Pensieri di Web Marketing

Pensieri di Web Marketing

Perchè il 97% delle aziende italiane ha delle pessime strategie di marketing e comunicazione?Dopo oltre 20 anni di lavoro in questo settore ancora non l'ho scoperto, ma posso raccontare le cose che ho imparato...

Episodes

June 2, 2022 7 mins
Quasi tutte le aziende tecnologiche del mondo sono alle prese con la difficile questione di ripristinare il lavoro in azienda da parte dei dipendenti che negli ultimi anni, soprattutto a causa della pandemia, si erano abituati o adeguati allo smart working.il problema è globale e trasversale, ovvero non riguarda soltanto le aziende tecnologiche, e sicuramente parliamo di un aspetto che non potrà che avere ripercussioni importanti s...
Mark as Played
1 miliardo di utenti attivi mensili in costante crescita, soprattutto negli USA, dove l'utente medio ci trascorre circa 45 minuti al giorno, superando così Facebook.
Suggerisco la lettura dell'articolo di Vincenzo Cosenza:
https://vincos.it/2022/05/21/la-tiktokizzazione-di-internet/
Mark as Played
il fenomeno shrinkflation, una tecnica di marketing che viene utilizzata dalle aziende per massimizzare i profitti, da alcuni casi spinta in tal misura da essere ritenuta poco corretta. Vediamo bene di cosa si tratta
Mark as Played
Cerchiamo di spiegare cos’è la fantomatica Agibilità per lavoratori dello spettacolo.
trovi tutti i riferimenti citati nel podcast a questo indirizzo:
https://esibirsi.it/agibilita-per-lavoratori-dello-spettacolo/
Mark as Played
AMAZON APRIRÀ IL SUO PRIMO NEGOZIO FISICO D’ABBIGLIAMENTO CHE UNISCE IL MEGLIO DI ONLINE E OFFLINE
Mark as Played
Tutti conoscono il passa parola, ma pochissimi sanno veramente come possa essere utilizzato in maniera guidata e mirata per raggiungere risultati eccezionali a costi pressoché vicini allo zero.scopri come fare in questo podcast
Mark as Played
January 3, 2022 7 mins
Ogni anno, dal 2017, su questo podcast, mi ritrovo a dire le stesse cose... perché lo faccio? Te lo spiego in questa puntata...
Mark as Played
Come tutti gli anni arriva il Natale e devo riscontrare che le aziende ancora non comprendono che i metodi di approccio alle strategie digitali e di marketing sono totalmente diversi da ciò che effettivamente fanno
Mark as Played
November 16, 2021 7 mins
Ovvero, perchè i negozi fisici di elettronica chiuderanno a breve...
Mark as Played
November 11, 2021 7 mins
Youtube ha ufficializzato la rimozione del conteggio dei ‘dislike’ (i ”Non mi piace”) dai video presenti sulla piattaforma. Perché accade questo e quali sono le conseguenze?
Mark as Played
Facebook offre una grande varietà di opzioni publicitarie per le aziende locali, inclusi negozi su strada, artigiani etc..
i costi contenuti spingono molti amanti del "fai-da-te" a usare impropriamente questi strumenti, con l'ovvio risultato di non ottimizzare niente e ancora meno ottenere risultati.
Cerchiamo di capire gli errori di base da evitae
Mark as Played
Wikipedia dice che l'analfabetismo funzionale è l'incapacità di comprendere valutare usare le informazioni a disposizione.Questo è un enorme problema perché quando parliamo di marketing e comunicazione la prima cosa che dobbiamo fare è quella di rendere fruibile un'informazione , mandare informazioni che siano facilmente comprensibili per chi li ascolta per chi le legge.
Mark as Played
L’Italia, spesso citata come Paese delle eccellenze, ha però quasi 13 milioni di adulti con un livello di istruzione basso , equivalente alla terza media e solo il 19,6% degli Italiani ha un titolo di studio terziario... Cosa c'entra questo con ilweb marketing? Te lo spiego nel podcast ;-)
Mark as Played
August 24, 2020 3 mins
Mark as Played
come usare correttamente le automazioni e i followup per incrementare la soddisfazione del cliente e scongiurare recensioni negative. Vedi articolo completo qui: https://blog.benchmarkemail.com/it/come-evitare-recensioni-negative/.Crea il tuo Account gratuito su benchmark email da qui:http://tinyurl.com/y9c6yaky
Mark as Played
March 15, 2020 9 mins
Non esiste una cosa che funziona e una cosa che non funziona , ma esistono cose fatte bene e cose fatte male .
Mark as Played
Mark as Played
January 30, 2020 6 mins
il miglior modo per mantenere i propri clienti usando l'email marketing? Dare informazioni complete e trasparenti, evitando la pubblicità.
Mark as Played
Automatizzare i processi è oggi una necessità in qualsiasi comparto del business, inclusa la comunicazione e il marketing.In campo email marketing l'uso dell'automazione è in parte intrinseco nella stessa logica di sistema, e il più basico dei metodi di automazione , il followup, è noto da ormai da quasi un ventennio.Ma oggi il semplice followup non è sufficiente, ovvero è necessario avere sistemi in grado non solo di inviare, ma a...
Mark as Played
February 18, 2019 9 mins
Il termine significa “opera saponetta” e identifica trasmissioni seriali che raccontano situazioni di vita quotidiana.Questo seemplice concetto, in estrema sintesi, ci svela una delle strategie più potenti della comunicazione: racconatare storie.Tutti amano le storie, nessuno escluso, e non è un caso se da bambini le amavamo così tanto...siamo da sempre catturati da una storia narrata.Il termine che spesso vedrai utilizzare in qual...
Mark as Played

Popular Podcasts

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

    The Burden

    The Burden is a documentary series that takes listeners into the hidden places where justice is done (and undone). It dives deep into the lives of heroes and villains. And it focuses a spotlight on those who triumph even when the odds are against them. Season 5 - The Burden: Death & Deceit in Alliance On April Fools Day 1999, 26-year-old Yvonne Layne was found murdered in her Alliance, Ohio home. David Thorne, her ex-boyfriend and father of one of her children, was instantly a suspect. Another young man admitted to the murder, and David breathed a sigh of relief, until the confessed murderer fingered David; “He paid me to do it.” David was sentenced to life without parole. Two decades later, Pulitzer winner and podcast host, Maggie Freleng (Bone Valley Season 3: Graves County, Wrongful Conviction, Suave) launched a “live” investigation into David's conviction alongside Jason Baldwin (himself wrongfully convicted as a member of the West Memphis Three). Maggie had come to believe that the entire investigation of David was botched by the tiny local police department, or worse, covered up the real killer. Was Maggie correct? Was David’s claim of innocence credible? In Death and Deceit in Alliance, Maggie recounts the case that launched her career, and ultimately, “broke” her.” The results will shock the listener and reduce Maggie to tears and self-doubt. This is not your typical wrongful conviction story. In fact, it turns the genre on its head. It asks the question: What if our champions are foolish? Season 4 - The Burden: Get the Money and Run “Trying to murder my father, this was the thing that put me on the path.” That’s Joe Loya and that path was bank robbery. Bank, bank, bank, bank, bank. In season 4 of The Burden: Get the Money and Run, we hear from Joe who was once the most prolific bank robber in Southern California, and beyond. He used disguises, body doubles, proxies. He leaped over counters, grabbed the money and ran. Even as the FBI was closing in. It was a showdown between a daring bank robber, and a patient FBI agent. Joe was no ordinary bank robber. He was bright, articulate, charismatic, and driven by a dark rage that he summoned up at will. In seven episodes, Joe tells all: the what, the how… and the why. Including why he tried to murder his father. Season 3 - The Burden: Avenger Miriam Lewin is one of Argentina’s leading journalists today. At 19 years old, she was kidnapped off the streets of Buenos Aires for her political activism and thrown into a concentration camp. Thousands of her fellow inmates were executed, tossed alive from a cargo plane into the ocean. Miriam, along with a handful of others, will survive the camp. Then as a journalist, she will wage a decades long campaign to bring her tormentors to justice. Avenger is about one woman’s triumphant battle against unbelievable odds to survive torture, claim justice for the crimes done against her and others like her, and change the future of her country. Season 2 - The Burden: Empire on Blood Empire on Blood is set in the Bronx, NY, in the early 90s, when two young drug dealers ruled an intersection known as “The Corner on Blood.” The boss, Calvin Buari, lived large. He and a protege swore they would build an empire on blood. Then the relationship frayed and the protege accused Calvin of a double homicide which he claimed he didn’t do. But did he? Award-winning journalist Steve Fishman spent seven years to answer that question. This is the story of one man’s last chance to overturn his life sentence. He may prevail, but someone’s gotta pay. The Burden: Empire on Blood is the director’s cut of the true crime classic which reached #1 on the charts when it was first released half a dozen years ago. Season 1 - The Burden In the 1990s, Detective Louis N. Scarcella was legendary. In a city overrun by violent crime, he cracked the toughest cases and put away the worst criminals. “The Hulk” was his nickname. Then the story changed. Scarcella ran into a group of convicted murderers who all say they are innocent. They turned themselves into jailhouse-lawyers and in prison founded a lway firm. When they realized Scarcella helped put many of them away, they set their sights on taking him down. And with the help of a NY Times reporter they have a chance. For years, Scarcella insisted he did nothing wrong. But that’s all he’d say. Until we tracked Scarcella to a sauna in a Russian bathhouse, where he started to talk..and talk and talk. “The guilty have gone free,” he whispered. And then agreed to take us into the belly of the beast. Welcome to The Burden.

    SmartLess

    "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. Subscribe to SiriusXM Podcasts+ to listen to new episodes of SmartLess ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

    The Breakfast Club

    The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2026 iHeartMedia, Inc.