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October 26, 2025 11 mins
Insiders say Meghan may be prepping a makeup line under As Ever after a flurry of influencer-style posts and a high-profile dinner with mogul Emma Grede. PR pros see momentum—but also warn about brand cohesion after a social-media typo gaffe and shifting lanes. Meanwhile, reports point to a potential Harper’s Bazaar cover and a renewed push to reset relationships across fashion media.

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Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Calorogus Shark Media.

Speaker 2 (00:15):
Hello and welcome to Palace Injury Gay. I'm your host.
Mark Francis is one of the world's most famous podcasters
turned fruit spread seller turned cooking show hosts about to
make another career change. Reports suggest the Duchess of Sussex
is preparing to launch her own makeup line under her
lifestyle brand as Ever. According to industry and side as,

(00:36):
Megan's recent Instagram posts showing her applying lipstick with all
brand names deliberately blurred, were a telltale sign that a
cosmetics project is in the works. One source told The
Mail on Sunday, the fact that she didn't want to
promote or reveal any other brand as a big clue
that she's gearing up to promote her own range eventually.

(00:58):
The Duchess is said to have told usssociates she wants
to leverage her significant influence to build a long lasting
business empire. The move when market natural next step from
as Eva's current offerings, which include artisanal fruit spreads and
edible flower sprinkles. While the brand's food line drew considerable
attention earlier this year, its financial performance remains unclear, as

(01:21):
no sales figures have been released. A New York source
said Megan's cookery never really took off, but it has
at least launched her as a lifestyle influencer. The word
in New York is that her eye is already on
the next big thing, and that's makeup. The Duchess reportedly
met Vogue editor Chloe Malley during her recent trip to
New York, fueling speculation that she's laying the groundwork for

(01:43):
a beauty brand. What makes big money, like really big
money makeup, of course, said the same sauce she can
make a lot more money and beauty than selling pots
of jam. As one beauty expert put it, makeup is
largely about high end packaging. The product itself is quite
cheap to produce. Meghan clearly has a flair for presentation,

(02:04):
so it would be a natural progression. Pr expert Ryan
McCormick did some loose math for mere two percent of
her four point three million Instagram followers each by a
fifty dollars product, the Duchess will make four point three
million in revenue. One clue may have come from one
of Meghan's recent appearances. She was photographed alongside British entrepreneur

(02:25):
Emma Greed, the powerhouse CEO behind Kim Kardashian's billion dollar
shape Where brand skims and Chloe Kardashian's Good American fashion line.
Greed hosted a private vegan banquet in Los Angeles, celebrating
women owning their power, where Megan was the evening's star guest.
Guests were served as ever Marlboro Sauvignon Blanc, Meghan's own label,

(02:49):
as the two women were seen laughing together and posing
for photos in matching business chic looks not my typical
Wednesday after work, Greed choked in an Instagram post showing
behind the scenes footage of the dinner. In another caption,
she wrote, when women choose to collaborate, to champion each other,
and to speak honestly about the highs and the hard parts,
we don't just change our own stories, we change what's

(03:11):
possible for every woman who follows. Public relations experts say
the optics are impossible to ignore. Meghan Markel's appearance at
Emma Greed's Los Angeles dinner series is far too strategic
to be a coincidence. Sa PR strategist Chad techsera the
timing is significant and there's growing speculation that Meghan is
preparing to launch a fashion line. Emmagreed, who has built

(03:34):
billion dollar brands like Skims and Good American, is exactly
the kind of collaborator who could help her do that successfully.
Tech Sera described it as a classic soft launch strategy,
positioning Megan and Emma as equals within the same creative space.
Trademarks for as Ever already cover a wide range of

(03:55):
products from cosmetics to yoga equipment and small kitchen appliances,
but Royal commentator Kinsey Schofield told Daily Mail that Meghan's
brand identity feels scattered. The problem with Meghan's brand is
that it's inconsistent and erratic. Her countless business ventures don't
come across as ambitious. They feel like the efforts of
someone who can't commit to a single project. If she

(04:18):
doesn't develop some brand cohesion, soon audiences will grow numb
to yet another launch or rebrand. Meghan doesn't have the
gen Z audience that Kaylie Jenner commands or the beauty
credibility Kim Kardashian built before launching her own Lane brand cohesion.
Meghan Michael lacks it, as ever lacks it it all
looks very sloppy and thrown together. If she wanted to

(04:41):
expand to beauty, she could have started with an as
ever beeswax lip balm. One of Meghan's recent social media
posts was the target of online ridicule after fans spotted
what they believe was a spelling mistake and an early
morning glass of sham Paine. The Duchess shared a photo
from the Montecito kitchen this week featuring what she described

(05:04):
as an elevated breakfast, a crape made with her fourteen
dollar as ever mix, topped with a fried egg and
any veggies in your fridge. In her caption, she wrote,
crape inspo with a savory twist. As ever crape mix,
a fried egg plus any veggies in your fridge equals
a fun and elevated take on your favorite breakfast sand witch,

(05:27):
which is spelt w hic h. But it was that
last word, sandwich which caught the Internet's attention. Megan added
an extra h to the word after the d. While
some speculated it was simply a typo, others thought Megan
was attempting a pun about which vegetables she chose for
her meal. Either way, the reaction was swift spell check anyone,

(05:48):
one commenter wrote. Another added, who has wine with breakfast?
The photo, which showed the Duchess's plated crepe beside cherry tomatoes,
chopped herbs, and what appears to be a glass of
sham sane only fueling the teasing. Details matter, especially on
social media postings. To brag about your business, one follower wrote.

(06:09):
During his recent visit to the UK, President Donald Trump
reportedly turned his attention to royal gossip, and specifically to
Meghan Markel. According to royal commentator Tom Sykes in The
Royalist Newsletter, Trump asked Queen Camilla, what's the gossip on Meghan?

Speaker 1 (06:23):
Then?

Speaker 2 (06:23):
What's going on there? Sykes joke that the President would
have liked an exclusive update. The exchange is said to
have taken place during Trump and First Lady Millennia's two
day state visit last month. The couple were greeted at
Windsor Castle by Prince William and Princess Kate, before joining
King Charles and Queen Camilla for a carriage procession. At
that evening's state dinner, Trump praised the royal family, singling

(06:47):
out William and Kate with warm remarks, Millennia, and I
are delighted to visit again with Prince William and to
see her Royal Highness, Princess Catherine, so radiant, so healthy,
so beautiful, he said, adding his Majesty has also a
remarkable sun in his Royal Highness, Prince of Wales, really amazing.
Notably absent from both the event and Trump's compliments were

(07:08):
Prince Harry and Meghan, who have long been on the
receiving end of the president's criticism. Trump has previously said
he would not pay for the couple's security in the
United States and has referred to Meghan as terrible, telling
The New York Post earlier this year, I think poor
Harry has been led around by the nose. Buckingham Palace
in the White House declined to comment on the reports.

(07:29):
More Palace in just a moment. It's Halloween this week
and Calorogut Shark Media has a couple of great channels
for you to check out for all your programming fun.
One is called Ghost Scary Stories and there are hundreds
of ghost stories there, as well as one new episode

(07:51):
every day this month. It's called Ghost Scary Stories. You
can check that out wherever you get your podcasts. We
also have Halloween pop Up channel. Just search for Halloween
pop Up and it's a combination of all the shows
offered here from Callaogushark Media that have Halloween themes. There's
ghosts and music and romance and all sorts of Halloween fun.

(08:11):
So check both those out. Ghost Scary Stories and Halloween
pop Up for all your ghoulish fun. Megan is reportedly
preparing to appear on the cover of Harper's Bizarre, her
first ever for the Hearst owned fashion title, in what
some see as her latest move in her ongoing bid
to re establish herself in the global spotlight. The Duchess

(08:32):
of Sussex, who famously appeared on the cover of Vanity
Fair in twenty seventeen while dating Prince Harry, has yet
to front a major high fashion magazine. Though she guest
edited Vogue's September twenty nineteen issue, she chose not to
appear on the cover herself. Her recent flurry of public appearances,
including a high profile visit to Paris Fashion Week, a

(08:53):
spring of charity events in the US, and a keynote
appearance at Fortune's Most Powerful Women's Summit, had sparked rumors
of a long anticipated Vogue cover, but insideers now say
the magazine coup has gone instead. Two Harper's Bizarre following
Meghan's meeting in Paris with its editor in chief Samira Naser.
Photographs from the Balanciaga show captured the two women chatting warmly,

(09:15):
prompting observers to note the visible satisfaction on Nazare's face
at having secured what one called the Megan scoop. Sources
close to the Duchess say her meetings with Vogue figures
Anna Wintur and Chloe Malley were more about resetting screened
relationships after an earlier falling out with former British Vogue
editor Edward annenfall. Their clash, reportedly over editorial content and tone,

(09:39):
cooled Meghan's standing in fashion circles. While the Harper's Bizarre
cover could mark a new phase and what some have
dubbed Megan three point zero, not everyone is convinced there's
a clear plan behind her resurgence. One inside i told
The Mail on Sunday her PR team are just putting
her out there in a hopeful way without a plan.
They aren't being discerning and protecting her from herself. It

(10:01):
seems they think every media opportunity is a good one,
and that's insane. There is no strategy here. One day
she's in Paris positioning herself in the fashion world. Then
she's in Washington as a female founder, but she's got
nothing to launch, nothing to announce, and nothing to say.
It's a mess. The Sussexes seem to be spiraling. They're
throwing spaghetti at the wall and seeing what sticks. In

(10:23):
the daily male Alison Boscheff adds that assessment may strike
some as harsh, but the development of a coherent brand
identity for Megan vital for success in this competitive, influencer
driven market is shaky, to say the least. There is
some confusion about whether Megan is selling herself as a cozy,
jam making domestic goddess, a ball breaking corporate genius, or

(10:44):
a sleek fashion easter, and dangerously without a product to
sell and a branding direction to pursue, any publicity she
engages in looks rather like publicity for publicity's sake. The
obvious dissonance between Megan seeking this kind of attention and
her husband, Prince Harry's desire for privacy need hardly be
labored and they have it. If you'd like to email

(11:06):
us or addresses the Palasintrigu at gmail dot com. Please
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Come by and say hi. Leave us a nice review.
If you're enjoining the show that Mark Francis my thanks
to John McDermott. This is Palace Intrigue and good terms
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