Quando pensamos em players no segmento de apostas no Brasil, é praticamente impossível não citar a Betano, certo?
Existe algum segredo para estar ‘na boca do povo’? Investir apenas brand awareness é suficiente? Como construir branding, storytelling e experiências para se tornar protagonista em um universo tão competitivo?
Hoje vamos descobrir o que está por trás do sucesso da Betano no Brasil em um bate papo especial com seu Country Manager, Guilherme Figueiredo.
Dos uniformes de Fluminense e Atlético-MG à campanha ‘chiclete’ do Brasileirão Betano, passando por grandes ativações e experiências marcantes, pode apostar que o episódio de hoje está imperdível. Vem ouvir!
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.