Negronis with Nord
An audio footprint of Negronis with Nord, a weekly show about influencer marketing hosted by Fohr CEO James Nord. Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess that neither party spends a lot of time trying to understand the business of influencer marketing. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, content creator, brand ambassador, or marketing professional on the brand side. Check us out at fohr.co.
Episodes
July 30, 2025 • 10 mins
In todays episode of Negroni's With Nord, James is back from France. We talk about influencer brands finding their markets and investors, Gen Z's growing spotlight on the importance of influencers as they come into more spending power, and how to sneak (or not sneak) into popular advertising festivals.
Mark as Played
July 22, 2025 • 19 mins
In todays episode of Negroni's With Nord, we're joined by EVP of Strategy Grace Murray Vazquez to talk about the forefront of influencer marketing strategies across the internet and beyond.
Grace addresses Love Island's cyberbullying, and cyber-celebrating, as well as Super Bowl advertising costs, SNL's 2 year spon-con window, the under-valued comedian creators, and what happens to your ads when you turn 36 years old.
Grace addresses Love Island's cyberbullying, and cyber-celebrating, as well as Super Bowl advertising costs, SNL's 2 year spon-con window, the under-valued comedian creators, and what happens to your ads when you turn 36 years old.
Mark as Played
July 15, 2025 • 12 mins
In todays episode of Negroni's With Nord, James breaks down bad TikTok career advice, Drake's abs, how to seed interests from brands and how small creators can use Fohr's technology to "niche down", find their audience, and grow.
In The Final Final, James tries to name some Drake songs.
In The Final Final, James tries to name some Drake songs.
Mark as Played
July 8, 2025 • 9 mins
🚨 Request a free copy of Volume 3 of The Fohr Almanac of Influence: bit.ly/fohralmanacv3
James and team are back from Cannes, France as part of their trip to the "Cannes Lions International Festival of Creativity"
In this episode, James reflects on his favorites talks, growth of the social marketing, and the level of importance creators are being shown by the advertising agencies.
In The Final Final, James tries to erase one of Ameri...
James and team are back from Cannes, France as part of their trip to the "Cannes Lions International Festival of Creativity"
In this episode, James reflects on his favorites talks, growth of the social marketing, and the level of importance creators are being shown by the advertising agencies.
In The Final Final, James tries to erase one of Ameri...
Mark as Played
July 1, 2025 • 15 mins
James is out of the country! So fan favorite Sophie Wood hosts this week's "Negronis With Nord" (aka Ghia With The Girlies when she's in charge). Sophie asked her audience on Instagram (@goodwoodx) : "Ask me any questions related to influencer marketing, social, advertising, Fohr, etc and I'll answer it in the next episode :)"
This week we dig into those questions and her insights. Make sure to like and subscribe and feel free to as...
This week we dig into those questions and her insights. Make sure to like and subscribe and feel free to as...
Mark as Played
June 24, 2025 • 8 mins
Welcome back to Negronis with Nord. Today, James looks back on the 2025 predictions he made back in Episode 95, and sees what he’s gotten wrong or right.
0:00 - Intro: James reunites with Tim and thoughts on Guinness
02:00 - Prediction #1: TikTok will not be banned
03:00 - Prediction #2: Clothing GRWMs > Beauty GRWMs
03:26 - Prediction #3: Ozempic becomes more socially acceptable
04:00 - Prediction #4: Brands will pivot to right-of-...
0:00 - Intro: James reunites with Tim and thoughts on Guinness
02:00 - Prediction #1: TikTok will not be banned
03:00 - Prediction #2: Clothing GRWMs > Beauty GRWMs
03:26 - Prediction #3: Ozempic becomes more socially acceptable
04:00 - Prediction #4: Brands will pivot to right-of-...
Mark as Played
June 17, 2025 • 12 mins
Welcome back to Negronis with Nord. Today, James answers viewer questions about why he doesn’t think of YouTube as a social platform, and how being in a viewership rut affects your brand partnerships and what you can do about it.
Also, the Fohr team is in Cannes! If you’re there, shoot James a DM on Instagram. We’d love to see you.
Finally, James was the first-ever guest on marketing leader Dina Fierro’s new podcast “Origins of Inf...
Also, the Fohr team is in Cannes! If you’re there, shoot James a DM on Instagram. We’d love to see you.
Finally, James was the first-ever guest on marketing leader Dina Fierro’s new podcast “Origins of Inf...
Mark as Played
June 3, 2025 • 8 mins
Happy 100th episode of Negronis with Nord! Today, James answers a viewer question from @Swizzying: “Lately, there's been a lot of talk about changes to the instagram algorithm and how views are dropping across the board. From your perspective, what impact does that have on brand deals? And how do you think creators should adapt or navigate this shift?”. Also, you can admire James’ spray tan.
00:00 - Intro 01:05 - Viewer Question | ...
00:00 - Intro 01:05 - Viewer Question | ...
Mark as Played
May 27, 2025 • 12 mins
Welcome to Negronis with Nord. Today, James answers a listener question of “How does Fohr pick creators for a campaign?”, talks about best practices for shooting your shot to work with a brand, and gives a little recap on Fohr’s annual Black Tie Party and first-ever #FohrConference.
00:00 - Intro
00:42 - View Question | Fohr’s Influencer Selection Process
04:25 - Best Way to Get Brands to Work With You
07:06 - Cold Outreach Case Study...
00:00 - Intro
00:42 - View Question | Fohr’s Influencer Selection Process
04:25 - Best Way to Get Brands to Work With You
07:06 - Cold Outreach Case Study...
Mark as Played
May 6, 2025 • 13 mins
Welcome to Negronis with Nord. Today, Fohr’s Director of Strategy Sophie Wood is filling for James as he’s in Tampa for the DICK’S Varsity Team Orientation. Sophie answers two FAQs she’s been hearing from clients lately: What is the value in working with influencers who have overlapping audiences / followers (enter, “Influence Mapping”), and What’s the value in working with the same influencer over and over?
00:00 - Intro
00:52 - Ci...
00:00 - Intro
00:52 - Ci...
Mark as Played
April 29, 2025 • 9 mins
Welcome to Negronis with Nord. Today, James talks about the benefits of setting up accountability structures after coming off of a quarterly board meeting, H&M’s use of AI to create digital doubles of models, and how influencers are represented in movies and TV.
As mentioned, James and the Fohr team are headed to Tampa, Florida this week for the DICK’S Varsity Team orientation #DVTOrientation. Learn more about that program at h...
As mentioned, James and the Fohr team are headed to Tampa, Florida this week for the DICK’S Varsity Team orientation #DVTOrientation. Learn more about that program at h...
Mark as Played
April 22, 2025 • 10 mins
Welcome to Negronis with Nord. Today, James is answering a viewer question about pitching yourself to brands, advocating for Botox, and geeking out over Ryan Coogler's new movie, 'Sinners'
Follow Fohr on instagram: instagram.com/fohr.co
Follow James on instagram: instagram.com/jamesnord
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co
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About Negronis with Nord Influencers k...
Follow Fohr on instagram: instagram.com/fohr.co
Follow James on instagram: instagram.com/jamesnord
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co
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About Negronis with Nord Influencers k...
Mark as Played
April 17, 2025 • 9 mins
Welcome to Negronis with Nord. Today, James is breaking down how the new administration’s tariffs will affect influencers and creators.
Follow Fohr on instagram: https://www.instagram.com/fohr.co/
Follow James on instagram: https://www.instagram.com/jamesnord/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co
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About Negronis with Nord
Influencers know what resonates with thei...
Follow Fohr on instagram: https://www.instagram.com/fohr.co/
Follow James on instagram: https://www.instagram.com/jamesnord/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co
----
About Negronis with Nord
Influencers know what resonates with thei...
Mark as Played
December 17, 2024 • 15 mins
Welcome to Negronis with Nord. We’re closing out the year with a Fohr classic: Industry Predictions! James has taken a long, hard look into his (proverbial) crystal ball, and from it has pulled the juiciest predictions in the world of influencer marketing for 2025 and beyond!
Agree with James’ predictions? Disagree? Think he missed something? Let us know all your thoughts in the comments below.
Follow Fohr on instagram: https://www.i...
Agree with James’ predictions? Disagree? Think he missed something? Let us know all your thoughts in the comments below.
Follow Fohr on instagram: https://www.i...
Mark as Played
November 26, 2024 • 9 mins
Welcome to Negronis with Nord. We’re bringing you a classic: the James Nord solo show!
As we close the curtain on another election here in America, James is here to offer a few thoughts. Truth is, he has no idea why or how Donald Trump won the election; his expertise is in marketing, influence, and image-making. That said, he's here to discuss what he does know—with undeniable clarity—about what happened this election and what it m...
As we close the curtain on another election here in America, James is here to offer a few thoughts. Truth is, he has no idea why or how Donald Trump won the election; his expertise is in marketing, influence, and image-making. That said, he's here to discuss what he does know—with undeniable clarity—about what happened this election and what it m...
Mark as Played
November 5, 2024 • 11 mins
Welcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James talks through how to approach difficult social and political times while juggling Q4 content deadlines, as well an emerging trend we’re seeing in our most successful sponsored content.
1:46 Election Day thoughts
5:51 Different sponsored content formulas for success
9:13 Borrow successful content formats from other categorie...
1:46 Election Day thoughts
5:51 Different sponsored content formulas for success
9:13 Borrow successful content formats from other categorie...
Mark as Played
October 29, 2024 • 33 mins
Welcome to Negronis with Nord! This week, I sat down with the Co-Founder & CEO of Fallen Media, Sol Betesh, to discuss the future of media on our phones. From Fallen Media’s start a meme company with their very own “meme team” to their direct role in the New York City creator renaissance- we cover it all.
Follow Sol on Instagram: https://www.instagram.com/solbetesh/
Follow Fallen Media on Instagram: https://www.instagram.com/fall...
Follow Sol on Instagram: https://www.instagram.com/solbetesh/
Follow Fallen Media on Instagram: https://www.instagram.com/fall...
Mark as Played
October 15, 2024 • 32 mins
Welcome to Negronis with Nord!
This week, I sat down with internet and culture writer, Steffi Cao, to discuss five recent topics and trends we’ve been noticing. From the questionable relevance of Fashion Week to influencers’ pressure to endorse during the election to the increased obsession with plastic surgery - we cover it all.
Follow Steffi on Instagram: https://www.instagram.com/stefficao/?hl=en
Subscribe to Steffi's Substack: htt...
This week, I sat down with internet and culture writer, Steffi Cao, to discuss five recent topics and trends we’ve been noticing. From the questionable relevance of Fashion Week to influencers’ pressure to endorse during the election to the increased obsession with plastic surgery - we cover it all.
Follow Steffi on Instagram: https://www.instagram.com/stefficao/?hl=en
Subscribe to Steffi's Substack: htt...
Mark as Played
October 1, 2024 • 10 mins
Welcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James brings some boots on the ground insight from the Fohr instagram account and what he learned about timidity in content creation.
0:00 Introduction
0:28 Get your copy of The Almanac of Influence
0:57 Being Timid in Content Creation
1:48 How frequently are influencer’s content getting 2x the views of their following?
2:29 James’...
0:00 Introduction
0:28 Get your copy of The Almanac of Influence
0:57 Being Timid in Content Creation
1:48 How frequently are influencer’s content getting 2x the views of their following?
2:29 James’...
Mark as Played
September 18, 2024 • 65 mins
Welcome to Negronis with Nord! Our guest this week is Tyra Booker, a former beauty youtuber turned Social Director of Ilia Beauty. In this week’s episode, we talk about how personal and brand social strategies differ, how to build a year long social campaign plan, and how she ended up as a cameo in Charli XCX’s “Guess” music video.
Follow Tyra on Instagram: @tyrabookerrFollow Ilia on Instagram: @iliabeauty
This episode includes:
0:0...
Follow Tyra on Instagram: @tyrabookerrFollow Ilia on Instagram: @iliabeauty
This episode includes:
0:0...
Mark as Played
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