July 12, 2023 • 8 mins
Welcome to the first episode of 'Podcast Growth Tactics by Podder', your essential guide to elevating your podcasting journey. In this episode, we delve into the concept of evergreen episodes and how they can boost your podcast's growth and engagement.
Episode Summary
Evergreen episodes refer to podcast content that remains relevant and valuable to listeners regardless of when they encounter it. Unlike topical episodes that may lose relevance after a specific event or time period, evergreen episodes continue to engage new listeners and provide value to your podcast long after their initial publication. In this episode, we provide a step-by-step guide on finding evergreen content and discuss the importance of researching trending topics.
Key Points Discussed
Episode Summary
Evergreen episodes refer to podcast content that remains relevant and valuable to listeners regardless of when they encounter it. Unlike topical episodes that may lose relevance after a specific event or time period, evergreen episodes continue to engage new listeners and provide value to your podcast long after their initial publication. In this episode, we provide a step-by-step guide on finding evergreen content and discuss the importance of researching trending topics.
Key Points Discussed
- The importance of evergreen episodes in attracting a steady stream of listeners and providing a solid foundation for your podcast.
- The role of researching trending topics in creating evergreen content.
- A step-by-step guide on finding evergreen content, including identifying your audience's interests, checking popular content in your industry, researching SEO keywords, using social media, analyzing competitors, and thinking timeless.
- The use of alerts tools to monitor the web for interesting new content based on your specified keywords or industry.
- Google Trends
- Buzzsumo
- Google Keyword Planner
- Quora
- Google Alerts
- Talkwalker Alerts
- SproutSocial's Social Media Listening
- Meltwater.com
- Mention.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:06):
Hello, and welcome to Podcast GrowthTactics by Potter, your essential guide to
elevating your podcasting journey. We're thepeople behind Potter, a premier podcast analytics
and enrichment platform. Whether you're apodcasting pro or just hitting record for the
first time, we're here to armyou with practical tips and innovative strategies.
From email marketing and SEO to interviews, paid ads, and beyond, we've
(00:29):
got you covered. Plus we'll helpyou fine tune your show, connect with
your audience, and craft content thattruly resonates. Our insights are grounded in
data. With over a billion datapoints from podcasts across the globe, we're
privy to what truly works in thepodcasting universe. Before we kick off,
we'd like to share a unique aspectof our podcast. This show is AI
(00:51):
generated based on insights found from thePotter team. We're embracing the power of
technology to bring you the most relevantand actionable podcasting insights. If you enjoy
our show, we'd be thrilled ifyou could leave us a review on Apple
Podcasts, Spotify, Podchaser, oryour preferred podcast platform. Your feedback fuels
our growth and helps us reach morepodcasters like you. Now, let's dive
into today's episode. Evergreen episodes referto podcast content that remains relevant and valuable
(01:19):
to listeners regardless of when they encounterit. Unlike topical episodes that may lose
relevance after a specific event or timeperiod, evergreen episodes continue to engage new
listeners and provide value to your podcastlong after their initial publication. The importance
of evergreen episodes cannot be overstated.They can attract a steady stream of listeners
(01:41):
and provide a solid foundation for yourpodcast. Because of their timeless nature,
they have the potential to continually attractnew listeners, boost your podcasts SEO,
and provide a constant source of contentfor your audience. Researching trending topics is
crucial in creating evergreen content. Itallows you to stay informed about what your
audience is interested in and can helpyou create content that aligns with these interests.
(02:06):
A step by step guide on findingevergreen content. Identify your audience's interests.
Begin by understanding your audience's interests andthe questions they frequently ask. This
can be done by using tools suchas Google Trends to identify trending topics in
your industry. Another way is tohave a look at your Google Analytics data
for your podcast website, or havea look at your in depth audience demographic
(02:30):
section in Potter. Lastly, don'tforget to directly engage with your audience through
surveys, social media or forums.Visit Google trends and type in keywords related
to your podcasts focus. Observe thetrends over time and see which topics consistently
hold interest. Link to Google Trends. Check popular content in your industry.
(02:50):
Websites like Buzzsumo or our Refs canhelp identify the most shared or linked content
in your industry. This can giveyou ideas for topics that are popular and
have lasting interest. Use Buzzsumo's contentresearch tool to see what content has been
widely shared in your industry. Lookfor patterns and topics that continually resurface.
Link to Buzzsumo research. SEO keywordstools like mas, sam Rush or Google
(03:14):
Keyword Planner can help identify the mostsearched for keywords in your industry. Topics
related to these keywords can be goodcontenders for evergreen content. Use Google Keyword
Planner to identify highly searched keywords inyour industry. Try to brainstorm topic ideas
that could incorporate these keywords. Linkto Google keyword planner. Use social media
platforms like Cora, Reddit, Twitter, or LinkedIn can be a gold mine
(03:37):
for evergreen content ideas. Look forfrequently ask questions or hot topics in your
industry. One of the best waysto identify evergreen topics is to look for
frequently ask questions or common challenges withinyour industry. These are issues that your
audience consistently cares about, making themperfect for evergreen content. Join relevant groups,
forums, or communities on these platforms, Participate in discussions, ask questions,
(04:00):
and take note of the topics thatgenerate the most engagement. These are
likely to be areas of enduring interestto your audience. Platforms like Reddit and
Quorra are full of niche communities wherepeople ask questions and share insights. Browse
these communities to identify recurring questions ortopics that could form the basis of your
evergreen content. Once you've gathered alist of potential evergreen topics from social media,
(04:24):
think about how you can approach thesetopics in a unique and engaging way.
Remember the goal is not just toanswer the question, but to provide
a comprehensive, engaging discussion that willremain relevant over time. Link to Quara,
link to Reddit. Analyze competitors,look at similar shows or other influencers
in your industry. Identify their mostpopular content, and consider how you could
(04:46):
create a unique, more in depth, or updated version on that topic.
Identify your competitors. Start by listingdown podcasts or influencers that share a similar
audience or topic focus as yours.These could be direct competitors, those who
cover the same topics as you,or indirect competitors those who might not cover
the same topics but still cater tothe same audience. Review their evergreen content.
(05:10):
Dive into their content and identify episodesthat have a timeless appeal. These
are topics that remain relevant and valuableto listeners regardless of when they encounter them.
Look for patterns and topics that continuallyresurface and hold interest over time.
Evaluate their strengths and weaknesses. Asyou review their evergreen content, identify what
they do well and where they fallshort. Are there episodes well researched,
(05:33):
do they engage with their audience effectively, do they miss out on certain evergreen
topics that your audience might be interestedin. This will help you understand what
sets your podcast apart. Spot evergreenopportunities. Based on your findings, identify
potential evergreen topics for your podcast.This could be a unique angle on a
popular evergreen topic, a more indepth exploration of a subject, or an
(05:57):
updated perspective on a previously covered topic. Consider other platforms. Don't limit your
analysis to podcast platforms alone. Platformslike YouTube, blogs, and social media
can also provide valuable insights into popularevergreen content within your industry. Create a
unique spin. Once you've identified potentialevergreen topics, think about how you can
(06:17):
approach them from a unique perspective.This could involve bringing in a guest with
a different viewpoint, incorporating listener questionsand feedback, or presenting the topic in
a novel format. Think timeless whenbrainstorming, think about topics that will still
be relevant and useful in a yearor more. These are often topics that
address fundamental questions or offer comprehensive guidesto a subject. Brainstorm topics that aren't
(06:41):
dependent on current events or trends,but rather are continually relevant to your audience.
Our personal favorite alerts. Using toolsto monitor the web for interesting new
content based on your specified keywords orindustry. They can help keep your content
fresh and relevant, but please notethat they might not always indicate long term
trends. Choose an alerts tool thatsuits your niche best Google Alerts, you'll
(07:02):
get emails when Google finds new resultssuch as web pages, newspaper articles,
blogs, or scientific research that matchesyour search term. Talkwalker Alerts like Google
alerts, but with a focus onsocial media. It's valuable for tracking mentions
across the Internet, but it mayrequire some fine tuning to avoid irrelevant results.
Sprout Social social media listening. Thistool helps you understand what your audience
(07:27):
is saying about your brand or industry. It gives deep insights, but comes
at a cost. Meltwater dot coma comprehensive media monitoring tool. It offers
a wide range of sources, butis more expensive mentioned dot com. This
tool allows realtime media monitoring. It'sexcellent for tracking mentions and understanding audience sentiment,
but less effective for broader trend analysis. Remember the best evergreen topics are
(07:49):
those that provide value to your audienceover a long period. The tools and
steps above should help you identify thesetopics and create content that will continue to
engage your audience long after it ispublished. And that wraps up another episode
of podcast Growth Tactics by Potter.We hope you found our tips and strategies
(08:15):
useful in your podcasting journey. Remember, we're here to help you connect with
your audience and elevate your show tonew heights. If you've enjoyed today's episode,
please take a moment to leave usa review on Apple Podcast, Spotify,
Podchaser, or your preferred podcast platform. Your feedback not only helps us
improve, but it also helps otherpodcasters discover our show. For more insights
(08:35):
and data driven strategies, don't forgetto check out pot or your premier podcast
analytics and enrichment platform.
Hello, and welcome to Podcast GrowthTactics by Potter, your essential guide to
elevating your podcasting journey. We're thepeople behind Potter, a premier podcast analytics
and enrichment platform. Whether you're apodcasting pro or just hitting record for the
first time, we're here to armyou with practical tips and innovative strategies.
From email marketing and SEO to interviews, paid ads, and beyond, we've
(00:29):
got you covered. Plus we'll helpyou fine tune your show, connect with
your audience, and craft content thattruly resonates. Our insights are grounded in
data. With over a billion datapoints from podcasts across the globe, we're
privy to what truly works in thepodcasting universe. Before we kick off,
we'd like to share a unique aspectof our podcast. This show is AI
(00:51):
generated based on insights found from thePotter team. We're embracing the power of
technology to bring you the most relevantand actionable podcasting insights. If you enjoy
our show, we'd be thrilled ifyou could leave us a review on Apple
Podcasts, Spotify, Podchaser, oryour preferred podcast platform. Your feedback fuels
our growth and helps us reach morepodcasters like you. Now, let's dive
into today's episode. Evergreen episodes referto podcast content that remains relevant and valuable
(01:19):
to listeners regardless of when they encounterit. Unlike topical episodes that may lose
relevance after a specific event or timeperiod, evergreen episodes continue to engage new
listeners and provide value to your podcastlong after their initial publication. The importance
of evergreen episodes cannot be overstated.They can attract a steady stream of listeners
(01:41):
and provide a solid foundation for yourpodcast. Because of their timeless nature,
they have the potential to continually attractnew listeners, boost your podcasts SEO,
and provide a constant source of contentfor your audience. Researching trending topics is
crucial in creating evergreen content. Itallows you to stay informed about what your
audience is interested in and can helpyou create content that aligns with these interests.
(02:06):
A step by step guide on findingevergreen content. Identify your audience's interests.
Begin by understanding your audience's interests andthe questions they frequently ask. This
can be done by using tools suchas Google Trends to identify trending topics in
your industry. Another way is tohave a look at your Google Analytics data
for your podcast website, or havea look at your in depth audience demographic
(02:30):
section in Potter. Lastly, don'tforget to directly engage with your audience through
surveys, social media or forums.Visit Google trends and type in keywords related
to your podcasts focus. Observe thetrends over time and see which topics consistently
hold interest. Link to Google Trends. Check popular content in your industry.
(02:50):
Websites like Buzzsumo or our Refs canhelp identify the most shared or linked content
in your industry. This can giveyou ideas for topics that are popular and
have lasting interest. Use Buzzsumo's contentresearch tool to see what content has been
widely shared in your industry. Lookfor patterns and topics that continually resurface.
Link to Buzzsumo research. SEO keywordstools like mas, sam Rush or Google
(03:14):
Keyword Planner can help identify the mostsearched for keywords in your industry. Topics
related to these keywords can be goodcontenders for evergreen content. Use Google Keyword
Planner to identify highly searched keywords inyour industry. Try to brainstorm topic ideas
that could incorporate these keywords. Linkto Google keyword planner. Use social media
platforms like Cora, Reddit, Twitter, or LinkedIn can be a gold mine
(03:37):
for evergreen content ideas. Look forfrequently ask questions or hot topics in your
industry. One of the best waysto identify evergreen topics is to look for
frequently ask questions or common challenges withinyour industry. These are issues that your
audience consistently cares about, making themperfect for evergreen content. Join relevant groups,
forums, or communities on these platforms, Participate in discussions, ask questions,
(04:00):
and take note of the topics thatgenerate the most engagement. These are
likely to be areas of enduring interestto your audience. Platforms like Reddit and
Quorra are full of niche communities wherepeople ask questions and share insights. Browse
these communities to identify recurring questions ortopics that could form the basis of your
evergreen content. Once you've gathered alist of potential evergreen topics from social media,
(04:24):
think about how you can approach thesetopics in a unique and engaging way.
Remember the goal is not just toanswer the question, but to provide
a comprehensive, engaging discussion that willremain relevant over time. Link to Quara,
link to Reddit. Analyze competitors,look at similar shows or other influencers
in your industry. Identify their mostpopular content, and consider how you could
(04:46):
create a unique, more in depth, or updated version on that topic.
Identify your competitors. Start by listingdown podcasts or influencers that share a similar
audience or topic focus as yours.These could be direct competitors, those who
cover the same topics as you,or indirect competitors those who might not cover
the same topics but still cater tothe same audience. Review their evergreen content.
(05:10):
Dive into their content and identify episodesthat have a timeless appeal. These
are topics that remain relevant and valuableto listeners regardless of when they encounter them.
Look for patterns and topics that continuallyresurface and hold interest over time.
Evaluate their strengths and weaknesses. Asyou review their evergreen content, identify what
they do well and where they fallshort. Are there episodes well researched,
(05:33):
do they engage with their audience effectively, do they miss out on certain evergreen
topics that your audience might be interestedin. This will help you understand what
sets your podcast apart. Spot evergreenopportunities. Based on your findings, identify
potential evergreen topics for your podcast.This could be a unique angle on a
popular evergreen topic, a more indepth exploration of a subject, or an
(05:57):
updated perspective on a previously covered topic. Consider other platforms. Don't limit your
analysis to podcast platforms alone. Platformslike YouTube, blogs, and social media
can also provide valuable insights into popularevergreen content within your industry. Create a
unique spin. Once you've identified potentialevergreen topics, think about how you can
(06:17):
approach them from a unique perspective.This could involve bringing in a guest with
a different viewpoint, incorporating listener questionsand feedback, or presenting the topic in
a novel format. Think timeless whenbrainstorming, think about topics that will still
be relevant and useful in a yearor more. These are often topics that
address fundamental questions or offer comprehensive guidesto a subject. Brainstorm topics that aren't
(06:41):
dependent on current events or trends,but rather are continually relevant to your audience.
Our personal favorite alerts. Using toolsto monitor the web for interesting new
content based on your specified keywords orindustry. They can help keep your content
fresh and relevant, but please notethat they might not always indicate long term
trends. Choose an alerts tool thatsuits your niche best Google Alerts, you'll
(07:02):
get emails when Google finds new resultssuch as web pages, newspaper articles,
blogs, or scientific research that matchesyour search term. Talkwalker Alerts like Google
alerts, but with a focus onsocial media. It's valuable for tracking mentions
across the Internet, but it mayrequire some fine tuning to avoid irrelevant results.
Sprout Social social media listening. Thistool helps you understand what your audience
(07:27):
is saying about your brand or industry. It gives deep insights, but comes
at a cost. Meltwater dot coma comprehensive media monitoring tool. It offers
a wide range of sources, butis more expensive mentioned dot com. This
tool allows realtime media monitoring. It'sexcellent for tracking mentions and understanding audience sentiment,
but less effective for broader trend analysis. Remember the best evergreen topics are
(07:49):
those that provide value to your audienceover a long period. The tools and
steps above should help you identify thesetopics and create content that will continue to
engage your audience long after it ispublished. And that wraps up another episode
of podcast Growth Tactics by Potter.We hope you found our tips and strategies
(08:15):
useful in your podcasting journey. Remember, we're here to help you connect with
your audience and elevate your show tonew heights. If you've enjoyed today's episode,
please take a moment to leave usa review on Apple Podcast, Spotify,
Podchaser, or your preferred podcast platform. Your feedback not only helps us
improve, but it also helps otherpodcasters discover our show. For more insights
(08:35):
and data driven strategies, don't forgetto check out pot or your premier podcast
analytics and enrichment platform.
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