas your days. I'm talking
to my man Terry Brown, He's the CEO of Armor
(15:20):
Bear Protective Services as a multimillion dollar security firm that
services executives and global celebrities. One of his primary talents,
we have to say, is a global celebrity is Kevin Hart.
What what what are the code of ethics that you
have to follow when you when you establish protective services agency?
You know, every every company, every person had their own
(15:42):
set of code of ethics. For me, what I try
to establish with my company is honor, uh, integrity, dependability, reliability, loyalty, um,
those things. But also in addition to that, you know,
you have to have a heart forgiving, you know, because
in a sense what we do is we serve our
(16:03):
clients and you have to have a servant's heart. Get
paid for you get paid nicely for it. But you
know you do have to um have those other things,
you know, being dependable, there's no excuses not being where
you need to be at the time you're supposed to
be there. I mean that's just that's that's um exactive
protection one on one. Uh. Luckily for me, I learned
(16:26):
that from law for my law force to day. But yeah,
just being dedicated, being honest, being dependable, being flexible, flexibility
is enough to go on because, um, you know, like
I said, we're dealing with entertainment clients. You a lot
of times what I'm trained to do, I don't get
a chance to exercise those things. So you have to
(16:49):
be flexible because there isn't a lot of flexibility there
for you to or time for you to do what
you you're trained to do. Um to make sure that
that client is safe. So you have to be flexible
and deal with the hand that you're giving. It's really
it's true. Um, you know you was an undercover narcotics detective.
(17:12):
They're lending homicide. Like you said, you know that's a
dark side of life. And you want to just get
into the entrepreneurial field just to spend time with your son,
just to just to be there when it was a
much afford the hour, week or over times you have
to spend. But also knowing that you have a son
you have to raise and then you then you found
and become the CEO Armor Bearer Protective Services. What is
the key? A couple of key things that really established
(17:35):
the growth of your company. Oh man, too many things
that come to mind. Rof the back, Um, well a
little more but but initially I have the support of
a wonderful wife at home. Also them she supports me.
I'm gone a lot, so she made sure the household
(17:55):
thing is taking care of. My wife is wonderful, So
I get to go out on the role, do what
I do and not have to worry about what's going
on at home. The second thing is I have a
great team that works with me here armorvert um um,
starting with my CEO, will goesbor um. I just we
(18:16):
we have a great team, a team we I don't
I don't subscribe to you know, I make all the
you know the rules and in decisions, I do it
with the team effort and um. I have a team
that I actually trust to give me the right feedback,
give me the right information so they can make it
(18:36):
uh concerned uh um decision on what it is we
need to do to move forward. The other thing is
um I think early on for me is I decided
that if I was going to go into the private sector,
I needed number one to be uh to educate myself
to the private sector. So I feel like everyone who
does something entrepreneur, they need to become a student of
(18:58):
their industry. So I read a lot. I made sure
that I availed myself to differences in style. Um a
good friend of mine. He ruins a company in in
DC area. He his company is totally different from mine.
And it's easy for me to sit back and and
say that you know where this or where that, But no,
(19:21):
when I sat down, I had a conversation with them. Um.
We call him school. He Um explained what he does
and his brand is just different from mine. And so
it's just like I said, you have to become a
student of the game. I understand that you know, everyone
is different, everyone has something to offer, and no one's
better than the other. You just try to be the
best version of you. I totally agree with that. It's
(19:45):
an interesting thing about it that I want to just
put on top of that is relationships are key. Your
your your name, your brand is key because when you're
talking about security, it's about trust. You have to trust
and you have to be patient because something times you
might just be standing outside the restaurant five hours. You
might stand outside the hotel door and you don't know
(20:06):
when you're gonna leave that hotel door. You have to
exercise patients, good vision and and and also realize that
you're not the star. You're not the star. You are
the person there to secure people, to make sure they
get home to their family. And if they have fans,
the fans don't feel like you're the jerk or he's
(20:29):
the jerk. So it's a lot of things that come
into play that a lot of people don't realize. When
you're providing security, it's not just a step aside, step aside,
get out the way, get out the way, get out
the way. You're really shaping and also helping to develop
and maintain that corporate executives companies brand, or that celebrity's
personal brand. Correct. Yeah, you know you have to be
(20:50):
okay with being in the shadows. Um, you know, you
gotta be okay with ability helped build someone else's brand.
I mean that's the thing, you know, Um, you put
in what we do is we serve, and you gotta
put their knees ahead of yours. And I think that,
you know, like for me when I came into the business,
(21:10):
I think I came in was brought. Um, you know,
you know the right way, and so I don't need
the limelight. Never has me jumping on a radio show
on the radio show podcast, if you is a reach
forward for me because I'm so used to being in
the shadows that it's tough for me to step out
and talk about who we are. And so I'm coming
(21:34):
out that that show a little bit. But that that's you.
You're absolutely right you you know, you have to be
okay with uh, you know, being in the in the
background and letting someone else shine and so um, like
you said, the whole ideas for them to get to
where they need to get to, so they do what
(21:55):
they do best and get home safely, you know. And
so that right right there, that's in that's it in
a nutshell, what Terry, I'm gonna tell you something, man,
I know. Um, it's not something you normally do. That's
why I'm happy to get your show and let you
realize about the brand that I'm trying to do with
money making conversation. It's about entertainment and entrepreneurship because you're
a brand, and I bring individuals like you on my
(22:17):
show to let everybody know that there are so many
options to be successful. But you gotta follow your your faith,
you gotta follow your your vision, and you gotta have
a plan. And you started in one direction doesn't mean
that's your final journey. And that's what I love about
what you're saying, that you that you you trusted your
instincts and then you surrounded yourself and then you have
people a support group that allows you to be you Terry.
(22:40):
So I want to thank you for coming on my show.
I appreciate you having me. Thank you so much. Cool.
If you want to hear more interviews on Money Making Conversation,
go to Money Making Conversation dot com. I'm ras Sean McDonald.
I'm your host. In this season of giving, Cools has
gifts for all your loved ones. For those who like
to keep it cozy, find fleeces, sweaters, loungeware, blankets and throws.
(23:04):
Or support minority owned or founded brands by giving gifts
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of giving, Coals Cares is donating eight million dollars to
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so we have the car payment, the rent, utilities and
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Host
Rushion McDonald
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