Episode Transcript
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Speaker 1 (00:09):
Welcome to Passioneer Magazine the podcast Well You're here, inspirational stories,
encouraging news, and in depth interviews with authors, influencers, CEOs
and thought leaders. Passioneer Magazine the podcast Bold Ideas, Brave Pursuits,
Boundless Inspiration.
Speaker 2 (00:33):
Hello, Hello, Hello, Thank you April so much for joining
me here on Passioneer Magazine, the podcast. We're happy to
have you, Hi, thanks for having me absolutely absolutely. Now,
I realize that people are familiar with you and your
brand across the world.
Speaker 3 (00:52):
Why do I say that.
Speaker 2 (00:53):
Because you have been featured on Forbes, Inc. Five hundred foughts,
News Nation, and Bravo Channel of course, and many know
you from the Real Housewives franchise. Love the show by
the way, So thank you so much for not only
being the person that you are, but really making sure
(01:14):
that your brand gets out there because you're doing something different. Now,
before we get into that, can you tell us just
a little bit about yourself?
Speaker 3 (01:22):
What makes you you? Well? I mean, I guess I
have always been someone that just marges to the beat
of their own drum and I just very independent and
so like when I came up with Luma, I just
created it from scratch. I never worked for another matchmaking company,
(01:43):
and I was always just being I was a matchmaker,
you know, just naturally in my own like social network,
and whenever I meet someone, I'm like, oh, you should
know this person, And like, just yesterday I introduced two
doctors because I thought they had complimentary per practices and
they should know each other and probably could refer each other.
(02:03):
So and not that there's nothing of course romantic there,
but it's just you know, having that mindset for connections,
because I think connections are one of the most important things,
our relationships, you know, They're one of the most important
things in our lives. And being able to introduce someone
to someone can have such a profound impact on someone's life.
And so it's I just think, you know, why not.
(02:25):
It's easy to do, and I've seen what can come
when people connect, whether it's through of course romantic you know,
friendship and business opportunities, and I love that.
Speaker 2 (02:39):
I find that there are some people who do just
have that natural ability to make relationships, to make connections,
and they do it beautifully, while others struggle or they
find that there are bits and pieces of it that
they're just not good at or are difficult for them.
So there's definitely a place for what you do, which
(03:00):
leads me to.
Speaker 3 (03:00):
My next question, and thank you for that.
Speaker 2 (03:02):
Now, we have a tendency in society in general to
think of matchmaking as your best friend says, I have
someone I want you to meet, right, and there's this
blind date at a wonderful restaurant and you're hoping that
it doesn't turn into a disastrous night. But you have
taken this to a whole different level. And I love
(03:26):
that Luma on your website says this is luxury matchmaking.
Speaker 3 (03:32):
I'm that perked my ears up. With that being said.
Speaker 2 (03:36):
What makes what you do a little bit different than
what people most people might be expecting from a matchmaking service.
Speaker 3 (03:45):
Well, I think nowadays people are so used to being
able to go on an app and to swipe, and
they have this illusion of so many different options and
what there. And it's also a lot of times these
apps are free. There's just or maybe there's a minimal
fee involved, so they can just order up a person,
or so they think. And when they come to a
(04:07):
luxury matchmaker, they may have even tried some of these
other services out there that they may call themselves matchmakers,
but they're really just dating services where they throw people
on a bunch of dates, and it's kind of like
I call it discount dating because you know, they're guaranteeing
that you'll get dates, but they don't have the real
concier type of service that we offer. And all of
(04:30):
our matchmakers are also dating coaches. We have an average
tenure of fourteen years on our team, so the people
that are doing it, I only hire people with experience,
and they have. Yeah, they just are very this is
their career. It's not just a job just setting people
on dates, you know, that's not They are here to
(04:52):
change people's lives ultimately, and so that passion really resonates
with them and it comes through to our clients and
to our six that's right. So we have an over
eighty nine percent success rate, and our matchmakers maintain an
average date rating of eight out of ten. So I
think that's pretty good on average, and to be an
eight out of ten of all the dates that our
(05:14):
clients go on, that's pretty cool. So I don't think
I mean, in most places don't even measure that because
it wouldn't look good on their part. So we do
measure it, and we hold our matchmakers to a high
standard and so they're able to do a great job
for our clients.
Speaker 2 (05:33):
Oh, I love that that you are mindful enough that
it's about the experience that the team, that the staff brings.
It's not just someone saying, well, they both look cute
and pink. You know that it's not just kind of
frivolous things, but you're doing something that's much more deep
(05:54):
than that.
Speaker 3 (05:54):
Well, let me ask you about that.
Speaker 2 (05:57):
Now that we have tech and it is involved in
so many aspects of our lives, what are some pivotal
moments for you when it comes to helping you make
decisions or planning. How has tech been an AHA moment
for you or an assistance in what you do?
Speaker 3 (06:17):
Well, there's so many things. Because you're having a good
system in place, so you can get your metrics, so
you can hold people accountable to those metrics. I mean,
our compensation to my employees is largely based on their
metrics their performance. Especially in today's world where everyone's working remotely,
(06:38):
I think it's really important to hold people accountable to
some sort of KPI. So I think being able to
measure those and have that information is really important. So
knowing your numbers is always important for any any business,
and it was I had this realization this over the
weekend because I was talking to a lady that she's
(07:01):
an orthodonist and she had purchased or she's using this
marketing firm. But it wasn't just a marketing firm a CRM.
It was really like a sales consulting firm. So from
everything from marketing, so they run their ads, they do
all the like getting reviews from from the different patients
(07:21):
and their SEO all this stuff for their website all
the way through to like understanding the conversion rates and
stuff like that. And these are things that I mean,
it took me years to get in place. I didn't
have like it was. They have like a business in
a box kind of model that they're able to provide
for these orthodonics. And I'm like that, that's just amazing.
(07:45):
I wish there was something like that back when I
started my business. I would have been like this and
been able to get off and roll. So because you
don't know what you don't know, and when you have
the tools like that to be able to guide you
and like these are the things that you should be
looking at, I think it can be really beneficial for
all kinds of businesses. And you are you are so right.
Speaker 2 (08:05):
We have gained so much over the years that for
those that have been in business for quite some time,
you're able to see that the leaps and bounds that
have occurred over time and year. You're so right having
that information. We know that knowledge is powered. So having
that information is so vital to any business.
Speaker 3 (08:27):
Now, along that.
Speaker 2 (08:28):
Same vein, you have been able to provide a digital experience,
if you will, but you've also given your clients a
sense of confidentiality and privacy, something that I think I'm
pretty sure is important to them not having to be
(08:49):
on a dating app where everyone has an opportunity to see,
you know, all of their stats. With that being said,
how do you make sure that that is conveyed to
your client base? Do they ask those types of questions?
Is that something that is truly important to people? Their privacy?
Speaker 3 (09:11):
Yeah, any one that is coming to us, they are
definitely going to value their privacy and confidentiality because a
lot of times they are public figures. They may be
doctors or business owners, and they don't want to run
into one of their employees on a dating app. So
they don't want to accidentally swipe right on somebody that
(09:33):
they shouldn't and so they really need that confidentiality.
Speaker 4 (09:38):
And they're also you know, their particular so they may
have like they may want somebody and they don't want
that person to want them necessarily for like their success
or their wealth.
Speaker 3 (09:52):
So they want maybe somebody that will get to know
them for who they are, not not their maybe reputation
out there. So it depends on the client and how
much privacy they want to maintain. Some people they want
us to share their photo and information upfront, and then
others want to go by their meddling for example. So
(10:15):
it just depends and we can cater to them absolutely.
Speaker 2 (10:19):
You know, I don't think that people realize the importance
of that privacy. Many times we think private has to
mean something bad, and I don't think that people realize
just how important people are targeted for various reasons, positive
and negatively. So having a platform where they can feel
(10:43):
safe and still be able to have that aspect of
their lives fulfilled, I think you're doing an awesome thing
as a therapist. I understandhand about you know, you just
don't want everyone in the world to realize that sometimes
you have you to a particular service. So I really
understand that now when we look at purpose and passion,
(11:09):
which of course is one of the things that we
do here on Passioneer, both magazine and podcast.
Speaker 3 (11:14):
When it comes to your.
Speaker 2 (11:17):
Why, everyone asked that question right when we're talking about
entrepreneurial endeavors, What is your why? And I want to
ask you, how do you make sure that you stay
tapped in, tuned in, balanced when it comes to your
why and how that continues to motivate you after all
(11:37):
these years.
Speaker 3 (11:38):
Yeah, it just started with, you know, wanting to do
something that I feel like I was that was fulfilling.
Speaker 2 (11:47):
You know.
Speaker 3 (11:47):
I think a lot of people have that goal in
mind right and do what you love and then you
never work a day in your life, right, And so
meeting with people and helping people by introducing them to
someone that they can spend the rest of their life
with is very fulfilling. And it's also it's just a
(12:09):
lot of fun meeting new people, learning their stories and
just developing those relationships even with our clients, I think
can be very rewarding. And so by keeping a balance,
I mean, like everything you have, especially with a business,
you know, there's it can be a lot of work too, right,
(12:30):
and so I think it's it is important to find
that balance because I used to not have it at all.
I used to work from five in the morning till
ten o'clock at night every day and it was really hard.
So I think now I've got better. And it helps
to be able to hire people that are great and
you can trust and they're going to do a great job.
(12:52):
So I think that's been key for me. Is I
have a CEO now and she's very she's amazing, and
we are are great compliments to each other, so we
work really well. And yeah, I think that's just it.
You know, I fall in my match in a business partner.
So that's been great.
Speaker 2 (13:13):
Oh I love that. And you just gave someone I
think they're they're aha. Answer and that is that you
were able to find leadership that you could trust, that
you could depend on to help make sure that your
your business continues to be all that it could be.
So many times, of course, when we're first starting out,
(13:34):
we may have to do and wear so many hats
and do things, you know, so many things that ourselves
and that's understandable, but there does come a time where
it's time to branch out and bring on more people
onto the team so that you can expand as well.
So I think that was definitely a nugget there for
someone that goes, yeah, it might be time to change
(13:56):
those working hours, like you said, and give some one
else an opportunity to help and make sure that our
relationship is the best that it could be at working relationship.
Speaker 3 (14:07):
I love that.
Speaker 1 (14:07):
I love that well.
Speaker 2 (14:09):
I'm a firm believer that with every visionary founder and
leader of any business, there's always something kind of brewing
in the back burner, if you will, that our brains
never turn off.
Speaker 3 (14:23):
With that being said, what are some things.
Speaker 2 (14:25):
That you are looking forward to in the future, be
it that it is near future or many years off,
but what kind of has something simmary in the background
for you right now?
Speaker 3 (14:36):
I think there is just going to be more and
more in demand for what we do. And people think
that oh Ai is going to replace everything, but I
think there's going to be more of a need for
that human interaction because people have fatigue. There's that whole
like social atrophy is going on. They're not they don't
(14:58):
know how to talk, they don't know how to come versations.
They're so reliant on their technology and so getting back
to being human I think and social I think is
there's going to be a big emphasis on that. People
want they say they want, you know, in person experiences,
but it's so hard to get them away from their devices.
They're so addicted to their devices. So I think there's
(15:20):
there's still all there's going to be a big need
for what we do, and especially the date coaching or
just coaching component of it, because people will need to
know because they're not dating any there's people they're less
and less people are dating, and they're more lonely now
than ever. You probably know all about this, and I
(15:40):
think that there's just there's going to be more and
more in demand for that. So finding ways to be
able to help people, I think, and getting out to
the masses will be huge with us.
Speaker 2 (15:52):
Absolutely and and yes, you are you are so right.
We are seeing and incline in people from having the
blues to being clinically depressed because the world has just
taken a step a little bit too far in one
direction or the other for them and they do crave
(16:13):
that human aspect of things. I think that that's something
that we also kind of touched on or didn't realize
pre COVID is how much we really did like having
relationships with human beings that we could reach out and touch,
and when we weren't able to have that, it really
(16:34):
kind of slapped us in the face that, Wow, I
do miss going by and seeing my friends, or being
able to get that hug from a grandparent, so on
and so forth. So you're right, I think that as
we grow and mature as human beings, we realize that
the human aspect of our humanity should not be lost
(16:56):
to technology. So nothing like a human adding the human
app respect to what you are to do.
Speaker 3 (17:01):
Absolutely I love that.
Speaker 2 (17:04):
Well, hey, Rob, thank you so much for spending some
time with being here today on Passenger Magazine. Now I
realized that there may be someone out there saying, you know,
but I want to learn a little bit more about this.
So please, if someone wants to reach out to you,
what's the best way to do that?
Speaker 3 (17:20):
They can visit our website at lumasearch dot com. And
LUMA stands for Luxury matchmaking, so it's l U m
A search se a rch dot com. And I invite
anyone and everyone to fill out the form on on
the website and that way they can be entered into
our database. It's our own proprietary it's also confidential on database,
(17:45):
so only the matchmakers can see your profile and we
can consider you as a match to one of our clients,
and then the matchmakers will reach out to you and
set up an appointment to meet with you and see
what you really like, not just the profile, and see
if we have any clients that would be a good
fit and go from there. I love it.
Speaker 2 (18:04):
I love it. Thank you again for being a guest
on Passioneer Magazine the podcast.
Speaker 3 (18:09):
Thanks for having me absolutely
Speaker 1 (18:16):
Thank you for listening to Passioneer Magazine the Podcast.