Quando pensamos em players no segmento de apostas no Brasil, é praticamente impossível não citar a Betano, certo?
Existe algum segredo para estar ‘na boca do povo’? Investir apenas brand awareness é suficiente? Como construir branding, storytelling e experiências para se tornar protagonista em um universo tão competitivo?
Hoje vamos descobrir o que está por trás do sucesso da Betano no Brasil em um bate papo especial com seu Country Manager, Guilherme Figueiredo.
Dos uniformes de Fluminense e Atlético-MG à campanha ‘chiclete’ do Brasileirão Betano, passando por grandes ativações e experiências marcantes, pode apostar que o episódio de hoje está imperdível. Vem ouvir!
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