Diego Loaiza, Director General de Grupo Familia para la región Andina y Caribe, nos sumerge en la transformación de una industria que va más allá de productos de higiene. Descubre cómo una empresa latinoamericana revoluciona el mercado global, desde romper tabúes en publicidad hasta crear programas de impacto social que dignifican a miles de recicladores.
Entre datos sorprendentes y anécdotas inspiradoras, conocerás cómo la innovación, la educación y el propósito social pueden transformar una industria tradicional en un motor de cambio social. Freddy Vega y Diego Loaiza nos demuestran que el verdadero éxito empresarial está en mejorar la vida de las personas.
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