Episode Transcript
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Speaker 1 (00:01):
Welcome the One Bad Podcast. Here's your host, Kad and Shaner.
Speaker 2 (00:10):
All right, Katie, So, uh we Chatt had made in
the name. The biggest thing that came out of this
record is what we went into it to accomplish, which
was getting our first number one hit, Raging Bull.
Speaker 1 (00:22):
There's a lot to unpack with that.
Speaker 2 (00:24):
My favorite memory, maybe, uh, is seeing our faces on
the side of a bus in Saskatoon. Our great friends
at Rock one two and saske Saskatoon got us on
the side of a bus and that was a first.
Speaker 1 (00:37):
That was one of my favorite memories. How about you.
Speaker 3 (00:39):
Yeah, Well, and the crazy with that is they didn't
tell us right, Like, I mean, I'm always texting with
all those peeps, you know, all our of our longtime
supporters at Rock one to two, and I don't recall
them telling us that was happening. And then I was like,
I was walking, I was on campus doing something, and
all of a sudden like pull in front of like
plast real and I look, cup this bus pulls up
(01:01):
and it's literally our faces on the side of the bus,
and I was like, you know, as one of those moments, Yeah,
I'll always remember that. I think I took a photo
and send it to send it around the horn to
you guys or something. But it's just like, yeah, it
as silly or maybe as simple as it seems. It's
like just seeing your name and your face on the
side of a bus.
Speaker 1 (01:20):
Like.
Speaker 3 (01:21):
It's more about when it symbolized for me, right, like,
and that goes for the whole number one itself. It's like,
you know what it symbolizes is like all the all
the hard work and all the sacrifices, right, Like being
in a band. It takes so much sacrifice as you
and I know more than anyone. It's like you're away
from the people you care about, You're you're missing out
(01:42):
and all these other things, but you're doing this thing
right And all those nights I remember the song was
to number one. I remember thinking, I often do this
when something really good happens. I think of all the
shitty things that have happened to get us there, right,
And it's a way, not a way to bring me down.
It's a way to just make me feel so grateful
for that amazing thing, right and give active right perspective
creates the gratitude. So I when number one, I was
(02:04):
thinking about like thinking of those shows that we alluded
to a bit already on the pod, those shows where
we drive fourteen hours to play to seven people, or
the show where they said you guys suck, don't ever
come back, or the show that said can you play
can you cover System of a Down? Or Alan Jackson,
and we knew we were screwed, like all those moments, right,
(02:24):
and yeah, the face on the side of the bus
was crazy. The cool thing which I won't go too
long on this, but like this around that time, we
made the Raging Bowl whiskey, right, and that was like
it was kind of like, you know, we're always trying
to think a ways to essentially buy off payoff radio
people so they'd play our songs, you know, like it
(02:47):
goes you know, like in a loving way, in an
authentic way, bribe them, you know, saying, hey, you know,
we know you got singles from Foo Fighters and Pearl
Jam and Green Day, but here's some liquor. Can you
consider our song? You know, I think I think we're
quite open about that, right, you know, it's like can
you can you play the song? Will you at least
consider it? And then we had this idea for the
(03:09):
Raging Bull whiskey, which is like the Jack Daniels with
the logo of Raging Bully. So it costs about forty
bucks per per radio visit or whatever to give each
radio jockey a bottle. And you can explain more of
that because you made the label. So you go into
that a bit.
Speaker 2 (03:28):
Well, you no, it was like I remember, because we
often would be like like you just said, you go
into the radio station, you want to hand them a
T shirt or whatever, and you know you're gonna be
giving something out because radio people Gary will tell you this.
Speaker 1 (03:42):
They like their freebies, they demand them.
Speaker 3 (03:45):
Yeah.
Speaker 2 (03:46):
Well, and I think it kind of dawned on me
because I'm like, well, instead of printing up a bunch
of shit like we could just get a we could
get whiskey in every town and like put this label
on it. It didn't make a lot of sense like Raging
Bull whiskey, but it was like it was a shit
and honestly it was. The reception was nuts, like the
you know, stations loved it and they were asking for more.
(04:07):
And it's like, you know, I think did that go
into USK going number one?
Speaker 1 (04:11):
Well, Hey, I don't know.
Speaker 2 (04:12):
It's like who doesn't like to get a free bottle
of whiskey, and you know, but it was cool because
it was we were like, are we going to get
sued for this? But we didn't, so well, it's ask forgiveness,
not permission sort of situation.
Speaker 3 (04:25):
I was, I was prepared to go to court against
Jack Giles, but I mean, and the funny thing was like,
so we created, like you with your magical printer, created
like the sticker that could stick right on the bottle
of Jack, so it looked like the real deal. Oh
wait a second, I'm told I'm being told we have
one here. Oh for the for the audio listeners, I'm
just showing Gary still has. I can't believe you still have.
(04:47):
This is worth something now. But yeah, so you made
this sticker perfect, so it just went right along the
scene so it looked like it was authentically a Jack
Daniel's Raging Bowl Whiskey Rock is Dead, Long Live Rock
Well seventeen and like people everyone's like, how did you
guys get endorsed by Jack Dailes And of course it's
just it's the same with the TV's, like how did
(05:08):
you get each TV to say one bad son?
Speaker 1 (05:10):
You know?
Speaker 3 (05:10):
And it's like, it's just stickers, you know, it's all mirrors. Man,
it's all stickers, folks.
Speaker 2 (05:15):
It's light of hand.
Speaker 3 (05:16):
You know.
Speaker 1 (05:16):
I didn't know if we I didn't know if we
were gonna like fully exposed.
Speaker 2 (05:19):
And I'm glad we did because it was a you know,
part of the marketing campaign was like, well, instead of
printing up T shirts and like doing a whole run
specifically for just for the single, I was like, we
get like four hundred stickers for you know, fifty.
Speaker 3 (05:34):
Bucks exactly that the liquor costs really cost us. But
and then I the great thing about it is then
the bottle would sit in the radio station, right unless
the unless the DJ took it home, which wouldn't be
very cool. It's meant to be sure with everyone. So
it'd stay there. And every time they'd be thinking what
songs should we add and they look over and here's
the bottle right so and again this is all the
(05:56):
whiskey means shit if the song is shit, you know.
So you know, I think the song was just the
whiskey put it over the edge, you know, got them
a little bit tipsy. But I remember, Yeah, So to
go back to the climb to number one. I remember
just because it was such a it was quite a
momentous climb. I remember we got we got sort of
stalled out like number four, which we'd never been past five.
(06:18):
So once we got to four, we're like amazing, and
they kind of hung there for a while. I think
maybe went to three and we're like okay, but it
was number one and number two. We're just like massive
songs at the time. I think one was like popa Roach.
Speaker 1 (06:29):
I believe, yeah, Papa Roaches big.
Speaker 2 (06:31):
Their big comeback song was the one we were up
against by the roach once again.
Speaker 3 (06:36):
You know, full foiled by the roach. Yeah, not the
first time a roach. It really screwed me, you know.
But and then it's like I remember our team was
like I think that's that's it's not gonna go past three, guys,
like whatever. And we're in the middle of a tour,
so I remember it's like I remember ripping down the
down the highway and and getting no sleep and like
(06:57):
going to yeah, Saint Catherines, Kingston Barry, like just going
all these stations playing shows and also going to the
stations to just get extra spins. And I remember we
woke up somewhere it was in like thunder Bay or something.
I went to number two and we're like, holy crap,
we got a number two song. You know, once it
goes to two then of course, you know, once it's two,
if it stops the two, then it's essentially a failure
(07:18):
because it's so close to number one and you didn't
get there, right, you know, it's silver metal. It's like,
what's the no Fear t shirt? It's like the first loser, right,
but second place. But anyways, once it got to two,
then it was like, I remember, it was just like
we're close. We were within sort of striking distance and
this could actually happen. And we drove. We did a
crazy long drive home. It was like one of those
(07:43):
crazy twenty five hour drives something we did just and
I remember we actually I picture it to this day,
like just clear as day. My memory is pretty crappy,
but certain things really stand out. But I woke up,
you know, we're at Julie and I were at living
with her parents at the time because we were broke,
and I woke up to the text. It was like
seven in the morning, text from Mike at RPM, who
(08:04):
is our radio tracker, and it's like seventy more In
the morning, I only got like five hours sleep. I
was just bagged. Woke up and it was just like
all caps, like number one baby, and it was like,
you know, again it's Charles don't mean much to me,
but again, to hit a number one, it's all this
shit we had to do to get there, right, And
it's like once you hit, once you do that, no
(08:26):
one can ever take that from me, right, Like, no
one can take away the fact we got a number one, right.
And we also didn't like it wasn't like a major
label just decided we're gonna get it and put a
bunch of money into it. It was the opposite, right, It's
like we were like the little the little train that could,
you know, and we did. Essentially we were an indie
band who did it on our own, with a little
bit of help from you know, from our label. But
(08:48):
it was just like once you got there, it just
felt like, holy crap, what a what a uphoork feeling,
you know, And mostly I just felt proud of the
four of us to do it. You know, we did
it together, you know what I mean?
Speaker 2 (09:01):
Well, man, that is it. And honestly, when I think
about getting that number one. That's what I think of
as well, because you're right, like the charts are, they're whatever.
Like even in those days, you hit number one, you're
not like suddenly you know, all living in mansions and
tour in the world and like it's like it doesn't work.
Speaker 1 (09:18):
We knew it wasn't gonna work that way then either, but.
Speaker 2 (09:20):
It was because we work so hard and because we
were always up against everybody's like eh, you know, like
you said, like we hit number four and our team
is like, eh, I think that's it, Like, well, like
we're this, but I was like, can we can somebody like,
you know, stay an extra hour after work to like
maybe help us out, you know, or do an hour
(09:41):
worth of work for us when they're in the office.
But anyway, because it was so much of us pushing it,
and it was so much of like it was like
the relationships we built over all of those years and
all of the stuff that we'd done, it did feel
like it wasn't even so much a win, but it
was like, you know, we did it. We kind of
of in going into that record, we had made that
(10:02):
a goal, like the two kind of big goals were
and this is what we're going to get into.
Speaker 1 (10:07):
In the next episode.
Speaker 2 (10:08):
The big goals were like let's get in number one
in Canada, and like let's start working our way into
the US, because you know, love this country. It's the
greatest country in the world, but there's not that many
people here.
Speaker 1 (10:19):
That's why it's hard to build. It's hard to build a.
Speaker 2 (10:22):
Following exclusively in Canada. That's why Tragically Hip is such
an anomaly. Like it's very difficult to have a massive
career really exclusively in Canada.
Speaker 1 (10:32):
And we knew we had to get down there.
Speaker 2 (10:33):
So those were the two goals, and getting that one
was just like yeah, just like you said, you remember
all those times, remember our first shows in Saskatoon, like
going back to seeing our faces on the bus and
like you know, not getting played, you know, in our hometown.
To now you kind of just felt like we were
on top and we got there ourselves.
Speaker 1 (10:55):
Like you said, it wasn't like we.
Speaker 2 (10:57):
Got scooped up by a label that we're just like
throwing us stuff and making it easy, and like we
just were. We were up against it at every step,
but we believed in ourselves and it and it came through,
you know what I mean. So it was yeah, like
on a personal level, it felt great to finally get
like that, Like you said something that people like, they
(11:18):
can't take it away from you.
Speaker 1 (11:19):
They just can't.
Speaker 2 (11:20):
You can't say, you know, no matter what you're like,
and it's not all about that, obviously, it's not all
about awards and charting and that. There's so much more.
There's so much more to music than that kind of bullshit.
But it was a target we set, and you're right,
we've always been an indie band. We're still an indie band,
like really, like it's not We're not the Foo Fighters
(11:42):
or even Glorious Suns. Like we were never the darling
band of the day. So everything was like true rock
and roll for us. It was like digging down in
the trenches and everything was like on our backs, all
the work, all the touring. Yeah, so it it felt good, man,
And you know it, it was a good moment for
the four of us, for me and and Hicks and
Granny to have that moment together, you know, because obviously
(12:05):
Granny leaves pretty soon after.
Speaker 1 (12:09):
We're going to get into this in the next episode.
Speaker 2 (12:11):
But it's like, I think the wheels came off in
a little bit because I think it's almost like i'd
sum it up like this, and you tell me if
you agree. I feel like when you watch a boxer
in a fight, it's like they're.
Speaker 1 (12:22):
Giving it, they're all you know what I mean.
Speaker 2 (12:24):
And if they're up against their biggest opponent and they
fight their ass off and they win, then the next
fight they just they you know, they've been beat up
so much that it's almost like you fought so hard
to do that one thing and overcome that thing that
it was almost like, holy shit, like you kind of
I felt like we all sort of took stock and
(12:46):
like I know, I felt honestly kind of like spiritually
mentally beat up through the recording process, through all those
years of touring, Like I just felt like, I won't
say like the wheels ever really came off in a
big way for us. It just I felt exhausted like
I'd never felt before. And I think you know, there
was a come down after that big number one. Yeah.
Speaker 3 (13:08):
No, the bloxernalogy is great, man, that's spot on. So
let's let's leave it there and let's talk about that
beating up Rocky Balboa in the next episode.
Speaker 1 (13:19):
Let's do it.
Speaker 2 (13:20):
And I'm gonna end this episode on because I got
like one more minute going back to the Raging Bowl whiskey.
This is a great moment in that we've been ripped
off a lot of times. You remember an early tour,
we came out to Ontario with the TVs. Oh yeah,
and there was a band opening for us, and then
we saw online after the tour they bought TVs and
put their names on it. Yeah.
Speaker 3 (13:41):
Yeah, I almost said a cease and desist. Bro, I
was this close to sending.
Speaker 2 (13:45):
It, you know, well inside note the TV they bought
was like this tiny look like it wasn't epic.
Speaker 1 (13:50):
No, But we did the Raging Bowl whiskey.
Speaker 2 (13:54):
And after that a couple of bands went and did
the same thing. But one one artist that I knew of,
they actually were like it was such a great idea,
Like I hope you don't mind. I kind of like
took it, and so I teamed up with this. He
paid this person, like paid like a distillery to like
team up and they did all this stuff and he
(14:15):
was quizzing me after he had done this kind of
deal and put all this work into like making.
Speaker 1 (14:20):
Like a vodka, which like you know vodka, Come on, but.
Speaker 2 (14:25):
You know, And he asked how we teamed up with
Jack Daniels, and I said, dude, I just printed stickers,
like but the look on his face, his face just
dropped him, Like, you know, we put like a couple
hundred bucks into the whole campaign, probably even with the whiskey.
Speaker 1 (14:44):
But it was a lesson.
Speaker 2 (14:45):
It's like, if you're gonna rip somebody off, you know
what I mean, Like, you got to do it properly, like,
you know.
Speaker 1 (14:50):
It was just it was fun to see more people
like try.
Speaker 2 (14:53):
To follow the obs path to success and watching them
fail spectacularly.
Speaker 3 (14:59):
They got to make their own path. Man, you can't.
You can't ride the same path.
Speaker 1 (15:03):
Yeah, man, Okay, let's do it in the next episode.
Speaker 3 (15:05):
Nice Thanks for listening to One Bad Podcast.
Speaker 2 (15:13):
M