10 Reasons Investors should back away from Facebook and Twitter

On this episode media expert Joseph Bonner talks about 10 reasons investors should back away from Facebook and Twitter before it’s too late.

Episode Transcript

Speaker 1 (00:01):
Hey, what's going on you guys. This is Joseph Vanner
and welcome to today's show. We are gonna be talking
about ten reasons why investors should back away from Twitter
and Facebook. That's again, ten reasons why investors should back
away from Twitter and Facebook. Now we're gonna go ahead
and go through this list pretty quickly as well as
just kind of give you a little disclaimer here is

(00:22):
that this is there is no paid promotion for this
particular post. So this is that the advertisements that we
typically run on all of our shows, these are just
the facts. This is just it is what it is. Period.
Don't you got the issues with it? Come fight me,
because I'm gonna tell you like it is and we've

(00:42):
extremely honest. If you are an investor with Facebook or Twitter,
here's the reason why you need to back up, get
your money and run. Let's go and start with at
number one, and let's talk about the company's transparency. You
know from the jump, Facebook and Twitter both have been
companies that have had many battles in the public eye,
especially in the media eye, and mainly the reason why

(01:04):
both of them have come under virus because of their
lack of transparency with how they use user information, how
they use confidential information, how many actual users are even
on the platform. You know, they just had that whole
little run. Twitter just had that whole run and with
Elon Musk about you know, them not being authentically honest
about how many people are actually on the platform. And

(01:25):
we saw how you know, Mark Zuckerberg, you know, fared
when he was before Congress and speaking on the transparency
of his organization. And the reality is is that both
companies aren't being completely transparent. There's a lot of stuff
that they're not telling the public. There's a lot of
stuff that they're not even telling the government. Let's just
be honest and these are just the facts. And because

(01:45):
of that, as an investor, if you are putting your
money and stock into a company that's not being one
hundred percent transparent, when the thing, when the ball starts
rolling downward and everything starts spiraling downward, he'll because of
their lack of transparency, you're going to be the one,
you know, stuck with the cost of that. And who
needs that, especially with business being the way it is
now there's a global recession. Who can afford to lose

(02:09):
money now, especially in something as non important as social media.
So transparency at both organizations is really in ill dispute.
Run while you still can. Let's talk about number two,
and let's talk about discrimination. We know that what's become
trending over the past couple of years is you know,
inclusiveness being you know, having inclusion. You have people now

(02:30):
with positions I'm an inclusion officer, right, and so we're
our job is to include everybody from every background and
everything because you know, we're inclusive. But let's be honest,
despite having these you know, individuals in these positions of
let's call it inclusion managers, both companies are still perpetuating
discrimination across the board. We're talking about discrimination against users

(02:53):
of color who use their platform as well as the
experience of these users. Many of these users of non
Caucasian descent has spoken of disparaging responses from Twitter and
Facebook on how their post are being reported for for
for non violations. Are just for speaking up and saying, hey,

(03:13):
racism isn't right, and they're getting there. They're they're getting
put into you know, Facebook jail or their Twitter counter
getting suspended for quote unquote violating the rules of speaking
against racism and discrimination. It's absolutely ridiculous. And there's some
other there's some other factors I want to get into
in the discrimination, but we're gonna actually cover that in
a few points when we get to verified. So again,

(03:37):
as an investor, do you really do you really want
to be behind a company who is, you know, constantly
caught up in battles against discrimination and who are known
publicly to have stifled the voice of those of color
and of those of you know, ethnic descent. And these
are not small reports that you can just google search,

(03:57):
you know, just the lawsuits that both companies have been
involved in and the accusations that both that have been
heard at both companies in regards to discrimination. And as
an investor, you'll be able to see, yeah, it's probably
not a wise investment to invest in Twitter or Facebook
if you think that's bad enough. Let's go on to
number three, and that's that's talking about user bias. Now,

(04:20):
what we talk about user bias we're talking about specifically.
You know, when you're a user using a platform, you
know the platform is going to be catered towards a
certain demographic or towards a certain you know, genre, and
you know that's typically how it is with anything that
we use, we expect to be catered towards a specific something, right. However,
what users are experiencing is a bias in these platforms.

(04:42):
And so if you don't meet a certain demographic or
you don't meet a certain target market, and this platform
is not for you, and your experience with this platform
is going to be either altered by our orhithms or
quote unquote automated hogorithms, which aren't really automated. Fully, some
of them are very strategic. Well, you know, I don't
think markets are Congress said, oh yeah, a lot of

(05:03):
it's just you know, automatic, it's the system, like, yeah,
but that system is programmed, so let's not forget that.
So these systems have been programmed to again limit how
some users experience the platform while enhancing how others experience
a platform, which goes back again to point point number two,
which is discrimination. Again. As an investor, do you want
to be encouraging or even involved and have your money

(05:25):
spent in the platform that perpetuates bias? I mean you could,
but you know, when when things start hitting the fan
and lawsuits starts coming to the forefront, you know again
you'll be the loser on that, then you want like
then you're wanting to be set, then you want to sell,
and then the price will be so low you'll end
up losing all this money. I mean, who needs it?
Right now? Right? All right? Number four, let's talk about

(05:47):
also their political involvement. Twitter and Facebook have both been
very actively politically involved. And you know, I'm a person
who's very who's politically neutral. I don't take size in politics.
What I will say is the danger of having companies
involved in politics means that you know, obviously it's going
to dictate what they allow and what they allow to

(06:09):
be said on their platform, and in a sense, they
become law because it's their platform, right and you can
ban somebody saying, oh, it's just an internal policy, when
it could literally be that they just don't agree with you. Now,
as a politically neutral person, I don't comment on politics,
but when you have a platform like Twitter and Facebook
who are extremely politically involved, it does become something of

(06:29):
a concern for investors who are looking for you know,
obviously you want to make money, and I get in business.
Politics is business, Let's be honest. Politics is business. However,
when you have a platform that starts to dictate politics
in business, you're opening up yourself for lawsuits because that's

(06:51):
technically against the law. You know. So if you are
an investor and you're putting your stock in your money
in an organization that is politically involved and that has
yet to receive the full force of the law as
of yet, because no one's really come for them completely yet.
But when that does happen, and I will say, mark
my words, when that does happen, you, as these investors

(07:13):
who've been back in these companies, are going to be
the losers in the end. Trust the trust them. Believe
me when I say that these governments will come for
these platforms. That's a guarantee. It's not a matter of if.
It's a matter of when and when that does happen.
If you decide to sell, then you're going to lose
all this money. So if you're a smart investor, you
back away. Now. It's just like a no brainer. Right
for those of you guys who deal with billions of

(07:35):
dollars and millions of dollars, you should already know it's
a no Brayner brainer. Back away. Now. That's not enough.
Let's go ahead and let's talk a little bit about
another reason why investors should back away from Twitter and Facebook.
And we're talking about advertisement. Now, you know, there's a
lot more users at least quote unquote users on Facebook

(07:56):
than there are on Twitter. But when we're talking about advertising,
Facebook is really not completely transparent with their advertising tastics.
And what I mean by that is you can, you
can hop on the platform and you can, you know,
say I'm gonna spend this much money on as and
as much money on ads, but they've changed the way
those ads sell, They've changed the way those ads appear.

(08:16):
They're constantly changing their platforms so that people who use
and who get comfortable using and are having to constantly
adjust and they know what I'm talking about, which means
is making it more fair for the business. And obviously
people are losing more money by investing in advertising, which
is why that company overall is also losing money because
they're not being as honest with their ad strategies as

(08:39):
they were when they first had when they first started.
And I can speak from personal experience on that as well.
Now with regards with Twitter and advertising and Twitter, you
don't really have too many too many ads issues with Twitter,
but what I will say is this is that if
you were to advertise using Twitter again, they want you
to use it. Actually, as a matter of fact, I
will say this because Twitter is advertising. They try to

(08:59):
they try to push you into a situation where you
have to advertise just to promote your business, when back
in the old days, you could actually just hop on
a hashtag and it will kind of do some advertising
for you. But they've kind of changed the way you know,
feeds appear, things, things you know, your your particular feed
would appear, and how people respond to you. They're they're
doing it, and I'm gonna tell you why they're doing

(09:20):
They're doing it because they want to make the money.
So they don't want you to make money unless they
can can charge you to grow your audience. And so
the reason why I'm saying this is an issue now
because back in the days, you could advertise for a
fraction of a cost and reach such a large audience.
Before and even on Twitter, you could not even necessarily
even need to spend way on advertising to be able
to reach a large audience. And now that's just not

(09:41):
possible unless you invest a lot more because they've changed
the structure of their system to make sure that you
have to put in a lot more money to do this. Well,
why is that an issue for adverts? Why is that
an issue for investors? Because obviously, if people are becoming
dissatisfied with how you're advertising tactics are working, and they
see that you're changing the rules of engagement each and

(10:02):
every time they turn around, people are not going to
trust the brand as much and they're going to look
for other places to advertise. I mean, even Google's having
this issue right now where people aren't advertising as much
on Google anymore. They're not they're advertising still on Google,
which is not as much because they're changing their rules
of engagement. And you can only do people wrong so
many times before they say, you know what forgets you.
I deal with a lot of business professionals all the time,

(10:23):
and they're saying, you know, I will never pay for advertisement.
It's not because they can't pay for it, but they
got the money to do it, but they're just so
tired of how people are always changing the rules of
engagement so that they would come off the winners in
the end. So when you do that the people enough,
people will eventually just cut you off. Now, if you're
an investor, and you're looking for a company that's going
to grow, that's truly going to grow, and that's scaling
that growth, then you're going to want a company who's

(10:44):
being authentic and honest with people across the board and
not changing the rules of engagement already so well in
to their own monetary advantage while you know, giving their
customers or their users the short end of the stick.
If you do that, you're not going to have great
company engagement. People gonna start leaving the platform. And that's
what's happening with both platforms. And so if you're an investor,
you need to be paying attention to these warning signs.

Speaker 2 (11:07):
And run while you're still care Get out, get out,
get out.

Speaker 1 (11:12):
Let's talk about number six, because I think number six
is actually probably a really really important one, and that's
tech trends. Now, tech trends, you know what's trending right now,
what's hot right now? To be honest with you, right now,
Facebook and Twitter they're not hot as they used to
be because you know, TikTok has come along and TikTok
has changed the rules of engagement. TikTok has changed the
rules of engagement for advertising. They change your rules of

(11:34):
engagement for for for networking, for for for really all things.
So if you don't so, because Facebook is trying to
catch up, Twitter is not even drawing. Facebook's trying to
catch up. They're trying to compete. They're just doing a
really bad job at it. And and Twitter is not
even trying at all.

Speaker 3 (11:50):
So if you so, if you, and this is one
of the reasons why most only old people really use Facebook,
myself included, Like, I use Facebook and TikTok, but I
have I think I have eighteen thousand followers on TikTok
right now, which and I think I have like fifty
two thousand on Facebook.

Speaker 1 (12:06):
But I'm gonna be honest with you, TikTok is way more.
The engagement on TikTok is way better than the engagement
on Facebook. And I'm noticing the trend as well. And
so and I barely use TikTok. And and I say
I barely use I think I use TikTok maybe like
maybe like maybe three times a week at most, and
I'm on Facebook like every day. But I'm on Facebook
every day because I'm comfortable with it. But I get

(12:28):
way better engagement on TikTok. So eventually my transition is
going to be there, and I think you need to.
So if you're an investor, you want to make sure
that you're hopping on these trends. You don't want to
pick up these trends when they're already gone. Facebook's not
competing with TikTok. They can't. They're not doing it. They're
not doing well a good job because they don't know
how to. Again, it's an older platform. Remember who built it,
Mark Zuckerberg. He's he's old now, he's not young anymore.

(12:50):
He's not hip. So if you want to as an investor,
stay on top of the trends, the tech trends especially,
you need to go with the younger generation. That's that's
just a give and that's just a no brainer. So
if you're an investor, this would be probably the wisest
time to pull out of Twitter and Facebook and start
looking for these newer tech industries who are more catered
towards the younger audience because obviously those younger ones are

(13:11):
going to grow up and that's going to be where
your big bag is going to come in. You know,
you know, you want the kids who need the McDonald's
and the and the fast food and the you know
in the new in the new shoes. You know, oh,
people don't care about that stuff like that. Kids love
that stuff. They eat that stuff up. So as an investor,
you want to be where those trends are, the tech
trends are, because those tech trends are going to produce
more revenue and you're going to end up the winner

(13:33):
instead of the loser if you stay with Facebook and Twitter.
Now let's go on to number seven. Number seven, The
reason why investors do want to back away from Facebook
and Twitter is they're verified. Back they're verified procedures is
garbage and I'm going to speak from personal experience. Garbage, garbage, garbage.
And when you start to lose trust in the verified
procedure of a company because you just say there, they're saying, oh,

(13:54):
this company or this person is trusted and verified by us.
But when you start to like verify soccer moms like
I mean, kid, you know, soccer moms and some like
musical artists you never heard of with like twelve thousand followers.
Are some journalists with like five thousand followers that no
one knows. I'm just being honest, right, you start to lose,
you lose credibility as a brand. So Facebook, Twitter, you

(14:17):
guys have lost credibility as I don't trust too you verify.
And here's the thing, and this is not personal, and
this is not just personal because I you know, I
host more nationally syndicated radio shows than anybody on planet Earth. Guaranteed,
I host to produce more nationally syndicated shows than anybody
on Earth as we speak, as we speak, and these

(14:38):
shows are growing on a weekly basis. But even still, then,
even though I had fifty two thousand followers on Facebook
and what I think is like sixteen thousand followers on
like Twitter, you know, neither one of those platforms will
verify me. And in part because I'm black. And the
second part is because I'm doing a lot more than
their white counterparts are doing. And so there's there's and
again like they're verifying white soccer moms who have like

(15:00):
three thousands.

Speaker 2 (15:03):
And like no non like like non relevant artists who
like are three thousand and okay, Like so.

Speaker 1 (15:09):
Is this just like a it's just like like a
like a white club verification process, or is just like
a verified like genuinely authentic people who should be verified.
So again that goes back to the discrimination and the
and the user bias. We were talking about a point
number two and three. They're verified process is absolute garbage,
meaning that you can't trust the companies. And so obviously,
if you're an investor and you're dealing with people who.

Speaker 2 (15:33):
Are fraudulently just verifying everybody. And I say fraudulently because
if you can't verify that these people are really noteworthy,
you're just verifying just because they're you know, they're white,
Are they're your color?

Speaker 1 (15:45):
Yeah, that's I call that fraudulent. I call it what
it is. Yeah, you want to back away from that now,
if you're still with me, let's go ahead and let's
go to the number eight and we're going to talk
about the user experience. Now, what people are are seeing
when they're using Facebook and Twitter is there. There's you know,
they're getting their fees. You know, you see your fees,

(16:05):
and you see what's on your on your on your
on your wall. However, because the user experience is always
constantly shifting, their their algorithms aren't changing deliberately because they've
been programmed to do that, you're not getting a chance
to engage with people who are really who really mean
the most to you. Especially on Facebook and even within
regards to Twitter, you're not engaging with your audience, you know,

(16:26):
the ones who you really really want to see. You're
you're seeing all these other extra accounts. So you like,
how did I even start following you? Like, to be honest,
I don't think I followed all these people. And so
the user experience on both platforms is becoming a little
bit dull, and it's just really inundated with just garbage,
a collection of garbage, unfortunately, which is why people are
starting to leave these platforms. I'm gonna tell you the

(16:47):
only reason why I still use these platforms into these
investors out there, I use these platforms just because of
the SEO. Honestly, when you do the SEO for Google,
these platforms will show up with my brand. That's the
only advantage it has at this point. But you know,
that's it. That's it. But I use a lot of
other companies for SEO as well. But as far as,
like you know, making money and really having a lasting impact,

(17:11):
Twitter nor Facebook falls into that category. They don't. I
would tell you which company that I do rock with,
but I'm not gonna do that because I don't want to.
This is not a promotion of another company, So that's
a whole other episode. This is just letting investors know
why you need to pull out right now. If you
are with Facebook and Twitter, run run, get your money

(17:31):
and run. Okay, let's go ahead and move on to
point number nine. Gods let me see. I would say
more of a detachment for here it is. Yeah, I
would say it's more of a detachment for reality. I
just feel like the experience that you're having right now
with a lot of these platforms is that they're not
really they're not really giving users what they need in

(17:55):
terms of just overall support. Like, you know, I'll give
an example. You know, when the whole COVID nineteen thing hit.
You know, you had a lot of notifications coming out
from the CDC, You had the governments trying to help
people out with you know, bail people out with PvP
loans and all this. You had you had things working
to really help people kind of get through and navigate
through everything that they were facing. You know, the realities

(18:18):
of what people were facing. Neither one of these social
media platforms provided any kind of an outlet for for
what people were facing. And even even with COVID nineteen,
let's you know what I think Facebook all Facebook did
would say so, you know, for COVID nineteen updates, you
should look at the CDCs. That was it. That that
was that, That's that's how they helped people. That was it.

(18:39):
And Twitter didn't even do that. So they're not really
providing people what people need right now. And I think,
you know, people need help, they need support, they need
they need to know where jobs or they need to
know where resources are for their families when different when
things get difficult, they need mental health resources. These are
not things that the Facebook or Twitter are providing for users.

(18:59):
You know, it's it's mainly it's mainly entertainment and some
and and some of it not good entertainment at all.
And they're not doing a great job but even at entertaining,
you know, so if you want to see what company
is doing that again, go to TikTok. Again, that's not
the one I prefer, but still go to TikTok nonetheless
because TikTok is doing a lot better job at entertaining.

(19:21):
So again, because I feel like there's a detached from
reality and detach from what people really need. People are people.
I think people are using Facebook and Twitter right now
just because they're it's it's kind of the same reason
why I use it. Number one s e O for
the older people, and then number two it's just there.
They're comfortable using it. But again, the trend is already
the trends are already shifting, and so people are already

(19:44):
hopping off and you even have some of the older
ones hopping on TikTok right now because they're saying that
it's more trending, it's it's more engaging. So if you're
an investor, obviously you want to you wanna you know,
I know people are loyal. You know you're loyal to
a brand, You're loyal to a company. I get it,
you've been with them for a while. You think, Okay,
maybe this will turn around. It's not. I'm telling you.
I'm gonna tell you right now. Let me just am

(20:06):
letting you know they're going down. Facebook and Twitter both
will go down, guaranteed, Like that's a guarantee. And the
only reason why I can say that with a certainty
is because I'm looking at the way that they're you know,
all of the things that we're mentioning on this list.
In addition to that, you're looking at the platform as
it is today. All the changes that they're making that
they say they're making for improvements are actually making the

(20:26):
systems worse. I'm so sorry. I really have no idea
whose program in this garbage.

Speaker 2 (20:32):
But anyways, so, like, if you're a genuine investor and
you're really trying to make sure that you're putting your
money where.

Speaker 1 (20:38):
It needs to be, it's not gonna be. It's not
Facebook and critic, like I said, you need to run
and head for the hills and find something more trending
that's gonna last a little bit longer than these platforms
because they are going down. They're going down. And don't
don't get a mistaken Don't think just because you got
all these media outlets using them as somehow this is not.

(21:00):
Media outlets use them for the same reasons everybody use
this up. It's just a different way to engage with people.
You get the SEO, you're able to reach a certain
amount of audiencement that you want to never necessarily reach.
You can draw traffic to your online your website, all
that stuff. So they're using it for those basic reasons,
but the realities are still present. Is that people are
leaving these platforms because of all of the things that

(21:22):
I mentioned in the list. And so if you're an
investor again, you don't want to be behind the trends.
You want to really be on the trends and even
sometimes okay, obviously ahead of the trends. So this is
why you need to really pull out now while people
are just beginning to figure this out, Like we're you watch.
If you don't do it, I'm telling you, you're gonna wish
you had listened to this episode. You Oh, well, all right, last,

(21:44):
but not least number ten. The reason why investors need
to back away from Twitter and Facebook, like right now,
before it's too late, is and here's the reality you're
ready for it. Here is the hardcore death. Definitely reality.
That's a death of a brand. Reality is you guys
got to understand that there are some brands that have

(22:06):
been around for a really, really long time. You know,
like Coca Cola. You know that's a drink. Everybody loves
Coca Cola. We love drinking. McDonald's has been around for thousands,
right in the thousands of year you hear what I'm saying, right,
it's a food, it's a service, it's something as quick
as fast. It's still extremely affordable, so people are easily
going to it is easily accessible. The Internet has been

(22:26):
around for a long time. Even the Internet has been
around for a long time, right since like the eighties
or whatever, right and through this time, the as the
Internet has been here, you had all these platforms that
used to be popular, like remember AOL and all these
other things, and we don't hear AOL anymore. You know,
Oh you got mail because they didn't keep up with

(22:47):
the trends and somebody who was better at it took over.
And those are all those investors who hung on to
the last moment were the losers in the end. Don't
let that be you. Don't let that be you. So
you may think, oh, right now, we're just kind of
hanging in there. Yeah, but if you just hate, if
you wait until it goes sour, that's when you lose. Like,

(23:09):
you can't wait till it starts to go sour, because
then no one's gonna want your stock. You need to
do it now before it's already going downhill. I'm just
letting you know, so like you need to make sure
that you do it now before and again that goes
back to number ten is that Facebook and Twitter, unfortunately
do not have the longevity that the lung I guess,

(23:31):
the skills and the resources and the assets to even
have that longevity. They just don't have them. They just
don't possess them. For all of the things that we
mentioned before. And mark my words, if you don't get out,
you gonna wish you did. And for Facebook and Twitter,
you guys know, and y'all know, y'all were warned ahead

(23:53):
of time, before I even did the show. You guys
all were warned. You guys had a chance to get
your little selves together and get in said, you know
what this on you? You should have you should have listened
to the suggestion that we're.

Speaker 2 (24:05):
To show you for and the suggestions were proud to
finding to you for free, like no one charged you anything,
and you didn't listen.

Speaker 1 (24:11):
So now this is the time to give your investors
a warning. Run that old, that.

Speaker 4 (24:19):
Old episode of what was a Fresh Prince of bel
Air when Uncle Phil was coming down the stairs making
all this noise, and then Will Smith listens to the
camera and says run.

Speaker 1 (24:31):
If you guys don't know what I'm talking about, you
guys need to look that up because it's absolute hilarious.
So I'm telling investors right now you invest in Twitter Earth.
I'm not meaning to laugh at you. I'm so sorry.
Be serious. You need to run now or else it's
going to be laughable when everything hits the fan and
you're still there with all that lost money. That being said,

(24:53):
you guys, I'm your host, Joseph Bonnoran. Until next time,
take care of each other and uh save your money
and don't wait again on Facebook and Twitter like get
out while you can't. All right, Bye,