Nike's Sneaker Week Takeover: Air Jordan Restocks, Paris Olympics Domination, and Portland's Biggest Party

Nike BioSnap a weekly updated Biography.

If you have been watching Nike this week you know it has been a wild ride full of big moments and bold moves that are setting the tone for the brand’s next chapter. Everyone in Portland is talking about Sneaker Week 2025 which just opened Sunday and has Nike woven into the DNA of its celebration. Even Portland’s mayor, Keith Wilson, just declared the first week of August “Sneaker Week,” with events all over the city capped off by a ceremony at Jupiter Next Hotel. The week’s climax will be honoring Nike design icon Wilson Smith III at the Portland Art Museum—cementing Nike’s influence on the city and, really, sneaker culture at large according to KATU’s report. Around the edges of this festival Adidas is getting shout-outs too, but make no mistake—Nike’s what everyone’s actually talking about.

While the city parties, Nike has sneakerheads nationwide (and their credit cards) locked to their phones thanks to a surprise August 5th restock, dropping six of the year’s hottest Air Jordan retros through Nike.com. That lineup—think the Air Jordan 4 White Cement, 14 Ferrari, and 11 Low Bred—sold out fast, with demand surging and resale prices already spiking. If you missed Canada’s Foot Locker restock, you were not alone, but this U.S. drop eased the pain a little and sparked yet another frenzy across sneaker Twitter and Instagram. Direct Instagram engagement is steady—Nike now approaches a jaw-dropping 300 million followers and over 86,000 average likes per post according to HypeAuditor. Just this week Nike’s “After Dark” event in LA lit up the feed, blending running with nightlife as seen on the Plastic Sunshine Instagram post.

Nike has been cleaning up in the arena of global conversation too. Adweek just crowned the brand the media titan of the Paris Olympics: Nike owned over half of all Olympic social conversation, even outshining official sponsors with its 'Winning Isn’t For Everyone' campaign. The ads went viral, major athletes from LeBron to Sha’Carri Richardson were front and center, and their digital rollout included 24 real-time medalist ads dropped across thousands of screens globally—racking up staggering numbers on both reach and sentiment.

Rounding it all out, new collabs are on the way. Nike’s linking again with streetwear mavericks Cav Empt for a hyped Air Max DN8 collection, and sneaker podcasts and YouTube channels are abuzz recapping every drop, from the latest exclusives to what’s coming next. If you are wondering who runs the sneaker world this week, just look at the lines, scroll the feeds, and watch every Olympic highlight reel—they all spell N-I-K-E.

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Episode Transcript

Speaker 1 (00:00):
If you have been watching Nike this week, you know
it has been a wild ride, full of big moments
and bold moves that are setting the tone for the
brand's next chapter. Everyone in Portland is talking about Sneaker
Week twenty twenty five, which just opens Sunday and has
Nike woven into the DNA of its celebration. Even Portland's Mayor,
Keith Wilson just declared the first week of August Sneaker Week,

(00:24):
with events all over the city, capped off by a
ceremony at Jupiter Next Hotel. The week's climax will be
honoring Nike design icon Wilson Smith three at the Portland
Art Museum, cementing Nike's influence on the city and really
sneaker culture at large. According to KATU's report around the
edges of this festival, Adidas is getting shout outs too,

(00:47):
but make no mistake, Nike's what everyone's actually talking about.
While the city parties, Nike has sneaker heads nationwide and
their credit cards locked to their phones thanks to a
surprise August fifth restock dropping six of the year's hottest
Air Jordan retros through nie dot Com that line up
think the Air Jordan, four White, Cement, fourteen Ferrari and

(01:10):
eleven low Bred sold out fast, with demand surging and
resale prices already spiking. If you missed Canada's foot locker restock,
you were not alone, but this US drop eased the
pain a little and sparked yet another frenzy across sneaker,
Twitter and Instagram. Direct Instagram engagement is steady. Nike now
approaches a jaw dropping three hundred million followers and over

(01:33):
eighty six thousand average likes per post, according to Hype Auditor.
Just this week, Nike's after Dark event in La lit
up the feed, blending running with night life, as seen
on the Plastic Sunshine Instagram post. Nike has been cleaning
up in the arena of global conversation too ad we
just crowned the brand the media titan of the Paris Olympics,

(01:54):
Nike owned over half of all Olympics social conversation, even
outshining official sponsors with its winning Isn't for Everyone campaign.
The ads went viral. Major athletes from Lebron to Shakeri
Richardson were front and center, and their digital rollout included
twenty four real time metallist ads. Dropped across thousands of
screens globally, racking up staggering numbers on both reach and sentiment.

(02:18):
Rounding it all out, new collabs are on the way,
Nike's linking again with streetwear Mavericks, Calve Empty for a
hyped air Max DN eight collection, and sneaker podcasts and
YouTube channels are a buzz recapping every drop from the
latest exclusives to what's coming next. If you are wondering
who runs the sneaker world this week, just look at

(02:38):
the lines, scroll the feeds and watch every Olympic highlight reel.
They all spell Nik and that is it for today.
Make sure you hit the subscribe button and never miss
an update on Nike. Thanks for listening. This has been
a quiet please production. For more check out Quiet Please
dot AI or search the t term biosnap wherever you

(03:01):
listen